Far Eastern Int'l Bank Corporate Signature 遠東國際商業銀行標誌系統 - 紐約設計顧問 New York Design
Far Eastern Int'l Bank - Rebranding The rebranding of FEIB’s follows it decision to merge and take takeover of Chin Fon Commercial Bank – 19 branches in Taiwan. The creative for the new corporate identity, New York Design shortened the brand name and makeover with more easy-to-read font type. For the symbol darken the original red reflected FEIB its satiability and reliability. Together the new type arrangement with new imagery and corporate colors, will feature on all marketing collateral, such as stationery, stationery related, signage and branch signage, literature and website. Michael Lamson of New York Design, says: We have longstanding working relationship with Far Eastern Group. We done the first and original FEIB’s corporate identity back to 18-year ago as well as the Far Eastern Plaza the mall and the office complex. This is the first time we have undertaken a rebranding exercise in this nature. It demonstrates New York Design’s ability to provide its clients with a full integrated marketing communications offer. 遠東國際商業銀行自1991年以全新識別系統出發 ，象徵遠東商銀追求創新夢想、挑戰未來…2010年重建遠東國際商業銀行企業識別為遠東商銀帶來嶄新面貌及更提升之品牌價值，迎向未來更艱鉅的全球市場挑戰… 紐約設計顧問公司設計總監林顯棋表示：「我們與遠東集團有長期的合作關係，18年前我們為遠東商銀設計第一個企業識別。這次金融企業識別重整及重建，在我們30年服務的作業裡為第一宗，它展示了紐約設計的專業創意能力，並提供客戶完整及多元化的品牌策略及設計服務。」
Far Eastern Int'l Bank - Rebranding
The rebranding of FEIB’s follows it decision to merge and take takeover of Chin Fon Commercial Bank – 19 branches in Taiwan.
The creative for the new corporate identity, New York Design shortened the brand name and makeover with more easy-to-read font type. For the symbol darken the original red reflected FEIB its satiability and reliability. Together the new type arrangement with new imagery and corporate colors, will feature on all marketing collateral, such as stationery, stationery related, signage and branch signage, literature and website.
Michael Lamson of New York Design, says: We have longstanding working relationship with Far Eastern Group. We done the first and original FEIB’s corporate identity back to 18-year ago as well as the Far Eastern Plaza the mall and the office complex. This is the first time we have undertaken a rebranding exercise in this nature. It demonstrates New York Design’s ability to provide its clients with a full integrated marketing communications offer.
遠東國際商業銀行自1991年以全新識別系統出發 ，象徵遠東商銀追求創新夢想、挑戰未來…2010年重建遠東國際商業銀行企業識別為遠東商銀帶來嶄新面貌及更提升之品牌價值，迎向未來更艱鉅的全球市場挑戰… 紐約設計顧問公司設計總監林顯棋表示：「我們與遠東集團有長期的合作關係，18年前我們為遠東商銀設計第一個企業識別。這次金融企業識別重整及重建，在我們30年服務的作業裡為第一宗，它展示了紐約設計的專業創意能力，並提供客戶完整及多元化的品牌策略及設計服務。」
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<strong>Design</strong>ed & Brand Consultants:<br />
http://www.newyorkdesign.com.tw
http://www.feib.com.tw
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