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FEATURES 

CONTENTS 

MAY 2012 ISSUE 086 

030//THE FESTIVE SEASON 

Rock out at this summer’s hottest music festivals—from 

classical to electronic to jazz. We explore the ins and outs of 

lineups, crowdsurfing, gear and festival food. 

040//COUNTRY ROAD 

Virginia’s Crooked Road is where time stands still—fiddlers 

fiddle, youths flat-foot at the country store on a Friday night 

and people celebrate the birthplace of country music—deep 

in Appalachia. 

046//SOUND TRAVELS 

In 1958, John Koss invented headphones, forever changing 

travel. As part of the in-ear experience, we give you our top 

100 songs—tunes to listen to while on the road and songs 

inspired by travel. Plus, the best in city audio tours and 

museum guides. 

BUSINESS 

056//CAPITOL RECORDS 

Festivals can’t survive on music alone—these days the big 

business behind summer concerts is about cross branding 

partnerships and vending opportunities. 

062//TABLE FOR ONE 

Every business traveler has had to do it—eating alone is an art 

form and one that’s getting easier with solo friendly communal 

tables and bar options. 

THIS PAGE: 

PHOTOGRAPH BY 

JIM SMITHSON 

ON THE COVER: 

PHOTOGRAPH BY 

JIM SMITHSON 

TYPE ILLUSTRATION BY 

OLIVIA CHANCELLOR

CONTENTS 

009//LET’S GO 

009//The top 

10 must-dos 

in Indianapolis 

012//This month’s 

greatest historic 

events 

014//Dip your 

toes into Mexico’s 

otherworldly Cenotes 

016//The ultimate 

neck rolls for the 

ultimate nap 

018//Artist inspired 

makeup that will 

turn anyone into a 

masterpiece 

020//Get a taste of 

some capitol cool 

028//Three people’s 

attempt to save 

California’s state parks 

053//BUSINESS 

These tech-y watches 

work double time to 

make your life easier 

110//PUZZLES 

Sudoku & Crossword 

114//THE ROOM 

Grand Resorts, Punta 

Cana, Dominican Republic 

SAVE IT Last May, California decided to close 70 of its state parks to save 

money, eliminating your access to beauties like Castle Crags, below. 

067//ON THE TOWN 

Feel like a local: We’ve uncovered the newest and most exciting 

restaurants, shops, trends and people in some of the cities we serve 

BALTIMORE, MD //067 

MILWAUKEE, WI//081 

101//MORE FOR YOU 

Find out how to log on to Gogo Inflight Internet (where you can access 

a digital version of this magazine). Also, look over AirTran Airways’ 

programs, route map, clothing and inflight beverage offerings. 

THERE’S MORE//Check out the magazine at 

airtran.com/go or get the new Go app by scanning 

this code using your iPhone or iPad. 

GO MAGAZINE APP 

Download our free 

app at iTunes 

FOLLOW US ON TWITTER 

twitter.com/AirTranGo 

MAY 2012 4 

GO MAGAZINE 

JOIN US ON FACEBOOK 

facebook.com/AirTran. 

GoMagazine 

airtran.com/go 

EDITORIAL 

editorial@airtranmagazine.com 

Editor-in-Chief 

Orion Ray-Jones 

Executive Editor 

Jaime Lowe 

Assistant Editor 

Sophie-Claire Hoeller 

Editorial Interns 

Hannah Serena Goldstein 

Aigerim Saparova 

Roselyn Sebastian 

ART 

art@airtranmagazine.com 

Art Director 

Tony Judge 

Associate Art Director 

Bobby Lawhorn 

Photo Editor 

Jessie Adler 

ADVERTISING 

stephen.andrews@ink-global.com 

For Advertising Inquiries 

call toll-free 888-864-1732 

U.S. Group Publishing Director 

Steve Andrews 

Associate Publisher 

Greg Caccavale 

Director of Sales 

Tony Alexander 

Senior Account Managers 

Leslie Stockton, Matt Taylor, 

Banu Yilmaz 

Production Manager 

Joe Massey 

Production Controllers 

Sonam Master, Stacy Willis 

Marketing Manager 

Nikkole Wyrick 

INK 

Executive Creative Director 

Michael Keating 

Publishing Director 

Simon Leslie 

Chief Operating Officer 

Hugh Godsal 

Chief Executive 

Jeffrey O’Rourke 

Online Director 

Sal Lababidi 

SOUTHWEST AIRLINES 

Vice President of Marketing, 

Sales & Distribution 

Kevin Krone 

Director of Advertising 

Sandra Howard 

Go is published on behalf of AirTran 

Airways by Ink, 68 Jay Street, Suite 

315, Brooklyn, NY 11201 Tel: 347-294- 

1220 Fax: 917-591-6247 

© Ink All material is strictly copyright and all rights are 

reserved. No part of this publication may be reproduced 

in whole or part without the prior written permission of 

the copyright holder. All prices and data are correct at 

the time of publication. Opinions expressed in Go are not 

necessarily those of the publisher or AirTran Airways, and 

AirTran Airways does not accept responsibility for advertising 

content. Any pictures or transparencies supplied 

are at the owner’s risk. Any mention of AirTran Airways or 

use of the AirTran Airways logo by any advertiser in this 

publication does not imply endorsement of that company 

or its products or services by AirTran Airways.

PHOTOS: CAMIRAND, VÉRONIQUE VIAL COSTUMES: DOMINIQUE LEMIEUX © 2004, 2012 CIRQUE DU SOLEIL ©DISNEY CDS-12-22498 

THE IMPOSSIBLE, POSSIBLE. 

Treat yourself to an evening like no other. Mesmerizing performances, 

breathtaking acrobatics, moving live music, stunning spectacle and sheer 

beauty—all combine in complete harmony to make the impossible, possible. 

JOIN US ONLINE 

For tickets, call 407.939.7328 or visit the La Nouba Box Offi ce. 

Ask about pricing options for adults and children. 

WRITTEN AND DIRECTED BY FRANCO DRAGONE Exclusively at Downtown Disney® at the Walt Disney World® Resort. 

@CIRQUE 

CIRQUEDUSOLEIL.COM/LANOUBA

YOUR LIFE IS WORTH THE TRIP. 

When it comes to your life, distance should never be a factor. As soon as you know you 

need help, come to Johns Hopkins Medicine. We’ve been innovating patient care at 

every point of the journey for over a century. That includes making your journey to us 

as easy as possible. Let us help plan your trip. The sooner, the better the outcome. 

PROMISEofMEDICINE.ORG

DAN SELLERS 

CEO Greeting 

Let the Summer Travel 

Season Begin 

by Gary Kelly 

Like many of you, I love to travel. I suppose that’s a good thing, if not a requirement, as 

I’ve worked for Southwest Airlines for the past 26 years. I can still remember my first flight: 

It was back in 1972 and, yes, it was on Southwest! These days I’m on a Southwest plane at 

least twice a month, and I still get as excited to travel now as I did on that first flight. 

When Southwest fi rst took off, only 15 percent of Americans had ever fl own on a commercial 

flight. Today, that number is well over 85 percent, and I’m proud of the role that Southwest has played in 

democratizing the skies. We acquired AirTran Airways last May, and, combined, we serve more than 100 

million Customers a year, taking them to nearly 100 destinations. 

I’m proud of the fact that Southwest carries more passengers in the domestic U.S. than any other airline. 

It’s deeply gratifying to play such a vital role in connecting people to the things most important in their 

lives. I love to hear stories from Customers who fly to see their grandkids; take their families on vacation 

every summer; maintain a long-distance relationship thanks to Southwest; or who simply depend on us for 

their weekly business travel. 


GO MAGAZINE 

This month promises to be 

an especially busy one on our 

planes, and I’m sure we’ll see all 

of the above and more onboard. 

As the month draws to a close, 

we turn our attention to pay 

tribute on Memorial Day to all 

of the brave men and women 

who have died fighting for our 

country. The holiday, originally 

known as Decoration Day, 

originated after the Civil War 

to honor fallen soldiers. Today, 

almost all of us will reflect and 

remember our loved ones who are 

no longer with us, whether they 

served in the military or not. And 

of course, the holiday serves as 

the unofficial start of the summer 

vacation season—celebrated 

with family gatherings, picnics, 

trips to the beach, fireworks, 

and travel. 

Thank you for giving us 

this opportunity to serve you, 

regardless of your reason for 

traveling this month. You are 

why we do what we do, and we 

look forward to continuing to 

connect you to the important 

moments in your life. 

Cordially, 

Gary Kelly 

Chairman, President and CEO 

Southwest Airlines

Indianapolis is on the move and constantly changing. If you don’t take 

time to explore, you never know what you might miss. We’ve got you 

covered. Find it with VisitIndy, your guide to what to do, where to eat 

and everything in between. 

Download the free VisitIndy app for Droid or iPhone. 

visitIndy.com 

Blog with us at doingIndy.com | @visitIndy

LET’S GO 

1 


GO MAGAZINE 

THE LIST 

INDIANAPOLIS 

Children’s Museum of Indianapolis 

Possibly the best children’s museum in 

the world, and definitely the biggest, with 

over 472,900-square feet, 11 cavernous 

galleries and more than 110,000 artifacts. 

Families explore and dissect everything 

from toy train collections and the famous 

Dinosphere to a working, century-old 

merry-go-round. You can’t miss the 

building—there’s a life-sized Brachiosaurus 

statue out front peering into the main lobby 

on tippy toes. childrensmuseum.org

LET'S GO 

THE LIST 

Broad Ripple 

Art Fair 

Broad Ripple, 

Indy’s artsy neighborhood, 

hosts a 

two-day outdoor 

festival (May 19- 

20) sponsored by 

the Indianapolis 

Art Center. 

The street fair 

is bursting with 

works from over 

225 artists and 

draws roughly 

22,000 visitors 

with its food, 

music and artistic 

demonstrations. 

indplsartcenter.org 

2 3The Eiteljorg Museum 

of American Indians 

and Western Art 

This idiosyncratic 

museum presents 

Native American 

and Western art, 

culture and history, 

along with other 

Western-themed 

pieces collected by 

Harrison Eiteljorg. 

This month’s Steel 

Ponies explores the 

history, art and 

culture of the 

motorcycle. 

Vroooom! 

eiteljorg.org 

Slippery 

Noodle Inn 

Indiana’s oldest bar 

opened in 1850 as a 

less-than-reputable 

establishment called 

Tremont House. 

These days, it offers 

live music acts seven 

nights a week. Visit 

the ancient brick 

building’s back music 

room, where bank 

robber John Dillinger 

used to hang out 

and, occasionally, 

take target practice—explaining 

the 

bullet holes. 

slipperynoodle.com 

Indianapolis 

Cultural Trail 

Calling this new bikeandpedestrian-friendly 

boulevard a path 

is like calling Route 

66 a road. Stretching 

more than seven miles 

through downtown 

Indy, it meanders past 

pretty much every 

artistic, sports and entertainment 

hotspot in 

the city. The $50 million 

project is decked 

out with extensive 

landscaping and 

eye-candy art. 

indyculturaltrail.org 

Zionsville 

This little hamlet 

just outside of 

Indy is almost too 

picturesque for 

words, with bricklined 

streets and an 

old-timey business 

district that looks 

like something 

from a Thomas 

Kinkade painting. 

You’ll find no chains 

here—just quirky 

galleries and indie 

boutiques offering 

everything from toys 

and chocolates to 

locally-made clothing. 

zionsvillechamber.org 


GO MAGAZINE 

4 5 

The Indy 500 

It’s big, it’s loud and 

it’s the only place to 

be on May 27. The 

96th running of the 

“Greatest Spectacle 

in Racing” always 

has tickets available 

since the centuryold 

Indianapolis Motor 

Speedway seats 

more than 250,000, 

with space for tens 

of thousands more 

in the two-and-a-half 

mile oval’s infield. 

indianapolismotorspeedway.com 

6 7 8 10 

9Gray 

Brothers 

Cafeteria 

Cafeterias aren’t 

just for lunch 

ladies. This familyownedestablishment, 

in business 

since 1944, is 

different. One 

taste of the classic 

entrees on its immense 

serving line 

and you’ll understand 

why national 

reviewers rave. 

The fried chicken 

is to die for, and 

the strawberry pie 

is legendary. graybrotherscatering.com 

Indianapolis 

Museum of Art 

Though the 

country’s fifthlargest 

art museum 

holds plenty of 

interesting pieces 

in its galleries, a 

walk through its 

grounds is equally 

captivating. In the 

woods, on the banks 

of White River, 

you’ll find specially 

commissioned 

sculptures and 

constantly changing 

installations. 

imamuseum.org 

Eagle Creek Park 

& Marina 

The nation’s sixth 

largest city park, 

Eagle Creek (with 

actual eagles), 

encompasses 

almost 4,000 

acres, plus a 

1,400-acre lake. 

There’s a newly installed 

treetop zip 

line, and water lovers 

can rent pretty 

much anything 

that floats—from 

canoes and Hobie 

Cats to pedal boats. 

eaglecreekpark.org 

—By Sam Stall

We believe 

a strong woman 

is a healthy woman. 

You know one of the best ways to stay healthy and strong is keeping regular 

doctor’s visits. But sometimes, taking good care of yourself gets pushed to the 

bottom of your to-do list. 

WellStar is here to help. Our women’s health specialists have one priority: women 

like you. Your WellStar physician knows you, your health and your goals. And we’ll 

work with you to ensure you’re getting just the care you need – from regular 

check-ups to mammograms to cardiac screenings – to keep you healthy through 

every stage of your life. 

To find a physician, call 770-956-STAR or visit the new wellstar.org. 

We believe 

in life well-lived. 

Women Newborns Pediatrics 

The vision of WellStar Health System is to deliver world-class healthcare. Our not-for-profit health system includes WellStar Cobb Hospital, 

WellStar Douglas Hospital, WellStar Kennestone Hospital, WellStar Paulding Hospital, WellStar Windy Hill Hospital and WellStar Medical Group.

LET'S GO 

EVENTS 

May 

Hear ye, hear ye! I prithee thou listens to this 

humble town crier’s proclamations. Memorial 

Day loometh, and in memoriam of this holy day of 

remembrance of timeth pasteth—and at the behest 

of our king, ahem, editor-in-chief—we presenteth 

thou with a scroll of the grandest historic events 

across this fair country. Doth thou read this, thou 

shalt henceforth be privy to events fit for a king. 

THROUGH MAY 27 

On the Air 

New Orleans, LA 

All the world’s a 

stage, and all the men 

and women merely 

players, n’est pas? 

Well, taketh a gander at 

these five players in On 

the Air, a merry musical 

rendition of a live WWII radio 

broadcast from 1945. 

nationalww2museum.org 

MAY 17 

National Memorial Day Concert 

Washington, DC 

These festivities hath won many an honor—hosted for 

the seventh year by ye favorites, Emmy Award-winner 

Gary Sinise (CSI: New York) and Tony Award-winner Joe 

Mantegna (Criminal Minds). More gaiety is provideth by a 

high court lineup of celebrated jesters and fiddlers such 

as the T he National Symphony Orchestra and the US 

Navy Band Sea Chanters. pbs.org 

MAY 24-28 

Garden of Flags 

Boston 

Admireth the pulchritudinous garden of 

flags in ye olde Boston Common during 

the Memorial Day weekend. This year 

marketh the 150th anniversary of the 

Civil War, which shall be honored by 

hundreds of volunteers earthing 33,000 

flags—each one representeth every 

brave Massachusetts service member 

who gaveth their lives defending this 

great country. mmhf.publishpath.com 


 

 

MAY 

01 

02 

03 

04 

05 

06 

07 

08 

09 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 

JUN 

01 

02 

03 

04 

 

 

... 

 

 

GO MAGAZINE 

ZINE ZIN ZINE Z ZINE ZI ZINE Z INE IN NE N NE 

MAY 5-6 

The Cotton Pickin’ Fair 

Gay, GA (40 miles from Atlanta) 

Taketh a trip into Georgia’s past—1910 to be 

specific. The Farmhouse, the Cotton Gin and the 

Cotton Warehouse seteth the old-school scene for 

some modern-day merriment. Amidst skilled artisans 

and antique specialists, the fair proclaimeth 

remnants of farm life from days gone by. Line 

dancers, gospel singers, fiddlers and cloggers 

round out this memorable merrymaking. cpfair.org 

MAY 28 

MAY 19-20 

Civil War Days 

Indianapolis 

The past be present at this interactive 

history museum. Experience 

what the Civil War was like at 

daily reenactments—with master 

players from across the country. 

Canons roareth and horses galloppeth 

as the battle is broughteth to 

life. Learne Learneth firsthand what this 

1860s bat battle was about from both 

Union U i and 

d Confederate soldiers. 

connerprairie.org 

connerpra 

National N ti l M Memorial i l 

Day y Parade 

Washington, DC 

Partaketh a ta et in the tthe e National 

at o a 

Memorial Day Parade, 

which dateth back back all all theway the way 

yore to the Civil War. This triple-hour trip parade 

allows ye ye to to observe observe current current s ssoldiers 

and veter- 

ans march in tribute to those those who died in defense 

of f our country—from t f th the AAme 

American Revolution to 

Operation Iraqi Freedom. 

nationalmemorialdayparade.com 

nationalmemorialdayparade. 

MAY 19-JUNE 10, WEEKENDS W 

AND 

MEMORIAL DAY DAY OONLY 

O 

St. Louis Rena Renaissance Faire 

Wentzville, W ill MO 

(28 miles from St. Louis) 

Lords and lad ladies shall haveth 

a grande g olde time watching 

knights jousting, joustin listening to jok- 

ers e ers telling tales, tale hearing fiddlers 

perform and feasting like 

kings. kin kkingg It’s what we like to 

call c everyday around 

here in the olde Go 

kingdom. renstl.org

Nightlight with a twist 

ExploreGeorgia.org 

There’s a place where, after dark, the streets sparkle with a nightlife as vibrant as the 

dazzling skyline above. A place where beautiful beacons frame footprints on the beach 

at eventide. Where family camping trips transport young and old to new frontiers of 

unforgettable vacation memories. That place is Georgia. ExploreGeorgia.org


GO MAGAZINE 

THE STORY 

Cenote 

Worthy 

Sink Si S nk yyou 

your ou o r te teet teeth et e h in iinto to s ssom 

some- om o ething 

stunning and climb 

to majestic heights in this 

natural formation sinkhole— 

also known as a cenote—in 

Quintana Roo state of 

Cancun, Mexico near 

Chichen Itza, the pre- 

Columbian city built by the 

Mayan civilization. 

PHOTOGRAPH BY 

C. BAY MILIN 

HOW A SINKHOLE IS FORMED 

1. Water works its way through the “vadose” zone 

above the water table through joints and cracks 

in the limestone bedrock. The slightly acidic water 

erodes the carbonate-rich rock. 

2. Small passages grow into caverns as water 

continues to dissolve and carry away rock. 

3. If the cavern ceiling grows thin enough, or it 

otherwise can't support the weight of the rock 

and soil above, it collapses into a sinkhole.

LET'S GO 

ROUNDUP 

Pillow Talk 

Say goodbye to lolling heads and 

awkward naps with these perfect 

pillows—tried and 

tested by your 

faithful Go 

staff. 

1 

Comfy Commuter 

$40, comfycommuter.com 

Sophie-Claire, Assistant Editor: 

Wraps up into a practical satchel I’ll 

never get it into again. Super comfy, 

plus acts as a giant ear muff. 

Jaime, Executive Editor: 

Feels like an isolation apparatus 

but no plumpness in the back! 

No support equals epic fail. 

Tony, Art Director: 

Great head support with absolutely 

no head roll but could do with 

some back-of-neck padding. 

1 

2 

Gusto 

$25, bucky.com 

Sophie-Claire: 

Very easily inflatable and folds 

up tiny. But the lopsided shape 

makes me feel lopsided. 

Jaime: 

This is an awesome necklace. 

Why is it lopsided? Inflates easily 

and resembles Cookie Monster. 

Tony: 

The lopsided design doesn’t 

really work, and it’s too small to 

give any decent comfort. 

5 

2 

3 

Necker 

$20, insound.com 


Awesome color, very sturdy and 

comfortable. Sure to make you 

the most unpopular plane patron. 

Jaime: 

I don’t want my neck rolls to 

make a sound...ever. The point is 

napping not rocking out. 

Tony: 

Hard, awkward and very pink. 

The speakers are guaranteed to 

annoy fellow passengers. 


GO MAGAZINE 

4 

3 

4 

Jet Setter Neck Pillow 

$135, tonichome.com 


Very soft and comfortable, plus it 

radiates warmth. But, solid as it 

is, it might be hard to lug around. 

Jaime: 

Stylin’, but the stripes don’t 

make up for its small stature and 

thin support. 

Tony: 

Feels too tight around your 

neck, but it has great back-ofhead 

support. 

PHOTOGRAPH BY 

LISA SHIN 

5 

Comfort Neck Pillow 

$16, flight001com 


A very standard neck pillow. 

Comfortable and light. Maybe a 

bit hard for my liking. 

Jaime: 

I want to have this with me 

everywhere I go—it’s like a 

heavenly cloud for your neck. 

Tony: 

So comfortable and soft that I 

forgot I had it on, but there isn’t 

much anti-head roll action.

Picture 

Perfect 

Getaway 

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Enjoy 15% Off on hotel restaurant food & 

beverages, complimentary hotel recreation; 

including lazy river, basketball, putting course, 

and more, as well as complimentary Internet. 

Rates from $99/night.* 

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Advanced booking required using promotion code OZ. Please read the complete terms and conditions online. 

Use your smart phone app to 

watch the hotel video. 

6001 Destination Parkway, Orlando, FL 32819 | 407.313.4300 | www.thehiltonorlando.com/pictureperfect.cfm

LET'S GO 

The Inspiration: 

“STARRY NIGHT” 

Edvard Munch 

The J. Paul Getty Museum, 

Los Angeles, CA 

The Palette: 

Channel a deep, mysterious 

vibe with smoky shades of 

navy and charcoal. 


“ADELE BLOCH-BAUER’S 

PORTRAIT” 

Gustav Klimt 

Neue Galerie, 

New York, NY 

The Palette: 

Add a touch of radiance with 

gilded accents. 


“BALLET AT THE PARIS 

OPERA” 

Edgar Degas 

The Art Institute of Chicago, 

Chicago, IL 

The Palette: 

Make an impression in dreamy 

pastels fit for a ballerina. 


“HUMAN/NEED/DESIRE” 

Bruce Nauman 

Museum of Modern Art, 

New York, NY 

The Palette: 

Punch up an otherwise neutral 

look with an electrifying pop 

of neon. 


“PORTRAIT OF A WOMAN” 

Amedeo Modigliani 

Cleveland Museum of Art, 

Cleveland, OH 

The Palette: 

Rosy cheeks and red lips are 

timelessly beautiful. 

BEAUTY 

Artful Beauty 

Your makeup should be a masterpiece—try these palettes that are inspired by 

great works of art hanging in some of our favorite museums. 

BY 

CHRISTINA KALLERY 

Make Up For Ever Aqua Shadow in 6E 

This creamy pencil delivers the perfect 

twilight blue. Can be worn as a liner or 

blended into an intense shadow. $20, 

sephora.com 

Butter London Lacquer in Royal Navy 

A dark navy that manages to be chic, 

edgy and seductive all at once. $14, 

butterlondon.com 

Oribe Gold Pomade 

For moments when you really want 

to shine, this sparkling gold pomade 

imparts megawatt highlights. $49, 

oribe.com 

Anastasia Beverly Hills Shimmer 

Highlighter in Lace 

Give eyes an instant wake up call with 

this golden pencil. $10, sephora.com 

Fresh Satin Luster Face Palette 

A trio of highlighters that can be 

worn alone or together for a touch of 

luminosity. $45, fresh.com 

Vincent Longo Wet/Dry Diamante 

Eyeshadow in Dawn Flesh 

This sparkling pale pink shadow glides 

on sheer as chiffon when dry and 

creamy when wet. $24, vincentlongo.com 

Bobbi Brown Sheer Color Lip Gloss 

in Citrus 

A glossy neon orange that goes on sheer 

for a subtle hit of color. $23, 

bobbibrowncomsetics.com 

Dior Vernis Nail Lacquer In Pink Graffiti 

and Electric Blue 

These supercharged shades were created 

with artist Anselm Reyle. $23, dior.com 

NYX Rouge Cream Blush in Boho Chic c 

Blend this onto the apples of cheeks for r 

a believable pink flush. The moisturizing g 

formula adds a bit of a dewy glow. $7, 

nyxcosmetics.com 

Aura Siren Lipstick in Tryst 

This red flatters almost every skin tone. . 

Plus, the formula feels light and supermoisturizing 

on lips. $22, vapourbeauty.com y.com 


GO MAGAZINE

HAVE YOU BEEN DIAGNOSED 

WITH UTERINE FIBROIDS? 

UTERINE FIBROID EMBOLIZATION 

(UFE) IS A SAFE NON-SURGICAL 

ALTERNATIVE TO HYSTERECTOMY. 

• NO SURGERY • NO GENERAL ANESTHESIA 

• COVERED BY MOST HEALTH INSURANCE PLANS 

• RETURN TO WORK IN ABOUT ONE WEEK 

• TYPICALLY A ONE NIGHT HOSPITAL STAY 

800-820-4503 OR WWW.ASK4UFE.COM/AIRTRAN FOR MORE INFO 

©2011 Merit Medical Systems, Inc. 

All rights reserved. MR11-132 Rev. B

LET'S GO 

Capital Cool 

LOCAL STYLE Aureta Thomollari is a quadruple threat, 

and a highly stylized one at that. The Washington, 

DC-based author, socialite, style blogger and 

luxury consultant has been bewitching the city with 

dreamy shots of her to-die-for outfits for years and 

is now a front row fashion mainstay. “My style is a 

mix of moods, colors and experiences,” she says. “I 

like mixing high-end with vintage, experimental with 

up-and-coming. It’s a reflection of my travels and a 

fingerprint of my passions. DC is known for power, 

but there’s also an emerging fashion scene with a 

constant influx of transplants into the city.” Follow 

her daily designer duds at aureta.typepad.com. 

BY SOPHIE-CLAIRE HOELLER 

MONA ASSEMI NECKLACE 

Make a statement with the 

locally made, bold but feminine 

bronze Isabel necklace. 

$105, monaassemi.com 

MONA ASSEMI NECKLACE 

There’s no such thing as being 

overdressed so add this 14 

karat gold-plated Wonka 

Necklace to accentuate the 

blouse’s neckline. $160, 

monaassemi.com I 

TASHIA SENN COLLECTION 

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TASHIA SENN COLLECTION 

Powerful doesn’t need to mean 

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MONA ASSEMI CUFFS 

Mixing metals is totally on 

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Angled Dorian bracelets create 

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GO MAGAZINE 

PHOTOGRAPH BY 

ERIK RIES

Enjoy the Southeast’s favorite family friendly 

sports restaurant and bar. Serving the best 

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LET'S GO 

Travel Books 

MATRIX 

BUDGET 

Open Road’s Best of 

the Florida Keys & 

Everglades, Bruce Morris 

Drive the Open Road— 

again—when this Florida 

guidebook is reissued in its 

sparkling fourth edition. 

Gorilla Beach, Nicole 

‘Snooki’ Polizzi 

Snooki gives the world 

a peek into the life of 

a Jersey Shore (55 

miles from New York) 

hedonist. Oh, wait. 

Summerland 

Summerland, 

mm 

l 

Elin Hilderbrand 

A woman loves and loses in this 

heartbreaking but uplifting novel 

set in Nantucket (89 miles 

from Boston). 

The Road to Grace, 

Richard Paul Evans 

On his multi-volume 

trek from Seattle to 

Key West, the hero 

of The Walk series 

crosses through St. 

Louis, among 

other cities. 

Our short and sweet summaries of summer’s finest manuscripts. 

Self-publishing means that nerds with unique niches have been able to circumvent big pesky publishing houses 

SELF-MADE and their patronizing edits to publish their passions to their hearts desire. 

BY AIGERIM SAPAROVA 

LA MIAMI CHICAGO CANCUN 

William J. Nash-McAdam’s rollercoaster OCD 

resulted in the largest theme park guide in 

print or online, with reviews on every ysingle g 

attraction, shop and 

restaurant in Six Flags 

Magic Mountain and 

Universal Studios 

Hollywood. (Infinite 

Guide’s Los Angeles 

2011, $12, lulu.com) 

United States of Pie: 

Regional Favorites 

from East to West 

and North to South, South o , 

Adrienne Kanee 

Cross-country y 

travel is easy 

as pie in this 

new cookbook. k. k 

Lonely Planet 

Coastal California 

travel guide 

California is calling— 

answer it with a 

new edition of this 

guide to the state’s 

glittering coastline. 

The 

Voluntourist, 

Ken Budd 

This memoir 

takes you on 

an inspiring 

world tour, 

including to a 

post-Katrina 

New NNew 

w Orleans. 

r a 

INFORMATIONAL 

The Cottage at Glass 

Beach, Heather Barbieri 

Scandal takes a back 

seat to personal growth, 

pain and acceptance in 

a remote island off the 

coast of Maine. 

INSPIRATIONAL 

Miami Beach’s boardwalk roller-bladers 

have got nothing on what Julien Dubedout 

was able to capture in her photo book, 

Miami Retro, which is full of exquisite 

vintage, art and South Beach 

typography, taking us 

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($71, blurb.com) om) 


Memoirs of a Rugby- 

Playing Man, Jay 

Atkinson 

Gainesville (55 miles 

from Jacksonville) 

and LA become rugby 

centers in this bruising 

examination of the 

rugby world. 

City of Style: 

Exploring Los Angeles 

Fashion, from 

Bohemian to Rock, 

Melissa Magsaysay 

The City of Angels 

takes fanciful flight 

on the pages of this 

heavily illustrated book 

by the Los Angeles 

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Soak in the greatness of Chicago without 

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Rouhandeh’s exciting g and cost-effective 

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American Beauty, 

Claiborne Swanson 

Frank and Genevieve 

Bahrenburg 

Beautiful is right. 

Take in the shiny 

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The Man Who 

Changed the 

Way We Eat: 

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and the American 

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You’ll never eat 

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we mean) after 

reading this profile 

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food critic Craig 

Claiborne. 

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New Orleans, 

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Forget room-service hamburgers and 

get out of your all-inclusive resort, as 

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LET'S GO 

Chicago is one of the few cities whose name is derived from food—the Potowatomis called the region 

Chicagu after a wild onion and from there the region’s relationship to grub grew exponentially. 

Lou Mitchell’s (classic breakfast 

joint known for free donut 

holes) opens 

Hostess moves to Chicago as 

part of a merger with Schulze 

Baking Company 

First Jewish Vienna beef frankfurter 

(base for Chicago-style hot dog) served 

at World’s Columbian Exposition 

Jay’s Potato Chips is founded 

in Chicago 

“Chicago-style” deep-dish pizza is 

invented at Pizzeria Uno 

Hackney’s burgers and onion 

loaves opens 

James Beard brings the Original 

Pancake House and the famous 

Giant Apple Pancake to Chicago 

Tootsie Roll buys Charms, Sugar 

Daddies and Charleston Chews; Chicago 

nicknamed “Candy Capital of the World” 

Eli’s cheesecake debuts as the first 

dessert item at the Steakhouse. 

Birth of the jibarito, a sandwich made 

with flattened, fried green plantains 

instead of bread at Borinquen Restaurant 

TIME LINE 

DEEP DISHES 


▼ 

1893 

1898 

1923 

1926 

1927 

1929 

1937 

1938 

1939 

1941 

1943 

1950 

1960 

1963 

1966 

1968 

1977 

1980 

1996 

2011 


GO MAGAZINE 

Berghoff, opens as a sandwich 

joint; stays opens continuously 

except for a two-year break 

First Chicago-style Jewish 

hot dog at Fluky’s 

Famous steakhouse Gene & 

Georgetti opens doors 

Inception of the Portillo’s brand, 

capital of all foods Chicago 

First annual Taste of Chicago 

which would become the world’s 

largest outdoor food festival 

Chewing gum magnate William 

Wrigley, Jr. lends his name to 

the famous baseball field 

Al’s Beef (one of Chicago’s top 

beef sandwich establishments) 

starts as a food stand 

Wonder Bread 

begins relentless 

nutrition campaign 

First Greek restaurant in 

Chicago opened: The Parthenon 

Next restaurant opens, offers 

tickets instead of reservations and 

rotates the themed menu

LET'S GO 

Survival 

of the 

Fittest 

CALIFORNIA 

SURVIVAL 1 TRAINING 

Let’s be real real, the Mayan 

apocalypse could totally 

happen, and when it does, 

being a really fast texter 

and having 1000 followers 

on Pinterest isn’t going to 

get you very far. It’s all about 

survival of the fittest, so 

get gget g fit ffit f and ppick p pick up up p psome 

some 

useful f ful 

skills ski kills at these th these 

survival urvival schools. 

Tehachapi, CA (122 miles from Los Angeles) 

californiasurvivaltraining.com 

“Knowledge equals power, equals freedom” this 

school explains quite simply, giving you the tools 

for “indefinite survival.” Skills: Bow harvesting, 

arrow-making, stone tool-making, fire-starting, 

trap-setting, recognizing edible plants, cooking 

without utensils, herbology, cordage, waterpurifying, 

survival shelter construction, 

first aid. Course length: One to 14 

days. Chances of surviving the 

apocalypse: 9/10: You’ll be a regular 

Bear Grylls after this. 

2 ANCIENT 

PATHWAYS 

Flagstaff, AZ (152 

miles from Phoenix) 

and Phoenix 

apathways.com 

What if a pandemic 

breaks loose? When 

this school isn’t teaching 

wilderness survival and 

primitive technology to Emile Hirsch 

for Into The Wild their Urban Survival 

class teaches you how to survive in a 

city. Skills: Drafting emergency plans, 

home preparation, food and water storage, 

evacuation strategies, pre-disaster 

planning, shelter-making, fire-making, 

signal mirror practice, water location 

and purification. Course length: 

One to 14 days. Chances of 

surviving the apocalypse: 8/10: 

Seems like you’ll learn to hide out and 

survive, but what about self-defense? 

3THE 

TRACKER 

SCHOOL 

Manahawkin, NJ (65 miles to 

Philadelphia, 92 miles to New 

York City) trackerschool.com 

Learn from the teachings of 

Apache elder Stalking Wolf just like founder Tom 

Brown Jr did. You won’t just learn survival but the 

philosophy of nature. Skills: Tomahawk throwing, 

fishing, hunting, fire-starting, bow-making, bone and 

stone tool-making, mythology, chants, fish net-making, 

weaving, hide-tanning, basketry, canoe and kayakbuilding, 

clothing and footwear-creating, trap-setting, 

food drying and preserving, shelter building. Course 

length: Seven to 10 days. Chances of surviving 

the apocalypse: 10/10: He who understands the 

philosophy of nature like an Apache… Should be all set. 

4 

THE San Antonio, TX thehumanpath.com 

HUMAN HUMA This school prides itself in teaching 

PATH 

people “to become the best possible 

human in even the worst possible 

circumstances.” circum Talk about negative Nancys. 

Skills: Skil Fire-making, self-defense, stick 

fighting, fig shelter-building, trap-making, 

knot-making, k 

wilderness medicine, 

herbology, local ecology, outdoor 

fitness, permaculture, food harvesting, 

hunting and preservation, tactics and 

security, tracking aquaponics and 

green homesteading. Course length: 

Four hours to six days. Chances of 

surviving the apocalypse: 10/10: 

We don’t even know what some of these 

skills are, so they must be advanced. 


GO MAGAZINE 

In a world of emails, instant 

messaging, pings, text 

messages and phone calls, 

being off-duty is nearly 

impossible. These hotels make 

the impossible, possible, by 

(maybe forcefully) taking away 

all your gadgets. Whether 

this digital detox sounds like 

heaven or hell is your call. 

THE QUINCY 

Washington DC 

Unplugged 

Package 

Trembling hands 

proffering smartphones, 

tablets, laptops and 

what not are met with 

a $25 gift certificate to a local book store (real 

reading, without a battery!), flashcards outlining 

self-guided city tours and insider information 

(who needs Google Maps?) and a journal to write in 

(gasp, no keyboard!). 

COST: Double occupancy, two night minimum 

starting at $229 per night. thequincy.com 

LAKE PLACID 

LODGE 

Lake Placid, NY 

(262 miles to 

Rochester) 

Check-In To Check- 

Out Package 

Surrendering your gadgets 

to the friendly staff (though they’ll pry them out of your 

hands if need be) will quickly allow you to feel truly off 

the grid in a cozy lakeside cabin. Twitchy thumbs will 

be kept busy with complimentary boating, yoga, hiking 

and fishing, your pick of a current New York Times 

bestseller novel and a cooking class with Chef Nathan. 

COST: Two night minimum, starts at $1,340 

lakeplacidlodge.com 

HOTEL MONACO 

CHICAGO 

Chicago 

“The Tranquility 

Suite and 

Black-Out Option 

This hotel has a “Tranquility 

Suite,” whose peaceful 

design uses soothing textures, serene colors and 

amenities like massage rollers, sound machines and 

sleep masks to make stress melt away, the sound 

of your phone beeping quickly becoming a distant 

memory. Add the “black-out” option to create ultimate 

seclusion by forfeiting all your technology at check-in. 

COST: Double occupancy starts at $459 per night 

monaco-chicago.com

5 

the 

f i n e s t 

quality 

tailored clothing 

sportswear & accessories 

for men 

(404) 233-8000 | www.millerbrothers.com 

3207 paces ferry place atlanta, georgia 30305 

atlanta artist, steve penley 

Discover Georgia’s Blue Ridge 

Experience. 

Hiking 

Relaxing 

Dreaming 

Fishing 

Shopping 

Exploring 

Antiquing 

Biking 

BlueRidgeMountains.com 

For a free Visitor’s Guide, call 800-899-mtns

LET'S GO 

Save The Parks 

Four months and three 

thousand miles inside 

the confi nes of a van, 

visiting an average of 

two state parks a day sounds 

like a lot for even the most avid 

of outdoorsmen—something 

neither Lauren Valentino nor 

Jarratt Moody were particularly. 

But, when California 

announced last May that it 

would close one quarter—that’s 

70—of its 279 parks by July of 

this year in order to save $22 

million a year, the two San 

Francisco residents knew they 

had to act fast. 

Six weeks later, they had 

quit their jobs and were on 

the road. 

The two had been 

spending most of their 

weekends outdoors, 

including at many of the 

parks on the fateful blacklist. 

“A ton of parks in the Bay 

Area are getting closed, 

so residents there are 

particularly aff ected.” Moody 

explained. “It’s unbelievable—if 

you’re a resident here and see 

that list, it’s hard not to feel like 

DEAL METER 

Hotel Teatro, Denver, CO 

Through Sept. • Picnic in the 

City Package • Starts at $254 

• Includes accommodations for 

two, a bottle of wine, tickets to 

Denver’s famous Botanic Gardens 

as well as a delicious picnic basket 

prepared by chef Kevin Taylor and 

pick up and drop off in a hybrid 

luxury Tahoe. hotelteatro.com 

you’re getting something taken 

away from you.” 

So they decided to make 

a documentary. Moody’s 

background in video production 

coupled with a friend crossing 

the country in a converted 

airport van at the time made 

this a natural choice. Soon, 

they were traversing the state, 

collecting 3000 miles on the 

van, recording the stunning 

scenery, conducting interviews 

and cherishing these parks’ 

last days. 

The movie, The First 70, 

Renaissance Blackstone Hotel, 

Chicago, IL • Through Dec. 31 • 

Good to Be a Gangster Package • 

Starts at $319 • Includes a one 

night stay for two, tickets to the 

Gangster Tour, a signed copy of 

The Untouchables and a copy of 

Prohibition, plus sangria in the 

hotel’s restaurant Mercat a la 

Planxa. theblackstonehotel.com 

The Beverly Hills Hotel, LA 

• Through Dec. 31 

• Centennial Celebration 

Package • Starts at $660 • 

Includes two free cocktails, 

a commemorative candle, 

a box of chocolate truffles 

and daily full American 

breakfast for two. 

beverlyhillshotel.com 


which came out on April 22 

(Earth Day), is not only about 

saving the parks—Valentino 

and Moody are realistic (“parks 

are defi nitely going to close”)— 

but also a means of raising 

awareness. “It’s not about telling 

people that parks are closing 

but that they are closing for no 

reason,” Valentino said. 

According to the activists, the 

measly $22 million a year saved 

by the state does not take local 

economies into consideration. 

Moody explains that the average 

park visitor spends $42 per 

ABOVE: Producer Lauren Valentino, Director of Photography Cory Brown (center) and Director Jarratt 

Moody. LEFT: Brown’s converted airport van that took the trio 3000 miles across California. 

BY ROSELYN SEBASTIAN 

BY SOPHIE-CLAIRE HOELLER 

When California announced that it would close 70 of its parks by July 

because of budget cuts, two Bay Area locals decided to take action. 

36% 30% 40% 17% 

GO MAGAZINE 

Hilton, Orlando • Through Dec. 

31 • Picture Perfect Getaway, use 

code OZ • Starts at $99 • Includes a 

15 percent discount on all food and 

(non alcoholic) drinks in the hotel’s 

six restaurants, complementary 

activities like tennis, volleyball, 

basketball, bocce and access to the 

putting green and unlimited WiFi. 

thehiltonorlando.com 

day in taxable revenue (gas, 

groceries, etc.) “So it’s actually 

not going to save any money. 

It’s just going to ruin a lot of 

people’s lives for no reason. It 

may look good on paper, but 

some places, like Mendecino 

County, rely heavily on that 

income. Mendecino is very 

much a tourist town, and these 

tourists come for the parks and 

wilderness, so I don’t know what 

would happen to this county.” In 

fact, Mendecino isn’t alone; six 

entire counties are losing all of 

their parks come July. 

The First 70 is also about 

getting people into a room to 

talk about the same thing, and, 

ideally, fi nding ways to raise 

money and take action. “Nonprofi 

ts are overwhelmed by the 

idea of taking over operations 

in these parks, so ideally they 

want to fi nd ways to raise the 

money to be able to keep the 

same people who used to be in 

charge,” Moody said. It’s also 

about changing how these parks 

function, increasing parking 

revenue or day-use fees to create 

a sustainable income. Plus, 

fi nding new revenue and cost 

savings would protect the jobs of 

hundreds of park workers. 

“This shouldn’t be on our 

shoulders, to keep our parks 

open. The parks already rely so 

much on volunteers—they’re 

counting on about 20 million 

dollars worth of volunteer 

work—but these people need 

to make money. They need 

their own jobs,” Moody said. 

“California needs to get itself 

together and get itself out of 

debt,” he concedes, but argues 

that “the forest belongs to 

everybody. The government 

can’t deny people access to 

their own land.” 

thefi rst70.com 

17% 

Hotel Palomar, San Francisco • 

Through Dec. 31, use code DATE 

• Date Night Package • Starts 

at $259 • Includes one night in 

the Executive King Room, complimentary 

bikes on which to tour 

the city, $50 dollars to spend in 

Fifth Floor Restaurant, a mixology 

cocktail kit and a copy of Date 

Night. hotelpalomar-sf.com

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SUMMERFEST 

When: June 27-July 1, July 3-8, 2012 

(closed Monday) 

Where: Milwaukee 

What: Rock, hip hop, experimental/world 

Why: World’s largest music festival 

summerfest.com 

“We pride ourselves as being a 

festival for the people.” 

he world’s largest 

music festival (a title 

bestowed, offi cially, 

by the Guinness Book 

of World Records in 

1999), Summerfest 

unfolds over 11 days 

every June and July and attracts 

nearly one million fans to Henry 

Maier Festival Park in Milwaukee. 

From noon to midnight 

each day, festival-goers can wander 

between 11 stages (including 

the 23,000-capacity Marcus 

Amphitheater), sampling local 

food and admiring Lake Michigan’s 

midsummer sparkle. 

Unlike the scads of summer 

festivals focused on a single 

genre or demographic, Summerfest 

is populist at heart. Since 

1968, the event has hosted an 

extraordinary range of performers, 

from Led Zeppelin to Dolly 

Parton to Prince to Britney 

Spears. And while its epic lineup 

(700-plus bands) always includes 

a few high-charting pop, country 

and rock acts (the Beach Boys, 

the Zac Brown Band and Iron 

Maiden are already confi rmed 

for this year), there’s something 

on the roster for nearly every set 

of ears. Accordingly, Summerfest 

rewards intrepid exploration: 

Parking yourself in the Amphitheater 

each night is tempting, 

but don’t sleep on the smaller 

stages, which are often packed 

with up-and-comers (last year, 

Wiz Khalifa, Neon Trees, the 

Old 97s, Girl Talk, and Owl City 

all performed). Bob Babisch, 

Vice President of Entertainment 

for Summerfest, says that the 

festival is booked with a huge 

array of tastes in mind. “We have 

a very eclectic lineup. We pride 

ourselves as being a festival for 

the people, and as such we try 

to hit all genres of music almost 

every day.” 

Most festival sites are dismantled 

by the end of the weekend, 

but Summerfest benefi ts from 

having a permanent home. 

“As of this year, all of our main 

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Four of the stages have undercover 

seating. We have asphalt 

walkways and seating areas, as 

well as permanent bathroom 

buildings. Our patrons don’t 

have to worry about mud or getting 

soaked when a storm hits,” 

Babisch says. He recommends 

showing up early to check out 

local talent on the smaller stages 

(and to snag discounted admission 

rates) and downloading the 

offi cial Summerfest app (available 

for iPhone and Android), 

which will help you plot your day 

in advance. Babisch’s fi nal bit of 

Summerfest advice? “Make sure 

you sample some fi ne Milwaukee 

beer!”

ZUMA WIRE SERVICE/ALAMY 

HANG TEN 

The best way to see the 

mainstage is by riding 

an undulating crowd— 

an expert rocker weighs 

in on the ins and outs of 

crowd surfing. 

Other than dropping $45 on a T-shirt, no 

concert rite of passage is as sacred as hoisting 

yourself above a throng of sweaty strangers 

and gliding across their hands like a 

human beach ball. Crowd surfing looks to 

be all impulse and chaos, but it’s actually a 

well-considered act of rebellion. Alex Ogg, 

a British journalist who cofounded Punk & 

PostPunk, calls it “a form of audience participation 

that runs contrary to the established 

constructs of the rock ‘n’ roll circus.” He 

added, “A little bit of etiquette is required 

therefore.” So with Ogg’s help, we present the 

four rules of thoughtful crowd surfing. 

1. GET UP 

After you’ve decided to surf, you must emerge 

from the sea. That requires either a stage dive, 

which won’t be easy given the demilitarized 

zone in front of most stages, or a boost, a far 

safer bet. The key, Ogg says, is to “locate the 

section of the audience that has demonstrated 

its tolerance of this practice.” 

2 

2. LET GO 

You’ll be easier to carry if you relax, and people 

will be much less likely to punch you in the 

spine if you’re not fl ailing about. Remember, 

there are human heads under you, and while 

crowd surfi ng is thrilling for a surfer, it’s can be 

painful for those underneath if “some drunk’s 

size 19 make unbidden association with your 

body parts,” Ogg says. 

3. STAY ALERT 

Like water surfi ng, crowd surfi ng often ends 

abruptly. Watch your surroundings and if 

you’re surfi ng toward a lightly populated area, 

get ready to jump down. Unlike water surfi ng, 

there’s an immoveable fl oor below you. 

4. DON’T BE A JERK 

It’s perhaps the most important part of proper 

crowd surfi ng, an art rooted in egalitarianism. 

As Ogg so dryly puts it, “Remember that you are 

in all probability not the spectacle the audience 

has come to see.”

THE 

ELECTRIC 

FOREST 

FESTIVAL 

When: June 28-July 1, 2012 

Where: Rothbury, Michigan 

(50 miles from Grand Rapids) 

What: Electronic dance music, rock 

Why: Involves art installations in a 

forest 

electricforestfestival.com 

“We believe that it’s every 

festival’s responsibility to make 

the least amount of impact on 

the environment as possible.” 

he Electric Forest 

Festival is a beacon 

for modern music acolytes 

with a penchant 

for over stimulation: 

For four days every 

summer, the Double 

JJ Ranch in Rothbury, MI, (175 

Miles from Detroit) becomes 

the home of over 75 jam-friendly 

performers and thousands of 

giddy, sweating fans. Although 

the music is paramount here— 

scene stalwarts the String Cheese 

Incident will headline, and 

Thievery Corporation, Bassnectar, 

Santigold, Major Lazer, 

Das Racist, Richie Hawtin, 

Ghostland Observatory will also 

perform—the Electric Forest is 

just as famous for its extra-musical 

accoutrements. The festival 

grounds include the famed Sherwood 

Forest, a wooded area 

sprinkled with hammocks and 

art installations (expect elaborate 

light displays and surprise sets 

at night by bands), which event 

producer Jeremy Stein proudly 

calls “the heart of the festival.” 

The Double JJ Ranch, meanwhile, 

features beaches, forests, 

trails, horseback riding, camping, 

a 60,000-square-foot water 

park and onsite lodging and restaurants, 

all open for exploration 

between sets. If you’re looking for 

a little friendly competition with 

your tent-mates—winner gets the 

last glow stick?—a nine-hole disc 

golf course will be set up on the 

grounds, complete with solarpowered 

multi-colored lights 

and glow-in-the-dark Frisbees, 

and open for play until 5am. 

“The festival site, the attention to 

artful detail everywhere you look, 

and the community that comes 

to it all make Electric Forest 

one of the best US festivals out 

there,” Keith Moseley, bassist 

and founding member of the 

String Cheese Incident, says. 

“We’re excited to headline it 

again this year.” 

Beyond the versatility of the 

grounds, the big thing at Electric 

Forest is sustainability. “We 

believe that it’s every festival’s 

responsibility to make the least 

amount of impact on the environment 

as possible,” Stein says.

SUMMER CAMP 

There’s no excuse 

to arrive unprepared 

for overnight 

music marathons. 

PHOTOGRAPH BY 

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NEON WARRIOR 

What you wear to a 

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important as what you 

hear. Add a pop of color 

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GIMME SHELTER 

Room for six, this 

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perfect refuge from any 

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HOOP DREAMS 

All eyes will be on you, 

hula hoop-ing to the 

music with this psychadelic, 

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SLEEP IT OFF 

A sleeping bag built for 

two happy campers, 

these bags can be used 

separately or zipped 

together for maximum 

music cuddles. $159, 

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WILD HORSES 

You cannot seriously 

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festival—any festival— 

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YOGI WEAR Sun salutations 

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crowd calm. These 

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WAKARUSA 

When: May 31-June 3 

Where: Mulberry Mountain, Ozark, AR 

(79 miles from Branson, MO) 

What: Rock, alternative/experimental, 

instrumental 

Why: There’s also hiking, fishing, 

kayaking and disc golf 

wakarusa.com 

“We’re focused on getting you on 

your feet to dance.” 

rett Mosiman’s stroke 

of genius wasn’t 

to put together a 

multi-day music 

festival in the middle 

of nowhere. The 

creators of Coachella 

and Bonnaroo had already 

done that. What Mosiman did 

that separated his idea from the 

other big-name outdoor camping 

festivals was that he didn’t 

care so much about booking 

commercial bands—headliners 

that were guarantees. He cared 

more about the integrity of the 

lineup. “We’re focused on getting 

you on your feet to dance,” says 

Mosiman, founder of the perennially 

underexposed Wakarusa, 

a four-day festival set in the 

Arkansas Ozarks that brings 

together an impressively eclectic 

mix of bluegrass, jam band and 

electronic music. 

“We want to have nonstop 

great party music.” And when 

he says nonstop, he’s not kidding: 

From the opening act on 

Thursday until the fi nal encore 

on Sunday night, the music— 

whether it’s the rabbit-fast 

picking of The Del McCroury 

Band or the hyper multiplicity 

of Girl Talk—only stops for “an 

hour or so every morning,” says 

Mosiman. “At about 8am you can 

get in a cup of coff ee in silence.” 

But because Wakarusa 

takes place on more than 640 

acres in the Ozarks (pitching 

a tent on one of the three 

campsites is strongly encouraged), 

silence is never that far 

away. There is no end to hiking 

trails, waterfalls and hippyfriendly 

activities like disc golf, 

costume parades, yoga classes 

and mid-morning hula-hoop 

workshops. The main draw, 

though, for the ever-expanding 

crowds (after attracting about 

5,000 music fans to the fi rst 

Wakarusa, Mosiman expects 

about 20- 24,000 folks per day 

at this year’s fest) is still all 

about the quality of the music. 

Headliners include Pretty 

Lights, Primus, the Weir-Robinson-Greene 

Acoustic Trio, 

G. Love and Special Sauce, the 

Avett Brothers, and Big Gigantic. 

Meanwhile, the deep list 

of lesser-known acts, such as 

Tinariwen—the Tuareg group 

from Mali and Blitzen Trapper, 

and Mad Men-theme song 

writer RJD2, guarantee that 

you’ll leave Wakarusa with a 

handful of new favorite bands.

MAIN SHOT: ERIK VOAKE, HEAD-SHOT: ANDREW STRASSER 

GIRL TALK TALKS 

Gregg Gillis, aka Girl Talk, has played over 89 festivals, incited dance 

riots, sampled thousands of tracks and inspired more flailing limbs from 

his laptop than just about any DJ. His rapidly shifting party tracks are a 

mainstay of the main stage. 

What’s the most eccentric festival you’ve played? 

I think the weirdest festival experience was at Horns N 

Halos, which was an event curated by Korn outside of LA. 

There were two main stages, and probably 30 makeshift 

stages and the bands playing on these stages had to sell 

a certain amount of tickets to perform. People were just 

loading gear everywhere. You couldn’t walk 10 feet without 

running into someone carrying equipment. Endless weird 

bands, endless weird vibes. 

I imagine you’ve seen a lot of bizarre things...what are 

some of the most memorable? 

I always have audience members come up and dance on 

stage. At Coachella 2007, Paris Hilton jumped up there 

to do her thing. That was one of my first festival performances, 

and it was a surreal moment. Ron Jeremy got 

kicked off stage while I was playing another time. 

Your music and performance is geared toward huge, 

high-energy crowds, what does it feel like to play to an 

audience that responds with such passion and fervor? 

I put together my music in a meticulous and slow manner. 

I’m typically alone during this process. So it’s very 

exciting to be able to get on stage, let loose, and watch 

the reaction. I always want to take the energy further 

than the audience if possible. I treat it like a battle. 

When they respond, I want to respond more. 

Audience members often swarm the stage...have you 

ever been nervous? 

At Bonnaroo 2009, there were way too few security 

guards, and the audience overtook the stage. It was a 

constant stream of people until the stage was completely 

filled—climbing on my table, on the speakers, on me, 

everywhere. Cables were getting unplugged. Drinks were 

being thrown. It was chaos. 

What is your favorite series of ten samples to play now? 

I’ve been liking a sequence based around samples of DJ 

Khaled’s “I’m on One,” Outkast’s “Bombs over Baghdad,” 

Weezer’s “El Scorcho,” Debbie Gibson’s “Only in my Dreams,” 

Big Daddy Kane’s “Raw,” The Cure’s “Just like Heaven,” Trillville’s 

“Neva Eva,” Queen’s “Bohemian Rhapsody,” Beyonce’s 

“Countdown,” and Busta Rhyme’s verse on “Look at Me Now.” 

What advice would you give to festival go-ers? 

Check out the bands you want to see. Enjoy the atmosphere. 

You’re at a giant party, act like it. 

Do you ever sneak onto other stages? 

I always try to get out there and take in the festivals. It’s 

the best part of doing them. As soon as you cross the line 

into the actual crowd, that’s when the fun begins. At the 

larger festivals, my friends and I will always go out into the 

campground area, walk around, check out the scene. That’s 

where the real party’s at. 

What is your strategy for navigating big festivals? 

Getting lost is part of the experience. 

What music do you listen to when you’re traveling? 

Current rap mixtapes from Datpiff or albums of material I’m 

thinking of sampling. I’m always looking for new material. 

What acts, dead or alive, would you have headline? 

Michael Jackson, Nirvana, Notorius B.I.G., 2Pac, The Beatles, 

James Brown, Brainiac, Queen, Soulja Slim and Beethoven.

TANGLEWOOD 

When: June 22-Sept. 2 

Where: The Berkshires (66 miles 

from Boston) 

What: Chamber music, jazz/vocal, 

dance 

Why: You can bring a picnic and 

dine al fresco 

bso.org 

In Tanglewood’s 80 structures, you 

might just stumble across the next 

Philip Glass or Dawn Upshaw. 

PERFECT PICNIC 

Nothing is more important at 

Tanglewood than what’s inside 

your picnic basket. Skip the 

ready-made menu and pick up the 

freshest foods from local farms 

and bakeries. Then unfurl the 

blanket and, dine under a canopy 

of pine while soaking in some 

Mendelssohn. 

hroughout Tanglewood’s 

festival season, 

from June 22-September 

6, the Boston 

Symphony Orchestra 

(BSO) will reproduce 

Tanglewood’s inaugural 

program, including 

Beethoven’s symphonies numbers 

fi ve and six (July 6) and an 

all-Wagner concert (July 21). 

“We’re picking from the festival’s 

great moments in time,” says 

Mark Volpe, the Boston Symphony’s 

managing director. “It’s 

going to be a special summer.” 

Tanglewood started in 1937 

to keep the mostly European 

symphony players in the BSO 

stateside. “Every October, 10 to 

15 musicians wouldn’t return 

from summer trips to Europe 

due to love or another job,” says 

Volpe. “So Serge Koussevitzky, 

the BSO’s director at the time, 

created the festival to provide 

full-time employment.” It was 

also an opportunity to develop 

the classical talent here. 

TAFT FARMS IN GREAT 

BARRINGTON 

The 200-acre local family 

farm prides itself on its 

organically produced fruits 

and vegetables, pick up 

produce and definitely save 

room for pies and cakes. Do 

not approach the symphony 

without carbo-loading. 

BERKSHIRE 

MOUNTAIN BAKERY 

Richard Bourdon’s Berkshire 

Mountain Bakery specializes 

in traditional loaves like 

Cherry Pecan, Olive, and 

Potato Onion. The bakery 

recently added a line of 

cookies made from sprouted 

whole grain spelt flour. 

More than 300,000 attend 

every summer, spreading 

blankets on the grounds’ 520 

picturesque acres in western 

Massachusetts’s Berkshire 

Hills. And as for training 

future generations of American 

musicians, Tanglewood’s 

student programs have paid 

off dramatically. “I’m biased, of 

course, but we’ve had Leonard 

Bernstein, Wynton Marsalis, 

Stephanie Blythe—25 or 30 

percent of America’s symphony 

orchestra players have passed 

through our programs,” Volpe 

says, which means that in some 

of the lesser-crowded of Tanglewood’s 

80 structures, you might 

just stumble across the next 

Philip Glass or Dawn Upshaw. 

This year’s giants include 

three James Taylor shows with 

the Boston Pops over Independence 

Day weekend and a tribute 

to conductor John Williams 

(composer of the fi lm scores for 

Jaws, Star Wars and Superman, 

to name a few) on August 18. “We 

expect some signifi cant surprise 

guests from Hollywood for that 

performance,” says a tight-lipped 

Volpe. “There’s always something 

exciting.” 

Festival tickets are already 

on sale, and many of the covered 

seats for big-name shows, such 

as Taylor and Yo-Yo Ma, have 

a tendency to sell out quickly. 

But Volpe encourages folks to 

come out anyway, since lawn 

seats surrounding the main 

stages—Ozawa Hall and Tanglewood 

Shed—are almost always 

available. Open rehearsal tickets 

are also available to the public, 

including the practice session 

for the Sunday afternoon concert 

on Saturday mornings at 10:30 

(from $10). 

And to get in the mood on 

your plane ride there, download 

previous concerts. Tanglewood 

is making 75 past performances 

available online—one per day— 

that you can download for free 24 

hours before it’s listed on iTunes. 

(bso.org) 

GUIDO’S IN 

GREAT BARRINGTON 

Pair Marketplace Kitchen’s 

hand-cut cheeses—ranging 

from American Artisanals 

TANGLEWOOD_MOD 

like Cypress Grove’s Midnight 

Moon Gouda with local 

wines. Do not leave without 

charcuterie and sandwiches 

and the famous chicken. TANGLEWOOD:

CHICAGO 

JAZZ 

FESTIVAL 

When: August 30-Sept. 2 

Where: Chicago 

What: Jazz 

Why: Has been going on since 1979 

jazzinchicago.org/jazzfest 

“The city is so plentiful with jazz 

artists that we’re able to program 

approximately 50 percent of the 

line-up with local talent.” 

MAY 18-20 

BAYOU BOOGALOO 

NEW ORLEANS, LA 

From the banks of the scenic 

Bayou St. John, this three-day 

music festival celebrates New 

Orleans. Oh, and admission is 

completely free! 

thebayouboogaloo.com 

JULY 6-8 

ESSENCE MUSIC FESTIVAL 

NEW ORLEANS, LA 

Hate to name-drop but...Aretha 

Franklin, Mary J. Blige and 

Congresswoman Maxine Waters 

are among the performers 

at this year’s Essence Music 

Festival. essence.com 

very Labor Day 

weekend since 1979, 

Chicago’s Grant Park 

has hosted the Chicago 

Jazz Festival, a 

three-day celebration 

of the city’s storied 

jazz heritage. The lineup, which 

is decided each year by a committee 

from the Jazz Institute 

of Chicago, is specifi cally 

designed to emphasize local 

performers—which isn’t much 

of a challenge, given Chicago’s 

abundance of homegrown stars. 

“The city is so plentiful with jazz 

artists that we’re able to program 

approximately 50 percent of the 

lineup with local talent, [which 

performs] alongside the national 

and international names,” 

Festival Coordinator Jennifer 

Johnson Washington explains. 

In past years, that’s included celebrated 

non-Chicagoans like Ravi 

Coltrane, Roy Hargrove and Cassandra 

Wilson. Aaron Cohen, 

reviews editor of the venerable—and 

Chicago-based—jazz 

THE BEST OF THE REST OF THE FESTS 

MAY 25-28 

SASQUATCH THE GORGE, GEORGE, 

WA (121 MILES FROM SEATTLE) 

Gorge Amphitheatre will be 

hosting this year’s festival and 

will include performances by 

Jack White, Beck, Bon Iver, 

Santigold, Beirut and more. 

sasquatchfestival.com 

JULY 12-14 

CAMP BISCO ELEVEN MARIAVILLE, 

NY (123 MILES FROM WHITE PLAINS) 

Picture 200 acres of rolling, 

green fields at the Indian Lookout 

Country Club and two main 

stages, two dance tents, a silent 

disco, and an “up & coming” 

stage. campbisco.net 

MAY 27-28 

26TH JAZZREGGAE FESTIVAL 

LOS ANGELES, CA 

From the totally minds of UCLA 

students to the ears of music 

lovers everywhere, the JazzRaggae 

Festival has become the 

largest student-run festival. 

jazzreggaefest.com 

JULY 28-29 

NEWPORT FOLK FESTIVAL 

NEWPORT, RI (62 MILES FROM BOSTON) 

Known for introducing unknowns 

who went on to make it big—like 

say, Bob Dylan and Joan Baez— 

this year’s festival includes 

Jackson Brown and Conor Oberst. 

newportfolkfest.net 

magazine DownBeat, agrees: 

“The Chicago Jazz Festival has 

always been crucial for promoting 

the music’s history,” Cohen 

says. “And that’s in addition to 

bringing the biggest stars and 

legends of the music to a wide 

and diverse audience. Being free 

and mostly outdoors, the event 

reaches people who are unable 

to go to clubs or pay for concert 

tickets.” Cohen, who grew up 

in the Chicago area, recalls seeing 

legends like Dizzy Gillespie, 

Miles Davis and Sonny Rollins at 

JUNE 19-22 

ALL GOOD MUSIC FESTIVAL 

LEGEND VALLEY, THORNVILLE, OH 

(31 MILES FROM COLUMBUS) 

This year’s lineup includes the 

Allman Brothers Band, Branford 

Marsalis, The Flaming Lips, Lotus, 

G. Love & Special Sauce, and 

many more. allgoodfestival.com 

AUG 10-12 

OUTSIDE LANDS SAN FRANCISCO, CA 

With performances in a number 

of unique musical genres, 

delicious local food, beautiful 

art, and wine straight from the 

fountain of napa, two days seem 

to be far too little time to absorb 

it all. sfoutsidelands.com 

the festival when he 

was a kid and 

believes those performances 

inspire his work. 

Washington touts the festival’s 

easy-to-manage size as one 

of its best features. “That’s the 

beauty of it,” she says. “The four 

stages are relatively close together 

but not so close that they have 

sound bleed.” Washington suggests 

The Chicago Community 

Trust’s Young Jazz Lions stage 

as a particular must-see for anyone 

interested in checking out 

up-and-coming performers: “It 

features the future of jazz music, 

as it highlights high school and 

college ensembles—so that’s not 

to be missed.” 

Cohen also plugged the 

festival’s non-headlining sets. 

“The side stages have become 

a means for younger Chicago 

musicians to present projects 

that are their own twists on this 

city’s jazz legacy—like clarinetist 

James Falzone’s reinterpretation 

of Benny Goodman’s themes, 

or cornetist Josh Berman’s 

take on the music of the Austin 

High Gang, who performed jazz 

on the city’s West Side in the 

1920s,” he says. “The resulting 

performances and compositions 

from these residences have 

become Chicago history in and 

of themselves.” 

JUNE 23-24 

THE GOVERNOR’S BALL 

MUSIC FESTIVAL 

RANDALL’S ISLAND, NY 

This year’s Governor’s Ball 

features Passion Pit, Duck 

Sauce, Major Lazer and indie 

bigs Beck and Modest Mouse. 

governorsballmusicfestival.com 

SEPT 1-3 

BUMBERSHOOT SEATTLE, WA 

The word “bumbershoot,” which 

means “umbrella,” is apt. The 

festival includes theatre, comedy, 

dance and music. Celebrate 

with a crowd of over 100,000 at 

the largest urban arts festival. 

bumbershoot.org


GO MAGAZINE

VIRGINIA’S CROOKED ROAD—HOME TO 

SPONTANEOUS BLUE GRASS JAMS, THE CARTER 

FAMILY FOLD AND FURIOUS FIDDLING— 

IS APPALACHIA’S MUSICAL LEGACY. 

BY 

CLAY LATIMER 

PHOTOGRAPHS BY 

BRENT CLARK

It’s 8 o’clock on a Friday night, and the weekly hoedown is 

in full swing at the Country General Store in Floyd, a onestoplight 

town in southwestern Virginia’s Appalachian 

mountains. On a wooden fl oor smoothed by generations of 

feet, a string-bean fella in a feed-store cap is two-stepping 

to the jaunty beat of a local string band, which could have 

stepped right out of the 1940s. A few feet away, a young girl 

with blond curls and shoes with metal taps adds a percussive 

echo to the old tunes, thumping her heels and toes with 

dizzying speed. With the next screech of the fi ddle, 75-yearold 

Leo Weddle waltzes into the pack, turning and spinning 

his partner with a loose-jointed grace. “I learned my dancin’ 

right here on this fl oor,” says Weddle, who’s dressed in bib 

overalls and a tattered mountaineer hat. 

Welcome to the Friday Night Jamboree at Floyd’s 

Country General Store, where the hillbilly twang is the 

real thing, the fi ddlers are fi nger-pickin’ good, and the 19th 

century seems to linger just out of sight, in the world’s oldest 

mountains. The gathering is just one of many on the 

Crooked Road Music Trail, 253 miles of linked 

highways and back roads that wind through the 

mountains and back through the years. The 

state of Virginia stitched together the route in 

2003 to showcase well-known concert venues 

and musical attractions, turning the Appalachian musical 

community into not just a scenic destination but a place 

that takes you back in time. 

The Crooked Road begins near the Kentucky line 

(128 miles from Charleston, WV), in coal country, near 

the dark hollows that gave birth to the haunting melodies 

and raw plaintive harmonies of Ralph Stanley and the 

Carter Family. It winds around to the city of Bristol, where 

seminal recordings in the 1920s launched country music 

as an industry. The road meanders to Galax, whose Old 

Fiddlers Convention draws as many as 40,000 visitors 

every August. It ends eastward in the rolling hills around 

the towns of Floyd and Franklin (133 miles from Raleigh), 

where the deepest roots of mountain music can be traced 


GO MAGAZINE 

to the ballads of the fi rst Scottish and Irish settlers. For Bill 

Smith, the Crooked Road’s fi rst executive director, the old 

songs and sounds seem almost sacramental. “This is the 

true vine,” he says. 

In February, I took a 500-mile drive that started with a 

fl ight to Raleigh and swept through the scenic heart of the 

Appalachians. Floyd, a tiny town where music lilts through 

the Appalachian air is home to some key blue grass notes: 

County Records, one of the world’s largest retailers of old 

time and bluegrass music, cafés built for spontaneous jam 

sessions, and storefronts that house fi ddling classes for toddlers 

and teens. “The passion for the music and heritage 

is all-encompassing,’’ says Conni Mitchell, co-owner of 

Mitchell Music Company. “I don’t think you can separate 

the music from day-to-day life. Most kids have had an 

instrument in their hands since they could sit up.’’ 

But the best place to be on any given Friday in these 

parts is the Country General Store, which opened for 

business more than a century ago. Most days, the white 

clapboard store is a quiet place, selling overalls and penny 

candy. At nightfall on Friday, however, visitors stream into 

the warmly-lit building to stomp their feet to high-spirited 

picking, chat and maybe buy a couple scoops of oldfashioned 

ice cream. 

“It gives you a sense of home,” says Erica Olsen, a 

local musician. “It’s like walking into a big piece of apple 

pie. There are no wallfl owers. Everyone knows the songs 

and moves.” In warm weather, the large crowd spills 

out the doorways and onto the surrounding streets and 

into the alleyways. Full of musical spontaneity, pickers 

form jamming sessions, fi nding their way into, around 

and back out of tunes together. Eventually the evening 

begins to wind down, folks pile into cars and trucks, and 

Floyd grows calm like the surrounding hills. 

The next day, a mild Saturday morning, I part the 

drapes for a picture-perfect view of the dense forest 

surrounding the Mountain Rose Inn, a secluded retreat for 

Crooked Road travelers. Occasionally, the twanging of a

TWO-STEP: Flat foot your way through Appalachia along Virginia’s Heritage Crooked Road where country music was born and where fiddle-pickers and late night jamborees still 

provide the soundtrack for summer nights and moonshine days.

HERITAGE FOUNDATION: The crooked road takes pride in its hillbilly roots, raising families with banjo lessons, luthier apprenticeships and country dance steps. This region is where 

American culture was born and where time stands still. Even the general store still sells penny candy and bib overalls.

anjo, coming from the front porch, breaks the silence. 

“The music never stops on the Crooked Road,” Smith 

says. Driving deeper into the Appalachians, I decide 

to take the scenic Blue Ridge Parkway, a New Deal-era 

highway project. In pre-Columbian times, big-game 

hunters lived in these mountains, and later the Cherokee, 

Iroquois and Catawba Indians ruled the region. 

In the 18th century, European settlers from Ireland, 

Scotland, Wales and England began to pour into the 

Appalachians, bringing with them instruments and jigs, 

reels, ballads and hymns. Eventually, American music 

took hold evolving over time into old-time, bluegrass 

and country. “A lot of them old people loved these old 

mountains and their music. And when you’re born 

and raised here, you don’t want to leave,” says Jack H. 

Branch, an 86-year-old luthier (instrument maker) who 

lives near Bristol. 

I continue down corkscrew roads into Galax, where 

you can stroll down Main Street from the old Rex 

Theater, with its weekly broadcast of live bluegrass, 

to Tom Barr’s Fiddle Ship, where the store’s namesake 

creates gorgeous handcrafted fi ddles, banjos and dulcimers. 

World-class instrument-makers who hand down 

their craft from generation to generation are common 

along the Crooked Road. Few are as successful as 

Branch, a World War II veteran who began building 

fi ddles and other stringed instruments at 54. In his workroom 

adjacent to his home, Branch has built more than 

200 fi ddles, violins and basses. 

“I’m an old hillbilly. I was born and raised in these 

mountains. I cure my own meat. I make my own wine. I 

make my own instruments,” he says. 

Galax is also legendary as the home of the Old Fiddler’s 

Convention, which every August swells the town’s 

population for a week. The fi rst convention was held in 

1935, making it one of the largest and oldest mountain 

music festivals. With $20,000 in cash, as well as trophies 

and ribbons on the line, local, regional and international 

musicians compete in categories like autoharp, 

fl at dancing and banjo. Veteran festival-goers claim the 

best time is at night, when fans begin to drift away from 

the stage to a vast campground to make music of their 

own until dawn. 

WHERE TO STAY 

Hotels are available in major towns, but two of our favorite places 

offered real escape. Stonewall Bed and Breakfast (stonewallbed. 

com) in Floyd, with a hike-in Woods cabin ($70) or View cabin ($80), 

and Fiddlers Roost Cabins (fiddlersroostcabins.com) in Galax, where 

$130 gets you a kitchen, living room and hot tub on the porch. 

Alternatively try, Miracle Farm Bed and Breakfast Spa & Resort 

(miraclefarmbnb.com) which offers a full vegetarian breakfast with 

farm-grown ingredients brought to your door; cottages start at 

$115 or New River Lodging (newrivertrailcabins.com) which features 

cabins (with names like Chance for Romance) complete with jacuzzis, 

fireplaces and gas grills. Rates start at $130. 

ALONG THE ROAD 

From east to west—check out 

Appalachia’s finest notes. 

BLUE RIDGE INSTITUTE 

Every October this folklore 

center presents the Blue Ridge 

Folklife Festival with three 

stages of continuous music. 

blueridgeinstitute.org 

FLOYD COUNTRY STORE 

The Friday Night Jamboree 

begins with a bluegrass gospel 

group, and in warm weather folks 

can be found picking outside. 

floydcountrystore.com 

REX THEATER & BLUE 

RIDGE BACKROADS LIVE 

Be part of the audience of 

WBRF 98.1 FM radio’s popular 

broadcast, featuring bluegrass 

and old time bands performing on 

stage. rextheatergalax.com 

BLUE RIDGE MUSIC 

CENTER & MUSEUM 

The state-of-the-art 

amphitheater presents 

performances every Saturday 

night from May through 

September and the museum 

chronicles 400 years of stringband 

music history in Virginia. 

blueridgemusiccenter.org 

THE BIRTHPLACE OF 

COUNTRY MUSIC ALLIANCE 

Displays and music honoring 

the pioneers of Appalachian 

music, such as the Carter Family, 

Jimmie Rodgers and Ernest 

“Pop” Stoneman. Thursday 

night Pickin’ Porch programs 

and beginner jams are worth 

the trek. birthplaceofcountry 

musicalliance.org 

CARTER FAMILY FOLD 

The “First Family of Country 

Music’s” tobacco barn was 

turned into a music center 

that seats 1,000 people. 

carterfamilyfold.org 

COUNTRY CABIN II 

Country Cabin II and Appalachian 

Traditions Village is a popular 

stage for local musicians and 

bands performing bluegrass, 

country and old time music every 

Saturday night from 8-11pm. 

virginia.org 

RALPH STANLEY 

MUSEUM 

The Ralph Stanley Museum & 

Traditional Mountain Music 

Center in Dickenson County 

includes exhibits on Dr. Stanley, 

the region’s musical roots 

and on popular successors. 

ralphstanleymuseum.com 


GO MAGAZINE 

everal hours later, I’m winding along the 

Virginia line toward Bristol, TN, and the 

nearby hamlet of Hiltons. One sultry 

summer day, A.P. Carter, his wife Sara 

and his sister-in-law Maybelle, borrowed 

a Model A Ford and made the bumpy 

drive to a makeshift recording studio 

in Bristol, where they recorded four songs—The Bristol 

sessions. The Carter Family never became rich, but their 

raw, plaintive harmonies on songs like “Wildlife Flower,” 

“Will the Circle Be Unbroken,” and “Wabash Cannonball” 

infl uenced musicians from Woody Guthrie to Bob 

Dylan to the Rolling Stones. “At his mom’s funeral, Mick 

Jagger sang ‘Will the Circle be Unbroken,’” says Rita Forrester, 

the granddaughter of A.P. and Sarah Carter. 

To preserve the music and heritage of country 

music’s founding family, the Carter’s second and third 

generations have been staging concerts since 1974 in a 

rustic theater called the Carter Family Fold. Every Saturday 

night, hundreds of roots-music fans drive hundreds 

of miles through a pocket of America, sometimes coming 

from as far away as Singapore and Russia. 

“We grew up pretty hard and I know my grandparents 

had it pretty hard. Just trying to keep food on the 

table was diffi cult,” says Forrester. “There are areas 

where poverty is still very evident. Once you were made 

to believe you should leave, but the Crooked Road is 

helping change that. Now you see kids with pride about 

where they come from. When I see that it just melts my 

heart.” Inside the rustic theater, the dance fl oor is a blur 

of youngsters and grandparents fl at footing and clogging 

dancers who rush onto the fl oor when the music cranks 

up. “What happens here on a Saturday night is almost a 

cultural time capsule,” says Brandi Hart, lead singer and 

co-writer for The Dixie Bee-Liners. 

On a spacious stage that resembles a front porch, 

Forrester sits on a wooden bench next to her slumbering 

dog. Hanging on the walls are solemn, saintly looking 

portraits of the original Carter Family. The heady whiff of 

sour bean soup and cornbread rises to the upper rafters. 

“When mama started this she wanted it to be a family 

place,” Forrester says. “She wanted everybody to be 

out of here by 10 so they could get up and go to church. I 

followed her plan literally—I promised my mama I would 

do what she did. We stay focused on acoustic blue grass 

and old time. We try to keep it very pure—like it was.” 

From the Carter Family Fold, the Crooked Road 

pushes north. But before I drive away, I stop at A.P. 

Carter’s original log cabin. Standing next to the front 

porch, entranced by a black sky, I think what it must 

have been nearly a century ago in this backwoods crossroads, 

when A.P, Sarah and Maybelle sang, danced and 

strummed their homemade fi ddles. “This part of the 

world got passed by on the Crooked Road,” Smith says. 

“You step back in time here.”

THE 

SOUND TRAVELS 

EARBUDS PLUGGED IN, PLAYLISTS METICULOUSLY CURATED, 

PODCASTS READY TO GO: TRAVELING NOW IS AN IN-EAR 

EXPERIENCE. THE SOUNDS MOTIVATE SPONTANEOUS TRIPS, 

GUIDE US DOWN SIDE STREETS AND TO HIDDEN TREASURES IN 

OUR FAVORITE CITIES AND PROVIDE US WITH OUR VERY OWN 

ANTHEMS. THIS IS THE SOUNDTRACK FOR TRAVEL—HITTING 

THE HIGH NOTES BY SOARING THROUGH THE CLOUDS TO A 

DESTINATION THAT SINGS. JUST LET SOUND BE YOUR GUIDE. 

DEFINITIVE LIST 

OF TRAVEL SONGS IN 

THE KEY OF SUMMER. 

T H E S O U N D T R A C K 

“EMPIRE STATE OF MIND” 

JAY-Z FT. ALICIA KEYS 

LOCAL MUSIC 

LUMINARIES SHARE 

THEIR TRAVEL TUNES 

By Daniel Brockman 

HEATHCLIFF BERRU 

LOS ANGELES, CA 

Owner, Life or Death PR 

(2009) “FLY LIKE AN EAGLE” 

STEVE MILLER (1976) “I’M 

GONNA BE (500 MILES)” 

PROCLAIMERS (1988) “IN 

THE AEROPLANE OVER THE 

SEA” NEUTRAL MILK HOTEL 

(1998) “VIVA LAS VEGAS” 

ELVIS (1964) “GOING BACK 

ANIMAL COLLECTIVE 

“KIDS ON HOLIDAY” 

“Kids On Holiday” 

captures the simultaneous 

anxiousness and 

excitement of travel. The perfect 

airport terminal song, it reminds 

me of that pit in the stomach before 

boarding the plane, trying to contain 

my excitement, but letting it 

get the best of me. It is tense and 

restrained but then bursts through 

with spasms of excitement. 

TO CALI” LL COOL J (1989) 


“ROCKY MOUNTAIN HIGH” 

JOHN DENVER (1972) 

“THIS LAND IS YOUR LAND” 

GO MAGAZINE 

WOODY GUTHRIE (1945) 

“DETROIT ROCK CITY” 

KISS (1976) “SWEET HOME 

BIG STAR 

“WAY OUT WEST” 

“Way Out West” is all 

about getting your girl 

to come back from “way 

out west.” Good for cruising with 

the sun hitting your back as you 

head back east. 

ALABAMA” LYNYRD SKYNYRD 

(1974) “HOMEWARD BOUND” 

SIMON AND GARFUNKEL 

(1966) “LEAVING ON A 

JET PLANE” JOHN DENVER 

(1969) “HOLIDAY” MADONNA 

(1983) “IT NEVER RAINS IN 

ELITE GYMNASTICS 

“WE FLY HIGH” 

“We Fly High” is a 

song about Minneapolis 

and reminds me 

of summer breaks spent passing 

newfound free time.

SHAYDE SARTIN 

SAN FRANCISCO, CA 

Amoeba Records, Staff 

SOUTHERN CALIFORNIA” 

TONY! TONI! TONÉ! (1972) 

“FLY ME AWAY” GOLDFRAPP 

(2006) “MUSIC FOR 

EVAN CHERN 

MIAMI, FL 

Owner, Yesterday and 

Today Records 

AIRPORTS” BRIAN ENO 

(1978) “MY KIND OF TOWN 

(CHICAGO IS)” FRANK 

X 

“THE NEW WORLD” 

Excellent song with a 

dizzy rhythm, perfect 

for fl ying—the lyrics 

drag you through the 

whole country. 

SINATRA (1964) “ROAM” 

THE B-52S (1989) “DO 

YOU KNOW WHAT IT MEANS 

TO MISS NEW ORLEANS?” 

LOUIS ARMSTRONG (1947) 

“COME FLY WITH ME” 

DANNY KIRWAN 

“SPACEMAN” 

This is a great, great 

song, kind of an 

obscurity from Kirwan 

who is mostly known for having 

been in Fleetwood Mac. 

FRANK SINATRA (1958) 

“I LEFT MY HEART IN SAN 


ANNGELLE WOOD 

BOSTON, MA 

WZLX DJ, host of long-running 

Boston Emissions local show 

FRANCISCO” TONY BENNETT 

(1962) “CALIFORNIA LOVE” 

2PAC (1995) “MAPS” 

GO MAGAZINE 

YEAH YEAH YEAHS (2003) 

“MIAMI” WILL SMITH (1998) 

“HELLO SEATTLE” OWL CITY 

(2009) “WAKING UP IN 

METALLICA 

“ORION” 

One of my favorites, 

an 8 minute 25 second 

opus of breaking the 

limits of speed. 

JEFFERSON AIRPLANE 

“3/5 OF A MILE IN 10 SECONDS” 

I’m a big Jeff erson Airplane fan and when I thought about 

travel and speed, this song popped in my head, and it has a line 

about plane altitude! 

VEGAS” KATY PERRY (2009) 

“GEORGIA ON MY MIND” 

RAY CHARLES (1960) 

“PAPER PLANES” M.I.A. 

(2007) “HOTEL CALIFORNIA” 

THE EAGLES (1976) “ON 

➤

CURATOR CURE 

GET ART STAR SECRETS WITH THESE ALTERNATE MP3 MUSEUM GUIDES. 

NEW YORK 

SLATE 

THE MET 

Art critic Lee Siegel off ers 

his take on the most underrated—and 

overrated—of 

the paintings on view at the 

Modern Art Gallery. 

THE ROAD AGAIN” WILLIE 

NELSON (1980) “LIVING IN 

AMERICA” JAMES BROWN 

(1985) “CITY OF NEW 

ORLEANS” ARLO GUTHRIE 

(1972) “GRACELAND” PAUL 

SIMON (1986) “WALK ON 

THE WILD SIDE” LOU REED 

THE SOUND OF SILENCE 

HOW NOISE 

CANCELLING 

WORKS 

1. INCOMING AMBIENT SOUND 

MINNEAPOLIS 

ART ON CALL 

WALKER ART CENTER & 

MINNEAPOLIS SCULPTURE 

GARDEN 

This museum builds on 

its public tours with 150 

clips of artist and 

curator commentary. 

(1972) “ENGLISHMAN IN NEW 

2. SOUND IS PICKED UP BY MICROPHONE 

AND SENT TO NOISE CANCELLING CIRCUITRY 

YORK” STING (1988) “I GET 

AROUND” THE BEACH BOYS 

(1964) “GOOD RIDDANCE 

(TIME OF YOUR LIFE)” 

GREEN DAY (1997) “WALK 

ON BY” DIONNE WARWICK 


NEW YORK 

MARYMOUNT 

MANHATTAN 

MoMA 

Art history students and 

their professors off er wry 

and irreverent observations 

not on the art but 

on the museum’s own 

audio track. 

THE MISSION: DECLARE A WINNER IN A BATTLE ROYALE OF NOISE CANCELLING CANS 

THE PLACE: UNDER THE NOTORIOUSLY LOUD SUBWAY TRACKS OF NEW YORK’S MANHATTAN BRIDGE 

THE TUNES: SKETCHES OF SPAIN, MILES DAVIS 

(1964) “THE WANDERER” U2 

(1993) “WEEKEND IN LA” 

THE TOASTERS (1987) “I’M 

GO MAGAZINE 

SHIPPING UP TO BOSTON” 

DROPKICK MURPHYS (2005) 

“ROAD TO NOWHERE” 

4. ORIGINAL AMBIENT SOUND AND 

NEWLY ADDED WAVEFORM CANCEL 

EACH OTHER OUT 

3. NOISE CANCELLATION CIRCUITRY 

INVERTS WAVE AND SENDS IT BACK 

TO HEADPHONE SPEAKER 

TALKING HEADS (1985) 

WASHINGTON, DC 

VISUAL ART AND 

MUSIC PODCAST 

SMITHSONIAN 

The intersection of visual and 

audio is explored with explanations 

of three art pieces and their 

connection connection ection with with music. 

music. 

“PARADISE CITY” GUNS 

N ROSES (1987) “STUCK 

INSIDE OF MOBILE WITH THE 

MEMPHIS BLUES AGAIN” BOB 

DYLAN (1966) “AMERICAN 

GOLDWING” BLITZEN TRAPPER 

ABLEPLANET HARMONY NC1050 

Noise cancellation 

Sound quality 

Style points 

Comfort 

Why buy? Ableplanet made 

some noise at Consumer 

Electronics Show, with an 

innovation award for their new 

technologies. 

Why not? The “Linx Audio” 

noise-cancellation system adds 

too much white noise. 

Price: $350 

(2011) “THE WORLD AT

CHUCK EDDY 

AUSTIN, TX 

Music journalist for Rhapsody. 

com, Spin and Billboard 

LARGE” MODEST MOUSE 

(2005) “FLY AWAY FROM 

HERE” AEROSMITH (2001) 

“FREE BIRD” LYNYRD 

SKYNYRD (1973) “COME 

AWAY WITH ME” NORAH 

KLIPSCH MODE 


Sound quality 

Style points 

Comfort 

Why buy? Klipsch’s build quality, 

including a sophisticated 

leather case and cloth-covered 

cable with mic and remote. 

Why not? Overall sound is 

a little bright, and the noise 

cancellation could be 

more robust. 

Price: $350 

JONES (2003) “ALL AROUND 

THE WORLD” RED HOT CHILI 

JASON BOLAND 

AND THE STRAGGLERS 

“COMAL COUNTY BLUE” (2008) 

An example of what 

people call “Red Dirt” 

country music, from 

northern Texas, this is a 

terrifi c story song about Austin. 

PEPPERS (1999) “CARIBBEAN 

BREEZE” WISEGUYS (1996) 

“CALIFORNIA DREAMIN’” 

MAMAS AND PAPAS (1965) 

“ISLAND IN THE SUN” 

WEEZER (2001) “TRAVELIN’ 

BOSE QUIETCOMFORT 15 


Sound quality 

Style points 

Comfort 

Why buy? The leader in the 

fi eld knows noise cancellation, 

and two settings allow you to 

choose how much to add. 

Why not? Overall sound quality 

excels, but the mid-range is a bit 

over emphasized. 

Price: $300 

PRAYER” BILLY JOEL (1973) 


LITTLE TEXAS 

“AMY’S BACK IN AUSTIN” (1995) 

A great little travel tune about a couple who leave Texas for the 

West Coast. 

“ST. LOUIS SLIM” SEASICK 

STEVE (2008) “FLY ME TO 

THE MOON” FRANK SINATRA 

GO MAGAZINE 

(1964) “SEE THE WORLD” 

GOMEZ (2006) “CALIFORNIA” 

PHANTOM PLANET (2002) 

SONY MDR-NC200D 


Sound quality 

Style points 

Comfort 

Why buy? Fantastic value for 

fantastic noise cancellation in a 

small package. 

Why not? With that discounted 

price come bargain bin aesthetics 

and sound quality not quite 

as refi ned as its peers. 

Price: $200 

“VACATION” THE GO-GOS 

(1982) “CARIBBEAN QUEEN” 

BILLY OCEAN (1984) “IN A 

BIG COUNTRY” BIG COUNTRY 

(1983) “AROUND THE WORLD” 

DAFT PUNK (1997) “MEXICO” 

JAMES TAYLOR (1975) 

AKG K 495 NC 


Sound quality 

Style points 

Comfort 

Why buy? Pillow-soft comfort 

and surprisingly eff ective noise 

cancellation for on-ear design. 

Why not? A remote and mic on 

the cord would make these the 

bees’ knees. 

Price: $350 

➤

DIGITAL TOUR GUIDES 

“PERMANENT VACATION” 

UNUSUAL WALKKING TOURS IN THE FORM OF MP3s ALLOW CITY EXPLORATION ON THE FLY. 

SAN FRANCISCO 

GEOGAD 

SF EARTHQUAKE TOUR 

A 10-stop tour culled from contributor’s tips 

takes you to points of interest from the Flood 

Building to Pier 39 to other earthquakeimpacted 

historical landmarks. 

AEROSMITH (1987) “FANTASTIC 

VOYAGE” LAKESIDE (1980) 

“FLORIDAYS” JIMMY BUFFETT 

(1986) “NATIVE NEW YORKER” 

ODYSSEY (1977) “FUNKY 

MICHAEL RENDER 

AKA KILLER MIKE 

ATLANTA, GA 

Rapper 

NASSAU” THE BEGINNING OF 

THE END (1971) “JET SET” 

DJ QUIK (2005) “RUNAWAY” 

LOLEATTA HOLLOWAY (1997) 

LAS VEGAS 

TOURCASTER 

LAS VEGAS STRIP 

Get the inside dirt on the glitzy and gaudy 

casinos and hotels that compose the city’s 

iconic skyline. 

“CHICAGO” SUFJAN STEVENS 

(2005) “BORN TO RUN” 

BRUCE SPRINGSTEEN (1975) 

“AWARD TOUR” A TRIBE 

SADE 

“SMOOTH OPERATOR” 

Usually by the time I’m 

in the airport, I will 

play Sade. Any Sade 

song will do. I listened to “Smooth 

Operator” so much—it’s one of my 

favorites. It just winds me down. If 

I’m sitting waiting for the plane, 

then it’s “Smooth Operator” time. 

CALLED QUEST (1993) 

“THIS FLIGHT TONIGHT” 

JONI MITCHELL (1971) 

“DESTINATION ANYWHERE” 

THE COMMITMENTS (1997) 

MAY 2012 50 GO MAGAZINE 

G 

“I’VE BEEN EVERYWHERE” 

JOHNNY CASH (1996) “WHERE 

IT’S AT” BECK (1996) “THE 

ELTON JOHN 

“ROCKET MAN” 

“I play this in preparation 

of going to the 

airport. Whenever I 

have a travel day it starts off with 

“Rocket Man.” When you listen 

to the song it feels like a hero 

going on an adventure. 

NEW WORLD” X (1983) 

“ROADRUNNER” MODERN 

By Hannah Serena Goldstein 

PHILADELPHIA 

THE CONSTITUTIONAL 

WALKING TOUR 

Spend the better part of two hours wandering 

the same path of our country’s 

constitutional creators. 

LOVERS (1976) “AMY’S BACK 

IN AUSTIN” LITTLE TEXAS 

(1995) “COMAL COUNTY 

BLUE” JASON BOLAND 

AND THE STRAGGLERS 

(2008) “SPACEMAN” DANNY 

CURTIS MAYFIELD 

“SUPER FLY” 

For me, when I’m in 

the air, it’s all about 

staying mellow. Curtis 

Mayfi eld’s music is soulful, funky 

and mellow. 

KIRWAN (1979) “WAY OUT

NEW YORK 

SOUNDWALK 

BRONX GRAFFITI 

The street artists of the legendary TATS 

CRU take you through their neighborhood 

with insights and history about the 

outlaw murals. 

WEST” BIG STAR (1974) 

“KIDS ON HOLIDAY” 

ANIMAL COLLECTIVE (2004) 

“TRAVELIN MAN” MOS DEF 

(1998) “BORN IN THE USA” 

BRUCE SPRINGSTEEN (1984) 

“KIDS IN AMERICA” KIM 

B.B. KING 

“3 O’CLOCK BLUES” 

B.B. King is one of 

my Grandmother’s 

favorite artists. My 

grandmother was always singing 3 

O’Clock Blues, so every time I hear 

it, I think of her. I play it when I’m 

landing so she is always with me. 

WILDE (1981) “RUNNIN’ 

DOWN A DREAM” TOM PETTY 

(1989) “AMERICA” SIMON 

AND GARFUNKEL (1968) 

“THE PASSENGER” IGGY POP 

(1977) “CAROLINA ON MY 

DOUG SUTTON 

CHAPEL HILL, NC 

Cat’s Cradle, Staff 

MIAMI 

EVERYTRAIL 

MIAMI ART DECO 

The Magic City’s architectural details come 

to life on this route guided by the experts 

at Fodor’s. 

MIND” JAMES TAYLOR (1969) 

“LIVIN’ ON A PRAYER” BON 

JOVI (1986) “RUN-AROUND” 


BLUES TRAVELER (1994) 

“THE RIVER” GARTH BROOKS 

(1992) “HERE I GO AGAIN” 

WHITESNAKE (1982) “AIN’T 

GO MAGAZINE 

NO MOUNTAIN HIGH ENOUGH” 

MARVIN GAYE & TAMMI 

TERRELL (1967) “CHANGES 

LIZ PHAIR 

“STRATFORD-ON-GUY” 

Everytime I'm on a 

plane at night, this song 

plays in my head. The 

fi rst verse says it all: I was fl ying 

into Chicago at night, Watching 

the lake turn the sky into bluegreen 

smoke, The sun was setting 

to the left of the plane, And the 

cabin was fi lled with an unearthly 

glow, In 27-D, I was behind the 

wing, Watching landscape roll out 

like credits on a screen 

CHICAGO 

EXPLORE CHICAGO 

MILLENIUM PARK TOUR 

Luminaries like Frank Gehry, Anish 

Kapoor and Jaume Plensa chat about Chicago’s 

Art Loop. 

IN LATITUDE, CHANGES IN 

ATTITUDE” JIMMY BUFFETT 

(1977) “WHEREVER I MAY 

ROAM” METALLICA (1992) 

“HOLIDAYS IN THE SUN” SEX 

PISTOLS (1977) “AMERICA” 

RAZORLIGHT (2006) 

JOHN HARTFORD 

“STEAM-POWERED 

AEREOPLANE” 

I just love this song. It’s 

about jet travel but it 

sounds like he’s singing 

about being on a riverboat 

or something.

BIZ BITS 

BY 

AIGERIM SAPAROVA 

PHOTOGRAPH BY 

LISA SHIN 

BUSINESS 

CAPITOL RECORDS//56 TABLE FOR ONE//62 

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GO MAGAZINE 

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With its sleek look and convenient 

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BUSINESS 

BIZ B Z BITS 

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Compute current, average 

and maximum travel speed, 

distance, compass heading 

and location as you run. 

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3. NIKE+ SPORTWATCH GPS 

With just a tap of the screen, 

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BUSINESS 

C A P I T O L 

THE BIG BUSINESS AT MUSIC 

FESTIVALS ISN’T NECESSARILY 

ON THE MAIN STAGE. 

BY 

ROD O'CONNOR 

MAIN ILLUSTRATION BY 

ALBERTO ANTONLAZZI 

HEAD ILLUSTRATIONS BY 

DANIEL HERTZBERG 

M 

usic fans had no 

shortage of ways to 

amuse themselves 

in between pulsepounding 

sets by 

The Black Keys 

and Arcade Fire at 

last summer’s Outside 

Lands Music and Arts Festival in San 

Francisco. Oenophiles could sip a classic California 

Chardonnay in Wine Lands or foodies 

could dine on gourmet burgers in the Food 

Truck Forest. Even Baseball fanatics had a 

fi x, they could catch a few innings of their 

beloved Giants at the Stubhub-sponsored 

sports bar. Bad hair day? The Garnier salon 

off ered everything from styling to cuts. 

Along with a stellar musical lineup, the 

array of attractions throughout the fest’s 

80-acre grounds in beautiful Golden Gate 

Park helped Outside Lands draw more than 

180,000 people over a three-day August weekend—the 

biggest-ever crowd in the event’s 

four-year history. And with all the experiential 

choices, it’s clear, today’s music festivals 

are about more than music. 

Though Outside Lands’ generated more 


GO MAGAZINE

R E C O R D S 


GO MAGAZINE

BUSINESS 

TICKET MASTERS 

VIP treatment, tickets on layaway, 

hanging with the band? A concert ticket 

isn’t just for getting past security. 

By Rod O’Connor 

When the hippies arrived in 1969 for Woodstock, 

most of the 500,000 attendees didn’t even 

have tickets. But, as the dozens of gatecrashers 

arrested at last year’s Lollapalooza in Chicago can 

attest, paid admission is a necessity for today’s 

big-budget music festivals. And with so many 

ticket options available—from budget-friendly 

layaway plans to VIP packages for big spenders— 

there’s really no excuse for fence hopping. 

Coachella Valley Music and Arts Festival and 

the Stagecoach Country Music Festival, both held 

in the deser desert of Indio, Calif., 120 miles from Los 

Angel Angeles, pioneered the layaway trend back 

in 20 2009, offering installment payment 

options 

for music fans just as the Great 

RRecession 

was tightening its grip. 

SSmaller 

festivals, such as the Sum- 

mmer 

Camp Music Festival, taking 

pplace 

this May a couple hours 

ooutside 

Chicago in Chillicothe, 

IIl., 

followed suit. The Summer 

Camp Musi Music Festival provides plenty of 

options atthe at the oth other end of the spectrum as well. VIP 

upgrades allow attendees, most of whom camp out 

for the weekend on the show grounds, to pay extra 

(from $185 to $1,000) for everything from creature 

comforts like air-conditioned bathrooms to “Rock 

Star” packages that include backstage access 

to hang with bands that, this year, feature '90s 

stalwarts Primus and Janes Addiction. In 2011, 

“Lolla Lounge” passes at Chicago's Lollapalooza—which 

included complimentary drinks, 

spa treatments and golf-cart shuttle service— 

sold out at $850 a pop. Both Lollapalooza and 

Outside Lands in San Francisco also cater to the 

big-money set by offering ultra-exclusive, fully 

catered cabanas for groups of 20 or more. 

“There are certain people who wouldn’t take 

in an experience like this unless they were offered 

certain amenities,” says Rick Farman, one of the 

producers of Outside Lands, about the VIP extravagances 

available at most big-time music festivals. 

“We’re just trying to make these experiences 

attractive to everybody.” 

RICK FARMAN 

CO-FOUNDER OF 

SUPERFLY PRODUCTIONS 

JOELLEN FERRER 

HEAD OF U.S. COMMUNICATIONS 

FOR STUBHUB 

JOHN BOLER 

VICE PRESIDENT OF SALES AND 

MARKETING FOR SUMMERFEST 

CHRIS KASKIE 

PRESIDENT OF 

PITCHFORK 

STEVE MAGNUSON 

VICE PRESIDENT OF OPERATIONS 

FOR MARCUS HOTELS 


GO MAGAZINE 

than $12 million in gross revenues from 

tickets priced from $85 to $475, ticket sales 

weren’t nearly enough to fund a long list 

of operational costs ranging from talent 

fees and stage production to security and 

clean-up. As with other successful summer 

music festivals from Chicago’s Lollapalooza 

to Manchester, TN’s Bonnaroo, it’s mutually 

benefi cial business relationships large 

and small that provide the revenue to 

help the festival return for an encore next 

year—and avoid becoming a casualty like 

the Mile High Music Festival in Denver, or 

the Nateva Music and Camping Festival 

near Portland, ME, two live music events 

abruptly cancelled in 2011. 

According to Rick Farman, co-founder 

of SuperFly Productions, which produces 

Outside Lands, the event’s Bay Area locale— 

a cultural capital and a hotbed of affl uent, 

educated, tech-savvy consumers—required 

that, from year one, the festival truly had to 

be a “best-in-class, top notch experience.” 

Fashioning Outside Lands as a celebration 

of the region’s food and culture, as well as 

a showcase of top national bands, is what 

diff erentiates it from other multi-day music 

extravaganzas, Farman says. Another 

distinction is how the event works with 

corporate sponsors. 

“We don’t really do any stage signage,” 

Farman explains. “Every corporate partner 

we work with has to be integrated into the 

event. We start with the question: What are 

you doing to add to the experience, and how 

does that tie in with the mission of your 

marketing or your brand?” 

For StubHub, that meant creating a 

60-foot by 90-foot sports bar tent—complete 

with bar stools, air hockey games and 

dozens of TVs—smack dab in the middle 

of the show grounds. Best known as an 

online source for tickets to sporting events, 

StubHub spent nearly its entire music business 

development budget on sponsorships 

at Outside Lands and three other summer 

festivals to spread the word that the website 

was also a resource for concert tickets. 

“Our presence helped fans draw that 

connection,” says Joellen Ferrer, StubHub’s 

head of US Communications. “It was a 

perfect storm to be able to have a sports 

bar concept within a festival environment 

that’s all about music to help us spread that 

message that we’re not just about sports.”

She says the brand awareness helped Stub- 

Hub achieve double-digit year-over-year 

growth in 2011, mostly due to increased 

concert sales. 

These kinds of win-win marketing 

arrangements are essential for the continued 

success of Milwaukee’s Summerfest, 

which celebrates its 45th anniversary this 

year. During its 11-day run this July, the 

event known as “The Big Gig” expects to 

draw more than a million people to the 

lakefront Henry Maier Festival Park to see 

12 stages worth of acts that range from the 

Beach Boys to Iron Maiden to local performers. 

But with a business model built around 

aff ordable, family-friendly ticket prices 

($16 for general admission), Summerfest 

must broker business-to-business deals 

with dozens of partners with price tags costing 

from a few-thousand dollars to more 

than seven fi gures to cover its $32 million 

operating budget. 

ROSEMARY RAPOSO JORDA 

FESTIVAL ORGANIZER FOR THE 

VILLAGE VOICE 4KNOTS FESTIVAL 

ERIN WOODS 

MARKETING MANAGER OF COPPER 

MOUNTAIN RESORT ASSOCIATION 


GO MAGAZINE 

BUSINESS 

HOG WILD 

The Harley-Davidson stage at 

Milwaukee's Summerfest. 

A 

s anybody who’s attended 

a festival since Woodstock 

knows, licensed vendors are 

an ever growing part of the 

festival business experience, 

a necessary counterbalance to the famous 

face onstage. Vendor fees and cuts of merchandise, 

food and beverage sales pump 

much needed revenue into promoters’ coffers. 

Last year, to avoid having to raise ticket 

prices, Summerfest raised the price of beer 

by 50 cents to help pay for what is, by far, the 

largest expense for music festivals: talent 

fees. According to World Festival executives, 

an increase in entertainer costs, likely 

a refl ection of lost revenue in album sales, 

necessitated the price hike. 

Chris Kaskie, president of Pitchfork, 

the Chicago-based online music website 

that hosts its eponymous music festival 

every July in the city’s Union Park, says 

talent represents 40 to 50 percent of its

BUSINESS 

VIEWING PARTY 

Giants fans get their baseball 

fix in the StubHub sports 

bar at Outside Lands. 

annual operating budget. “It’s clearly the 

biggest expense,” he says. “If ticket prices 

go up, it normally means that bands are 

being paid more money. Live shows are 

where bands are making their money 

these days, so that’s where you’re seeing 

increases in expenses.” 

A boutique festival concept that draws 

approximately 50,000 attendees over 

three days, Pitchfork’s fi nancial backend 

functions diff erently than other festivals. 

It operates as a separate entity from 

pitchfork.com, but the fact that the event 

is linked to a pre-existing business means 

there’s less pressure for the festival to 

serve as a revenue driver. “We don’t want 

to lose money,” says Kaskie. “But profi ts 

are not our primary goal.” 

Hence, Pitchfork works to keep its 

ticket prices roughly half the cost of 

those for larger festivals like Outside 

Lands or Lollapalooza while still offering 

a music lineup that boasts top-tier 

acts. (Vampire Weekend and Feist are 

among this year’s performers.) 

“We make our decisions in terms of 

how we price our ticket and how we structure 

our prices for [everything from beer 

to water] based on what we feel is both 

fair and based on necessity,” Kaskie adds. 

“Someone else might look at it as, how can 

we make more money? But for us, it’s what 

do we need to do to accomplish our goals? 

We’re comfortable in the realm that we are 

in. We don’t want to get bigger for the sake 


GO MAGAZINE

of getting bigger. We want to build something 

great year in and year out and not 

mess with it.” 

O 

f course, when a music 

festival establishes itself 

as a summer institution, 

the entire region benefi ts. 

According to a report conducted 

by San Francisco University, 

Outside Lands had more than a $66 

million economic impact on Bay Area 

businesses in 2011. Attendees, 72 percent 

of which were visitors from outside San 

Francisco, spent an average of $400 each 

on hotel stays, restaurant meals, cab and 

bus rides, and other expenditures. 

And Summerfest brings $180 million 

in direct and indirect spending to Brew 

City, says the Visit Milwaukee website. “It 

defi nitely has an impact on our business,” 

says Steve Magnuson, vice president of 

operations for Marcus Hotels. But it’s not 

just the massive events that bring residual 

economic benefi ts to area businesses. Copper 

Mountain, a ski resort community 90 

minutes from Denver, will reap more than 

just good vibes with Wanderlust, a series 

of hybrid yoga and music events featuring 

headliners Ziggy Marley and Deepak Chopra. 

The festival, which debuted in 2009 

in Squaw Valley, CA, off ers multiple ticket 

packages that range from music-only 

passes for $35 to multi-day programs that 

include lectures, seminars and mediations 

sessions for $99 to $475. 

From a cross-promotion standpoint, 

bringing thousands of affl uent, health-conscious 

yoga and music fans to a stunning 

Rocky Mountain setting couldn’t be a better 

fi t. Erin Woods, marketing manager of 

the Copper Mountain Resort Association, 

predicts the town’s 1,000 lodging units, 

which range from studio condos to multibedroom 

mountain home rentals, will hit 

100% occupancy during Wanderlust. She 

hopes the exposure brings festival attendees 

back when ski season comes around, 

and turns them into year-round fans of the 

picturesque vacation getaway. 

“It’s an opportunity for us to have a 

successful weekend,” she says. “But I think 

the other major benefi t is some of those 

people will buy ski passes next winter. It’s 

a huge benefi t to us on both sides.” 

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BUSINESS 

T A B L E F O R O N E 

EVERY SAVVY TRAVELER MUST 

MASTER THE ART OF EATING 

ALONE—IT DOESN’T HAVE 

TO BE QUITE SO LONELY. 

BY 

JAIME LOWE 

ILLUSTRATION BY 

GUY BILLOUT 


GO MAGAZINE


GO MAGAZINE

BUSINESS 

ast month, I was in the 

Dominican Republic for work (tough life, I 

know), staying at a resort that was populated 

by conference-goers from Cleveland, happy 

families frolicking through oceans and 

honey-mooning couples submerged in pools, 

deep in love, content to stare magically at 

one another. And there I was, heading to 

dinner at an outdoor seafood restaurant 

with my notebook, my paperback copy of 

Susan Casey’s The Wave and an iPad…just 

in case. In case I got bored was what I told 

myself, but really it was to silence an inner 

monologue. Will they stare? Will they laugh 

when the three-piece mariachi band awkwardly 

serenades me? Or will they know that 

my serene, mile-long stare across the aqua 

waves and the lapping ocean is nothing but 

a mask of calm—a mask that’s hiding my 

discomfort? Will they think I am sad, lonely, 

desperate to be at a resort and eating freshly 

caught fi sh, drinking a glass of pinot grigio 

alone? WHAT ARE THEY THINKING 

AND WHY DO I CARE? 

The short answer is: Absolutely no one 

cares. The long answer is: Everyone has a 

social complex about dining solo, even a wellseasoned 

road warrior. I am an independent, 

willful, intrepid traveler, and I often travel for 

work as well as pleasure—but there is some 

kind of bravery and awkwardness that must 

be overcome to ask for a table for one, almost 

like an Outward Bound wilderness challenge. 

(It’s not like my boyfriend’s approach— 

“What's the problem? You go, you sit, you 

eat.”) The thought of it is daunting, but in 

reality, it’s an opportunity for true culinary 

adventures, for actually experiencing the 

destination and the food—especially now 

that eating at bars and communal tables are 

as much a part of the going-out experience 

as white cloth napkins. 

Increasingly, restaurants are catering to 

the solo diner. CityZen at the Mandarin Oriental 

in Washington, DC, has embraced the 

trend by ordering an iPad for parties of one 

to use at their table. The tablet was deployed 

in the dining room complete with internet 

access over the hotel’s WiFi network. 

Not all dining establishments embrace 

technology so fervently—but those are the 

places, like Akasha in Culver City, that 

include a bar where chef Akasha Richardson 

mingles with diners and is often found 

eating her nightly meal at the corner stool. 

Embracing the bar is not just a safe way to 

eat alone, it’s adventurous. Chances are 

you’ll get bites from the kitchen and liquid 

advice from a suspender-ed mixologist. 

If conversations at the bar aren’t your 

style, check out the crowded tables that have 

cropped up in the middle in dining rooms 

lately. “The trend now, especially in casual 

restaurants, is the communal table,” S. Irene 

Virbilia, the Los Angeles Times restaurant 

critic, wrote last fall. “Sitting at the communal 

table can be surprising and fun. You 

might make a new friend. You might end up 

sharing a bottle of phenomenal wine—you 

won’t be bored.” 

Hobnobbing with bartenders, busboys 

and complete strangers not your idea of 

a relaxing? Find a joint that specializes in 

solo dining like New York’s City Hall, where 

chef and owner Henry Meer provides complimentary 

items—a demi-tasse of soup and 

a cookie, extra candles for reading and a 

lunch-time selection of local newspapers like 

The Wall Street Journal and New York Post. It's 

no wonder City Hall is a concierge favorite 

for business guests. 

Even if you’re not up for an adventure, 

don’t give in to the temptation of stuffi ng 

yourself with predictably disappointing 

room service. You can always treat yourself 

to the tried and true safe harbor of a business 

traveler’s fi nest food—the sushi bar. Nobus 


GO MAGAZINE 

● Comedians are on the road and eating 

solo all the time. So, we asked our 

expert panel of stand-ups to tell us 

about their methods for sitting down. 

EUGENE MIRMAN 

“Mostly I find eating alone relaxing. 

I eat slower. I usually travel 

and am working constantly, so the 

idea that I get to sit down and eat 

is a pleasure. I actually really like 

eating alone, but I also like going 

to movies alone, and I work alone, 

so maybe I’m just used to it. But I 

really like it.” 

Bob’s Burgers, Fox

TODD BARRY 

“My tips for eating alone? Do a 

little online research, find a restaurant 

that sounds good, then go 

to that restaurant. And why would 

you care if a bunch of strangers 

think you’re lonely? I think sitting 

in a hotel room eating room service 

is lonelier than sitting a restaurant 

with other people. But there are 

times where you go into a restaurant 

and don’t see anyone dining 

solo. In that case, you can always 

eat at the bar with other solo diners. 

Sometimes I read. Sometimes 

I stare into space. Sometimes I 

bring something to read but end 

up staring into space.” 

Delocated, Comedy Central 

NICK KROLL 

“Great eavesdropping if you’re 

eating alone. If I’m not alone I’m 

wary of the person sitting alone, 

because I think they are listening 

to me. No one is ever really eating 

alone—you have your phone, your 

iPad, your laptop. The nice thing 

about an iPad is people can’t see 

what book you’re reading, so I 

could be reading a Danielle Steele 

novel or Malcolm Gladwell. The 

truth is if you’re eating alone, you 

can just watch and judge people. 

I find eating lunch and breakfast 

alone totally fine, but eating dinner 

alone is totally depressing.” 

The Kroll Show, Comedy Central 

starting July 10 


GO MAGAZINE 

across the country and Chicago’s Sushi Waba 

provide shows featuring more dexterity and 

acrobatics behind the sushi bar glass than 

Cirque du Soleil. Between knife-wielding, 

high-octane performances of expert rolling 

and fl aying of fi sh that’ll keep even the most 

jaded patron entertained, sushi chefs are 

always good for foodie chats and local advice. 

Next time you fi nd yourself on a business trip 

or soul-searching weekend getaway, follow 

these rules for fl ying solo. 

Choose your seat wisely: Treat the dining 

room as your in-house entertainment: the 

drama and fl ow between wait staff , bus boys, 

line cooks and maitre d’s is infi nitely more 

entertaining than just about any primetime 

show. But make the mistake of sitting in a 

wall facing chair and you’ll feel isolated and 

more alone. 

Don’t be afraid of strangers: Sit at the 

communal table, and you’re bound to strike 

up a conversation with fellow patrons—that’s 

the point. Feel free to share food and thoughts 

and dish on each dish. Just don’t get too personal 

with your newfound, er, friends. 

Book it: When in doubt, bring reading 

material. Broadsheet newspapers have to 

be expertly folded and small paperbacks are 

easier to wrangle than, say, Gravity’s Rainbow 

or Anna Karenina. But the ultimate in dining 

companions these days are Kindles or iPads— 

that way even if you’re just playing Words with 

Friends it will still look like you’re reading. 

Be a sport: A sports bar doesn’t always 

equal fi ne cuisine, but if you time your meal to 

a game, at the very least you’ve got a friendly 

crowd. There are delicious and distracting 

sports bars like Atlanta’s Dantanna that cover 

all bases—surf, turf and balls abound. 

Eavesdrop: If you’re not striking up 

friendly rapport, you certainly can listen to 

other diner’s drama. Use a book as a prop to 

get the really good dish. 

Big in Japan: The Japanese have perfected 

the art of eating alone with conveyor 

belts consistently delivering the next dish or 

sushi chefs slicing, dicing and rolling sashimi 

and nigiri. 

Solitary refi nement: Food has the power 

to bring people together—intimate dates, 

business meals, Thanksgiving—these are all 

opportunities to break bread, converse and 

laugh together. But sometimes it feels good to 

be alone with your thoughts, to sit, to eat, to 

dine at table for one.

The Star-Spangled Sailabration, an international parade of naval vessels and tall ships and an 

air show featuring the Blue Angels, launches the Bicentennial of the War of 1812 in Baltimore, 

June 13-19, 2012. For details and to reserve your room, visit www.StarSpangled200.com. 

@BaltimoreMD #SSB2012

PINBALL: ANDREW WAPLINGER 

ON THE 

TOWN 

BALTIMORE, MARYLAND 

IN BRIEF BY AIGERIM SAPAROVA 

BY THE NUMBERS 

40 

MAY AVERAGES: 

109 

74˚F 

games the Baltimore Orioles 

won in 1969—the inaugural 

3.99 in. 52˚F 

season of the American league 

TIME ZONE: 

Eastern 

AREA CODES: 

410/443 

$8, 271, 108 

FOUNDED: 

1729 

POPULATION: 

620,961 

4,750 

AIRPORT: 

Baltimore/ 

Washington 

International (BWI) 

WEBSITE: 

Baltimore.org 

NEWS FLASH CULTURE CALENDAR 

Forever Young // Without velvet ropes, 

pretentious art buffs and please-don’t-touch 

signs, the National Pinball Museum isn’t your 

typical museum. Having just made the move 

from Washington, DC to Baltimore’s Power 

Plant Live complex, the museum lets visitors 

explore an extensive pinball collection 

that includes more than 800 machines 

tracing all the way back to the 18 th century. 

nationalpinballmuseum.org 

the number of floors of the Legg Mason 

Building, Baltimore’s tallest building 

Modern Classics // Teddy Roosevelt and his band of 

Rough Riders were the inspiration behind Kettle Hill, 

a neighborhood restaurant and tavern serving American 

grill fare with fresh seasonal ingredients that opened late 

last month. Its partnership with former Oriole’s catcher 

and Baltimore’s very own sports hero, Rick Dempsey, 

makes the restaurant an instant victory for history-buffs, 

sports-lovers and foodies alike. facebook.com/pages/ 

Kettle-Hill-Restaurant 


the gross revenue of John Waters’ 

movie Hairspray (filmed in Baltimore 

in 1988) after its theatrical run 

the number of slot machines and 

electronic table games at the 

Maryland Live! Casino 

May 12 

THIRD ANNUAL HIPPODROME FOODIE EXPERIENCE 

We might as well call it the Ultimate Foodie Experience. This 

year’s event welcomes James Beard Award-winning TV personality, 

chef, food writer, teacher and host of Travel Channel’s hit show, 

Bizarre Foods, Andrew Zimmern. Visitors can sample dishes 

from the area’s top restaurants and food trucks as well as listen 

to Zimmern’s wildest stories, experiences and meals. Live music 

and complimentary beer and wine are the cherry on top of this 

delicious day. france-merrickpac.com 

May 19 

ANNUAL RUNNING OF THE PREAKNESS STAKES 

Baltimore’s historic Pimlico Race 

Course plays Preakness host for the 

137 th year, celebrating the second jewel 

in horse racing’s Triple Crown. But 

before you and your pals wager on 

which horse will triumph, get your 

funk on at the Preakness Infi eldFest, 

featuring the likes of Maroon 5, Wiz 

Khalifa and The Darkness. Now that’s 

a safe bet. preakness.com 

GO MAGAZINE

ON THE TOWN: BALTIMORE 

GET CRACKIN’ BY EVAN SERPICK ILLUSTRATIONS BY INFOMEN 

Find out how to minimize the mess and minor flesh wounds while maximizing the meaty meal. 

M 

aryland blue crabs are 

known to be among 

the most delectable 

products of the sea, 

but in Baltimore, 

where the crustaceans are elevated 

to demigod status, they’re more 

than just a dinner option, they’re 

an experience. Locals call it a 

“crab feast,” and eating them 

properly is an art form. To look 

less like an amateur—complete 

with a bib covered in seasoning, 

shells and drops of your own 

blood—follow these locals’ tips 

for getting the most out of those 

delicious hardshells. 

▪ PREP: Before you dig in to your 

dinner, make sure you have the right 

tools. The list is short: All you need 

is a dull knife and a mallet. Word 

to the wise—you’ll want to spread 

newspaper over the table, because 

crabs are messy. Remove all jewelry. 

If you have any cuts on your hands, 

cover them up because the crab 

seasoning stings. If you don’t have 

any cuts, you will before dessert. 

▪ ORDERING: You order blue 

crabs by the dozen or by the 

bushel (about six or seven dozen, 

depending on size). One sure way 

to show that you’re a tourist is to 

order, say, “three crabs.” It just 

isn’t done. Sizes range from small 

to colossal, though most people 

get medium, large or jumbo. In 

Baltimore, crabs come covered in 

Old Bay seasoning—this isn’t an 

option, it’s just how they come. If 

you want it without, you can order 

them “washed,” but it’s frowned 

upon. Traditionally, crabs are 

served with locally grown corn and 

tomatoes along with pitchers of 

beer, though some restaurants off er 

more elaborate options. 

▪ EATING: Crabs are usually 

dumped in the middle of the table. 

Grab a nice big one and follow 

these steps to get the most meat for 

your money. 

1 

2 

4 5 


3 

GO MAGAZINE 

Break off the two main 

1 claws and put them 

aside. You can eat them later 

or pass them along to the kids, 

since they are easiest to eat. 

The real meat is in the body 

anyway. Remove the little 

claws and toss them. 

On the crab’s belly, there 

2 is a convenient little tab 

called the “apron.” Pull it back 

and break it off. You may need 

to use your dull knife to pry it 

upwards. Now, you should have 

a nice opening to pull off the 

crab’s back. Don’t be alarmed 

at the mess that awaits. 

Clear out the mess—the 

3 pointy bristly things 

(the lungs) and the yellow 

“mustard” (you don’t want to 

know what that is) until you 

have two distinct “sections.” 

Break these apart. 

Now, you should be able 

4 to dig into each section 

from the side and pull out 

nice, succulent chunks of 

crabmeat. Make sure to dig 

deep, and use the dull knife 

in all the nooks and crannies. 

There won’t be a ton of meat— 

which is why you order by the 

dozen—but it will be delicious. 

If you choose to return 

5 to the claws, bend them 

backwards at the joint to get 

two sections. You might be 

able to pull out a nice hunk of 

meat—called the backfin— 

when you separate them. Place 

your knife in the middle of each 

section and tap it with the 

mallet to break it apart. Dig. 

GET CRABBY AT 

BALTIMORE’S 

BEST 

CRABHOUSES 

► BO BROOKS 

bobrooks.com 

► CANTON DOCKSIDE 

cantondockside.com 

► CAPTAIN HARVEY’S 

CRABHOUSE 

captainharveys.com 

► CJ’S CRABHOUSE 

cjscrabs.com

– Flag-folding ceremony at Fort McHenry National Monument and Historic Shrine, Baltimore – 

Once-in-a-lifetime commemorations. 

One destination. 

Create your own family history by exploring ours. See the tall ships and naval vessels of our Star- 

Spangled Sailabration, part of the Bicentennial of the War of 1812 commemoration. Relive the pivotal 

Civil War battles of South Mountain and Antietam. And follow in Harriet Tubman’s footsteps on the 

Eastern Shore’s Underground Railroad Byway. With three landmark 

celebrations and 7,000 miles of gorgeous coastline, there’s never been 

a better time to discover all Maryland has to offer. To plan an exciting 

getaway and to get your free travel kit, including hundreds of travel 

deals and discounts, check out visitmaryland.org. 

This ad is funded in part by the 

Federal Highway Administration. 

888-508-2473 

Martin O’Malley, Governor | Anthony G. Brown, Lt. Governor


STREET SCENE: THE AVENUE BY EVAN SERPICK 

From bikers to beatniks, The Avenue has transformed into an indie enclave worth exploring. 

The Hampden section of North Baltimore long had a reputation as the domain of bikers and laborers, 

who came from the west to work at the mills nearby. But in the ’90s, artists looking for cheap rent 

invaded, as they do, and soon hip bookstores, trendy boutiques and indie-rock venues sprouted. 

Refreshingly, the neighborhood never quite relinquished its working class roots and exists today as 

a friendly and diverse area known for great shopping and food, all centered on the main commercial 

strip of 36th Street, between Falls Road and Beech Street, known to locals quite simply as “The Avenue.” 

37TH STREET 

FALLS ROAD 

ATOMIC BOOKS 

1 “Bookstore” is an understatement. 

This temple to the arts of print and pop 

culture carefully curates a broad spectrum 

of zines, comics, magazines, toys and 

ephemera. No wonder Baltimore’s own 

“King of Trash,” filmmaker John Waters, is 

a regular and held a recent book signing 

here. atomicbooks.com 

13.5% WINE BAR 

2 The cozy, woody interior of this 

wine bar tests the neighborhood’s upper 

limits for refinement, but squeaks by on 

account of its dependably friendly staff 

and relatively reasonable prices. There are 

more than 40 wines available by the glass, 

along with a menu of small plates—try 

the smoked shrimp empanadas and pork 

belly sliders. The best part has to be the 

crowd—generally attractive and laidback, 

just like the block. 13.5winebar.com 

GOLDEN WEST CAFÉ 

3 This cozy café is an epicenter of 

the nabe’s hipster contingent with a 

purposefully scruffy appeal. By day, gorge 

on a mélange of comfort foods—from 

tilapia tacos to buffalo tofu—under the 

watchful eyes of the giant mounted moose 

head. By night, hang in the bar at the back 

and play pinball and video games until the 

late night shows by (mostly) local indie-rock 

and electronica acts. goldenwestcafe.com 

1 

HICKORY AVENUE 

3620 

1117 1105 

2 3 

4 

3544 

921 


5 

ELM AVENUE 

GO MAGAZINE 

BEECH AVENUE 

W 36TH STREET 

TRUE VINE RECORDS 

4 This tiny but irreplaceable shop is 

perennially placed on lists of the country’s 

top record stores by the likes of Rolling 

Stone and Spin. What True Vine lacks in 

quantity—you could fit 15 of them into 

your average record store—it more than 

makes up in quality, with its impeccable 

collection of hard-to-find records and 

CDs from small and international labels. 

The staff has enough collective music 

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music bloggers. thetruevinerecordshop.com 

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If you’ve ever been in a Baltimore 

home where everywhere your eye falls 

there’s some piece of furniture or wallhanging 

that is so cool, so beautiful and 

so functional that you wish you had it, 

chances are the owner shops at Trohv. This 

store is the ultimate in home décor, mixing 

new and vintage, southern sensibility 

and urban grit to make a shop that’s hip 

without being pretentious, from the giant 

gold accordion lamps to the small whiskey 

flasks, inscribed with “put some hair on 

your chest.” trohvshop.com

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HON CULTURE BY EVAN SERPICK 

Loud, colorful and brash, Hons are a Baltimore staple. But what makes one of these larger-than-life locals? 

I 

n some towns, local folks will greet you 

as sir or ma’am. In others, you might get 

a sweetheart or a dear. In Baltimore, you 

get hon‘, short for honey, and said with 

Baltimore’s own inimitable drawl, which 

makes it sounds kinda like “hawn.” 

Over time, a subculture formed around 

the word. It became a style, a way of life. 

Local women, particularly those from 

ANIMAL PRINTS 

Hons are anything but 

quiet, and their style is as 

loud as their mouths. These 

brash women love to turn it 

up with floral prints, hot pink 

and bold animal prints, making 

them hard to overlook. 

CLUNKY JEWELRY 

Hons make up for their lack of 

fine-gem sparkle with dimestore 

volume, sporting endless 

embellishments. Find Hon 

accoutrements at Fells Point’s 

Killer Trash (602 S Broadway). 

mostly white, working class neighborhoods 

like Highlandtown, Canton and Hampden, 

came to be known as “Hons,” creating a 

style all their own—one that is not only 

distinctly Baltimore but celebrated by locals, 

particularly in Hampden, home to Cafe 

Hon (cafehon.com) and “Honfest” (June 9-10, 

honfest.net), an annual celebration where 

Baltimore’s Best Hon is crowned. 

CURLERS 

Along with handkerchiefs in 

the hair, curlers define the more 

domestic Hon. This common 

variant can still be seen strutting 

down Baltimore’s byways in clothes 

not meant for the light of day, as 

happy and comfortable as can be. 

HOUSE DRESS 

Comfort reigns in the wacky 

world of Hons. Like curlers, 

these formless muu-muus, 

usually in gaudy floral prints, 

are part of the more domestic 

Hon look. 


BEEHIVES 

The throwback hairstyle, 

achieved with cans of Aquanet— 

and still delivered perfectly 

at Phyllis’ Hair Design in 

Highlandtown (528 S Conkling St; 

410-675-6715), is part of the 

motif for the more glamorous Hons. 

PINK 

The color, and particularly pink 

flamingos, are a frequent Hon 

trope—Cafe Hon has a threestory 

ceramic pink flamingo out 

front—in tribute to the samenamed 

John Waters film. 

GO MAGAZINE 

The picture below features Baltimore’s 

Best Hon 2008, Agnes “Punkin’” Hurley 

(center) and 2009 winner Charlene Osbourne 

(right). After winning, Punkin’ demonstrated 

a classic Hon sense of humor and lack of 

shame by proclaiming, “Folks, I’m tellin’ ya, 

I don’t know whether the water’s gonna run 

down my leg or out my eyes!” 

So what makes an authentic Hon? 

CAT EYE GLASSES 

This peculiar brand of eyewear— 

high fashion circa 1955—found 

favor among Hons. Choose from a 

wide array of styles at Hampden’s 

HonTown (1001 W 36th St; 410- 

243-1001). 

CHUCK RITZ (FROM THE BOOK MY 

YEAR AS BALTIMORE’S BEST HON)

ENJOYBALTIMORECOUNTY.COM | 410-887-2849


SIMON SAYS 

In 2002, former Baltimore Sun journalist David Simon exposed the world to the streets of Baltimore— 

the corners, the cops and the crooked politicians—with the critically acclaimed HBO series The Wire. Some 

think it stained public perception of Baltimore (several politicians publicly disowned the series), but Simon used 

the city as a template for a universal narrative, one that plagues inner-cities nationwide. He’s also managed 

to infuse the local economy with around $300 million dollars with his three Baltimore-based shows, The Wire, 

The Corner and Homicide, and founded a non-profit program dedicated to the development of West Baltimore 

youth. Now, 10 years later, the MacArthur Genius splits his time between his urban muse and New Orleans (the 

setting for his latest HBO series Treme) but found a moment to chat with Go about the city he calls home. 

You live in Baltimore and 

New Orleans… 

“My permanent life is in 

Baltimore. I love ordinary 

Baltimore stuff that’s 

neighborhood based—the one very 

strong thing about Baltimore is its local 

places—pedestrian things that hold the 

community together like corner bars and 

diners. It’s a very livable city if you are in 

the America that didn’t get left behind. 

I have great aff ection for the municipal 

markets and smaller satellite markets.” 

Both your cities are known for their 

quirks. How is Baltimore diff erent from 

New Orleans? 

“Sometimes when I come home and 

go to places I haven’t seen in months I 

remember how wonderful those places 

are—like Charleston’s or all of Cindy’s 

[chef Cindy Wolf] restaurants and Petit 

Louis and Cinghiale, a great Northern 

Italian place. One of the best Afghan 

restaurants in the country is in Baltimore 

and run by Harmid Karzai’s brother.” 

But New Orlean’s food is legendary. 

“They know how to do seafood really 

well in New Orleans, but they ruin the 

blue crabs, so Maryland’s got them beat. 

You absolutely have to steam them. Last 

year, we had a crab-off on the Treme set, 

and you know what? The steamed crabs 

Baltimore-style were all gone. Devoured.” 

How has Baltimore changed since 

The Wire? 

“It’s changed in incremental ways. 

Most of the areas in The Wire have been 

economically devalued even beyond the 

point of when I wrote about them. Other 

Clockwise: Detective McNulty (Dominic 

West, left) and Moreland (Wendell Pierce, 

right) give drug dealer D’Angelo (Lawrence 

Gilliard Jr., center) a friendly warning at “the 

Pit.” Lt. Daniels (Lance Reddick) and Obamafavorite 

Omar (Michael Kenneth Williams) 

look serious. 


GO MAGAZINE 

EVERETT COLLECTION

JONATHAN HANSON/AURORA PHOTOS/CORBIS 

parts of the city are entirely viable now, 

like South Baltimore, North Baltimore. 

We built two Americas and they co-exist 

uncomfortably side-by-side.” 

You created one of the most unlikely and 

beloved anti-heroes in television history, 

one that President Obama recently 

claimed as his favorite character—Omar. 

“Omar is a romantic fi gure. We made him 

a mythical fi gure; he was defi nitely written 

with fi lm iconography and story telling in 

mind. We were dealing with archetypes 

that were very powerful, but we never 

expected him to connect the way he did 

with the audience.” 

You paint a pretty bleak picture 

of Baltimore. 

“I’m hoping that, politically, the show 

proves to be hyperbolic and that the 

American future is diff erent than what 

we’re covering—I wouldn’t mind being 

wrong. I want to see the game on Sunday 

too. That’s part of living in Baltimore, every 

year it’s plausible to believe in the Ravens 

and every year we close our eyes and hope 

that the Orioles have enough pitching.” 


GO MAGAZINE 

BY JAIME LOWE 

But you’re not the 

fi rst to use Baltimore as 

a muse… 

“There’s a lot of story 

telling in Baltimore— 

some of it has elements 

of truth and a lot of 

wit. Barry Levinson’s 

Baltimore is no less real 

in its story telling—his 

movies Diner and Avalon, 

they are of a time, and 

John Waters (Hairspray) 

is a delight! He may be 

the greatest unlikely 

champion of Baltimore’s 

idiosyncrasies; he 

captures something 

diff erent about Baltimore. 

And if you have read 

anything by Ann Tyler, 

she’s nailed the blue 

blooded Baltimore. 

These are all parts of 

Baltimore—The Wire was 

not all of Baltimore, I’d 

never claim it was.” 

You were named a 

MacArthur Fellow last 

year, why do you think 

they awarded it to you? 

“Initially, a lawyer called 

and left a message, so I 

thought I was going to 

be sued by someone, I 

expected that someone 

would claim I had hit a 

dog or I had a teenage son I didn’t know 

about. So, I didn’t call back right away. 

Eventually, I called and gritted my teeth 

and waited. When she explained what 

happened I thought ‘this is hilarious.’ 

I’m ashamed about the money because 

I’m doing well, but wanted to do 

something in the spirit of the gift. I 

realized that the MacArthur made it 

possible to credibly argue stories that 

should be on television. My audiences 

are marginal, but there’s a little bit of 

gravitas that the MacArthur thing 

gave me.”

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IN BRIEF 

MAY AVERAGES: 

65˚F 

3.40 in 47˚F 

TIME ZONE: 

CST 

AREA CODES: 

414 

FOUNDED: 

NEWS 1846 FLASH 

POPULATION: 

947,735 

AIRPORT: 

General Mitchell 

International 

Airport 

WEBSITE: 

visitmilwaukee.org 

NEWS FLASH CULTURE CALENDAR 

Ain’t No Mountain// Mountain biking is one sport that has 

traditionally been strictly outdoors—and specifically for 

mountains. But the 2004 opening of Ray’s MTB indoor 

mountain biking park in Cleveland, OH—and now its new 

sister outpost in Milwaukee—has changed that. Take a 

lesson with one of the instructors, or pay a flat rate for a full 

day of free biking on the indoor courses. raysmtb.com/mke 

Child’s Play// Get your hands dirty at the Milwaukee Art 

Museum’s Kohl’s Education Center. The Center, which 

opened in February, invites kids 

to explore its lab—a behind-thescenes 

look at the museum— 

where they can X-ray a painting, 

change the frames on works of 

art, or create their own pieces 

to take home in the specially 

designed art studio. mam.org 


May 18-20 

SPRING VINTAGE WEEKEND 

Start your engines—even ones that 

are approaching their octogenarian 

birthdays—with the Elkhart Lake 

kickoff to the Road America season. 

Oldies being goodies has never rang 

truer—just try not to overheat ogling 

the old beauties that descend on this 

four-mile track for races, prizes and 

tours during the annual Spring Vintage 

Weekend. roadamerica.com 

May 30 

CEDARBURG MAXWELL STREET DAYS 

Feel free to fl ea to your vintage heart’s content at this year’s fi rst 

of four annual Maxwell Street Fairs in Cedarburg, just northwest 

of the city. Seven hundred booths of vintage clothes, antiques, 

pottery and homemade goods should satiate any style maven. 

cedarburgfi redept.com/services/maxwell_street_days.htm 

GO MAGAZINE 

ON THE 

TOWN 

BY THE NUMBERS 

16 the number 

of Harleys you 

can see at the 

Harley-Davidson 

Museum 

2,500 

the length in feet of the hour hand on each 

of the Allen-Bradley Tower Clock’s four 

the number of animals that reside in 

faces—the world’s largest four-faced clock the Milwaukee County Zoo 

450+ 

2,500 

the average number of performers 

at Milwaukee’s Summerfest, making 

it the nation’s largest music festival

ON THE TOWN: MILWAUKEE 

HOMEGROWN HOME COOKIN’ BY JEANETTE HURT 

Graze on farm-fresh food right on the field it was grown in. 

YUPPIE HILL 

POULTRY 

BURLINGTON, WI 

yuppiehillpoultry.com 

► THE PRODUCTS: Eggs, free–range turkeys 

and Berkshire hogs and chickens. 

► THE PLATES: Enjoy fi ve-course, gourmet, 

BYOB dinners every second Saturday of 

the month and hearty breakfasts every 

fourth Sunday featuring the talents of 

Chef Tom Cicero. Don’t miss this 

month’s Mother’s Day brunch. Local 

products such as Bowers produce and 

Rushing Waters trout are paired with the 

farm’s eggs, poultry and sausages, 

which are made fresh in the farm’s 

sausage kitchen. 

► THE PRICE: Breakfasts are $10, served 

family style; dinners are $35 and up. 

► THE PLACE: While this is a rugged 

working farm, the restaurant is located 

in a charming, country-chic barn that 

used to house farmer Lynn Lein’s 2500 

“girls,” er, chickens, who moved into 

a brand-new, state of the art barn 

in 2008. 

► THE PLUG: “Breakfast is pretty much 

just a good, old-fashioned farm 

breakfast. Dinners aren’t stuff y or fancy, 

but they are fi ve course dinners,” Lein 

says. “We never hurry anybody. It’s just a 

nice, quiet evening out and nobody ever 

leaves here hungry.” 

► 

► 

► 

► 

WELLSPRING ORGANIC 

FARM AND EDUCATION AND 

RETREAT CENTER 

wellspringinc.org 

THE PRODUCTS: Organic vegetables, fruits 

and eggs. 

THE PLATES: June through September, this 

cute B&B and hostel hosts monthly dinners 

with visiting Milwaukee-area chefs such as 

Peter Sandroni of La Merenda. Visitors can 

take classes based around specifi c produce, 

taught by Chef K.C. Thorson of K.C’s 

Kafe, and, every third Thursday from May 

through November, a culinary coaching 

service with wine and a dinner of fresh 

veggies grown onsite teaches people how to 

eat more healthfully. Don’t miss the Taste 

of Wellspring on Sept. 15. 

THE PRICE: $20 in advance, $25 day of, $75 

for Taste of Wellspring 

THE PLACE: This place is rustic and a bit 

retro, but situated on 36 beautiful green acres 

next to the Milwaukee River, with more than 

88 species of birds fl ocking onsite. 

► THE PLUG: “The monthly cooking classes 

focus on obscure veggies like rutabaga 

or fennel or kohlrabi that people are 

uncomfortable with. Our chefs then 

create four diff erent recipes with them,” 

says Angela Rester, executive director. “At 

Taste of Wellspring, each course is made 

by a diff erent chef, featuring ingredients 

harvested from the farm.” 


GO MAGAZINE 

BRAISE RESTAURANT AND 

BRAISE ON THE GO 

CULINARY SCHOOL 

braiselocalfood.com 

► THE PRODUCTS: Top-rate toques, by 

the dozen. 

► THE PLATES: Chef David Swanson brings 

diners to farms and farmers to diners, 

creating elaborate meals both at local farms 

and at his restaurant—where local farmers 

remain the stars of the show and are usually 

in attendance to answer any questions. 

Sunday suppers, which include three 

courses and wine or beer, are held every last 

Sunday of the month and feature a diff erent 

farmer and theme, generally focusing on a 

specifi c product, such as, say, suckling pig. 

► 

THE PRICE: $45 to $55 for Sunday Suppers 

► THE PLACE: The restaurant is a 

Community Supported Restaurant that 

allows diners to sign up and support it. In 

return, they get free meals and can attend 

various events and classes—sort of like a 

food co-op. Swanson also runs the very 

fi rst Restaurant Supported Agriculture, in 

which he connects local farms with local 

chefs to fi ll each one’s needs. 

► THE PLUG: “There’s such a disconnect 

between what’s being grown and what’s 

being consumed,” Swanson says. “We 

work with about 400 diff erent local farms. 

It’s about trying to promote local food in 

Wisconsin and keeping the economy local.”

Photo by Richard Brodzeller 

Open year round 

Located 10 minutes west 

of downtown Milwaukee 

at I-94 and Hwy 45. 

414-771-3040 

milwaukeezoo.org 

YOUR DESTINATION 

FOR MILWAUKEE 

ENTERTAINMENT 

Whether you are popping in for the weekend 

or Milwaukee is your hometown, visit 

TapMilwaukee.com for endless entertainment 

options — dining, music, nightlife, movies, 

events, arts, reviews and more. 

Happy landings. 

MUSIC NIGHTLIFE MOVIES DINING REVIEWS


POOL PARTY BY JEANETTE HURT 

Wisconsin has the most water parks on the planet making choosing the right one a labor of love. We’ve 

rounded up the steepest, highest, fastest and plain best rides and slides for you to conquer. 

Canyon River 

Moose Mountain Falls, Timber Ridge 

Lodge at Grand Geneva Resort, timberridgeresort.com 

Float your troubles away on one of the longest lazy rivers 

in the country—idling through 560 winding feet of Canyon 

River on single or double tubes, taking ten blissful minutes 

from top to bottom. 

FUN FACT: Moose Mountain became the first green water 

park in Wisconsin when the Timber Ridge Lodge reduced its 

energy consumption by 11 percent. 

90 80 70 60 50 40 30 20 10 0 

Splashdown 

Breaker Bay water park at the 

Blue Harbor Resort, blueharborresort.com/waterpark 

You’ll get dizzy just looking at this slide. Swoosh down this 

60 foot high slide, which’ll pump you down 304 feet among 

3000 gallons of water per minute. 

FUN FACT: It’s the only water park with a view of 

Lake Michigan. 

Timber Rapids and 

Avalanche Falls 

Moose Mountain Falls, Timber Ridge Lodge 

at Grand Geneva Resort, timberridgeresort.com 

This ride is not for the faint of heart. From 35 feet above 

the ground, plunge down a 300-foot flume—either on a 

raft or raftless—that spits you out just 20 seconds after 

your launch. 

FUN FACT: Originally a Playboy Club, the only “water park” 

at this resort used to be a fountain in the lobby that the 

bunnies took a dip in. 

HOW MANY 

FEET TALL 

CANYON RIVER 

TIMBER RAPIDS AND AVALANCHE FALLS 

THE SOAKER 

SPLASH DOWN 

HURRICANE RUN 

JAMAICAN VILLAGE 

Hurricane Run 

Chaos Water Park Resort at the Metropolis Resort, 

metropolisresort.com 

Climb up 45 feet before getting wet and wild down 480 

feet of twists and turns at speeds up to 15.8 miles per 

hour—and bring a friend because this ride is made 

for two. 

FUN FACT: This water park has an award-winning comic 

book theme and the world’s only comic book playground. 


HOW MANY 

FEET LONG 

GO MAGAZINE 

The Soaker 

Breaker Bay water park at the Blue Harbor Resort, 

blueharborresort.com/waterpark 

Climb three stories before whooshing down these wild 

rides. This tubular slide duo will zip you outside the 

building and then zap you right back in, taking you 292 

feet in under 30 seconds before splashing you into a 

plunge pool. 

FUN FACT: The Blue Harbor just finished a $2.5 million 

renovation, including adding a pool bar, cabanas, bocce 

courts and a putting green right next to the outdoor pool. 

0 100 200 300 400 500 600 

Jamaican Village 

Paradise Landing at the Hilton Milwaukee City Center, 

paradiselanding.com 

While other parks try to out-speed, out-steep and outsplash 

each other with increasingly precarious and daring 

slides, this place prides itself on taking it easy. Rides here 

are calmer and the pool’s shallower than those of bigger 

parks. The tallest of a trifecta of three-level water slides 

tops out at just 16.3 feet and is only 85 feet long. 

FUN FACT: This is one of only urban water parks in 

the country.

EVERY JACKET TELLS A STORY 

JUNE 16 - SEPTEMBER 3 

Presented by the Harley-Davidson Museum ® 

in partnership with EMP Museum 

© 2012. H-D. The Harley-Davidson Museum logo 

is among the trademarks of H-D Michigan, LLC. 

Re-connect 

in Brookfield 

Get Drenched 

Get Soaked 

Get Wet! 

Located just West 

of Milwaukee on I-94 

 

 

 

 

 

www.countryspringshotel.com


LOCAL FACES BY JEANETTE HURT 

Three locals—an award-winning newspaper columnist, a nationally known funnyman and one of the 

biggest collectors of self-taught art—share why they call Milwaukee their home. 

Jim Stingl 

Stingl is a beloved Milwaukee Journal 

Sentinel columnist who covers everything 

Milwaukee, from the weird to the wonderful. 

His column earned him the National 

Headliner Award for best local column in 

the country with its uncanny ability to 

track down the real stories behind all those 

oddball things that make Milwaukee. 

What’s your favorite Milwaukee hangout? 

“I don’t think I’ve ever missed a 

Summerfest (summerfest.com, see page 

32) or a State Fair. I found evidence in my 

mother’s diaries that I went to Summerfest 

even before it moved to the lakefront. In the 

summer, I love hanging out on a pontoon 

boat in the Milwaukee River. You pick it up 

in Pere Marquette Park, and you drive it 

up and down the river and into the harbor. 

Sometimes you can stop at bars along the 

way, but I’m not much of a bar guy.” 

Not a bar guy? This is Brew City! How about 

landmarks, since there are so many odd ones. 

“I love showing visitors that boathouse on 

[3133 N] Cambridge, and, of course, I get a 

kick out of those cars that are half-buried 

on the lawns at 2659 N Humboldt Avenue 

and 4531 S Lake Drive. The one on Lake 

Drive has a phone booth, airplane parts 

and all sorts of things.” 

What do you think surprises visitors about 

Brew City? 

“People are surprised at the wealth of food 

options. At the paper, one of the most 

common lunch trips is to go to the El Rey 

grocery story on Chavez Drive (elreyfoods. 

com). Their lunch counter serves the best 

tacos in town.” 

Anthony Petullo 

This art collector has amassed one of the 

most significant private collections of 

outsider and self-taught art in the country. 

He recently donated most of it—312 pieces 

to be precise—to the Milwaukee Art Museum 

(mam.org). A special exhibit, Accidental 

Genius: Art from the Anthony Petullo Collection, 

runs through the first week of this month. 

Your collection is featured at the Milwaukee 

Art Museum; you must have spent a good 

amount of time there. Any special tips? 

“Always take the headsets. The little placards 

don’t tell you very much. If you spend an 

hour in the special exhibition, take another 

hour and go see something in the permanent 

collection. It’s really worth it. And when 

you walk through Windover Hall [the main 

Calatrava addition that almost looks like a 

ship], turn around when you get to the bow 

and look up again. It’s a very diff erent sight.” 

When you’re not looking at art, collecting art or 

listening to commentary about art, where do 

you go for an extra helping of culture? 

“The Milwaukee Rep (milwaukeerep. 

com). I’m a longtime subscriber of 30 

years. I love the repertory theater. If we 

have visitors with kids, a great place to 

go is the zoo (milwaukeezoo.org). I also 

love the lakefront. My wife and I love 

dining, especially at the Lake Park Bistro 

(lakeparkbistro.com). I recommend the 

chef ’s menu of the day, but I also gravitate 

towards the trout or roasted chicken.” 

Any other favorite restaurants? 

“Crazy Water (crazywatermilwaukee.com)— 

Peg, the chef, makes great food with a good 

wine selection.” 


GO MAGAZINE 

John McGivern 

Filmgoers may remember him from The 

Princess Diaries, but here the local legend 

is best known for his one-man shows, 

including Emmy award-winning The Early 

Stories of John McGivern, which is about 

growing up as the third-born of six kids in 

an Irish Catholic Milwaukee family, and his 

Wisconsin-centric show on PBS, Around 

the Corner with John McGivern, in which he 

explores Milwaukee neighborhoods with his 

trademark breakneck comic speed. 

You moved away from Milwaukee for a time, 

what changed? 

“I moved back in 2001. I had been away 

since 1978, and what I knew growing 

up, the smells of the breweries—Pabst, 

Schlitz—that was all gone. In its place 

was a much more active city. People 

are always surprised at just how rich 

downtown is. The Milwaukee Rep put 

Milwaukee on the map, and there are six 

union theater companies. For a city of 

this size, that’s a lot.” 

Having been drawn back to the city, what are 

your favorite places? 

“The public market [where local vendors 

sell fresh food] (milwaukeepublicmarket. 

org). Then, in the Third Ward, 

the Broadway Theater Center 

(broadwaytheatrecenter.com), and, across 

the bridge, the new Next Act Theater 

(nextact.org). In my neighborhood, I 

always go to Buckley’s on Cass and Wells 

(buckleysmilwaukee.com). It’s a family– 

owned sort of place that reminds me of an 

Irish Pub. The owner, Mike, and his wife 

and their kids all work there. They’ve got 

great food and a great brunch.”

Chicago via Milwaukee? You bet. 

 

 

 

 

Savvy travelers choose MKE – Chicago’s low-fare, easy travel airport 

 

You Gotta 

See Greendale! 

Over 37,000 flowers await you along main street of 

Greendale, Wis. It’s a “Norman Rockwell town”! 

THIS QUAINT TOWN on the south edge of Milwaukee—a stone’s throw 

from Lake Michigan—has a lot to offer individual travelers or bus groups. 

Here are seven highlights of this charming, historical village: 

1. One of only three “Greenbelt Towns” in the nation; created in 1934. 

2. Only town in the U.S. with “backward houses” (picture windows of 

all original homes face rear for better view of back lawn and garden). 

3. Home of the largest Norman Rockwell collection in the entire Midwest. 

4. Home of country’s only “Limerick Hall of Fame”. Look and laugh! 

5. Home of “Barbershop Capital of the Midwest”. Quartets abound. 

6. Down-home food at “Harmony Inn the Village” restaurant; where 

barbershop quartets show up spontaneously to sing for free meals. 

7. Home of Taste of Home test kitchen and Close-Out Center, offering 

books, garments, kitchen gadgets for as much as 80% off. 

For more information: www.greendalevisitorcenter.com 

Call 414/423-3080 for individual or group reservations. 

Visit MitchellAirport.com


STREET SCENE: SOUTH KINNICKINNIC AVENUE 

You don’t have to dig too deep to find offbeat gems on this gentrified thoroughfare. 

Once the main drag of a small steel factory town, South 

Kinnickinnic—“KK” to locals—bisects Milwaukee’s 

Bayview neighborhood. A synecdoche of the ‘hood, 

the avenue has evolved beyond its blue-collar 

roots and become a vibrant corridor of 

eclectic bars and shops. Cooler-than-thou Milwaukeeans 

call it “Milwaukee’s other East Side”—and local 

Bayviewers think it even outdoes the original, trendy 

East Side lakeside community, sporting bumper 

stickers that call it “Milwaukee’s Better East Side.” 

Here are a few reasons why they might be right. 

STUDIO LOUNGE 

1 A combination art gallery and neighborhood bar, this 

sleekly continental lounge serves up fresh margaritas 

and mojitos alongside a changing lineup of art exhibitions 

(Joshua Sbert’s My Tortured Art and Soul opens May 17). 

The venue hosts a monthly “drink and draw,” in which 

visitors are encouraged to make art. They provide the 

theme, chipboard and wall space; you bring the art supplies 

and talent. byostudio.com 

BOULEVARD ENSEMBLE 

2 STUDIO THEATRE COMPANY 

This tiny storefront theater only seats about 50 people, 

but what it lacks in size it makes up for in variety. From 

comedies like Soccer Moms to David Mamet’s one-acts, 

a wide array of shows has been featured in the 26 years 

since artistic director Mark Bucher founded the theater. 

The best part? Tickets only cost $20. Its 27th season will 

close with the Midwest premiere of Micahel Golamco’s 

comedy Cowboy Versus Samurai (May 23 to June 24). 

boulevardtheatre.com 

LULU’S CAFÉ AND COCKTAILS 

3 When Lulu’s opened at the intersection of KK, Howell 

and Lincoln in 2001, Bayview had more hardware stores 

than restaurants. This pioneering café took over an old 

George Webb restaurant and became a destination in itself, 

as it was the first foodie restaurant to open in Bayview. In 

2004, its owners took over the decrepit bookstore next 

door, adding a bar and tripling its seating. For the real 

Lulu’s experience, get a side of Lulu’s bleu cheese sauce. 

lulubayview.com 

SUGAR MAPLE 

4 Okay, so it’s technically on Lincoln, but it’s just two 

doors down from KK, and it’s the Palm Tavern’s sister beer 

bar. It’s also one of the most notable bars in the city. With 

60 American craft beers on tap and dozens by the bottle, 

it’s no wonder that Draft magazine named it one of the best 

beer bars in the country. There’s a stage in the back for 

bands, and, if you skipped dinner, the bar serves up fresh 

bread and the soup of the day from local bistro, Triskele’s. 

mysugarmaple.com 


GO MAGAZINE 

SOUTH KINNICKINNIC AVENUE 

SOUTH HOWELL AVENUE

2261-2265 

2246 

3 

1 

2 

2250 

5 

2343 

441 

6 

4 

2479 

7 

2649 

8 

2680 

9 

2920 

10 

2989 

EAST LINCOLN AVENUE 


GO MAGAZINE 

BY JEANETTE HURT 

TIPTOP ATOMIC SHOP 

5 Need some coconut mugs for your tiki bash? A Sputnik 

wall clock? How about bacon wrapping paper? This snug 

little storefront is a haven for goodies from the atomic age 

that you never knew you needed but now simply must own. 

Alongside the household goods and furnishings, find the 

retro clothes to match. tip-top-atomic.com 

BRASS ROOSTER 

6 This hipster haberdashery, located in the downstairs 

storefront of the old Avalon theater, will cover your pate 

with panache. It offers custom fittings and shaving 

accessories, perfect for the well-groomed, modern man. 

brassrooster.com 

LUV UNLIMITED 

7 Impulse buyers, be forewarned: The eclectic collection 

of t-shirts, resale duds, LPs, incense, books and funny 

tchotchkes at this curio store might be too tempting to 

resist. And if the clothes, jewelry and do-dads don’t empty 

your wallet, there’s a Miss Pacman arcade game waiting to 

devour your quarters. luvunlimited.com 

COMPANION ANIMAL GALLERY 

8 You won’t find any actual doggies in this store’s 

window, but you will find pet portraiture, sculptures, 

prints and an array of canine clothes and hand-painted 

cards. If your pooch really is your best friend, this is the 

place to pick it up the perfect pup-friendly present. 

companionartgallery.com 

ANODYNE COFFEE ROASTING CO. 

9 KK boasts five different coffeehouses along its 

meandering route, but Anodyne is the only one that roasts 

its beans onsite. (You’ll smell the café’s mouth-watering 

scent from blocks away). Every Monday, Jim Sambol 

performs on his accordion, and every last Sunday you can 

catch the Cajun blues of acoustic duo Fox and Branch. 

anodynecoffee.com 

THE PALM TAVERN 

10 With 25 beers on tap and more than 200 in 

bottles, it’s hard to pick a pour, but once you make up 

your mind, your brew will be served in a glass to match 

its style. Or, if you prefer the harder stuff, choose from 

more than 100 whiskeys (including some imported from 

Japan), dozens of aged rums and exotic gins. 2989 S 

Kinnickinnic Ave 

EAST OKLAHOMA AVENUE


CHEESE WHIZ 

A former political aide is 

making cheese history with 

his environmentally friendly 

cheese and Milwaukee’s 

first urban creamery. 

Wisconsin is famous 

for cheese—home 

of the Cheeseheads 

even—so one 

might think 

that the largest city of America’s 

Dairyland, Milwaukee, would be 

bursting with creameries, right? 

Wrong. While the city is home to 

Foamation, Inc.—the manufacturer 

of the foam-wedge cheeseheads— 

Milwaukee has never had an actual 

cheese factory. Until now. 

Clock Shadow Creamery, 

Milwaukee’s very fi rst creamery, 

opened its doors in April. Named 

for the nearby Allen Bradley 

clock tower in the Walker’s Point 

neighborhood, it’s the latest ecofriendly 

dairy venture of Wisconsin 

native and Master Cheesemaker 

Bob Wills, 57. A master cheesemaker 

is a specially earned title in 

Wisconsin—there are only 50, and 

earning it means the honoree has 

not only been making cheese for 

over a decade but has also passed a 

rigorous certifi cation system. 

The creamery is located in 

developer Juli Kaufman’s new $7.2 

A MATCH MADE IN MILWAUKEE 

Wine and cheese go together like peanut butter and jelly. While Wisconsin may be best 

known for its dairy, fine wines can also be found. Jessica Bell, founder of the Milwaukee 

Wine School and mywineschool.com, shares some of her favorite curd and vine match-ups. 

Clock Shadow Quark 

with Stone’s Throw Angelique 

sparkling wine. 

The almond nuances of 

the wine match the tangy 

mild-mannerec cheese. 

“This should be a new Wisconsin 

brunch staple,” she 

says of quark pancakes. 

Hook’s Aged Cheddar 

(five to 15-year) and 

Sto Stone’s Throw Zinfandel 

“T “This wine has dark fruit 

with an intense nose,” 

Bell states. “It has a fuller 

body, which is needed to 

match the salty flavors 

of the cheese. “ 


GO MAGAZINE 

LoveTree Farmstead 

“Fishbait” (unaged, raw 

sheep’s s milk cheese) 

with Cedar Creek 

Cranberry Wine 

Delicate and crisp 

cranberry c 

notes mesh 

beautifully with the 

apple-hinted cheese. 

Bob Wills proudly presents a wheel of 

Cedar Groves’ Banquo aged 

sheep cheese. 

LaClare LaC Farms Evalon 

and a Wollersheim 

Prairie Fume 

“The gritty, fullflavored 

fl aged goat 

cheese ch goes with the 

wine’s floral, fruity and 

honey notes,” 

Bell explains.

CLOCK SHADOW BUILDING, MARK HINES 

“ 

million mixed-use eco building, 

Our advantage is that we can get people these cheeses fresher than 

anyone else—you can’t truck in these products from overseas or even 

just across the state and have the kind of quality we provide. 

them. But Will’s reasoning is 

the Clock Shadow Building, simple: He wants to provide 

which uses net-zero energy and Milwaukeeans with the freshest 

has carbon neutral design. The cheese around. 

building is also constructed 

Using only cream from 

mostly from recycled materials nearby farms, Clock Shadow’s 

and boasts a geothermal heating lineup features fresh fromage 

system, a rooftop garden, and like quark, cheddar, jack, 

a water recovery system that mozzarella, ricotta and queso 

reuses rainwater and windpowered 

electricity. 

CEDAR GROVES 

Wills is a seasoned 

vet when it comes to 

environmentally sensitive 

dairying. He was one of 

the country’s fi rst organic 

cheesemakers and the fi rst 

American cheesemaker to 

make cheese free of bovine 

growth hormones. His 

Cedar Grove Creamery in 

Plain, WI, was the fi rst— 

and remains the only— 

cheese plant in the country 

to use a special fi ltration system blanco, as well as so-fresh-they- 

to clean wastewater from the squeak-in-your-mouth cheese 

cheesemaking process. And curds. These types of fresh 

now, in opening Milwaukee’s cheeses are best immediately 

fi rst creamery, Wills joins 

after they’re crafted, and, as 

only a handful of other urban they don’t need to be aged, they 

cheesemakers across the country. use less energy. “Our advantage 

Many dairy experts simply is that we can get people these 

don’t understand why a 

cheeses fresher than anyone 

cheesemaker would choose to else—you can’t truck in these 

put his plants in a city instead products from overseas or even 

of near the farms that supply just across the state and have 

Carr Valley 

Gran Canaria 

and Parallel 44 

Frozen Tundra 

This cheese’s white 

apricot and honey 

notes fit perfectly 

with the wine’s wellbalanced 

floral and 

honey ones. 

Sartori Bellavitano 

with Wollersheim 

Domaine du Sac 

This parmesan-like 

cheese is wholly 

addictive and 

balances out the 

light-bodied wine. 


the kind of quality we provide,” 

Wills says. 

“Bob is one of the most 

innovative cheesemakers 

in the country,” says 

Jeanne Carpenter, founder 

and executive director of 

Wisconsin Cheese Originals 

(an organization that shares 

information about new artisan 

cheese and cheesemakers). 

“He’s one of those visionary 

guys who is capable of seeing 

the future, but he’s also capable 

of making it happen. When 

Bob was planning this new 

creamery, a lot of people in the 

state’s dairy industry thought he 

was nuts. Once again, he’s going 

to prove them wrong.” 

In the creamery’s little retail 

Upland’s Pleasant 

Ridge Reserve 

and Stone’s Throw 

Pinot Noir 

“The wine’s ripe 

cherries and sweet 

spice balance out the 

deep intensity of the 

cheese,” Bell says. 

GO MAGAZINE 

CLOCK SHADOW 

store, Wills sells cheeses from 

Cedar Grove, along with some 

made by other Wisconsin 

cheesemakers who he’s 

mentored—Wills is also known 

as the go-to guy to help novices, 

and has groomed several famous 

Wisconsin cheesemakers. Mike 

Gingrich, of Uplands Cheese, 

fi rst made his award-winning 

Pleasant Ridge Reserve (an 

aged, raw milk Beaufort-style 

of cheese) at Cedar Grove, and, 

more recently, Katie Hedric of 

LaClare Farms began making 

fresh chevre there. Pleasant 

Ridge Reserve is the only cheese 

ever to win best of show three 

times at the American Cheese 

Society, and Hedric ’s Evalon 

became only the second goat 

Roelli Cheese Dunbarton 

Blue and Parallel 

44 Glacier Red 

“The fresh ripe berries 

of this medium 

intensity wine go very 

well with this bandagewrapped 

blue cheese. 

Serve wine chilled.” 

“BY JEANETTE HURT PHOTOGRAPHY BY DAVID CORSO


CHEESE WHIZ CONTINUED 

cheese ever to win the U.S. 

Cheese Championship last year. 

“Bob was a big help,” Gingrich 

says. “We didn’t have any way of 

making our cheese. I talked to 

a couple of cheesemakers, but 

they didn’t want anything to do 

with us. Bob not only let us use 

his equipment and facility, but 

he also helped us fi gure out our 

procedure and our recipe for 

making cheese.” 

Hedric is equally appreciative 

of Wills. “Bob’s given me the 

ability to expand my line,” 

Hedric says. “He is very open to 

let people come in and do what 

they want to do, and he helps 

you along the way. Bob and his 

cheesemakers are just awesome. 

The knowledge they have, it’s not 

something you can read in 

a textbook.” 

Wills, who worked in politics 

before starting Cedar Grove, 

says he enjoys mentoring 

cheesemakers and plans 

to make Clock Shadow an 

incubator for young up-andcomers. 

“I am aware that there 

are only a certain number 

of years that I’m going to be 

doing what I’m doing, but the 

dairy industry is going to be an 

important part of Wisconsin’s 

economy long after that,” Wills 

says. “Young cheesemakers are 

just really exciting people to 


work with. They’ve chosen this 

as a profession, not because it 

was in their family, but because 

it’s what they believe in. They 

have an enthusiasm and desire for 

knowledge, and that’s exciting.” 

While Clock Shadow will be 

run by Wills, the day-to-day 

operations will be managed by 

another young cheesemaker, 

Ron Henningfeld. Wills also has 

plans to set up a cheesemaking 

apprenticeship program. 

“He’s nurturing the master 

cheesemakers of the future,” 

Carpenter says. “These people 

are going to be the rock stars 

of the cheese world, and Bob 

deserves all the kudos.” 

GO MAGAZINE 

Cheesy does it: Cheese 

curds being made from 

scratch, as well as fresh 

cheddar and other ready 

for purchase Cedar 

Grove cheeses. 

For those wanting to taste 

this life-changingly fresh 

cheese for themselves a visit to 

the creamery is a must. Clock 

Shadow shares space with local 

ice cream maker, Purple Door, 

and in the summer, tables line 

the sidewalk, where people 

munch on fresh curds and sweet 

sundaes. Visitors can even 

watch the cheese and ice cream 

being made. 

Wills has innovated once 

again: simultaneously 

rebuilding a once-struggling 

inner city area, helping create 

jobs and providing a sustainable 

model for local businesses, 

making him a true dairy king.

2012 

events 

Spring 

on Brady 

Sidewalk Sale 

& Art Walk 

saturday 

june 2 

Noon - 4pm 

Brady Street 

Festival 

saturday 

july 28 

11am - 11pm 

www.bradystreet.org 

dining nightlife 

services shopping 

JUST TWO FEET 

FROM EVERYTHING... 

WATCH 

OUR NEW 

VIDEOS 

ON-LINE & 

LEARN ABOUT 

SHOREWOOD 

LIVING 

Shorewood, 

Wisconsin 

One of Milwaukee’s 

best-kept secrets 

just minutes 

from 

downtown! 

LIVE HERE. 

PLAY HERE. 

SHOP HERE. 

Spillover II by Jaume Plensa • Atwater Park • Shorewood, Wis. 

Visit ShorewoodToday.com 

or better yet, visit us in person! 

Call 414.847.2700 

 

 

 

LUXURY 38 SUITE PREFERRED BOUTIQUE HOTEL 

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RESORT GETAWAY PLANNER 

SPECIAL SECTION // MAY 2012 

Grand Resorts at Cap Cana 

Resort Vacations 

WHERE LIFELONG MEMORIES ARE MADE 

Looking for a new vacation spot? The kind of place where 

memories are made and families feel like they’re staying 

in a home away from home.—well, we’ve done the work 

for you and uncovered some destinations that will 

redefine summer. 

Setting the standard for generations in northeast Florida, Ponte 

Vedra Inn & Club is a high-end retreat for the which opened in 1928 

and quickly became the newest playground for the well-heeled 

from the northeast and the Midwest. Since then, families have 

been enjoying this 300-acre beach resort on Ponte Vedra Beach. 

Three generations of guests have been indulged in a world of deluxe 

accommodations, fine cuisine, top recreation and the best in classical 

service. With 250 elegantly appointed guest rooms and suites, miles 

of beautiful Atlantic Ocean beaches, 36 holes of golf, 15 Har-Tru 

tennis courts, 4 heated swimming pools and a luxury, full service spa, 

you won’t be looking for things to do. 

In 1997, the Ponte Vedra Inn & Club and the Lodge & Club 

combined their resources to create a collection of resort experiences 

known as Ponte Vedra Resorts. While the two award-winning resorts 

are uniquely different, they each maintain the industry’s highest 

standards of hospitality. The Club’s expertly trained staff of more 

than 700 share one common goal—to provide each guest with 

extraordinary, personal service. 

If it’s an island destination that you’re searching for, then you need 

to check out the Grand Resorts at Cap Cana. As the name implies, 

this is a luxury resort in Punta Cana with lots to choose from. You can 

Navarre Beach 

Ponte Vedra Inn & Club 

select from the Sanctuary, the Fishing Lodge and opening in the fall of 

2012, the Ocean Club. 

In each tastefully appointed villa or suite you’ll find marble baths, 

fine linens and silk bathrobes with slippers. Step outside to enjoy the 

luxurious spa or any of the five swimming pools—one filled with salt 

water. Of course, the beach and the sparkling clear waters of the 

Caribbean are only a few steps away. Guests also enjoy privileges at 

the exclusive Punta Espada Golf Club, the top-ranked golf course in 

the Caribbean and Mexico. The resort also offers stunning meeting, 

function and wedding spaces, including a waterfront amphitheater. 

For more of a laid back sea-side vacation you need to look no further 

than Santa Rosa County and Navarre Beach in the Panhandle area of 

northwest Florida—home to the Gulf Islands National Seashore and 

miles of undeveloped beaches and dunes. For eight pristine miles, 

the beaches of Gulf Islands National Seashore remain untouched by 

development. Home to towering dunes, nesting sea turtles, migratory 

birds and other wildlife, the park provides an opportunity to see the 

Florida coast at its best. Only ten coastal areas in the country have 

received this special recognition and protection. 

Hotels and resorts of all kinds can be found in the area. Just minutes 

upriver is Historic Milton, where rare habitats thrive undisturbed in the 

subtropical conditions. There is no off-season for outdoor enjoyment 

here. Enjoy Navarre Beach and Historic Milton all year, from golf and 

fishing to kayaking, zip lining, canoeing and biking. Whatever attracts 

you to the area, make sure to include time for a Navarre Beach sunset, 

and begin making those memories.

A Traditional Luxury Experience 

One of the most exciting resort collections in decades has just opened on the eastern tip 

of the Dominican Republic. 

Grand Resorts at Cap Cana, a Salamander Caribbean Collection, offers a traditional 

luxury experience and a variety of all-inclusive packages. It includes the luxurious 

oceanfront Sanctuary resort and the brand-new, village-style Fishing Lodge. Together, 

they offer the region’s most attractive new destination only 10 minutes from Punta Cana 

International Airport, and enjoy exclusive access to Punta Espada Golf Club – ranked as 

the top course in the Caribbean and Mexico. 

The stunning 176-suite Sanctuary features Caribbean and European influenced 

architectural designs, five restaurants and bars, five pools, a lavish spa, and 18,000 

square feet of meeting space. Named for the Caribbean’s largest inland marina which it 

surrounds, Fishing Lodge features 298 spacious villas, several restaurants and bars, four 

pools, a 16th century-style wedding chapel, boutique retail space and 30,000 square 

feet of event space. 

The Lodge & Club 

Framed by graceful palms and rolling dunes, The Lodge & Club in Ponte Vedra Beach sparkles 

as one of Florida’s most alluring oceanfront resorts. Located midway between Jacksonville and 

St. Augustine, this charming boutique resort has been charming guests since its debut in 1989. 

Guest accommodations consist of 66 luxurious rooms and suites, each boasting Atlantic Ocean 

views. The interiors combine exquisite furnishings, rich fabrics and classic details. Some even 

offer the romantic appeal of a fireplace and Jacuzzi tub. Recreational enthusiasts will enjoy the 

beach, pools, biking and gym. Nearby, guests have privileges to golf, tennis, fishing, and horseback 

riding. For the socially minded, guests can sample the chef’s finest at two restaurants and 

lounges. The highlight of each day is afternoon tea, a guest favorite. 



Grand Resorts at Cap Cana 

Tel: 1.866.855.4886 

GrandResortsAtCapCana.com 

The Lodge & Club 

Tel: 800.243.4304 

607 Ponte Vedra Blvd. 

Ponte Vedra Beach, FL 32082 

pvresorts.com

Atlanta’s Premier Spa Destination 

Celebrating 20 Years of Wellness 

With a Luxurious New Look 

35,000 sq. ft. Newly Renovated Spa Mansion 

Flavorful Spa Dining at the Fleur de Lis Restaurant 

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Spa Loyalty Program • Wellness Assessments & Fitness Classes 

35 Treatment Rooms • Relaxation Room 

Visit us at www.chateauelan.com to 

start planning your next getaway. 

Or, Call 678-425-0900 

Join us at www.facebook.com/chateauelan for exclusive offers. 

Château Élan | 100 Tour De France, Braselton, Georgia 30517 

Located I-85 North, Exit 126 - 30 Minutes North of Downtown Atlanta


The historic Ponte Vedra Inn & Club has been a northeast Florida landmark since its celebrated 

opening in 1928. Located in the stylish seaside village of Ponte Vedra Beach, just 20 miles southeast 

of Jacksonville, this AAA Five-Diamond rated oceanfront resort has graciously welcomed four 

generations of vacationing guests. The Atlantic coastline serves as dramatic backdrop for the resort’s 

250 luxurious rooms and suites, the majority of which enjoy breathtaking ocean views. Recreational 

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ranging from classic to casual while shopping enthusiasts enjoy eight boutiques. 




Tel: 800.234.7842 

200 Ponte Vedra Blvd. 

Ponte Vedra Beach, FL 32082 

pontevedra.com

News 

New Nonstops 

Baltimore/Washington — Aruba 

Milwaukee — Cancun 

San Juan — Tampa 

Tampa — Key West 

April 16, 2012 

Denver — Cancun 

May 24, 2012 

Ft. Lauderdale — San Juan 

Houston — San Antonio 

San Antonio — Cancun 

San Antonio — Mexico City 

All of us at AirTran Airways thank you for choosing 

us today. We look forward to seeing you again 

aboard another AirTran Airways flight. 

May 25, 2012 

Austin — Cancun 

Houston — Austin 

June 3, 2012 

Baltimore/Washington — 

San Francisco 

Chicago (Midway) — Cancun 

Denver — Akron/Canton 

Denver — Dayton 

Denver — New York (LaGuardia) 

Orange County — Cabo San Lucas 

Orange County — Las Vegas 

Orange County — Mexico City 

Orange County — San Francisco 

Go. There's nothing stopping you.® 


New Destinations 

Austin 

Cabo San Lucas 

Mexico City 

Orange County

Making air travel better 

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well as complimentary cocktails. 

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visit airtran.com or call 

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GO MAGAZINE

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GO MAGAZINE

Corporate Travel 

Get more than a “thank you” the 

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Let’s be honest, a “thank you” is nice, but perks are 

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- That fi rst bag fee? That won’t be happening. 

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- Name changes on all fare classes with no 

additional charge. 

- Same-day standby allowed on all fare classes. 

- Priority boarding on all fl ights. 

- A dedicated ticket check-in counter at select airports. 

It’s OK to feel a bit famous. 

- Enroll in A+ Rewards, fl y Business Class and earn 

1.5 fl ight credits (50% bonus) for every one-way fl ight. 

The perks never end. 

For more information or to sign up today, visit 

a2bcorporate.com. 

*Confi rmed at time of purchase. **Provided reservation is changed or canceled at least one hour prior to departure. 

A2B CORPORATE TRAVEL 


GO MAGAZINE

Domestic North Terminal 

Baggage 

Service 

AirTran MARTA 

Ticket Counter 

MARTA 

Station 

Train to 

Rental Car Facility 

Baltimore/Washington International 

Thurgood Marshall Airport (BWI) 

International 

Arrivals 

E 

8 

Flights from Cancun 

and Montego Bay 

7 

6 

5 

4 

3 

Sky Caps 

at Curb 

Domestic South Terminal 

A 


Upper Level 

Sky Cap 

7 

Baggage Claim #7 

1 

Customer 

3 

5 

Lower Level 

7 

9 

11 

13 

Service 

15 

Orlando International Airport (MCO) 

2 

1 

3 

B 

107 105 

1 2 

Ticket 

Counter 

Upper 

Level 

Domestic 

Ticket 

North Terminal 

Checkpoint 

Counters 

31 - 45 

T 

Terminal A 

Domestic 

Terminal Main 

Checkpoint 

Terminal B 

109 

108 106 

Hartsfield-Jackson Atlanta International Airport (ATL) 

C 

110 

103 101 

28 

A 

29 

Sky Caps 

at Curb 

B 

D 

Baggage 

Claim 

Lower 

Level 

4 

C D E 

22 

20 


Milwaukee General Mitchell 

International Airport (MKE) 

Customer 

Service 

24 25 

23 

22 

15 

21 

14 

20 

Upper Level 

International 

Arrivals 

Flights arriving 

from 

Montego Bay 

21 

19 

16 

17 

14 15 

12 13 

10 11 

8 

6 

4 

2 

C 

11a 

11 

9 6 

7 4 

5 

1 

3 

D 

9 

F 

2 

Legend 

AirTran 

Concourse/Terminal 

Ticket Counters 

1 

A 

Mezzanine Level 

International Arrivals 

& Departures 

14 

5 

3 

1 

1a 

5 

Baggage Claim 

Lower Level 

Sky Cap 

Security Checkpoint 

Mass Transit 

Car Rental 

Baggage Claim 

Concourse/Terminal 

Designation 

Customer Service 

Train 

Restrooms 


Lower Level 

4 

9 

7 

Shops/Restaurants 

International 

Ticket Counters 

Lower 

5 Level 

3 

1 

Sky Caps at Curb 

Lower Level 

E

ROUTES 

We serve 70 cities across the country. And everywhere we go, low fares follow. 

MAY 2012 106 GO MAGAZINE

BEVERAGES 

AirTran Airways is pleased to partner with The Coca-Cola Company, 

Mother Parker's and Anheuser-Busch to provide the most beverage 

choices on all of our flights. All cans and bottles used on board 

are recycled. 

Complimentary Beverages 

Bloody Mary 

Mix 

Regular and Decaf Coffee 

Orange Pekoe Tea 

Alcoholic Beverages 

All beverages are complimentary in Business Class. In the main cabin, Beer $5; Liquor, Cocktails and Wine $6. 

Cresta Blanca 

Cabernet* 

*while supplies last 

Coastal Ridge 

Merlot** 

**coming soon 

Coastal Ridge 

Chardonnay 

We accept Visa, MasterCard, American Express and Discover cards only. Earn double points 

when you use your AirTran Airways A+ Visa Card to pay for drinks on board. 


GO MAGAZINE 

PINK LEMONADE

Information for your safety and comfort 

Check-In 

AirTran Airways off ers four (4) convenient 

check-in options: online, online from mobile 

web, at the ByePass kiosk in the terminals 

and at the ticket counter. We recommend 

you check in at least 90 minutes before your 

scheduled departure time. Your assistance 

will help us achieve an on-time departure. 

Carry-On Baggage 

Customers are limited to one (1) bag per 

person, plus one (1) additional personal item, 

such as a handbag, overcoat, or wrap; camera; 

reasonable amount of reading material; 

laptop computer; briefcase; infant bag; or 

child-restraint seat if the child occupies the 

seat. All carry-on baggage must fi t 

completely underneath the seat in front of you 

or in an overhead compartment. Food or drink 

brought on board must be either consumed 

prior to takeoff or stowed as carry-on 

baggage. At times, the number of items 

allowed on board may be subject to space 

availability and government limitations. No 

carry-on item may exceed overall dimensions 

(length + width + height) of 55" and must 

remain within 17" long x 12" wide x 8.5" high 

to fi t underneath the seat. Occasionally, a 

customer may purchase an additional seat to 

transport an article not suitable for 

acceptance as checked or carry-on baggage. 

Please contact your AirTran Airways Ticket 

Agent for more information. 

Disability Assistance 

AirTran Airways off ers assistance to its 

customers with disabilities, including 

wheelchair assistance on the ground 

and in fl ight. 

Flight Deck Visits 

Visits to the fl ight deck are available while 

the aircraft is parked at the gate. Let your 

Flight Attendant know if you are interested 

in seeing it. 

Your Voice 

When it comes to your suggestions, we’re all 

ears and eyes. Reach us via e-mail by visiting 

airtran.com and following the “contact us” 

link near the bottom of the page. 

HELPFUL INFO 

For Your Safety 

Seatbelt 

Turbulence is the most likely threat to your 

safety aboard this fl ight. We do all we can 

to avoid turbulence; however, in the unlikely 

event of clear-air turbulence, AirTran Airways’ 

policy requires that unless you absolutely 

must leave your seat, your seatbelt should 

remain fastened about you at all times. 

Smoking 

The use of electronic cigarettes and chewing 

tobacco is prohibited onboard the aircraft. 

Smoking is not permitted anytime while 

aboard an AirTran Airways fl ight, including in 

the lavatories. Also, federal law prohibits, and 

a passenger can be fi ned up to $2,000 for 

tampering with, disabling, or destroying an 

aircraft lavatory smoke detector. Thank you 

for your compliance and helping to keep our 

planes smoke-free. 

Security 

Passengers should refrain from carrying 

packages or articles belonging to someone 

else, and your baggage should be in your 

sight at all times when not in the custody of 

AirTran Airways. 

Crew Interference 

Please be advised that interference 

with a Crew Member’s duties is a violation 

of federal law. An incident report may be 

fi led with the FAA regarding a passenger’s 

behavior. Under federal law, no person may 

assault, threaten, intimidate or interfere 

with a Crew Member in the performance 

of his/her duties aboard an aircraft. Crew 

interference may result in a fi ne of up to 

$10,000, imprisonment or both for violating 

federal law. 

Beverages 

Only alcoholic beverages provided by 

AirTran Airways, and served by our Flight 

Attendants, may be consumed aboard 

this flight. In accordance with federal law, 

we serve alcohol only to passengers who 

are 21 years of age or older, and cannot 

serve alcohol to anyone who appears to 

be intoxicated. All food and beverages 

furnished by AirTran Airways must be 

collected prior to takeoff and landing. 

According to the surgeon general, 

women should not drink alcoholic 

beverages during pregnancy because 

of the risk of birth defects. 


GO MAGAZINE 

Electronic Devices 

We ask your cooperation in turning off and 

stowing all portable electronic devices when 

directed to do so by a Flight Attendant. We 

ask that you discontinue use of your cellular 

phone, pager and personal digital assistant 

(PDA) with transmitting devices once the 

forward cabin door is closed. All portable 

electronic devices must remain off during 

taxi, takeoff and landing. We must ask that 

you never use the following during fl ight: 

cellular phones, two-way pagers, radios 

(AM/FM, VHF or satellite), TV sets, remotecontrolled 

games or toys, cordless computer 

mice, GPS, and commercial television 

cameras. These devices emit signals that may 

interfere with the aircraft’s communication 

and navigation systems, triggering a warning 

and creating possible inconvenience for all 

passengers. Suitable devices such as laptop 

computers, audiotape and CD players, 

e-reader devices, mp3 players, smart phones, 

Bluetooth devices, tablet devices, handheld 

electronic games, shavers, cameras and 

calculators may be used when directed by a 

Crew Member. 

Hazardous Materials 

Many common items used every day in the 

home or workplace may seem harmless, 

but, when transported by air, can be very 

dangerous. In fl ight, variations in temperature 

and pressure can cause items to leak, 

generate toxic fumes or start a fi re. For this 

reason, hazardous materials are prohibited 

in luggage or from being carried on board, 

and federal law requires you to declare them. 

Violators may be subject to a civil penalty 

of up to $25,000 for each violation and, in 

appropriate cases, a criminal penalty of up 

to $500,000 and/or imprisonment of up to 

fi ve (5) years. Certain exceptions for personal 

care, medical needs, sporting equipment 

and items to support physically challenged 

passengers are acceptable. If you are unsure 

whether the item you wish to pack in your 

luggage or ship by air is hazardous, pick up 

a brochure located at the ticket counter, 

contact your airline representative or visit 

our website.

CUSTOMS / IMMIGRATION 

Customs and Immigration forms will be distributed by fl ight attendants during your fl ight. Prior to landing, complete all forms pertaining to you. 

Below are tips to help fi ll out the forms. You will be presenting your completed forms immediately upon entering the International Arrivals building. 

U.S. Customs Declaration 

Who must complete this form: 

• All passengers (or one passenger per family with 

the same address) bound for the US. 

How to complete this form: 

• Before arrival in the U.S. 

• Write in English, in capital letters. 

• Be sure to include the street name and number, city and state 

of your address in the U.S. 

• If you are transiting through the U.S., you may write TRANSIT and 

your fi nal destination country. 

• Line 5 and 6 may be left blank if not using a passport. 

• Line 9, enter FL for AirTran followed by your specifi c fl ight number. 

• Please read both sides of the declaration. 

• Sign at the “X”. 

Mexican Multiple Immigration Form 


• All travelers (including children), on fl ights bound for Mexico. 


• Complete sections 1 through 14 on the left portion of the form and 

sections 1 through 8 on the right portion of the form. 

• Once completed, sign and date the left portion of the form. 

• The back side of the form is for offi cial use by Mexican Customs 

offi cials and should not be fi lled out by customers. 

What to do with this form: 

• The form will be separated as customers proceed through 

Mexican Customs. 

• Make sure to retain the right portion of the form. 

U.S. Customs Declaration U.S. I-94 Arrival/ 

Departure Record 

Mexican Multiple Immigration Form 


U.S. I-94 Arrival/Departure Record 


• All travelers who are using a Visa to enter the U.S. (one per 

person, including infants). 


• Write in English, in capital letters. 

• Complete both Arrival and Departure portions. 

• Be sure to include the street name and number, city and state of your 

address in the U.S. 

• If you are transiting through the U.S., you may write TRANSIT 

and your fi nal destination country. 

• Do not write on the back. 

What to do with this form: 

• The Customs and Border Protection offi cer will place the I-94 

Departure Record in your passport after inspection. 

• Keep the lower portion (Departure Record) with your passport 

in order to exit the U.S. 

• Make sure you return the Departure Record to the airline representative 

before boarding your return fl ight. 

Mexican Customs Declaration Form 


• All passengers (or one passenger per family with the same address) 

on fl ights bound for Mexico. 


• Complete sections 1 through 6 of the form. 

• Once completed, sign and date the form. 

GO MAGAZINE 

Servicio de 

Administración Tributaria 

Customs Declaration for travelers arriving from abroad 

Each arriving traveler or responsible family member must provide the following information. 

Please read the instructions on the back of this form. 

1 

Family name (s): 

First (Given): 

Nationality : 

Birth date: Day Month Year 

2 

VISITORS: 

Number of days you will stay in Mexico: 

RESIDENTS: 

Number of days you stayed abroad: 

3 

Number of family members traveling with you : 

Number of pieces of luggage (suitcases, bundles, boxes) bringing 

with you: 

Missing or imported as cargo luggage (pieces) 

(see Notice 1 on the back of this form): 

4 

TRANSPORT 

Maritime Air Land 

Transport Identification Number: 

5 

The transportation of currency or monetary instruments is legal, however, 

failure to declare the total amount may lead to the seizure of currency or 

monetary instruments, and may subject you to civil and/or criminal 

prosecution. 

Are you carrying coin, currency, checks, travelers checks or any 

other monetary instrument that together exceed the amount of 

10,000 U.S. dollars or its domestic or foreign equivalent? 

No Yes 

If you responded “Yes”, declare the total amount in U.S. 

dollars and fulfill the back of this form. 

$: 

6 

DECLARE IF YOU ARE BRINGING 

Live animals; food products; plants; flowers or fruits; chemical, 

pharmaceutical or biological products of agricultural use; 

hazardous materials, substances or residuals. 

No Yes 

Weapons and / or ammunition. 

No Yes 

Professional equipment 

No Yes 

Samples 

No Yes 

Additional goods other than “Luggage and Exemptions”, subject 

to duties 

No Yes 

Introducing goods without the corresponding declaration, permissions and/or payment of 

applicable duties and taxes may subject you to civil penalties and/or criminal prosecution. 

I have read the information on the back of this form and have made a 

truthful and accurate declaration. 

Signature 

WELCOME TO MEXICO 

ADUANA MÉXICO 

Mexican Customs 

Declaration Form 

Date: 

Day Month Year

PUZZLE PAGES 

Sudoku 

BY REIKO MCLAUGHLIN 

Fill in each 3x3 box as 

well as each column and 

row with the numbers 

1-9 without repeating 

a number. 

EASY 

2 

1 

5 

3 4 

DIFFICULT 

8 

2 

5 

1 

3 

4 

8 

4 

6 

2 

5 

9 

1 

9 

2 

3 

1 

8 

2 

1 

4 

5 

3 1 

6 8 5 

6 

4 

8 7 3 6 

2 5 7 

9 

2 6 

7 9 1 5 

DIFFICULT 

5 8 4 3 1 6 2 7 9 

9 2 6 4 8 7 5 3 1 

3 7 1 2 5 9 4 6 8 

6 5 7 1 9 2 3 8 4 

1 9 8 7 3 4 6 5 2 

4 3 2 8 6 5 1 9 7 

8 6 5 9 2 1 7 4 3 

7 1 9 5 4 3 8 2 6 

2 4 3 6 7 8 9 1 5 

EASY 

NiagaraFallsStatePark.com 


GO MAGAZINE 

PUZZLE ANSWERS 

Flip the page around 

to find out the answers 

to this month’s sudoku 

and crossword. 

4 6 5 2 8 1 3 9 7 

9 2 3 4 6 7 5 8 1 

7 8 1 9 3 5 6 2 4 

8 5 4 7 2 3 1 6 9 

2 3 9 1 5 6 7 4 8 

6 1 7 8 4 9 2 3 5 

5 9 6 3 1 4 8 7 2 

3 4 8 5 7 2 9 1 6 

1 7 2 6 9 8 4 5 3 

CROSSWORD 

PEOPLE TEND TO REMEMBER EVERY MINUTE OF 

70,000 GALLONS PER SECOND.

Visit www.pnf.com for locations and directions 

NEW FREE EXHIBIT OPENING JUNE 2012 

Come explore and experience 

Frank Lloyd Wright’s Prairie-Style 

designs in a new exhibit at the 

historic Wright-designed SC Johnson 

campus in Racine, WI. 

Free tours available with a reservation. 

For information call 262-260-2154 

or visit, www.scjohnson.com/visit 

Exhibition organized 

by S.C. Johnson and Son, Inc. 

in cooperation with the 

Frank Lloyd Wright Foundation, 

Scottsdale, AZ. 

220 

*Parking rate only available with coupon. Rates are subject to all 

applicable fees and taxes. May not be used with any other promotion, 

discount, corporate, online or phone reservation rate. Limit one 

coupon per stay. Must be presented to cashier upon exiting, not valid 

when departing through EzXit. Valid at participating Park ‘N Fly 

locations including ATL Park ‘N Fly Plus, ATL Park ‘N Go, and LAX 

Park ‘N Fly @ Park One. Not valid at Park ’N Fly Network locations. 

Expires December 31, 2012.

PUZZLE PAGES 

In the Wallet 

BY GREG BRUCE 

ACROSS 

1 Big name in plastic? 

5 Chicken piece 

10 Chicago player 

13 Jeopardy 

14 AM/FM device 

15 Flatter, in a way 

16 Slip away 

17 Skyward 

18 Bit of gossip 

20 Leather worker 

21 An electrifying Chevy 

22 Cover, in a way 

23 Prohibition ___ 

24 Definite article 

26 Crate 

28 Back street 

31 Game for young 

matchmakers 

34 Before, before 

35 Stud site 

37 Cheers regular 

38 Offer to a crier 

41 Taxing event? 

43 Pen part 

46 Kind of reaction 

49 Ballpark figure 

51 Thickness 

52 Early time 

54 Go by, as time 

55 Cast Away setting 

56 Racetrack stats 

57 Depression 

60 Someone who eats a lot 

62 “Poly” follower 

66 Pastoral staff 

68 Traffic stopper 

70 Stable diet? 

71 Sitting in a cask, say 

72 From the same tree? 

75 Lock horns with 

78 Information unit 

79 Chilled 

80 Dirty look 

81 Stan who created 

Spider-Man 

82 Part filler 

83 Big picture 

84 Be off base 

85 Pint-size 

86 Green card, in brief 

DOWN 

1. Springy? 

2. Flatten, in a way 

3. Fries, maybe 

A Romantic Italian Night 

Bice Ristorante is the Closest Experience 

to Italy in Orlando 

 

 

 

 

to get 10% OFF the Entire Bill 


GO MAGAZINE 

Need a clue? 

Or do you 

just want to 

check your 

answers? 

Turn to page 

110. 

 

 

 

 

 

 

 

 

4 Argus-eyed 

5 See the world 

6 Symbol of goodness 

7 One on a pedestal 

8 Easy gifts 

9 All the rage 

10 ___ terrier 

11 Comprehension 

12 Cell-phone ancestor 

13 Necklace item 

19 Plain and simple 

20 Wonderland drink 

22 Clinker 

25 Row producer 

27 Like some editions 

29 It may follow something 

30 Not mine 

32 Some trial evidence 

33 Pout 

36 Charm with flattery 

38 Water source 

39 Not in the pink 

40 Foxy 

42 Piñata mark 

43 Forty winks 

44 “___ a deal!” 

45 Spell-off 

47 Car owners need 

48 Kind of film 

50 Come together 

53 Stroke 

56 It’s next to nothing 

57 Healing sign 

58 Like some socks 

59 Thyroid problem 

60 Band booking 

61 Cantankerous 

63 Where the heart is 

64 Stand for a portrait 

65 Ham holder 

67 Curl one’s lip 

69 Firm belief 

73 Toy that goes to 

great heights 

74 Computer image 

76 Pudding fruit 

77 Scale down 

79 Granola morsel

THE ROOM 

Private Paradise 

Discover a new world with your own island and 

all the tropical fruit you can eat. 

PHOTOGRAPH BY JAIME LOWE 

ISLA VISTA 

See that cabana? Lie down with 

365 degree views of lapping 

waves and the endless crystal blue 

ocean—all just steps from your 

indoor Dominican sanctuary. 

HATS OFF 

The Caribbean sun is 

legendarily blazing— 

shield yourself from the 

UVs with a fitting straw 

sombrero. $23, Aqua 

Coco, Sanctuary 

DEEP BLUE 

Too tired to 

leave the room 

for an ocean 

swim? Take the 

plunge in one 

of three private 

pools. 

SARONG SONG 

What’s more important 

for island lounging than 

the perfect bikini? The 

perfect cover-up. $50, 

Cosita Linda bikini; $35, 

GuaGuon, The Marina 

TROPICAL FRUIT 

Passion fruit, guava, 

pineapple—if you’re not 

chowing on fresh delicacies, 

you’re not tasting 

the island life. Vernon 

Street Fruit Stands 


IN 1492 Christopher Columbus landed in the Dominican 

Republic and discovered paradise—a new world where 

swaying palm trees dotted the endless coast and placid 

waters kissed white beaches. Create your own new 

world with fruits plucked from local trees, a leisurely 

game of dominos, an ocean or three pools to choose 

from and Dominican-designed duds that suit the beach 

or merengue clubs. grandresortsatcapcana.com 

GO GREEN 

Sip your way to relaxation 

with a little help from the 

DR’s Mamajuana, a sweet 

and pungent tonic mixed with 

melon liquor. $10, Blue Marlin 

GO MAGAZINE 

DOMINO EFFECT 

Handmade in the DR and 

played in the streets of 

every village, each tile is 

called fichas and can be 

delicately placed until 

tranqua when a player 

plays the last tile. $25, El 

Frutal in La Otra Banda

Discover the Caribbean’s 

most exciting new collection 

The Salamander® Hotels & Resorts family embraces our Founder and CEO’s 

passion for providing guests with luxurious island getaways. Our new 

Dominican Republic collection features the spectacular oceanfront Sanctuary 

resort and the stunning new marina village resort, the Fishing Lodge. 

Sanctuary rates from $229 * | Fishing Lodge rates from $179 * 

Sheila C. Johnson 

Founder & CEO of 

Salamander Hotels & Resorts 

Call 1.866.855.4886 & mention code: AIRTRAN | GrandResortsAtCapCana.com 

*Rates valid through October 23, 2012. Subject to availability, does not include meals & taxes.

Bose ® QuietComfort ® 15 

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to change without notice. Risk free refers to 30-day trial only, requires product purchase and does not include return shipping. Delivery is subject to product availability. Quote reprinted with permission.

may-2012

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