"TeTri tba" da misi - Style Magazine

48
stili #41. 2012
Moscow Design Week - one of the most important design events in Russia - took
place on October 11-16. Event program was dedicated to design in its broadest sense
and ranged from interior design to architectural projects. MDW united local and foreign
participants at the major academic and exhibition platforms with the goal of reinforcing
the grounds for development of design in Russia in order to match world standards
and support business and cooperation at the international level.
For several days, Moscow attracted such stars as Maarten Baas, Giolio Cappellini,
Luigi Colani, Paola Navone, Li Edelkoort and many others. Main MDW exhibition spaces
were Krasny Oktyabr Chocolate Factory, WINZAVOD Contemporary Art Center, Faculty
of Journalism of Lomonosov Moscow State University, Central House of Artist, Gorky
Central Park of Culture and Leisure, Schusev State Museum of Architecture, RuArts
Gallery of Contemporary Art, Multimedia Art Museum (MAMM), Crocus Expo and other
popular public spaces around Moscow.
MDW events were visited by about 400000 people: students, designers, architects,
buyers, celebrities, representatives of Russian and international media, specially
invited guests. Main galleries, showrooms and architectural studios of Moscow merged
into an integral professional space featuring the leading trends of domestic and international
design and actively involving the local public.
Gilda Boyardi's curator project "Design Superheroes" engaged many different and
original artist designers from Germany, USA and Italy: Ingo Maurer, Ron Gilad and
Jacopo Foggini. If the work by lighting design guru Ingo Maurer "Ablaze" was installed
at the entrance of the Central House of Artist, installation by American Ron Gillad "The
Neighborhood" found its place just around the corner - in Gorky Park.
Li Edelkoort paid her first visit to Russia on special invitation from Moscow Design
Week. The leading trendsetter introduced her project "ORGANIC DWELLING: biomimicry
in design & architecture" in Schusev State Museum of Architecture. This venue also
hosted maestro Luigi Colani's exposition "Bio Design Codex", dedicated to futuristic
architectural projects.
Krasny Oktyabr Chocolate Factory housed the unique project "Made in Italy", supervised
by legendary Giulio Cappellini: the exhibition space was shared by major Italian furniture
producers - B&B ITALIA, Driade, Agape, Flos, Poltrona Frau, Cassina, Ñappellini.
Elena Akimova dedicated to the MDW her project "VIP lounge ALTAGAMMA Club"
in which laconic Gervasoni furniture served as a foundation for stylish and brutal d?cor:
cozy air bubble film cushions, wrapped in adhesive tape, light fixtures made of absolutely
unglamorous materials etc. impressed with their simplicity and created the atmosphere
of peace and comfort.
This year, Graphic Design direction of MDW was dedicated to the 120th anniversary
of Alexander Rodchenko, the founder of constructivism. Exhibition "Rodchenko
120" involved 20 top Russian graphic artists specializing in posters.
MDW also included presentation of the Russian version of INTERNI Magazine.
The magazine featured special project "Mutants Architectur&Design", dedicated to experimenting
in urban space.