"stilis" da "arqiteqtorTa klubis" - Style Magazine
"stilis" da "arqiteqtorTa klubis" - Style Magazine
"stilis" da "arqiteqtorTa klubis" - Style Magazine
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92<br />
stili #42. 2012<br />
samxatvro akademiis profesori<br />
nino mgalobliSvili<br />
PROFESSOR NINO MGALOBLISHVILI,<br />
STATE ACADEMY OF ART<br />
Tanamedrove biznesis pirobebSi axalgazr<strong>da</strong><br />
specialistebs, romlebmac esesaa <strong>da</strong>amTavres<br />
umaRlesi saswavlebeli, uWirT<br />
saintereso <strong>da</strong> maRalanazraurebadi samuSaos<br />
povna. eWvgareSea, rom Tanamedrove pirobebTan<br />
a<strong>da</strong>ptirebisa <strong>da</strong> sakuTari SemoqmedebiTi<br />
potencialis realizebis SesaZleblobas<br />
specialistis momzadebis xarisxi ganapirobebs.<br />
umaRlesi samxatvro saswavleblis<br />
muSaoba nayofierad <strong>da</strong> persepeqtiulad<br />
CaiTvleba, Tu igi xarisxian ganaTlebas<br />
aZlevs axalgazr<strong>da</strong>s, amzadebs konkurentunarian<br />
specialists, romelsac aqvs mravalmxvrivi<br />
ganaTleba Sevsebuli mxatvruli<br />
<strong>da</strong> teqnikuri aspeqtebiTa <strong>da</strong> praqtikuli<br />
CvevebiT.<br />
saqarTveloSi sakadro bazris umTavresi<br />
problema, Cemi azriT, isev ganaTlebis sistemaa<br />
Sromis bazris moTxovnaTa konteqstSi.<br />
ase magaliTad, saqarTveloSi praqtikulad<br />
SeuZlebelia umaRlesi skolis kurs<strong>da</strong>mTavrebulTa<br />
Soris merCen<strong>da</strong>izingis specialistis<br />
povna. arian calkeuli a<strong>da</strong>mianebi,<br />
romlebsac ucxour firmebsa <strong>da</strong> kompaniebSi<br />
muSaobis Sedegad raRac warmodgena<br />
aqvT merCen<strong>da</strong>izingze, magram es ver qmnis<br />
aminds. am viTarebaSi merCen<strong>da</strong>izingis safu-<br />
Zvlebis Seswavla niSnavs <strong>da</strong>wyebiT Fashionbiznes<br />
– momzadebas, rac SesaZloa karg sastarto<br />
moednad iqces axalgazr<strong>da</strong> specialistebisaTvis<br />
konkurentunarianobisa <strong>da</strong> Semdgomi<br />
karieris mowyobis TvalsazrisiT.<br />
Tu saqarTveloSi merCen<strong>da</strong>izingi sacalo<br />
vaWrobis axali teqnologiaa, mTel msoflioSi<br />
igi didi xania warmatebiT gamoiyeneba,<br />
rogorc marketinguli instrumentimerCen<strong>da</strong>izingi.<br />
CvenTan merCen<strong>da</strong>izingi<br />
msxvil <strong>da</strong>savlel mwarmoeblebTan <strong>da</strong> maT mier<br />
gamoSvebul produqciisadmi moTxovnilebebTan<br />
erTad Semodis. merCen<strong>da</strong>izingis instrumentebis<br />
sworad amoqmedeba saSualebas<br />
gvaZlevs <strong>da</strong>matebiTi investiciebis mozidvis<br />
gareSe gavzardoT gayidvebis moculoba.<br />
konkurenciis maRali donis pirobebeSi<br />
merCen<strong>da</strong>izingis gareSe bazarze Tavis<br />
ga<strong>da</strong>rCena praqtikulad SeuZlebelia. konkurenciis<br />
swrafi zr<strong>da</strong> ki Txoulobs Cven-<br />
Fashion-merCen<strong>da</strong>izingi saqarTveloSi<br />
Tvis jer isev ucnobi xerxebis aTvisebas.<br />
avRniSnav, rom qarTul sxva<strong>da</strong>sxva profesiul<br />
stan<strong>da</strong>rtebs Soris profesia mer-<br />
Cen<strong>da</strong>izingi ar fiqsirdeba. Sesabamisad, Cveni<br />
umaRlesi saswavleblebi merCen<strong>da</strong>izerebs<br />
jerjerobiT ar amzadeben.<br />
qarTul saganamanaTleblo sferoSi dizainer-praqtikosTa<br />
Zlieri skola arsebobs.<br />
magram, evropuli <strong>da</strong> amerikul saganmanaTleblo<br />
sistemaTagan gansxvavebiT, saqarTveloSi<br />
ar mogvepoveba specialuri profesiuli<br />
programebi iseTi specialistebis mosamzadeblad,<br />
rogorebicaa: Fashion-menejeri,<br />
Fashion-marketologi, Fashion-merCen<strong>da</strong>izeri,<br />
Fashion-reklamisti, Fashion-Jurnalisti<br />
Fashion-biznesisaTvis. amasobaSi, dizainis<br />
specialobis gar<strong>da</strong>, es specializaciebi sazRvargareT<br />
ganaTlebis yvelaze gavrcelebuli<br />
mimarTulebebia modis umaRlesi saswavlebelbis<br />
umravlesobisaTvis: Fashion<br />
Institute of Technologi niu-iorkSi, Saint Martin<br />
School inglisSi, London College of fashion-Si,<br />
Parson’s School-Si amerikaSi; baiers amzadebs<br />
agreTve bakalavriatis oTxwlian programebiT<br />
Fashion Merchandise Management-i; arsebobs<br />
mokle sazafxulo programebi, magaliTad,<br />
Introduction to fashion buying and<br />
Merchandising londonis kolejSi <strong>da</strong> a.S.<br />
Fashion-merCen<strong>da</strong>izingi Fashion-biznesis<br />
saqmianobis erT-erTi mniSvnelovani sferoa.<br />
maRaziebs SeuZliaT mo<strong>da</strong>s misdion, aseve<br />
SeuZliaT e.w. Trendsetters-s miekuTvnebodnen.<br />
es yovelive cnobili WeSmaritebebia, rasac<br />
efuZneba rTuli biznes-procesebi, romlebic<br />
iTvaliswineben Fashion-<strong>da</strong>rgebis<br />
specifikas. yvela SemTxvevaSi aucilebelia<br />
zustad icnobde Seni myvidevelebis<br />
wres, icode maTi moTxovnilebebi <strong>da</strong> Sege-<br />
Zlos winaswar gansazRvro maTi survilebi.<br />
<strong>da</strong>rwmunebuli var, rom Fashion-merCen<strong>da</strong>izingis<br />
aqtiurad gamoyeneba dRevandeli<br />
dRis u<strong>da</strong>vo tendeciaa. es realuri aucileblobiT<br />
aris gamowveuli, kerZod, produqciis,<br />
gansakuTrebiT luqsis klasis<br />
produqciis gasaRebasTan <strong>da</strong>kavSirebuli sirTuleebiTa<br />
<strong>da</strong> konkurenciis zrdiT. rogorc<br />
avRniSneT, Cvens qveyanaSi Fashion – merCen<strong>da</strong>izingi<br />
Se<strong>da</strong>rebiT axalgazr<strong>da</strong> <strong>da</strong>rgia<br />
<strong>da</strong> saTanadod ar aris gamoyenebuli.<br />
sruliad carieli bazris Sesavsebad <strong>da</strong>xarjuli<br />
xangrZlivi drois manZilze igi<br />
praqtikulad saWiroc ar iyo, magram, dRevandeli<br />
realobi<strong>da</strong>n gamomdinare, rogorc<br />
ityvian, moTxovna ganapirobebs mowodebas...<br />
moviyvane ra sistemaSi ucxoel mecnierTa<br />
namuSevrebi, ucxoel maRaziaTa qselebisa<br />
<strong>da</strong> SemkveTebis gamocdileba, <strong>da</strong>vamuSave<br />
Fashion-merCen<strong>da</strong>izingis saswavlo programa,<br />
romelic student-dizainrebs <strong>da</strong>matebiT<br />
specializacias aniWebs modis sferoSi biznesis<br />
sawarmoeblad.<br />
aRniSnuli programa saTauriT ,,modis<br />
dizaini <strong>da</strong>matebiTi specializaciiT FashionmerCen<strong>da</strong>izingi”<br />
dReisaTvis erTaderTia saqarTveloSi,<br />
romelic umaRlesi saswavle-<br />
blis kurs<strong>da</strong>mTavrebulebs fun<strong>da</strong>menturi<br />
ganaTlebis paralelurad sTavazobs <strong>da</strong>matebiT<br />
specializacias - „Fashion-merCen<strong>da</strong>izeri”.<br />
kvalifikaciaSi miTiTebulia, rom aseT<br />
specialists erTdroulad ori <strong>da</strong>rgis<br />
- modis dizainisa <strong>da</strong> modis biznesis zRvarze<br />
SeuZlia muSaoba.<br />
aRniSnuli programis mixedviT, modis dizaineri<br />
<strong>da</strong> „Fashion-merCen<strong>da</strong>izeri” – far-<br />
To profilis specialistia, romelsac savaWro<br />
qselisa <strong>da</strong> modur maRaziebSi Tanamedrovee<br />
profesionalis doneze specializirebuli<br />
momzadeba aqvs tansacmlis, fexsacmlis,<br />
aqsesuarebisa <strong>da</strong> kosmetikis gayidvebSi.<br />
sacalo vaWrobaSi moduri produqciis<br />
winwamowevis meTodebs rom Seiswavlian,<br />
dizainrebi SeiZenen unars sxva<strong>da</strong>sxva<br />
organizaciul–teqnikuri xerxebiTa <strong>da</strong> reklamis<br />
meSveobiT <strong>da</strong>icvan firmis pozitiuri<br />
imiji, SeZleben produqciis asortimentis<br />
formireba Seusabamon momxmareblis survilebs<br />
<strong>da</strong> amiT xeli Seuwyon moduri produqciis<br />
gasaRebis efeqturobas. es specifika<br />
aRniSnuli mimarTulebis specialistebs<br />
did upiratesobas aZlevs tradiciuli programiT<br />
momzadebul kurs<strong>da</strong>mTavrebulebTan<br />
Se<strong>da</strong>rebiT. cxadia, es inovacia uzrunvelyofs<br />
momaval dizainerTa konkurentunarianobas<br />
<strong>da</strong> u<strong>da</strong>vod aamaRlebs maTi racionaluri<br />
SromiTi mowyobis SesaZleblobebs.<br />
programa <strong>da</strong>exmareba axalgazr<strong>da</strong> specialistebs,<br />
SeiZinon ara mxolod qarTuli, aramed<br />
saerTaSoriso profesiuli gamocdileba<br />
specialobaSi – ”modis dizaini” <strong>da</strong> amave<br />
dros stimuls miscems saqarTveloSi<br />
Fashion-biznesis ganviTarebas. igi <strong>da</strong>gvexmareba<br />
dro ki ar vkargoT ,,velosipedis aRmoCenaSi”,<br />
aramed visargebloT <strong>da</strong>savleTSi<br />
ukve aprobirebuli teqnologiebiT.<br />
amgvari profesiuli specializacia ar<br />
moipoveba arcerT qarTul umaRles saswavlebelSi.<br />
modis dizainerisa <strong>da</strong> Fashion-merCen<strong>da</strong>izeris<br />
momzadebisadmi Cven mier gamoyenebuli<br />
sistemuri midgoma qmnis specialistis<br />
SesaZleblobaTa srulyofilad realizebis,<br />
maTi TviTganviTarebisa <strong>da</strong> momavali<br />
profesiul saqmianobaSi warmatebuli<br />
a<strong>da</strong>ptaciis pirobebs.<br />
amitom mniSvnelovania samxatvro akademiis<br />
mier aRniSnuli programis CarTva modis<br />
dizainis specialobiT magistrantebis<br />
momzadebis procesSi. marTalia, jerjerobiT<br />
mxolod rogorc saswavlo sagani. magram<br />
un<strong>da</strong> aRiniSnos, rom qarTul saganmana-<br />
Tleblo sivrceSi am gziT ga<strong>da</strong>idga nabiji<br />
Tanamedrove swavlebis moTxovnaTa konteqstSi.<br />
Tumca mTliani sistema kvlavac Riad<br />
rCeba koreqtirebisa <strong>da</strong> gafarToebisa-<br />
Tvis, rac SesaZleblobas mogvcems metad ganvaviTarod<br />
igi <strong>da</strong> movargoT arsebul saganmanaTleblo<br />
bazas.<br />
nino mgalobliSvili,<br />
samxatvro akademia, profesori<br />
2012 w.
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