The International Hospitality Management Code ... - Stenden Rangsit

1 General information about the Education and the course
1.1 Introduction
Officially, according to the Central Register of Higher Education of the Dutch Government, our
education is called “Hoger Hotelonderwijs” (croho nr. 34411). Within Stenden university we are
known as „Stenden university-International Hotel Management‟, IHM for short.
Hotel Management is a fascinating and dynamic field of study. It covers a wide range of the
service industry including lodging, restaurants, meeting and events, gaming, resorts and other
areas of the tourism industry as well. It is both national and international. Hospitality services
are offered in a variety of contexts - food, beverage, accommodation and guest relations.
In the year 2005 we introduced a new curriculum „Serving Success 2.0‟, which was based on the
Competency Profile of Hotel Management Education Programmes developed in close cooperation
with the other Hotel Management Schools in the Netherlands and the national and international
industry. This competency profile is a description of the core tasks of the starting hospitality
professional translated into competences. Students should have acquired these competences by
the end of their studies to be adequately prepared for the professions they enter. It is a
description of the core tasks of the starting hospitality professional translated into competences.
You will have acquired these competences by the end of your studies to be fully prepared for
the professions you enter. (see 2A.2 Account of the education ).
These competences comprise both personal and professional competences in the field of food
and beverage and hotel management. A personal attitude of „helpfulness and hospitality‟ is a
necessity in this industry. In our education, our aim is to provide up-to-date and practical
training. We also find it important to discuss issues concerning the existence of mankind, the
meaning of life, and ethics. Understanding and respect are keywords in the process of
interculturalisation. No matter where our students come from their goal is the same: „to obtain
a Bachelor‟s Degree in Business Administration (BBA) in Hotel Management‟. Some students
dream about owning a hotel, others about a management position in the hospitality services
industry and others about a career in business services. Many would like to live and work
abroad.
Below you will find most of organizational choices that we have made to achieve those
competences, especially the hotel management competence: Creating „experiences‟ by the
granting of hospitality.
1.2 Principles of organization and structure of the education.
Principles
Our education is characterised by:
phases and modular learning (completed units);
Real World Learning: a thematic-interdisciplinary approach;
Real World Learning: integration of industry (practice) and theory;
Problem-Based Learning (PBL);
English as the language of instruction.
IHM realises the aims of its educational programmes in phases. Each phase adds to the desired
professional competences. In the Foundation Phase (year 1), the focus is on service
management in general and hospitality management in particular. Within this phase, attention
is focused on the operational aspects of the hospitality industry. In the Post-Foundation Phase
(year 2, 3, 4), the focus is on management. As in most career paths in the real world, your
career will develop from operational through tactical to strategic management.
Within each year there are four modules with themes chosen to match the year theme. These
modules offer a good opportunity for an interdisciplinary organisation. In the industry „The Real
World‟, most situations require people to act with a mix of several disciplines. There are very
few single-discipline, or isolated problems.
Real World Learning: integration of theory and industry (practice) is vital for the professional
preparation of our students. This integration can be seen in our Problem Based Learning
sessions and in the practical training. During the first three years many opportunities are
presented for practical training including Industrial Orientation and Stenden university hotel or
another learning company experience. Therefore, we differentiate between „theory‟ and
Part 2 Hotel Management Study Guide 2011-2012 6