Profitability and Marketing of Income Generating Activities (IGA) for ...

Study on Profitability and Marketing of IGA of Ultra-Poor under IFSUP Final Report
packaging it, and making it ready for use by the consumer. They want a larger share of these
revenues. They may also want to reduce the losses and price fluctuations associated with
perishable and seasonal fresh produce.
The focus of interventions here is therefore to:
Develop market outlets.
Invest in facilities for storage, processing, packing, marketing and distribution
Invest in the development of professional staff, with more complex managerial and
administrative skills.
Design and implement management systems (operational procedures, logistics
management).
Promote farmer cooperatives with joint processing and marketing, etc; develop
organizational trust and discipline.
4. Developing co-ownership over the chain
The goal of this intervention strategy is similar to vertical integration, but goes further in that
it implies that farmers organize themselves in recognized, visible business organizations,
capable of penetrating existing markets, developing new products or markets, or diversifying
their activities. It also means they can conduct a dialogue with consumers to identify
demand and hence improve the product. Such farmers’ organizations can negotiate lucrative
prices and take a fair share from the chain.
Enter into joint ventures downstream in the chain for the development of new
consumer product lines
Develop and market branded consumer products
Develop farmer groups into business cooperatives, in co-ownership with processors
and retailers that can initiate or negotiate research and development initiatives for
the benefit of the entire value chain.
MATRIX 35