n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme

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editorial
Editorial
W e
are the largest local pork
producer, the largest investor
in the Romanian agriculture
and we are proud of the quality
of our products, manufactured from
domestic pork, coming from pigs
grown in Romania, with Romanian
feeds. We are proud of our predecessors,
those who made Comtim brand
into a synonym of quality and taste,
and we want to reposition this traditional
brand, so much loved by the
inhabitants of the Western part of the
country – and not only – to its rightful
place: a national, strong brand valued
by everybody and a potential export
brand on the European Union’s
common market.
It is time for performance. The future
of the meat industry is heading
towards an integrated concept, towards
vertical integration, from farm
to fork, where the key advantage lies
with the consumer, due to the guarantee
of the value added product.
Smithfield’s integrated business model
will ensure a good competitive position,
while the resumption of exports
would mean new opportunities for
„ Bogdan Mihail CEO Smithfield România:
Smithfield Romania is not just
a company, but it is also a big
family and a success story.“
„Together, we shall
stay the best!“
Dear friends,
I have now the extraordinary opportunity to address all of you who
are part of the big Smithfield family in Romania – both my old colleagues
from Smithfield Ferme, and my new colleagues from Smithfield
Prod and Agroalim. This year, we are opening a new chapter of
our journey together, more powerful and more united, with the certainty
of having stood up against the storms of a very riotous local
and global business environment, and found ourselves, at the end of
these trials, victorious and confident about our further success.
development and diversification of
the product range. We find ourselves
at the dawns of a new stage: that of
development building – an absolute
and harmonious development, based
on valuable experiences gathered so
far, on our quality people, on very
performing safety and management
systems implemented over the years –
including the ISO 22 000 food safety
certification obtained towards the end
of last year.
We are and we want to be the first
in everything we do. Smithfield Romania
is not just a company, but it is
also a big family and a success story –
„ We find ourselves at the dawns of a
new stage: that of development building
– an absolute and harmonious development,
based on valuable experiences gathered so far.
whether in business, in the care for the
environment and for the communities
where we live, or in the care for our
children and their education.
“Be one of us!”, “Back to school”,
“Your World! Clean!”, “Helping Hungry
Homes”, “Earth Day”, “Water
Monitoring Day”, and many others
– are programs developed by Smithfield
in which many of you have volunteered
in order to make a change,
to make a difference. This is why, together,
I am certain that we shall stay
the best!
Bogdan Mihail
CEO Smithfield Romania