Profitability and Marketing of Income Generating Activities (IGA) for ...

Study on Profitability and Marketing of IGA of Ultra-Poor under IFSUP Final Report
4.8.4 Linkages /access to market should be established
Facilitate linkages to specific market segments rather than general end markets. As for
example Kachur Lati can sale to the exporters representative locally. For this PNGOs can
train beneficiaries for post harvest management that could increase shelf life of the
perishable produces, but it helps to get more price than regular market. Also they can target
multiple customers in multiple markets. Market exploration should be a prime work of the
NGO facilitation. This exploration should be done professionally. The women entrepreneurs
or the representatives of the joint action undertaken by the women, or the family members
of the women entrepreneurs’ should be encouraged to build relationship with the buyers.
Relationship with the market can be established initially, locally; gradually it may expand to
the regional and national ground.
4.8.5 Linkage with large buyers should be established
• – Large buyers always try to keep long time relationship with their suppliers
and trustworthy rather than small one. So that large buyers nearby wholesale
market would be considered. In this case they can reduce one step of
middlemen, and price may be higher than small traders. For this some one
should lead the initiatives, any group leader can take the initiatives.
Networking by the PNGOs can facilitate this process as a start-up work.
4.8.6 Service market development approach can be adopted
Service market in Bangladesh is very weak and new concept for agricultural farming
system. Both in demand and supply side of the business or in the value chain are not
aware of their needs and potentials. In Demand side enterprises do not know what
types of services will improve their business and where they will get those services so
that they remain ignoring the advantages of the advantages of the business service.
The other side – in the supply side of the business services, they are not capable to
well to provide appropriate services, even they can not assess their value of services.
So there is weak relationship between demand side (farmers) and service providers.
In some extent inputs suppliers are providing limited services as embedded nature
within their product, or during selling their produces to the buyers when transactions
is made for product not for services, but sometime they both of them exploiting
farmers.
The classical concept of market always implies that the goods or services will be
traded according to the demand following the price mechanism. Services however
are not always transacted for money especially in the context of rural agriculture.
This phenomenon has made the service assessment effort more complex and
difficult; since services are often provided as embedded service – free of cost with
the product. However, embedded services are extremely important in term of final
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