n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme
n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme
n Editorial: “Together, we shall stay the best!” n ... - Smithfield Ferme
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No. 1<br />
March 2011<br />
20 pages<br />
www.smithfield.ro • www.smithfieldferme.ro • www.agroalim.ro<br />
n <strong>Editorial</strong>: <strong>“Toge<strong>the</strong>r</strong>, <strong>we</strong> <strong>shall</strong> <strong>stay</strong> <strong>the</strong> <strong>best</strong>!<strong>”</strong> n Record crops with<br />
organic fertilizers n Profile: Oana Florescu, Purchasing Manager<br />
Agroalim n Tournament of <strong>the</strong> Brave Butchers n The youngest of us
2<br />
editorial<br />
<strong>Editorial</strong><br />
W e<br />
are <strong>the</strong> largest local pork<br />
producer, <strong>the</strong> largest investor<br />
in <strong>the</strong> Romanian agriculture<br />
and <strong>we</strong> are proud of <strong>the</strong> quality<br />
of our products, manufactured from<br />
domestic pork, coming from pigs<br />
grown in Romania, with Romanian<br />
feeds. We are proud of our predecessors,<br />
those who made Comtim brand<br />
into a synonym of quality and taste,<br />
and <strong>we</strong> want to reposition this traditional<br />
brand, so much loved by <strong>the</strong><br />
inhabitants of <strong>the</strong> Western part of <strong>the</strong><br />
country – and not only – to its rightful<br />
place: a national, strong brand valued<br />
by everybody and a potential export<br />
brand on <strong>the</strong> European Union’s<br />
common market.<br />
It is time for performance. The future<br />
of <strong>the</strong> meat industry is heading<br />
towards an integrated concept, towards<br />
vertical integration, from farm<br />
to fork, where <strong>the</strong> key advantage lies<br />
with <strong>the</strong> consumer, due to <strong>the</strong> guarantee<br />
of <strong>the</strong> value added product.<br />
<strong>Smithfield</strong>’s integrated business model<br />
will ensure a good competitive position,<br />
while <strong>the</strong> resumption of exports<br />
would mean new opportunities for<br />
„ Bogdan Mihail CEO <strong>Smithfield</strong> România:<br />
<strong>Smithfield</strong> Romania is not just<br />
a company, but it is also a big<br />
family and a success story.“<br />
„Toge<strong>the</strong>r, <strong>we</strong> <strong>shall</strong><br />
<strong>stay</strong> <strong>the</strong> <strong>best</strong>!“<br />
Dear friends,<br />
I have now <strong>the</strong> extraordinary opportunity to address all of you who<br />
are part of <strong>the</strong> big <strong>Smithfield</strong> family in Romania – both my old colleagues<br />
from <strong>Smithfield</strong> <strong>Ferme</strong>, and my new colleagues from <strong>Smithfield</strong><br />
Prod and Agroalim. This year, <strong>we</strong> are opening a new chapter of<br />
our journey toge<strong>the</strong>r, more po<strong>we</strong>rful and more united, with <strong>the</strong> certainty<br />
of having stood up against <strong>the</strong> storms of a very riotous local<br />
and global business environment, and found ourselves, at <strong>the</strong> end of<br />
<strong>the</strong>se trials, victorious and confident about our fur<strong>the</strong>r success.<br />
development and diversification of<br />
<strong>the</strong> product range. We find ourselves<br />
at <strong>the</strong> dawns of a new stage: that of<br />
development building – an absolute<br />
and harmonious development, based<br />
on valuable experiences ga<strong>the</strong>red so<br />
far, on our quality people, on very<br />
performing safety and management<br />
systems implemented over <strong>the</strong> years –<br />
including <strong>the</strong> ISO 22 000 food safety<br />
certification obtained towards <strong>the</strong> end<br />
of last year.<br />
We are and <strong>we</strong> want to be <strong>the</strong> first<br />
in everything <strong>we</strong> do. <strong>Smithfield</strong> Romania<br />
is not just a company, but it is<br />
also a big family and a success story –<br />
„ We find ourselves at <strong>the</strong> dawns of a<br />
new stage: that of development building<br />
– an absolute and harmonious development,<br />
based on valuable experiences ga<strong>the</strong>red so far.<br />
whe<strong>the</strong>r in business, in <strong>the</strong> care for <strong>the</strong><br />
environment and for <strong>the</strong> communities<br />
where <strong>we</strong> live, or in <strong>the</strong> care for our<br />
children and <strong>the</strong>ir education.<br />
“Be one of us!<strong>”</strong>, “Back to school<strong>”</strong>,<br />
“Your World! Clean!<strong>”</strong>, “Helping Hungry<br />
Homes<strong>”</strong>, “Earth Day<strong>”</strong>, “Water<br />
Monitoring Day<strong>”</strong>, and many o<strong>the</strong>rs<br />
– are programs developed by <strong>Smithfield</strong><br />
in which many of you have volunteered<br />
in order to make a change,<br />
to make a difference. This is why, toge<strong>the</strong>r,<br />
I am certain that <strong>we</strong> <strong>shall</strong> <strong>stay</strong><br />
<strong>the</strong> <strong>best</strong>!<br />
Bogdan Mihail<br />
CEO <strong>Smithfield</strong> Romania
Oana Florescu,<br />
Purchasing Manager Agroalim:<br />
„Our role is<br />
to identify<br />
new business<br />
opportunities<strong>”</strong><br />
My first task when I started working<br />
for Agroalim seven years<br />
ago, as an Import Assistant, was<br />
to record all <strong>the</strong> company’s import operations.<br />
I want to thank my colleague Marina<br />
Ionel for <strong>the</strong> help, patience and detailed explanations<br />
she gave me <strong>the</strong>n. I arrived with<br />
a solid <strong>the</strong>oretical base (I was a university<br />
assistant within <strong>the</strong> Faculty of International<br />
Economic Relations - ASE) but I quickly<br />
found out that <strong>the</strong> business today means<br />
fast reaction speed, a great deal of experience<br />
and a lot of work.<br />
I believe that <strong>the</strong> entire activity of <strong>the</strong><br />
company begins here, within <strong>the</strong> Purchasing<br />
Department. Our role is not only<br />
to order <strong>the</strong> merchandise, but also to identify<br />
business opportunities. We work with<br />
strong partners and <strong>we</strong> take pride in <strong>the</strong><br />
fact that <strong>we</strong> have <strong>the</strong> experience necessary<br />
to buy “anything and from anywhere<strong>”</strong>.<br />
We are five within <strong>the</strong> Purchasing Department<br />
of Agroalim (Ioana, Marina,<br />
Madalina, Mihai and Oana) and our role<br />
is to make sure that our sales colleagues<br />
have something to sell every day. Everybody<br />
starts with <strong>the</strong> beginning (<strong>the</strong> records<br />
I talked about above), as it is essential that<br />
<strong>the</strong> products are understood in details, as<br />
<strong>we</strong>ll as <strong>the</strong> types of operations conducted<br />
with each supplier.<br />
One essential aspect of our activity is <strong>the</strong><br />
quality of <strong>the</strong> products purchased. Buying<br />
Editors:<br />
Andrada Calancea, Iulia Moțiu, Rosana Nedeciu<br />
<strong>Editorial</strong> team:<br />
Cristina Bodea, Sorin Lazăr, Mircea Bîtcă, Ovidiu Țimbota<br />
Photo:<br />
Mugurel Prodan, Paul Crîngulescu<br />
<strong>Editorial</strong> consultant:<br />
PRAIS Corporate Communications<br />
„ Oana Florescu Purchasing Manager – Agroalim:<br />
With attention, work and perseverance,<br />
any difficult situation can be solved<strong>”</strong>.<br />
is easy, while <strong>the</strong> price is only <strong>the</strong> tenth part<br />
(not always <strong>the</strong> most important one) of a<br />
purchasing agreement. Ho<strong>we</strong>ver, buying<br />
quality products, for good prices, in due<br />
time and which also sell <strong>we</strong>ll, is totally<br />
different. This is what <strong>we</strong> try to do on a<br />
daily basis. It is not easy, (<strong>we</strong> have a saying<br />
that: “We haven’t seen everything yet and<br />
many things can still happen<strong>”</strong>), but with<br />
attention, work and perseverance, any difficult<br />
situation can be solved.<br />
I have talked about one of <strong>the</strong> two halves<br />
of my life. The o<strong>the</strong>r half, at least as equally<br />
important, is my family. I have two boys<br />
(Mihnea, 7 and half years old, and Dani, 3<br />
years old) who complete my life. There is<br />
nothing more beautiful than to arrive at<br />
home after a day of work and be <strong>we</strong>lcomed<br />
cheerfully and highly energetically by two<br />
goblins who scream, “Mommy, it’s so good<br />
to have you home!<strong>”</strong>, and <strong>the</strong>n you forget<br />
about tiredness and, after you ga<strong>the</strong>r <strong>the</strong><br />
toys spread around <strong>the</strong> entire house, you<br />
prepare dinner for <strong>the</strong>m and make some<br />
time to be with <strong>the</strong>m.<br />
In <strong>the</strong> little spare time I still have, I like<br />
reading (Gabriel Garcia-Marquez, Mario<br />
Vargas Llosa – as <strong>we</strong>ll as works by important<br />
economists). I was born in Brasov so<br />
I have been skiing since I was little, managing<br />
to create so far (with <strong>the</strong> help of my<br />
fa<strong>the</strong>r) two skiers – my husband and elder<br />
son – while <strong>the</strong> youngest one follows.<br />
<strong>Editorial</strong> Office:<br />
<strong>Smithfield</strong> <strong>Ferme</strong>, 7-9 Cetatii Blvd.<br />
Phone: 0256 27 88 02; Fax: 0256 490 614<br />
andrada.calancea@smithfieldferme.ro<br />
www.smithfieldferme.ro<br />
“<strong>Smithfield</strong> Mosaic<strong>”</strong> is a publication by PRAIS Corporate Communications<br />
for <strong>Smithfield</strong> Romania. The texts or images co ntained in this publication<br />
<strong>shall</strong> not be reproduced without <strong>the</strong> approval of <strong>Smithfield</strong> Romania.<br />
© 2010 all rights reserved<br />
PROFile<br />
in <strong>the</strong> second half of this year,<br />
n <strong>we</strong> want to launch a portal of<br />
agroalim community to work as a<br />
communication bridge bet<strong>we</strong>en us all.<br />
health and Safety<br />
Pollutant-free<br />
working<br />
environment<br />
One of <strong>Smithfield</strong>’s values and<br />
major concerns is to provide a safe<br />
and healthy working environment<br />
for our employees. it is <strong>the</strong>refore<br />
critical to ensure health and safety<br />
and to make continuous investments<br />
in this field.<br />
The most recent analyses on physical<br />
(noise) and chemical pollutants<br />
(ammonia and dust) conducted by<br />
our colleagues from <strong>Smithfield</strong> <strong>Ferme</strong>,<br />
in collaboration with Timis Public<br />
Health Directorate, at <strong>the</strong> farms from<br />
Parta and Padureni and at Padureni<br />
Feedmill, fall within this effort. These<br />
measurements are part of an ongoing<br />
program for <strong>the</strong> monitoring of work<br />
conditions and pollutants and are periodically<br />
conducted by <strong>Smithfield</strong>’s<br />
teams of specialists, independently<br />
as <strong>we</strong>ll as in collaboration with central<br />
and local regulators.<br />
Following <strong>the</strong> analyses conducted<br />
in Parta and Padureni farm, it was<br />
established that <strong>the</strong> level of ammonia<br />
and vegetal dust is below <strong>the</strong><br />
maximum allo<strong>we</strong>d values. Parta and<br />
Padureni are two of <strong>Smithfield</strong>’s old<br />
farms modernized, which <strong>we</strong>re considered<br />
representative in terms of <strong>the</strong>ir<br />
headcounts. The analyses conducted<br />
at Padureni Feedmill recommended<br />
<strong>the</strong> taking of additional collective<br />
and individual protection measures<br />
regarding phonic pollutants (noise),<br />
measures which <strong>we</strong>re implemented<br />
immediately, thus ensuring <strong>the</strong> health<br />
and safety of <strong>Smithfield</strong> employees.<br />
As <strong>Smithfield</strong>’s management is<br />
permanently concerned with ensuring<br />
an optimum and non-polluting<br />
working environment, <strong>we</strong> would like<br />
to invite you to send your suggestions<br />
and observations regarding<br />
health and safety at <strong>the</strong> following<br />
e-mail address: Neboisa.Giurici@<br />
smithfieldferme.ro<br />
No. 1 – March 2011 3
At <strong>the</strong> end of his visit, Ambassador<br />
Gitenstein joined<br />
<strong>Smithfield</strong>’s team of volunteers<br />
in <strong>the</strong>ir planting campaign of<br />
50 trees on <strong>the</strong> land in front of Vinga<br />
Feedmill, part of <strong>Smithfield</strong>’s social<br />
responsibility and environmental<br />
protection program. Within this<br />
campaign, since <strong>the</strong> beginning of this<br />
program, over 15,000 trees have been<br />
planted in various locations from Timis<br />
and Arad County.<br />
“I am very proud and impressed<br />
to see what <strong>Smithfield</strong> <strong>Ferme</strong> has<br />
achieved at Vinga. It is an impressive<br />
example of US expertise and technology,<br />
implemented by a local team<br />
to <strong>the</strong> benefit of <strong>the</strong> company, of <strong>the</strong><br />
community and of <strong>the</strong> Romanian<br />
farmers. Investments like that made<br />
by <strong>Smithfield</strong> are key to increasing<br />
value added in <strong>the</strong> Romanian agriculture<strong>”</strong>,<br />
said Ambassador Gitenstein.<br />
4<br />
NeWS<br />
n<br />
Vinga Feedmill is unique in Romania,<br />
in terms of equipment and technical<br />
performances, among <strong>the</strong> most modern<br />
ones in Europe and across <strong>the</strong> world.<br />
At <strong>the</strong> end of November<br />
last year, <strong>the</strong> US Ambas-<br />
sador to Romania, HE Mr.<br />
Mark Gitenstein visited<br />
Vinga Feedmill, situated in<br />
Arad County, a 40-million-<br />
dollar Greenfield invest-<br />
ment of <strong>Smithfield</strong> <strong>Ferme</strong>.<br />
US ambassador<br />
visiting<br />
Vinga Feedmill<br />
“<strong>Smithfield</strong> Romania is not only<br />
one of <strong>the</strong> biggest foreign investments<br />
in our country, it is also a<br />
successful example of <strong>the</strong> cooperation<br />
bet<strong>we</strong>en Romanian and US<br />
professionals in <strong>the</strong> agricultural,<br />
animal husbandry and food field,<br />
a cooperation which developed a<br />
business in compliance with <strong>the</strong><br />
highest international standards,<br />
in <strong>the</strong> field of food safety and environment,<br />
as <strong>we</strong>ll as in <strong>the</strong> business<br />
environment<strong>”</strong>, declared Bogdan Mihail,<br />
CEO of <strong>Smithfield</strong> Romania.<br />
“<strong>Smithfield</strong> has become part of<br />
<strong>the</strong> communities where <strong>we</strong> operate,<br />
valorizing and supporting <strong>the</strong> culture,<br />
traditions and hopes of <strong>the</strong> inhabitants<br />
of <strong>the</strong> Western part of <strong>the</strong><br />
country. We will fur<strong>the</strong>r invest in <strong>the</strong><br />
prosperity and economic security of<br />
this region, through our support programs<br />
for <strong>the</strong> local farmers, as <strong>we</strong>ll<br />
„ Mark Gitenstein US Ambassador:<br />
Investments such as that made by<br />
<strong>Smithfield</strong> are key to increasing<br />
value added in <strong>the</strong> Romanian agriculture.<strong>”</strong><br />
Mark Gitenstein (left), Bogdan Mihail (right)<br />
as our social responsibility and cultural<br />
development programs<strong>”</strong>, Mihail<br />
concluded.<br />
Vinga Feedmill is unique in Romania,<br />
in terms of equipment and technical<br />
performances, among <strong>the</strong> most<br />
modern ones in Europe and across<br />
<strong>the</strong> world, <strong>the</strong> technology used for<br />
this project being also a first for Europe<br />
– in terms of how <strong>the</strong> construction<br />
was made.<br />
The construction of Vinga Feedmill<br />
began in December 2006, and<br />
was inaugurated 18 months later,<br />
being one of <strong>the</strong> biggest Greenfield<br />
investments in Romania. The construction<br />
at Vinga covers 20 ha of<br />
land, 350,000 hours of work being<br />
necessary to complete <strong>the</strong> project.<br />
Vinga Feedmill has a <strong>we</strong>ekly production<br />
capacity of 8,000 tons of pig<br />
feeds, based on own recipes.
n<br />
<strong>Smithfield</strong> <strong>Ferme</strong> has successfully<br />
implemented <strong>the</strong> Food Safety<br />
Management System and obtained<br />
<strong>the</strong> iSO 22000:2005 certificate.<br />
at <strong>the</strong> end of 2010…<br />
„ <strong>Smithfield</strong> Prod obtained <strong>the</strong> ISO<br />
14001:2004 certificate in 2009 –<br />
follo<strong>we</strong>d in 2010 by a supervisory audit<br />
conducted with positive results<strong>”</strong>.<br />
<strong>Smithfield</strong> <strong>Ferme</strong> obtained<br />
<strong>the</strong> Food Safety Management System<br />
Certification<br />
n Article by Mircea Bitca – project coordinator for <strong>the</strong> implementation of ISO 9001, 14001, 18001 and 22000<br />
at <strong>the</strong> end of last year, <strong>Smithfield</strong><br />
<strong>Ferme</strong> successfully implemented<br />
<strong>the</strong> Food Safety Management System<br />
and obtained <strong>the</strong> iSO 22000:2005 Certificate,<br />
following <strong>the</strong> audit and certification<br />
by TUV austria Romania.<br />
By implementing <strong>the</strong> requirements<br />
of iSO 22000 standard <strong>we</strong> can say that,<br />
in terms of food safety, <strong>we</strong> meet all <strong>the</strong><br />
requirements to provide safe products<br />
for <strong>the</strong> consumer’s health, up to <strong>the</strong> last<br />
stage of swine production.<br />
The implementation of iSO 22000:2005<br />
standard provides <strong>the</strong> company with<br />
an organizational framework in order<br />
to identify, assess and control any potential<br />
food safety hazard by specific<br />
operation and control procedures.<br />
With a view to continuously improving<br />
<strong>the</strong> production processes, once <strong>the</strong><br />
implementation and certification of <strong>the</strong><br />
Food Safety Management System was<br />
achieved according to iSO 22000, a detailed<br />
analysis of <strong>the</strong> production process<br />
was also conducted in every farm and<br />
feedmills by <strong>the</strong> Food Safety Team. Following<br />
this analysis, a number of checks<br />
and monitoring actions <strong>we</strong>re introduced<br />
throughout and at <strong>the</strong> end of <strong>the</strong> production<br />
process, and forms <strong>we</strong>re developed<br />
to register <strong>the</strong> results of <strong>the</strong>se checks.<br />
The implementation and certification<br />
of this Food Safety system, as <strong>we</strong>ll as <strong>the</strong><br />
o<strong>the</strong>r ones already implemented and<br />
certified, in terms of Quality, Environment,<br />
Occupational Health and Safety,<br />
does not mean that our effort to maintain<br />
and improve <strong>the</strong>m will stop here. A<br />
program of internal audits and checks of<br />
<strong>the</strong> working points will be developed in<br />
<strong>the</strong> following period to collect as much<br />
information as possible in order to raise<br />
awareness of <strong>the</strong> employees and create<br />
a professional, organized and performing<br />
working environment.<br />
One of <strong>the</strong> benefits of <strong>the</strong> audits and<br />
checks is that <strong>the</strong>y support <strong>the</strong> employees,<br />
as information is collected about<br />
<strong>the</strong> actual functioning of <strong>the</strong> processes<br />
on site. This is why <strong>the</strong> involvement of<br />
all <strong>the</strong> employees is required and desirable,<br />
as it can only lead to improving <strong>the</strong><br />
performances of <strong>the</strong> company and, implicitly,<br />
of each and every one of us.<br />
SMITHFIELD PROD: Environmental audit – ISO 14001:2004 also in 2010<br />
<strong>Smithfield</strong> Prod obtained <strong>the</strong> ISO<br />
14001:2004 certificate in 2009 – follo<strong>we</strong>d<br />
in 2010 by a supervisory audit<br />
conducted with positive results. Our<br />
goal for 2011 is to conduct our activity<br />
so as to maintain <strong>the</strong> certification<br />
obtained in 2009 and be 100% compliant<br />
100% of <strong>the</strong> time. The implementation<br />
and certification of an environmental<br />
management system is a<br />
No. 1 – March 2011<br />
proof of <strong>the</strong> company’s commitment<br />
to complying with <strong>the</strong> legal environmental<br />
requirements.<br />
<strong>Smithfield</strong> <strong>Ferme</strong><br />
& <strong>Smithfield</strong> Prod:<br />
First in <strong>the</strong><br />
Top Companies<br />
operating<br />
in Timis County<br />
NeWS<br />
At <strong>the</strong> end of last year, in <strong>the</strong> month<br />
of October, <strong>Smithfield</strong> <strong>Ferme</strong> and<br />
<strong>Smithfield</strong> Prod <strong>we</strong>re awarded two<br />
important honors from Timis Chamber<br />
of Commerce and Agriculture: 1st<br />
prize for remarkable economic results<br />
in <strong>the</strong> field of Agriculture and animal<br />
husbandry, and respectively in <strong>the</strong><br />
field of Meat Processing Industry, in<br />
<strong>the</strong> “Large Enterprises<strong>”</strong> category.<br />
l These awards acknowledge <strong>the</strong> results<br />
of <strong>the</strong> two companies within our group in<br />
2009 and represent <strong>the</strong> most important<br />
honors that Timis Chamber of Commerce<br />
and Agriculture awards every year.<br />
l Top Companies is a ranking of <strong>the</strong> economic<br />
operators which reported exceptional<br />
economic results, while also honoring<br />
all <strong>the</strong>ir duties to <strong>the</strong> local budget<br />
and to <strong>the</strong> State, being a barometer of a<br />
county’s economic “health<strong>”</strong>.<br />
FArm oF <strong>the</strong> month<br />
Birda & ParTa<br />
FarMS<br />
For Best SOW and WTF<br />
Performances<br />
5
6<br />
NeWS<br />
S mithfield<br />
n<br />
“CaRE<strong>”</strong> project aims at ensuring<br />
occupational health and<br />
safety to <strong>the</strong> benefit of more than<br />
390 employees within <strong>Smithfield</strong><br />
Prod’s production department.<br />
Prod launched <strong>the</strong> project<br />
Sfaturi pentru asigurarea securității<br />
named “Competency, și sănătății în Adaptability, muncă: Responsibility,<br />
Efficiency through Occupational<br />
Health and Safety<strong>”</strong> (CaRE), co-financed<br />
Ca angajat al companiei <strong>Smithfield</strong> Prod avem dreptul<br />
și obligația de a ne proteja sănătatea și securitatea la<br />
by <strong>the</strong> European Social Fund under <strong>the</strong><br />
locul de muncă, atât a noastră cât și a celorlalți colegi!<br />
Sectoral Operational Program human Resources<br />
Development Pentru 2007-2013 aceasta este necesar: – “Invest<br />
• Să ne prezentăm la analizele medicale periodice,<br />
in people<strong>”</strong>, priority axis 3 “Increase of work-<br />
la data programată.<br />
• Să respectăm recomandările medicului.<br />
ers’ and enterprises’ • Să ne adaptability<strong>”</strong>, protejam sănătatea la locul de muncă. major<br />
• Să purtăm corect echipamentul individual de<br />
area of intervention protecție 3.2. acordat. “Training and sup-<br />
• Să respectăm regulile de igienă individuală,<br />
port for enterprises să and avem un comportament employees adecvat care for să nu <strong>the</strong><br />
pună în pericol securitatea și sănătatea noastră și<br />
promotion of adaptability<strong>”</strong>.<br />
a celor din jurul nostru.<br />
The project aims at ensuring occupational<br />
health and safety to Ai <strong>the</strong> întrebări benefit legate of de sănătatea more than și<br />
securitatea ta la locul de muncă?<br />
390 employees within <strong>Smithfield</strong> Prod’s production<br />
department Vino and la Cabinetul targets de Securitate <strong>the</strong> și Sănătate imple- în Muncă<br />
din incinta abatorului <strong>Smithfield</strong> Prod!<br />
mentation of a sustainable organizational<br />
Te așteptăm cu răspunsuri, informații și echipamente<br />
de protecție specifice activității tale pentru a te simți<br />
culture for <strong>the</strong> employees’ health and safety, by means of a<br />
oricând în siguranță.<br />
Găsim împreună soluții pentru sănătatea și securitatea<br />
complex training and information program to prevent occu-<br />
noastră!<br />
pational risks.<br />
The project named “Competency, Adaptability, Responsibility,<br />
Efficiency through Occupational Health and Safety<strong>”</strong> is implemented<br />
in a share of 98% with non-reimbursable financial assistance<br />
under SOPHRD 2007-2013.<br />
The “Production Exchange Week<strong>”</strong><br />
Program took place in <strong>the</strong> period 19-<br />
26 October 2010, with <strong>the</strong> participation<br />
of 50 colleagues from <strong>the</strong> Financial,<br />
IT, Human Resources, Purchasing,<br />
Legal, Public Relations, Sales, Security,<br />
Environment departments who have<br />
actually worked for 8 hours, shoulder<br />
to shoulder, with our more experi-<br />
„ Colleagues from <strong>the</strong> Financial, IT, Human<br />
Resources, Purchasing, Legal, Public<br />
Relations, Sales, Security, Environment departments<br />
have worked for 8 hours in <strong>the</strong> butchering section of<br />
<strong>Smithfield</strong> Prod slaughterhouse<strong>”</strong>.<br />
<strong>Smithfield</strong> Prod implemented “CARE<strong>”</strong> project,<br />
a complex occupational health and safety program<br />
De ce trebuie să mă prezint<br />
la analizele medicale periodice?<br />
Pentru că noi toți, angajații din industria alimentară,<br />
suntem răspunzători de siguranța alimentelor care ies<br />
din mâinile noastre, pentru familiile noastre și pentru<br />
toți ceilalți consumatori finali!<br />
Verificându-ne periodic starea de sănătate, vom<br />
putea identifica sau preveni orice tip de boală și<br />
vom putea lua măsuri în timp util pentru a putea<br />
duce o viață sănătoasă alături de cei dragi.<br />
PRODUCTION EXCHANGE WEEK<br />
enced colleagues within <strong>the</strong> butchering<br />
section of <strong>Smithfield</strong> Prod slaughterhouse,<br />
in <strong>the</strong> following jobs: bacon<br />
cutting, selection of pork rind, brisket<br />
cutting, collection of raw material,<br />
separation of brisket bones, evacuation<br />
of brisket, packaging. Benefiting<br />
from prior specialized trainings related<br />
to each job, as <strong>we</strong>ll as occupational<br />
health and safety, hygiene and emergency<br />
situations, <strong>the</strong> 50 colleagues<br />
made up 6 teams, choosing a representative<br />
name and a guiding slogan.<br />
THE TEaMS wERE aS FOLLOwS:<br />
n Cheerful Butchers (“Headfirst<strong>”</strong>) –<br />
<strong>the</strong>y managed to keep <strong>the</strong>ir cheerfulness<br />
and head on throughout <strong>the</strong> entire day.<br />
n Knife Spartans (“We cut everything<strong>”</strong>)<br />
<strong>Smithfield</strong> Prod project aims at permanently<br />
Când ar trebui să mergi la medic?<br />
identifying and monitoring <strong>the</strong> occupational<br />
Chiar dacă te simți sănătos şi nu te doare nimic.<br />
Când risks apar of o serie <strong>the</strong> de modificări employees, în starea de sănătate mitigating risk and injur-<br />
legate de locul de muncă.<br />
ing factors, improving <strong>the</strong> employees’ aware-<br />
De două ori pe an beneficiezi gratuit de un consult<br />
medical ness oferit and de serviciul training de medicina muncii. level in <strong>the</strong> field of occupa-<br />
Ferește-te tional health de: and safety and increasing <strong>the</strong>ir<br />
adaptability to <strong>the</strong> EU requirements.<br />
• Bolile respiratorii cronice<br />
The project activities in <strong>the</strong> field of occupa-<br />
• Hipotermii și degerături<br />
• tional Pneumopatii health and safety and its operational struc-<br />
• tures Slăbirea auzului will continue even after its completion by<br />
Protejându-te <strong>the</strong> establishment și purtând Echipamentul Individual of an de internal medical unit,<br />
Protecție pe care îl primești gratuit!<br />
Spală-te aimed pe mâini at fur<strong>the</strong>r ori de câte ori developing este nevoie! <strong>the</strong> company’s ongoing<br />
occupational health and safety activities.<br />
<strong>Smithfield</strong> Prod is <strong>the</strong> largest slaughterhouse<br />
in Romania with a production capacity of 600<br />
capita per hour, being situated on <strong>the</strong> location<br />
of former Comtim, in Timis County. <strong>Smithfield</strong><br />
Prod’s values are food safety, environmental responsibility, understanding<br />
of <strong>the</strong> local specificity and support for <strong>the</strong> local<br />
community where it operates, continuous development of <strong>the</strong><br />
technologies and creation of a pleasant working environment<br />
for <strong>the</strong> employees. <strong>Smithfield</strong> Prod is a company certified in<br />
accordance with ISO 14001:2004 Environmental Management<br />
System and ISO 22000:2005 Food Safety Management System.<br />
– <strong>we</strong>re promoted as “Gladiators<strong>”</strong> and cut<br />
everything, according to <strong>the</strong> technological<br />
sheets. n The apprentices (“We came<br />
as apprentices and leave as masters<strong>”</strong>) –<br />
<strong>the</strong>y <strong>we</strong>re trained on <strong>the</strong> line and will probably<br />
never feel as apprentices for <strong>the</strong> rest<br />
of <strong>the</strong>ir life, with us. n inglorious Bastards<br />
(“Touch and cut<strong>”</strong>) – <strong>the</strong>y succeeded<br />
even without <strong>the</strong> help of Brad Pitt to punish<br />
<strong>the</strong> stubborn pork rind pieces. n The<br />
Workers (“Cut <strong>we</strong>ll<strong>”</strong>) – <strong>the</strong>y took on <strong>the</strong><br />
proletarian roles and <strong>the</strong> slogan in po<strong>we</strong>r.<br />
n The 5-Star Team (“The <strong>best</strong> will win,<br />
meaning us<strong>”</strong>) – accustomed with comfort<br />
and self-esteem – proved to be quite good.<br />
Following this experience, <strong>we</strong> managed<br />
to better understand and see on-site<br />
what <strong>the</strong> challenges and satisfactions<br />
of working in a slaughterhouse are.
No. 1 – March 2011<br />
Product tasting<br />
This month, <strong>Smithfield</strong> Prod launched<br />
some new recipes: 11 assortments of<br />
sausages and 7 assortments of highly<br />
seasoned forcemeat balls.<br />
„ With this 3.5 milion USD <strong>Smithfield</strong><br />
Prod investment, <strong>the</strong> pork achieves <strong>the</strong><br />
optimum parameters so as to be safely kept and<br />
subsequently consumed.“<br />
<strong>Smithfield</strong> Prod<br />
invested 3.5 mil. USD<br />
in technological upgrade<br />
<strong>Smithfield</strong> Prod has completed <strong>the</strong><br />
technological upgrade works in<br />
<strong>the</strong> rapid refrigeration area of pork<br />
carcasses resulted from <strong>the</strong> slaughtering<br />
process. The investment<br />
amounted to USD 3.5 million, <strong>the</strong><br />
new refrigeration area covering 755<br />
m2. For almost 4 months, 7 contracting<br />
companies have been involved<br />
in this project.<br />
Rapid refrigeration is a refrigeration<br />
method for foods, pork in<br />
this case, at a low temperature, safe<br />
in terms of preventing bacterial proliferation.<br />
With this investment, by transiting<br />
<strong>the</strong> carcasses in tunnels with temperatures<br />
bet<strong>we</strong>en -18 and –24 °C, for 90<br />
minutes, <strong>the</strong> pork achieves <strong>the</strong> optimum<br />
parameters so as to be safely<br />
kept and subsequently consumed.<br />
Rapid cooling of pork carcasses<br />
can also be useful to processors as an<br />
additional method to control <strong>the</strong> microbial<br />
proliferation and, implicitly,<br />
<strong>the</strong> increase of food safety as regards<br />
basic pork products.<br />
<strong>Smithfield</strong> Prod is <strong>the</strong> largest slaughterhouse<br />
in Romania, with a processing<br />
capacity of 600 heads per hour, being<br />
located on <strong>the</strong> former COMTIM<br />
premises. <strong>Smithfield</strong> Prod values are<br />
n<br />
FEBRUARy RECIPE:<br />
COMTIM chop in <strong>the</strong> oven<br />
• 2 pieces of COMTIM pork<br />
chop<br />
• 300g bacon<br />
• 150g cheese<br />
• 2 tomatoes,<br />
• 1l milk<br />
• salt, pepper, butter<br />
NeWS<br />
This month, <strong>Smithfield</strong> Prod launched<br />
some new recipes: 11 assortments<br />
of sausages and 7 assortments of highly<br />
seasoned forcemeat balls.<br />
The current investment adds up to more than<br />
USD 67 million, amounts allocated by <strong>Smithfield</strong> Prod<br />
over <strong>the</strong> last 5 years only for <strong>the</strong> modernizing<br />
of <strong>the</strong> production capacities of former COMTiM.<br />
food safety, responsibility towards <strong>the</strong><br />
environment, understanding of <strong>the</strong> local<br />
specificity and support for <strong>the</strong> local<br />
communities where it operates, continuous<br />
development of <strong>the</strong> technologies<br />
used and creation of a pleasant<br />
working environment for <strong>the</strong> employees.<br />
<strong>Smithfield</strong> Prod is ISO 14001:2004<br />
Environmental Management system<br />
and ISO 22000: 2005 Food Safety Management<br />
system certified.<br />
The chops are kept in milk for one hour for tenderness,<br />
dried, cut, coated with butter on <strong>the</strong> inside,<br />
<strong>the</strong>n salt and pepper are added according<br />
to taste. Sliced bacon is put on <strong>the</strong> inside, as <strong>we</strong>ll<br />
as sliced cheese, a slice of tomato and a slice of<br />
bell pepper. Salt and pepper is added according<br />
to taste. Cook in <strong>the</strong> oven for 45-50 min. Serve<br />
warm with rice and vegetables and mushrooms.<br />
Contest of recipes A winner will be chosen every month, and <strong>the</strong><br />
We are launching a contest<br />
of recipes for those of you<br />
winning recipe will be posted on <strong>the</strong> Intranet<br />
and in <strong>the</strong> next issue of <strong>the</strong> newsletter.<br />
who want to share<br />
<strong>the</strong> pleasure of cooking<br />
fresh pork.<br />
PLEaSE SEND YOUR RECIPES aT:<br />
retete@smithfieldferme.ro<br />
7
8<br />
PROFile<br />
n<br />
Thus, <strong>we</strong> begin 2011 with <strong>the</strong> determination<br />
to take <strong>the</strong> company on profit and<br />
position agroalim as leader among <strong>the</strong> successful<br />
distribution companies in Romania.<br />
interview with liviu Florea,<br />
Industrial Sales Coordinator –<br />
SE Region<br />
„Every day is<br />
different and<br />
does not imply<br />
a certain cliché<strong>”</strong><br />
What does your activity as “Industrial<br />
Sales Coordinator – SE Region<strong>”</strong> within<br />
SFD Prod imply?<br />
Our sales department has a strong and<br />
united team, under <strong>the</strong> careful supervision<br />
of Mr. Emilio Becker, within which <strong>we</strong><br />
complete each o<strong>the</strong>r so as to successfully<br />
cope with <strong>the</strong> unpredicted situations<br />
arising in <strong>the</strong> difficult process of selling.<br />
My activity as Industrial Sales Coordinator<br />
implies <strong>the</strong> following: establishing<br />
<strong>the</strong> marketing strategies, developing and<br />
maintaining <strong>the</strong> relationships with <strong>the</strong><br />
customers; attracting new customers;<br />
collecting market information about <strong>the</strong><br />
products and <strong>the</strong> activity of <strong>the</strong> competi-<br />
We know that <strong>the</strong> difference bet<strong>we</strong>en<br />
a company and a successful<br />
company is given by <strong>the</strong> quality of<br />
services. This is why <strong>we</strong><br />
decided to segregate <strong>the</strong><br />
operational and sales activities<br />
as of 2011, so as to<br />
enable a better focus on each of <strong>the</strong>m.<br />
The sales force, which was activating<br />
on several distribution channels, is now<br />
100% dedicated to each channel. Most<br />
of <strong>the</strong> Branch Managers have decided to<br />
return to <strong>the</strong>ir “first love<strong>”</strong> and become<br />
fully devoted to it, from <strong>the</strong> new position<br />
of Area Sales Manager which means<br />
a relief of administrative and logistics<br />
responsibilities, but a wider coverage<br />
area and effort focusing on <strong>the</strong> favorite<br />
distribution channel. Meanwhile, in <strong>the</strong><br />
new Business Unit Manager position,<br />
„ Liviu Florea Industrial Sales Coordinator – SFD Prod:<br />
I am a normal person, spending<br />
almost all my time with my family<br />
and particularly my little boy<strong>”</strong>.<br />
tion; conducting market survey studies;<br />
periodically analyzing <strong>the</strong> sales performances<br />
against what was planned.<br />
What was your biggest professional<br />
achievement/challenge?<br />
I can say <strong>the</strong>re <strong>we</strong>re many challenges,<br />
but <strong>the</strong> biggest of all was exceeding <strong>the</strong><br />
limit of 1,200 tons sold per month, which<br />
I thought it was unachievable a long<br />
time ago.<br />
How is a day of work for you?<br />
Every day is different, but begins with<br />
a briefing regarding <strong>the</strong> production plan<br />
for <strong>the</strong> respective day, so as to be able to<br />
know whe<strong>the</strong>r <strong>the</strong> production is covered<br />
AGROALIM – A DYNAMIC TEAM<br />
<strong>the</strong> former Regional Managers are given<br />
nationwide coverage responsibilities on<br />
certain categories of essential products<br />
for company profitability.<br />
Promotions to <strong>the</strong> Branch<br />
Manager positions occurred<br />
also in most branches.<br />
For our colleagues with increased<br />
authority but who did not previously benefit<br />
from training, <strong>we</strong> will organize two<br />
training programs in February: an internal<br />
one, provided by <strong>the</strong> Logistics, Financial,<br />
Quality and HR departments, and an<br />
external one, on “Management Skills<strong>”</strong>, in<br />
collaboration with Dale Carnegie.<br />
Thus, <strong>we</strong> begin 2011 with <strong>the</strong> determination<br />
to take <strong>the</strong> company on profit<br />
and position Agroalim as leader among<br />
<strong>the</strong> successful distribution companies in<br />
Romania.<br />
by orders and, if it is not, what products<br />
<strong>we</strong> should focus on so as to sell <strong>the</strong>m and<br />
not refrigerate <strong>the</strong>m, which would mean<br />
losses for <strong>the</strong> company.<br />
A usual sales day begins at 8 in <strong>the</strong><br />
morning, by visiting certain customers<br />
– without whom an increase in <strong>the</strong> volume<br />
of merchandise sold cannot happen<br />
within <strong>the</strong> sales process.<br />
Unpredicted problems arise every day<br />
in <strong>the</strong> sale of fresh pork and <strong>the</strong>y put a<br />
strain on you and keep you in <strong>the</strong> boil –<br />
problems like refusal of merchandise on<br />
quality-related grounds, reduced validity<br />
dates, merchandise in excess of ordered<br />
quantities [this results from our desire<br />
to sell more]; merchandise which does<br />
not arrive in time to <strong>the</strong> customer for<br />
transportation reasons, sometimes even<br />
losses in <strong>the</strong> order made by <strong>the</strong> customers;<br />
<strong>we</strong>ighting differences; all <strong>the</strong>se must<br />
be solved and require time and tens of<br />
phone calls a day.<br />
How is Liviu Florea when he is not<br />
working?<br />
I am a normal person, spending almost<br />
all my time with my family and particularly<br />
my little boy.<br />
Intranet Agroalim<br />
In <strong>the</strong> second half of this year, <strong>we</strong> want<br />
to launch a portal of Agroalim community<br />
to work as a communication<br />
bridge bet<strong>we</strong>en us all, regardless of<br />
our location across <strong>the</strong> country. As this<br />
is a process concerning us all, <strong>we</strong> need<br />
your pragmatism and creativity to create<br />
its contents. How can <strong>we</strong> make you<br />
visit first <strong>the</strong> Agroalim <strong>we</strong>bsite, and<br />
only <strong>the</strong>n, if you remember, Facebook?<br />
What information about your job and<br />
company would you like it to include? If<br />
<strong>we</strong> <strong>we</strong>re to create a “spare time<strong>”</strong> section,<br />
what would you be interested in finding<br />
out? Would you participate in an online<br />
chess or backgammon championship?<br />
Would a forum help? And so on…<br />
We are looking forward to your suggestions<br />
at rosana.nedelciu@agroalim.<br />
ro. Don’t forget! It’s ok to go with “out<br />
of <strong>the</strong> box<strong>”</strong> ideas – innovation is one of<br />
Agroalim’s values!
interview with<br />
Claudiu ivan, Veterinarian<br />
at BACOVA Farm:<br />
„Investment<br />
in continuous<br />
development<br />
always brings<br />
major benefits“<br />
How is a day of your life, as a veterinarian<br />
at BACOVA?<br />
I have worked for <strong>the</strong> company for<br />
more than two years and as a farm veterinarian<br />
since December 2nd, 2008. Every<br />
day begins with setting <strong>the</strong> activities<br />
for <strong>the</strong> respective day on <strong>the</strong> two farm<br />
sectors (nursery and gestation). Later,<br />
throughout <strong>the</strong> day, depending on <strong>the</strong><br />
situations and problems, I try to find a<br />
solution in <strong>the</strong> shortest time possible<br />
and with <strong>the</strong> <strong>best</strong> results.<br />
You are <strong>the</strong> veterinarian of one of <strong>the</strong><br />
biggest <strong>Smithfield</strong>-owned farms. What<br />
does that mean to you?<br />
The possibility to work in one of <strong>the</strong><br />
biggest <strong>Smithfield</strong>-owned farms brings<br />
me first of all <strong>the</strong> satisfaction of practicing<br />
in <strong>the</strong> field chosen, while also enabling<br />
a professional development.<br />
How easy/difficult is it to be a veterinarian?<br />
Practicing this profession is not always<br />
easy, but it cannot be difficult ei<strong>the</strong>r, if<br />
you are passionate about your work.<br />
The most frequent problems <strong>we</strong> face at<br />
<strong>the</strong> farm are <strong>the</strong> taking of <strong>the</strong> most efficient<br />
decisions from a qualitative and<br />
economic point of view regarding <strong>the</strong><br />
treatments to be follo<strong>we</strong>d.<br />
What measures should be taken so<br />
that <strong>the</strong> sector of activity would develop?<br />
I think that investing in <strong>the</strong> continuous<br />
development of <strong>the</strong> farm staff will<br />
No. 1 – March 2011<br />
„ Claudiu Ivan Veterinarian – Bacova farm:<br />
Practicing this profession is not always<br />
easy, but it cannot be difficult ei<strong>the</strong>r, if you<br />
are passionate about your work<strong>”</strong>.<br />
always bring a major benefit to this sector<br />
of activity and not only.<br />
What was <strong>the</strong> most memorable moment<br />
you lived in relation to your profession/farm<br />
activity?<br />
Throughout my two years of activity, I<br />
had many memorable moments, one of<br />
<strong>the</strong>m being my recent appointment as<br />
a veterinarian for a second farm, which<br />
for me is a recognition of my work within<br />
<strong>the</strong> company.<br />
What about <strong>the</strong> biggest challenge/<br />
achievement?<br />
After graduating, getting a job in a<br />
farm with intensive animal growing system,<br />
of which I did not know much, was<br />
a great challenge for me and is currently<br />
my biggest professional achievement.<br />
NaME: Ivan SURNaME: Claudiu-Marian<br />
aGE: 27<br />
BaSiC PROFESSiON: Veterinarian<br />
MaRiTal STaTUS: Single<br />
EDUCaTiON:<br />
• 2001-2007: University of Agricultural<br />
Sciences and Veterinarian Medicine<br />
of Banat, Timisoara, with Veterinarian<br />
Medicine as specialization;<br />
• 1997-2001: “DR. IOAN SENCHEA<strong>”</strong><br />
School Group, Fagaras with Veterinarian<br />
Operator as specialization<br />
hOBBY: Columbophilia, cars, travels<br />
n<br />
PROFile<br />
as of 2011, agroalim decided to<br />
segregate its operational and<br />
sales activities, thus enabling a better<br />
focus on each of <strong>the</strong>m.<br />
How do you manage to create an optimum<br />
working environment for each<br />
and every employee?<br />
I work with 3 employees, of which only<br />
one has specialized educational background,<br />
while <strong>the</strong> o<strong>the</strong>r two have to<br />
learn <strong>the</strong> sanitary-veterinary maneuvers<br />
and techniques within <strong>the</strong> farm; and I<br />
have to admit that <strong>the</strong>y are handling this<br />
quite <strong>we</strong>ll. In order to create an optimum<br />
working environment, I always set clear<br />
tasks and provide <strong>the</strong>m with technical<br />
support in achieving <strong>the</strong>se tasks.<br />
What kind of relationship do you have<br />
with <strong>the</strong> employees?<br />
My relationship with all <strong>the</strong> employees<br />
is a professional one, but for any personal<br />
problem <strong>the</strong>y face and which is reflected<br />
in <strong>the</strong>ir activity I am open to a discussion<br />
and I always try to support <strong>the</strong>m.<br />
What are <strong>the</strong> benefits of a BACOVA<br />
Farm employee?<br />
Every employee within <strong>the</strong> farm has<br />
<strong>the</strong> opportunity to improve <strong>the</strong>ir knowledge<br />
and practices in <strong>the</strong>ir field of activity,<br />
to work in a young and ambitious<br />
team with relationships based on efficient<br />
communication.<br />
What are your hobbies?<br />
I enjoy travelling a lot and I grow pigeons<br />
in my spare time.<br />
What are your plans for <strong>the</strong> future?<br />
In <strong>the</strong> future, I want to evolve in my<br />
professional career as much as possible.<br />
9
editorial<br />
„ For me, performance starts with a lot<br />
of work, along with perseverance and<br />
openness to everything new.<br />
Goran Panici Manager, Production Department of<br />
<strong>Smithfield</strong> <strong>Ferme</strong>:<br />
„Performance<br />
is not only a<br />
word in <strong>the</strong><br />
dictionary“<br />
Performance: a word <strong>we</strong> often<br />
hear lately, in all speeches. What<br />
I think was forgotten is that it<br />
depends on us, on our work, perseverance<br />
and trust for <strong>the</strong> performance<br />
to be more than a word: to become a<br />
reality.<br />
I started in 2006 as a veterinarian in<br />
Pădureni farm. After acquiring direct<br />
experience in working with animals,<br />
I worked as an epidemiological doctor<br />
for two years at Ciacova farm and<br />
area epidemiological doctor as of <strong>the</strong><br />
end of 2007, taking care of 15 farms,<br />
of which 2 are sow farms.<br />
After 5 years of experience within<br />
SFD <strong>Ferme</strong>, when I attended many<br />
10<br />
n Food Service<br />
National Sales Manager: Claudiu Ilieş<br />
Area Sales Manager: Cosmin Andronescu<br />
(South), Radu Dumitriu (South<br />
West, promoted from <strong>the</strong> position of<br />
Agent Master), Iulian Istrate (North East)<br />
and Ovidiu Crişan (Central North).<br />
n Retail<br />
National Sales Manager: Bogdan Ivanov<br />
Area Sales Manager: Florin Burciu (South<br />
East), Radu Bonteanu (south West), Ciprian<br />
Petrescu (North East, promoted from<br />
<strong>the</strong> position of Sales Supervisor) and<br />
Petru Mureşan (Central North).<br />
n IKa<br />
National Sales Manager: George Dobrescu<br />
Key Account Executive: Flori Andries and<br />
Emil Bunescu.<br />
One of <strong>Smithfield</strong>’s values<br />
n and major concerns is to provide<br />
a safe and healthy working<br />
environment for our employees.<br />
specialization trainings and tried to<br />
always keep up to date with <strong>the</strong> latest<br />
research in <strong>the</strong> field, I am in charge of<br />
<strong>the</strong> production department of <strong>Smithfield</strong><br />
farms as of November 2010.<br />
For me, performance starts with a<br />
lot of work, along with perseverance<br />
and openness to everything new.<br />
<strong>Smithfield</strong> is <strong>the</strong> ideal place where<br />
professional development and career<br />
performance combine with job performance.<br />
If you are ambitious, you want to<br />
continuously learn and you are not<br />
afraid of getting involved body and<br />
soul in everything that you do, everything<br />
is possible – and this is not only<br />
STRuCTuRE OF AGROALIM TEAM<br />
n Comtim<br />
National Sales Manager: Florin Raba<br />
Area Sales Manager: Gelu Minea (South), Alin<br />
Danciu (West), Vasile Pelin-Costachi (East).<br />
n Business Unit Management<br />
Pastry, dairies and potatoes: Sorin Turian<br />
Poultry (chicken, turkey) and beef:<br />
Moni Vieru<br />
Frozen vegetables and fruit and vegetable<br />
cans (additionally to <strong>the</strong> position<br />
of Marketing Manager): Ana Popa<br />
Fish and fish specialties (additionally<br />
to <strong>the</strong> position of Purchasing Manager):<br />
Oana Florescu<br />
n Branch Management<br />
Baia Mare: Adriana Chis, promoted from<br />
<strong>the</strong> position of Administrative Supervisor;<br />
Bacau: Gabriela Nebunelea, promoted from<br />
a slogan! In addition, <strong>the</strong> different<br />
internal training programs to foster<br />
<strong>the</strong> professional development of <strong>the</strong><br />
specialized staff within <strong>Smithfield</strong><br />
<strong>Ferme</strong> are a real help and motivation<br />
for continuous performance.<br />
In my professional activity, performance<br />
is often synonymous to<br />
ensuring <strong>the</strong> «bio-security» of our<br />
farms. It is a permanent concern for<br />
keeping <strong>the</strong> animals’ health, by continuing<br />
to strictly comply with <strong>the</strong><br />
bio-security plan, for healthy animals,<br />
with performing genetics. The<br />
internal bio-security plan is in line<br />
with all <strong>the</strong> current Romanian and<br />
European Union regulations in <strong>the</strong><br />
field of animal health, and is <strong>the</strong> key<br />
to maintaining <strong>the</strong> animals’ health.<br />
As for <strong>the</strong> medium-term objectives<br />
of <strong>the</strong> production department – <strong>we</strong><br />
want to improve our production index,<br />
as <strong>we</strong>ll as <strong>the</strong> EFFICIENCY and<br />
profitability indexes. In a word: <strong>we</strong><br />
want to be increasingly more performing!<br />
Goran PaNiCi<br />
Manager, Production Department of<br />
<strong>Smithfield</strong> <strong>Ferme</strong><br />
<strong>the</strong> position of Administrative Supervisor;<br />
Cluj: Ovidiu Pintea, promoted from <strong>the</strong><br />
position of Administrative and Logistics<br />
Supervisor;<br />
Iasi: Mihai Burghelea, promoted from <strong>the</strong><br />
position of Sales Supervisor.<br />
In addition to <strong>the</strong> responsibilities held in<br />
Brăila and Piteşti branches, Adrian Vîlcu<br />
took over also <strong>the</strong> management of Constanţa<br />
branch.<br />
Buftea will be coordinated by <strong>the</strong> team<br />
made of Ştefan Barzaianu (warehouse),<br />
Ciprian Grosu (transport) and Laconia Itu<br />
(administrative).<br />
Timisoara will be coordinated by <strong>the</strong><br />
team made of: Emil Isac (warehouse) and<br />
Mariana Târziu (administrative).<br />
Braşov remains a commercial office.
The civic and ecological educational<br />
n program “Your World? Clean!<strong>”</strong><br />
started within <strong>Smithfield</strong> companies in<br />
<strong>the</strong> school year 2009-2010.<br />
Competition of compositions and items made of recycled materials<br />
Your world? CLEaN!<br />
The civic and ecological educational program Your World? Clean! started within<br />
<strong>Smithfield</strong> companies in <strong>the</strong> school year 2009-2010. The children of agroalim<br />
and <strong>Smithfield</strong> Prod employees could find out from <strong>the</strong> information materials<br />
about <strong>the</strong> environment and <strong>the</strong> impact that <strong>the</strong> human activity has on it, about<br />
selective waste collection and about what each and every one of us can do<br />
individually and toge<strong>the</strong>r to take care of <strong>the</strong> environment<br />
at Agroalim, Your World? Clean!<br />
is also <strong>the</strong> first social responsibility<br />
program for <strong>the</strong> children of<br />
<strong>the</strong> employees, being very <strong>we</strong>ll received<br />
by all those involved, whe<strong>the</strong>r kids or<br />
adults. The program is simple, interesting,<br />
playful and also consistent with<br />
<strong>Smithfield</strong>’s commitment to environmental<br />
protection, being adjusted so as<br />
to be implemented in every Agroalim<br />
branch. All <strong>the</strong> employees’ children aged<br />
bet<strong>we</strong>en 7 and 13 years received a folder<br />
and an educational brochure on environmental<br />
protection to read toge<strong>the</strong>r<br />
with <strong>the</strong>ir parents. Then <strong>the</strong>y <strong>we</strong>re given<br />
a challenge: an invitation to <strong>the</strong> competition:<br />
<strong>the</strong> children could write a composition<br />
about <strong>the</strong> environment/environmental<br />
protection and/or make decorative<br />
items out of recycled materials as inventive<br />
as possible and… <strong>the</strong>y won!<br />
The items selected could <strong>the</strong>n be admired<br />
in Agroalim headquarters, as<br />
<strong>we</strong>ll as in <strong>the</strong> headquarters of <strong>Smithfield</strong><br />
On “Meat Industry Day<strong>”</strong>, at mid August<br />
last year, <strong>Smithfield</strong> Prod organized<br />
two events to <strong>the</strong> benefit of <strong>the</strong> nonadministrative<br />
employees: a butchering<br />
contest and a barbecue party<br />
– own production.<br />
No. 1 – March 2011<br />
Group companies, where similar competitions<br />
and exhibitions with <strong>the</strong> children’s<br />
creations <strong>we</strong>re organized.<br />
The program of information and development<br />
of responsible civic behaviors<br />
will also be continued this year, under<br />
<strong>the</strong> aegis of <strong>the</strong> national initiative Your<br />
World? Clean! initiated by PRAIS Foundation,<br />
with <strong>the</strong> support of <strong>the</strong> Ministry<br />
of Environment and of <strong>the</strong> School Inspectorate<br />
of <strong>the</strong> Municipality of Bucharest.<br />
This is why <strong>we</strong> are also launching an<br />
invitation to participate in <strong>the</strong> new edition<br />
of <strong>the</strong> competition on items made<br />
of recycled materials Your World? Clean!<br />
2011 with <strong>the</strong> works developed by our<br />
little artists – children of <strong>the</strong> employees<br />
of <strong>Smithfield</strong> Group. We are looking<br />
forward to receiving <strong>the</strong>ir creations at<br />
<strong>the</strong> headquarters of <strong>Smithfield</strong> <strong>Ferme</strong>,<br />
<strong>Smithfield</strong> Prod and Agroalim.<br />
FOR aDDITIONaL INFORMaTION:<br />
cristina.bodea@smithfield.ro<br />
n The competition named “Tournament<br />
of <strong>the</strong> Brave Butchers<strong>”</strong> aimed at<br />
awarding <strong>the</strong> <strong>best</strong> butcher employed<br />
with <strong>Smithfield</strong> Prod. The level of involvement<br />
in <strong>the</strong> competition was<br />
maximum, just like <strong>the</strong> emotions of<br />
<strong>the</strong> participating colleagues. Following<br />
a harsh jury decision, <strong>the</strong> 1st prize,<br />
consisting of a laptop, was awarded<br />
to Mr. Sandulescu Adrian, 2nd prize to<br />
Mr. Opris Nicolae, who received an au-<br />
n<br />
eMPlOYee iNVOlVeMeNT<br />
The competition called<br />
“Tournament of <strong>the</strong> Brave Butchers<strong>”</strong><br />
aimed at awarding <strong>the</strong> <strong>best</strong> butcher<br />
employed with <strong>Smithfield</strong> Prod.<br />
Congratulations<br />
to our winners:<br />
Agroalim:<br />
Mihăilescu Alex Andrei, 11 yo; Dan Ioana<br />
Antonia, 7 yo; Andronescu Mihnea, 7 yo;<br />
Gavrilă Alex Ionuţ, 13 yo; Gavrilă Antonia, 7<br />
yo; Mureşan Darius, 15 yo; Mureşan Daria,<br />
11 yo; Florescu Mihnea, 7 yo; Al Ali Leila,<br />
12 yo; Stancu Diana Maria, 13 yo; Diaconu<br />
Vlad, 12 yo; Popovici Andreea, 9 yo<br />
<strong>Smithfield</strong> Prod:<br />
Costea Adina Nicoleta, 11 yo; Ihring Ema, 8<br />
yo; Gyurkovits Alexandru, 14 yo; Costolas<br />
Darius, 12 yo; Oana Michi, 9 yo; Andriescu<br />
Catalin, 8 yo; Chierean Nicoleta, 9 yo;<br />
Besleaga/Calin Iasmina, 10 yo; Ciherean<br />
Giyona, 5 yo; Stoiadinov Emanuel, 15 yo;<br />
Dogariu Elena, 13 yo; Ielchici Miroslav, 10<br />
yo; Chifan Raluca, 9 yo; Dogariu Cristian,<br />
12 yo; Besleaga/Calin Flavia, 9 yo; Marcon<br />
Florina, 10 yo; Costolas David, 11 yo;<br />
Nicoara Cosmin, 10 yo; Velciov Bianca<br />
Monica, 11 yo; Ianc Alexandru, 13 yo;<br />
Costea Cosmin Petru, 12 yo<br />
TOURNAMENT OF THE BRAVE BUTCHERS<br />
dio system and 3rd prize consisting of<br />
a mobile telephone to Mr. Lica Flavius.<br />
We congratulate and thank all <strong>the</strong><br />
participants who proved that <strong>we</strong> can<br />
count on a true team of professionals.<br />
n The party was held inside <strong>the</strong> new<br />
canteen and started with its inauguration.<br />
We have every reason to believe<br />
that it was a successful one, but <strong>we</strong><br />
also have some proofs in images.<br />
11
eMPlOYee iNVOlVeMeNT<br />
12<br />
„ We want to encourage you to<br />
fur<strong>the</strong>r send your creations,<br />
as <strong>Smithfield</strong> Romania Piggy Mascot<br />
is not over yet!<strong>”</strong><br />
Mascot competition<br />
<strong>Smithfield</strong> România<br />
Piggy Mascot<br />
Over <strong>the</strong> last months of last year,<br />
<strong>Smithfield</strong> Romania employees<br />
<strong>we</strong>re invited to participate in a mascot<br />
competition aiming at finding<br />
<strong>the</strong> most representative emblem for<br />
<strong>the</strong> company.<br />
The participation was remarkable<br />
and <strong>we</strong> want to thank those who sent<br />
<strong>the</strong>ir works and proposals. We also<br />
want to encourage you to fur<strong>the</strong>r send<br />
your “creations<strong>”</strong>, as <strong>Smithfield</strong> ROMa-<br />
Nia Piggy Mascot is not over yet!<br />
FOR aDDITIONaL INFORMaTION:<br />
andrada.calancea@smithfieldferme.ro<br />
Competition for <strong>the</strong> children of <strong>Smithfield</strong> employees<br />
The nicest piggy drawings!<br />
We also continue <strong>the</strong> series of<br />
competitions and artistic activities<br />
for children with a new drawing<br />
competition, launched within<br />
<strong>Smithfield</strong> Group and intended for<br />
our little artists at home: The nicest<br />
piggy drawings competition!<br />
In order to participate in this contest,<br />
it is enough for your kids to want to<br />
draw <strong>the</strong> cutest/funniest piglets – <strong>the</strong><br />
drawings/paintings may be sent to <strong>the</strong><br />
headquarters of each group company<br />
(Communication /or HR department),<br />
and <strong>the</strong> winners will be selected by a<br />
jury from <strong>Smithfield</strong> <strong>Ferme</strong> and published<br />
in our next newsletter, toge<strong>the</strong>r<br />
with <strong>the</strong> kids’ works.<br />
The grand prize of <strong>the</strong> competition<br />
consists of a complete painting set for<br />
one winner. The remaining drawings<br />
selected will be exhibited at Smith-<br />
It is our pleasure<br />
to publish some of<br />
our colleagues’ achievements<br />
which cheered us up,<br />
while also making<br />
<strong>the</strong> choice of <strong>the</strong> winner<br />
a not so easy task.<br />
field <strong>Ferme</strong> headquarters, as <strong>we</strong>ll as at<br />
<strong>the</strong> headquarters of <strong>the</strong> Group companies.<br />
We are looking forward to receiving<br />
<strong>the</strong> “artworks<strong>”</strong> of <strong>the</strong> little dra<strong>we</strong>rs and<br />
painters within <strong>Smithfield</strong> family.<br />
in order to participate in this<br />
n contest, it is enough for your<br />
kids to want to draw <strong>the</strong> cutest/funniest<br />
piglets...<br />
FOR aDDITIONaL INFORMaTION:<br />
andrada.calancea@smithfieldferme.ro
„ <strong>Smithfield</strong> Prod fresh<br />
meat is a highest quality<br />
standard product.<br />
Comtim outlet store,<br />
Timișoara<br />
Our Comtim outlet store features<br />
daily a complete range of fresh<br />
pork meat, observing <strong>the</strong> highest<br />
quality and food safety standards.<br />
Weekly, <strong>we</strong> propose our clients<br />
new tempting offers, which are<br />
firstly communicated to our sales<br />
personnel.<br />
We permanently develop our<br />
product mix, trying new packaging<br />
solution in order to promptly<br />
respond to our clients most exigent<br />
expectation and needs.<br />
4 Polonă Street<br />
TimiȘoara<br />
Why choosing Comtim meat products?<br />
<strong>Smithfield</strong> Prod meat is a very high quality<br />
standard product.<br />
n <strong>Smithfield</strong> Prod has been certified<br />
iSO 22 000/2005 for cutting, carving<br />
and selling pork meat.<br />
n TUV austria Certificate confirms<br />
our slaughterhouse is observing one<br />
of <strong>the</strong> <strong>best</strong>, more prestigious food<br />
safety standards: <strong>the</strong> ISO 22000-2005.<br />
n This certification has been obtained<br />
following all TUV Austria Cert.<br />
audit and certification procedures,<br />
and is submitted to periodical supervising<br />
audits.<br />
No. 1 – March 2011<br />
n In order to get this certification,<br />
one should prove <strong>the</strong> HACCP requirements<br />
implementation , as <strong>we</strong>ll as<br />
<strong>the</strong> ability to manage <strong>the</strong> whole process<br />
within <strong>the</strong> organization aiming<br />
to produce safe food products.<br />
n<br />
NeWS<br />
Meat produced during morning<br />
in <strong>the</strong> slaughterhouse is packed<br />
and deliver in <strong>the</strong> shortest time lap<br />
to <strong>the</strong> COMTiM store.<br />
Work HoUrS:<br />
Monday 8.00 - 18.00h<br />
Tuesday/Friday 8.00 - 20.00h<br />
Saturday 8.00 - 14.00h<br />
Did you know...?<br />
l <strong>Smithfield</strong> Prod is one of <strong>the</strong> largest<br />
slaughterhouses in Europe, a<br />
market leader in pork slaughtering,<br />
not only due to its volumes produced<br />
and deliver to local market, but also<br />
due to its food safety and quality<br />
standards.<br />
l <strong>Smithfield</strong> is one of <strong>the</strong> few Romanian<br />
producers delivering to <strong>the</strong> local<br />
market 100% „made in Romania“<br />
pork meat.<br />
l In average, Comtim outlet receives<br />
fresh meat supplies twice a day.<br />
l Meat produced during morning<br />
in <strong>the</strong> slaughterhouse is packed and<br />
deliver in <strong>the</strong> shortest time lap to <strong>the</strong><br />
COMTIM store.<br />
13
PROjecTs<br />
<strong>Smithfield</strong> <strong>Ferme</strong>:<br />
Our colleagues from<br />
<strong>Smithfield</strong> <strong>Ferme</strong><br />
participated last<br />
October, in <strong>the</strong> commune<br />
of Jimbolia, in<br />
<strong>the</strong> public harvesting<br />
of a reference lot<br />
of 10 hectares cultivated<br />
with Pioneer<br />
hybrid corn and<br />
organically fertilized<br />
by <strong>Smithfield</strong> <strong>Ferme</strong>.<br />
RECORD CROPS with<br />
ORGaNiC FERTilizERS<br />
14<br />
„ The benefits of organic fertilizers<br />
are once again reconfirmed,<br />
through <strong>the</strong> significant results obtained.“<br />
Ovidiu Timbota Agricultural Director –<br />
<strong>Smithfield</strong> <strong>Ferme</strong>:<br />
n every year <strong>Smithfield</strong> <strong>Ferme</strong><br />
fertilizes several thousands of<br />
hectares with organic fertilizer,<br />
applied with <strong>the</strong> safest and most<br />
modern technologies of injection<br />
and scarification, according<br />
to plans and analyses which determine<br />
<strong>the</strong> optimum quantity of<br />
fertilizer required for <strong>the</strong> crop, for<br />
each and every parcel of land.<br />
n These plans and analyses are<br />
authorized and issued by <strong>the</strong><br />
Office for Pedological and Agrochemical<br />
Studies, a technical<br />
specialized body within <strong>the</strong> Ministry<br />
of Agriculture and Rural<br />
Development.<br />
T<br />
his is <strong>the</strong> third consecutive year<br />
when <strong>Smithfield</strong> <strong>Ferme</strong> organizes<br />
this experiment, which<br />
proves our constant concern for <strong>the</strong><br />
promotion of modern agriculture.<br />
The benefits of organic fertilizers<br />
are once again reconfirmed, through<br />
<strong>the</strong> significant results obtained from<br />
harvesting <strong>the</strong> lots organically fertilized<br />
by our specialists – 12 tons per<br />
hectare, values which exceed <strong>the</strong> results<br />
from <strong>the</strong> lots cultivated without<br />
fertilization or chemically fertilized<strong>”</strong>,<br />
declares Ovidiu Timbota, agricultural<br />
director of <strong>Smithfield</strong> <strong>Ferme</strong>.<br />
Following <strong>the</strong> harvesting of <strong>the</strong> lots<br />
cultivated with Pioneer hybrid corn<br />
and organically fertilized, record<br />
crops in excess of 12 tons/hectare<br />
<strong>we</strong>re obtained.<br />
The event is part of <strong>Smithfield</strong> <strong>Ferme</strong>’s<br />
program to promote modern<br />
n<br />
The event is part of <strong>Smithfield</strong><br />
<strong>Ferme</strong>’s program to promote<br />
modern agriculture, achieved by<br />
means of organic fertilizers.<br />
agriculture, achieved by means of<br />
organic fertilizers, developed in partnership<br />
with Pioneer Company and<br />
under <strong>the</strong> supervision of <strong>the</strong> Office<br />
for Pedological and Agrochemical<br />
Studies from Timis.<br />
The event was attended by Regional<br />
Manager Miki Babuscov, on<br />
behalf of Pioneer Company, <strong>the</strong> land<br />
owner, Mr. Eugen Baziliuc, representatives<br />
of <strong>the</strong> National Environmental<br />
Guard and <strong>the</strong> National Environmental<br />
Agency, local authorities<br />
and farmers.<br />
“We are honored by <strong>the</strong> partnership<br />
with <strong>Smithfield</strong> <strong>Ferme</strong> with<br />
which, year by year, <strong>we</strong> prove <strong>the</strong><br />
combined efficiency of our products<br />
and <strong>the</strong>ir constant support for<br />
<strong>the</strong> Romanian farmer<strong>”</strong>, declared<br />
Miki Babuscov, Regional Manager<br />
of Pioneer.
n<br />
<strong>Smithfield</strong> Prod and <strong>Smithfield</strong><br />
<strong>Ferme</strong> <strong>we</strong>re awarded <strong>the</strong><br />
Excellence award in CSR for <strong>the</strong><br />
tree planting initiatives.<br />
Excellence in CSR award<br />
<strong>Smithfield</strong> Prod and <strong>Smithfield</strong> <strong>Ferme</strong><br />
won <strong>the</strong> Excellence in CSR Award for <strong>the</strong><br />
tree planting initiatives, which have become<br />
a tradition for us, starting 2008.<br />
The award was granted by PRAIS Foundation,<br />
during <strong>the</strong> official award ceremony<br />
of <strong>the</strong> 4th edition of <strong>the</strong> national<br />
planting movement “Millions of People,<br />
Millions of Trees<strong>”</strong>.<br />
Communities and traditions:<br />
“Be one of us!<strong>”</strong> program<br />
The Western part of<br />
Romania is a multicultural<br />
area of <strong>the</strong> Central<br />
Europe where community<br />
traditions and<br />
customs are kept by <strong>the</strong><br />
locals, whe<strong>the</strong>r Romanians,<br />
Hungarians, Serbians, Swabians or<br />
Bulgarians. <strong>Smithfield</strong> <strong>Ferme</strong> is excited<br />
to support this year also a wide range of<br />
customs and festivals related to <strong>the</strong> traditional<br />
rural calendar, whe<strong>the</strong>r recitals with<br />
folklore songs and dances, traditional<br />
craftsmanship fairs, sports events.<br />
All those interested in <strong>the</strong> support provided<br />
for cultural events and local traditions by our<br />
company are asked to contact us at <strong>the</strong> following<br />
email address: andrada.calancea@<br />
smithfieldferme.ro.<br />
No. 1 – March 2011<br />
<strong>Smithfield</strong> <strong>Ferme</strong> won <strong>the</strong><br />
cOMMuNiTY iNVesTMeNT<br />
Excellence Award for Environmental Protection<br />
and Community Involvement in 2010<br />
last September, <strong>the</strong> US-based<br />
parent-company, <strong>Smithfield</strong><br />
Foods, awarded our colleagues from<br />
<strong>Smithfield</strong> <strong>Ferme</strong> an Excellence<br />
Award for Environmental Protection<br />
and Community Involvement.<br />
The award, in <strong>the</strong> amount<br />
of USD 2,000, was donated<br />
to <strong>the</strong> support centre<br />
for children with special<br />
educational needs (C.E.S)<br />
„Pentru un zâmbet de copil<strong>”</strong><br />
in Masloc village, Timis<br />
County.<br />
“This award motivates<br />
us to fur<strong>the</strong>r develop<br />
<strong>the</strong>se projects and launch<br />
new ones, so as to help<br />
<strong>the</strong> young generation to<br />
brea<strong>the</strong> a cleaner air and have a<br />
greener planet<strong>”</strong>, declared Mr. Bogdan<br />
Mihail, CEO of <strong>Smithfield</strong> Romania.<br />
The <strong>Smithfield</strong> <strong>Ferme</strong> project was<br />
developed for one year and included<br />
tree planting campaigns, trainings<br />
on <strong>the</strong> environment and selective<br />
waste collection, a number of informational,<br />
educational and volunteering<br />
actions conducted under <strong>the</strong><br />
aegis of <strong>the</strong> “Earth Week<strong>”</strong>, water testing<br />
and monitoring actions.<br />
“Environment and community<br />
involvement are essential components<br />
of <strong>Smithfield</strong>’s CSR and<br />
„ David Townsend Environmental Affairs – <strong>Smithfield</strong> Foods:<br />
You have a model of community involvement<br />
which can become a model for o<strong>the</strong>r companies<br />
in <strong>the</strong> <strong>Smithfield</strong> family.“<br />
sustainable development<br />
programs and<br />
<strong>we</strong> are proud of our<br />
achievements in Romania.<br />
You have a<br />
model of community<br />
involvement which<br />
can become a model<br />
for o<strong>the</strong>r companies<br />
in <strong>the</strong> <strong>Smithfield</strong> family<strong>”</strong>, declares<br />
David Townsend, Environmental<br />
Affairs, <strong>Smithfield</strong> Foods.<br />
The awards, granted annually<br />
by <strong>the</strong> management of <strong>Smithfield</strong><br />
Foods, <strong>we</strong>re created to recognize <strong>the</strong><br />
activity of <strong>the</strong> <strong>Smithfield</strong> subsidiaries<br />
and <strong>the</strong>ir staff in <strong>the</strong> prevention of<br />
pollution and intensification of environmental<br />
protection through innovative<br />
projects. The projects <strong>we</strong>re<br />
assessed according to several criteria<br />
such as: environmental impact, social<br />
significance, originality and innovation,<br />
as <strong>we</strong>ll as project transferability<br />
to any o<strong>the</strong>r group subsidiary.<br />
<strong>Smithfield</strong> <strong>Ferme</strong>’s Green Campaign results in 2010<br />
<strong>Smithfield</strong> <strong>Ferme</strong>’s waste selective<br />
collection and recycling program,<br />
started last August, has generated<br />
a significant participation<br />
and, according also to <strong>the</strong> slogan of this internal<br />
campaign – “We collect selectively and<br />
select collectively<strong>”</strong> – <strong>we</strong> managed to make a<br />
difference and show that <strong>Smithfield</strong> <strong>Ferme</strong>’s<br />
employees are also committed and<br />
responsible citizens. As a result of<br />
<strong>the</strong> program, around 4 tons of paper<br />
and one ton of plastic materials<br />
<strong>we</strong>re recycled during <strong>the</strong> four months and a<br />
half remained from last year. The Green Campaign<br />
will be continued this year, hoping to<br />
generate as many supporters as possible.<br />
15
csR/sOciAl<br />
16<br />
n<br />
World Water Monitoring Day is a<br />
teaching activity aimed at raising<br />
awareness on <strong>the</strong> importance of keeping<br />
<strong>the</strong> environment clean.<br />
at <strong>the</strong> initiative of <strong>Smithfield</strong> <strong>Ferme</strong> and <strong>Smithfield</strong> Prod<br />
Fifty students monitored <strong>the</strong> quality<br />
of <strong>the</strong> waters from Timis and Arad County<br />
our colleagues from <strong>Smithfield</strong><br />
<strong>Ferme</strong> and <strong>Smithfield</strong> Prod,<br />
toge<strong>the</strong>r with 50 children from<br />
<strong>the</strong> General School of Barsa, Arad<br />
County, and <strong>the</strong> General School of<br />
Utvin, Timis County, tested <strong>the</strong> waters<br />
of Canalul Morilor river and <strong>the</strong><br />
waters resulting from <strong>the</strong> treatment<br />
process of <strong>Smithfield</strong> Prod’s treatment<br />
station, within <strong>the</strong> international<br />
program “World Water Monitoring<br />
Day<strong>”</strong>.<br />
This teaching-educational activity<br />
was conducted last November, be-<br />
„Helping Hungry Homes<strong>”</strong> at <strong>Smithfield</strong> Prod<br />
With <strong>the</strong> “Helping Hungry<br />
Homes<strong>”</strong> program, implemented<br />
by <strong>Smithfield</strong> Prod ever since<br />
2009, <strong>we</strong> had <strong>the</strong> opportunity<br />
to donate in 2010 more than<br />
4.500 kg of pork and pork products<br />
to more than 17 different<br />
organizations from Timisoara<br />
and <strong>the</strong> surrounding, which<br />
take care of persons in social<br />
risk situations, supporting <strong>the</strong>m<br />
to increase <strong>the</strong> quality of <strong>the</strong> life<br />
of <strong>the</strong>ir beneficiaries.<br />
“Helping Hungry Homes Program“<br />
contributed also in 2010<br />
to increasing <strong>the</strong> quality of life<br />
of adults with intellectual disabilities,<br />
beneficiaries of “Pentru<br />
Voi<strong>”</strong> Foundation. This program<br />
contributed to providing a daily<br />
warm meal for 138 adults with<br />
intellectual disabilities, beneficiaries<br />
of <strong>the</strong> services provided<br />
by “Pentru Voi<strong>”</strong> Foundation. More<br />
than in <strong>the</strong> previous years, Smith-<br />
ing already at its third edition, as an<br />
experiment with <strong>the</strong> role of raising<br />
<strong>the</strong> awareness of <strong>the</strong> young generation<br />
regarding <strong>the</strong> protection of water<br />
resources and <strong>the</strong> importance of<br />
environmental protection.<br />
In Arad County, 30 pupils from<br />
<strong>the</strong> General School of Barsa, toge<strong>the</strong>r<br />
with representatives of<br />
<strong>Smithfield</strong> <strong>Ferme</strong>’s Environmental<br />
department, tested <strong>the</strong> water of<br />
Canalul Morilor river. The event<br />
was also attended by <strong>the</strong> mayor of<br />
Barsa, Mr. Avram Ciev, representa-<br />
field Prod understood this need<br />
and responded promptly to <strong>the</strong><br />
requests by providing fresh pork<br />
products several times a <strong>we</strong>ek.<br />
These <strong>we</strong>re cooked in <strong>the</strong> Foundation’s<br />
canteen and served in<br />
<strong>the</strong> two day centers for adults<br />
with intellectual disabilities, located<br />
in Freidorf neighborhood:<br />
“Împreună<strong>”</strong> Day Center and<br />
“Ladislau Tacsi<strong>”</strong> Day Center.<br />
“Even though some of our<br />
beneficiaries’ families have<br />
financial difficulties, <strong>the</strong>y are<br />
happy that <strong>the</strong>ir children are<br />
provided with a good meal<br />
by „Pentru Voi<strong>”</strong>. This is also<br />
due to <strong>Smithfield</strong> Prod, which<br />
continues to support <strong>the</strong> provision<br />
of a healthy, quality<br />
meal, to <strong>the</strong> most excluded<br />
of <strong>the</strong> excluded – adults with<br />
intellectual disabilities from<br />
Timişoara,<strong>”</strong> said <strong>the</strong> officials of<br />
Pentru Voi Foundation.<br />
n<br />
helping hungry homes Program contributed<br />
also in 2010 to increasing <strong>the</strong> quality<br />
of life of adults with intellectual disabilities,<br />
beneficiaries of „Pentru Voi<strong>”</strong> Foundation.<br />
„Helping Hungry Homes<strong>”</strong> at Agroalim<br />
In <strong>the</strong> period June – September<br />
2010, Helping Hungry<br />
Homes, a program inspired by<br />
<strong>the</strong> <strong>best</strong> practice model implemented<br />
in <strong>Smithfield</strong> Prod<br />
ever since 2009, was promoted<br />
through working meetings at<br />
<strong>the</strong> local level, as part of a promotion<br />
tour, in all Agroalim<br />
branches. Thus, <strong>we</strong> managed to<br />
start this corporate responsibility<br />
program in all <strong>the</strong> branches,<br />
based on a social component, a<br />
program with an extraordinary<br />
social impact, representative<br />
for <strong>the</strong> application of <strong>the</strong> values<br />
underpinning <strong>Smithfield</strong>’s<br />
working philosophy, throughout<br />
<strong>the</strong> world.<br />
As a result hereof, at <strong>the</strong> end<br />
of 2010 <strong>the</strong> program has been<br />
100% implemented in 4 Agroalim<br />
branches: Buftea, Cluj, Baia<br />
Mare and Bacau, while it is in<br />
a contracting stage in all <strong>the</strong><br />
o<strong>the</strong>r branches. In 2010, Agroalim<br />
donated over 4,473 kg of<br />
food products to persons in social<br />
risk situations. In this period,<br />
tives of Crisuri Romanian Waters,<br />
as <strong>we</strong>ll as professors of <strong>the</strong> local<br />
school. Within <strong>the</strong> same period,<br />
20 5th graders from Utvin School<br />
with 1st to 8th grades (Sanmihaiu<br />
Roman commune), Timis County,<br />
accompanied by an educator,<br />
tested <strong>the</strong> water resulted from <strong>the</strong><br />
treatment process within <strong>Smithfield</strong><br />
Prod’s treatment station. The<br />
event was organized as an open<br />
lesson with discussions about <strong>the</strong><br />
importance of preserving <strong>the</strong> natural<br />
resources and, with <strong>the</strong> help<br />
of <strong>the</strong> testing kits made available,<br />
a series of parameters on quality<br />
water <strong>we</strong>re monitored.<br />
<strong>we</strong> provided food products for<br />
more than 8,000 beneficiaries<br />
of social services, by means of<br />
several local partners, including,<br />
among o<strong>the</strong>rs: Fundatia Romana<br />
pentru Copii, Comunitate si<br />
Familie, Cluj; Caritas Association<br />
and Sfantul Stelian Association<br />
from B ucharest; Speranta Foundation<br />
from Baia Mare or Lumina<br />
Association from Bacau.<br />
This program created <strong>the</strong> necessary<br />
platform for Agroalim<br />
to become a more responsible<br />
member in <strong>the</strong> local community<br />
in all <strong>the</strong> branches where<br />
it operates.<br />
I thank my colleagues who,<br />
toge<strong>the</strong>r with me, manage this<br />
program on a daily basis, at <strong>the</strong><br />
local level: Alina – Buftea, Ovidiu<br />
– Cluj, Violeta – Bacau and<br />
Petru – Baia Mare, <strong>the</strong> branch<br />
managers who understood <strong>the</strong><br />
program importance and all <strong>the</strong><br />
departments which support<br />
this program and contribute directly<br />
or indirectly to this benefaction<br />
action. (Cristina Bodea)
The youngest of us<br />
Tudor Petcu<br />
3 years old<br />
Oana Milchi<br />
8 years old<br />
No. 1 – March 2011<br />
Maya<br />
Formagiu<br />
4 years old<br />
Cătălin Marius<br />
Prodan<br />
Bărbulescu<br />
15 years old<br />
Vlad Bunescu<br />
1 year and 9<br />
months old<br />
She likes playing <strong>the</strong> guitar<br />
and wants to be an actress.<br />
She likes dancing, music, skating<br />
and Barbie cartoons. As of September,<br />
she will go to school and is<br />
looking forward to unlocking <strong>the</strong><br />
secrets of ma<strong>the</strong>matics.<br />
n<br />
He likes cartoons (his favorites are Mickey Mouse<br />
Clubhouse and The Cars), playing Lego and cars.<br />
He has many friends and loves his family very much.<br />
We are looking forward to receiving pictures<br />
of your kids, so <strong>we</strong> invite you to write us at:<br />
<strong>Smithfield</strong> <strong>Ferme</strong>, 7-9 Bd. Cetatii, Timisoara<br />
or: andrada.Calancea@smithfieldferme.ro .<br />
She wants to become a police officer,<br />
she behaves and likes dancing very much.<br />
She likes Little Mermaid cartoons and cries<br />
when she hears a sad song.<br />
Serena<br />
Balaban<br />
7 years old<br />
He likes hypoalergic formula<br />
milk, rock music and speaks<br />
foreign languages<br />
She is sociable, likes dancing, cartoons and<br />
sleighing. She wants to be an educator.<br />
He likes fairytales, drawing, Metallica<br />
band and girls who are older than he is.<br />
As of April, he will go to a nursery.<br />
He <strong>best</strong> likes books<br />
illustrated with animals.<br />
She likes her computer and dolls.<br />
She wants to be a doctor.<br />
He is a member of a folklore dance group. He practices<br />
sports and attends classes of electronic organ.<br />
He is passionate about folklore and travelling.<br />
The YOuNGesT OF us<br />
alexandru<br />
Daniel<br />
Solticzki<br />
4 months<br />
old<br />
Sara Maria<br />
Chivulescu<br />
4 years old<br />
alexandra<br />
Stoian<br />
7 years old<br />
Matei Balaban<br />
2 years and<br />
6 months old<br />
He is sociable and friendly,<br />
he likes building games and<br />
playing with cars and trucks.<br />
His favorite cartoons are<br />
Disney’s Cars, Tarzan and<br />
Toy Story.<br />
andrei<br />
Cîrstea<br />
1 year and<br />
10 months old<br />
17
aWardS<br />
l Production – Zaharia GHIMBOASA<br />
Zache is very hard working and helps on a<br />
daily basis with production organization on<br />
<strong>the</strong> two lines he is in charge of. His boss confesses<br />
that he would clone him if possible…<br />
(it’s true, not only him…) and so he would<br />
no longer have production problems.<br />
l Technical – Alin CAPRARIU<br />
A complete engineer. The development of<br />
<strong>the</strong> new packaging area, a project he was<br />
totally involved in, is <strong>the</strong> argument which<br />
convinced Dorel Bodea to propose him<br />
among this year’s laureates.<br />
l Rendering – Adrian BELEI<br />
He joined <strong>the</strong> Rendering team in 2007, as<br />
operator. With a positive attitude, it was<br />
only a matter of time to become a successful<br />
team leader.<br />
l Financial – Ana Maria SERBAN<br />
A person <strong>we</strong> can all count on. She took over<br />
many of Aira’s responsibilities, while also<br />
handling successfully all her financial reporting<br />
and SOX tasks.<br />
l Legal – Stefania SURDE<br />
Hard working, loyal and discreet. She is not<br />
so bad in terms of competence ei<strong>the</strong>r, and<br />
she also does not blush to tell you what she<br />
truly thinks.<br />
l Logistics – Razvan GONCIULEA<br />
He has been working with <strong>the</strong> company<br />
for almost 4 years. He started at <strong>the</strong> warehouse<br />
of refrigerated products, an administrator<br />
without a team, he created <strong>the</strong><br />
team and took <strong>the</strong> fresh pork deliveries to<br />
a level of excellence.<br />
l Sales – Ionut CRETU<br />
He quickly learned a profession that o<strong>the</strong>rs<br />
need 20 years to master. He is tenacious,<br />
does not give up in difficult situations, is<br />
resilient to stress. Results – he managed<br />
to sell by himself a volume equivalent to<br />
120,000 pigs/year.<br />
18<br />
SOCIAL<br />
MEDIA:<br />
<strong>Smithfield</strong> Prod employees<br />
awarded in 2010<br />
<strong>Smithfield</strong> Foods started to use <strong>the</strong> “social media<strong>”</strong> as a<br />
means of efficient communication with <strong>the</strong> employees.<br />
you can find below some useful links where <strong>Smithfield</strong><br />
Foods is officially presented on <strong>the</strong> <strong>we</strong>b.<br />
Employee of <strong>the</strong> Month<br />
of October<br />
Costantin VaSiliU, Logistics Department,<br />
Fresh Deliveries Section.<br />
Ever since he started working for <strong>the</strong> company,<br />
Mr. Vasiliu has proven professionalism,<br />
easily integrating within <strong>the</strong> team,<br />
accepting and successfully completing all<br />
his work tasks. He has shortly learned <strong>the</strong><br />
products and <strong>the</strong> working processes within<br />
<strong>the</strong> department, thus managing to quickly<br />
adjust to any position.<br />
Employee of <strong>the</strong> Month<br />
of November<br />
awards<br />
Viorica BaRBalaTa, Quality Department.<br />
Viorica Barbalata has a remarkable experience<br />
in her activity, which enables her<br />
to precisely identify <strong>the</strong> issues arising on<br />
<strong>the</strong> cutting line and correct irregularities<br />
in real time. Punctuality and her efficient<br />
collaboration with all those involved in<br />
<strong>the</strong> cutting process have also contributed<br />
to her victory.<br />
n http://www.youtube.com/user/<strong>Smithfield</strong>Foods<br />
n http://twitter.com/smithfieldcsr<br />
n http://www.flickr.com/<br />
„<strong>Smithfield</strong> Prod 2010“<br />
Excellence awards<br />
<strong>Smithfield</strong> Prod 2010 Excellence Awards<br />
are honors granted for <strong>the</strong> entire activity,<br />
rewarding those colleagues who<br />
remarkably came to <strong>the</strong> fore throughout<br />
<strong>the</strong> year by <strong>the</strong> significant positive impact<br />
each and every one of <strong>the</strong>m had in<br />
<strong>the</strong>ir field of activity.<br />
We would like to congratulate again our<br />
colleagues who <strong>we</strong>re chosen <strong>the</strong> winners<br />
of <strong>the</strong> Excellence Awards for 2010 and<br />
wish <strong>the</strong>m more successes in <strong>the</strong> future:<br />
l ionel BRaTU, Inventory controller, Financial<br />
department<br />
l alexandra ClOSCa, Administration<br />
and Waging Specialist, Human Resources<br />
department<br />
l Gabriela NEBUNElEa, Branch Manager<br />
Bacau<br />
l Felicia NaE, Stocks and Internal Transport<br />
Specialist, Logistics department<br />
„2010 interns“<br />
program<br />
l Oana Szackas, student of <strong>the</strong><br />
Faculty of Political and Communication<br />
Sciences, PR intern:<br />
„Following <strong>the</strong> internship, I acquired a<br />
beautiful experience regarding <strong>the</strong> work<br />
in a multinational company. This period<br />
helped me in my personal and professional<br />
development, as <strong>we</strong>ll as improving<br />
my practical skills and, implicitly, <strong>the</strong> possibilities<br />
to successfully cope with a job.<strong>”</strong><br />
l Simelda Zippfenig, TPA student,<br />
Production intern:<br />
„In <strong>the</strong> three months of practice I managed<br />
to improve and consolidate my<br />
knowledge about pork production and<br />
processing, I made friends and developed<br />
my communication and teamwork skills.<br />
As a student and future engineer, this experience<br />
was as interesting as it was useful<br />
in my university activity.<strong>”</strong>
We want to congratulate again our<br />
award-winning colleagues and wish<br />
<strong>the</strong>m more successes in <strong>the</strong> future.<br />
“Most involved employee<strong>”</strong> awards<br />
l Mihai alDa was chosen <strong>the</strong> most involved<br />
employee due to <strong>the</strong> support provided<br />
in Padureni Feedmill. The use of his<br />
academic experience and own scientific<br />
works helped <strong>the</strong> feeds laboratory within<br />
Padureni Feedmill raise to <strong>the</strong> highest standards<br />
requested by <strong>the</strong> current legislation<br />
in <strong>the</strong> field of animal feeds. For <strong>the</strong>se, <strong>we</strong><br />
thank Mr. Alda.<br />
l Rodica BUia was chosen <strong>the</strong> most<br />
involved employee. Mrs. Buia stood out<br />
throughout <strong>the</strong> years due to her remarkable<br />
results in <strong>the</strong> monitoring and coordination<br />
of <strong>the</strong> daily activities related to <strong>the</strong> financialaccounting<br />
transactions. In addition, her<br />
active involvement in <strong>the</strong> implementation<br />
of <strong>the</strong> IT services and of <strong>the</strong> document and<br />
information flows qualified her, once more,<br />
to be chosen <strong>the</strong> most involved employee.<br />
l Vasile iEzaN, due to his contribution<br />
in <strong>the</strong> development of <strong>the</strong> swine delivery<br />
planning process to <strong>the</strong> slaughterhouse,<br />
as <strong>we</strong>ll as bet<strong>we</strong>en <strong>the</strong> farms. Congratulations!<br />
No. 1 – March 2011<br />
n<br />
<strong>Smithfield</strong> Romania is honored to recognize<br />
and appreciate <strong>the</strong> special involvement,<br />
perseverance, performance, abnegation<br />
of its employees. Toge<strong>the</strong>r, <strong>we</strong> are certain<br />
<strong>we</strong> <strong>shall</strong> <strong>stay</strong> <strong>the</strong> <strong>best</strong>!<br />
l Silvian MORaRi, environment engineer<br />
advisor within <strong>the</strong> Agricultural Department<br />
was chosen <strong>the</strong> employee most involved in<br />
volunteering actions. Employed with <strong>Smithfield</strong><br />
<strong>Ferme</strong> for two years, Silvian has actively<br />
participated in all <strong>the</strong> company’s CSR programs:<br />
Back to school, World Water Monitoring<br />
Day, Helping Hungry Homes, Millions of<br />
People, Millions of Trees. Our colleague is also<br />
a founding member of <strong>the</strong> non-governmental<br />
organization Friends of Nature, collaborating<br />
in <strong>the</strong> WWMD action of November 2009<br />
organized in Gătaia.<br />
l Viorel MaRa, a <strong>Smithfield</strong> <strong>Ferme</strong> employee<br />
for 10 years occupying <strong>the</strong> position of<br />
head of maintenance service, was chosen <strong>the</strong><br />
most innovative employee. Viorel received<br />
this honor due to his innovation and active<br />
involvement in making <strong>the</strong> production processes<br />
more efficient and increasingly better.<br />
l Marian SaBaDiS was chosen <strong>the</strong> most<br />
involved employee due to his special contribution<br />
to <strong>the</strong> company’s volunteering actions<br />
and social responsibility.<br />
n<br />
at <strong>the</strong> end of last year, <strong>Smithfield</strong><br />
company received <strong>the</strong> international<br />
certification for occupational health and<br />
safety management system implementation<br />
– OhSaS 18001:2007.<br />
awards<br />
aWardS<br />
“Employee of <strong>the</strong> month“ in 2011<br />
l Gheorghe BaDER. For his devotion,<br />
perseverance and<br />
engagement in prioritizing<br />
and solving<br />
various key situations<br />
appeared in <strong>the</strong> constructions<br />
and maintenance<br />
department<br />
and thorough knowledge of all <strong>the</strong> technological<br />
equipments used for <strong>the</strong> operation<br />
of <strong>Smithfield</strong> farms.<br />
l Virginia SUCiU. For more than 30 years<br />
of activity in <strong>the</strong> administration<br />
and<br />
development of software<br />
programs specific<br />
to <strong>the</strong> production<br />
flow and management<br />
accountancy.<br />
awardee in 2010<br />
l Mircea BÎTCĂ, ISO Coordinator, was chosen<br />
<strong>the</strong> „Employee of<br />
<strong>the</strong> Month<strong>”</strong> for his dedication,<br />
involvement<br />
and successful implementation<br />
of <strong>the</strong> system<br />
in only 9 months.<br />
Mircea Bîtcă has been working for <strong>Smithfield</strong><br />
<strong>Ferme</strong> since April 2006, within <strong>the</strong> environmental<br />
department, and become <strong>the</strong> project<br />
coordinator for <strong>the</strong> implementation of <strong>the</strong> integrated<br />
management system in February<br />
2009. Last year, <strong>Smithfield</strong> <strong>Ferme</strong> received<br />
three important international certifications<br />
from TÜV Austria Romania for <strong>the</strong> implementation<br />
of <strong>the</strong> Quality Management System<br />
(ISO 9001:2008), of <strong>the</strong> Environmental<br />
Management System (ISO 14001: 2004)<br />
and of <strong>the</strong> Occupational Health and Safety<br />
Management System (OHSAS 18001:2007).<br />
Under his coordination, <strong>Smithfield</strong> <strong>Ferme</strong> has<br />
recently obtained <strong>the</strong> HACCP certificate<br />
19
csR/sOciAl<br />
20<br />
<strong>Smithfield</strong> is a company which develops<br />
n year-by-year and wants <strong>the</strong> communities<br />
where it operates to know <strong>the</strong> same development.<br />
„Un zâmbet de copil “<br />
„Milions of people, milions of trees“<br />
(planting at Nitchidorf)<br />
„Green Week“ - <strong>Smithfield</strong> Prod<br />
Earth Day<br />
“Helping Hungry Homes<strong>”</strong><br />
„Milions of people,<br />
milions of trees“<br />
„Your World? Clean!“ Program<br />
CSR 2010 in images:<br />
„Un zâmbet de copil “<br />
„Green Week“ - <strong>Smithfield</strong> Prod<br />
„Water Monitoring Day“<br />
at Bârsa