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Annual Report 2007 - Muehlhan AG

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ManageMent divisions share Group ManaGeMent report Group Consolidated FinanCial stateMents<br />

East. in addition, in the future we will increasingly serve the<br />

markets in asia with our presence there, and China and<br />

Southeast asia in particular.<br />

the <strong>Muehlhan</strong> Group has already worked for the offshore<br />

industry for a long time. this includes more than a<br />

decade of work at shipyards in the far East, as well as<br />

maintenance work on platforms on the open ocean, for<br />

example in the Gulf of Mexico or in the North Sea. the<br />

Oil & Gas Offshore industry benefited from rising crude<br />

oil and energy prices, but is also under great maintenance<br />

and repair pressure at the same time. in the past few years,<br />

<strong>Muehlhan</strong> has built up a great deal of know-how, and also<br />

fulfilled all customer expectations even under adverse<br />

weather and working conditions. in the coming years, we<br />

want to expand this business unit through targeted sales<br />

activities for existing customers and new customers to a<br />

size that is comparable with our other business divisions.<br />

With its multi-faceted range of services for a number of<br />

submarkets, the Industry Services business division offers<br />

great opportunities with low dependency on regions<br />

or customers. our subsidiary companies evaluate the respective<br />

market opportunities and operate with services<br />

that are aligned with the regional and segmental characteristics<br />

of the different industries and countries. as such,<br />

we are active in the petrochemical industry in the Middle<br />

East, and in Germany our scaffolding supports more than<br />

just the marine business divisions with access technology.<br />

out of denmark, our company is part of the energy revolution<br />

and coats tower segments for well-known wind turbine<br />

manufacturers.<br />

With the strong existing locations, we will attend to these<br />

business divisions regionally and selectively. in doing so,<br />

we will concentrate on large, demanding projects. With<br />

advanced and innovative individual solutions, we will<br />

increase customer benefits and simultaneously increase<br />

the profitability of our activities in doing so.<br />

2. Top operational performance: Competitive advantage<br />

through quality and technology leadership<br />

our customers are convinced that we have safe work<br />

procedures, that we work economically, and that we<br />

act to protect resources when performing contract work.<br />

for large corporations in particular, quality and the fields<br />

of safety, health and environment (QSHE) long ago<br />

became key criteria for the award of contracts.<br />

for large projects, timely delivery is a mandatory requirement<br />

for commercial success. <strong>Muehlhan</strong> is known for its<br />

reliability, even under the most adverse conditions. our<br />

well-trained employees are highly motivated and proud to<br />

perform professional work in order fulfill the greatest customer<br />

demands. Education and training are an essential<br />

part of business management.<br />

the conditions for the penetration of our markets are<br />

supported on the side of know-how through processes,<br />

technologies and highly modern machinery. <strong>Muehlhan</strong> is<br />

constantly on the search for better solution options that<br />

can solve varying customer demands. patent protection<br />

for our own developments, or barriers to entry as a result<br />

of high levels of investment provide limited opportunities<br />

for the build up of corresponding power in the compe titive<br />

environment in all of the fields in which we provide<br />

services.<br />

3. Targeted acquisition: Only those who fit in<br />

with us become part of the <strong>Muehlhan</strong> Group<br />

Even in the past, the <strong>Muehlhan</strong> Group grew by strengthening<br />

itself by taking over other market participants: in the<br />

future as well, we want to gain strength where it is strategically<br />

and geographically advantageous for <strong>Muehlhan</strong>,<br />

and where an acquisition can accelerate the development<br />

of new markets through existing customer relationships,<br />

know-how, patents or certifications. for each acquisition,<br />

we review the potential access companies using solid<br />

commercial standards.<br />

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