AnnuAl RepoRt 2010/2011 - Heiler Software AG

tuRninG DAtA into BuSineSS
AnnuAl RepoRt 2010/2011 (ShoRt VeRSion - Key FActS)

1
tuRninG DAtA into BuSineSS
heileR SoFtWARe AG At A GlAnce
heiler Software AG (iSin: De 0005429906, German Sin: 542 990), founded in 1987, with its main location in Stuttgart, a branch office
in Australia and a subsidiary in the uS, is a specialist for electronic procurement and product information management (piM). the advanced
solutions support buyers, retailers and manufacturers with the administration and publication of product information. Broad services
round up the range of products. heiler Software serves well-known major enterprises in europe, north America and Asia-pacific.
Key Figures (IFRS)
(in teuR) 2006/07
Sales revenues
EBITDA
eBitDA in % of sales revenues
EBIT
eBit in % of sales revenues
EBT
eBt in % of sales revenues
Net income
net income in % of sales revenues
Earnings per share (EpS in EUR)
Shareholders‘ equity
Equity ratio
Liquidity
Average number of employees
220%
200% 120%
180%
100%
160%
140%
80%
120%
100%
60%
80%
60%
40%
2010 2011
oct Okt nov Nov Dec Dez Jan Feb Mar Mär Apr May Mai Jun Jul Jul Aug Sep
Heiler Software AG
Dax 30
10,227
60
1%
-168
-2%
516
5%
783
8%
0.07
19,263
87%
14,436
84
Technology-All-Share
120% 2.80
100%
2.40
80%
2.00
60%
40%
2007/08 2008/09 2009/10
12,499
609
5%
317
3%
747
6%
1,630
13%
0.14
21,078
87%
15,716
84
2010 2011
oct Okt nov Nov Dec Dez Jan Feb Mar Mär Apr May Mai Jun Jul Aug Sep Sep
Heiler Software AG
11,773
-453
-4%
-724
-6%
-346
-3%
-742
-6%
-0.06
20,248
87%
14,955
97
Development of the Heiler-share (indexed) Development of the Heiler-share (in EUR)
3.00
2.60
2.20
1.80
1.60
1.40
Dax 30
11,791
-527
-4%
-760
-6%
-507
-4%
-456
-4%
-0.04
19,826
87%
15,521
99
2010/11
Technology-All-Share
17,414
1,107
6%
894
5%
1,047
6%
1,451
8%
0.13
20,863
82%
15,798
120

letteR to the ShAReholDeRS
Dear shareholders, business partners and customers,
tuRninG DAtA into BuSineSS
in the last fiscal year 2010/11 we were able to reach new records for sales revenues and profits and were able to further expand our
market position.
Highly profitable growth in all areas
the growth in sales revenues pertaining to all regions was driven by the high demand for our innovative software products. total sales
revenues increased from euR 11.79 million to euR 17.41 million euR (48% increase). high growth in the strong-margin software license
business was especially positive; which with euR 4.42 million more than doubled when compared to the prior year and therefore contributed
considerably to the strong improvement of earnings before interest and taxes by euR 1.65 million to euR 0.89 million.
Customers decide to use Heiler
the high number of new well-known customers in the last fiscal year provens the attractiveness of our software solutions. large enterprises,
like Abus, Ashford, Bestseller, Bürkert, cancom, Deutscher Sparkassenverlag, edeka, einhell, Frankonia, harman international industries,
hisco, intersport, lawson products, narbonne Accessoires, panduit, princess Auto, Sartorius, Schülke, Siblik, Viega, Werner ladder or
Zürcher Kantonalbank opted in 2010/11 to use our innovative software solutions.
Heiler ranked TOP 10 world-wide
Within a few years we advanced in the area of company-wide electronic product information management to one of the top 10 piMleaders.
in fiscal year 2010/11 we were named as one of the top 10 piM-leaders for the fifth time in a row by the uS-American market
research institute Gartner. thereby we stand in line with companies like SAp, iBM or oracle.
Focus on internationalization
in order to benefit from our market potential and react quickly to international growth opportunities we have continuously focused on
expanding our sales organization and amongst other things opened a branch office in Sydney, Australia.
effective July 1st, 2011, Dirk häußermann was appointed as a Member of the Management Board, responsible for Marketing and Sales
Asia-pacific. this position was newly created. these increasing investments in sales are part of our strategy to expand our world-wide
position in the areas of product information management and electronic procurement systems in order to become a leader in the international
market.
Large investments in innovative products
our innovative software solutions enable large retailers and manufacturers to realize new business models in the area of ecommerce.
they will be able to realize more sales revenues, higher profits and gain new customers. in the last fiscal year we have consequently
developed our product portfolio further. We will continue to invest in product development and product innovation at a high level.
High liquidity, high shareholders’ equity, rock solid balance sheet
As in the prior years, heiler Software does not have any bank liabilities and with an equity ratio of 82% and a liquidity of euR 15.8 million;
this shows an unchanged solid balance sheet structure. the good levels of liquidity and shareholders’ equity continue to provide us with
the financial independency, which we need in order to take advantage of investment- and growth opportunities on a flexible basis.
Heiler-share in an upward trend
the positive business development is also reflected in the development of the heiler-share. Despite a difficult stock market environment
the heiler-share continued its positive trend and was able to gain a strong improvement in stock price of more than 60% during fiscal
year 2010/11. untouched from the crisis on the financial markets the heiler-share was therefore able to develop significantly better than
all comparable indices.
Shareholders’ Meeting with high consent
At February 24, 2011, the 12th ordinary Shareholders’ Meeting was held in Stuttgart. Besides yearly recurring topics, one topic at this
Shareholders’ Meeting was the empowerment to purchase treasury shares for up to 10% of the share capital. Shareholders as well as
members of banks and small shareholders’ representatives showed vested interest in the Shareholders’ Meeting. the positive feedback
1

2
tuRninG DAtA into BuSineSS
Rolf J. Heiler
Chairman of the
Management Board
Dr. Wolfgang A. Köstler
Member of the
Management Board
Frank Schmidt
Member of the
Management Board
Dirk Häußermann
Member of the
Management Board
of the participants was reflected by the overwhelming majority in which the proposals made by the administration were agreed upon by
the shareholders, similar to prior years.
Positive outlook
For fiscal years 2011/12 and 2012/13, assuming a stable economic environment, we expect a continuation of our dynamic growth with
yearly increases in sales revenues by more than 20% and continuous improvements in profits.
We see high economic opportunities in the increased internationalization of business activities through further expansion of the in-house
sales organization and the intensified co-operation with integration and sales partners. this strategy has been proven to be successful in
fiscal year 2010/11 and will be consequently continued in the upcoming fiscal years. the growing customer base, customer satisfaction,
innovative products and a solid balance sheet structure make up the basis in order for us to continue to follow our plans for growth.
Thank You
the Management Board would like to extend thanks to all customers, business partners and employees for successfully working
together. We extend our thanks to all shareholders for the considerable trust you have given heiler Software during the 2010/11 fiscal
year.
December 2011
the Management Board
Rolf J. heiler Dr. Wolfgang A. Köstler Frank Schmidt Dirk häußermann
(chairman of the
Management Board)
(Member of the
Management Board)
(Member of the
Management Board)
(Member of the
Management Board)

conSoliDAteD FinAnciAl StAteMentS
heileR SoFtWARe AG, StuttGARt
conSoliDAteD StAteMent oF FinAnciAl poSition At
SepteMBeR 30, 2011
(in euR)
ASSETS
Non-current assets
intangible assets
property, plant & equipment
Financial assets
trade receivables
income tax receivables
prepaid expenses
Deferred tax assets
Current assets
trade receivables
other receivables and assets
income tax receivables
prepaid expenses
cash and cash equivalents
Total assets
LIABILITIES AND SHAREHOLDERS‘ EQUITY
Shareholders‘ equity
Share capital
capital reserves
profit reserves
currency translation
Retained earnings
treasury shares
Long-term liabilities
Finance debt
other liabilities
pension provisions and similar obligations
Deferred income
Deferred tax liabilities
Short-term liabilities
provisions
Finance debt
trade payables
other liabilities
income tax liabilities
Deferred income
Total liabilities and shareholders‘ equity
September 30
2011
2,412,162
424,401
11,162
8,864
7,495
15,212
2,274,368
5,153,664
4,113,311
92,836
42,857
250,645
15,798,245
20,297,894
25,451,558
11,812,780
8,482,085
7,287
-59,817
1,450,583
-829,999
20,862,919
6,982
10,841
198,793
0
42,329
258,945
112,100
3,458
824,854
2,327,469
12,704
1,049,109
4,329,694
25,451,558
September 30
2010
2,422,375
326,154
11,162
83,702
8,801
0
1,863,526
4,715,720
2,344,085
11,743
46,560
172,704
15,520,853
18,095,945
22,811,665
11,617,896
8,252,905
7,287
-51,795
0
0
19,826,293
9,212
10,841
170,640
115
47,742
238,550
202,752
3,384
295,608
1,320,518
0
924,560
2,746,822
22,811,665
3

4
conSoliDAteD FinAnciAl StAteMentS
heileR SoFtWARe AG, StuttGARt
conSoliDAteD incoMe StAteMent
FoR the peRioD octoBeR 1, 2010 to SepteMBeR 30, 2011
(in euR)
Sales revenues
cost of goods sold
Gross profit
operating expenses:
Research and development expenses
Selling and marketing expenses
General and administrative expenses
other income
Earnings before interest and taxes (EBIT)
interest expenses
interest income
exchange rate losses (-) / gains
Earnings before taxes
income taxes
Net income
earnings per share - undiluted
earnings per share - diluted
(in euR)
Net income
currency translation
Comprehensive income
Fiscal Year
2010/11
17,413,742
-8,259,016
9,154,726
-3,198,825
-3,712,382
-1,456,506
-8,367,713
107,367
894,380
-357
172,540
-19,257
1,047,306
403,277
1,450,583
0.13
0.12
Fiscal Year
2010/11
Fiscal year
2009/10
11,791,122
-5,728,185
6,062,937
-2,761,258
-2,793,731
-1,329,741
-6,884,730
61,805
-759,988
-373
138,950
114,073
-507,338
51,346
-455,992
heileR SoFtWARe AG, StuttGARt
conSoliDAteD StAteMent oF coMpRehenSiVe incoMe
FoR the peRioD octoBeR 1, 2010 to SepteMBeR 30, 2011
1,450,583
-8,022
1,442,561
-0.04
-0.04
Fiscal year
2009/10
-455,992
-14,481
-470,473

conSoliDAteD FinAnciAl StAteMentS
heileR SoFtWARe AG, StuttGARt
conSoliDAteD StAteMent oF cASh FloWS
FoR the peRioD octoBeR 1, 2010 to SepteMBeR 30, 2011
(in euR)
Cash flows from operating activities
net income
Adjustments to reconcile net income to cash flows from
operating activities:
Depreciation of property, plant and equipment and amortization of intangible assets
loss on sale of property, plant & equipment
Stock option plans
change in pension provisions and similar obligations
Deferred tax assets / liabilities
other non-cash positions
changes in assets and liabilities:
trade receivables, net of allowance
other receivables and assets
prepaid expenses
trade payables
other liabilities
provisions
Deferred income
Net cash provided in operating activities
Cash flows from investing activities
purchase of intangible assets
purchase of property, plant and equipment
Net cash used in investing activities
Cash flows from financing activities
proceeds from exercising of stock options
purchase of treasury shares
payments for finance lease
Net cash used in financing activities
net increase in cash and cash equivalents
cash and cash equivalents at beginning of the fiscal year
Cash and cash equivalents at end of the fiscal year
Supplemental disclosure of cash flow information:
income taxes paid
interest income received
income taxes received
Fiscal Year
2010/11
1,450,583
212,779
360
42,561
28,153
-416,255
-12,393
-1,694,388
-76,084
-93,153
529,246
1,019,655
-90,652
124,434
1,024,846
-49,596
-250,965
-300,561
385,262
-829,999
-2,156
-446,893
277,392
15,520,853
15,798,245
41,290
115,589
35,994
Fiscal year
2009/10
-455,992
233,186
5,136
49,016
15,686
-9,692
-17,369
989,523
114,102
-85,797
-75,721
36,861
-25,543
-24,227
749,169
-29,302
-151,527
-180,829
0
0
-2,550
-2,550
565,790
14,955,063
15,520,853
39,921
96,127
130,706
5

6
conSoliDAteD FinAnciAl StAteMentS
heileR SoFtWARe AG, StuttGARt
conSoliDAteD StAteMent oF chAnGeS in
ShAReholDeRS’ eQuity
FoR the peRioD octoBeR 1, 2010 to SepteMBeR 30, 2011
(in euR)
Statement of financial position
at September 30, 2009
comprehensive income
(10/01/2009 - 09/30/2010)
option costs allocated
to capital reserves
Withdrawal from
capital reserves
Statement of financial position
at September 30, 2010
comprehensive income
(10/01/2010 - 09/30/2011)
option costs allocated
to capital reserves
exercising of
stock options
purchase of
treasury shares
Statement of financial position
at September 30, 2011
Share
capital
11,617,896
0
0
0
11,617,896
0
0
194,884
0
11,812,780
capital
reserves
26,006,173
0
49,016
-17,802,284
8,252,905
0
42,561
190,378
-3,759
8,482,085
profit
reserves
7,287
0
0
0
7,287
0
0
0
0
7,287
currency
translation
-37,314
-14,481
0
0
-51,795
-8,022
0
0
0
-59,817
Accumulated
deficit /
Retained
earnings
treasury
shares Total
-17,346,292
-455,992
0
17,802,284
0
1,450,583
0
0
0
1,450,583
0
0
0
0
0
0
0
0
-829,999
-829,999
20,247,750
-470,473
49,016
0
19,826,293
1,442,561
42,561
385,262
-833,758
20,862,919

FinAnciAl cAlenDAR 2011/12
Financial Reports 2011/12
02/15/2012
05/15/2012
08/15/2012
other financial dates
03/07/2012
Annual Report 2011/12
12/19/2012
heileR-ShARe FActS
iSin / Securities identification number
Stock market code
trading segment
Designated sponsor
First quoted on
Share capital / number of shares
category
Stock price at start / end of fiscal year 2010/11
change in fiscal year 2010/11 (absolute / relative)
Maximum / minimum price (Xetra closing price)
Market capitalization at September 30, 2011
tuRninG DAtA into BuSineSS
Release of interim Report 1 st Quarter 2011/12
Release of half-year Financial Report 2011/12
Release of interim Report 3 rd Quarter 2011/12
ordinary Shareholders‘ Meeting
Release of Annual Report 2011/12
De0005429906 / 542 990
hlR.FSe
Frankfurt Stock exchange (General Standard)
BankM
11/07/2000
11,812,780 euR / 11,812,780
ordinary bearer shares
1.58 euR / 2.55 euR
+0.97 euR / +61.39%
2.90 euR / 1.53 euR
30,122,589 euR
7

tuRninG DAtA into BuSineSS
Stuttgart
heiler Software AG
Mittlerer pfad 5
D-70499 Stuttgart
tel.: +49-711-13 98 4-0
Fax: +49-711-86 66 301
e-Mail: info@heiler.com
www.heiler.de
Detroit, USA
heiler Software corporation
penoBScot BuilDinG
645 Griswold, Suite 1888
Detroit, Michigan 48226
tel.: +1-313-483-7100
e-Mail: info@heiler.com
www.heiler.com
Toronto, Canada
heiler Software corporation
3 Dayspring circle, Suite 202
toronto, on
l6p1B7, canada
tel.: +1-313-334-3730
e-Mail: info@heiler.com
www.heiler.com
Sydney, Australia
heiler Software Australia
Suite 405
460 pacific highway
St. leonards nSW 2065
tel.: +61-414-714-817
e-Mail: info@heiler.com
www.heiler.com