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Buchloh, conceptual art.pdf - Course Materials Repository

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Dan Graham. Homes for America (Arts Magazine).<br />

December 1966.<br />

America on the other. Published in Arts Magazine in December 1966, the latter is<br />

a work which- unknown to most and long unrecognized-programmatically<br />

emphasized structural contingency and contextuality, addressing crucial questions<br />

of presentation and distribution, of audience and authorship. At the same<br />

time the work linked Minimalism's esoteric and self-reflexive aesthetics of permutation<br />

to a perspective on the architecture of mass culture (thereby redefining<br />

the legacy of Pop Art). The Minimalists' detachment from any representation of<br />

contemporary social experience upon which Pop Art had insisted, however<br />

furtively, resulted from their attempt to construct models of visual meaning and<br />

experience that juxtaposed formal reduction with a structural and phenomenological<br />

model of perception.<br />

fusing Duchamp and Reinhardt with Minimalism and Pop Art leading up to the Proto-Investigations<br />

could not have been taken by an <strong>art</strong>ist of Kosuth's historical awareness and strategic intelligence. But<br />

I am saying that none of the work dated by Kosuth to 1965 or 1966 can -until further evidence is<br />

produced-actually be documented as 1965 or 1966 or dated with any credibility. By contrast, the<br />

word paintings of On Kawara (whose studio Kosuth visited frequently at that time), such as Something,<br />

are reproduced and documented.

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