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TOURISMOS is an international, multi-disciplinary, refereed (peer ...

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<strong>TOURISMOS</strong>: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM<br />

Volume 6, Number 1, Spring 2011, pp. 53-68<br />

UDC: 338.48+640(050)<br />

from service providers, etc.). And even when all the obstacles have been<br />

overcome, outside ch<strong>an</strong>ges, as with the appear<strong>an</strong>ce of new st<strong>an</strong>dards (cf.<br />

ch<strong>an</strong>ges related to development <strong>an</strong>d sustainable tour<strong>is</strong>m) or new<br />

regulations that c<strong>an</strong> lead to failure of certain suppliers, service providers<br />

or subcontractors, make some equipment obsolete (swimming pool, tenn<strong>is</strong><br />

court, hotels, etc.), <strong>an</strong>d finally prevent fulfilment of the strategy.<br />

The perceived difficulties are also related to <strong>an</strong> underestimation of<br />

the complexity <strong>an</strong>d innovative character of the technologies implemented<br />

(information <strong>an</strong>d communication technologies not effectively controlled<br />

for example). According to the players questioned, these are largely<br />

caused by a “lack of competence”, zeal for “perfection<strong>is</strong>m” or “lack of<br />

alternative solutions”. They c<strong>an</strong> also be related to m<strong>an</strong>agement problems<br />

due to a chronic lack of personnel, <strong>an</strong> element which leads to take into<br />

consideration the links between uncertainty <strong>an</strong>d work on a daily bas<strong>is</strong>.<br />

Uncertainty during project roll-out<br />

Beside the tour<strong>is</strong>t product itself, th<strong>is</strong> other type of uncertainty<br />

generates a certain number difficulties likely to affect forecasts for the<br />

future. Indeed, r<strong>an</strong>dom factors in development lead to drifting of costs<br />

<strong>an</strong>d design <strong>an</strong>d development lead times. While it would be unreal<strong>is</strong>tic to<br />

attempt here to account for all the possible sources of uncertainty that c<strong>an</strong><br />

affect a project, a brief presentation of those most often mentioned during<br />

our interviews will nevertheless provide a clear illustration of the<br />

import<strong>an</strong>ce of information related aspects in the emergence of a tour<strong>is</strong>t<br />

product.<br />

Project m<strong>an</strong>agement mainly involves org<strong>an</strong><strong>is</strong>ing a process of<br />

acqu<strong>is</strong>ition of knowledge <strong>an</strong>d dec<strong>is</strong>ion-making while co-ordinating the<br />

activity of various special<strong>is</strong>ts (Boutinet, 1998). Now, the acqu<strong>is</strong>ition of<br />

knowledge required for the project c<strong>an</strong> be affected by a host of<br />

malfunctions, including especially patchy knowledge in the field of<br />

technology watch or capital<strong>is</strong>ation on know-how, too frequent rotation of<br />

personnel, <strong>an</strong> uneven representation of different skills, a dearth or<br />

conversely <strong>an</strong> excess of information available, the unreliable nature of<br />

that information or its non-synthetic nature. In th<strong>is</strong> perspective, the<br />

quality of information exch<strong>an</strong>ged becomes essential. Th<strong>is</strong> depends mainly<br />

on the “positive attitude” of the players whose behaviour c<strong>an</strong> lead to a<br />

lack of tr<strong>an</strong>sparency <strong>an</strong>d mutual trust. Such behaviour patterns r<strong>an</strong>ge from<br />

withholding information (seen as a way of holding power) to<br />

d<strong>is</strong>simulating errors that may have been committed (whence difficulties<br />

pl<strong>an</strong>ning for the future on the bas<strong>is</strong> of what has been learnt from the past),<br />

57

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