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Ulric Neisser

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occasions, with which later memories could later be compared. I quickly prepared an appropriate<br />

questionnaire, and later that morning distributed it to a large freshman class. Nearly three years<br />

later, when the erstwhile freshmen had become seniors, we asked those who were still at Emory<br />

to recall how they had heard about the Challenger disaster three years before. The results were<br />

astonishing. While a few subjects did remember the event fairly well, a substantial number<br />

reported highly confident memories that were nevertheless completely wrong. One, for example,<br />

recalled that "...a girl ran screaming through the dorm shouting 'the space shuttle blew up.'" The<br />

memory was vivid, but her original account showed that she had actually heard about the disaster<br />

from friends at lunch.<br />

My student Nicole Harsch and I reported this and related findings (<strong>Neisser</strong> & Harsch,<br />

1992) in the fourth Emory Symposium (Affect and Accuracy in Recall, co-edited with Gene<br />

Winograd), which also included reports of other Challenger-based studies. Our study was<br />

essentially the first to use this paradigm, i.e., getting an early account of the actual reception<br />

event ("How did you first hear the news of ...") and then testing for recall after a substantial<br />

delay. It was, however, by no means the last: every public disaster now seems to be an occasion<br />

to conduct a memory experiment. Generally speaking, most such studies of the recall of<br />

reception events have confirmed our findings<br />

Not long after Challenger, the 1989 California earthquake offered an opportunity to<br />

conduct a study that would contrast recall of reception events with recalls of direct experience.<br />

On the morning after the quake, I suggested to Steve Palmer at the University of California in<br />

Berkeley that he ask as many students as possible to record their actual earthquake experiences.<br />

A few days later, Gene Winograd contacted Mary Sue Weldon at Santa Cruz with a similar<br />

suggestion. In a third group in Atlanta, Gene and I gave Emory students the usual questionnaires<br />

about how they had heard the news. A year and a half later, subjects in all three groups were<br />

asked for recall. The contrast was sharp (<strong>Neisser</strong> et al, 1996). The subjects in both California<br />

groups recalled their (direct) experiences almost perfectly, while the Emory group produced the<br />

weak or incorrect memories typical of the (reception event) paradigm. Direct experience makes a<br />

big difference!<br />

About this time, I had one last fling with the ecological approach to perception. Several<br />

neuroscientists had recently argued that there are two distinct visual systems in the primate<br />

cortex. The dorsal "where" system controls space perception and movement, while the ventral<br />

"what" system is specialized for identification and categorization. It occurred to me that the<br />

"where" system is rather Gibsonian: it picks up information, tunes to the invariants specifying<br />

the layout of the environment, controls movement. The ventral "what" system, in contrast, is<br />

essentially an associative network. Thus Gibson and his critics were both right, but about<br />

different systems! I gave a number of talks based on this insight (including an invited address at<br />

the 1989 Cognitive Science meeting), but never felt secure enough in my mastery of<br />

neuroscience to actually publish it. Given the rapid further development of neuroscience since<br />

then, this may have been a wise decision.<br />

Self-knowledge<br />

In 1987-88 I had another sabbatical and we spent it in England, the first half in London<br />

and the second in Oxford. A Guggenheim award helped to cover expenses. This time there was<br />

no new book to work on, but I did have two enterprises in mind. One was the "what/where"<br />

hypothesis described above. The other - much more ambitious - was a new theory of selfknowledge,<br />

based in part on J.J. Gibson's insight that all perception involves self-<br />

15

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