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The International Hospitality Management Code ... - Stenden Rangsit

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Guest Experience<br />

Module coordinator(s) Mrs. M.L. van Baarle and Mr. S. Yücedag<br />

Study load 336<br />

European Credits 12<br />

Desired entry level Admission policy IHM<br />

Module objectives After participating in this module, you should be able to have reached<br />

the following objectives:<br />

General objectives<br />

Describe the factors that play a role in quality and describe the way in<br />

which quality can be improved.<br />

Demonstrate the ability to address a complex issue analytically.<br />

Recognise the wishes and needs of (international) guests from<br />

different backgrounds by their verbal and non-verbal communication<br />

and respond to these in an adequate way in various situations.<br />

Describe the consequences of the core values for own managerial and<br />

entrepreneurial behaviour.<br />

Minimise problems due to the cultural differences and cultures<br />

influences on people when they change their cultural environment.<br />

Write a proper report in correct, appropriate English<br />

Marketing objectives<br />

Apply methods and techniques to the process of service delivery in<br />

order to satisfy the guest.<br />

Describe and apply the basic theories, concepts and principles of<br />

practice from the generic management area of marketing<br />

Utilise appropriate information in order to design and justify solutions<br />

to case study problems<br />

Research objectives<br />

Methodically perform limited research.<br />

Analyse and interpret consumer data using information technology.<br />

English objectives<br />

Describe and apply markers of formal English in both written and oral<br />

work<br />

Demonstrate a familiarity with upper intermediate business<br />

terminology by showing an understanding of the terms and being able<br />

to use them appropriately<br />

Present arguments in written and verbal forms using English<br />

effectively and applying referencing conventions accurately<br />

Module content <strong>The</strong> complexity of the daily interactions between the service provider,<br />

suppliers and guests makes hospitality management a complicated<br />

job, in which many different subjects are integrated with each other.<br />

This module will provide the first-year students with the knowledge<br />

and skills necessary to be prepared to operate satisfactorily in the<br />

hospitality industry. Besides the skills to deal with changing guest<br />

attitudes, complaints or reflecting on one‟s own behaviour, basic<br />

knowledge about understanding and writing the core of a marketing<br />

plan forms the content of this module.<br />

When you visit a hospitality company in order to observe and<br />

experience its way of serving, you have to be able to identify the<br />

different stages of the whole process. To assess the company‟s<br />

service, you need to recognise and apply certain hospitality<br />

dimensions and determinants. In doing so, you form an objective<br />

opinion.<br />

Educational methods PBL, lectures, workshops, guest lectures, consultation hours<br />

Participation, Oral presentation, Portfolio, Module Assignment, Short<br />

Assessment<br />

Answer Tests, Progress Test<br />

Part 2 Hotel <strong>Management</strong> Study Guide 2011-2012 34

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