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also <strong>of</strong> <strong>the</strong> ways in which language can be used in order to evoke a shared<br />

identity.<br />

The host speaks mainly English to <strong>the</strong> second caller, who speaks ‘suiwer’<br />

Afrikaans, as a means <strong>of</strong> ei<strong>the</strong>r avoiding <strong>the</strong> embarrassment which could result<br />

from his own linguistic inability or as a means <strong>of</strong> putting up a social barrier.<br />

With <strong>the</strong> third caller, he avoids switching at <strong>the</strong> beginning, but <strong>the</strong>n attempts to<br />

evoke a shared identity by engaging in codeswitching. However, when <strong>the</strong> caller<br />

continues to maintain a single language, <strong>the</strong> host reverts back to speaking mainly<br />

English.<br />

The host speaks mainly English to <strong>the</strong> thirteenth caller. This caller appears to be<br />

an Afrikaans mo<strong>the</strong>r-tongue speaker, choosing to speak only English as a means<br />

<strong>of</strong> conveying <strong>the</strong> upward mobility with which he wants to be associated. The host<br />

does, however, engage in codeswitching, which serves a phatic function in this<br />

context, as he changes <strong>the</strong> tone <strong>of</strong> <strong>the</strong> conversation.<br />

The final caller to <strong>the</strong> show speaks only English up until <strong>the</strong> last few turns <strong>and</strong> so<br />

<strong>the</strong> host does <strong>the</strong> same. It is only when she engages in codeswitching, that he does<br />

<strong>the</strong> same. Thus, he takes her communicative preferences into account <strong>and</strong><br />

communicates accordingly.<br />

The second data set <strong>the</strong>re<strong>for</strong>e demonstrates <strong>the</strong> use <strong>of</strong> codeswitching as a means<br />

<strong>of</strong> shifting <strong>the</strong> focus <strong>and</strong> tone <strong>of</strong> a conversation, but more importantly, it shows<br />

how closely linked codeswitching <strong>and</strong> accommodation are. While codeswitching<br />

may be a means <strong>of</strong> accommodating an addressee, avoidance on <strong>the</strong> same context<br />

may also be required in taking addressee preferences into account.<br />

In addition, codeswitching allows speakers to negotiate <strong>and</strong> portray a number <strong>of</strong><br />

roles <strong>and</strong> identities. By purposefully making certain linguistic choices, speakers<br />

are able to manipulate <strong>the</strong>ir identities <strong>and</strong> thus elicit <strong>the</strong> responses <strong>the</strong>y wish to<br />

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