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TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM Volume 6, Number 1, Spring 2011, pp. 251-270 UDC: 338.48+640(050) Figure 4 Ecotourism’s positive impact on North Bengal Helping in spatial development Improvement of Standard of living Rejuvenation of local Arts and Crafts Employment generation(both Skilled &Unskilled) Eco Tourism’s positive impact ON NORTH BENGAL Acceleration of Infrastructure Generation of Income and Revenue Better Multiplier Diversification of economy 267
MANAGEMENT STRATEGIES Madhusudan Karmakar “Tourism management in most natural areas relies on a combination of various management strategies and actions”(Newsome et al 2006:223). For the present study area also several management strategies can be adopted. The potential ecotourism spots of the area i.e, Buxa-Jayantia, Chalsa, Fallut, Sandakphu, Gorubathan, Phallut and Bhutan Ghat, Gour , Pandua, Jagajivanpur areas have to be linked up with proper roads and other infrastructural facilities. Recreational facilities like bathing, climbing, libraries, souvenir shops, books and newspaper stalls etc. are to be introduced in selected resorts; otherwise days in the study area would not be interesting to the tourists. Proper flexible measures have to be carried out for bookings of accommodation of the forest based ecotourism destinations. In order to have a full benefit of tourism activity all important ecotourism destinations have to be included with the ‘Tourist Circuit’ concept. Thus the Hill, Heritage, and Forest added attractions have to be brought under this concept. Again the co-ordination between forest department and tourism department must be followed since most of the tourist destinations of the area are forest based. Apart from this emphasis should be given on the proper advertisement and publicity programmes. Thus ‘with regard to product development, tourism marketers should pay particular attention to the important relationship between marketing and tourism planning’ (Cooper 2006:94). The task of a planner does not end when a plan has been prepared for three years, five years or seven years. “A system of constant revision and monitoring of the plan progress should be a part of the exercise of the planning”(Bhatia 1985:124) Targets must be revised at times in the light of changing resources, conditions and circumstances. Therefore, for the successful ecotourism planning of the study area monitoring progress should be adopted periodically. CONCLUSION The present study reflects an overview of present status of ecotourism activity of different areas of North Bengal. It also provides an analysis of the economic benefits that ecotourism projects of the different areas contribute to some local areas as well as providing some baseline assessment of its impact on social and resource development of North Bengal. The fundamental findings are that ecotourism has improved the regional economy through income and employment generation in different National park areas of North Bengal. Several planning measures 268
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