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NO. 2 2011 - Securitas

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Despite the turbulent real estate market, luxury high-rise<br />

living along San Diego’s waterfront has enduring appeal.<br />

A building in a desirable location offering the right finishing<br />

touches, unrivaled amenities and superior services quickly<br />

attracts discerning buyers.<br />

of Service<br />

That is the case for Bayside at the Embarcadero,<br />

a 232-unit high-rise condominium and<br />

townhouse community featuring expansive<br />

views and a location in the heart of San Diego’s<br />

vibrant downtown. Since completion of the complex<br />

in June 2009, nearly all of the units have been sold<br />

at prices ranging from $500,000 to $3.2 million.<br />

“This property is the nicest in the area, with<br />

the best amenities,” says Kingsley McLaren,<br />

general manager of Bayside at the<br />

Embarcadero. “When you complement<br />

that with an attentive and responsive<br />

staff, it really distinguishes the property.”<br />

The 36-story building features a<br />

conference room, wine-tasting lounge,<br />

screening room, pool, spa, outdoor grilling<br />

area, sauna, steam room and fitness<br />

center, as well as 24/7 concierge and<br />

door service provided by <strong>Securitas</strong> USA.<br />

“We call the <strong>Securitas</strong> officers ‘attendants,’<br />

even though they obviously provide a<br />

security presence,” explains McLaren.<br />

“Their role is to help control access, and<br />

also to facilitate and assist with a range of<br />

residential services.”<br />

concierge service<br />

Front desk attendants use SecureConcierge, a<br />

turn key online platform, to provide high quality,<br />

full-service concierge services to residents and<br />

guests around the clock. Through a customized<br />

dashboard, SecureConcierge offers immediate<br />

access to event calendars, local activities, and<br />

dining and entertainment opportunities. In addition,<br />

attendants use the system to quickly document<br />

services, register guests and communicate with<br />

residents, including notification of package, laundry<br />

<strong>Securitas</strong> USA Kiosk Attendant<br />

José Romoro (far left) assists<br />

residents and guests at the<br />

Bayside at the Embarcadero<br />

lobby and parking entrances.<br />

Front desk attendant, David<br />

Ramirez (above) uses<br />

SecureConcierge to quickly<br />

document services, register<br />

guests and communicate<br />

with residents.<br />

WWW.SecuritaSinc.com 19

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