Profitability and Marketing of Income Generating Activities (IGA) for ...

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Study on Profitability and Marketing of IGA of Ultra-Poor under IFSUP Final Report This small amount of bottom-line resulted in very poor conditions to attract the buyers or develop any network aiming at business or market promotion. When the study team conducted FGDs with the local market owners/traders, following suggestions were important to note: - small quantity of supply cannot attract the buyers - small quantity of production has little value in the market - small scale of business inputs cost, production cost also higher - market owners or middlemen have no orientation of the small quantity producers like the beneficiary women of the project - if the women are linked with any supply chain of any production process, their business value can be increased. These comments and suggestions make the sense that: - The volume of economic transactions (volume of the produces, sellable amount) should be increased in order to assist the beneficiary women to get higher prices though self collection of their small produces and corporate selling to a large aggregator with prior contractual arrangement. Since the beneficiaries are organized as association it can organize corporate production, collection and marketing - The amount of business capital should be increased - The women should be supported in a holistic way, they should be trained on business management, facilitated in the marketing process, and on the other hand potential marketing agents should be sought for the market exploration of these women, women should be provided with the market information, on the contrary, market owners should also be informed about the existence of the women’s business efforts. So interventions should be well coordinated for the entire business - Within the framework of Family Development Plan, the IGAs should be incorporated and the sharing of labor within the family members should be ensured. The beneficiary women must act collectively and organize production of recommended commodities based on future trend of demand, supply and price structure which helps bulk sales and purchase as per market demand. Federation must take lead to make beneficiary understand the collective planning to produce a commodity to a volume that attract market to come to their doorstep or to a collection centre located in the federation premises 4.8.2 NGO facilitation should be integrated with the Enterprise Development for Joint and Individual Beneficiary MATRIX 23
Study on Profitability and Marketing of IGA of Ultra-Poor under IFSUP Final Report It was highly admitted that partner NGOs have played great role in facilitating the income generating activities of the women. But it is very difficult for NGOs to show the essence of business professionalism. In order to develop a standard marketing model, the NGOs need to look at the program from the enterprise development approach. The market channels are to be explored, women should be well trained, marketing documentations need to be initiated, market committees and other buyers need to be oriented about the women’s program. Hence the NGO perspective should be aimed at enterprise development where women’s group action should be addressed and emphasized. In this context, the consultants recommend to orient the relevant staff to business principles and methods and organizing beneficiaries for business undertakings though small and micro enterprise levels of operation. A foundation course may set sail of business in a world of risk and uncertainty as the saying goes that no risk no gain. In other words higher the risk, greater the gain. Of course in business it is calculative risk taking. 4.8.3 Joint action should be encouraged Since individual women’s IGA effort could bring only a small quantity of production or output, it is proved insignificant for brining any significant market attraction. One woman brings a cow at least six months after the previous session. Hence it was difficult to influence the market rate with the scan supply of production to the market outlets. So it was suggested that in order to attract market owners, a good bunch of production should be ensured which can be organized if the joint actions can be initiated. Joypurhat has the potential for Kachur Lati, but the promoters of its export had categorically mentioned small amount of production will never be counted for any profitable venture. Joint action can be of: - seasonal vegetables - Katchur Lati - Paddy - Poultry - Duck - Poultry egg - Etc. The information of this concerted effort should also be disseminated in the market well ahead of the production and negotiations can be started with the data of predicted amount of production. The present role of the Federation of the Groups could not reach to any notable stage where their actions are visible or laudable. However, the prime task of the federations should be to assist the beneficiary women in exploring the market potentials. MATRIX 24
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