TOURISMOS is an international, multi-disciplinary, refereed (peer ...
TOURISMOS is an international, multi-disciplinary, refereed (peer ...
TOURISMOS is an international, multi-disciplinary, refereed (peer ...
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<strong>TOURISMOS</strong><br />
An International Multid<strong>is</strong>ciplinary Journal of Tour<strong>is</strong>m<br />
Volume 6, Number 1, Spring 2011<br />
CONTENTS<br />
EDITORIAL 13<br />
RESEARCH PAPERS:<br />
NICOSIA - CONCERTED RETAILING AND TOURISM STRATEGIES<br />
TO AWAKEN A NEGLECTED AND SLEEPING BEAUTY 15<br />
Rudi Kaufm<strong>an</strong>n, Werner Gronau & Savvas Sakkadas<br />
Nicosia, the last divided Europe<strong>an</strong> city, <strong>is</strong> only able to skim a small<br />
portion of the tour<strong>is</strong>t purchasing power compared to the other tour<strong>is</strong>m<br />
strongholds of the <strong>is</strong>l<strong>an</strong>d <strong>an</strong>d, at the same time, does not utilize the<br />
ex<strong>is</strong>ting cultural potential in <strong>an</strong> efficient way. Therefore, th<strong>is</strong> paper aims<br />
to contribute to the valor<strong>is</strong>ation of the ex<strong>is</strong>ting potential in a customer<br />
oriented m<strong>an</strong>ner. Concerted <strong>international</strong> (UN Nicosia Master Pl<strong>an</strong>) <strong>an</strong>d<br />
national (Strategic Pl<strong>an</strong> 2010) strategies reflect the intended revival<br />
endeavours. For th<strong>is</strong> new orientation to be successful the paper<br />
hypothesizes <strong>an</strong> effective interplay between tour<strong>is</strong>m <strong>an</strong>d retailing to<br />
happen <strong>an</strong>d, for th<strong>is</strong> reason, <strong>an</strong>alyses the motives <strong>an</strong>d sat<strong>is</strong>faction levels<br />
of tour<strong>is</strong>ts to Nicosia with regards to both, tour<strong>is</strong>m <strong>an</strong>d retailing offers.<br />
The paper focuses on the tour<strong>is</strong>t segment with higher educational levels<br />
(<strong>an</strong>d implicitly higher fin<strong>an</strong>cial potential) as the communication<br />
objectives foresee to position the <strong>is</strong>l<strong>an</strong>d mainly in the mind of th<strong>is</strong><br />
segment. The paper concludes, in line with recent developments with<br />
regard to tour<strong>is</strong>t consumer profiles, that the concept of authenticity plays<br />
<strong>an</strong> increasing role when explaining the sat<strong>is</strong>faction levels of th<strong>is</strong> specific<br />
segment <strong>an</strong>d provides practical recommendations.<br />
LOCAL RESIDENTS’ PREFERENCES FOR SECOND HOME<br />
TOURISM DEVELOPMENT POLICIES: A CHOICE EXPERIMENT<br />
ANALYSIS 31<br />
Ali Asgary, Mohammad Reza Rezv<strong>an</strong>i & Nader Mehreg<strong>an</strong><br />
Th<strong>is</strong> paper <strong>is</strong> concerned with the preferences of the rural residents living<br />
in areas subject to rapid second home tour<strong>is</strong>m development in Ir<strong>an</strong>. Since<br />
5
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