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Annual Report 2007 - Muehlhan AG

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One is successful not primarily as a result<br />

of size, but as a result of profitability.<br />

We are increasing that now by concentrating<br />

more on the markets with the greatest<br />

development opportunities. Regionally,<br />

they are Europe, Southeast Asia / China and<br />

the Middle East. We follow demand in our<br />

business divisions as well. In doing so,<br />

we also make sure that the prospects for<br />

follow-up business are good. We have<br />

reviewed the global markets for their<br />

opportunities for our business.<br />

Based on this experience, we enter<br />

new markets cautiously and selectively.<br />

We strive for market penetration where<br />

we have already set a course.<br />

… in our core markets<br />

15

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