bwin brandbook

46
How far would you go to achieve your dream? Philippe Petit broke the law.
But he also broke the mold, achieving an unimaginable feat a quarter mile
above Manhattan’s streets.
When he chanced upon an article in a Paris dentist office of plans to build
the Twin Towers, Petit became a man obsessed. For the next six years, he
would think of nothing else but traversing a tightrope between the towers.
He collected articles on the buildings. Travelled to New York several times.
Wandered the towers for hours. Took photos. Noted access routes.
Obtained security codes. Made fake ID cards. Impersonated journalists.
Even smuggled a bow-and-arrow through Kennedy airport in a suitcase.
No stone was left unturned.
On August 6, 1974, posing as construction workers he and his band of
pranksters snuck up to the top floor, remained hidden until it was dark and
spent the night rigging the cable from one tower to the other. Shortly after
7:15 the next morning, he stepped off the ledge and… had New York at
his feet.