an investigative analysis of the psychological characteristics and job ...

De Raad (2000:28) further defines competency as the scarce resource necessary to cope
adequately with the demands of the ever changing environment
Competence is any personal trait, characteristic or skill which can be shown to be directly linked to
effective or outstanding job performance.
The CEl must have sufficient skills and knowledge that can be linked to effective or outstanding
job performance. He must be competent as a communicator, negotiator, facilitator, etc., to perform
his duties efficiently.
2.3.7 Co-operative
The CEl must have the ability to work with others and combine efforts and talents in a harmonious
way. The CEl has to co-operate with his colleagues, the students and employers to ensure that
the co-operative education programme will be implemented successfully.
2.3.8 Creative
Rue and Byars (1993:39) state that being creative does not necessarily mean coming up with
revolutionary ideas. It does mean taking a fresh and uninhibited approach when making decisions
and not being restricted by what has been done in the past
Newman and Hodgetts (1998:128) are in agreement with the above. They state that creative
thinking is the ability to see things in new, imaginative ways.
Davis and Davis (1998:201) further add that creativity is any act, idea or product that changes an
existing domain or that transforms an existing domain into a new one while Carrel, et al. (1997:622)
define creativity as the developmentof novel solutions to perceived problems.
According to Rostran (2002:124), creativity opens the door to innovation, new ideas and change.
He further expresses the opinion that creative people are self-motivated, achieving satisfaction
34