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Etude des marchés d'assurance non-vie à l'aide d'équilibres de ...

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tel-00703797, version 2 - 7 Jun 2012<br />

Chapitre 1. Sur la nécessité d’un modèle <strong>de</strong> marché<br />

<strong>de</strong>lta lapse rate (pts)<br />

0 1 2 3 4<br />

FC agent<br />

PC agent<br />

FC broker<br />

TPL agent<br />

PC broker<br />

PC direct<br />

TPL broker<br />

FC direct<br />

TPL direct<br />

Customer behaviors (GAM)<br />

2 4 6 8 10 12<br />

central lapse rates (%)<br />

(a) GAM<br />

<strong>de</strong>lta lapse rate (pts)<br />

0 1 2 3 4<br />

FC agent<br />

PC agent<br />

FC broker<br />

TPL agent<br />

PC broker<br />

PC direct<br />

TPL broker<br />

FC direct<br />

TPL direct<br />

Customer behaviors (GLM)<br />

2 4 6 8 10 12<br />

central lapse rates (%)<br />

(b) GLM<br />

Figure 1.3: GAM vs. GLM - comparison of distribution channels and cover types<br />

Now, we stop the GAM analysis and conclu<strong>de</strong> on the pros and cons of GAMs. GAMs<br />

are less known tools than GLMs in actuarial science. But since their introduction in the<br />

90’s, GAMs are well studied and use state-of-the-art fitting procedures. There are two ways<br />

to perform mo<strong>de</strong>l selections: prediction errors vs. likelihoods. In this paper, we follow the<br />

Wood’s rule to select variables based on the restricted maximum likelihood. We tested other<br />

statistical quantities, but the impact remains limited.<br />

As for GLMs, GAMs allow us to assess an overall estimated price elasticity (via ˆπn(1)<br />

and ∆1+(5%)) taking into account the individual features of each policy. The additional<br />

complexity coming with additive mo<strong>de</strong>lling compared to GLMs permit to really fit the data.<br />

Especially for broker lines, we get a more cautious <strong>vie</strong>w of customer price sensitivity. For small<br />

datasets, GAM predictions may lead to irrelevant results. Furthermore, as already noticed for<br />

GLMs, GAMs predictions are reliable for with a small range of price change: extrapolating<br />

outsi<strong>de</strong> observed price ratio range leads to doubtful results.<br />

Finally, GAMs need a longer time to fit than GLMs and require a better computing power.<br />

This is a limitation for GAMs to be used easily by everyone. In addition, some user judgement<br />

is nee<strong>de</strong>d to select, to linearize or to reject explanatory variables in or<strong>de</strong>r to get the final mo<strong>de</strong>l<br />

for GAMs. Even with Wood’s rules, newcomers may find it hard to choose between two GAM<br />

mo<strong>de</strong>ls with the same “score”, i.e. with the same likelihood or prediction errors.<br />

1.6.3 Other regression mo<strong>de</strong>ls<br />

GLMs and GAMs are static mo<strong>de</strong>ls. One option to take into account for dynamics would<br />

be to use time serie mo<strong>de</strong>ls on regression coefficients of GLMs. But this was impossible with<br />

our datasets due to a limited number of years and it is rather a trick than an appropriate<br />

solution. Generalized Linear Mixed Mo<strong>de</strong>ls (GLMM), where the linear predictor becomes the<br />

sum of a (unknown <strong>de</strong>terministic) fixed term and a random term, are a natural extension of<br />

GLMs to <strong>de</strong>al with heterogeneity across time.<br />

Among many others, Frees (2004) presents GLMMs in the context of longitudinal and<br />

72

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