"TeTri tba" da misi - Style Magazine

Moscow Design Week 2011
Lectures and master-classes under the project "People of Design" were delivered
at the Faculty of Journalism of Lomonosov Moscow State University. The conference
was attended by Li Edelkoort, Giulio Cappellini, Ingo Maurer, Maria Sebregondi,
Jacopo Foggini, Gilda Boyardi, Sergey Serov and president of Moscow Design Week
Organizing Committee Alexander Fedotov; moderator of the event was Elena Vartanova,
the dean of the Faculty of Journalism of Lomonosov Moscow State University.
Trade and Economic Department of the Spanish Embassy in Moscow supported
workshops of talented Spanish designers: Ramon Esteve, Cutu Masuelos
and Gabriele Squiavon; and the government of Kingdom of Netherlands engaged
RuArts Gallery for project "Dutch Project", curator of which was Maarten Baas.
"Press Village MDW 2011" in Krasny Oktyabr Factory became a unique space,
which integrated exhibition stands of Russian design periodicals: Interni, OBJEKT©RUS-
SIA and Elle Decoration. Installation of OBJEKT©RUSSIA was designed by Juliy
Borisov and Eugene Shetinkin from bureau "UNK project", and concept of installation
of the Russian magazine "Interni" was presented by Arseniy Leonovich (architectural
bureau "Panakom").
Project "Design Points" decorated cafes, restaurants and other public spaces
of Moscow with mini-installations and art-objects. Animalistic lamps by Anna Lexina
and Rostislav Nikolaev (Funarchmodelling) were placed in cafe "Biscotti"; "Chocolate
tower # 52", specially created by Nelli Konstantinova for Moscow Design Week 2011,
appeared at restaurant "Bolshoi". Rotating lamp "Wheel", creating the illusion of movement
and demonstrating a series of views opening from train windows, was presented
by Olga Suhanova, student of British Higher School of Art and Design, in
caf? "Tchaikovsky"; another light installation by "Yunaya Bureau" was located at design
factory "Flakon". Faculty of Journalism of Lomonosov Moscow State University featured
two design objects at a time: "Long Drink" cloud of cocktail straws by Gaya
Asaturova and shiny mannequins "Antiglamor" by sisters Angelina and Polina Askeri.
Magazine "Elle Decoration" hosted an open-door day, offering master classes
by leading international design schools and detailed information on overseas design
education opportunities.
Exhibition Center "Crocus Expo" hosted exposition of young Italian designers
Michele Mantovani and Alessandra Castelli and exposition "Case of Wonders" by
one of the most brilliant Russian designers, IF Product Design Award winner Dima
Loginov.
"NAYADA" company announced launching of international competition "NAYA-
DA ArchiChallenge Object2012" for individual authors, companies and creative groups
in three nominations: "Office Furniture", "Furniture for Co-working" and "Decorative
Surface".
Especially for Range Rover Evoque, Jacopo Foggini created a unique installation,
dedicated to launching of a new offroadster in Russia. The project was presented
in Gorky Park and caused immense interest of the local public.
Exhibitions, installations, lectures, master classes, presentations, business
meetings with market professionals and other events organized under MDW 2011
not only continued development of cultural, economic and professional environment
of design in Russia, but also demonstrated the best samples of local design to the
European trendsetters and buyers.
The material was prepared by CREATIVIRUS - the agency
of international art and design projects.
stili #41. 2012
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