n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme
n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme
n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
n<br />
<strong>Smithfield</strong> Prod and <strong>Smithfield</strong><br />
<strong>Ferme</strong> <strong>we</strong>re awarded <strong>the</strong><br />
Excellence award in CSR for <strong>the</strong><br />
tree planting initiatives.<br />
Excellence in CSR award<br />
<strong>Smithfield</strong> Prod and <strong>Smithfield</strong> <strong>Ferme</strong><br />
won <strong>the</strong> Excellence in CSR Award for <strong>the</strong><br />
tree planting initiatives, which have become<br />
a tradition for us, starting 2008.<br />
The award was granted by PRAIS Foundation,<br />
during <strong>the</strong> official award ceremony<br />
of <strong>the</strong> 4th edition of <strong>the</strong> national<br />
planting movement “Millions of People,<br />
Millions of Trees<strong>”</strong>.<br />
Communities and traditions:<br />
“Be one of us!<strong>”</strong> program<br />
The Western part of<br />
Romania is a multicultural<br />
area of <strong>the</strong> Central<br />
Europe where community<br />
traditions and<br />
customs are kept by <strong>the</strong><br />
locals, whe<strong>the</strong>r Romanians,<br />
Hungarians, Serbians, Swabians or<br />
Bulgarians. <strong>Smithfield</strong> <strong>Ferme</strong> is excited<br />
to support this year also a wide range of<br />
customs and festivals related to <strong>the</strong> traditional<br />
rural calendar, whe<strong>the</strong>r recitals with<br />
folklore songs and dances, traditional<br />
craftsmanship fairs, sports events.<br />
All those interested in <strong>the</strong> support provided<br />
for cultural events and local traditions by our<br />
company are asked to contact us at <strong>the</strong> following<br />
email address: andrada.calancea@<br />
smithfieldferme.ro.<br />
No. 1 – March 2011<br />
<strong>Smithfield</strong> <strong>Ferme</strong> won <strong>the</strong><br />
cOMMuNiTY iNVesTMeNT<br />
Excellence Award for Environmental Protection<br />
and Community Involvement in 2010<br />
last September, <strong>the</strong> US-based<br />
parent-company, <strong>Smithfield</strong><br />
Foods, awarded our colleagues from<br />
<strong>Smithfield</strong> <strong>Ferme</strong> an Excellence<br />
Award for Environmental Protection<br />
and Community Involvement.<br />
The award, in <strong>the</strong> amount<br />
of USD 2,000, was donated<br />
to <strong>the</strong> support centre<br />
for children with special<br />
educational needs (C.E.S)<br />
„Pentru un zâmbet de copil<strong>”</strong><br />
in Masloc village, Timis<br />
County.<br />
“This award motivates<br />
us to fur<strong>the</strong>r develop<br />
<strong>the</strong>se projects and launch<br />
new ones, so as to help<br />
<strong>the</strong> young generation to<br />
brea<strong>the</strong> a cleaner air and have a<br />
greener planet<strong>”</strong>, declared Mr. Bogdan<br />
Mihail, CEO of <strong>Smithfield</strong> Romania.<br />
The <strong>Smithfield</strong> <strong>Ferme</strong> project was<br />
developed for one year and included<br />
tree planting campaigns, trainings<br />
on <strong>the</strong> environment and selective<br />
waste collection, a number of informational,<br />
educational and volunteering<br />
actions conducted under <strong>the</strong><br />
aegis of <strong>the</strong> “Earth Week<strong>”</strong>, water testing<br />
and monitoring actions.<br />
“Environment and community<br />
involvement are essential components<br />
of <strong>Smithfield</strong>’s CSR and<br />
„ David Townsend Environmental Affairs – <strong>Smithfield</strong> Foods:<br />
You have a model of community involvement<br />
which can become a model for o<strong>the</strong>r companies<br />
in <strong>the</strong> <strong>Smithfield</strong> family.“<br />
sustainable development<br />
programs and<br />
<strong>we</strong> are proud of our<br />
achievements in Romania.<br />
You have a<br />
model of community<br />
involvement which<br />
can become a model<br />
for o<strong>the</strong>r companies<br />
in <strong>the</strong> <strong>Smithfield</strong> family<strong>”</strong>, declares<br />
David Townsend, Environmental<br />
Affairs, <strong>Smithfield</strong> Foods.<br />
The awards, granted annually<br />
by <strong>the</strong> management of <strong>Smithfield</strong><br />
Foods, <strong>we</strong>re created to recognize <strong>the</strong><br />
activity of <strong>the</strong> <strong>Smithfield</strong> subsidiaries<br />
and <strong>the</strong>ir staff in <strong>the</strong> prevention of<br />
pollution and intensification of environmental<br />
protection through innovative<br />
projects. The projects <strong>we</strong>re<br />
assessed according to several criteria<br />
such as: environmental impact, social<br />
significance, originality and innovation,<br />
as <strong>we</strong>ll as project transferability<br />
to any o<strong>the</strong>r group subsidiary.<br />
<strong>Smithfield</strong> <strong>Ferme</strong>’s Green Campaign results in 2010<br />
<strong>Smithfield</strong> <strong>Ferme</strong>’s waste selective<br />
collection and recycling program,<br />
started last August, has generated<br />
a significant participation<br />
and, according also to <strong>the</strong> slogan of this internal<br />
campaign – “We collect selectively and<br />
select collectively<strong>”</strong> – <strong>we</strong> managed to make a<br />
difference and show that <strong>Smithfield</strong> <strong>Ferme</strong>’s<br />
employees are also committed and<br />
responsible citizens. As a result of<br />
<strong>the</strong> program, around 4 tons of paper<br />
and one ton of plastic materials<br />
<strong>we</strong>re recycled during <strong>the</strong> four months and a<br />
half remained from last year. The Green Campaign<br />
will be continued this year, hoping to<br />
generate as many supporters as possible.<br />
15