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James Leigh<br />

within probably a maximum of a few hours drive away. Th<strong>is</strong> type of<br />

vacation probably does not require air or sea travel, but could include<br />

road (car or bus) or rail travel.<br />

So just what was the typical holiday like in the period just after<br />

World War Two?<br />

A typical holiday in the more developed countries in the 1950s <strong>an</strong>d<br />

1960s was a camping or carav<strong>an</strong>ning holiday at the seaside or in<br />

mountains, or possibly at these same venues with built accommodation in<br />

hotels, chalets or cabins.<br />

Lohm<strong>an</strong>n <strong>an</strong>d D<strong>an</strong>ielsson (2004, p. 15) suggest that unexpected<br />

events will always cause confusion in travel <strong>an</strong>d tour<strong>is</strong>m. However, it <strong>is</strong><br />

still “import<strong>an</strong>t (<strong>an</strong>d possible) to prepare oneself for the trends that c<strong>an</strong> be<br />

identified with some reliability today. Th<strong>is</strong> c<strong>an</strong> be the starting point for<br />

the next challenge … It <strong>is</strong> not enough to know the trends [only]; but th<strong>is</strong><br />

knowledge must be tr<strong>an</strong>sferred into products <strong>an</strong>d strategies for<br />

destinations <strong>an</strong>d comp<strong>an</strong>ies.”<br />

The present recession it appears may be re-shaping the way we take<br />

holidays, at least for the Brit<strong>is</strong>h. Money worries are forcing one third of<br />

people to holiday nearer to home <strong>an</strong>d even one in ten are giving up their<br />

<strong>an</strong>nual break altogether, according to a poll th<strong>is</strong> week by the<br />

Environmental Tr<strong>an</strong>sport Association (ETA). Trips abroad, for the<br />

Brit<strong>is</strong>h, are being replaced by holidays in Britain, <strong>an</strong>d we see a revival of<br />

old-fashioned pursuits; camping <strong>an</strong>d cycle touring are reported to be at a<br />

record. A spokesperson for ETA said “Most people who enjoyed cycling<br />

<strong>an</strong>d camping trips in the 1950s could not afford to fly – as with m<strong>an</strong>y of<br />

today’s recession-hit holidaymakers, they [are ch<strong>an</strong>ging their holidaying<br />

behaviour] by accident rather th<strong>an</strong> design.” (ETA, 2009).<br />

That just may be the harbinger of more of what <strong>is</strong> to come, as we<br />

return to what we used to do, a few decades ago, just after World War<br />

Two.<br />

CONCLUDING CONSIDERATIONS<br />

We are probably in the early stages of Peak Oil beginning to play out<br />

– with declining supplies of crude (<strong>an</strong>d possibly with increasing use of<br />

alternative oils) leading to perm<strong>an</strong>ent (<strong>an</strong>d yet erratic) price increases.<br />

And yet periods of cheap oil may lull the world to think the problems of<br />

oil <strong>an</strong>d energy supply are over.<br />

The present recession shows that levels of economic growth, or<br />

decline, c<strong>an</strong> also affect dem<strong>an</strong>d for oil <strong>an</strong>d its price. But surely the overall<br />

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