Buchloh, conceptual art.pdf - Course Materials Repository
Buchloh, conceptual art.pdf - Course Materials Repository
Buchloh, conceptual art.pdf - Course Materials Repository
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Robert Morris. I-Box. 1962.<br />
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with a structural sleight of hand from the tactile (the viewer has to manipulate<br />
the box physically to see the I of the <strong>art</strong>ist) through the linguistic sign (the letter I<br />
defines the shape of the framing/display device: the "door" of the box) to the<br />
visual representation (the nude photographic portrait of the <strong>art</strong>ist) and back. It is<br />
of course this very trip<strong>art</strong>ite division of the aesthetic signifier- its separation<br />
into object, linguistic sign, and photographic reproduction-that we will encounter<br />
in infinite variations, didactically simplified (to operate as stunning<br />
tautologies) and stylistically designed (to take the place of paintings) in Kosuth's<br />
Proto-Investigations after 1966.<br />
In Document (Statement of Aesthetic Withdrawal), Morris takes the literal<br />
negation of the visual even further, in clarifying that after Duchamp the readymade<br />
is not just a neutral analytic proposition (in the manner of an underlying<br />
statement such as "this is a work of <strong>art</strong>"). Beginning with the readymade, the<br />
work of <strong>art</strong> had become the ultimate subject of a legal definition and the result of<br />
institutional validation. In the absence of any specifically visual qualities and due