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n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme

n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme

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n<br />

<strong>Smithfield</strong> Prod and <strong>Smithfield</strong><br />

<strong>Ferme</strong> <strong>we</strong>re awarded <strong>the</strong><br />

Excellence award in CSR for <strong>the</strong><br />

tree planting initiatives.<br />

Excellence in CSR award<br />

<strong>Smithfield</strong> Prod and <strong>Smithfield</strong> <strong>Ferme</strong><br />

won <strong>the</strong> Excellence in CSR Award for <strong>the</strong><br />

tree planting initiatives, which have become<br />

a tradition for us, starting 2008.<br />

The award was granted by PRAIS Foundation,<br />

during <strong>the</strong> official award ceremony<br />

of <strong>the</strong> 4th edition of <strong>the</strong> national<br />

planting movement “Millions of People,<br />

Millions of Trees<strong>”</strong>.<br />

Communities and traditions:<br />

“Be one of us!<strong>”</strong> program<br />

The Western part of<br />

Romania is a multicultural<br />

area of <strong>the</strong> Central<br />

Europe where community<br />

traditions and<br />

customs are kept by <strong>the</strong><br />

locals, whe<strong>the</strong>r Romanians,<br />

Hungarians, Serbians, Swabians or<br />

Bulgarians. <strong>Smithfield</strong> <strong>Ferme</strong> is excited<br />

to support this year also a wide range of<br />

customs and festivals related to <strong>the</strong> traditional<br />

rural calendar, whe<strong>the</strong>r recitals with<br />

folklore songs and dances, traditional<br />

craftsmanship fairs, sports events.<br />

All those interested in <strong>the</strong> support provided<br />

for cultural events and local traditions by our<br />

company are asked to contact us at <strong>the</strong> following<br />

email address: andrada.calancea@<br />

smithfieldferme.ro.<br />

No. 1 – March 2011<br />

<strong>Smithfield</strong> <strong>Ferme</strong> won <strong>the</strong><br />

cOMMuNiTY iNVesTMeNT<br />

Excellence Award for Environmental Protection<br />

and Community Involvement in 2010<br />

last September, <strong>the</strong> US-based<br />

parent-company, <strong>Smithfield</strong><br />

Foods, awarded our colleagues from<br />

<strong>Smithfield</strong> <strong>Ferme</strong> an Excellence<br />

Award for Environmental Protection<br />

and Community Involvement.<br />

The award, in <strong>the</strong> amount<br />

of USD 2,000, was donated<br />

to <strong>the</strong> support centre<br />

for children with special<br />

educational needs (C.E.S)<br />

„Pentru un zâmbet de copil<strong>”</strong><br />

in Masloc village, Timis<br />

County.<br />

“This award motivates<br />

us to fur<strong>the</strong>r develop<br />

<strong>the</strong>se projects and launch<br />

new ones, so as to help<br />

<strong>the</strong> young generation to<br />

brea<strong>the</strong> a cleaner air and have a<br />

greener planet<strong>”</strong>, declared Mr. Bogdan<br />

Mihail, CEO of <strong>Smithfield</strong> Romania.<br />

The <strong>Smithfield</strong> <strong>Ferme</strong> project was<br />

developed for one year and included<br />

tree planting campaigns, trainings<br />

on <strong>the</strong> environment and selective<br />

waste collection, a number of informational,<br />

educational and volunteering<br />

actions conducted under <strong>the</strong><br />

aegis of <strong>the</strong> “Earth Week<strong>”</strong>, water testing<br />

and monitoring actions.<br />

“Environment and community<br />

involvement are essential components<br />

of <strong>Smithfield</strong>’s CSR and<br />

„ David Townsend Environmental Affairs – <strong>Smithfield</strong> Foods:<br />

You have a model of community involvement<br />

which can become a model for o<strong>the</strong>r companies<br />

in <strong>the</strong> <strong>Smithfield</strong> family.“<br />

sustainable development<br />

programs and<br />

<strong>we</strong> are proud of our<br />

achievements in Romania.<br />

You have a<br />

model of community<br />

involvement which<br />

can become a model<br />

for o<strong>the</strong>r companies<br />

in <strong>the</strong> <strong>Smithfield</strong> family<strong>”</strong>, declares<br />

David Townsend, Environmental<br />

Affairs, <strong>Smithfield</strong> Foods.<br />

The awards, granted annually<br />

by <strong>the</strong> management of <strong>Smithfield</strong><br />

Foods, <strong>we</strong>re created to recognize <strong>the</strong><br />

activity of <strong>the</strong> <strong>Smithfield</strong> subsidiaries<br />

and <strong>the</strong>ir staff in <strong>the</strong> prevention of<br />

pollution and intensification of environmental<br />

protection through innovative<br />

projects. The projects <strong>we</strong>re<br />

assessed according to several criteria<br />

such as: environmental impact, social<br />

significance, originality and innovation,<br />

as <strong>we</strong>ll as project transferability<br />

to any o<strong>the</strong>r group subsidiary.<br />

<strong>Smithfield</strong> <strong>Ferme</strong>’s Green Campaign results in 2010<br />

<strong>Smithfield</strong> <strong>Ferme</strong>’s waste selective<br />

collection and recycling program,<br />

started last August, has generated<br />

a significant participation<br />

and, according also to <strong>the</strong> slogan of this internal<br />

campaign – “We collect selectively and<br />

select collectively<strong>”</strong> – <strong>we</strong> managed to make a<br />

difference and show that <strong>Smithfield</strong> <strong>Ferme</strong>’s<br />

employees are also committed and<br />

responsible citizens. As a result of<br />

<strong>the</strong> program, around 4 tons of paper<br />

and one ton of plastic materials<br />

<strong>we</strong>re recycled during <strong>the</strong> four months and a<br />

half remained from last year. The Green Campaign<br />

will be continued this year, hoping to<br />

generate as many supporters as possible.<br />

15

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