The International Hospitality Management Code ... - Stenden Rangsit
The International Hospitality Management Code ... - Stenden Rangsit
The International Hospitality Management Code ... - Stenden Rangsit
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Guest Experience<br />
Module coordinator(s) Mrs. M.L. van Baarle and Mr. S. Yücedag<br />
Study load 336<br />
European Credits 12<br />
Desired entry level Admission policy IHM<br />
Module objectives After participating in this module, you should be able to have reached<br />
the following objectives:<br />
General objectives<br />
Describe the factors that play a role in quality and describe the way in<br />
which quality can be improved.<br />
Demonstrate the ability to address a complex issue analytically.<br />
Recognise the wishes and needs of (international) guests from<br />
different backgrounds by their verbal and non-verbal communication<br />
and respond to these in an adequate way in various situations.<br />
Describe the consequences of the core values for own managerial and<br />
entrepreneurial behaviour.<br />
Minimise problems due to the cultural differences and cultures<br />
influences on people when they change their cultural environment.<br />
Write a proper report in correct, appropriate English<br />
Marketing objectives<br />
Apply methods and techniques to the process of service delivery in<br />
order to satisfy the guest.<br />
Describe and apply the basic theories, concepts and principles of<br />
practice from the generic management area of marketing<br />
Utilise appropriate information in order to design and justify solutions<br />
to case study problems<br />
Research objectives<br />
Methodically perform limited research.<br />
Analyse and interpret consumer data using information technology.<br />
English objectives<br />
Describe and apply markers of formal English in both written and oral<br />
work<br />
Demonstrate a familiarity with upper intermediate business<br />
terminology by showing an understanding of the terms and being able<br />
to use them appropriately<br />
Present arguments in written and verbal forms using English<br />
effectively and applying referencing conventions accurately<br />
Module content <strong>The</strong> complexity of the daily interactions between the service provider,<br />
suppliers and guests makes hospitality management a complicated<br />
job, in which many different subjects are integrated with each other.<br />
This module will provide the first-year students with the knowledge<br />
and skills necessary to be prepared to operate satisfactorily in the<br />
hospitality industry. Besides the skills to deal with changing guest<br />
attitudes, complaints or reflecting on one‟s own behaviour, basic<br />
knowledge about understanding and writing the core of a marketing<br />
plan forms the content of this module.<br />
When you visit a hospitality company in order to observe and<br />
experience its way of serving, you have to be able to identify the<br />
different stages of the whole process. To assess the company‟s<br />
service, you need to recognise and apply certain hospitality<br />
dimensions and determinants. In doing so, you form an objective<br />
opinion.<br />
Educational methods PBL, lectures, workshops, guest lectures, consultation hours<br />
Participation, Oral presentation, Portfolio, Module Assignment, Short<br />
Assessment<br />
Answer Tests, Progress Test<br />
Part 2 Hotel <strong>Management</strong> Study Guide 2011-2012 34