n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme

No. 1
March 2011
20 pages
www.smithfield.ro • www.smithfieldferme.ro • www.agroalim.ro
n Editorial: “Together, we shall stay the best!” n Record crops with
organic fertilizers n Profile: Oana Florescu, Purchasing Manager
Agroalim n Tournament of the Brave Butchers n The youngest of us

2
editorial
Editorial
W e
are the largest local pork
producer, the largest investor
in the Romanian agriculture
and we are proud of the quality
of our products, manufactured from
domestic pork, coming from pigs
grown in Romania, with Romanian
feeds. We are proud of our predecessors,
those who made Comtim brand
into a synonym of quality and taste,
and we want to reposition this traditional
brand, so much loved by the
inhabitants of the Western part of the
country – and not only – to its rightful
place: a national, strong brand valued
by everybody and a potential export
brand on the European Union’s
common market.
It is time for performance. The future
of the meat industry is heading
towards an integrated concept, towards
vertical integration, from farm
to fork, where the key advantage lies
with the consumer, due to the guarantee
of the value added product.
Smithfield’s integrated business model
will ensure a good competitive position,
while the resumption of exports
would mean new opportunities for
„ Bogdan Mihail CEO Smithfield România:
Smithfield Romania is not just
a company, but it is also a big
family and a success story.“
„Together, we shall
stay the best!“
Dear friends,
I have now the extraordinary opportunity to address all of you who
are part of the big Smithfield family in Romania – both my old colleagues
from Smithfield Ferme, and my new colleagues from Smithfield
Prod and Agroalim. This year, we are opening a new chapter of
our journey together, more powerful and more united, with the certainty
of having stood up against the storms of a very riotous local
and global business environment, and found ourselves, at the end of
these trials, victorious and confident about our further success.
development and diversification of
the product range. We find ourselves
at the dawns of a new stage: that of
development building – an absolute
and harmonious development, based
on valuable experiences gathered so
far, on our quality people, on very
performing safety and management
systems implemented over the years –
including the ISO 22 000 food safety
certification obtained towards the end
of last year.
We are and we want to be the first
in everything we do. Smithfield Romania
is not just a company, but it is
also a big family and a success story –
„ We find ourselves at the dawns of a
new stage: that of development building
– an absolute and harmonious development,
based on valuable experiences gathered so far.
whether in business, in the care for the
environment and for the communities
where we live, or in the care for our
children and their education.
“Be one of us!”, “Back to school”,
“Your World! Clean!”, “Helping Hungry
Homes”, “Earth Day”, “Water
Monitoring Day”, and many others
– are programs developed by Smithfield
in which many of you have volunteered
in order to make a change,
to make a difference. This is why, together,
I am certain that we shall stay
the best!
Bogdan Mihail
CEO Smithfield Romania

Oana Florescu,
Purchasing Manager Agroalim:
„Our role is
to identify
new business
opportunities”
My first task when I started working
for Agroalim seven years
ago, as an Import Assistant, was
to record all the company’s import operations.
I want to thank my colleague Marina
Ionel for the help, patience and detailed explanations
she gave me then. I arrived with
a solid theoretical base (I was a university
assistant within the Faculty of International
Economic Relations - ASE) but I quickly
found out that the business today means
fast reaction speed, a great deal of experience
and a lot of work.
I believe that the entire activity of the
company begins here, within the Purchasing
Department. Our role is not only
to order the merchandise, but also to identify
business opportunities. We work with
strong partners and we take pride in the
fact that we have the experience necessary
to buy “anything and from anywhere”.
We are five within the Purchasing Department
of Agroalim (Ioana, Marina,
Madalina, Mihai and Oana) and our role
is to make sure that our sales colleagues
have something to sell every day. Everybody
starts with the beginning (the records
I talked about above), as it is essential that
the products are understood in details, as
well as the types of operations conducted
with each supplier.
One essential aspect of our activity is the
quality of the products purchased. Buying
Editors:
Andrada Calancea, Iulia Moțiu, Rosana Nedeciu
Editorial team:
Cristina Bodea, Sorin Lazăr, Mircea Bîtcă, Ovidiu Țimbota
Photo:
Mugurel Prodan, Paul Crîngulescu
Editorial consultant:
PRAIS Corporate Communications
„ Oana Florescu Purchasing Manager – Agroalim:
With attention, work and perseverance,
any difficult situation can be solved”.
is easy, while the price is only the tenth part
(not always the most important one) of a
purchasing agreement. However, buying
quality products, for good prices, in due
time and which also sell well, is totally
different. This is what we try to do on a
daily basis. It is not easy, (we have a saying
that: “We haven’t seen everything yet and
many things can still happen”), but with
attention, work and perseverance, any difficult
situation can be solved.
I have talked about one of the two halves
of my life. The other half, at least as equally
important, is my family. I have two boys
(Mihnea, 7 and half years old, and Dani, 3
years old) who complete my life. There is
nothing more beautiful than to arrive at
home after a day of work and be welcomed
cheerfully and highly energetically by two
goblins who scream, “Mommy, it’s so good
to have you home!”, and then you forget
about tiredness and, after you gather the
toys spread around the entire house, you
prepare dinner for them and make some
time to be with them.
In the little spare time I still have, I like
reading (Gabriel Garcia-Marquez, Mario
Vargas Llosa – as well as works by important
economists). I was born in Brasov so
I have been skiing since I was little, managing
to create so far (with the help of my
father) two skiers – my husband and elder
son – while the youngest one follows.
Editorial Office:
Smithfield Ferme, 7-9 Cetatii Blvd.
Phone: 0256 27 88 02; Fax: 0256 490 614
andrada.calancea@smithfieldferme.ro
www.smithfieldferme.ro
“Smithfield Mosaic” is a publication by PRAIS Corporate Communications
for Smithfield Romania. The texts or images co ntained in this publication
shall not be reproduced without the approval of Smithfield Romania.
© 2010 all rights reserved
PROFile
in the second half of this year,
n we want to launch a portal of
agroalim community to work as a
communication bridge between us all.
health and Safety
Pollutant-free
working
environment
One of Smithfield’s values and
major concerns is to provide a safe
and healthy working environment
for our employees. it is therefore
critical to ensure health and safety
and to make continuous investments
in this field.
The most recent analyses on physical
(noise) and chemical pollutants
(ammonia and dust) conducted by
our colleagues from Smithfield Ferme,
in collaboration with Timis Public
Health Directorate, at the farms from
Parta and Padureni and at Padureni
Feedmill, fall within this effort. These
measurements are part of an ongoing
program for the monitoring of work
conditions and pollutants and are periodically
conducted by Smithfield’s
teams of specialists, independently
as well as in collaboration with central
and local regulators.
Following the analyses conducted
in Parta and Padureni farm, it was
established that the level of ammonia
and vegetal dust is below the
maximum allowed values. Parta and
Padureni are two of Smithfield’s old
farms modernized, which were considered
representative in terms of their
headcounts. The analyses conducted
at Padureni Feedmill recommended
the taking of additional collective
and individual protection measures
regarding phonic pollutants (noise),
measures which were implemented
immediately, thus ensuring the health
and safety of Smithfield employees.
As Smithfield’s management is
permanently concerned with ensuring
an optimum and non-polluting
working environment, we would like
to invite you to send your suggestions
and observations regarding
health and safety at the following
e-mail address: Neboisa.Giurici@
smithfieldferme.ro
No. 1 – March 2011 3

At the end of his visit, Ambassador
Gitenstein joined
Smithfield’s team of volunteers
in their planting campaign of
50 trees on the land in front of Vinga
Feedmill, part of Smithfield’s social
responsibility and environmental
protection program. Within this
campaign, since the beginning of this
program, over 15,000 trees have been
planted in various locations from Timis
and Arad County.
“I am very proud and impressed
to see what Smithfield Ferme has
achieved at Vinga. It is an impressive
example of US expertise and technology,
implemented by a local team
to the benefit of the company, of the
community and of the Romanian
farmers. Investments like that made
by Smithfield are key to increasing
value added in the Romanian agriculture”,
said Ambassador Gitenstein.
4
NeWS
n
Vinga Feedmill is unique in Romania,
in terms of equipment and technical
performances, among the most modern
ones in Europe and across the world.
At the end of November
last year, the US Ambas-
sador to Romania, HE Mr.
Mark Gitenstein visited
Vinga Feedmill, situated in
Arad County, a 40-million-
dollar Greenfield invest-
ment of Smithfield Ferme.
US ambassador
visiting
Vinga Feedmill
“Smithfield Romania is not only
one of the biggest foreign investments
in our country, it is also a
successful example of the cooperation
between Romanian and US
professionals in the agricultural,
animal husbandry and food field,
a cooperation which developed a
business in compliance with the
highest international standards,
in the field of food safety and environment,
as well as in the business
environment”, declared Bogdan Mihail,
CEO of Smithfield Romania.
“Smithfield has become part of
the communities where we operate,
valorizing and supporting the culture,
traditions and hopes of the inhabitants
of the Western part of the
country. We will further invest in the
prosperity and economic security of
this region, through our support programs
for the local farmers, as well
„ Mark Gitenstein US Ambassador:
Investments such as that made by
Smithfield are key to increasing
value added in the Romanian agriculture.”
Mark Gitenstein (left), Bogdan Mihail (right)
as our social responsibility and cultural
development programs”, Mihail
concluded.
Vinga Feedmill is unique in Romania,
in terms of equipment and technical
performances, among the most
modern ones in Europe and across
the world, the technology used for
this project being also a first for Europe
– in terms of how the construction
was made.
The construction of Vinga Feedmill
began in December 2006, and
was inaugurated 18 months later,
being one of the biggest Greenfield
investments in Romania. The construction
at Vinga covers 20 ha of
land, 350,000 hours of work being
necessary to complete the project.
Vinga Feedmill has a weekly production
capacity of 8,000 tons of pig
feeds, based on own recipes.

n
Smithfield Ferme has successfully
implemented the Food Safety
Management System and obtained
the iSO 22000:2005 certificate.
at the end of 2010…
„ Smithfield Prod obtained the ISO
14001:2004 certificate in 2009 –
followed in 2010 by a supervisory audit
conducted with positive results”.
Smithfield Ferme obtained
the Food Safety Management System
Certification
n Article by Mircea Bitca – project coordinator for the implementation of ISO 9001, 14001, 18001 and 22000
at the end of last year, Smithfield
Ferme successfully implemented
the Food Safety Management System
and obtained the iSO 22000:2005 Certificate,
following the audit and certification
by TUV austria Romania.
By implementing the requirements
of iSO 22000 standard we can say that,
in terms of food safety, we meet all the
requirements to provide safe products
for the consumer’s health, up to the last
stage of swine production.
The implementation of iSO 22000:2005
standard provides the company with
an organizational framework in order
to identify, assess and control any potential
food safety hazard by specific
operation and control procedures.
With a view to continuously improving
the production processes, once the
implementation and certification of the
Food Safety Management System was
achieved according to iSO 22000, a detailed
analysis of the production process
was also conducted in every farm and
feedmills by the Food Safety Team. Following
this analysis, a number of checks
and monitoring actions were introduced
throughout and at the end of the production
process, and forms were developed
to register the results of these checks.
The implementation and certification
of this Food Safety system, as well as the
other ones already implemented and
certified, in terms of Quality, Environment,
Occupational Health and Safety,
does not mean that our effort to maintain
and improve them will stop here. A
program of internal audits and checks of
the working points will be developed in
the following period to collect as much
information as possible in order to raise
awareness of the employees and create
a professional, organized and performing
working environment.
One of the benefits of the audits and
checks is that they support the employees,
as information is collected about
the actual functioning of the processes
on site. This is why the involvement of
all the employees is required and desirable,
as it can only lead to improving the
performances of the company and, implicitly,
of each and every one of us.
SMITHFIELD PROD: Environmental audit – ISO 14001:2004 also in 2010
Smithfield Prod obtained the ISO
14001:2004 certificate in 2009 – followed
in 2010 by a supervisory audit
conducted with positive results. Our
goal for 2011 is to conduct our activity
so as to maintain the certification
obtained in 2009 and be 100% compliant
100% of the time. The implementation
and certification of an environmental
management system is a
No. 1 – March 2011
proof of the company’s commitment
to complying with the legal environmental
requirements.
Smithfield Ferme
& Smithfield Prod:
First in the
Top Companies
operating
in Timis County
NeWS
At the end of last year, in the month
of October, Smithfield Ferme and
Smithfield Prod were awarded two
important honors from Timis Chamber
of Commerce and Agriculture: 1st
prize for remarkable economic results
in the field of Agriculture and animal
husbandry, and respectively in the
field of Meat Processing Industry, in
the “Large Enterprises” category.
l These awards acknowledge the results
of the two companies within our group in
2009 and represent the most important
honors that Timis Chamber of Commerce
and Agriculture awards every year.
l Top Companies is a ranking of the economic
operators which reported exceptional
economic results, while also honoring
all their duties to the local budget
and to the State, being a barometer of a
county’s economic “health”.
FArm oF the month
Birda & ParTa
FarMS
For Best SOW and WTF
Performances
5

6
NeWS
S mithfield
n
“CaRE” project aims at ensuring
occupational health and
safety to the benefit of more than
390 employees within Smithfield
Prod’s production department.
Prod launched the project
Sfaturi pentru asigurarea securității
named “Competency, și sănătății în Adaptability, muncă: Responsibility,
Efficiency through Occupational
Health and Safety” (CaRE), co-financed
Ca angajat al companiei Smithfield Prod avem dreptul
și obligația de a ne proteja sănătatea și securitatea la
by the European Social Fund under the
locul de muncă, atât a noastră cât și a celorlalți colegi!
Sectoral Operational Program human Resources
Development Pentru 2007-2013 aceasta este necesar: – “Invest
• Să ne prezentăm la analizele medicale periodice,
in people”, priority axis 3 “Increase of work-
la data programată.
• Să respectăm recomandările medicului.
ers’ and enterprises’ • Să ne adaptability”, protejam sănătatea la locul de muncă. major
• Să purtăm corect echipamentul individual de
area of intervention protecție 3.2. acordat. “Training and sup-
• Să respectăm regulile de igienă individuală,
port for enterprises să and avem un comportament employees adecvat care for să nu the
pună în pericol securitatea și sănătatea noastră și
promotion of adaptability”.
a celor din jurul nostru.
The project aims at ensuring occupational
health and safety to Ai the întrebări benefit legate of de sănătatea more than și
securitatea ta la locul de muncă?
390 employees within Smithfield Prod’s production
department Vino and la Cabinetul targets de Securitate the și Sănătate imple- în Muncă
din incinta abatorului Smithfield Prod!
mentation of a sustainable organizational
Te așteptăm cu răspunsuri, informații și echipamente
de protecție specifice activității tale pentru a te simți
culture for the employees’ health and safety, by means of a
oricând în siguranță.
Găsim împreună soluții pentru sănătatea și securitatea
complex training and information program to prevent occu-
noastră!
pational risks.
The project named “Competency, Adaptability, Responsibility,
Efficiency through Occupational Health and Safety” is implemented
in a share of 98% with non-reimbursable financial assistance
under SOPHRD 2007-2013.
The “Production Exchange Week”
Program took place in the period 19-
26 October 2010, with the participation
of 50 colleagues from the Financial,
IT, Human Resources, Purchasing,
Legal, Public Relations, Sales, Security,
Environment departments who have
actually worked for 8 hours, shoulder
to shoulder, with our more experi-
„ Colleagues from the Financial, IT, Human
Resources, Purchasing, Legal, Public
Relations, Sales, Security, Environment departments
have worked for 8 hours in the butchering section of
Smithfield Prod slaughterhouse”.
Smithfield Prod implemented “CARE” project,
a complex occupational health and safety program
De ce trebuie să mă prezint
la analizele medicale periodice?
Pentru că noi toți, angajații din industria alimentară,
suntem răspunzători de siguranța alimentelor care ies
din mâinile noastre, pentru familiile noastre și pentru
toți ceilalți consumatori finali!
Verificându-ne periodic starea de sănătate, vom
putea identifica sau preveni orice tip de boală și
vom putea lua măsuri în timp util pentru a putea
duce o viață sănătoasă alături de cei dragi.
PRODUCTION EXCHANGE WEEK
enced colleagues within the butchering
section of Smithfield Prod slaughterhouse,
in the following jobs: bacon
cutting, selection of pork rind, brisket
cutting, collection of raw material,
separation of brisket bones, evacuation
of brisket, packaging. Benefiting
from prior specialized trainings related
to each job, as well as occupational
health and safety, hygiene and emergency
situations, the 50 colleagues
made up 6 teams, choosing a representative
name and a guiding slogan.
THE TEaMS wERE aS FOLLOwS:
n Cheerful Butchers (“Headfirst”) –
they managed to keep their cheerfulness
and head on throughout the entire day.
n Knife Spartans (“We cut everything”)
Smithfield Prod project aims at permanently
Când ar trebui să mergi la medic?
identifying and monitoring the occupational
Chiar dacă te simți sănătos şi nu te doare nimic.
Când risks apar of o serie the de modificări employees, în starea de sănătate mitigating risk and injur-
legate de locul de muncă.
ing factors, improving the employees’ aware-
De două ori pe an beneficiezi gratuit de un consult
medical ness oferit and de serviciul training de medicina muncii. level in the field of occupa-
Ferește-te tional health de: and safety and increasing their
adaptability to the EU requirements.
• Bolile respiratorii cronice
The project activities in the field of occupa-
• Hipotermii și degerături
• tional Pneumopatii health and safety and its operational struc-
• tures Slăbirea auzului will continue even after its completion by
Protejându-te the establishment și purtând Echipamentul Individual of an de internal medical unit,
Protecție pe care îl primești gratuit!
Spală-te aimed pe mâini at further ori de câte ori developing este nevoie! the company’s ongoing
occupational health and safety activities.
Smithfield Prod is the largest slaughterhouse
in Romania with a production capacity of 600
capita per hour, being situated on the location
of former Comtim, in Timis County. Smithfield
Prod’s values are food safety, environmental responsibility, understanding
of the local specificity and support for the local
community where it operates, continuous development of the
technologies and creation of a pleasant working environment
for the employees. Smithfield Prod is a company certified in
accordance with ISO 14001:2004 Environmental Management
System and ISO 22000:2005 Food Safety Management System.
– were promoted as “Gladiators” and cut
everything, according to the technological
sheets. n The apprentices (“We came
as apprentices and leave as masters”) –
they were trained on the line and will probably
never feel as apprentices for the rest
of their life, with us. n inglorious Bastards
(“Touch and cut”) – they succeeded
even without the help of Brad Pitt to punish
the stubborn pork rind pieces. n The
Workers (“Cut well”) – they took on the
proletarian roles and the slogan in power.
n The 5-Star Team (“The best will win,
meaning us”) – accustomed with comfort
and self-esteem – proved to be quite good.
Following this experience, we managed
to better understand and see on-site
what the challenges and satisfactions
of working in a slaughterhouse are.

No. 1 – March 2011
Product tasting
This month, Smithfield Prod launched
some new recipes: 11 assortments of
sausages and 7 assortments of highly
seasoned forcemeat balls.
„ With this 3.5 milion USD Smithfield
Prod investment, the pork achieves the
optimum parameters so as to be safely kept and
subsequently consumed.“
Smithfield Prod
invested 3.5 mil. USD
in technological upgrade
Smithfield Prod has completed the
technological upgrade works in
the rapid refrigeration area of pork
carcasses resulted from the slaughtering
process. The investment
amounted to USD 3.5 million, the
new refrigeration area covering 755
m2. For almost 4 months, 7 contracting
companies have been involved
in this project.
Rapid refrigeration is a refrigeration
method for foods, pork in
this case, at a low temperature, safe
in terms of preventing bacterial proliferation.
With this investment, by transiting
the carcasses in tunnels with temperatures
between -18 and –24 °C, for 90
minutes, the pork achieves the optimum
parameters so as to be safely
kept and subsequently consumed.
Rapid cooling of pork carcasses
can also be useful to processors as an
additional method to control the microbial
proliferation and, implicitly,
the increase of food safety as regards
basic pork products.
Smithfield Prod is the largest slaughterhouse
in Romania, with a processing
capacity of 600 heads per hour, being
located on the former COMTIM
premises. Smithfield Prod values are
n
FEBRUARy RECIPE:
COMTIM chop in the oven
• 2 pieces of COMTIM pork
chop
• 300g bacon
• 150g cheese
• 2 tomatoes,
• 1l milk
• salt, pepper, butter
NeWS
This month, Smithfield Prod launched
some new recipes: 11 assortments
of sausages and 7 assortments of highly
seasoned forcemeat balls.
The current investment adds up to more than
USD 67 million, amounts allocated by Smithfield Prod
over the last 5 years only for the modernizing
of the production capacities of former COMTiM.
food safety, responsibility towards the
environment, understanding of the local
specificity and support for the local
communities where it operates, continuous
development of the technologies
used and creation of a pleasant
working environment for the employees.
Smithfield Prod is ISO 14001:2004
Environmental Management system
and ISO 22000: 2005 Food Safety Management
system certified.
The chops are kept in milk for one hour for tenderness,
dried, cut, coated with butter on the inside,
then salt and pepper are added according
to taste. Sliced bacon is put on the inside, as well
as sliced cheese, a slice of tomato and a slice of
bell pepper. Salt and pepper is added according
to taste. Cook in the oven for 45-50 min. Serve
warm with rice and vegetables and mushrooms.
Contest of recipes A winner will be chosen every month, and the
We are launching a contest
of recipes for those of you
winning recipe will be posted on the Intranet
and in the next issue of the newsletter.
who want to share
the pleasure of cooking
fresh pork.
PLEaSE SEND YOUR RECIPES aT:
retete@smithfieldferme.ro
7

8
PROFile
n
Thus, we begin 2011 with the determination
to take the company on profit and
position agroalim as leader among the successful
distribution companies in Romania.
interview with liviu Florea,
Industrial Sales Coordinator –
SE Region
„Every day is
different and
does not imply
a certain cliché”
What does your activity as “Industrial
Sales Coordinator – SE Region” within
SFD Prod imply?
Our sales department has a strong and
united team, under the careful supervision
of Mr. Emilio Becker, within which we
complete each other so as to successfully
cope with the unpredicted situations
arising in the difficult process of selling.
My activity as Industrial Sales Coordinator
implies the following: establishing
the marketing strategies, developing and
maintaining the relationships with the
customers; attracting new customers;
collecting market information about the
products and the activity of the competi-
We know that the difference between
a company and a successful
company is given by the quality of
services. This is why we
decided to segregate the
operational and sales activities
as of 2011, so as to
enable a better focus on each of them.
The sales force, which was activating
on several distribution channels, is now
100% dedicated to each channel. Most
of the Branch Managers have decided to
return to their “first love” and become
fully devoted to it, from the new position
of Area Sales Manager which means
a relief of administrative and logistics
responsibilities, but a wider coverage
area and effort focusing on the favorite
distribution channel. Meanwhile, in the
new Business Unit Manager position,
„ Liviu Florea Industrial Sales Coordinator – SFD Prod:
I am a normal person, spending
almost all my time with my family
and particularly my little boy”.
tion; conducting market survey studies;
periodically analyzing the sales performances
against what was planned.
What was your biggest professional
achievement/challenge?
I can say there were many challenges,
but the biggest of all was exceeding the
limit of 1,200 tons sold per month, which
I thought it was unachievable a long
time ago.
How is a day of work for you?
Every day is different, but begins with
a briefing regarding the production plan
for the respective day, so as to be able to
know whether the production is covered
AGROALIM – A DYNAMIC TEAM
the former Regional Managers are given
nationwide coverage responsibilities on
certain categories of essential products
for company profitability.
Promotions to the Branch
Manager positions occurred
also in most branches.
For our colleagues with increased
authority but who did not previously benefit
from training, we will organize two
training programs in February: an internal
one, provided by the Logistics, Financial,
Quality and HR departments, and an
external one, on “Management Skills”, in
collaboration with Dale Carnegie.
Thus, we begin 2011 with the determination
to take the company on profit
and position Agroalim as leader among
the successful distribution companies in
Romania.
by orders and, if it is not, what products
we should focus on so as to sell them and
not refrigerate them, which would mean
losses for the company.
A usual sales day begins at 8 in the
morning, by visiting certain customers
– without whom an increase in the volume
of merchandise sold cannot happen
within the sales process.
Unpredicted problems arise every day
in the sale of fresh pork and they put a
strain on you and keep you in the boil –
problems like refusal of merchandise on
quality-related grounds, reduced validity
dates, merchandise in excess of ordered
quantities [this results from our desire
to sell more]; merchandise which does
not arrive in time to the customer for
transportation reasons, sometimes even
losses in the order made by the customers;
weighting differences; all these must
be solved and require time and tens of
phone calls a day.
How is Liviu Florea when he is not
working?
I am a normal person, spending almost
all my time with my family and particularly
my little boy.
Intranet Agroalim
In the second half of this year, we want
to launch a portal of Agroalim community
to work as a communication
bridge between us all, regardless of
our location across the country. As this
is a process concerning us all, we need
your pragmatism and creativity to create
its contents. How can we make you
visit first the Agroalim website, and
only then, if you remember, Facebook?
What information about your job and
company would you like it to include? If
we were to create a “spare time” section,
what would you be interested in finding
out? Would you participate in an online
chess or backgammon championship?
Would a forum help? And so on…
We are looking forward to your suggestions
at rosana.nedelciu@agroalim.
ro. Don’t forget! It’s ok to go with “out
of the box” ideas – innovation is one of
Agroalim’s values!

interview with
Claudiu ivan, Veterinarian
at BACOVA Farm:
„Investment
in continuous
development
always brings
major benefits“
How is a day of your life, as a veterinarian
at BACOVA?
I have worked for the company for
more than two years and as a farm veterinarian
since December 2nd, 2008. Every
day begins with setting the activities
for the respective day on the two farm
sectors (nursery and gestation). Later,
throughout the day, depending on the
situations and problems, I try to find a
solution in the shortest time possible
and with the best results.
You are the veterinarian of one of the
biggest Smithfield-owned farms. What
does that mean to you?
The possibility to work in one of the
biggest Smithfield-owned farms brings
me first of all the satisfaction of practicing
in the field chosen, while also enabling
a professional development.
How easy/difficult is it to be a veterinarian?
Practicing this profession is not always
easy, but it cannot be difficult either, if
you are passionate about your work.
The most frequent problems we face at
the farm are the taking of the most efficient
decisions from a qualitative and
economic point of view regarding the
treatments to be followed.
What measures should be taken so
that the sector of activity would develop?
I think that investing in the continuous
development of the farm staff will
No. 1 – March 2011
„ Claudiu Ivan Veterinarian – Bacova farm:
Practicing this profession is not always
easy, but it cannot be difficult either, if you
are passionate about your work”.
always bring a major benefit to this sector
of activity and not only.
What was the most memorable moment
you lived in relation to your profession/farm
activity?
Throughout my two years of activity, I
had many memorable moments, one of
them being my recent appointment as
a veterinarian for a second farm, which
for me is a recognition of my work within
the company.
What about the biggest challenge/
achievement?
After graduating, getting a job in a
farm with intensive animal growing system,
of which I did not know much, was
a great challenge for me and is currently
my biggest professional achievement.
NaME: Ivan SURNaME: Claudiu-Marian
aGE: 27
BaSiC PROFESSiON: Veterinarian
MaRiTal STaTUS: Single
EDUCaTiON:
• 2001-2007: University of Agricultural
Sciences and Veterinarian Medicine
of Banat, Timisoara, with Veterinarian
Medicine as specialization;
• 1997-2001: “DR. IOAN SENCHEA”
School Group, Fagaras with Veterinarian
Operator as specialization
hOBBY: Columbophilia, cars, travels
n
PROFile
as of 2011, agroalim decided to
segregate its operational and
sales activities, thus enabling a better
focus on each of them.
How do you manage to create an optimum
working environment for each
and every employee?
I work with 3 employees, of which only
one has specialized educational background,
while the other two have to
learn the sanitary-veterinary maneuvers
and techniques within the farm; and I
have to admit that they are handling this
quite well. In order to create an optimum
working environment, I always set clear
tasks and provide them with technical
support in achieving these tasks.
What kind of relationship do you have
with the employees?
My relationship with all the employees
is a professional one, but for any personal
problem they face and which is reflected
in their activity I am open to a discussion
and I always try to support them.
What are the benefits of a BACOVA
Farm employee?
Every employee within the farm has
the opportunity to improve their knowledge
and practices in their field of activity,
to work in a young and ambitious
team with relationships based on efficient
communication.
What are your hobbies?
I enjoy travelling a lot and I grow pigeons
in my spare time.
What are your plans for the future?
In the future, I want to evolve in my
professional career as much as possible.
9

editorial
„ For me, performance starts with a lot
of work, along with perseverance and
openness to everything new.
Goran Panici Manager, Production Department of
Smithfield Ferme:
„Performance
is not only a
word in the
dictionary“
Performance: a word we often
hear lately, in all speeches. What
I think was forgotten is that it
depends on us, on our work, perseverance
and trust for the performance
to be more than a word: to become a
reality.
I started in 2006 as a veterinarian in
Pădureni farm. After acquiring direct
experience in working with animals,
I worked as an epidemiological doctor
for two years at Ciacova farm and
area epidemiological doctor as of the
end of 2007, taking care of 15 farms,
of which 2 are sow farms.
After 5 years of experience within
SFD Ferme, when I attended many
10
n Food Service
National Sales Manager: Claudiu Ilieş
Area Sales Manager: Cosmin Andronescu
(South), Radu Dumitriu (South
West, promoted from the position of
Agent Master), Iulian Istrate (North East)
and Ovidiu Crişan (Central North).
n Retail
National Sales Manager: Bogdan Ivanov
Area Sales Manager: Florin Burciu (South
East), Radu Bonteanu (south West), Ciprian
Petrescu (North East, promoted from
the position of Sales Supervisor) and
Petru Mureşan (Central North).
n IKa
National Sales Manager: George Dobrescu
Key Account Executive: Flori Andries and
Emil Bunescu.
One of Smithfield’s values
n and major concerns is to provide
a safe and healthy working
environment for our employees.
specialization trainings and tried to
always keep up to date with the latest
research in the field, I am in charge of
the production department of Smithfield
farms as of November 2010.
For me, performance starts with a
lot of work, along with perseverance
and openness to everything new.
Smithfield is the ideal place where
professional development and career
performance combine with job performance.
If you are ambitious, you want to
continuously learn and you are not
afraid of getting involved body and
soul in everything that you do, everything
is possible – and this is not only
STRuCTuRE OF AGROALIM TEAM
n Comtim
National Sales Manager: Florin Raba
Area Sales Manager: Gelu Minea (South), Alin
Danciu (West), Vasile Pelin-Costachi (East).
n Business Unit Management
Pastry, dairies and potatoes: Sorin Turian
Poultry (chicken, turkey) and beef:
Moni Vieru
Frozen vegetables and fruit and vegetable
cans (additionally to the position
of Marketing Manager): Ana Popa
Fish and fish specialties (additionally
to the position of Purchasing Manager):
Oana Florescu
n Branch Management
Baia Mare: Adriana Chis, promoted from
the position of Administrative Supervisor;
Bacau: Gabriela Nebunelea, promoted from
a slogan! In addition, the different
internal training programs to foster
the professional development of the
specialized staff within Smithfield
Ferme are a real help and motivation
for continuous performance.
In my professional activity, performance
is often synonymous to
ensuring the «bio-security» of our
farms. It is a permanent concern for
keeping the animals’ health, by continuing
to strictly comply with the
bio-security plan, for healthy animals,
with performing genetics. The
internal bio-security plan is in line
with all the current Romanian and
European Union regulations in the
field of animal health, and is the key
to maintaining the animals’ health.
As for the medium-term objectives
of the production department – we
want to improve our production index,
as well as the EFFICIENCY and
profitability indexes. In a word: we
want to be increasingly more performing!
Goran PaNiCi
Manager, Production Department of
Smithfield Ferme
the position of Administrative Supervisor;
Cluj: Ovidiu Pintea, promoted from the
position of Administrative and Logistics
Supervisor;
Iasi: Mihai Burghelea, promoted from the
position of Sales Supervisor.
In addition to the responsibilities held in
Brăila and Piteşti branches, Adrian Vîlcu
took over also the management of Constanţa
branch.
Buftea will be coordinated by the team
made of Ştefan Barzaianu (warehouse),
Ciprian Grosu (transport) and Laconia Itu
(administrative).
Timisoara will be coordinated by the
team made of: Emil Isac (warehouse) and
Mariana Târziu (administrative).
Braşov remains a commercial office.

The civic and ecological educational
n program “Your World? Clean!”
started within Smithfield companies in
the school year 2009-2010.
Competition of compositions and items made of recycled materials
Your world? CLEaN!
The civic and ecological educational program Your World? Clean! started within
Smithfield companies in the school year 2009-2010. The children of agroalim
and Smithfield Prod employees could find out from the information materials
about the environment and the impact that the human activity has on it, about
selective waste collection and about what each and every one of us can do
individually and together to take care of the environment
at Agroalim, Your World? Clean!
is also the first social responsibility
program for the children of
the employees, being very well received
by all those involved, whether kids or
adults. The program is simple, interesting,
playful and also consistent with
Smithfield’s commitment to environmental
protection, being adjusted so as
to be implemented in every Agroalim
branch. All the employees’ children aged
between 7 and 13 years received a folder
and an educational brochure on environmental
protection to read together
with their parents. Then they were given
a challenge: an invitation to the competition:
the children could write a composition
about the environment/environmental
protection and/or make decorative
items out of recycled materials as inventive
as possible and… they won!
The items selected could then be admired
in Agroalim headquarters, as
well as in the headquarters of Smithfield
On “Meat Industry Day”, at mid August
last year, Smithfield Prod organized
two events to the benefit of the nonadministrative
employees: a butchering
contest and a barbecue party
– own production.
No. 1 – March 2011
Group companies, where similar competitions
and exhibitions with the children’s
creations were organized.
The program of information and development
of responsible civic behaviors
will also be continued this year, under
the aegis of the national initiative Your
World? Clean! initiated by PRAIS Foundation,
with the support of the Ministry
of Environment and of the School Inspectorate
of the Municipality of Bucharest.
This is why we are also launching an
invitation to participate in the new edition
of the competition on items made
of recycled materials Your World? Clean!
2011 with the works developed by our
little artists – children of the employees
of Smithfield Group. We are looking
forward to receiving their creations at
the headquarters of Smithfield Ferme,
Smithfield Prod and Agroalim.
FOR aDDITIONaL INFORMaTION:
cristina.bodea@smithfield.ro
n The competition named “Tournament
of the Brave Butchers” aimed at
awarding the best butcher employed
with Smithfield Prod. The level of involvement
in the competition was
maximum, just like the emotions of
the participating colleagues. Following
a harsh jury decision, the 1st prize,
consisting of a laptop, was awarded
to Mr. Sandulescu Adrian, 2nd prize to
Mr. Opris Nicolae, who received an au-
n
eMPlOYee iNVOlVeMeNT
The competition called
“Tournament of the Brave Butchers”
aimed at awarding the best butcher
employed with Smithfield Prod.
Congratulations
to our winners:
Agroalim:
Mihăilescu Alex Andrei, 11 yo; Dan Ioana
Antonia, 7 yo; Andronescu Mihnea, 7 yo;
Gavrilă Alex Ionuţ, 13 yo; Gavrilă Antonia, 7
yo; Mureşan Darius, 15 yo; Mureşan Daria,
11 yo; Florescu Mihnea, 7 yo; Al Ali Leila,
12 yo; Stancu Diana Maria, 13 yo; Diaconu
Vlad, 12 yo; Popovici Andreea, 9 yo
Smithfield Prod:
Costea Adina Nicoleta, 11 yo; Ihring Ema, 8
yo; Gyurkovits Alexandru, 14 yo; Costolas
Darius, 12 yo; Oana Michi, 9 yo; Andriescu
Catalin, 8 yo; Chierean Nicoleta, 9 yo;
Besleaga/Calin Iasmina, 10 yo; Ciherean
Giyona, 5 yo; Stoiadinov Emanuel, 15 yo;
Dogariu Elena, 13 yo; Ielchici Miroslav, 10
yo; Chifan Raluca, 9 yo; Dogariu Cristian,
12 yo; Besleaga/Calin Flavia, 9 yo; Marcon
Florina, 10 yo; Costolas David, 11 yo;
Nicoara Cosmin, 10 yo; Velciov Bianca
Monica, 11 yo; Ianc Alexandru, 13 yo;
Costea Cosmin Petru, 12 yo
TOURNAMENT OF THE BRAVE BUTCHERS
dio system and 3rd prize consisting of
a mobile telephone to Mr. Lica Flavius.
We congratulate and thank all the
participants who proved that we can
count on a true team of professionals.
n The party was held inside the new
canteen and started with its inauguration.
We have every reason to believe
that it was a successful one, but we
also have some proofs in images.
11

eMPlOYee iNVOlVeMeNT
12
„ We want to encourage you to
further send your creations,
as Smithfield Romania Piggy Mascot
is not over yet!”
Mascot competition
Smithfield România
Piggy Mascot
Over the last months of last year,
Smithfield Romania employees
were invited to participate in a mascot
competition aiming at finding
the most representative emblem for
the company.
The participation was remarkable
and we want to thank those who sent
their works and proposals. We also
want to encourage you to further send
your “creations”, as Smithfield ROMa-
Nia Piggy Mascot is not over yet!
FOR aDDITIONaL INFORMaTION:
andrada.calancea@smithfieldferme.ro
Competition for the children of Smithfield employees
The nicest piggy drawings!
We also continue the series of
competitions and artistic activities
for children with a new drawing
competition, launched within
Smithfield Group and intended for
our little artists at home: The nicest
piggy drawings competition!
In order to participate in this contest,
it is enough for your kids to want to
draw the cutest/funniest piglets – the
drawings/paintings may be sent to the
headquarters of each group company
(Communication /or HR department),
and the winners will be selected by a
jury from Smithfield Ferme and published
in our next newsletter, together
with the kids’ works.
The grand prize of the competition
consists of a complete painting set for
one winner. The remaining drawings
selected will be exhibited at Smith-
It is our pleasure
to publish some of
our colleagues’ achievements
which cheered us up,
while also making
the choice of the winner
a not so easy task.
field Ferme headquarters, as well as at
the headquarters of the Group companies.
We are looking forward to receiving
the “artworks” of the little drawers and
painters within Smithfield family.
in order to participate in this
n contest, it is enough for your
kids to want to draw the cutest/funniest
piglets...
FOR aDDITIONaL INFORMaTION:
andrada.calancea@smithfieldferme.ro

„ Smithfield Prod fresh
meat is a highest quality
standard product.
Comtim outlet store,
Timișoara
Our Comtim outlet store features
daily a complete range of fresh
pork meat, observing the highest
quality and food safety standards.
Weekly, we propose our clients
new tempting offers, which are
firstly communicated to our sales
personnel.
We permanently develop our
product mix, trying new packaging
solution in order to promptly
respond to our clients most exigent
expectation and needs.
4 Polonă Street
TimiȘoara
Why choosing Comtim meat products?
Smithfield Prod meat is a very high quality
standard product.
n Smithfield Prod has been certified
iSO 22 000/2005 for cutting, carving
and selling pork meat.
n TUV austria Certificate confirms
our slaughterhouse is observing one
of the best, more prestigious food
safety standards: the ISO 22000-2005.
n This certification has been obtained
following all TUV Austria Cert.
audit and certification procedures,
and is submitted to periodical supervising
audits.
No. 1 – March 2011
n In order to get this certification,
one should prove the HACCP requirements
implementation , as well as
the ability to manage the whole process
within the organization aiming
to produce safe food products.
n
NeWS
Meat produced during morning
in the slaughterhouse is packed
and deliver in the shortest time lap
to the COMTiM store.
Work HoUrS:
Monday 8.00 - 18.00h
Tuesday/Friday 8.00 - 20.00h
Saturday 8.00 - 14.00h
Did you know...?
l Smithfield Prod is one of the largest
slaughterhouses in Europe, a
market leader in pork slaughtering,
not only due to its volumes produced
and deliver to local market, but also
due to its food safety and quality
standards.
l Smithfield is one of the few Romanian
producers delivering to the local
market 100% „made in Romania“
pork meat.
l In average, Comtim outlet receives
fresh meat supplies twice a day.
l Meat produced during morning
in the slaughterhouse is packed and
deliver in the shortest time lap to the
COMTIM store.
13

PROjecTs
Smithfield Ferme:
Our colleagues from
Smithfield Ferme
participated last
October, in the commune
of Jimbolia, in
the public harvesting
of a reference lot
of 10 hectares cultivated
with Pioneer
hybrid corn and
organically fertilized
by Smithfield Ferme.
RECORD CROPS with
ORGaNiC FERTilizERS
14
„ The benefits of organic fertilizers
are once again reconfirmed,
through the significant results obtained.“
Ovidiu Timbota Agricultural Director –
Smithfield Ferme:
n every year Smithfield Ferme
fertilizes several thousands of
hectares with organic fertilizer,
applied with the safest and most
modern technologies of injection
and scarification, according
to plans and analyses which determine
the optimum quantity of
fertilizer required for the crop, for
each and every parcel of land.
n These plans and analyses are
authorized and issued by the
Office for Pedological and Agrochemical
Studies, a technical
specialized body within the Ministry
of Agriculture and Rural
Development.
T
his is the third consecutive year
when Smithfield Ferme organizes
this experiment, which
proves our constant concern for the
promotion of modern agriculture.
The benefits of organic fertilizers
are once again reconfirmed, through
the significant results obtained from
harvesting the lots organically fertilized
by our specialists – 12 tons per
hectare, values which exceed the results
from the lots cultivated without
fertilization or chemically fertilized”,
declares Ovidiu Timbota, agricultural
director of Smithfield Ferme.
Following the harvesting of the lots
cultivated with Pioneer hybrid corn
and organically fertilized, record
crops in excess of 12 tons/hectare
were obtained.
The event is part of Smithfield Ferme’s
program to promote modern
n
The event is part of Smithfield
Ferme’s program to promote
modern agriculture, achieved by
means of organic fertilizers.
agriculture, achieved by means of
organic fertilizers, developed in partnership
with Pioneer Company and
under the supervision of the Office
for Pedological and Agrochemical
Studies from Timis.
The event was attended by Regional
Manager Miki Babuscov, on
behalf of Pioneer Company, the land
owner, Mr. Eugen Baziliuc, representatives
of the National Environmental
Guard and the National Environmental
Agency, local authorities
and farmers.
“We are honored by the partnership
with Smithfield Ferme with
which, year by year, we prove the
combined efficiency of our products
and their constant support for
the Romanian farmer”, declared
Miki Babuscov, Regional Manager
of Pioneer.

n
Smithfield Prod and Smithfield
Ferme were awarded the
Excellence award in CSR for the
tree planting initiatives.
Excellence in CSR award
Smithfield Prod and Smithfield Ferme
won the Excellence in CSR Award for the
tree planting initiatives, which have become
a tradition for us, starting 2008.
The award was granted by PRAIS Foundation,
during the official award ceremony
of the 4th edition of the national
planting movement “Millions of People,
Millions of Trees”.
Communities and traditions:
“Be one of us!” program
The Western part of
Romania is a multicultural
area of the Central
Europe where community
traditions and
customs are kept by the
locals, whether Romanians,
Hungarians, Serbians, Swabians or
Bulgarians. Smithfield Ferme is excited
to support this year also a wide range of
customs and festivals related to the traditional
rural calendar, whether recitals with
folklore songs and dances, traditional
craftsmanship fairs, sports events.
All those interested in the support provided
for cultural events and local traditions by our
company are asked to contact us at the following
email address: andrada.calancea@
smithfieldferme.ro.
No. 1 – March 2011
Smithfield Ferme won the
cOMMuNiTY iNVesTMeNT
Excellence Award for Environmental Protection
and Community Involvement in 2010
last September, the US-based
parent-company, Smithfield
Foods, awarded our colleagues from
Smithfield Ferme an Excellence
Award for Environmental Protection
and Community Involvement.
The award, in the amount
of USD 2,000, was donated
to the support centre
for children with special
educational needs (C.E.S)
„Pentru un zâmbet de copil”
in Masloc village, Timis
County.
“This award motivates
us to further develop
these projects and launch
new ones, so as to help
the young generation to
breathe a cleaner air and have a
greener planet”, declared Mr. Bogdan
Mihail, CEO of Smithfield Romania.
The Smithfield Ferme project was
developed for one year and included
tree planting campaigns, trainings
on the environment and selective
waste collection, a number of informational,
educational and volunteering
actions conducted under the
aegis of the “Earth Week”, water testing
and monitoring actions.
“Environment and community
involvement are essential components
of Smithfield’s CSR and
„ David Townsend Environmental Affairs – Smithfield Foods:
You have a model of community involvement
which can become a model for other companies
in the Smithfield family.“
sustainable development
programs and
we are proud of our
achievements in Romania.
You have a
model of community
involvement which
can become a model
for other companies
in the Smithfield family”, declares
David Townsend, Environmental
Affairs, Smithfield Foods.
The awards, granted annually
by the management of Smithfield
Foods, were created to recognize the
activity of the Smithfield subsidiaries
and their staff in the prevention of
pollution and intensification of environmental
protection through innovative
projects. The projects were
assessed according to several criteria
such as: environmental impact, social
significance, originality and innovation,
as well as project transferability
to any other group subsidiary.
Smithfield Ferme’s Green Campaign results in 2010
Smithfield Ferme’s waste selective
collection and recycling program,
started last August, has generated
a significant participation
and, according also to the slogan of this internal
campaign – “We collect selectively and
select collectively” – we managed to make a
difference and show that Smithfield Ferme’s
employees are also committed and
responsible citizens. As a result of
the program, around 4 tons of paper
and one ton of plastic materials
were recycled during the four months and a
half remained from last year. The Green Campaign
will be continued this year, hoping to
generate as many supporters as possible.
15

csR/sOciAl
16
n
World Water Monitoring Day is a
teaching activity aimed at raising
awareness on the importance of keeping
the environment clean.
at the initiative of Smithfield Ferme and Smithfield Prod
Fifty students monitored the quality
of the waters from Timis and Arad County
our colleagues from Smithfield
Ferme and Smithfield Prod,
together with 50 children from
the General School of Barsa, Arad
County, and the General School of
Utvin, Timis County, tested the waters
of Canalul Morilor river and the
waters resulting from the treatment
process of Smithfield Prod’s treatment
station, within the international
program “World Water Monitoring
Day”.
This teaching-educational activity
was conducted last November, be-
„Helping Hungry Homes” at Smithfield Prod
With the “Helping Hungry
Homes” program, implemented
by Smithfield Prod ever since
2009, we had the opportunity
to donate in 2010 more than
4.500 kg of pork and pork products
to more than 17 different
organizations from Timisoara
and the surrounding, which
take care of persons in social
risk situations, supporting them
to increase the quality of the life
of their beneficiaries.
“Helping Hungry Homes Program“
contributed also in 2010
to increasing the quality of life
of adults with intellectual disabilities,
beneficiaries of “Pentru
Voi” Foundation. This program
contributed to providing a daily
warm meal for 138 adults with
intellectual disabilities, beneficiaries
of the services provided
by “Pentru Voi” Foundation. More
than in the previous years, Smith-
ing already at its third edition, as an
experiment with the role of raising
the awareness of the young generation
regarding the protection of water
resources and the importance of
environmental protection.
In Arad County, 30 pupils from
the General School of Barsa, together
with representatives of
Smithfield Ferme’s Environmental
department, tested the water of
Canalul Morilor river. The event
was also attended by the mayor of
Barsa, Mr. Avram Ciev, representa-
field Prod understood this need
and responded promptly to the
requests by providing fresh pork
products several times a week.
These were cooked in the Foundation’s
canteen and served in
the two day centers for adults
with intellectual disabilities, located
in Freidorf neighborhood:
“Împreună” Day Center and
“Ladislau Tacsi” Day Center.
“Even though some of our
beneficiaries’ families have
financial difficulties, they are
happy that their children are
provided with a good meal
by „Pentru Voi”. This is also
due to Smithfield Prod, which
continues to support the provision
of a healthy, quality
meal, to the most excluded
of the excluded – adults with
intellectual disabilities from
Timişoara,” said the officials of
Pentru Voi Foundation.
n
helping hungry homes Program contributed
also in 2010 to increasing the quality
of life of adults with intellectual disabilities,
beneficiaries of „Pentru Voi” Foundation.
„Helping Hungry Homes” at Agroalim
In the period June – September
2010, Helping Hungry
Homes, a program inspired by
the best practice model implemented
in Smithfield Prod
ever since 2009, was promoted
through working meetings at
the local level, as part of a promotion
tour, in all Agroalim
branches. Thus, we managed to
start this corporate responsibility
program in all the branches,
based on a social component, a
program with an extraordinary
social impact, representative
for the application of the values
underpinning Smithfield’s
working philosophy, throughout
the world.
As a result hereof, at the end
of 2010 the program has been
100% implemented in 4 Agroalim
branches: Buftea, Cluj, Baia
Mare and Bacau, while it is in
a contracting stage in all the
other branches. In 2010, Agroalim
donated over 4,473 kg of
food products to persons in social
risk situations. In this period,
tives of Crisuri Romanian Waters,
as well as professors of the local
school. Within the same period,
20 5th graders from Utvin School
with 1st to 8th grades (Sanmihaiu
Roman commune), Timis County,
accompanied by an educator,
tested the water resulted from the
treatment process within Smithfield
Prod’s treatment station. The
event was organized as an open
lesson with discussions about the
importance of preserving the natural
resources and, with the help
of the testing kits made available,
a series of parameters on quality
water were monitored.
we provided food products for
more than 8,000 beneficiaries
of social services, by means of
several local partners, including,
among others: Fundatia Romana
pentru Copii, Comunitate si
Familie, Cluj; Caritas Association
and Sfantul Stelian Association
from B ucharest; Speranta Foundation
from Baia Mare or Lumina
Association from Bacau.
This program created the necessary
platform for Agroalim
to become a more responsible
member in the local community
in all the branches where
it operates.
I thank my colleagues who,
together with me, manage this
program on a daily basis, at the
local level: Alina – Buftea, Ovidiu
– Cluj, Violeta – Bacau and
Petru – Baia Mare, the branch
managers who understood the
program importance and all the
departments which support
this program and contribute directly
or indirectly to this benefaction
action. (Cristina Bodea)

The youngest of us
Tudor Petcu
3 years old
Oana Milchi
8 years old
No. 1 – March 2011
Maya
Formagiu
4 years old
Cătălin Marius
Prodan
Bărbulescu
15 years old
Vlad Bunescu
1 year and 9
months old
She likes playing the guitar
and wants to be an actress.
She likes dancing, music, skating
and Barbie cartoons. As of September,
she will go to school and is
looking forward to unlocking the
secrets of mathematics.
n
He likes cartoons (his favorites are Mickey Mouse
Clubhouse and The Cars), playing Lego and cars.
He has many friends and loves his family very much.
We are looking forward to receiving pictures
of your kids, so we invite you to write us at:
Smithfield Ferme, 7-9 Bd. Cetatii, Timisoara
or: andrada.Calancea@smithfieldferme.ro .
She wants to become a police officer,
she behaves and likes dancing very much.
She likes Little Mermaid cartoons and cries
when she hears a sad song.
Serena
Balaban
7 years old
He likes hypoalergic formula
milk, rock music and speaks
foreign languages
She is sociable, likes dancing, cartoons and
sleighing. She wants to be an educator.
He likes fairytales, drawing, Metallica
band and girls who are older than he is.
As of April, he will go to a nursery.
He best likes books
illustrated with animals.
She likes her computer and dolls.
She wants to be a doctor.
He is a member of a folklore dance group. He practices
sports and attends classes of electronic organ.
He is passionate about folklore and travelling.
The YOuNGesT OF us
alexandru
Daniel
Solticzki
4 months
old
Sara Maria
Chivulescu
4 years old
alexandra
Stoian
7 years old
Matei Balaban
2 years and
6 months old
He is sociable and friendly,
he likes building games and
playing with cars and trucks.
His favorite cartoons are
Disney’s Cars, Tarzan and
Toy Story.
andrei
Cîrstea
1 year and
10 months old
17

aWardS
l Production – Zaharia GHIMBOASA
Zache is very hard working and helps on a
daily basis with production organization on
the two lines he is in charge of. His boss confesses
that he would clone him if possible…
(it’s true, not only him…) and so he would
no longer have production problems.
l Technical – Alin CAPRARIU
A complete engineer. The development of
the new packaging area, a project he was
totally involved in, is the argument which
convinced Dorel Bodea to propose him
among this year’s laureates.
l Rendering – Adrian BELEI
He joined the Rendering team in 2007, as
operator. With a positive attitude, it was
only a matter of time to become a successful
team leader.
l Financial – Ana Maria SERBAN
A person we can all count on. She took over
many of Aira’s responsibilities, while also
handling successfully all her financial reporting
and SOX tasks.
l Legal – Stefania SURDE
Hard working, loyal and discreet. She is not
so bad in terms of competence either, and
she also does not blush to tell you what she
truly thinks.
l Logistics – Razvan GONCIULEA
He has been working with the company
for almost 4 years. He started at the warehouse
of refrigerated products, an administrator
without a team, he created the
team and took the fresh pork deliveries to
a level of excellence.
l Sales – Ionut CRETU
He quickly learned a profession that others
need 20 years to master. He is tenacious,
does not give up in difficult situations, is
resilient to stress. Results – he managed
to sell by himself a volume equivalent to
120,000 pigs/year.
18
SOCIAL
MEDIA:
Smithfield Prod employees
awarded in 2010
Smithfield Foods started to use the “social media” as a
means of efficient communication with the employees.
you can find below some useful links where Smithfield
Foods is officially presented on the web.
Employee of the Month
of October
Costantin VaSiliU, Logistics Department,
Fresh Deliveries Section.
Ever since he started working for the company,
Mr. Vasiliu has proven professionalism,
easily integrating within the team,
accepting and successfully completing all
his work tasks. He has shortly learned the
products and the working processes within
the department, thus managing to quickly
adjust to any position.
Employee of the Month
of November
awards
Viorica BaRBalaTa, Quality Department.
Viorica Barbalata has a remarkable experience
in her activity, which enables her
to precisely identify the issues arising on
the cutting line and correct irregularities
in real time. Punctuality and her efficient
collaboration with all those involved in
the cutting process have also contributed
to her victory.
n http://www.youtube.com/user/SmithfieldFoods
n http://twitter.com/smithfieldcsr
n http://www.flickr.com/
„Smithfield Prod 2010“
Excellence awards
Smithfield Prod 2010 Excellence Awards
are honors granted for the entire activity,
rewarding those colleagues who
remarkably came to the fore throughout
the year by the significant positive impact
each and every one of them had in
their field of activity.
We would like to congratulate again our
colleagues who were chosen the winners
of the Excellence Awards for 2010 and
wish them more successes in the future:
l ionel BRaTU, Inventory controller, Financial
department
l alexandra ClOSCa, Administration
and Waging Specialist, Human Resources
department
l Gabriela NEBUNElEa, Branch Manager
Bacau
l Felicia NaE, Stocks and Internal Transport
Specialist, Logistics department
„2010 interns“
program
l Oana Szackas, student of the
Faculty of Political and Communication
Sciences, PR intern:
„Following the internship, I acquired a
beautiful experience regarding the work
in a multinational company. This period
helped me in my personal and professional
development, as well as improving
my practical skills and, implicitly, the possibilities
to successfully cope with a job.”
l Simelda Zippfenig, TPA student,
Production intern:
„In the three months of practice I managed
to improve and consolidate my
knowledge about pork production and
processing, I made friends and developed
my communication and teamwork skills.
As a student and future engineer, this experience
was as interesting as it was useful
in my university activity.”

We want to congratulate again our
award-winning colleagues and wish
them more successes in the future.
“Most involved employee” awards
l Mihai alDa was chosen the most involved
employee due to the support provided
in Padureni Feedmill. The use of his
academic experience and own scientific
works helped the feeds laboratory within
Padureni Feedmill raise to the highest standards
requested by the current legislation
in the field of animal feeds. For these, we
thank Mr. Alda.
l Rodica BUia was chosen the most
involved employee. Mrs. Buia stood out
throughout the years due to her remarkable
results in the monitoring and coordination
of the daily activities related to the financialaccounting
transactions. In addition, her
active involvement in the implementation
of the IT services and of the document and
information flows qualified her, once more,
to be chosen the most involved employee.
l Vasile iEzaN, due to his contribution
in the development of the swine delivery
planning process to the slaughterhouse,
as well as between the farms. Congratulations!
No. 1 – March 2011
n
Smithfield Romania is honored to recognize
and appreciate the special involvement,
perseverance, performance, abnegation
of its employees. Together, we are certain
we shall stay the best!
l Silvian MORaRi, environment engineer
advisor within the Agricultural Department
was chosen the employee most involved in
volunteering actions. Employed with Smithfield
Ferme for two years, Silvian has actively
participated in all the company’s CSR programs:
Back to school, World Water Monitoring
Day, Helping Hungry Homes, Millions of
People, Millions of Trees. Our colleague is also
a founding member of the non-governmental
organization Friends of Nature, collaborating
in the WWMD action of November 2009
organized in Gătaia.
l Viorel MaRa, a Smithfield Ferme employee
for 10 years occupying the position of
head of maintenance service, was chosen the
most innovative employee. Viorel received
this honor due to his innovation and active
involvement in making the production processes
more efficient and increasingly better.
l Marian SaBaDiS was chosen the most
involved employee due to his special contribution
to the company’s volunteering actions
and social responsibility.
n
at the end of last year, Smithfield
company received the international
certification for occupational health and
safety management system implementation
– OhSaS 18001:2007.
awards
aWardS
“Employee of the month“ in 2011
l Gheorghe BaDER. For his devotion,
perseverance and
engagement in prioritizing
and solving
various key situations
appeared in the constructions
and maintenance
department
and thorough knowledge of all the technological
equipments used for the operation
of Smithfield farms.
l Virginia SUCiU. For more than 30 years
of activity in the administration
and
development of software
programs specific
to the production
flow and management
accountancy.
awardee in 2010
l Mircea BÎTCĂ, ISO Coordinator, was chosen
the „Employee of
the Month” for his dedication,
involvement
and successful implementation
of the system
in only 9 months.
Mircea Bîtcă has been working for Smithfield
Ferme since April 2006, within the environmental
department, and become the project
coordinator for the implementation of the integrated
management system in February
2009. Last year, Smithfield Ferme received
three important international certifications
from TÜV Austria Romania for the implementation
of the Quality Management System
(ISO 9001:2008), of the Environmental
Management System (ISO 14001: 2004)
and of the Occupational Health and Safety
Management System (OHSAS 18001:2007).
Under his coordination, Smithfield Ferme has
recently obtained the HACCP certificate
19

csR/sOciAl
20
Smithfield is a company which develops
n year-by-year and wants the communities
where it operates to know the same development.
„Un zâmbet de copil “
„Milions of people, milions of trees“
(planting at Nitchidorf)
„Green Week“ - Smithfield Prod
Earth Day
“Helping Hungry Homes”
„Milions of people,
milions of trees“
„Your World? Clean!“ Program
CSR 2010 in images:
„Un zâmbet de copil “
„Green Week“ - Smithfield Prod
„Water Monitoring Day“
at Bârsa