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The International Hospitality Management Code ... - Stenden Rangsit

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provide us with as much information as possible about ways in which we can improve the<br />

education. Evaluation results are published on Blackboard in the quality showcase.<br />

1.4.3 Developments within IHM<br />

<strong>The</strong> hotel industry is changing rapidly and on a large-scale basis. <strong>The</strong> financial crisis in<br />

2008/2009 has shown the responsiveness of the hospitality industry to changes in the general<br />

environment. <strong>The</strong>refore, forecasting developments and trends is essential in surviving in this<br />

industry. Hotel managers and educators need to be aware of these changes and maintain a<br />

flexible approach. A prerequisite is keeping up with current professional literature which includes<br />

online specialist magazines and books and the industry reports that are published by several<br />

organisations.<br />

<strong>The</strong> professional and educational profile of hotel management training is periodically revised.<br />

Our latest curriculum is based on „Serving Success 2.0‟ (2005). We then opted for a stronger<br />

international and more intercultural curriculum, which we have updated since. As <strong>Stenden</strong><br />

university became a PBL-Blended university, we have added new elements, such as<br />

development profiles, and case based learning in the third year.<br />

Binding study advice has been implemented (see 2A.11 Study Recommendation).<br />

IHM contributes actively to the Global Campus Site of the Grand Tour® in which there is an<br />

exchange programme for students, colleagues and IHM employees. Our Education has an<br />

extended network of international contacts.<br />

1.4.4 Full-time education<br />

IHM offers full-time hotel management education. Consequently, our students must be available<br />

full-time. Due to the nature of the hospitality industry, students may be scheduled for evenings<br />

and weekends particularly during industrial placement. In principle, one study week consists of<br />

40 study hours and one regular academic year consists of 42 study weeks.<br />

1.4.5 Part-time education<br />

As of 1 August 2000, we offer Hotel <strong>Management</strong> education on a part-time basis. It is the same<br />

programme, adapted to an identified target group. Information is available at the Information<br />

centre.<br />

1.4.6 Associate degree<br />

As of 1 August 2007 we offer the Associate degree Hoger Hotelonderwijs (Ad Hotel<br />

<strong>Management</strong>). <strong>The</strong> Ad will also start in Emmen in September 2011.<br />

For detailed information we refer to the separate study guide IHM-Associate degree 2011-2012<br />

1.5 Hestia<br />

Over the last 10 years, <strong>Stenden</strong> has attracted a large number of students globally. <strong>Stenden</strong><br />

University of Applied Sciences wants its students to feel at home. One of the facilities that<br />

<strong>Stenden</strong> offers to all its students is the Hestia Student Lounge.<br />

<strong>The</strong> significance of Hestia arises from old Greek mythology: the Greek goddess of home and<br />

hearth, hence presiding over domestic life. She is also the patroness of smaller domains, Hestia<br />

Lounge and the other campus sites which belong to <strong>Stenden</strong>. <strong>The</strong>se attributes of Hestia<br />

correspond to the idea and mission statement behind the Lounge. It is here that students feel at<br />

home, where there is always positive energy!<br />

Through our services we try to make all students – Dutch and international- find their way in a<br />

new environment and enlarge their network of friends and connections. One of our primary<br />

goals is to accommodate students in our lounge and therefore achieve the most best out of the<br />

intercultural exchange and integration.<br />

Hestia was founded and opened its doors on the 28th of November 2002. Since then our lounge<br />

has changed hosts, each of which spices Hestia with the flavor of their own culture, bringing<br />

new ideas and improving the services we offer to the students.<br />

Hestia Student Lounge is now known to be a "home away from home" for all <strong>Stenden</strong> university<br />

students. We are growing each year with more and more innovative ideas.<br />

Hestia team organizes events for students with a special themes every module amongst others;<br />

this is done in cooperation with Hestia partners.<br />

Part 2 Hotel <strong>Management</strong> Study Guide 2011-2012 11

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