Facts & Figures 2011 - SCA

Facts & Figures 2011 - SCA Facts & Figures 2011 - SCA

15.05.2013 Views

10 Publication papers Product development in publication papers and improved printing technology leads to increased specialisation and customisation. In the past, paper containing mechanical pulp was used exclusively for certain segments. To an increasing degree, the focus is on the end product in the development and selection of paper. SCA’s products are becoming brighter and have a richer feel, enabling them to compete with the traditional view of quality. Within SCA, there is substantial expertise in relation to wood fibre, forest and pulp manufacturing combined with the innovative capacity to select the right raw material for the specific pulp and paper grades. SCA manufactures LWC and SC paper, newsprint and im ­ proved newsprint. LWC, Light Weight Coated, is a coated paper that gives high brightness as a result of the clean forest fibre used. SC paper, Super Calendered, is a high­gloss publication paper with a high content of mechanical pulp and/or recovered fibre. LWC, SC and improved newsprint are used primarily in magazines, catalogues and ad ­ vertising print. SCA has three paper mills: Ortviken in Sweden, Laakirchen in Austria and partly owned Aylesford Newsprint Ltd in the UK. The three mills have a total capacity of 1.8 million tonnes of publication papers. PublICATION PAPeRS – COmPeTITORS IN euROPe Thousand tonnes Capacity in % UPM-Kymmene 29 Stora Enso 17 Norske Skog 11 SCA 1,830 6 Holmen 6 Burgo-Marchi Group 4 Sappi 4 Palm 3 0 2,000 4,000 6,000 8,000 10,000 The diagram shows the production capacity of leading manufacturers of publication papers in Europe. SCA is not among the largest players in publication papers, but instead focuses on product quality, cost­efficient production and efficient logistics.

Customers include newspaper and magazine publishers, independent printers and, to an increasing degree, retail chains. Market positions SCA is the fourth­largest producer of publication papers in Europe. Among manufacturers of LWC paper, SCA holds the number six spot, while it is fourth among producers of SC paper and ninth among newsprint producers. The umbrella brand for SCA’s publication paper products is Grapho. Europe is the main mar­ Overseas 30% Rest of Europe 15% Belgium 7% lwC PAPeR Publication papers Nordic countries 17% Overseas 3% Benelux 11% Austria/ Estonia 17% Poland 8% Principal markets in 2011 Germany 11% Great Britain 12% France 8% SC PAPeR ket and publication papers are sold mainly via the Group’s own sales offices in ten countries. Ortviken paper mill Ortviken paper mill produces coated publication paper, LWC, and news ­ print on four paper machines. The raw material is fresh spruce pulpwood from SCA’s own forests in northern Sweden. Ortviken is the world’s sixthlargest publication paper mill with a production capacity of 890,000 tonnes of paper, of which 85 percent is exported. Overseas 10% Nordic countries 23% Rest of Europe 17% Netherlands 7% Germany 31% Italy 13% France 17% NewSPRINT Germany 20% Great Britain 23% 11

Customers include newspaper<br />

and magazine publishers, independent<br />

printers and, to an<br />

increasing degree, retail chains.<br />

Market positions<br />

<strong>SCA</strong> is the fourth­largest producer<br />

of publication papers in Europe.<br />

Among manufacturers of LWC<br />

paper, <strong>SCA</strong> holds the number six<br />

spot, while it is fourth among producers<br />

of SC paper and ninth<br />

among newsprint producers.<br />

The umbrella brand for <strong>SCA</strong>’s<br />

publication paper products is<br />

Grapho. Europe is the main mar­<br />

Overseas 30%<br />

Rest of<br />

Europe<br />

15%<br />

Belgium 7%<br />

lwC PAPeR<br />

Publication papers<br />

Nordic countries 17%<br />

Overseas 3%<br />

Benelux 11%<br />

Austria/<br />

Estonia<br />

17%<br />

Poland 8%<br />

Principal markets in <strong>2011</strong><br />

Germany<br />

11%<br />

Great<br />

Britain<br />

12%<br />

France 8%<br />

SC PAPeR<br />

ket and publication papers are sold<br />

mainly via the Group’s own sales<br />

offices in ten countries.<br />

Ortviken paper mill<br />

Ortviken paper mill produces coated<br />

publication paper, LWC, and news ­<br />

print on four paper machines.<br />

The raw material is fresh spruce<br />

pulpwood from <strong>SCA</strong>’s own forests<br />

in northern Sweden.<br />

Ortviken is the world’s sixthlargest<br />

publication paper mill with<br />

a production capacity of 890,000<br />

tonnes of paper, of which 85 percent<br />

is exported.<br />

Overseas 10% Nordic countries 23%<br />

Rest of<br />

Europe 17%<br />

Netherlands<br />

7%<br />

Germany 31%<br />

Italy 13%<br />

France 17%<br />

NewSPRINT<br />

Germany<br />

20%<br />

Great Britain 23%<br />

11

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