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<strong>TOURISMOS</strong>: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM<br />

Volume 6, Number 1, Spring 2011, pp. 233-249<br />

UDC: 338.48+640(050)<br />

participating in environmental improvement <strong>an</strong>d protection, 4) skills for<br />

identifying <strong>an</strong>d solving environmental problems <strong>an</strong>d/or <strong>is</strong>sues <strong>an</strong>d 5)<br />

active involvement at all levels in working toward resolution of<br />

environmental problems <strong>an</strong>d or <strong>is</strong>sues (Hungerford <strong>an</strong>d Volk, 1990).<br />

EE has mainly been establ<strong>is</strong>hed in the formal education; however, its<br />

import<strong>an</strong>ce has been recognized in the forms of non-formal <strong>an</strong>d informal<br />

education. Formal, non-formal <strong>an</strong>d informal EE programs’ objectives<br />

actual<strong>is</strong>ation depends on the environmental educator, the person who <strong>is</strong><br />

responsible for the implementation of the educational process. Informal<br />

EE includes <strong>an</strong>y d<strong>is</strong>semination of information <strong>an</strong>d knowledge, through<br />

mass media, libraries, social contacts or the internet (Tsampoukou-<br />

Sk<strong>an</strong>av<strong>is</strong>, 2004b).<br />

UNEP (1995) in a report on tour<strong>is</strong>m <strong>an</strong>d the environment underlines<br />

the need for programs of guid<strong>an</strong>ce <strong>an</strong>d education regarding ecotour<strong>is</strong>m,<br />

the type of tour<strong>is</strong>m that <strong>is</strong> most representative in a “friendlier” relation<br />

with the environment (built <strong>an</strong>d natural) <strong>an</strong>d all the alternative forms of<br />

tour<strong>is</strong>m (agro-tour<strong>is</strong>m, tour<strong>is</strong>m of adventure, tour<strong>is</strong>m in the nature etc.)<br />

(Ceballos - Lascurain, 1996). It stresses the necessity for information <strong>an</strong>d<br />

education of both the v<strong>is</strong>itors <strong>an</strong>d the residents working in the ecotour<strong>is</strong>m<br />

sites <strong>an</strong>d local enterpr<strong>is</strong>es, <strong>an</strong>d in general for everyone who <strong>is</strong> related with<br />

th<strong>is</strong> sensitive <strong>is</strong>sue. It also stresses the need for org<strong>an</strong>ized action in order<br />

to avoid negative effects in the local culture <strong>an</strong>d environment (UNEP,<br />

1995).<br />

EE <strong>is</strong> particularly import<strong>an</strong>t as it c<strong>an</strong> educate <strong>an</strong>d increase<br />

environmental awareness of local populations, as these are mainly<br />

occupied with ecotour<strong>is</strong>m (Ross <strong>an</strong>d Wall, 1999) but also educate the<br />

tour<strong>is</strong>ts-v<strong>is</strong>itors in the ecotour<strong>is</strong>tic areas as well. Also, there <strong>is</strong> a need for<br />

individuals that provide environmental education in the protected areas<br />

<strong>an</strong>d in the regions of particular natural beauty that also constitute tour<strong>is</strong>t<br />

destinations. Their role <strong>is</strong> closely related to the environmental <strong>an</strong>d natural<br />

education (Sk<strong>an</strong>av<strong>is</strong> et al., 2004). In the protected areas of Europe,<br />

education <strong>is</strong> considered as the most import<strong>an</strong>t subject following<br />

conservation. Their aim <strong>is</strong> to stimulate the conscience of v<strong>is</strong>itors for<br />

nature <strong>an</strong>d to increase their comprehension for values of the natural<br />

environment (Bibelriether, 1999). Pl<strong>an</strong>ners <strong>an</strong>d admin<strong>is</strong>trators of national<br />

parks <strong>an</strong>d other protected areas face increasing challenges in m<strong>an</strong>aging<br />

the popularity of these natural areas as tour<strong>is</strong>m destinations while<br />

ensuring their ecological integrity. Public <strong>an</strong>d private involvement in<br />

tour<strong>is</strong>m <strong>an</strong>d environmental dec<strong>is</strong>ion making facilitates environmental <strong>an</strong>d<br />

tour<strong>is</strong>m pl<strong>an</strong>ning which <strong>is</strong> often a contested political activity involving<br />

<strong>multi</strong>ple, interdependent stakeholders with diverse <strong>an</strong>d possibly divergent<br />

241

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