may-2010

THREE PERFECT DAYS:
SEOUL
12 SPECTACULAR ADVENTURES
( AND HOW TO MAKE THEM HAPPEN )
IN THE WORKSHOP WITH SEGWAY
MASTERMIND DEAN KAMEN
BATTLING THE INVASIVE
ASIAN CARP—WITH A FORK
PLUS:
RUFUS WAINWRIGHT,
TOKYO STREET FASHION
AND...BABIES?
A STAR ALLIANCE MEMBER

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PHOTOGRAPH BY FRÉDÉRIC BELGE
May
66 EXCELLENT ADVENTURES
Warm weather is here, and
with it comes the yearning to get
out of town and fi nd new thrills.
From whitewater rafting to volcanoclimbing,
we’ve rounded up the best
ways to do just that.
Changdeokgung Palace
76
THE CREATOR
Dean Kamen, inventor
of the Segway, is back in the lab
and working to inspire the next
generation of innovators.
BY KEVIN GRAY
PHOTOGRAPHS BY DAN SAELINGER
UNITED.COM | HEMISPHERESMAGAZINE.COM
contents
82
THREE PERFECT DAYS: SEOUL
North of the Han River lies
a staid residential city; to the south, a
modern, trendy destination.
We sample the best of both worlds.
BY LAYLA SCHLACK
While still intensely traditional,
Seoul’s modern incarnation is also,
by turns, trendy and tech-savvy.
3PD | P. 82
YOUR COMPLIMENTARY COPY

UNITED.COM | HEMISPHERESMAGAZINE.COM
8 Comments
11 Voices Behind the scenes of
United’s operations
14 Connections Mobile check-in is
easy and eco-friendly
16 Wish You Were Here
DISPATCHES
19 Notes From All Over
It’s raining fi sh in Australia;
chocolate reaches new heights in
Italy; Tokyo street fashion lands on
the runway; a famed Los Angeles
train is back on track; and Chicago
foodies glimpse the future.
DIRECTIONS
25 News Where to stay, what to see,
when to go.
30 Whirlwind Five hours in Seattle
33 Hero Bandleader Yoshio Toyama
owes his career in jazz to the
city of New Orleans. With the
Wonderful World Jazz Foundation,
he says thank you in a language
everyone understands: music.
By Sharon McDonnell
35 Goods
CULTURE
38 Tech Vringo puts it all on the line
with new ring tone technology.
By Alyssa Giacobbe
40 Wheels Porsche cruises into the
sedan market. // By Mike Guy
42 Whereabouts Photographer
Thomas Struth enjoys Tokyo’s
sights.
45 Style London Mod mecca Carnaby
Street celebrates its 50th birthday
in style. // By Christine H. O’Toole
46 Sound Rufus Wainwright keeps
things simple on his latest album.
By Alan Light
48 Vision Filmmaker Thomas
Balmes talks about his adorable
documentary, Babies.
By Adam K. Raymond
COVER IMAGE
Brecht Evens // www.magnetreps.com
WRITE TO US:
Hemispheres.ed@ink-publishing.com
HEMISPHERES MAGAZINE
68 Jay St. Suite 315, Brooklyn, NY 11201
SUBSCRIBE TO HEMISPHERES
For a free subscription to our monthly
eMag and to access recent issues, go to
HEMISPHERESMAGAZINE.COM
53
50 Print Marlene Van Niekerk’s latest
book, Agaat, offers an unfl inching
look at modern South Africa.
By Aaron Gell
53 Sports With a Zen approach to
putting and driving, Thailand is fast
becoming a top golf destination.
By James A. Frank
57 Food & Drink With Asian carp
threatening to overtake the bayou,
a Louisiana chef threatens to
overtake the fi sh. Will diners care?
By Ethan Brown
61 Industry In times of economic
turmoil, gold remains the, er, gold
standard. // By Douglas Rushkoff
65 Artifact A souvenir from the fi eld
PLAY
109 Movies, television and audio
programming
120 Route Maps and Terminal
Diagrams
132 Crossword and sudoku
138 In Transit Who’s sitting next
to you?
139 Beverages & Food
40

UNITED.COM | HEMISPHERESMAGAZINE.COM
8 Comments
11 Voices Behind the scenes of
United’s operations
14 Connections Mobile check-in is
easy and eco-friendly
16 Wish You Were Here
DISPATCHES
19 Notes From All Over
It’s raining fi sh in Australia;
chocolate reaches new heights in
Italy; Tokyo street fashion lands on
the runway; a famed Los Angeles
train is back on track; and Chicago
foodies glimpse the future.
DIRECTIONS
25 News Where to stay, what to see,
when to go.
30 Whirlwind Five hours in Seattle
33 Hero Bandleader Yoshio Toyama
owes his career in jazz to the
city of New Orleans. With the
Wonderful World Jazz Foundation,
he says thank you in a language
everyone understands: music.
By Sharon McDonnell
35 Goods
CULTURE
38 Tech Vringo puts it all on the line
with new ring tone technology.
By Alyssa Giacobbe
40 Wheels Porsche cruises into the
sedan market. // By Mike Guy
42 Whereabouts Photographer
Thomas Struth enjoys Tokyo’s
sights.
45 Style London Mod mecca Carnaby
Street celebrates its 50th birthday
in style. // By Christine H. O’Toole
46 Sound Rufus Wainwright keeps
things simple on his latest album.
By Alan Light
48 Vision Filmmaker Thomas
Balmes talks about his adorable
documentary, Babies.
By Adam K. Raymond
COVER IMAGE
Brecht Evens // www.magnetreps.com
WRITE TO US:
Hemispheres.ed@ink-publishing.com
HEMISPHERES MAGAZINE
68 Jay St. Suite 315, Brooklyn, NY 11201
SUBSCRIBE TO HEMISPHERES
For a free subscription to our monthly
eMag and to access recent issues, go to
HEMISPHERESMAGAZINE.COM
53
50 Print Marlene Van Niekerk’s latest
book, Agaat, offers an unfl inching
look at modern South Africa.
By Aaron Gell
53 Sports With a Zen approach to
putting and driving, Thailand is fast
becoming a top golf destination.
By James A. Frank
57 Food & Drink With Asian carp
threatening to overtake the bayou,
a Louisiana chef threatens to
overtake the fi sh. Will diners care?
By Ethan Brown
61 Industry In times of economic
turmoil, gold remains the, er, gold
standard. // By Douglas Rushkoff
65 Artifact A souvenir from the fi eld
PLAY
109 Movies, television and audio
programming
120 Route Maps and Terminal
Diagrams
132 Crossword and sudoku
138 In Transit Who’s sitting next
to you?
139 Beverages & Food
40

8
MAY 2010 | UNITED.COM
Hotels Take Manhattan
comments
Our March feature on the surprising boom underway in New York’s luxury
hotel industry drew an enthusiastic response from several readers,
including Bill Foley, a senior copywriter for McCullough Creative, an
advertising agency located in Dubuque, Iowa. “When did that magazine
beneath my tray table get so cool?” he writes. “I
HEMISPHERES
KEVIN GRAY
Profi ling inventor
Dean Kamen (“The
Creator,” page 76), Gray
says, inspired him to
try to invent “a robot
child who would love
me unconditionally.”
A contributor to
Details, New York and
Newsweek, Gray relaxes
by playing music with
friends. “My ultimate
vacation is a recording
studio in Brooklyn
where I go to make
believe I still rock.”
loved reading about Ace, the Jane, the Standard
and all the other hip new hotels that have been
sprouting up in New York recently. Next time
I’m in town, I’ll make a beeline for that loft
in the Ace.” The hotel’s big selling point? The
inclusion of an acoustic guitar in some rooms.
“It’s quite a perk,” says Foley. Let’s hope the
guests in the next room agree.
Meanwhile, our feature on conceptual artist
Gabriel Orozco brought plaudits from the art
world. Olga Viso, director of the highly regarded
Walker Art Center in Minneapolis, writes that she
was “heartened to fi nd Aaron Gell’s well-written
profi le of artist Gabriel Orozco [‘Crazy Tourist,’ December 2009] in the pages
of Hemispheres. How great to have an in-depth piece on a conceptual artist
reach a wider audience. Kudos to you and your staff for featuring this artist,
whose work is both challenging and elusive. Mr. Gell thoughtfully captured
Orozco’s ability to see everyday objects in a new way.”
?
A STAR ALLIANCE MEMBER
WHAT DO YOU THINK?
WRITE TO US! Hemispheres.ed@ink-publishing.com
HEMISPHERES MAGAZINE 68 Jay St. Suite 315, Brooklyn, NY 11201
Contributors
THREE PERFECT DAYS: AUSTIN
NEW YORK’S NEW LUXURY HOTEL BOOM
(ONE LUCKY WRITER TRIES THEM ALL)
STYLE SPECIAL
CYNTHIA ROWLEY, ROBERTO CAVALLI
AND LONDON’S
TOP FASHION SCHOOL
PLUS:
ROCKER KEITH RICHARDS
BREAKING BAD’S BRYAN CRANSTON ,
AND A VISIT TO THE
CONSUMER ELECTRONICS SHOW
R2.HEM_0310_Cover..indd 1 10/02/2010 19:05
YUI NATSUYAGI
The photographer
of this month’s Hero
(“Instruments of
Change,” page 33) is
at work on a project
detailing her culture
shock on moving back
to Japan after 20 years
in the U.S. “After being
away for such a long
time,” the Puffi n Grant
recipient says, “I am
looking at everything
through my ‘foreign’
eyes, fascinated and
shocked.”
ALAN LIGHT
The former editor
in chief of Vibe and
Spin magazines is
currently the director
of programming for
Live from the Artists
Den, a public television
concert series. While
Light is a huge fan
of crooner Rufus
Wainwright, whom he
profi les on page 46, he
says, “my favorite song
is whatever my sevenyear-old
son is playing
on his guitar.”
HEMISPHERES
EDITOR IN CHIEF Aaron Gell
EXECUTIVE EDITOR Mike Guy
SENIOR EDITORS Adam K. Raymond,
Layla Schlack
ART DIRECTOR Rob Hewitt
DESIGNER Ellie Clayman
PHOTO EDITOR Erin Giunta
CONTRIBUTING WRITERS
Jane Black, Jason Gay, Alyssa Giacobbe
Sarah Horne, Edward Lewine,
Grant Stoddard, Matthew Thompson
CONTRIBUTING ARTISTS
Claire Benoist, Spencer Heyfron,
John Lawton, Graham Roumieu
EDITORIAL INTERNS Carren Jao, Calvin Men
PHOTO INTERN Winston Woo
EXECUTIVE CREATIVE DIRECTOR
Michael Keating
U.S. EDITORIAL DIRECTOR Orion Ray-Jones
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HEMISPHERES is produced monthly by Ink Publishing.
All material is strictly copyright and all rights
are reserved. No part of this publication may be
reproduced in whole or part without the prior
written permission of the copyright holder. All
prices and data are correct at the time of publication.
Opinions expressed in Hemispheres are
not necessarily those of the Publisher or United
Airlines, and United Airlines does not accept any
responsibility for advertising content. Neither
United, its subsidiaries nor affi liates guarantees
the accuracy, completeness or timeliness of, or
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Any images are supplied at the owner’s risk. Any
mention of United Airlines or the use of United
Airlines logo by any advertiser in this publication
does not imply endorsement of that company or
its products or services by United Airlines.

PHOTOGRAPHS BY UNITED AIRLINES CREATIVE SERVICES
Joanne Calabrese,
middle, talks to
airport operations
supervisor O’Morris
Adams, left, and
customer service
representative
Agnes Umali-Felin
about effi cient
ways for individual
departments to
collaborate at
San Francisco
International
Airport.
IT TAKES A TEAM EFFORT to improve
an airline’s performance. And
United’s people from across many
departments—from fl ight crews
and ramp workers to maintenance
personnel and gate agents—can all
share credit for United’s ongoing
success in the area of on-time arrivals.
According to Joanne Calabrese, vice
president of Airport Operations–
Hubs, this success is a testament to
several programs the company has
put in place over the past few years to
encourage each person to bear in mind
how his or her own job relates to those
of coworkers and contributes to the
operation of the airline as a whole.
“We’re at our best when we all
support each other and work together
as a team that is focused on the best
interests of our customers as well as
one another,” she says.
Calabrese, born and raised in
Manhattan and currently residing in
Chicago’s northwest suburbs, knows
a thing or two about the day-to-day
jobs of those she works with. Her
career with United began in 1969 as a
reservations clerk, and over 40-plus
years she’s served in departments
ranging from customer service to
baggage and onboard services. And
now, as the executive responsible for
United’s hubs in San Francisco, Los
Angeles, Denver and Washington
Dulles, as well as 10 surrounding
airports, Calabrese puts that on-theground
experience to good use as she
searches for ways departments can
improve effi ciency and performance.
HEMISPHERESMAGAZINE.COM | MAY 2010
voices
True Mentor
AFTER 40 YEARS AT UNITED, JOANNE CALABRESE, VICE PRESIDENT OF
AIRPORT OPERATIONS–HUBS, IS ONE OF MANY IMPROVING THE AIRLINE’S PERFORMANCE
THE BEST WAY SHE KNOWS HOW: BY EXAMPLE. // BY ROD O’CONNOR
Along with some of her peers, she’s
helping develop ways United’s various
operating groups can work toward a
common goal: successful departures.
“What we continually ask ourselves
is, what do we have to do to collectively
get this fl ight out safely and on time?”
she explains. “It’s really about setting
up teams so we can get to the root
cause of any issues and work together
to improve the customer’s experience,”
she says.
A big part of the eff ort has been
focused on common work practices.
At United’s hub at Los Angeles
International Airport (LAX),
everyone—from managers and
supervisors to front-line folks—
charted out the 1,500 or so diff erent
activities involved in a typical
11

12
MAY 2010 | UNITED.COM
voices
departure, everything from loading
bags, mail and freight to boarding
customers to maintenance checks.
After mapping out a more effi cient
way for individual departments to
collaborate, the team also developed
an issue resolution protocol to give
every person a way to talk through any
challenges related to their jobs.
“Standard work has always guided
our departures,” notes Calabrese.
“What is new is focusing on how one’s
individual work impacts other groups
involved in getting our planes and
customers out safely and on time.”
While such improvements have
certainly contributed to United’s
performance gains, fundamental
changes at its hubs have also had an
enormous impact. Beginning last year,
a new system was put in place that
gives both “upstairs and downstairs”
responsibilities to all managers.
That means the concourse manager
is charged not only with planeside
ramp activities, but also customer
service at the gate; and the terminal
manager oversees customer service in
the check-in area and baggage service,
including the ramp bag room.
“It’s a whole new way of doing
business for us,” Calabrese says.
“Looking at our performance to date,
I think this new approach is the best
thing we’ve ever done.”
Additional training was provided to
get everyone up to speed on their new
roles—to ensure a smooth departure,
yes, but also to keep people safe.
In the airline industry, safety is
always of utmost concern. But all of
the activity that goes on around an
aircraft during a standard takeoff
and landing—for example, the lifting,
pushing and rolling of heavy items—
can also present occasions for strains
and sprains.
Each ramp worker loads an average
of 180 bags, totaling almost 5,500
pounds, every single day. To help
minimize potential injuries, United
launched the MoveSMART program.
These training sessions focus on body
mechanics principles—some derived
from martial arts—to fi nd safer, more
effi cient ways to lift bags or push carts.
“Working safely is always at the top
of everyone’s mind,” says Calabrese.
“Whether our people are guiding an
airplane or loading a bag, we have to
remember this each and every day.”
In addition to providing the proper
training, United also believes in the
“ Standard work has always guided our
departures,” notes Joanne Calabrese. “What
is new is focusing on how one’s individual
work impacts other groups involved in getting
customers out safely and on time.”
Joanne Calabrese leads a discussion on how everyone at United
contributes to running a safe, on-time operation.
importance of showing appreciation
for a job well done. At no time is this
more important than the summer
traveling season in the northern
hemisphere. Just as the company
does during all high-volume periods,
Calabrese and other company
leaders will meet with people on
the concourses to thank them and
sometimes to provide snacks or
beverages during long, hot, busy days.
For senior executives like Calabrese,
meeting with those she works
with also off ers opportunities for
mentorship. During her ongoing visits
to United hubs and their surrounding
metro airports, she sits down with
each respective general manager and
division head to track performance
across multiple criteria. But she’s
always on the lookout for ways to
foster leadership among all employees.
It’s a role Calabrese relishes, and is
uniquely qualifi ed to perform. Because
after 40 years experience working
her way up the corporate ladder—at a
time when female executives were not
very common in many industries—she
understands how to empower people
to do their best work.
“I started out here as a clerk,”
Calabrese says. “So when I go into the
fi eld, I get it. I’ve been there, done that,
got all the T-shirts,” she adds with a
laugh. “I understand what our people
go through. And I tell this to folks
throughout the organization: ‘You can
be anything you want to be. If you want
a leadership role, it’s open to you.’
“That experience has helped me
tremendously in relating to our teams
and understanding what we’re all
trying to accomplish. When we have a
successful fl ight, I know what it takes
to make that happen.”

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MAY 2010 | UNITED.COM
14 connections
Boarding Goes Green
MOBILE CHECK-IN AND PAPERLESS BOARDING MAKE IT EASIER TO GET WHERE YOU’RE GOING.
IF THERE’S AN IPHONE, BlackBerry or any other mobile device with internet access sitting in
your carry-on bag right now, we have just the thing to ease your travel experience.
Whether you’re rushing to the airport from a conference or debating what to pack
for your vacation, we understand you’re constantly on the go. So to keep you from
needing to slow down to print a boarding pass, we have launched mobile check-in for
all domestic United- and United Express–operated itineraries, giving you the ability
to check in for fl ights from any device that is web-enabled. This includes cell phones,
personal digital assistants, e-book readers and tablets. In addition to checking in, you
can view fl ight status, check fl ight availability and fi nd Red Carpet Club locations.
We have also launched “paperless” mobile boarding capabilities at more than a
dozen airports and expect to have the service in 30 airports by this summer. You can
have your boarding pass sent directly to your mobile device via email, enabling you to
breeze through the security checkpoint and the boarding gate with only your mobile
device in hand.
We know that being on the go can be stressful and hope these enhancements make
your travel experience more enjoyable.
To use mobile check-in, please visit our new mobile web site: mobile.united.com.
A United
customer uses
her mobile
device to
board a plane.
NOW SERVING
SIX CONTINENTS
Fascinating historical
heritage, rich culture,
unique wildlife and
tropical beaches: If any
of these attractions
sound appealing to you,
United has a perfect new
destination—in Africa.
Beginning June 20,
United will fl y our fi rstever,
once-daily service
between Washington, D.C.,
and Ghana’s capital city,
Accra. With this service,
United now proudly offers
nonstop service to six
continents.
Flights to and from
Accra are conveniently
timed to make fl ight
connections to more
than 70 cities in North
America through our main
transatlantic gateway,
Washington Dulles.
As the largest airline
in the nation’s capital,
United offers nearly
300 daily fl ights from
Washington Dulles.
Whether your trip to
Africa involves safaris,
sunbathing or business
meetings, we’re delighted
that we are now serving
this destination that
is quickly growing in
popularity.
PHOTOGRAPHS BY UNITED AIRLINES CREATIVE SERVICES

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16
MAY 2010 | UNITED.COM
wish you were here

CASTLE ON A CLOUD // A Moorish ruin
overlooks a village in Granada.
MONTEFRÍO, SPAIN // PHOTOGRAPH BY DAVID CICCONI

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LAJAMANU, AUSTRALIA
Cloudy with a
Chance of Fish
HEMISPHERESMAGAZINE.COM | MAY 2010
dispatches
NOTES FROM ALL OVER
THE RED DIRT ROAD that leads into Lajamanu is
usually traveled by Warlpiri Aboriginal villagers
and the wild horses that roam the nearby grasslands.
SPRING STORMS RAIN PERCH
Located on the edge of the Tanami Desert in
ON THE DUSTY OUTBACK.
Australia’s Northern Territory, this arid outback
ILLUSTRATIONS BY GRAHAM ROUMIEU
town is more than 500 miles from the coast. Which
made it all the more bewildering one afternoon in late
February, when a heavy rainstorm opened up over
Lajamanu and amid the raindrops came...thousands
of tiny fi sh. Mostly young speckled perch—some
frozen solid, others, remarkably, wriggling—they
landed like heavy hail on porches and playing fi elds in bursts for two straight days. For weeks
afterward, residents raked fi sh into garbage bags.
“It’s unusual, but it’s not the fi rst time we’ve seen it rain fi sh,” says Mark Kersemakers,
senior meteorologist at the Darwin Regional Forecasting Center. “We think that a waterspout
or weak tornado sucks the fi sh up into the atmosphere and carries them into the tops of the
clouds, basically freezing them in the process. The clouds drift south and dump the fi sh a long
way from where the weather system originated.”
Instances of fi sh rain have been reported over the years throughout northern Australia and
also in Japan, Singapore and Rhode Island. Lajamanu alone has seen it happen three times in
the past 30 years. According to Kersemakers, fi sh aren’t the half of it.
“We’ve also had reports of little frogs being rained out during storms, which is even more
strange,” he says. But the most bizarre incident of creatures raining from the heavens is a tossup:
either an 1871 hailstorm in Bath, England, that brought a downpour of jellyfi sh or another
in Jennings, Louisiana, in 2007, that rained tangles of worms. All of which might lead the 650
or so residents of Lajumanu to count their blessings: At least it’s not raining sharks.
—CHRISTINA COUCH
19

20
MAY 2010 | UNITED.COM
AURONZO DI CADORE, ITALY
SUGAR HIGH
If there is a mecca for extreme
chocolate, on this serene day in
March it’s the tiny Italian town
of Auronzo di Cadore. That’s
because practically overnight,
a 26-foot tower made entirely
of chocolate has appeared
near the town ice rink, as if the
Oompa Loompas had staged
an invasion.
Ice skaters gaze at it as
they arrive for their morning
spin in the cold mountain
air. Tourists gawk and
snap pictures of the tower’s
intricately carved exterior.
The representative of the
Guinness Book of World
Records has come and
gone, leaving a certifi cate
confi rming this is offi cially
the highest freestanding
structure made entirely of
chocolate. Ever.
The sugar castle was built
by Mirco Della Vecchia, a
master chocolatier famous
for his world records in
cacao. “I started working as
a confectioner at thirteen,”
says the mustachioed
chocolate mastermind. “I
knew immediately this
would be my future.”
For this eff ort, Della
Vecchia took as his
inspiration the famous St.
Mark’s Campanile in Venice,
dispatches
which he wanted to duplicate
in miniature. He then
transported 10 tons of pure
white chocolate all the way
from Ecuador. The liquid was
poured into a specially built
mold 26 feet high and allowed
to chill until it was solid. Then
Della Vecchia and his team
went to work, carving struts
and windows to match the
original, as shavings drifted
to the ground. (Sadly for
some, after the exposition,
and lengthy exposure to the
elements, it won’t be very
appetizing.)
Della Vecchia has struck
here before. If you stroll
over to city hall, you’ll fi nd
his replica of the famous
“Three Peaks” of the local
Dolomite Mountains, the
tops dusted with what
appears to be sugar.
It’s offi cially the heaviest
cocoa-based sculpture ever
created. And it’s kept locked
behind thick glass.
—STEPHAN TALTY
YOKOHAMA, JAPAN
East Meets
Vest
Inside an arena in Yokohama,
the fashionistas are screaming
for Nozomi Sasaki. A spotlight
has just fallen on the doe-eyed
Japanese model, who appears in
a loose crochet shirt and cutoff
denim shorts. Sasaki walks the
runway, waving as techno music throbs. “Kawaii!” (“Cute!”)
squeals 23-year-old Sae Hosaka, who is standing with a
friend near the raised platform.
The Tokyo Girls Collection, a biannual fashion show now
in its fi fth year, has attracted 25,500 spectators, most of
them teens and young women. Some have traveled for
hours by train or overnight bus, despite the fact that there
isn’t a single big-name designer represented. The outfi ts
on display can generally be purchased for less than $250,
and fun trumps pretense. As Cole Porter blares from the
loudspeakers, the models blow kisses, dance and toss
stuffed animals from the runway—a far cry from haute
couture. Tickets for the eight-hour extravaganza, ranging
from $55 to $80, sold out in hours. Recently, the Tokyo
Girls Collection went on the road to Beijing and Paris. “But
it’s the opposite of the Paris runway show,” says Fumitaro
Ohama, head of the organizing committee, who also runs
the fashion site Girlswalker.com.
Around the venue, staffers carry gadgets that can
transfer web links to a cell phone just by touching it,
enabling attendees to purchase the items they’re viewing
before the models have even left the stage. Within a day of
the show last September, online sales of clothes and other
items topped $600,000.
But Ohama sees the event less as a fashion show than as
a festival. The crowd screams when Japanese pop stars
Miliyah Kato and Kumi Koda appear, and whoop for a model
in a skimpy version of a fl ight attendant’s uniform, actually
a paid ad for a travel agency. At booths near the entrance,
reps hand out samples of gum, perfume and mascara, as
well as cellphone straps with pink teddy bears covered in
crystals. “The economy is still hurting,” says Ohama, “so why
not try to brighten things up with a little fun?” —KENJI HALL

CALL MEXICO NOW FOR JUST PENNIES.
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when you sign up for AT&T World Connect® at $3.99/month.
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Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

22
MAY 2010 | UNITED.COM
CHICAGO
FUTURE FOODS
Homaro Cantu takes careful
aim and fi res, hitting his
target squarely. Then Ben
Roche follows up with a
fl amethrower. Finally, they
administer the coup de
grace—with a knife and fork.
For Cantu and Roche, the chefs
behind Chicago’s molecular
gastronomy restaurant Moto
fi ring a red pepper oil–fi lled
paintball into a few innocent
bratwursts and cooking them
with a blowtorch is all in a
day’s work.
“We want to push the
boundaries of what you
can and cannot eat,” Cantu
explains. “We’re trying to see
if you can turn something
inedible like a burned brat
into something tasty.”
Challenging culinary
preconceptions is what
LOS ANGELES
Fallen Angel
dispatches
Cantu does best. Part
cook, part mad scientist,
he fuses haute cuisine
with the principals of
biochemistry to produce
foods like carbonated fruit,
laser-baked bread (with
crusty insides and doughy
outsides) and mayonnaise
created using high-pitched
sound vibrations. Armed
with class IV surgical laser,
centrifuge, freeze dryer,
lab-grade sonifi er and a
Star Trek-like food replicator
that prints snacks onto
edible paper, he has an
undisclosed number of
patents under review.
Now he’s focusing on an
even bigger project: a new
television series on Planet
Green that will demonstrate
how the foods of tomorrow,
such as edible packaging
peanuts and the so-called
“miracle fruit,” a berry that
prevents the taste buds
from detecting sour or bitter
notes, can solve some of
the world’s most pressing
environmental, hunger and
nutrition issues.
“Everything you see
about food is negative,
negative, negative. ‘Eat your
vegetables; don’t eat red
meat; seafood is bad because
of overfi shing,’” Cantu says.
“People aren’t going to
change unless you give them
something tastier. That’s
where we come in.”
Of course, whether
items like faux seafood
truly can be more appealing
than its traditional
counterpart remains to be
seen. And tasted.
“They can,” Cantu insists.
“You just need a bunch of
crazy people to prepare it.”
— CHRISTINA COUCH
The ride on Angels Flight, “the shortest railway in the world,” is so brief (it clocks in at
under a minute) that someone stumbling across the crowd that forms early one spring
morning at the bottom of Bunker Hill in downtown Los Angeles might rightly wonder what
the big deal is. But these are train buffs, most of them, and they’re here to bear witness to
the return of a beloved miniature rail line after nearly a decade-long absence.
“It’s as beautiful as I remember it,” says native Angeleno John Wyatt, as he steps inside
Olivet, one of two distinctive orange trams (the other is named Sinai). A bell sounds, and
electric motors whir. Olivet climbs the 33-degree slope to the top of the hill. Applause erupts.
Angels Flight fi rst opened in 1901, and though the distance covered is only 315 feet, in the line’s fi rst 50 years of
operations the trams were said to have carried more passengers per mile than any other railway in the world—more
than 100,000,000. The original version closed in 1969, when the neighborhood was demolished as part of a citywide
replanning. It reopened to grateful passengers in 1996.
“There was a crowd of us waiting then, too,” Wyatt adds.
The most recent hiatus came after an accident in 2001,
after which a group of dedicated preservationists raised
$3.5 million for the renovation.
Angels Flight has been featured in novels by John Fante
and Raymond Chandler and was the inspiration for Michael
Connelly’s 1999 mystery Angels Flight. It’s also (naturally) been
a regular onscreen, from the 1920 silent fi lm All Jazzed Up and
Dragnet to the video game Tony Hawk’s American Wasteland.
“The only part of Bunker Hill that remains now is Angels
Flight,” says John Welborne, president of the Angels Flight
Railway Foundation. Best of all? It costs only 25 cents.
—JAMES BARLETT

MOBILE BOARDING PASS
SCAN AT SECURITY AND GATE
Wireless check-in.
Paperless boarding pass.
Introducing United mobile check-in and boarding pass.
Now you can check in on the go, and have your boarding pass sent directly to your
phone for select itineraries. Just enter mobile.united.com into your browser to check in
for your fl ight, and to get your mobile boarding pass, complete with instructions on
how to use it at the airport. To learn more visit united.com/mobileservices.
Mobile check-in is currently available for any United ®
- or United Express ®
-operated fl ight within the U.S.,
Puerto Rico or the U.S. Virgin Islands. Mobile boarding passes are currently available for customers with seat
assignments on fl ights departing select airports on United ®
- and United Express ®
-operated itineraries within the
United States, the U.S. Virgin Islands and Puerto Rico. ©2010 United Air Lines, Inc. All Rights Reserved.

PHOTOGRAPH BY JAY REILLY/AURORA PHOTOS
news
HEMISPHERESMAGAZINE.COM | MAY 2010
directions
WHERE TO STAY / WHAT TO SEE / WHEN TO GO
Oregon Trails
g
More than 200 years ago, Lewis and Clark fl oated down the
Columbia River. Now, LifeCycle Adventures leads you down
the same path—by bike. Known for two-wheeled trips through
California’s wine country, the company is expanding its offerings to
the Columbia River and Willamette Valley. When you’re snapping
photos of Mount Hood or sipping Oregon pinot, you’ll thank those
explorers for putting the region on your radar. lifecycleadventures.com
25

26
GOLF
SPOTLIGHT
CASUAL TEE // The newly opened Corales Golf Course is one of those Caribbean
gems challenging enough to force you to put down the mojito, take out the
wedge, and execute a tight-lie chip shot. At the Punta Cana Resort on the eastern
shores of the Dominican Republic, the Corales has craggy coves and stunning
vistas, plus a shot over the Bay of Corales. Of course, the biggest challenge is
keeping fresh ice in your drink. puntacana.com
MAIL CALL // Madrid’s
Muséo Nacional del
Prado is winning over
young audiences with
“The Art of Power,”
an exhibition on
display until May 23
featuring armor worn
by Spanish monarchs.
On loan from the
Royal Armoury, these
cuirasses, shields
and helmets rarely
see the light of day.
museodelprado.es
NORTHERN HOSPITALITY // Toronto’s booming
fi lm industry draws plenty of Hollywood
A-listers. Now they’ll feel right at home, as
Thompson Hotels opens its fi rst non-U.S.
location. Expect modern rooms, a roof deck with
poolside cabanas and a fi replace lounge. Guests
can stretch out in an on-site yoga studio and
dine at Scarpetta, featuring cuisine by James
Beard–winning chef Scott Conant. Welcome to
the north, Thompson. thompsonhotels.com
DO THE WAVE // What’s more idyllic than
a Victorian mansion overlooking the sea? A
Victorian mansion overlooking the sea after a
$140 million restoration. The Ocean House in
Rhode Island kicks off its new look with a designer
show house for charity. During the rest of the
year, relax in a cottage at one of New England’s
classic beach retreats. oceanhouseri.com
CALENDAR
MAY
7-10
LONDON // At the ecologically
inclined Real Food Festival,
learn about where your food
comes from now and how
it will be produced in the
future. realfoodfestival.co.uk
7-16
VANCOUVER // Get just the
facts, ma’am, at the DOXA
Documentary Film Festival.
doxafestival.ca
9-10
BRUSSELS // Each year on Iris
Day, the Belgian capital is in
bloom with a massive street
party, complete with free
concerts. fetedeliris.be
15-18
NEW YORK // Grab a seat—or a
table, armoire or desk—at the
22nd annual International
Contemporary Furniture Fair.
icff.com
CLOCKWISE FROM TOP: PHOTOGRAPHS COURTESY OF PUNTA CANA RESORT, COURTESY OF REAL FOOD FESTIVAL, COURTESY OF ICFF, COURTESY OF OCEAN HOUSE,
COURTESY OF THOMPSON HOTELS, COURTESY OF MUSEO DEL PRADO

HHERE’S
A PLACE WHERE THE GREAT OUTDOORS IS EXTRAORDINARILY GREAT.
WHERE A LITTLE PEACE AND QUIET IS ANYTHING BUT LITTLE.
WHERE YOUR PERSONAL MILLION-STAR RESORT AWAITS.
EXPLORE THIS GLORIOUS PLACE.
PLAN YOUR SUMMER VACATION TODAY AT COLORADO.COM.

28
MAY 2010 | UNITED.COM
news
MERLIN’S BEARD! //
Quidditch, anyone?
Take the family to
Universal Orlando’s
new feature, “The
Wizarding World
of Harry Potter.” To
celebrate its opening,
the park’s resorts
are offering a deal
even Muggles will
appreciate: four
nights’ stay at Loews
Portofi no Bay, Hard
Rock Hotel or Loews
Royal Pacifi c; three
days’ admission to
Universal Studios and
Island of Adventure;
an express pass;
and, of course, early
access to the Harry
Potter attraction.
The deal starts May
28 and costs $1,548
for a family of four.
universalorlando.com
HOTEL
SPOTLIGHT
A TOUCH OF CLASS // The Glenmere Mansion picks
up where the country manors of old money
Vanderbilts and Rockefellers left off. The former
weekend home of a turn-of-the-century New
York socialite, this classic 18-suite playpen—
recently featured in Architectural Digest—has
been lovingly rebuilt and impeccably decorated
with statuary hailing from Spain and China and
includes gardens, a spa, a pool and stunning
views of the Catskills. Don’t forget your dinner
jacket. glenmeremansion.com
MARKET REPORT
Chicago’s Randolph Street Market kicks
off its seventh season this month. It
consists of the Chicago Antique, Fancy
Foods and Indie Designer emporia, plus
the Vinyl Swap Meet and Global Goods
Bazaar. To start the season, the antique
market will offer a free appraisal, so bring
a tchotchke and cash it in for new duds
or a gourmet snack. randolphstreetmarket.com
CALENDAR
MAY
16-23
CALIFORNIA // Billed as the
American Tour de France, the
750-mile Amgen Tour takes
place in phases from Nevada
City to Bakersfi eld. Catch
Lance Armstrong pedaling
along—that is, if you can.
amgentourofcalifornia.com
19-23
NANTUCKET, MASSACHUSETTS //
Sip bubbly by the beach at the
prestigious Nantucket Wine
Festival, which is celebrating
the 200th anniversary
of Veuve Clicquot’s fi rst
vintage champagne.
nantucketwinefestival.com
JUNE 1-27
AMSTERDAM // During the
Holland Festival, celebrate
music, art, dance and theater
with an avant-garde slant
at venues around the city.
hollandfestival.nl
2-6
BUDAPEST // Hoof it to the
National Gallop, a celebration
of historic equestrian arts
that includes races and battle
reenactments. vagta.hu
CLOCKWISE FROM TOP: PHOTOGRAPHS COURTESY OF SARGENT 2010, COURTESY OF NANTUCKET WINE FESTIVAL, BY FERENC ISZA/AFP/GETTY IMAGES,
COURTESY OF NICOLE RADJA, COURTESY OF UNIVERSAL ORLANDO RESORT.

STAY IN A WASHINGTON, DC HOTEL WHOSE POLICY IS TO ALWAYS PUT YOU FIRST.
Value is the new luxury. Fortunately we deliver both.
loewshotels.com/madison 800.424.8577

30
Kick things off in Pioneer Square (pioneersquaredistrict.org), a historic district that was rebuilt
after the Great Fire of 1889 and is now colonized by artists. Nod and murmur to yourself
knowingly as you pop into a few of the local art galleries. Newly purchased prints in hand, hitch
a ride north on any of the free buses (until 7 p.m.). ( :40 )
Come as you are to The Showbox at the Market (1426 First Ave.; showboxonline.com). Time it right
and you’ll be able to catch an opening band at the popular 71-year-old Art Deco venue, which has
hosted musicians such as Dizzy Gillespie, Muddy Waters, Iggy Pop and Pearl Jam. ( 1:10 )
Cut through Lower Post Alley and past its famous gum-covered wall to arrive at Pike Place
Market. Dodge the fl ying salmon (the fi shmongers here are known for their airborne seafood),
and buy yourself some smoked fi lets. Let the street buskers serenade you while you wash down
the lox with a venti, nonfat, triple-pump caramel macchiato (just like Mom used to make!) from
the original Starbucks (1912 Pike Pl.; starbucks.com). ( 1:55 )
Head east to Capitol Hill, home to young professionals, creative types and the recently relocated
Elliott Bay Book Company (1521 10th Ave.; elliottbaybook.com), a massive indie bookstore. Pick
up former local Jon Krakauer’s Into Thin Air and weigh the risks of summiting Mount Rainier over
a pint of Trappist ale at Quinn’s Pub (1001 E. Pike St.; quinnspubseattle.com). ( 2:40 )
Before you go back downtown, duck into Velouria (1521 Melrose Ave.; shopvelouria.tripod.com),
a boutique featuring products by local artisans, to pick up the crème de la crème of rain gear: the
ever-youthful and design-happy Pare*Umbrella. You know, just in case. ( 3:00 )
Hungry? Stop into chef Tom Douglas’ James Beard–nominated Palace Kitchen (2030 Fifth Ave.;
tomdouglas.com) for his melted, creamy (and dreamy) goat cheese and lavender fondue, or track
down the Skillet Airstream trailer for truckside dining on seasonal local fare. Now, too full to
walk, you’d best let the Seattle monorail do the moving for you. ( 3:40 )
Pay tribute to Seattle music gods at the interactive Frank Gehry–designed Experience Music
Project (325 5th Ave. N; empsfm.org). Read Jimi Hendrix’s journal, bend notes with a wah-wah
pedal and take in the rock-heavy Northwest Passage exhibit, where grunge lives on. Pause for a
Vulcan salute to the attached Science Fiction Museum—there’s only so much time. ( 4:20 )
The wait is long, but the view from the 605-foot Space Needle (400 Broad St., spaceneedle.com)
is well worth it. The 360-degree vista showcases the Olympic Mountains, Cascade Range and the
Puget Sound—all of which deserve further exploration. ( 5:00 )
BOARDING PASS
Sit back, relax and
enjoy a freshly
brewed cup of
Starbucks coffee as
you fl y United to
the birthplace of the
famous coffee shop.

We’re advancing the treatments in gynecology.
Along with the confidence of the women who need them.
Gynecology is a complex specialty. And that’s just how we treat it. As the
largest National Institutes of Health funded obstetrics and gynecological
department in the nation, Magee-Womens Hospital of UPMC is at the
forefront of research in reproductive infectious disease, family planning,
and fertility. Our scientists and doctors were part of the team that
developed the HPV vaccine, a breakthrough in the prevention and
treatment of cervical cancer. And we are one of the few hospitals in the
country that utilizes intraperitoneal hyperthermic chemotherapy (IPHC)
to treat ovarian cancer. Our forward thinking has made us a national
leader in family planning, and we are proud to say that our extensive
fellowships include urogynecology, minimally invasive surgery, and lower
genital tract disease. Gynecological conditions affect women at all the
stages of their lives. Our commitment is to ensure that the quality of
their lives is all that it can be.
Affiliated with the University of Pittsburgh School of Medicine,
UPMC is ranked among the nation’s best hospitals by U.S.News & World Report.
UPMC.com | 1-800-533-UPMC

We do more than practice
gynecology and obstetrics.
We advance it.
Yale-New Haven Hospital is the primary teaching hospital of
Yale School of Medicine and is ranked among the nation’s
best hospitals by U.S.News & World Report.
Women’s health is more than a science.
It’s also a profoundly personal issue. At
Yale-New Haven Hospital, we offer today’s
most advanced medical treatments along
with the specialists who pioneered them in
an environment that’s as compassionate as
it is state-of-the-art. Our ob-gyn physicians
and scientists invented fetal heart monitoring
and pioneered fetal echocardiography as well
as introduced the first in vitro fertilization
program in the Northeast. They also introduced
key chemotherapy drugs in the fight against
gynecological cancers. They’re the reason
we are considered a national leader in the
advancement of clinical research and treatment.

dispatches
Instruments
of Change
YOSHIO TOYAMA HELPS KIDS IN NEW
ORLEANS TOOT THEIR OWN HORNS.
BY SHARON MCDONNELL
PHOTOGRAPH BY YUI NATSUYAGI
hero
NAME • YOSHIO TOYAMA, 66
HEMISPHERESMAGAZINE.COM | MAY 2010
MISSION • Donating musical instruments to schools and aid groups
in New Orleans through Wonderful World Jazz Foundation, an
organization founded by Toyama and his wife, Keiko. At age 14,
Toyama started playing trumpet and fell in love with Louis Armstrong’s
music, which inspired him to delve deeper into the culture of Armstrong’s hometown. “It was a shock to learn that
schools in the birthplace of jazz had very poor musical instruments,” Toyama says. “I was deeply moved to read in
Armstrong’s autobiography that he came from the poorest slum. He was sent to a boys home, where he learned to
play music. It changed his life.”
MOTIVATION • “We want to remind people of Armstrong’s life and spread his music, love and spirit,” Toyama says.
“After World War II, the U.S. helped Japanese people with the kindest of hearts. So this is also a big thanks from
Japanese fans to New Orleans for giving the world such a wonderful present called jazz.”
FAVORITE SONGS • “What a Wonderful World” and “When the Saints Go Marchin’ In.”
33

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Print Date: 12/09 PH_31803

Hot on the Trail
COOK SOMETHING UP WITH THE JETBOIL HELIOS
BY ADAM K. RAYMOND // PHOTOGRAPHS BY JOHN LAWTON
There are only two foods meant to be cooked over a campfi re, and no one wants
marshmallows or hot dogs after a long day on the trail. Fortunately, there’s
Jetboil’s Helios cooking system, which can easily whip up a quick risotto or a plate
of chicken fajitas. And forget about rubbing sticks together, the Helios has a
one-button ignition system to light butane fuel that will start a fi re faster than you
can say “merit badge.” Finally, and most importantly, it weighs less than two
pounds and fi ts snugly into your pack. Try doing that with a campfi re.
HEMISPHERESMAGAZINE.COM | MAY 2010
goods
FIRED UP Jetboil Helios
/ $150 / jetboil.com
35

36
MAY 2010 | UNITED.COM
1. LEADER OF THE PACK
Columbia’s superlight
Mobex pack has a unique
fl exible frame that assures
minimal cargo movement
and maximum support.
Your back will thank you.
/ $100 / columbia.com
2. EYE CANDY Julbo’s
Spirit sunglasses boast
polarizing, photochromic
lenses with a host of
coatings that make sure
everything looks good,
yourself included.
/ $190 / julbousa.com
3. BRIGHT IDEA With its
70-lumen LEDs, Princeton
Tec’s Remix headlamp will
ensure you can always see
where you’re going, even
if you don’t know where
you’re going.
/ $45 / backcountry.com
4. JACKET OF ALL TRADES The
ultralight Storm Logic
jacket from ExOffi cio will
keep you warm, dry and,
when converted into a
neck pillow, comfy.
/ $150 / exoffi cio.com
5. IN GOOD TIME Hiding
behind the Wenger
Nomad’s traditional analog
face is a digital readout
and LED compass. Sneaky.
/ $375 / wengerna.com
goods
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2
4

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38
MAY 2010 | UNITED.COM
Put a Ring on It
WITH THE HELP OF VIDEO AND SOCIAL NETWORKING
FEATURES, A NEW COMPANY HOPES TO REVIVE THE RINGTONE.
BY ALYSSA GIACOBBE // ILLUSTRATION BY QUICKHONEY
IN THE MOBILE GENERATION’S coming of age,
the ringtone was an early expression
of self. A little dose of “Heya!” hinted
at the buttoned-up businesswoman’s
wild side. It was an easy icebreaker, a
means of reinvention and, as the music
LORDS
OF THE
RING
USA
JAPAN
FRANCE
UK
SOUTH
KOREA
RINGTONE REVENUE
Ringtone sales were down in 2008, but they
still brought in more than half a billion dollars from
the world’s fi ve largest markets.
$100 m
$200 m
industry will fondly recall, nearly a
billion-dollar business.
For a while, ringtones were
charming. But as technology advanced
and the market grew, so did the
opportunity for overkill—especially
when one’s cell, left in a
coat pocket, wound up
serenading the offi ce
with the latest Black
Eyed Peas megahit. In
$300 m
SOURCE: MUSICALLY/IFPI
2008, ringtone sales
were down 24 percent
from the previous
year, when Americans
shelled out $714 million
for their phones to ring
out the jams.
Can the ringtone be
saved? Vringo, a New
York–based start-up, is
banking on it. Its plan
is to bring social media,
video and more targeted
personalization to the
business, which once
tech
made up 80 percent of the mobile
phone music market. The killer
innovation? Instead of downloading
ringtones to your own phone, Vringo’s
software allows you to choose the
ring that will play on the phones you
call. Better yet, you can send video as
well—be it a clip downloaded from the
internet or one you recorded yourself.
There’s just one catch: Both phones
must have the program installed.
Founded in 2006, Vringo hopes
to become the Facebook or Twitter
of ringtones by bringing the everpopular
social networking aspects
of those sites to cell phones. “The
ringtone died because no one was
showing consumers what to do with
it,” says Ross Neumann, Vringo’s
content manager. “We make it possible
to update your friends on how you’re
feeling and give your call context.
Are you happy? Sad? Just broken up
with? It enriches the experience.”
And it allows you to better screen
your calls. Has your ex changed his
or her Vringo ringtone to “Baby Come
Back”? Better let that go to voicemail.
Vringo is currently seeking
partnerships with mobile carriers to
off er the service through calling plans
and already has several deals in place
in the Middle East and Asia. Earlier
this year it began the process of fi ling
for an initial public off ering, with
hopes of raising up to $13.8 million.
For now, the revenues are miniscule
(just $36,000 in 2008 and 2009),
and Vringo’s success is anything but
certain. Still, Neumann, whose friends
hear Black Sabbath’s “Iron Man” when
he calls, is not deterred. “People don’t
use their phones to communicate their
personalities,” he says. “We’re hoping
to bring back that connection.”
ALYSSA GIACOBBE still thinks her Guns N’
Roses ringtone is charming.

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40
MAY 2010 | UNITED.COM
wheels
Larger than Life
THE 2010 PORSCHE PANAMERA TURBO ISN’T JUST A STUNNING NEW
HIGH-PERFORMANCE FOUR-DOOR—IT’S A SLEEK, RIP-SNORTING CHALLENGE TO THE
VERY CONCEPT OF THE LUXURY SEDAN. // BY MIKE GUY
IT IS SAID THAT when the fi rst European
explorers came over the horizon in
the Caribbean, the geometry of masts
and sails and the sheer bulk of the
approaching wooden hulls were so alien
to the eyes of the native population that
many of them simply couldn’t process
what they were seeing. That’s how I feel
when I fi rst encounter the 2010 Porsche
Panamera Turbo in a garage full of
equally luxurious cars. With its classic
spoon-front grille and super-low profi le,
the Panamera is unmistakably a
Porsche, but at fi rst glance, there’s
just too much of it. That’s because it’s a
sedan, an unheard-of confi guration for
an automaker famous for making
racy little coupes.
When I step inside and see the
perfectly arrayed cockpit, I’m
comforted. More so when, on the
narrow strip of highway between
Jacksonville and Daytona Beach,
Florida, I get to take her out for a spin.
Driven properly, a Porsche should
be an intense experience. The
Panamera Turbo comes equipped
with a turbocharged 4.8-liter V-8
engine that grinds out 500 horsepower,
a seven-speed double-clutch
transmission with paddle shifters
and a multistage active spoiler on the
tail that raises automatically as the
vehicle speeds up. Outfi tted thus,
the Panamera goes zero to 60 in under
four seconds.
The Turbo’s top
speed is said to
be 188 mph. We
advise against
testing that data.
1
2
Massive 14.2–inch
disc brakes improve
on Porsche’s
legendary stopping
power.
This lithe new European arrival
is surprisingly roomy, but like those
early Spanish conquistadores, it’s
not exactly family-friendly. If you’re
looking for a roomy daily driver
and money isn’t an issue, this may
be a perfect selection. But think
twice before putting babyseats in
the back.
1 2 3 4
3
At more than 16
feet long, it’s got
three inches on
the comparable
Mercedes CLS 63.
The spoiler sits
fl ush with the
body until 56 mph,
when it extends
automatically.
4
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MAY 2010 | UNITED.COM
whereabouts
The Places I Go:
Thomas Struth
THE RENOWNED PHOTOGRAPHER GETS
HIS BEST SHOTS IN TOKYO.
“Many cities are my favorites for
different reasons, but Tokyo is at the top
of the list. I fi nd it extraordinary how
behind the front row of skyscrapers and
offi ce buildings, you make two turns and
feel like you’re in a very small Japanese
village. I’ve actually been there thirteen
times since 1986. In terms of food, I love
exploring the various small restaurants
in Ginza. They don’t have a menu, so you
just get the dinner of the evening. To
me, not having to choose is the ultimate
in luxury.
“I also did one of my favorite shoots
in Tokyo at the National Museum of
Western Art, which I think has the
most exquisitely installed objects of
art of any museum I’ve ever been
to. When I heard the museum was
exhibiting the painting by the French
artist Delacroix, La Liberté, I delayed
my fl ight out of Tokyo and faxed the
Louvre for permission to shoot it—it’s
their painting. It turned out to be well
worth the trouble. The gallery was fi lled
up like a movie theater for this one
painting, and the photo was like a fi lm
still from a dream.”
Struth’s work is on display at
New York’s Marian Goodman Gallery
from May 5 to June 19.
SELF PORTRAIT BY THOMAS STRUTH

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PHOTOGRAPH BY CONDE NAST ARCHIVE/CORBIS
style
Nifty Fifty
HEMISPHERESMAGAZINE.COM HEMISPHERESMA
| MAY 2010
culture
ART & COMMERCE
THE DISTRICT THAT SPAWNED
MOD FASHION CELEBRATES ITS GO GOLDEN
ANNIVERSARY. // BY CHRISTINE H. O’TOO O’TOOLE
CARNABY STREET, STREET, the trendy London district
that helped
popularize the miniskirt, is turning 50 thi this year. But don’t
expect a neighborhood made famous by the th Rolling Stones
and the Sex Pistols to let down its hemlines. hemline With free
concerts scheduled for June 5 and 6, Carnaby Carna Street rocks on.
At the beginning of the Swinging ’60s, ffashionistas
started
swarming the narrow lanes off Regent Street, Stre London’s grand
shopping boulevard. The Georgian storefronts storefr on these little
roads housed increasingly edgy designer bo boutiques. One of the
fashion mavens drawn to them was Zandra Rhodes, who started
her couture career as a textile designer at th the tiny Foale & Tuffi n
boutique. Using Rhodes’ brilliantly patter patterned fabrics, Marion
Foale and Sally Tuffi n helped put tiny skirts, skir colored tights
and the now-infamous pantsuit on the fashion fas map.
The inspiration for the Carnaby Street llook?
Pop Art, says
Rhodes. “It was Andy Warhol and the Uni Union Jack and the U.S.
stars and stripes and top hats—both sides
of the Atlantic in
a higgledy-piggledy mix.” Rockers took notice. no The vintage
military jackets from a boutique called I WWas
Lord Kitchener’s
Valet showed up on Jimi Hendrix and infl uuenced
the cover
of The Beatles’ Sgt. Pepper’s Lonely Hearts Cl Club Band. The
district also played played a role in the emergence
of punk, funk and
hip-hop. And while the music may have ch changed, you can bet
today’s fashionistas still stop in to pay hom homage to shops such
as The Great Frog and Lambretta.
45

46
MAY 2010 | UNITED.COM
Keeping It Simple
AFTER A TOUGH YEAR—WHICH INCLUDED THE DEATH OF
HIS MOTHER, A FOLKSINGING LEGEND—RUFUS WAINRIGHT
RELEASES A PARED-DOWN RECORD. // BY ALAN LIGHT
SINCE THE RELEASE of his last album, in
2007, Rufus Wainwright has written
and staged an opera, recreated Judy
Garland’s legendary 1961 concert
at Carnegie Hall and faced the
death of his mother, folksinger Kate
McGarrigle. So perhaps it’s no surprise
that when it came time to record his
latest eff ort, All Days Are Nights: Songs for
Lulu, he wanted to keep things simple.
“I was really in need of solitude,
in order to process all the diff erent
relationships that were inundating
me,” he says of the choice to record
with only piano accompanying his
celebrated tenor.
Wainwright’s fi ve previous
albums have been characterized
by complex compositions and
ornate arrangements. But the
36-year-old learned the power of
more stripped-down music from his
father, singer-songwriter Loudon
Wainwright III. “Also, I’ve always
been a little insecure about my piano
ALSO THIS MONTH
What else to listen to on the go in May
COURT YARD
HOUNDS
Court Yard Hounds
Sisters Martie
Maguire and
Emily Robison,
the fi ddler and
guitarist-banjoist,
respectively, of
the Dixie Chicks,
formed this country-fried outfi t after
Natalie Maines went on hiatus. The result
blends the DC’s winsome porridge of plucky
folk and serious Nashville chops—minus the
political sloganeering.
sound
playing, so this was the chance to
corner that beast.”
The title of All Days Are Nights is
taken from one of three Shakespeare
sonnets that Wainwright sets to music.
The album also features the fi nal
aria from Wainwright’s opera,
Prima Donna, which makes its North
American debut in June at Toronto’s
Luminato Festival.
But Wainwright’s affi nity for
classical forms often yields to other
creative impulses. The record opens
with “Who Are You New York?” a
wistful meditation on the city, and
closes with “Zebulon,” a soaring
depiction of Wainwright’s teenage
romances. “It’s a double-edged album,”
he says. “I tried to create a spectrum
that listeners can lose themselves
in, with peaks of technique and valleys
of simplicity.”
Wainwright’s sister Martha, an
acclaimed singer-songwriter herself,
recently got married and had a baby,
inspiring “Martha,” a sober refl ection
on siblings watching their parents
age. “It’s eerie that I fi nally wrote a
song about my sister, and it’s coming
out when we really need each other
the most,” Wainwright says. “But the
album was actually fi nished before my
mother died. She got to hear a lot of it,
and I believe that now her spirit is out
in the ether and can help ferry these
songs along.”
The former editor in chief of Spin and
Vibe, ALAN LIGHT is often lost in a valley
of simplicity. PHOTOGRAPH BY KEVIN WESTENBERG (TOP)

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48
MAY 2010 | UNITED.COM
It’s a Small World
WITH BABIES, FILMMAKER THOMAS BALMES LETS AUDIENCES
SEE THE WORLD THROUGH FRESH EYES. // BY ADAM K. RAYMOND
PONIJAO, A JOYFULLY mischievous
Namibian infant, sits in the dirt with
her older brother, playing with rocks.
She reaches for a bottle; her sibling
snatches it from her. She bites him. He
slaps her. She cries. He turns back to the
rocks indiff erently.
It’s the kind of adorable moment
that might rack up millions of views
on YouTube. But this isn’t a Handycam
clip, it’s the opening scene of Babies, a
documentary full of crawling, cooing
and, yes, even some crying. “I hope it
inspires viewers to learn about diff erent
cultures,” says the fi lm’s director,
Thomas Balmes.
Out this month from Focus Features,
Babies documents a year in the life of four
infants—one each in Namibia, Mongolia,
Tokyo and San Francisco—from birth
through the torments of teething to their
fi rst unsteady steps. Nearly 80 minutes
long and virtually dialogue-free, Babies
is one of Balmes’ stark observational
documentaries, which also include
“ I hope it inspires people to learn about
different cultures,” Thomas Balmes says. “It
might make some of them want kids, too.”
vision
examinations of mad cow disease and
tribes in Papua New Guinea. Embedded
with his subjects, whom he cast while
they were still in the womb, Balmes
blends into the background and keeps
his camera rolling as “reality off ers these
amazing moments.”
In Babies those moments are
plentiful—from the sight of Mongolian
tot Bayar sitting in a tub of water
as a goat saunters up for a drink, to
American baby Hattie discovering the
edible part of a banana. Such scenes are
presented without narration, which is
one of the fi lm’s great strengths. “I don’t
like to take the viewer by the hand,”
says Balmes. But there’s no guidance
needed to get the message of Babies,
which demonstrates that despite how
little these far-fl ung families seem to
have in common, when it comes to our
earliest experiences, humans around
the world aren’t so diff erent after all.
Imparting such lessons is the
overarching goal of Babies, which Balmes
insists is about more than adorable
cheeks and chubby toes. He hopes the
fi lm inspires viewers to see the world
anew. “Hopefully it will make some of
them want to have kids, too,” he says.
“It’s one of the most beautiful things in
the world.”
Senior editor ADAM K. RAYMOND still prefers
his peas mashed.

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50
MAY 2010 | UNITED.COM
WHEN WRITER Marlene Van Niekerk was
growing up in South Africa’s Overberg
region, her father, who worked for the
agriculture department, sometimes
brought her along on visits to local farms.
On one such call, she was struck by the
presence of a young African girl who
took care of a white family’s children.
This was in the mid-1960s, when
apartheid was at its height and the
races rarely mixed. “I was fascinated by
her,” recalls Niekerk, an Afrikaner.
The girl, Niekerk discovered, had
been adopted, and she occupied an
unusual position in the household—
not quite daughter and not quite
servant, but something in between.
Years later, she has become the title
character of Niekerk’s extraordinary
new novel, Agaat, which no less
a critic than Nobel laureate Toni
Morrison deemed “as brilliant as it
is haunting.” Shifting back and forth
in time, the book tells the story of the
psychologically charged relationship
between Agaat and the Boer farmwife
Milla, who plucks her out of extreme
poverty, turning her into a surrogate
child before exploiting her as a
housemaid. Decades later, with
apartheid on the wane, an aging Milla
develops a progressive neurological
disorder and is bedridden, unable to
move or speak. In a momentous role
reversal, Agaat becomes her nurse, her
heir and occasionally her tormentor.
In addition to its vivid emotional
resonance, Agaat is notable for the
wealth of detail it imparts about
rural life in South Africa before
industrialized farming—everything
from four-stage crop rotation to
how to counteract tulip poisoning in
cattle. “I see it as a way of preserving
the language, the farming methods,
the folklore—things that are quickly
disappearing now,” Niekerk says.
The novel has been read as a
political allegory, and Niekerk, whose
fi rst book, Triomf, was a scathing dark
print
Out of Africa
NOVELIST MARLENE VAN NIEKERK JOINS THE RANKS OF GORDIMER AND
COETZEE WITH AGAAT, HER UNFLINCHING PORTRAIT OF THE SHIFTING FORCES
SHAPING SOUTH AFRICA. BY AARON GELL // ILLUSTRATION BY THOMAS ALLEN
comedy about a damaged Afrikaner
family, acknowledges that the legacy
of apartheid is layered throughout her
work. “I’m always interested in looking
at how intimate power relationships
between people are related to bigger
forces such as race, class and gender,”
she says. Niekerk adds, however,
that Agaat’s uncertain status on the
farm also parallels her own feelings
of alienation as a progressive and a
lesbian growing up in a strict Afrikaner
household. A writer’s characters are
always brought to life, she explains,
“by one’s own psychological energies.”
Writing the book was powerful
catharsis, recalls the author, who
directs the master’s program in
creative writing at Stellenbosch
University. “I cried the whole time,”
she says. “I always try to explore areas
that are beyond my comfort zone.”
AARON GELL is editor in chief of
Hemispheres.

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Be the Ball
THAILAND MAY SEEM A LITTLE OFF THE BEATEN PATH FOR
GOLF LOVERS, BUT WHEN YOU APPLY THE TEACHINGS OF THE
BUDDHA, YOU MIGHT JUST BECOME ONE WITH THE HOLE.
BY JAMES A. FRANK // ILLUSTRATION BY BARRY BLITT
There is nothing more dreadful than
the habit of doubt. — SIDDHARTHA
GAUTAMA (“THE BUDDHA”), 563-483 BCE
THE BUDDHA WOULD HAVE made a good
golf instructor.
Rather than show his students the
proper grip or stance, he would point
them toward the Right Path. He’d teach
chakras instead of chipping, mantras
instead of mid-irons, the Four Noble
Truths instead of a Five-Step Swing.
The game would be just that: a game. It
would be…serene. In other words, the
way it’s supposed to be.
And the spiritual home of golf
wouldn’t be gray, dour Scotland, but
rather sunny, happy Thailand, where
these days golf courses are multiplying
like bamboo.
A few years ago, someone had the
bright idea of luring visitors to Thailand
with lush fairways where they could
combine the ultimate game of selffl
agellation with a culture of peace
and inner harmony. The ploy seems
to have worked. Today, playing golf in
Thailand can be a Zen-like experience,
leading even the most ill-tempered,
hard-swinging hacker to adopt a new
attitude of tranquility, one that the
Buddha would surely approve of.
sports
CULTURE | MAY 2010
There are now more than 250
courses in Thailand, catering to local
businessmen as well as golfers from
the rest of the world. For the visitor,
there are maybe 50 good courses, a
dozen of those worth a special trip to
play. (Most of the rest are run by the
country’s armed forces.) Although the
nation’s geography ranges from jungle
and mountains in the north to sand and
sea in the south, certain givens apply
to all the top clubs: great conditions,
top amenities, delightful caddies,
delicious food and unfailingly cold
beer. Also, aff ordable prices: A week of
golf in Thailand costs roughly the same
53

54
MAY 2010 | UNITED.COM
as a week in Orlando or Scottsdale,
including airfare.
The whole secret of existence is
to have no fear.
Golf can be painful. It’s demanding,
demeaning and demoralizing—
mentally and physically. I’ve learned
this on courses around the
world. But as I arrive in
Thailand—admittedly, a long
trip from New York just to
golf—I view this as a chance
to open my consciousness
to peace and greater
enlightenment. Or at least a
smoother swing.
My journey begins an
hour from Bangkok at the
Thai Country Club, a short
track lined with trees and water. It’s
a good warm-up, although it can
make one hot with anger. Pro golfers
have been known to pass through
here and blow their cool on the
devastating par-four 10th hole. It’s
rare that I can compare myself to a
pro, but at Thai CC, I’m humbled by
the 10th, searching fruitlessly for good
vibrations and fi nding only muscle
spasms. I wouldn’t have minded threeputting
if I’d been able to hit a green in
that many strokes fi rst.
The next day, I play two courses at the
Siam Country Club in the hills outside
town. The classically styled Old Course
was the fi rst privately owned links in
the country, and it hosted an LPGA
Tour event a few years ago. Thankfully,
it’s a big ballpark with lots of room,
so I feel able to swing more freely,
less worried about a shot slicing into
Cambodia. But it’s a roller coaster: On
one shot, I’d think I’d found the key; on
the next, I’d fi nd a pond, a tree, a new
depth of frustration.
The wilder, more modern Plantation
Course features more sand than the
Jersey Shore. On the par-fi ve fi fth hole,
I manage to avoid all 27 bunkers and
reach the green in three magical shots.
I start to feel that false sense of security
golfers get when they think they’ve “got
The lush, rolling hills of Banyan Golf Course
are mentally challenging and nonstop fun. For a few
holes, good vibes help my game transcend.
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Fly United to
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it.” My muscles loosen (it could be the
heat or the humidity, both approaching
triple digits), and my normally leaden
putting stroke gains a silky smoothness.
And a birdie.
The following morning, I tee off
at dawn at the year-and-a-half-old
award-winning Banyan
Golf Club in the hills outside
Hua Hin. Lush, rolling,
mentally challenging and
nonstop fun, it’s my favorite
course in Thailand. For a
few holes, good vibes help
my game transcend. The
course suits my eyes, and
my strokes seem to conform
perfectly to each of its
contours.
Later I treat myself to a
massage. Thai massage techniques,
incorporating tenets also found
in acupuncture and yoga, work
every limb and joint. But be warned:
NAMAS-TEE
How to fi nd the Right
Path to the right
fairway.
The standard rubdown can prove
too forceful for the uninitiated, and
inner peace can quickly turn into
outer pain.
Still, Mark Siegel—an American
who moved to Thailand 20 years ago
and now runs tour operator olfAsian—
gets a feet, hands, neck and head
massage nearly every day. For about
six dollars an hour, the therapist works
away his stress while he taps away
on his laptop, the perfect melding of
business and pleasure.
He is able who thinks he is able.
The caddies in Thailand are mostly
young women who can make a better
living carrying clubs than working
in an offi ce or factory. Wearing long
sleeves, wide-brimmed hats and gloves
as protection from the scorching sun,
these cheerful ambassadors also fi ll
in as both Sherpa and nurse. They’re
great at judging yardage and reading
GOLFASIAN • GOLFASIAN.COM • The most comprehensive outfi tter in
Thailand, GolfAsian will set up tee times at places like Banyan Golf
Club, above, reserve hotel rooms and even arrange non-golf-related
excursions. Offers the personal touch.
TOURISM AUTHORITY OF THAILAND • TOURISMTHAILAND.ORG • From
this website, you can book everything from rental cars to elephant
rides, as well as connect with resorts, instructors and even a
Buddhist monastery or two.
GOLF IN A KINGDOM • GOLFINAKINGDOM.COM • In case you’re still not
sure where to begin, this website forms a sort of consortium of
clubs, with descriptions of the best of the country’s 250 courses.

greens, and they will run back to the
snack shack in oppressive humidity
to bring you a cold drink. Feel an ache
coming on? They’ll massage your back
or shoulders.
At Thai Country Club, my group
is surprised by a sudden downpour.
The caddies quickly cover our clubs,
don cellophane rainsuits and scan the
skies for lightning. My caddie, Siep,
ushers me into the cart and snaps
open an umbrella, which she proceeds
to hold over me. It’s a nice gesture,
but I feel a bit ridiculous. I repeatedly
beg her to come in from the rain, but
she refuses.
To conquer oneself is a greater victory
than to conquer thousands in a battle.
The longer I’m in Thailand, the more
the good golf karma takes hold, and
the more my game shows fl ashes of
adequacy. After a few days of fl ailing,
I begin to feel fl uid. I slow down,
realizing that I have to cool off inside
to beat the heat outside. I start to really
notice the bountiful plant and animal
life, and turn my mind from keeping
score to soaking in the experience.
After all, it’s about the journey, not
the destination.
And then I have it—my Zen golf
moment. Fans of Caddyshack will
understand when I say that I actually
stopped thinking long enough to
“be the ball.” It is my fi nal round in
Thailand, a tee shot on one of the last
holes. My swing suddenly develops
tempo and makes a perfect turn. The
ball rockets off the face, traces the
shape of the fairway and bounces
well past the other drives from my
foursome. For one swing, I have
reached a higher plane of golf wisdom.
I will see that shot in my head for
months to come.
One hole later, I shank it straight
into the water. As the Buddha says, Life
is suff ering.
The former editor of Golf Magazine, JAMES
A. FRANK has a registered handicap of 14 and
a seriously tweaked muladhara chakra.
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St. Elmo Steak House
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Manny’s
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& Kevin Kuester
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Grill 225
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Executive Chef: Demetre Castanas
www.grill225.com
Benjamin Steak House
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Chef: Arturo McLeod
www.benjaminsteakhouse.com
The last of
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info@greatsteakofna.com
Visit: www.greatsteakofna.com

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KAUAI: Poipu Shopping VillageGrand Hyatt Kauai
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NORWEGIAN CRUISE LINES: Pride of America
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DENVER: Cherry Creek Shopping Center LOS ANGELES: Glendale GalleriaNorthridge Fashion Center NEW YORK: Roosevelt Field
ORLANDO: The Mall at Millenia PHILADELPHIA: The Plaza at King of Prussia PLEASANTON: Stoneridge Mall
PORTLAND: Washington Square SAN DIEGO: Fashion ValleyHorton Plaza SAN FRANCISCO: Pier 39 SAN JOSE: Valley Fair
SEATTLE: Bellevue Square WASHINGTON, D.C.: Tysons Corner Center

dispatches
One Giant Leap
THE RAVENOUS, UNSTOPPABLE ASIAN CARP IS THREATENING
TO TAKE OVER AMERICAN LAKES AND RIVERS. ONE LOUISIANA CHEF
IS TRYING TO BITE BACK. HUNGRY?
BY ETHAN BROWN // PHOTOGRAPHS BY PETER FRANK EDWARDS
IT’S AN EXCEEDINGLY strange story with a fable-like quality: In
the early 1970s, catfi sh farmers in Kansas imported shipments
of Asian carp—a huge, heavy-bodied fi sh known for its ability
to jump and its insatiable appetite—all the way from China in
order to clean out algae from his catfi sh ponds. Widespread
fl ooding in the early ’90s washed them into nearby rivers
and streams, where they took up residence. That’s when
the trouble began. Carp are such hearty eaters that they can
gobble up nearly 40 pounds of plankton per day, which is why
farmers chose them for cleaning the algae out of their catfi sh
ponds in the fi rst place. In their new habitat in the Kansas
River Basin, however, they ate and multiplied so prodigiously
HEMISPHERESMAGAZINE.COM | MAY 2010
that the local food sources were soon depleted, sending native
species into rapid decline.
Since then, the fi sh, which can weigh up to 100 pounds
and have become infamous for causing Jet Ski accidents and
vaulting across roads, are now plentiful in the Mississippi
and Missouri rivers and are threatening to conquer the Great
Lakes. Indeed, among fi shermen, state wildlife offi cials and
the federal government, fear of this
CATCH OF THE
DAY The silverfi n
fi shcake in
crawfi sh tomato
cream sauce
food&drink
invasive species has grown so great
that in early February the Obama
administration announced a $78.5
million initiative to prevent its spread.
57

58
MAY 2010 | UNITED.COM
The carp, however, has so far
made chum out of the various
antifi sh technologies deployed by its
opponents: It’s reportedly already
bypassed an electric barrier meant
to hold it back, and its arrival in the
Great Lakes now seems assured.
Environmentalists, wildlife experts,
politicians—the carp has outsmarted
them all.
But down in the steamy bayous
outside Baton Rouge, Louisiana, the
wily carp may have fi nally met its
match, in the form of a highly motivated and crafty
chef/entrepreneur named Philippe Parola, who is wagering
that the best way to combat the carp is to learn to love
it—as dinner.
Parola’s introduction to the fi sh happened accidentally, in
a slapstick episode in the late summer of 2009, when he was
angling for catfi sh from a skiff in the Atchafalaya Basin—a
delta in south central Louisiana near the Gulf of Mexico.
Around midday, he and a friend, Cajun fi sherman
Billy Frioux, were about to dig into lunch when two carp—
weighing 25 pounds each—leaped into their boat, landing
right at the startled Parola’s feet.
“They just jumped into the wrong boat,” Frioux quipped
to the chef. An adventurous eater, Parola quickly dispatched
the carp and put the fi sh on ice. That night, he cooked them
up, fi nding their meat far more fl avorful than he’d imagined.
“They were pretty tough to clean,” he says, “which is
sometimes a bad sign. But the taste was great—somewhere
between crabmeat and scallops.” The maligned carp, he
realized, might actually fi nd a place at the New Orleans
• 1 lb. silverfi n fi let
• 8 tbsp unsalted butter, melted
• 1 tbsp Dijon mustard
• 1 tbsp lemon juice
• 1 egg, beaten
SILVERFIN CAKES
Makes four servings
• 2 tbsp bread crumbs
• 1 cup seasoned fl our
• 4 tbsp vegetable oil
• Seasoning and hot sauce
to taste
Poach or steam silverfi n until fully cooked, then break it up into
pieces to remove bones. Place the meat into a mixing bowl. Add
butter, mustard, half the egg and lemon juice, and mix well. Add
bread crumbs, seasoned to taste. Form small cakes. Coat with
remaining egg wash and seasoned fl our. Fry in cooking oil over
medium-high heat for four to fi ve minutes until golden brown.
Serve with a beurre blanc or lemon butter sauce.
NET GAIN Netting Asian carp on the Atchafalaya River outside Baton
Rouge. The fi sh is renowned for its exceptional jumping ability.
table beside staples such as tilapia, trout and the wise,
whiskered catfi sh.
Parola has a history of innovating with exotic foods, such
as alligator meat and nutria (a semiaquatic rodent), which
he introduced to diners in the French Quarter. With the
Asian carp, his fi rst step was to change the name to silverfi n
(also the title, coincidentally, of a book about the young
James Bond). “Carp isn’t exactly the most inviting of names,”
he explains. Then, with the backing of the Louisiana
Department of Wildlife and Fisheries (which, like other
state wildlife agencies, is struggling to battle the species’
growth), Parola mapped out a scheme to bring the fi sh to
supermarkets and the dining rooms of fi ne restaurants. He
began by partnering with the New Orleans Fish House to
distribute frozen, deboned silverfi n steaks and prepared
cakes to established grocery store chains in Louisiana,
such as the family-owned Rouse’s, which is an enthusiastic
proponent of the “buy local” ethos.
Getting the word out hasn’t been easy. A quick silverfi n
survey of chefs in New Orleans brought a series of brusque
dismissals. “Have never used it or tasted it before,” said
Alon Shaya, executive chef at popular New Orleans Italian
restaurant Domenica, which is part of the sprawling
Louisiana restaurant empire of chef John Besh. “I couldn’t
comment on the quality of the fi sh since I’ve never used it.”
Beyond that, the major obstacle to marketing the silverfi n
is its complex skeletal structure—it’s bony, which is why
Parola’s currently hard at work on inventing a machine that
can debone silverfi n fast enough to match a professional
kitchen’s pace.
Louisiana food writers and bloggers believe that if Parola
is able to resolve the deboning issue, he has a good shot at
getting silverfi n onto Louisiana menus. Diners in the New
Orleans area and the broader Gulf Coast are often more
interested in the manner in which fi sh is prepared than the
actual fi sh itself, notes New Orleans–based food blogger
and Off Beat magazine food critic Rene Louapre. According
to Louapre, diners wouldn’t mind a bit if one day their trout
almondine becomes silverfi n almondine. “If restaurants

food&drink
substituted Asian carp for trout, I honestly don’t think
anyone would be any wiser,” Louapre says. “Especially
if it is inexpensive and is served in a style that people are
accustomed to eating.”
Parola’s silverfi n quest is still a grassroots operation.
His rollout of the fi sh to restaurants has been slow and
is dependent on younger, less established chefs willing
to take a gamble on it. For now, just one restaurant in the
“ The taste was great—between
crabmeat and scallops,” says chef
Philippe Parola, who is rebranding
the Asian carp as silverfi n.
59
Gulf South—Oceana Grill in the French Quarter—has
added silverfi n to the menu, though Oceana chef Rami
Bader says he is hugely enthusiastic about its prospects
after experimenting with a silverfi n cake appetizer in late
February. “I served the silverfi n cake with jambalaya and a
mushroom cream sauce,” he says, “and the reaction from the
customers was great. The meat was very white, and it had
a very clean taste; it was not fi shy at all. Plus, the silverfi n
turned out to be easy to debone. I just boiled it.”
Meanwhile, the carp is out there, gobbling up algae and
multiplying. “The only answer,” says Parola, “is to get the fi sh on
the dining room table.”
New Orleans writer ETHAN BROWN is the author of Shake the Devil
Off , Snitch and Queens Reigns Supreme.
FILET O’ FISH Chef Philippe Parola preps silverfi n in
his kitchen in Baton Rouge
palm desert
golf hike swim shop relax dine
Go ahead, make your plans ... we won’t hold you to them.
For free maps & information call 800 873 2428
or visit www.TravelPalmDesert.com
CALIFORNIA

Heavy Metal
IN TIMES OF CRISIS, GOLD TAKES ON A SPECIAL SHINE.
HOW DO WE KNOW WHEN THE MARKET HAS REACHED ITS PEAK?
BY DOUGLAS RUSHKOFF // ILLUSTRATION BY GARY TAXALI
WHEN TIMES GET TOUGH, investors
traditionally look to gold as a safe
haven for their capital. That’s the
simplest explanation for the surge
in gold prices during the economic
crisis to an all-time high of $1,225 an
ounce this past December. Of course,
in real terms this was less than the
$599 it hit in 1981, when Russia was
in Afghanistan and America’s global
dominance was in question. But it does
prove that the metal retains its glittery
allure for investors and national
treasuries alike—especially when they
don’t know where else to turn.
Gold’s critics believe the recent
pullback from these all-time highs
signals the end of a bull market for gold
and, therefore, (good news!) the end of
speculation over a full-scale economic
meltdown. Fans counter that we’re
merely seeing a temporary retreat
before even greater demand sets in.
After all, many governments are still
in trouble, and while they can print
more paper money, they can’t pull
more gold out of thin air. Research
fi rm McKinsey & Company’s new
HEMISPHERESMAGAZINE.COM | MAY 2010
industry
report on the global economic outlook,
considered optimistic in most investing
circles, paints a best-case scenario
that calls for a six-year horizon for the
unwinding of the debt crisis. That’s
six years of nervous investors. And
whenever investors get nervous, gold
stands to gain.
In the long term—since 1800, to be
exact—the stock market has generally
outperformed gold. That’s because
most of the time, businesses can
actually generate revenue, while gold
can only ever store value. (Your gold
61

MAY 2010 | UNITED.COM
62 industry
bricks can’t make chips, for instance—
computer, potato or otherwise.) When
the economy or geopolitical climate
destabilizes, gold tends to shoot up
as investors stop risking their money
for the sake of growth and start
looking instead for a means of capital
preservation. “Unlike paper assets,
stocks and bonds, gold cannot go to
zero,” explains Charles Hugh Smith,
author of Survial+: Structuring Prosperity
for Yourself and the Nation.
Even so, “gold bugs,” as enthusiasts
of the metal are called, sometimes fi nd
themselves in a peculiar position when
it comes to the fate of the world. While
owning a bit of gold has traditionally
served as a hedge, the notion of
aggressively investing in gold can seem
a little like rooting for Armageddon.
Whatever one’s predictions about
the fate of the U.S. treasury and/or
civilization as we know it, sophisticated
investors looking to make gold a part of
their portfolio owe it to themselves to
distinguish between the monetary and
psychological factors infl uencing gold’s
price and to make decisions accordingly.
Perhaps the most fascinating thing
about gold is its reputation as the
ultimate commodity: a real asset
because it is actually worth something.
The irony is that intrinsically, gold isn’t
particularly valuable. It’s just rare.
There’s a diff erence. In antiquity, gold
became a great symbol of value because
of its scarcity. Aside from being easy to
sculpt, gold did not have any particular
purpose for the ancients trading it.
Instead, its scarcity guaranteed that
coinage made with it could not be
churned out infi nitely. Even paper
money was backed by real gold reserves
until the World Wars, when nations no
longer had enough gold to back all the
cash needed to fund their militaries.
That’s when “In God We Trust” became
the only thing diff erentiating paper
money from, well, paper.
Ever since money and gold were
decoupled, they have tended to move in
opposite directions. When people see
their governments and treasuries as
stable, they also maintain faith in their
currencies and have little need for an
alternative asset class. But during wars
and other infl ation-inducing crises that
cause currencies to lose value, gold
tends to sparkle all the brighter.
And of course, when the dollar goes
GOING FOR THE GOLD
down, everything from oil to ice cream
goes up, because it takes more cash
to buy anything. Even without the
higher demand for gold, then, its price
rises when the dollar falls. Stocks also
tend to go up when the dollar is down,
because most investors would rather
own a portion of a thriving company
than a stack of depreciating cash.
But in the long term, a fi nancial crisis
inevitably impacts the profi tability
of businesses, and stocks too become
dangerous places to be. Investors look
for something real. The diff erence
between gold and other commodities,
however, is that while things such
as oil and copper rarely do well in
economic downturns—because a
business slowdown usually means less
immediate need for real resources—
gold has very little real use beyond
THE MAIN GOLD INVESTING STRATEGIES AND HOW TO PLAY THEM
GOLD MINING COMPANIES
One of the the easiest ways to get some gold exposure in a
portfolio is to buy stock in the companies that mine it, such
as Newmont Mining (NEM) and Goldcorp (GG). But a host of
factors—such as low reserves, rising production costs and
even politics—can negatively impact the stock price even
when gold itself is going up.
GOLD BULLION
A number of companies, such as Bullion Vault and Gold
Money, offer the ability to buy gold directly, which is then
stored in vaults. While Bullion Vault has facilities in the U.S.,
both companies also maintain vaults in Zurich and England,
catering to investors who fear that the U.S. government will
one day confi scate gold, as it did in 1933.
GOLD COINS
What good is a piece of a gold brick in a Zurich basement going
to do for you in the apocalypse? In the event of economic
collapse, some believe that gold coins, such as the South
African Krugerrand or Canadian Maple Leaf, would be the only
viable currency. Then again, if the worst came to pass, you
might have better luck trading batteries or cans of tuna.
GOLD ETFS
Investors can also buy a stake in real gold through an
“exchange-traded fund,” which, as the name implies, trades
on the stock exchange throughout the day just like a regular
stock. The ETF mirrors the spot price of gold and is backed
by real gold that the fund buys at the end of each day. ICONS BY ELLIE CLAYMAN

MAY CROSSWORD ANSWERS
63
its function as a fi nancial instrument.
Notes Kamal Naqvi, head of Fund
Coverage for Commodities at Credit
Suisse, “Gold’s value is supported
largely by the fact that national banks
buy gold and keep it as reserves.” It’s
more valuable as a poker chip than as
a commodity in its own right, which
explains why in challenging times gold
starts to look so appealing. The more
fretful you are about the fate of the
world (or the more fretful you think
everyone else is), the more you want to
When the economy
destabilizes, the value of
gold tends to shoot up.
be in gold. Though, as Naqvi cautions,
“Gold is better as a nonspecifi c hedge
than the entirety of one’s investment
strategy.” Smith agrees: “It’s as easy to
lose money speculating in gold as in
anything else.”
Then again, if after the turmoil of the
past few years you’ve actually got some
capital left to invest, chances are you’ve
been making the right decisions all
along. Listen to your gut.
DOUGLAS RUSHKOFF, author of Life, Inc.:
How the World Became a Corporation
and How to Take It Back, appreciates gold
for being so fl exible.
3
Things T to look for
Buying Gold
Today, as it has throughout history, gold
from rare or historic to modern, along with
coins in between. Different products may
offer different features and benefits. You
want to work with a company that offers a
wide variety of products and can assist you
in understanding them to make an informed
decision.
3. Acquisition Options
When you acquire physical gold, you can
have it shipped directly to you or stored in
an independent facility (depending upon your
state of residence, some restrictions may
apply). Another option is to acquire precious
metals as part of your retirement planning.
Decide how you want to keep your metals
and be sure your company of choice can
accommodate you.
B 3
Things to look for
when
Buying Gold
fascinates collectors and enthusiasts for its
beauty, cultural significance and rarity (only
161,000 tons of gold have been mined in
all of history – less than the capacity of two
Olympic-sized swimming pools). Investors
often turn to gold as a “safe haven asset” that
provides a potential hedge against inflation
and has intrinsic value. Once you have
made the important decision to diversify your
portfolio with gold, you must decide where to
acquire your gold. Here are some factors to
consider:
1. Reputable Company
Be sure you can rely upon the company you
work with. When conducting your company
research, consider the following questions:
How long has the company been in business?
What are their annual sales? How are they
rated by consumer groups like the Better
Business Bureau? Do they provide their
policies in writing? Get the answers to these
questions and be confident in a company
before you purchase from them.
2. Broad Coin Selection
There are many types of gold coins available
Why Goldline?
Goldline has been helping investors and
collectors acquire precious metals for 50
years. Goldline offers a wide variety of
gold, silver, and platinum coins and bars
that can be delivered to your door, stored
in a secure, independent facility, or added
to your IRA.
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Just as important as making the choice to
invest in gold is ensuring you acquire your
gold from the right company. Follow these
key considerations and join savvy investors
that have long recognized gold as an
important part of a diversified portfolio.
Call Goldline at 1-877-498-8888 or visit
www.goldline.com/united to request a FREE
Investor Kit with information to get you
started investing in gold.
Goldline has an A+ rating from the Better
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purchases if prices fall within 14 days*. With
over 300 employees and annual sales of
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Contact Goldline at 1-877-498-8888 or www.goldline.com/united for a FREE Investor Kit
*See Goldline’s Account and Storage Agreement for full details. Precious metals and rare coins can increase or decrease in value. Past performance is not a guarantee of future results.
Review Goldline’s Account and Storage Agreement along with their risk disclosure booklet, Coin Facts for Investors and Collectors to Consider, prior to making a purchase. You may request copies
by calling 1-877-498-8888 or review them online at www.goldline.com/united.

Introducing United’s new service to Bahrain.
The only U.S. airline to fly to Bahrain.
Fly the fastest route from the U.S. to the Kingdom of Bahrain. Daily departures
from Washington Dulles to Bahrain International, via Kuwait, start this spring.
For more information, visit united.com/bahrain.
©2010 United Air Lines, Inc. All Rights Reserved.

HEMISPHERESMAGAZINE.COM | MAY 2010
artifact
Seoul’s trendily dressed teenagers crowd into market stalls
to procure cell phone charms such as this one,
outfi tted in traditional hanbok.
P.
82
FEATURES
66
EXCELLENT ADVENTURES
Twelve vacations
you won’t forget
76
THE CREATOR
Inventor Dean Kamen’s
weird science
By Kevin Gray
82
THREE PERFECT
DAYS: SEOUL
The South Korean
capital’s got soul.
By Layla Schlack
65

WHITEWATER RAFTING
COLORADO
Few things get the heart racing like stepping off
a perfectly good piece of earth and riding a raft
through raging class III whitewater. The Yampa
River in late spring is tough enough to make your
brown eyes blue, and few meals taste as good as
one cooked on a sandbar after shooting a rapid.
OUTFITTER: O.A.R.S.
oars.com DIFFICULTY: 5

EXCELLENT
ADVENTURES
FROM LAOS TO COLORADO, HAWAII TO GHANA, AND THE POCONOS
TO OUTER SPACE (OR CLOSE ENOUGH), HERE ARE A DOZEN
AMAZING REASONS TO SKIP THE SUMMER STAYCATION.
SUNSCREEN NOT INCLUDED.
67
MAY 2010 | UNITED.COM

YOU KNOW
THAT LAWN CHAIR
IN YOUR
BACKYARD—
the one with the drink
holder built into
the armrest? Kiss it
goodbye this summer. Same with that favorite patch
of sand at your local beach or water park. These are
the totems of the staycation, and although they can
be relaxing, they can also be a little...dull. Sort of
“been there, done that.” Occasionally, something
with a touch more oomph is called for. You don’t
just want a break, you need an experience—going
someplace you’ve never been and trying something
completely new.
But how? Start by isolating your comfort zone.
Then take one step beyond it. Ever imagine hiking
to the rim of a volcano in the Chilean desert, or
trekking to temples in the Laotian jungle? Now’s
the time. How about zipping through whitewater in
Colorado, fi nding a perfect trout stream in Slovenia
or charging down the Baja peninsula in a dune
buggy? The following pages showcase a dozen
adventures rated for diffi culty, along with outfi tters
who can help with the planning. The rest is up to
you. The point is to get out and do something. Your
lawn chair will be there when you get back.
SCALING A VOLCANO
CHILE
Chile’s high desert, the Atacama, hosts cacti, foxes, storied native
tribes and a trio of soaring volcanos. Start out at the Tierra Atacama,
a brand new luxury resort and the perfect launch pad to gather the
courage—and hire a guide—to get you up one of three (hopefully)
dormant domes: Lascar, San Pedro or Guallatiri.
OUTFITTER: TIERRA ATACAMA
tierraatacama.com
MONTH 2010 | UNITED.COM
00
DIFFICULTY:
7
PHOTOGRAPHS BY JUSTIN BAILIE (PREVIOUS SPREAD), FROM LEFT: COURTESY OF PROMO COMMUNICATIONS AND BY PETER DIANTONI (2)

RACING A BIKE
THROUGH TUSCANY
ITALY
There are cycling enthusiasts,
and then there are cycling
enthusiasts who eschew latemodel
bikes and fancy energy
drinks in favor of vintage
models and wine. The Eroica
race—open to amateurs—is not
easy: It includes 30,000 feet
of elevation change and
crosses mostly gravel roads.
But the views are fantastic,
and so is the prize for fi nishing:
a nice bottle of Chianti.
OUTFITTER: L’EROICA
eroica-ciclismo.it
DIFFICULTY:
10
UNITED.COM | MAY 2010 69

BLASTING OFF
TROPOSPHERE
Sometimes gravity can be a real drag. Zero
G offers suborbital fl ights aboard a specially
outfi tted 727—complete with padded walls—
that lets participants learn what it feels like to
experience zero Gs. It’s the ultimate diet.
OUTFITTER: ZERO G
gozerog.com
DIFFICULTY:
3
EXPLORING
INDOCHINA’S LAST
WILDERNESS
LAOS
Skip the crowds at Angkor Wat by
trekking into what may be the wildest
jungle in Southeast Asia. Traverse lush
green rice paddies, tour coffee and
tea plantations, cool off under surging
waterfalls and arrive at nearly pristine
pre-Angkoran temples, which you’ll
likely have all to yourself.
OUTFITTER: GEOGRAPHIC EXPEDITIONS
geoex.com
DIFFICULTY:
RIDING A DUNE BUGGY
BAJA
CALIFORNIA
You’ll spend very little time on
pavement during this ultimate offroad
trip down the Baja peninsula, and
by the time you reach Cabo San Lucas,
you’ll be hot, tired and coated in dust—
and more than ready for a dip in the
azure waters of the Pacifi c.
OUTFITTER: WIDE OPEN ADVENTURES
wideopenbaja.com DIFFICULTY:
6
7
CLOCKWISE FROM RIGHT: PHOTOGRAPHS COURTESY OF ROK LUSTRIK, COURTESY OF ZERO-G, COURTESY OF WIDE OPEN COMPANIES, BY DAVID HALBAKKEN/ALAMY

TROUT FISHING IN EUROPE
ITALIAN/
SLOVENIAN
BORDER
They say the waters of the winding Soca river are as blue as the
Caribbean—and they’re right. They also say the trout here are tougher,
more beautiful and tastier than just about anywhere else in the world.
They’re right about that, too. The best part? After a couple days of
fi shing, you’re a quick drive from Milan, Munich, Ljubljana or Vienna.
OUTFITTER: LUSTRIK FISHING ADVENTURES
lustrik.com DIFFICULTY:
3
HEMISPHERESMAGAZINE.COM | MAY 2010
71

HELI-HIKING THE MOUNT NIMBUS
VIA FERRATA
BRITISH
COLUMBIA,
CANADA
Hop in a chopper at the base of Mount Nimbus,
just north of Vancouver, and ride to a spot
halfway up, where you can navigate a labyrinth
of narrow rope bridges and iron traverses.
Believe it or not, it’s a lot safer than rock
climbing. Just don’t look down.
OUTFITTER: CANADIAN MOUNTAIN HOLIDAYS
canadianmountainholidays.com DIFFICULTY:
5

PHOTOGRAPHS COURTESY OF CMH HELI-SKIING & HELI-HIKING (LEFT) AND BY RODGER KLEIN/PHOTOLIBRARY
SCUBA DIVING WITH SHARKS
AUSTRALIA
You don’t have to travel all that far north of Sydney to fi nd some
of the most captivating underwater features on the planet. At
the Solitary Islands Marine Park, you’ll discover vast coral reefs,
otherworldy fi sh, crystalline water and, yes, the occasional
hammerhead shark.
OUTFITTER: JETTY DIVE
jettydive.com.au
DIFFICULTY:
6
HEMISPHERESMAGAZINE.COM | MAY 2010 73

PADDLE SURFING
ON THE BIG ISLAND
HAWAII
This latest It sport—popularized by
superhuman surfer Laird Hamilton—
combines the frothy gnarliness of
surfi ng with the cardio workout of
kayaking. Hawaii’s Big Island is the
perfect place to learn—and to get your
butt kicked.
OUTFITTER: KONA BOYS
konaboys.com DIFFICULTY:
PUTTING PEDAL TO METAL
THE POCONOS
There are plenty of driving schools
out there that let you zip around in
a fast car, but very few that let you
wheel the real deal. At the Pocono
Raceway in rural Pennsylvania, you’ll
pilot a 600-horsepower stock car that
was used in the NASCAR circuit. From
the moment you start your engine,
you’ll realize there’s much more to
circling a track at 170 mph than
turning left.
OUTFITTER: STOCK CAR RACING EXPERIENCE
877stockcar.com
DIFFICULTY:
MAY 2010 | UNITED.COM
9
7

CLOCKWISE FROM TOP LEFT: PHOTOGRAPHS BY JOSS JOSS/PHOTOLIBRARY, BY BLICKWINKEL/ALAMY, BY
GRAEME MURRAY, BY WORLDFOTO/ALAMY, COURTESY OF RAY IBE/MEGARAMP; COURTESY OF 877 STOCKCAR
BIRDING IN WEST AFRICA
GHANA
When President Obama visited Ghana
last year, the country was hailed as
the “African miracle.” Find out why on
a bus from Accra to Kokum National
Forest, a nearly untouched preserve
offering bird-watching safaris. While
you’re looking for beasts that fl y,
you’ll probably get some four-legged
bonuses such as elephants, leopards,
baboons and more.
OUTFITTER: ALL AFRICA EXPEDITIONS
allafricaexpeditions.com DIFFICULTY:
DON’T TRY THIS AT HOME
WE HEARTILY ADVOCATE ADVENTURE, BUT THIS STUFF IS JUST PLAIN RIDICULOUS.
1 SKATEBOARDING A MEGARAMP
> VISTA, CALIFORNIA Bob Burnquist’s
MegaRamp is longer than a football
fi eld and nearly eight stories tall.
Should you fi nd yourself about to ride
it, please reconsider.
DIFFICULTY: 11
3
2 CLIMBING AN ICEBERG
> ALASKA Climbing an iceberg is the
sort of thing that seems like a good
idea after you’ve run out of other
activities in the dark of a sub-Arctic
winter. It’s not.
DIFFICULTY: 11
3 B.A.S.E. JUMPING IN A WINGSUIT
> NEW ZEALAND B.A.S.E. jumping—parachuting
off fi xed objects such as buildings
and cliffs—is dangerous. Donning
a wingsuit and “fl ying” just above the
ground? Madness.
DIFFICULTY: 11
HEMISPHERSMAGAZINE.COM | MAY 2010 75

(FEATURE)
HED: THE CREATOR
DEK: TECH PIONEER DEAN
KAMEN, BEST KNOWN FOR
THE SEGWAY PEOPLE
MOVER, THINKS SCIENCE
EDUCATION NEEDS A JOLT
OF
TECH
ELECTRICITY.
PIONEER DEAN MAYBE KAMEN, BEST KNOWN
FOR NECESSITY THE SEGWAY REALLY PEOPLE MOVER, CAN BE THINKS SCIENCE EDUCATION
THE NEEDS MOTHER A JOLT OF ELECTRICITY.
INVENTION.
USE THE FORCE Kamen’s latest creation
BY is the revolutionary KEVIN Luke GRAY
Arm,
named for Star Wars’ Skywalker.
THE CRE

ATOR
BY KEVIN GRAY
PHOTOGRAPHS BY DAN SAELINGER
/
UNITED.COM 77 MAY 2010

:
IF GEEKDOM EVER NEEDS
AN ACTION HERO,
DEAN KAMEN IS READY
On a still, sunny day early this spring, Kamen—the wonky and chatty
inventor of the Segway—hops Bond-like from his Enstrom helicopter and strides
across the roof of his 1840s textile factory headquarters in downtown
Manchester, New Hampshire.
Forty-eight hours ago, he was in New Orleans, consulting
with Army colonels about the functions of a $100,000
prosthetic arm he is creating for amputee veterans. Then
it was a quick trip to Washington, D.C., lobbying federal
regulators to fast-track clinical trials for his at-home dialysis
machine. His own home, a hexagonal manse with a Humvee
in the garage and a 25-ton steam engine that belonged to
Henry Ford in the foyer, is a few miles away. But Kamen
spends most of his time here, amid 5,000 square feet of
workshop and dozens of engineers.
“This country is in trouble,” he tells me, sounding every
bit the action hero as he bemoans the lack of interest in the
type of hard science that built America. Kamen, 59, wears
a denim-on-denim ensemble. His boots are well oiled and
worn. An iPhone is holstered to his belt. In one corner of his
workshop sits a gadget-strewn desk; in another, a lucite chair
molded to give the impression that the user is perched on
Albert Einstein’s lap. “You’ve got a few billion people around
the world looking at what made us great, fi guring out the
skill sets and teaching their kids,” he says. “More and more, I
worry that we’ve fi gured out that watching the Super Bowl is
fun and that science isn’t. We can change that.”
Kamen is just warming up. More than bionic arms and
dialysis, more than bringing clean water and energy to the
developing world, more than helping people get around on
/
FOR THE JOB.
UNITED.COM 78 MAY 2010
a self-balancing two-wheeler, Kamen wants to talk about
America’s inventors of tomorrow. Eighteen years ago,
when he fi rst became concerned that the nation’s youth
weren’t engaged enough with science, Kamen, founder of
DEKA Research and Development Corp., started one of the
country’s largest technology competitions for high school
kids. He called it FIRST—For Inspiration and Recognition of
Science and Technology. Each April,
TOTAL BRAINIAC
At 21, Kamen
invented an
insulin pump.
Below, his
workshop
its national robotics championship
brings 10,000 high school and middle
school students to the 72,000-seat
Georgia Dome in Atlanta to take part
in a unique problem-solving game.
The concept is simple: After forming
teams in their hometowns, students are given kits of
common parts—motors, hydraulics, radio controllers—that
they must assemble to create robots in six weeks. They are
also given a complicated task for the robot to perform. This
year, the task is a game called Breakaway, a kind of robot
soccer in which the gizmos compete to collect soccer balls
and maneuver them into a goal.
Since he started the competition in 1992 in a high school
gym in Manchester, Kamen—a self-taught engineer who
devised a portable insulin pump when he was barely older
than his FIRST competitors—has had one goal. “I wanted to
prove you can make a science event every bit as exciting as
football or basketball,” he says. “And the byproduct is kids
learn how to think, to solve problems and be prepared to
take over the world.”
Kamen likes to say he has a day job and a fantasy job, the
fantasy job being FIRST. The day job, of course, is running
DEKA Research and seeking out and developing new
products that he then licenses to manufacturers. One of the
most highly anticipated is the Stirling engine, which can
convert any fuel—cow dung, for instance—into electricity,
and which could have a profound impact in the developing
world. Among DEKA’s greatest hits to date are the insulin
pump, a stair-climbing wheelchair and a coronary stent.
Most recently, the U.S. Department of Defense gave DEKA
an $18 million grant to develop a state-of-the-art prosthetic
limb; Kamen—a proud nerd—has dubbed it the Luke Arm,
after Luke Skywalker. It has 18 degrees of movement (the
1

:
human arm has 22) and utilizes an
electronic gyroscope that senses pitch,
yaw and roll—the same device Kamen
used in the Segway, his much talkedabout,
if not best-selling, human
transporter. (“I think it’s sold pretty
well since it started,” Kamen says a bit defensively. “I don’t
know how long it will be before people stop using three
thousand–pound cars to drive four blocks.”)
As he makes the rounds of corporate suites, seeking
sponsorship for FIRST, his pitch is earnest and alarming:
Countries that don’t rise to the challenge of creating a stellar
educational system will see precipitous declines in quality
of life and economic security. “You get what you celebrate,”
says Kamen. “Obsessing over sports crowds out a kid’s
ability to see how fun math and science and inventing can
be. It is our standard of living and security at stake.”
Plenty of business leaders agree. General Motors gives
$135,000 each year to help struggling school districts
compete in FIRST, and some 275 of the automaker’s
engineers work as team mentors. The computer-aided
design maker Autodesk gives all of the teams a copy of
its 3-D design program, a $17 million retail value. And
Lego sponsors the junior robot contest for elementary and
middle schoolers.
Each year, Kamen’s competition births enough uplifting
tales to fi ll a season on the Lifetime channel: the Los Angeles
gang member who put down his colors and picked up
power tools; the beloved Massachusetts + team that received
a fi re and police escort back into town; the underfunded
Bronx students whose robot fell apart en route to Atlanta,
prompting other teams to chip in spare parts so they could
compete; the Cleveland tech school that was about to be torn
down but was saved by its robotics team’s fi rst-place ribbon.
“If you go through our season without a tear in your eye,
you might be a robot yourself,” declares Woodie Flowers, a
mechanical engineering professor at MIT, who was among
FIRST’s founding supporters. Flowers sees the robots “as
/
UNITED.COM 80 MAY 2010
“
OBSESSING OVER SPORTS
CROWDS OUT KIDS’ ABILITY TO
SEE HOW FUN INVENTING IS. OUR
STANDARD OF LIVING IS AT STAKE.”
merely the campfi re around which the tribes gather” and
believes the group’s true feat is building a sense of “gracious
professionalism.” It’s a term that encompasses technical skill,
determination, good will and sportsmanship. “We give them
a problem too big in a time too short with a budget too
small—just like in the real world,” he explains. “And then
they achieve their goals with informed thinking and critical
analysis. It gives them real self-esteem. Not because some
politician comes in and says, ‘Everyone here is a winner.’ No,
this self-esteem makes sense and is durable.”
One of FIRST’s greatest strenths is its founder’s talent
for promotion. Long before police offi cers were zipping
TOOL TIME
Opposite, inside
Kamen’s
Manchester
workshop; below,
his vintage IBM
Selectric typewriter.
around on Segways, the mysterious
“Project Ginger,” as the then-topsecret
transporter was known, was
the subject of global obsession, with
reports speculating that its impact
could equal that of the internet.
When Kamen wanted to build a
wind turbine on an island he owns
in Long Island Sound and the state of New York objected,
he playfully seceded from the U.S. And he has burnished his
image by opening his home to 60 Minutes and various design
magazines.
On this spring day, Kamen has several new projects on
his plate. For instance, there’s the Stirling engine, which he
recently used to power a couple of villages in Bangladesh
using the methane produced by cow dung. He hopes to build
a series of trial units for U.S. military outposts in Iraq and
Afghanistan. “It’s looking more and more like we’ll get some
serious support for that,” he says, declining to reveal the size
of the potential contract.
Throughout our talk, Kamen returns to two themes: the
tradition of inventors from Eli Whitney to Thomas Edison,
and the FIRST competition. He believes FIRST can be as
big as the Super Bowl—when the rest of us are ready. “Ten
years after the car was invented, it was still being called the
horseless carriage,” he says. “We are reluctant to give up old
ideas when something new happens.”
Yet Kamen is undeniably a tech hero of the here and now.
One of the coolest things currently on his drawing board
is an innovation worthy of James Bond: a set of hydrofoils
that allow swimming at twice the speed and half the energy
output. “They’re carbon fi ber wings, like on a Manta. Really
cool,” Kamen says. He built demos for the Navy SEALS,
who have tested them and asked him to build more as
quickly as he can. “It gives them almost superhuman ability
underwater,” he says with a smile. “My guess is that all the
Navy SEALS are going to want them.”
Business writer KEVIN GRAY won his fi rst-grade science fair, but his
engineer dad did all the work.

82
MAY 2010 | UNITED.COM
SEOUL FOOD Banchan (side dishes)
clockwise from bottom right, white kimchi,
eggplant, radish kimchi and spinach

SEOUL
Three Perfect Days
Despite being rooted in centuries-old traditions, the South Korean capital
is unabashedly trendy and forward-looking. // BY LAYLA SCHLACK
84 DAY ONE
Ascending
N Seoul Tower
88 DAY TWO
Experiencing
palace life
90 DAY THREE
Riding the indoor
roller coaster

84
MAY 2010 | UNITED.COM
FITTING TRIBUTE Clockwise
from above, a mourner at the
National Cemetery; Bukchon
Village; Seoul from on high;
opposite, the gardens at
Changdeokgung Palace
THERE MAY BE NO PLACE IN THE WORLD where the gap between ancient enchantment and
modern attractions is more pronounced than in Seoul. Due to a legacy of invasion (by the
Japanese, the Mongolians, the Chinese), the city has rebuilt itself numerous times since
becoming the capital of the Joseon Dynasty in the 14th century. Its latest incarnation is
divided into two zones: the design-forward, tech-savvy and trend-loving southern part
of the city—where alleyways crowded with irresistible boutiques intersect wide streets
lined with luxury condos and restaurants—and the more crowded area north of the Han
River, where narrow streets are home to historical sites, traditional residences and packed
outdoor markets. The city remains fi ercely proud of its traditions and monuments while
wholeheartedly embracing commercial growth. It’s a major metropolis with pockets that feel
untouched by industrialization. The joy of a visit is in plunging into both sides of Seoul—the
old and the new—and imagining where the city will go from here.
DAY 1 There’s a lot of walking on today’s agenda, so you’ll want a good breakfast. Grab
1 a quick bite at Take Urban café (1), just two blocks from your home base at The Ritz-
Carlton, Seoul (2). The exterior’s honeycomb-pattern facade and the spacious, rustic-chic
interior are part of a modern design boom that’s taking place in the southern part of town.
The coff ee is strong, the pastries are sweet, and the subway station is right outside. You’re
ready to go. All directions are in English and Korean, which makes for an extra-easy ride for
the uninitiated.
Five quick stops later, you’re at the National
Cemetery (3), a large park fi lled with exhibits of
weaponry and photos of troops, a striking reminder
of how profoundly the Korean War aff ected the city.
Strolling among its gingko trees is like walking in
the country, and after a while, you’re ready for a little
more hustle and bustle. Get back on the subway to
the Yongsan Electronics Market (4). The stalls outside
are no-frills—just pegboards lined with processors,
graphics cards and tangles of high-tech doodads.
But as you head deeper into the maze of shops,
away from the stalls and food carts, you’ll fi nd more
buyer-friendly fare, such as tiny netbooks and an
assortment of Hello Kitty portable hard drives. Time
for a new desktop? The prices are on the high side,
but if you’re planning to build your own computer—
many Seoul-dwellers seem to be doing just that—this
is the place to pick up the pieces.
Opting for lunch instead, you jump into a cab
and head for Sushi Hyo (5). At the sushi bar, the chef
serves one piece at a time, starting with yellowtail
SOONKI KIM // CHEF // “Coffee
Bar K has one of the broadest
single malt selections on the
entire peninsula, in addition to
impeccable drinks, magnifi cent
ambience and spectacular
company. Seoul’s the third city
to get one—the other two are in
Tokyo and Singapore.”
ILLUSTRATIONS BY
ESRA CAROLINE RØISE
PREVIOUS SPREAD: PHOTOGRAPHS BY ANDREW ROWAT (LEFT), TOM ARNE HANSLIEN/ALAMY; THIS PAGE, CLOCKWISE FROM RIGHT: BY IMAGESTATE/ALAMY, CHUNG
SUNG-JUN/GETTY IMAGES, FRÉDÉRIC BELGE, ROB KOENEN/GETTY IMAGES

00
MONTH 2010 | UNITED.COM
NEXT OF KILN
GET FIRED UP ABOUT
POTTERY AT ICHEON
CERAMICS VILLAGE. //
Korean pottery has a
thousands-year history,
refl ecting shifting dynasties,
religious infl uences and
styles popular in Japan and
China. The two most popular
styles—Goryeo celadon and
Joseon white—are both
produced in Icheon Ceramics
Village, an easy day trip
from Seoul. There are about
300 ceramics producers
here, and you can watch
them in action, throwing
delicately curvy vases and
glazing them with intricate
patterns of red cranes and
lotuses. The designs come
from Buddhist spiritual
traditions, the light colors
from the local clay’s natural
hue. During your tour, you’ll
learn more about all that,
and if you like, even receive
a tutorial on how to make
your own vase or bowl. A
word about making your
own: It will take a couple
of days for creations to be
fi red. Meanwhile, please
try not to act like a bull in a
china shop.
3PD SEOUL
and haddock, and moving on to
octopus and succulent fatty tuna. (A
note on etiquette: Sushi is eaten with
your hands; chopsticks are for the
pickled ginger.) Having consumed
more fi sh than you ever thought
possible, you walk to Cheongdamdong
(6), Seoul’s answer to Rodeo
Drive, where you stop in one of many
designer boutiques and grab a Louis
Vuitton bag before moving on.
Namdaemun (7) is a sprawling
market where you’ll fi nd everything
from Japanese pastries—baked this
morning in Japan—to rows and rows of the stainless steel chopsticks favored in
restaurants around the city. The market is named after the city’s ancient south gate,
which was damaged by fi re in 2008. Stay on the lookout for accessories, tableware
and hanbok (traditional outfi ts consisting of full, high-waisted skirts and short fi tted
jackets for the women, and loose, silky overcoats for the men). Craving a glimpse of
Seoul’s storied youth culture, you head east to Dongdaemun (8), the scene’s epicenter.
The latest hit by “K-pop” music sensation Girls’ Generation blares from hundreds of
TVs as teeny boppers wearing teddy bear hats shop for cartoon cell phone charms.
Pick up a pair of anime-themed knee socks and be on your way.
Before dinner, you ride to the top of N Seoul Tower (9), Seoul’s observatory
high on a hill. Arriving just as the sun is setting, you spend a moment watching
young couples write their names on locks, which they attach to the fence around
the base, cementing their romance. Then you ascend, and Seoul’s vastness
extends before you—376 square miles and 10.2 million people. As you gaze out
at Seoul’s infamously entangled traffi c, you make a decision: You’ll be taking the
subway to dinner.
Hop on the No. 4 line and make the easy transfer to the No. 9. Your destination
is Nonhyeon Samgyetang (10), where you order samgyetang, a traditional chickenginseng
stew. It’s a whole baby bird stuff ed with rice, chestnuts and ginseng in a
delicious savory broth. After a long day, the soup is so soothing you risk falling
asleep in your bowl. Fortunately you’re close to the Ritz. You take note of Seoul’s
stylish set lined up to dance under the laser lightshow inside Club Eden before
passing through the hotel’s palatial lobby and up to your cushy suite. You climb
ALL THAT GLITTERS Shopping in Insadong; above, traditional dumpling-making in Insadong
CLOCKWISE FROM TOP LEFT: PHOTOGRAPHS BY LPI/NEWSCOM, FRÉDÉRIC BELGE (2), ART DIRECTORS & TRIP/ALAMY, ALAIN EVRARD/ROBERT HARDING, ANDREW ROWAT, PHOTOLIBRARY

HIGH LIFE Clockwise:
N Seoul Tower; a visitor
takes a snapshot; the
amusement park at Lotte
World; children at the
Lotus Lantern Festival

88
MAY 2010 | UNITED.COM
IN A PICKLE // SOUTH
KOREA’S NATIONAL
DISH, KIMCHI, REACHES
FAR BEYOND THE CABBAGE
PATCH. // The beloved spicy
pickled cabbage most of the
world knows as kimchi is to
Koreans only one variety of
the dish. Often made with
radishes or cucumbers,
it can be mild, sweet or
eye-wateringly spicy.
Sometimes it's fl avored
with fi sh, too. Visitors are
encouraged to try as many
types as possible, which
shouldn't be diffi cult, as it's
served at every meal.
It’s hard to overstate the
importance of kimchi to
Korean culture: Not only did
the fi rst Korean astronaut
bring some along on his trip,
but one of the most coveted
household appliances is the
kimchi refrigerator, which
has special controls for
different stages of pickling.
If all that’s not enough
to satisfy your kimchi
appetite, visit the
Kimchi Field Museum
(kimchimuseum.co.kr) for
a look at everything from
the massive ceramic crocks
in which the dish was
traditionally made to the
lactic acid bacteria (under
a microscope, of course)
that spark the fermentation
process.
WARRIOR POSE Admiral Yi Sun Shin overlooks Gwanghwamun Plaza; opposite,
Cheonggyecheon Stream
under the fl uff y comforter and fl ip on the fl atscreen in the bedroom, but you’re
asleep before you even notice what’s on.
DAY 2 Fully rested, you sample a traditional Korean breakfast of abalone
2 porridge at the buff et in The Garden on the Ritz-Carlton’s ground fl oor (if that
sounds too adventurous for this hour, Western fare is also on hand). Your fi rst
stop today is Changdeokgung Palace (1). Originally built in 1405, over the centuries
it housed various Joseon Dynasty kings. What with its airy cabin suspended over
a lotus pond and colorful, intricate fl ower motifs painted on all the buildings, you
wouldn’t mind spending a couple hundred years here either. The hour-and-a-half
tour is compulsory but worthwhile. Your guide is endearing, especially when
advising you to walk through the king’s doorway because it’s of normal height.
The others are shorter so that his men had to bow as they entered.
Ready for more of traditional Seoul, you walk to Insadong (2), a shopping
district that specializes in celadon pottery, custom calligraphy stamps and some of
the most pleasant incense you’ve ever encountered. For a hearty traditional meal,
you venture off the main drag into one of the winding alleys and land at Nui Jo (3).
Remove your shoes, have a seat on the fl oor and order the smallest of the prix-fi xe
meals. The appetizers—mild kimchi and melt-in-your-mouth roasted pork—are
delicious, but pace yourself, because the main course, a savory rice pudding
with mushrooms and chestnuts, is still to come, along with more kimchi, steamed
spinach and anchovies with chili paste.
Your next activity—a stroll along
Cheonggyecheon Stream (4)—is fast becoming
another of Seoul’s great traditions, and
families line the paths. Eventually, you
emerge near Gwanghwamun Plaza (5), in
front of Gyeongbokgung Palace. Take a quick
gander at the new statue of King Sejong
before moving on to take in the art scene.
It’s a short walk to the gallery district
Bukchon Village (6). Ducking in and out
of exhibition spaces, you browse paintings
by local artists before hailing a cab to
Cho-won (7) to dine on some globefi sh, also
known as blowfi sh. This infamous Japanese
fare is easy to fi nd in South Korea, so the chefs
have enough experience preparing it that they
deftly avoid the poisonous part. Surprisingly
delicate, the blowfi sh is fi rst served shabushabu-style,
then in deep-fried chunks.
Having survived dinner, you cab it back to
SUENGHOON KIM // CELLULAR
DEVICE ENGINEER // “If I’m
looking to go to a club, it’s got
to be Club Eden. Seoul barely
had a nightclub scene before,
but since Eden opened, others
have been striving to replicate
it. None have so far, though.”
FROM LEFT: PHOTOGRAPHS BY JTB PHOTO/PHOTOLIBRARY, PETER SCHICKERT/ALAMY, ANDREW ROWAT

90
MAY 2010 | UNITED.COM
GOING THE DISTANCE Clockwise
from above, a runner at the
Olympic Park; an Insadong
alleyway; and Lotte World’s
carousel
Boarding pass
Let United be your
gateway to the capital
of an ancient land.
Stretch your legs in
our lie-fl at seats while
you prepare to explore
a city that has one
foot in the past and
another in the future.
swanky Cheongdam-dong, where the sidewalks are thick with fashionistas hitting the wine
and sake bars. You stop in at The Foot Shop (8) for a foot massage. It’s preceded by a “fi sh
pedicure,” which entails dipping your feet into a small, cold tub and letting tiny carp nibble
off the dead skin. Then the masseuse calls you in, putting an end to the ticklish proceedings,
and gets down to business. Though you make good use of the phrase “apayo,” which means
“It’s painful,” the massage does the trick, and back at the Ritz-Carlton, you’re feeling
especially relaxed, so you stop in at the bar and sip a Soju-based cocktail as a live jazz trio
unwinds some bebop. Soon, though, that fl uff y king-size bed calls your name.
DAY 3 A cup of coff ee or tea is lovely, but on some mornings only a roller coaster will do.
3 Take a cab past the looming Olympic Stadium (1), built for Seoul’s 1988 Summer Games.
A mile and a half farther along, you arrive at Lotte World (2), a massive complex housing a
shopping mall, the Lotte World Folk Museum, an ice-skating rink and an indoor amusement
park—one of the largest in the world. Start in the department store basement for a red bean
pastry, then head upstairs to the roller coaster, which is for some reason named the French
Revolution. Vive la France! you think, before making your way to more steady ground.
Get on the No. 2 subway to COEX (3), a megaplex featuring an outsize aquarium, as well as a
shopping mall brimming, like so many malls the world over, with boisterous teens. You have
LPI/NEWSCOM
a gander at the electronics and the stylish, well-priced clothes, and stop in at Kraze Burger, a
diner-themed stand that gives a local twist with a curry-
BELGE,
fl avored barbecue sauce. It may seem odd, but you can’t
get enough.
Ready for some fresh air, you head to the nearby
FRÉDÉRIC
Bongeunsa (4) complex of Buddhist temples. You wander
among them, stopping into Bookgeukbojeon, where
believers pray for miracles. Doffi ng your shoes, you
take a seat and ask for one of your own. On your way
out, have a look at Mireukdaebul, a 75-foot statue of the
Buddha. Ten thousand followers worked for 10 years
VERIN/PHOTOLIBRARY,
to build the fi gure. Gazing up at it, you’re thankful to
MARC
all 10,000 of them for helping create such peace in the
BY
midst of this metropolis.
You carry that feeling of serenity with you to the
InterContinental Grand Seoul (5) for dinner at Table 34, MARGARET WHITTUM //
where you make your way through three courses of
ACTOR, DIRECTOR, PRODUCER
PHOTOGRAPHS
French food. Back at your own hotel, you decide at the
FOR SEOUL PLAYERS // “My
favorite thing to do is
last minute to join the crowd at Club Eden. Sipping
walk on the banks of the
BOTTOM:
a domestic Hite beer and watching the youth in their
Cheonggyecheon Stream at
fi nest evening wear, you think Seoul’s in good hands.
night. It always has some
FROM
beautiful light installations
on display. Summer or
Senior editor LAYLA SCHLACK has the most charm-bedecked cell winter, it’s lovely and
phone of all the Hemispheres staff . peaceful.”
CLOCKWISE

MAP ILLUTRATIONS BY STEVE STANKIEWICZ
Seoul
SOUTH KOREA
4
5
3
5
2
3
7
6
9
4
1
8
1
7
10
2
6
8
3
4
5
THOSE THREE PERFECT DAYS
HEMISPHERESMAGAZINE.COM | MAY 2010
DAY ONE
(1) Take Urban café 200-7 Nonhyun-dong, Gangnam-gu (2) The Ritz-Carlton, Seoul 602 Yeoksam-dong,
Gangnam-gu (3) National Cemetery Dongjak-dong (4) Yongsan Electronics Market
Near Yongsan train station (5) Sushi Hyo 1F 21-16 YuHyun B/D Chundamdong
(6) Cheongdam-dong (7) Namdaemun Market Next to Namdaemun Gate
(8) Dongdaemun In Jongno-gu (9) N Seoul Tower Yongsan-dong 2 (i)-ga San 1-3, Yongsan-gu
(10) Nonhyeon Samgyetang 106 Nonhyeon-dong, Gangnam-gu
DAY TWO
(1) Changdeokgung Palace 2-71 Waryong-dong, Jongno-gu
(2) Insadong Insadong-gil (3) Nui Jo Near Insadong (4) Cheonggyecheon Stream
(5) Gwanghwamun Plaza In front of Gwanghwamun gate (6) Bukchon Village Between Gyeongbok
Palace and Changdeok Palace (7) Cho-won Gangnam-gu (8) The Foot Shop Cheongdam-dong
DAY THREE
(1) Olympic Stadium 10 Jamsil-dong (2) Lotte World 40-1 Jamsil-dong, Songpa-gu
(3) COEX 159 Samseong-dong, Gangnam-gu (4) Bongeunsa Samseong-dong 73, Gangnam-gu
(5) InterContinental Grand Seoul 521 Teheranno, Gangnam-gu
1 2
91

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HEMISPHERESMAGAZINE.COM | MAY 2010 93
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RENT A QUICKGYM FOR 30 DAYS.
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HEMISPHERESMAGAZINE.COM | MAY 2010 105
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BUSINESS OPPORTUNITIES

CertaPro Painters. ®
HEMISPHERESMAGAZINE.COM | MAY 2010 107
A pleasant departure from corporate America.
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© 2008 All rights reserved. Certa ProPainters, Ltd. This is not an offer to purchase a franchise. Offerings are made by Franchise Disclosure Document only.

BUSINESS OPPORTUNITIES
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Call 1-877-777-5062 or visit papamurphysfranchise.com.
© 2009 Papa Murphy’s International, Inc. Offer made by prospectus only. FDD 2004—2008. *Restaurants and Institutions Consumers’ Choice in Chains 2009.
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PMI90072_FranchiseAd.indd 1 4/9/10 2:18:25 PM
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©2010 L.C.E. Inc., LC Trademarks, Inc., 2211 Woodward Ave., Detroit, MI 48201. 22182

ENTERTAINMENT
110 Films & Television
117 Audio Programming
132 Crossword
134 Sudoku
Watch Morgan Freeman
channel Nelson Mandela
in Invictus.
MAY 2010
PLAY
INFORMATION
120 United Destinations
124 Terminal Diagrams
129 Alliances & Partnerships
130 Customs & Immigration
139 Food & Beverages

NORTH
AMERICA
HAWAII
FILM
& TELEVISION
FILMS ARE SHOWN ONLY on fl ights of three hours or longer. Movies available on most 747, 757, 767, 777, A319 and A320 aircraft fl ights.
Schedules and selections are subject to change. International Language Tracks / (S) Películas están disponsibles en Español en todas las rutas
domesticas en el canal 10.
MEXICO
& CARIBBEAN
FILM TELEVISION FILM TELEVISION
MAY 1-15
Leap Year
MAY 16-31
The Last Station
FILM TELEVISION FILM TELEVISION
MAY 1-15
The Last Station
APRIL 16-30
Leap Year
Both films available on flights
between Denver/Chicago and Hawaii
MAY 1-15
Extraordinary Measures
MAY 16-31
Invictus
EASTBOUND
MAY 1-15
The Big Bang Theory [T]
Oceans [T]
Man V. Food
MAY 16-31
The Offi ce [T]
History in HD
The Middle [T]
MAY 1-15
The Offi ce [T]
History in HD
The Middle [T]
MAY 16-31
The Big Bang Theory [T]
Oceans [T]
Man V. Food
MAY 1-15
Two and a Half Men [T]
The Good Wife [T]
The Big Bang Theory [T]
Frasier TELEVISION [T]
MAY 16-31
The Offi ce [T]
Brothers and Sisters [T]
Mythbusters
Arrested Development [T]
MAY 1-15
Extraordinary Measures
MAY 16-31
Invictus
MAY 1-15
Invictus
MAY 16-31
Extraordinary Measures
Both films available on flights
between Denver/Chicago and Hawaii
MAY 1-15
Leap Year
MAY 16-31
The Last Station
WESTBOUND
MAY 1-15
30 Rock [T]
South Pacifi c [T]
Everybody Loves Raymond [T]
MAY 16-31
Two and a Half Men [T]
Life [T]
Arrested Development [T]
MAY 1-15
Two and a Half Men [T]
Life [T]
Arrested Development [T]
MAY 16-31
30 Rock [T]
South Pacifi c [T]
Everybody Loves Raymond [T]
FILM SOUTHBOUND TELEVISION FILM NORTHBOUND TELEVISION
MAY 1-15
30 Rock [T]
Life Unexpected [T]
Man V. Food
Everybody Loves Raymond [T]
MAY 16-31
The Middle [T]
Chuck [T]
Man V. Food
Friends [T]
FROM RUSSIA, WITH LOVE
“TOLSTOY’S NOT REALLY thought of as a fun character,” says Oscarnominated
actor Christopher Plummer of his role in The Last
Station. “But I wanted to give him as much humanity and humor as
I could. If you have a lot of humanity, I think you also must have a
great sense of humor to go with it. So [director] Michael Hoff man
and I found some scenes to make it fun.” They also set some ground
rules for bringing the world of Tolstoy to life: The actors spoke in
their natural voices, he explains, to give the fi lm an untranslated
feel. And it worked. Plummer recalls an interview with a Russian
journalist who told him that he “felt the fi lm was in Russian...That’s
the way to do a foreign language fi lm!”—Matt Thompson

MOST FILMS HAVE BEEN EDITED FOR AIRLINE USE.
However, customer discretion is still advised.
Content guidelines are provided as a courtesy to our
customers in choosing whether to view a fi lm.
LEAP YEAR
“Delightfully funny! A charming love story. Chemistry galore!”—ABC-TV
1 hr.
39 min.
Amy Adams stars in this comedy about a woman scheming to propose to her
boyfriend on Leap Day, per Irish tradition. She faces a setback when she needs
the help of an attractive innkeeper to get her to her boyfriend. After that, the
surprises keep coming.
FEATURING Amy Adams, Matthew Goode, Adam Scott
DIRECTED BY Anand Tucker
THE LAST STATION
“Well-acted across the board, but the fi lm’s centerpiece is the spectacular back and
forth between Christopher Plummer...and Helen Mirren.”—Los Angeles Times
After almost 50 years of marriage, the Countess Sofya, Leo Tolstoy’s wife and
muse, suddenly fi nds her world turned upside down. In the name of his newfound
religion, the Russian novelist has renounced his title, property and family in favor
of poverty. A tale of two romances, one beginning, one ending, The Last Station is
a story about the diffi culty of love and the impossibility of living without it.
FEATURING Helen Mirren, Christopher Plummer, James McAvoy
DIRECTED BY Michael Hoffman
CUSTOMERS ARE WELCOME TO VIEW their own
video entertainment aboard a United aircraft as long
as they are able to show the programming has an
MPAA rating of “R” or less.
1 hr.
52 min.
(S) Spanish
(G) German
(C) Chinese
(J) Japanese
EXTRAORDINARY MEASURES
[V] Violence
[S] Sexual Situations
[T] Adult Themes
1 hr.
45 min.
“The fi lm can’t help but grip the heart and imagination, especially when the
camera is trained on the two adorable, plucky children whose life-and-death
struggles propel the plot.”—The Washington Post
John Crowley walks away from a successful career when his two youngest
children are diagnosed with a fatal disease. With his wife, Aileen, by his side,
Crowley teams up with a brilliant, unconventional scientist to form a company
focused on developing a life-saving drug.
FEATURING Brendan Fraser, Harrison Ford
DIRECTED BY Tom Vaughan
INVICTUS
HEMISPHERESMAGAZINE.COM | MAY 2010
111
“[Clint] Eastwood’s achievement is something rare. Invictus reveals a master at
the top of his game.”—Rolling Stone
2 hrs.
9 min.
The fi lm tells the story of how Nelson Mandela joined forces with the captain of
South Africa’s rugby team, Francois Pienaar. Believing he can bring his people
together through sports, Mandela rallies the underdog team as it makes a run to
the 1995 World Cup championship.
FEATURING Morgan Freeman, Matt Damon, Scott Eastwood
DIRECTED BY Clint Eastwood

FILM
& TELEVISION
TELEVISION DESCRIPTIONS
The views contained in the video content are not necessarily those of United.
LIVE LAUGH LEARN
MAN V. FOOD
Foodie Adam Richman travels the U.S. tasting
different cities’ signature dishes and tackling eating
challenges. In Los Angeles, he samples a french dip
and chows down on roasted pork tortillas before
facing the Special Number 2, a spicy ramen made
with 10 chilies.
PLAY ON JOHN
John Cohen’s infl uence is felt throughout American
folk music. Cohen is also a painter, documentary
fi lmmaker, teacher and photographer. This is the story
of his amazing body of work, featuring rare footage
of Bob Dylan and interviews with Pete Seeger. Only
showing on p.s. fl ights from Los Angeles and San
Francisco to New York’s JFK Airport.
EVERYBODY LOVES
RAYMOND
Relive the hit sitcom in which sportswriter Ray
Romano and his wife, Debra, live across the street
from Ray’s parents—the cantankerous Frank and
nosy Marie. In this episode, Frank wants to pal
around with Ray—immediately arousing suspicion
and discomfort.
THE OFFICE
Paper sales are more fun than you might have
imagined with the crew at Dunder-Miffl in. Led
by goofball Michael Scott, the company weathers
tough times, while romance blossoms between
employees Jim Halpert and Pam Beasley. In this
episode, an investment banker visits the Scranton,
Pennsylvania, offi ce, putting everyone on edge.
GET IN TOUCH
Like to plan ahead and know what’s playing before your
flight? Text “MOVIE” to 75309 and you’ll get a reply with
the current movies that are playing. If you really like to
plan ahead, text “NEXT MOVIE” for next month’s movies.
What do you think of our programming? We’re open to
suggestions. Please send them to play@united.com or visit
united.com/play.
OCEANS [T]
In just one corner of the Atlantic, there’s crucial
evidence of our oceans’ past and clues about their
future. Paul Rose, Philippe Cousteau Jr., Dr. Lucy Blue
and Tooni Mahto base themselves in the Bahamas.
In one of its most dangerous dives, the team enters
a black hole to discover what our oceans looked like
350 million years ago.
LIFE [T]
Witness the extraordinary things animals do to
survive—such as hippos launching from the water
into the air and chameleons stealing prey from a
spider’s web. Sprint with cheetahs as they band
together to tackle ostriches; watch dolphins form
perfect rings of silt to trap fi sh; and swim with a seal
escaping killer whales off Antarctica.
YOUR COMPLETE GUIDE GUID I E TO MOVIES, M MMOV
OV O IES, TV SHOWS, MUSIC AND PREMIUM PREMIU SEAT COMFORT ABOARD UNITED
MAY 2010
PLAY
THE DOCTOR IS IN
Christopher Plummer talks about his
Imaginarium and being Leo Tolstoy.
Play_0510_p01_Cover.indd 1 25/03/2010 12:21
IF YOUR AIRCRAFT
IS EQUIPPED
with in-seat video,
refer to the separate
Play guide located in
your seat pocket.

Let United PassPlus ®
point your
business in the right direction.
Participating airline partners include:
Business can take you anywhere
at a moment’s notice, so it’s important
to exercise control over your travel.
United PassPlus is a pre-paid travel
program that entitles frequent
travelers and businesses to:
booking flights
®
access
®
elite memberships,
and more
Wherever you venture on business,
United PassPlus can make your travels
more affordable and rewarding.
To learn more or to sign up,
visit united.com/passplus.
©2010 United Air Lines, Inc. All Rights Reserved.

CRAZY HEART
An alcoholic country music singer is able to get
his life and career back on track through his
relationship with a female reporter, and he becomes
a mentor to a contemporary country star at the peak
of his career.
FEATURING Jeff Bridges, Colin Farrell,
Maggie Gyllenhaal
DIRECTED BY Scott Cooper
ME AND ORSON
WELLES
1 hr.
52 min.
1 hr.
54 min.
Based on real theatrical history, Me and Orson Welles
is a romantic coming-of-age story about a teenage
actor who lucks into a role in Julius Caesar as it’s
being reimagined by a brilliant, impetuous young
director named Orson Welles at his newly founded
Mercury Theater in 1937 New York.
FEATURING Christian McKay, Claire Danes, Zac Efron
DIRECTED BY Kirk Jones
Digital media loading occurs between the 25th and 5th
of each month. As a result, please understand if your
fl ight features a different line up before and after the
start of each month.
THE YOUNG VICTORIA
1 hr.
45 min.
It’s 1837, and Victoria is the object of a royal
power struggle. Her uncle, King William, is dying,
and Victoria is in line for the throne. Everyone
around Victoria—her mother, her adviser and her
governess—smothers the queen-to-be and keeps her
out of court. The fi lm follows her as she takes the
throne, learns which advisers to trust and develops
her famous romance with Prince Albert.
FEATURING Emily Blunt, Rupert Friend, Paul Bettany
DIRECTED BY Jean-Marc Vallee
DID YOU HEAR ABOUT
THE MORGANS?
1 hr.
43 min.
Manhattan couple Meryl and Paul Morgan’s almost
perfect lives have only one failure: their dissolving
marriage. When the couple witnesses a murder, the Feds
whisk them away to Wyoming. In their new BlackBerryfree
lives, can the Morgans rekindle the passion?
FEATURING Hugh Grant, Sarah Jessica Parker,
Sam Elliott
DIRECTED BY Marc Lawrence
HEMISPHERESMAGAZINE.COM | MAY 2010
(S) Spanish
(G) German
(C) Chinese
(J) Japanese
THE BLIND SIDE [T]
2 hrs.
4 min.
The Blind Side depicts the true story of Michael Oher,
a homeless youngster taken in by the Tuohys, a wellto-do
family. Oher’s presence in the Tuohy’s lives
leads them to some insightful self-discoveries, and
Oher goes on to become an All-American offensive
left tackle.
FEATURING Sandra Bullock, Tim McGraw, Kathy Bates
DIRECTED BY John Lee Hancock
UP IN THE AIR
[V] Violence
[S] Sexual Situations
[T] Adult Themes
1 hr.
49 min.
Ryan Bingham is a corporate downsizing expert
whose cherished life on the road is threatened just
as he is on the cusp of reaching 10 million frequent
fl yer miles and just after he’s met the frequenttraveler
woman of his dreams.
FEATURING George Clooney, Jason Bateman,
Vera Farmiga
DIRECTED BY Jason Reitman
ELECTRONIC EQUIPMENT/PERSONAL DEVICES
United Airlines strives to make its customer experience safe and comfortable and accordingly has issued the following in regard to the use of electronic equipment/personal devices onboard its
aircraft. However, the following is not a contract and does not create any legal rights or obligations. Certain electronic devices may not be used on our planes for safety reasons. Such devices may cause
electromagnetic interference with cockpit navigation or communications systems during ground operations and while the aircraft is fl ying below 10,000 feet. However, when an aircraft is traveling above
10,000 feet (normally about 10 minutes after takeoff), passengers can use many of the devices listed. Hearing aids, heart pacemakers and watches are acceptable at all times.
These electronic devices can be used in the cabin, but may not be used during takeoff and landing: Calculators; handheld computer games; shavers; portable CD and tape players; laptop computers/
accessory printers/tape drives; portable VCRs/video players
These electronic devices cannot be used on the airplane at any time: Cellular phones (cellular phones maybe used on the plane at the gate before the aircraft door is closed or at captain’s discretion when
the plane is away from the gate and on the ground); televisions; AM/FM transmitters-receivers; remote-controlled toys
In addition, United Airlines has an onboard photography and video policy. Customers who bring personal audio and video equipment onboard may only use these items with headsets. Noise-canceling
headsets may be activated. The use of still and video cameras, fi lm or digital, including any cellular or other devices that have this capability, is permitted only for recording of personal events. However,
photography, audio or video recording of other customers without their express prior consent is strictly prohibited. Also, unauthorized photography, audio or video recording of airline personnel, aircraft
equipment, or procedures is always prohibited. Any voice, audio, video or other photography (motion or still), recording or transmission while on any United Airlines aircraft is strictly prohibited, except to
the extent specifi cally permitted by United Airlines. UAL Corporation October 2009.
115

HEMISPHERESMAGAZINE.COM | MAY 2010
HOW UNITED MOBILE
CHECK-IN WORKS.
1. Go to mobile.united.com
2. Select the “Check-in” option.
3. Check in for your flight.
BOARDING PASS QR CODE
HOW UNITED
MOBILE BOARDING
PASS WORKS.
1. Enter your email address.
2. Receive your mobile
boarding pass.
3. Scan pass at security
checkpoint and gate.
BOARDING PASS QR CODE
mobile
Introducing United
mobile check-in and
mobile boarding pass.
Now you can check in on the go, and have your
boarding pass sent directly to your phone.
WIRELESS CHECK-IN
Enjoy the convenience of using your mobile device to check in for
your flight. To check in on your phone, go to mobile.united.com and
select “Check-in” from the list of options. You can use your Mileage
Plus® number, your email address, your confirmation number or your
E-ticket® number to bring up your reservation. From there you can
check in, request upgrades, and purchase Travel Options for your flight.
It’s like having a check-in kiosk in the palm of your hand. To learn
more about United mobile check-in visit united.com/mobileservices.
PAPERLESS BOARDING PASS
On qualifying flights within the U.S., you can now get your boarding
pass on your mobile device. If mobile boarding pass is available
for your flight, you’ll be prompted to enter your email address so
we can send it to your phone. You’ll receive a link you can click on
to display your boarding pass on the screen of your mobile device.
You’ll be asked to scan your phone at the security checkpoint, and
at the gate to board your flight. It’s an easier way to get through
the airport. To learn more about United mobile boarding pass, and
for a list of eligible airports, visit united.com/mobileservices.

AUDIO
PROGRAMMING
CH.
1
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HEMISPHERESMAGAZINE.COM | MAY 2010
XM RADIO AND UNITED offer a sampling of XM’s exclusive
music channels for your infl ight enjoyment. Find your aircraft
model on the grid below and review the selections on the
channel listing. Everything worth listening to is now on XM.
777 2-CABIN A319 & A320 SELECT A320 747 757 & 767 2-CABIN
MOVIE
English
Top 20 Hits
’70s Hits
Adult Contemporary Hits
Children’s Programming
From the Flight Deck
MOVIE
Dubbed
MOVIE
Dubbed
Classic Rock Adult Contemporary Hits
Classic Rock
MOVIE
English
MOVIE
Dubbed
MOVIE
Dubbed
Adult Contemporary Hits
From the Flight Deck
New Age New Age
New Alternative
MOVIE
English
Top 20 Hits
’70s Hits
Children’s Programming
Adult Album Rock ’70s Hits
Adult Album Rock
’70s Hits
Children’s Programming
MOVIE
English
Top 20 Hits
Modern Adult Hits Modern Adult Hits Modern Adult Hits
Modern Adult Hits
Classical Pops Classical Pops Classical Pops ’60s Hits
Classical Pops
’60s Hits ’60s Hits
’60s Hits
New Country Hits
Blues
Unavailable
Unavailable
Unavailable
From the Flight Deck
MOVIE
English
Top 20 Hits
Adult Contemporary Hits
From the Flight Deck
’80s Hits Children’s Programming
’80s Hits
Smooth Jazz Smooth Jazz
Classic Soul
Today’s R&B Hits
New Country Hits
Smooth Jazz
New Country Hits
Modern Adult Hits
New Country Hits
Classical Pops
Top 20 Hits
Smooth Jazz
FROM THE FLIGHT DECK
’60s Hits
’70s Hits
Adult Contemporary Hits
Children’s Programming
From the
Flight Deck Smooth Jazz
Live communication between
the fl ight deck and FAA air-traffi c
control is offered. As you listen,
your fl ight will be identifi ed by its
fl ight number. This feature is unique to United and
may not be available on all fl ights. Available at your
captain’s discretion.
117

AUDIO
PROGRAMMING
CHANNELS & ARTISTS
SMOOTH JAZZ Watercolors
plays the best contemporary
jazz instrumentals, classic
and new, blended with
just the right vocals. It’s
contemporary crossover
that’s always cool.
WHO YOU’LL HEAR
Dave Koz, Diana Krall, George
Benson, Sade, George Duke
CLASSIC SOUL Soul Town is
a celebration of the Motown,
Stax and Atlantic record
labels—vintage soul and
classic R&B from the 1960s
and ’70s.
WHO YOU’LL HEAR
James Brown, The Four Tops,
Aretha Franklin, The
Supremes
CLASSIC ROCK Hold your
lighters in the air. It’s all
classic rock of the ’60s and
’70s, when music came on
LPs. Drop the needle on
Classic Vinyl.
WHO YOU’LL HEAR
Creedence Clearwater
Revival, The Beatles, Pink
Floyd, Lynyrd Skynyrd, Bad
Company, Rolling Stones
ADULT CONTEMPORARY HITS
The Blend is the soundtrack
of your life—a great mix of
Lite pop hits from the ’70s
through today; never any rap
or rock.
WHO YOU’LL HEAR
Rod Stewart, Billy Joel,
Madonna, Eric Clapton
BLUES From the Delta,
Chicago, New Orleans and
more, B.B. King’s Bluesville
covers more than 80 years
of authentic blues.
WHO YOU’LL HEAR
B.B. King, Buddy Guy, Etta
James, Muddy Waters
NEW COUNTRY HITS The
Highway plays the very
latest New Country, along
with the biggest hits of
the past few years.
WHO YOU’LL HEAR
Kenny Chesney, Taylor
Swift, Carrie Underwood,
Keith Urban, Rascal Flatts,
Sugarland, Tim McGraw
CHILDREN’S PROGRAMMING
Kids Place Live features
award-winning original
content blended with a music
mix of the most popular kids’
movie and TV soundtracks,
plus Children’s Programming’s
recording artists.
WHO YOU’LL HEAR
The Wiggles, Tom Chapin, Dan
Zanes, They Might Be Giants
TODAY’S R&B HITS
R&B Hits from the ‘80s, ‘90s
and today. Sounds that reach
your Heart & Soul.
WHO YOU’LL HEAR
Mary J. Blige, Alicia Keys,
Charlie Wilson, Jill Scott,
Maxwell
ADULT ALBUM ROCK New
music and classic tracks from
artists who’ve stood the test
of time, plus quality rock
from credible new artists.
WHO YOU’LL HEAR
U2, Dave Matthews Band,
Neil Young, Coldplay
NEW AGE Spa is a place of
peace in a sometimes crazy
world. It’s a beautiful place
where you are soothed by
dreamy, fl owing music.
WHO YOU’LL HEAR
Enya, Brian Eno, Tangerine
Dream, Kevin Braheny,
Mark Isham, Suzanne Ciani
’60S HITS The times they
were a-changin’, and so
was the music. ’60s on 6
revisits the British invasion
and Woodstock with DJ
Cousin Brucie.
WHO YOU’LL HEAR
The Beatles, Beach Boys,
Bob Dylan
NEW ALTERNATIVE The latest
alternative rock, best of
the ’90s and the next big
thing before it becomes so
big you can’t stand it.
WHO YOU’LL HEAR
Weezer, The Raconteurs,
The Bravery, Foo Fighters,
Death Cab for Cutie, Jimmy
Eat World
MODERN ADULT HITS It’s the
’90s and now! Hear today’s
pop hits from artists
like Matchbox 20, Alanis
Morissette, Maroon 5, Kelly
Clarkson and John Mayer.
Feel the Pulse of adult pop!
WHO YOU’LL HEAR
Daughtry, No Doubt, Colbie
Caillat, Plain White T’s
’70S HITS ’70s on 7 takes you
back to the days of bell bottoms
and pet rocks, when the music
was wider than ever—from
singer-songwriters and classic
rock to R&B and disco.
WHO YOU’LL HEAR
Elton John, Donna Summer, The
Eagles, Chicago, Fleetwood Mac
XM RADIO AND UNITED offer a sampling of XM’s exclusive music
channels for your infl ight enjoyment. Find your aircraft model on page
118 and review the selections on the channel listing. Everything worth
listening to is now on XM.
TOP 20 HITS Top 20 on 20
plays just the songs you vote
for. Cast your vote anytime
at 20on20.
xmradio.com; then plug in
and hear what’s hot.
WHO YOU’LL HEAR
Black Eyed Peas, Taylor
Swift, Lady Gaga, Beyoncé,
Fall Out Boy
CLASSICAL POPS Listen to
classical music’s greatest
hits and famous movie
music, performed by renowned
orchestras and soloists,
on SIRIUS XM Pops.
WHO YOU’LL HEAR
Boston Pops, Cincinnati
Pops, Andrea Bocelli, James
Galway, Joshua Bell, John
Philip Sousa
’80S HITS “Totally awesome”
’80s on 8 sounds like one of
the great Top 40 stations of
the time, with rock, rhythm
and pop—plus hair bands
and the original MTV VJs.
WHO YOU’LL HEAR
Michael Jackson, Duran
Duran, Cyndi Lauper, Prince,
George Michael

Get commercial-free music, live sports, news and
exclusive entertainment through your existing
vehicle radio with easy Do-It-Yourself installation.
MUSIC · SPORTS · TALK · NEWS · ENTERTAINMENT
EVERYTHING WORTH LISTENING TO IS ON
EARN
4,000 MILES
United Mileage Plus members can enjoy all of
our exclusive entertainment anywhere and earn
4,000 bonus United Mileage Plus miles.*
Visit www.xmradio.com/ua for full details.
*OFFER DETAILS: To qualify for Mileage Plus miles on eligible radios, you must buy a prepaid recurring minimum Quarterly subscription plan to any XM Package (excluding A La Carte, Mostly Music, and News, Talk & Sports), together with the
eligible radio by 5/31/10. You must activate your XM subscription on that radio no later than 5/31/10 with a valid credit card; pay an activation fee of $14.99 and any other fees and taxes that will apply to your subscription, maintain at least 12
months of continuous service, and retain that credit card on the account for automatic recurring service billing. Failure to maintain 12 months of continuous “minimum service commitment” for each radio will result in a $75 early cancellation
fee per radio. Service will automatically renew for additional periods of the same length as the Plan you choose, at the then current renewal rate unless you cancel. Hardware sold separately. This offer may be modifi ed or terminated at any time.
Pricing, programming, schedule, and channel assignments are subject to change. Check xmradio.com for the latest updates. Subscription governed by XM Customer Agreement available at xmradio.com, except that terms regarding
an early termination fee for this offer shall supersede. SIRIUS|XM U.S. Satellite Service available only to those at least 18 years of age in the 48 contiguous USA and DC, with SIRIUS also available in PR (with coverage limitations).
Allow 6-8 weeks after purchase for miles to be posted to member’s account. Miles accrued and awards issued are subject to the rules of the United Mileage Plus program. United, its subsidiaries, affi liates and agents are not responsible for
any products and services of other participating companies and partners. Taxes and fees related to award travel are the responsibility of the passenger. United and Mileage Plus are registered service marks. For complete details about the
Mileage Plus program, visit united.com.
© 2010 SIRIUS XM Radio Inc. SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. Apple, iPhone, iPod and iPod touch are registered trademarks of Apple Inc. All other marks, channel names
and logos are the property of their respective owners. All rights reserved.
29190

ROUTE MAPS
NORTH AMERICAN CITIES
United/United Express Route Cities served by United and
Time zone boundary
United Express
UNITED HUB
Cities served by Star Alliance
or partner Code Share
Anchorage
Honolulu
Kapalua
Vancouver
Victoria
Seattle
Calgary
Saskatoon
Moses
Lake
Spokane
Kalispell
Regina
Portland Pasco
Eugene
North Bend
Redmond
Medford
Crescent City
Klamath
Falls
Eureka
Redding
Chico
Winnipeg
Missoula
Glasgow
Great Falls
Williston
Wolf Point
Helena
Lewistown Sidney
Bozeman
Bismarck
Billings
Miles City Dickinson
Fargo
Boise Cody/
Yellowstone
Sheridan
Idaho Falls
Worland Gillette
Jackson Hole
Rapid City
Minneap
PierreHuron
Sacramento
Reno/Tahoe
Riverton
Casper
Rock Springs
Chadron
Sioux
Falls
SAN FRANCISCO Oakland
San Jose
Modesto
Merced
Fresno
Monterey
Visalia
Inyokern
San Luis Obispo
Bakersfield
Santa Maria
Santa Barbara Burbank
Oxnard LOS ANGELES
Scottsbluff
Salt Lake City
Alliance
Laramie
Vernal
Hayden/
Cheyenne
Steamboat
North Platte
Grand Omaha
Springs
Des
Grand
Island
Moines
Junction Vail/Eagle
DENVER
Kearney
Moab Aspen
McCook
Lincoln
Montrose Gunnison/
Colorado Springs
Las Vegas
Telluride
Crested
Hays
Butte
Salina
Page/
Cortez Durango
Kansas City
Lake Powell
Pueblo
Farmington Alamosa
Garden City Great Bend
B
Orange County
Carlsbad
Ontario
Palm Springs
Prescott
Dodge City
Liberal
Wichita
Springfi
San Diego
Imperial
Yuma
Show Low
Phoenix/Scottsdale
Albuquerque
Oklahoma City
Tulsa
Northwe
Arkansas
Kahului
Kona
0 50 100 150 Miles
0 50 100 150 200 Kilometers
Hilo
Tucson
Los Cabos
Route lines do not refl ect actual fl ight path
Edmonton
El Paso
Puerto Vallarta
Midland/
Odessa
San Antonio
Austin
Laredo
McAllen
Mexico City
Dallas/
Fort
Worth
Houston
Corpus Christi
Harlingen
Brownsville

Duluth
Houghton
Portland
Toronto Syracuse
Albany Boston
Grand
Hartford/
Milwaukee Rapids
Buffalo/
Niagara
Springfield
Falls
Providence
Detroit
Cleveland
New York (La Guardia)
(J.F. Kennedy)
Newark
Columbus
Philadelphia
Baltimore
WASHINGTON, DC (DULLES)
Cincinnati
St. Louis
Louisville
Richmond
Lexington
Norfolk/Virginia Beach
Greensboro/High Point/Winston-Salem
Raleigh/Durham
Nashville Knoxville
Charlotte
Greenville/
Memphis
Spartanburg
Columbia
Atlanta
Birmingham
Charleston
Savannah
Jacksonville
New
Orleans
Orlando
Ottawa
Burlington
Wausau
olis
Eau Claire Green Bay Traverse City
Manchester
Appleton/
Ithaca/
Fox Cities
Muskegon
Midland/ Rochester
Corning
Saginaw
London
Binghamton
Newburgh
Madison
Lansing
Wilkes Barre/
South
Scranton
New Haven
White
Cedar
Bend/Elkhart/
Williamsport
Plains Long Island/Islip
Rapids/
Mishawaka
Iowa City
State
Akron/Canton College Allentown
urlington Peoria Ft.
Moline
Pittsburgh
Wayne
Harrisburg
Johnstown
Altoona
Dayton
Morgantown
Springfield Indianapolis
Clarksburg
Parkersburg
Salisbury
Shenandoah
Valley
(Reagan National)
Huntington Charleston Charlottesville
Beckley
Waynesville
eld
Roanoke
Newport News/Williamsburg
st
Tri-Cities Regional
Paducah
Greenville
New Bern
Asheville
Fayetteville/Ft. Bragg
Jacksonville
Little
Chattanooga
Wilmington
Rock
Huntsville/
Florence
Decatur
Myrtle Beach
Augusta
Jackson
Montgomery
Hilton Head Island
Baton
Rouge
Mobile
Pensacola Tallahassee
Gulfport/
Biloxi
Ft. Walton
Beach
Gainesville
Daytona
Tampa/St. Petersburg
West Palm Beach
Ft. Myers
Freeport
Ft. Lauderdale/Hollywood
Miami
North Eleuthera
Nassau
Key West
Providenciales
Cozumel
Grand Cayman
St. Maarten
St. Thomas
Antigua
San Juan
Punta Cana
St. Kitts
Santo Domingo
0 100 200 300 400 Miles
0 100 200 300 400 500 600 Kilometers
City
Montego Bay
HEMISPHERESMAGAZINE.COM | MAY 2010
Halifax
Hamilton
St. Lucia
121

Delhi
ROUTE MAPS
INTERNATIONAL CITIES
Service to Accra, Ghana begins
June 20, 2010
United Route
Code Share route serviced by a
Star Alliance member
Perth
Harbin
Shenyang Sapporo
Beijing
Baotou
Dalian
Fukuoka Sendai
Seoul
Qingdao
Komatsu
Tokyo
Shanghai Pusan OsakaNagoya
Nanjing
Chengdu Wuhan
Hiroshima
Chongqing Hangzhou
Xiamen
Fuzhou
Okinawa
Guangzhou Taipei
Kolkata Hanoi
Hong Kong
Shenzhen
Bangkok
Saipan
Guam
Phuket
Kuala Lumpur
Singapore
Ho Chi Minh
City (Saigon)
Kota Kinabalu
Melbourne
Code Share route serviced
by a United Partner
Cities served by United,
United Express and Code Share
partners
Cairns
Sydney
Brisbane
Majuro
Queenstown
Nadi
Auckland
Rotorua
Wellington
Christchurch
Dunedin
Time zone boundary
Apia
Honolulu
Rarotonga Cook
San Francisco
Seattle
Los Angeles
Edmonton
Denver
Dallas
Guatem
San
M

Philadelphia
Miami
Aruba
New York
Boston
Frankfurt
Belize
City
Washington, DC
Rio de Janeiro
Copenhagen
Chicago
Newark
Addis Ababa
Paris
Chennai (Madras)
Tel Aviv
Kuwait
Lagos
Johannesburg
Munich
Houston
Accra
Bangalore
Mumbai
Rome
Delhi
Amman
Alma-Ata
Amsterdam
Cape Town
Madrid
Stockholm
London
Dubai
Abu Dhabi Muscat
Vienna
Atlanta
Detroit
Warsaw
Shannon
Buenos Aires
ala City
Salvador
Brussels
Cairo
Asmara
Bahrain
Dakar
Lisbon
Durban
East London
Porto
Hyderabad
Orlando
Tbilisi
Port Elizabeth
Lima
Cuzco
Tegucigalpa
San Pedro Sula
anagua
Cochin
Colombo
Islamabad
Lahore
Peshawar
Trivandrum
Liberia
Doha
Abuja
Karachi
Geneva
Brasilia
Curitiba
Fortaleza
Manaus
Porto Alegre
Salvador
Belo Horizonte
Iguassu Falls
Recife
Dublin
Moscow
Charlotte
Jeddah
Riyadh
Sal
Istanbul
Belfast
Manchester
Birmingham
Bristol
Barcelona
Edinburgh
Glasgow
Hamburg
Oslo
Milan
Berlin
Panama City
Montreal
Toronto
Ottawa
Santiago
Montevideo
123
Budapest
Lisbon
Porto
Turin
Lyon Geneva
Paris
London
Oslo
Copenhagen
Hamburg
Brussels
Hannover
Frankfurt
Nuremberg
Milan
Venice
Pisa
Rome
Naples
Trieste
Istanbul
Bucharest
Kiev
Vienna
Munich
Prague
Warsaw
Helsinki
Luga
Berlin
Bremen
Graz
Innsbruck Klagenfurt
Linz
Salzburg
Sofia
Sarajevo
Cologne
Dresden
Verona
Vilnius
Katowice
Marseille Nice
Stuttgart
Riga
Stavanger
Ancona
Dublin
Bologna
Florence
Genoa
Stockholm
Amsterdam
Basel
Aberdeen
Edinburgh
Belfast
Birmingham
Bergen
Ankara
Glasgow
Manchester
Skopje
Belgrade
Shannon
Cork
Adan
Antalya
Izmir
Leipzig
HEMISPHERESMAGAZINE.COM | MAY 2010

INFORMATION & TERMINAL DIAGRAMS
DOMESTIC
MAKING YOUR CONNECTING FLIGHT. Whether your next fl ight is on United or one of the Star
Alliance partners around the world, use the terminal diagrams on pages 125–128 to plan
your connection. In addition to gate locations, these maps show ticket counters, United
Red Carpet Clubs and interterminal transportation.
CONTACT INFORMATION
Reservations
united.com
800-UNITED-1 (800-864-8331)
Automated Flight Information
800-UNITED-1 (800-864-8331)
Mileage Plus
24-Hour Account Information &
Award Travel
united.com/mileageplus
800-UNITED-1 (800-864-8331)
Mileage Plus Visa Customer
Service
united.com/chase
800-537-7783
Baggage Services
united.com/baggage
800-UNITED-1 (800-864-8331)
Refunds
united.com/refunds
800-UNITED-1 (800-864-8331)
Customer Relations
united.com/customerrelations
Email: customerrelations@
united.com
800-UNITED-1 (800-864-8331)
Red Carpet Club
united.com/redcarpetclub
866-UA-CLUBS (toll-free)
520-881-0500 (outside the U.S.)
Hearing Impaired (TDD)
800-323-0170
Language Assistance (Asian)
800-426-5560
Reservaciones en Español
800-426-5561
United Cargo
unitedcargo.com
800-UA-CARGO (800-822-2746)
United Services
unitedsvcs.com
TRAVEL ASSISTANCE FOR DELAYED OR CANCELED FLIGHTS
At United Airlines, our priority is safety and keeping an on-time
schedule. On occasion, canceling or delaying a fl ight is the only option
to assure we maintain the highest safety standards.
Flight canceled? We automatically confi rm you on the next United
fl ight with available seats. EasyCheck-in® units located in the concourse
will assist you with information and a boarding pass—it will also help
you standby for an earlier United fl ight if one is scheduled. If you want
to travel standby and aren’t boarded, we will transfer your name to the
next United fl ight to your destination until you are onboard.
What about my bag? Baggage is boarded on the next fl ight if space
is available. This means your bags may arrive before you. United will
secure the bag until you claim it. See a baggage claim representative.
What if I have to stay overnight? If a fl ight is canceled to address a
mechanical issue or another similar reason within our control, we
Meetings Plus
800-MEET-UAL (800-633-8825)
Duty Free World
6095 NW 167th St. Suite D-4
Miami, FL 33015 USA
800-668-6182
United Vacations
unitedvacations.com
800-32-TOURS (800-328-6877)
Charter an Airplane
united.com/charter
Small Package Same Day
Shipping
Small Package Dispatch (SPD)—
Airport-to-airport service:
800-722-5243
Employment Opportunities
united.com/jobs
888-UAL-JOBS (888-825-5627)
EasyCheck-in kiosks are located
on the concourse to assist
customers who have experienced
a misconnection or canceled
fl ight. Customers who have
e-tickets and are traveling
domestically may use the kiosk to:
1. Rebook on another fl ight
2. Obtain a boarding pass
3. Standby for the next fl ight to
their destination
will provide you with a hotel and meal voucher. For uncontrollable
events—such as weather—we may be able to help you locate a local
hotel at a discounted rate; however United does not cover hotel or
meal expenses in this event. If we can not retrieve your checked bag,
overnight kits containing toiletries are available. Please see an agent.
What if the reason for my travel no longer exists? If as a result of the
delay or cancelation you decide not to travel, call United reservations
(1-800 UNITED-1) to get information on your options.
Help us help you keep informed. Sign up for EasyUpdate®, our messaging
service. If your fl ight is canceled or delayed, EasyUpdate® will
inform you. Enroll at united.com/easyupdate. At home? Go to united.
com for information or to check-in and print your boarding pass.
Your safety and satisfaction are important. We appreciate your business
and apologize for any inconvenience you may have experienced.

ORD
IAD
HEMISPHERESMAGAZINE.COM | MAY 2010
CHICAGO / O’HARE INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
United Red Carpet Club
United First International Lounge
United Arrivals Suite
United Premier Check-In
Power Charging Station
Interterminal Shuttle Bus Stop / Train Stop
United Easy Check-In
Medical Center
WASHINGTON / DULLES INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
United Red Carpet Club
United First International Lounge
International Arrivals Suite
United Premier Check-In
United Easy Check-In
TERMINAL
FIVE
International
Arrivals
Concourse C
Air Canada
C2 C12 C18
C1
TERMINAL
THREE
Concourse M
A2 A4 A6
A1 A3 A5
Train
Concourse F
US Airways
C Connector Tunnel
A14
F11
C24
C9 C17 C27
Z GATES
US Airways
F14
F10
F4
TERMINAL
TWO
Concourse A
F6
F1
Elevated Airport
Transit System (ATS)
D2
D1 D3
MAIN TERMINAL
E3
E1
Concourse E
Air Canada
B1
A32
B6
Concourse B
Continental
Lufthansa
C1
B9
B22
C9
Pedestrian
Tunnel
TERMINAL
ONE
B14
B18
C8
C17
C19
Concourse D
D8 D30
125
Concourse C
ANA
C16
C18
B37 B79
C24
Concourse B
ANA
Continental
Austrian Airlines
SAS
South African Airways
Lufthansa
C32
Shuttle runs between Gates C9 and E3.

LAX
SFO
DEN
TERMINAL DIAGRAMS
DOMESTIC & OVERSEAS
MAKING YOUR CONNECTING FLIGHT. Whether your next fl ight is on United or one of the Star
Alliance partners around the world, use the terminal diagrams on pages 125–128 to plan
your connection. In addition to gate locations, these maps show ticket counters, United
Red Carpet Clubs and interterminal transportation.
LOS ANGELES INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
United Red Carpet Club
United First International Lounge
United Premier Check-In
Interterminal Shuttle Bus Stop
United Easy Check-In
SAN FRANCISCO INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
United Red Carpet Club
United First International Lounge
United Arrivals Suite
International Arrivals Suite
United Premier Check-In
Power Charging Station
United Easy Check-In
Medical Center
DENVER INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
International Arrivals Suite
United Premier Check-In
Interterminal Train Stop
United Easy Check-In
15
16
TOM BRADLEY
INTERNATIONAL
TERMINAL
Lufthansa
Thai Airways
ANA
Singapore
Asiana
Swiss
Concourse C
US Airways
Concourse A
Air Canada
Continental
Lufthansa
25
26
28
TERMINAL
WEST
TERMINAL 3 TERMINAL 2
Air Canada
Air New Zealand
TERMINAL 3
Concourse F
88
Concourse G
United
Air New Zealand
ANA
Lufthansa
Singapore
37
36
79
80
89 81
International Terminal
Secure Connector
39
38
73
35 41
72
78A
76A
Concourse A
Asiana
71
TERMINAL
EAST
67A
TERMINAL 4 TERMINAL 5 TERMINAL 6
Continental
49
64
69A 68B
TERMINAL 1
US Airways
12
4B
Concourse E
Air Canada
TERMINAL 1
76
88
TERMINAL 7 TERMINAL 8
★
71A
75A
57
57
50 60
70A
72
Concourse B
Continental
US Airways
Concourse B
81
80
77
91
80 92

LHR
LONDON / HEATHROW INTERNATIONAL AIRPORT
United Gate Area
United Arrivals Suite
United Premier Check-In
Interterminal Shuttle Bus Stop
FRA
FRANKFURT INTERNATIONAL AIRPORT
United Gate Area
Interterminal Train Stop
Medical Center
NRT
TOKYO / NARITA INTERNATIONAL AIRPORT
United Gate Area
United Red Carpet Club
United First International Lounge
United Premier Check-In
Medical Center
TERMINAL 5
Pier A, Level 3
Gates A51-A65
TERMINAL 3
Lufthansa Tower Lounge
Level 5
TERMINAL 4
Satellite 4
43
Pedestrian Transfer Tunnel
47
B26
B24
HEMISPHERESMAGAZINE.COM | MAY 2010
B20
B28
TERMINAL ONE
B300-B303
B332-B340
Pier B
TERMINAL 1
36
TERMINAL 2
C1
B48
B44
37
C5
B46
Satellite 3 Satellite 2
37
38 32
Pedestrian Tunnel
Satellite 5
South Wing
31
Fourth Floor
Third Floor
Zone D
Zone A
TERMINAL 1
42
39
127
43
50
Pier C
C7
C8
56
Train to Terminal 2
North Wing
Satellite 1

TERMINAL DIAGRAMS
STAR ALLIANCE
United Gate Area
United Red Carpet Club
United First International Lounge
United Arrivals Suite
International Arrivals Suite
United Premier Check-In
US AIRWAYS HUBS CONTINENTAL HUBS
PHL
CLT
PHX
PHILADELPHIA INTERNATIONAL AIRPORT
Concourse A
West
CHARLOTTE DOUGLAS INTERNATIONAL AIRPORT
Concourse E
PHOENIX SKY HARBOR INTERNATIONAL AIRPORT
TERMINAL 2
United
1
7
Concourse A
East
Concourses B-E
US Airways
Concourses A, B, C & F
US Airways
Concourse C
Concourse D
Concourse B Concourse C
Concourse F
Continuous shuttle bus pickup and drop-off between Gates F10 and C16.
1
7
Concourse B
TERMINAL 4
US Airways
Concourse A Concourse B
13
Concourse E
Concourse D
United
2 4
Concourse A
United
Concourse B
International
To transfer between terminals, catch the interterminal bus curbside.
IAH
CLE
EWR
Power Charging Station
Interterminal Shuttle Bus Stop / Train Stop
United Easy Check-In
Medical Center
HOUSTON GEORGE BUSH INTERCONTINENTAL AIRPORT
A25-30
A17-24
TERMINAL A
United
TerminaLink connects B, C, D and E.
It is above ground transportation between terminals while inside security.
CLEVELAND HOPKINS INTERNATIONAL AIRPORT
C22
D14
C19 C16
C25
D10
D17
Concourse C
Continental
C14
D21
D6
C7
C29 C10 C4
D25
D2
B3
C2
Pedestrian Tunnel
D28
NEWARK LIBERTY INTERNATIONAL AIRPORT
115
98
127
Shuttle Bus
136
92
80
102
72
101
130
TERMINALS A-E
Continental
A3-15 B76-83 B84-91
B68-75 B60-67
TERMINAL B
88
75
71
B3
TERMINAL C
Continental
TerminaLink
AirTrain
B2
TERMINAL B
TERMINAL C TERMINAL E
Concourse B
United
Concourse D
Continental
AirTrain connects to Amtrack and New Jersey Transit.
B1
C14-23
TERMINAL A
United
Continental
A3
TERMINAL D
E10-14
C34-42 E1-9 E15-24
Concourse A
A2
A1

ENJOY A WORLD OF STAR ALLIANCE CONNECTIONS AND PRIVILEGES. On May 13, TAM Airlines
becomes the newest member of the Star Alliance. TAM offers more than 750 daily fl ights to
destinations throughout South America, Europe and the United States.
ALLIANCES AND PARTNERSHIPS
STAR ALLIANCE PARTNERS
Effective May 13, 2010, TAM will become a Star Alliance member
REGIONAL ALLIANCE PARTNERS
You can earn and redeem miles on many of our Regional
Alliance Partners. See united.com/airlinepartners for specifi c
information about each of our Regional Alliance Partners.
Aer Lingus
Air Dolomiti
Continental Connection
Emirates
Great Lakes
Hawaiian Airlines
Island Air
Jet Airways
Qatar Airways
TACA Group
HEMISPHERESMAGAZINE.COM | MAY 2010
129
STAR ALLIANCE Established in 1997 as the fi rst
truly global airline alliance to offer customers a
worldwide travel network that aims to provide
customers a seamless travel experience across
multiple airlines. Today the Star Alliance network
offers more than 18,900 daily fl ights to 983
destinations in 169 countries.
EARN MILEAGE PLUS® MILES AND ELITE STATUS FASTER
With the largest airline alliance, you can earn
miles almost anywhere in the world you fl y. Miles
can be earned on most fares on almost every Star
Alliance fl ight and can be credited to your Mileage
Plus account. Plus the fl ight miles you earn will
count toward elite status in Mileage Plus. See
united.com/airpartners for details.
EARN RECOGNITION AROUND THE WORLD The more
miles you fl y with United and the Star Alliance
airlines, the higher your Mileage Plus elite status
can be: Premier®, Premier Executive® or 1K®.
Mileage Plus elite status is recognized across
the alliance as either Star Alliance Silver or Star
Alliance Gold, with travel benefi ts worldwide. See
united.com/staralliance for the Star Silver and Star
Gold benefi ts you can receive.
AWARD TRAVEL IS NOW EASIER With Star Alliance
Awards, you can use your Mileage Plus miles
for award travel on any Star Alliance carrier
worldwide. Or use them for Star Alliance Upgrade
Awards—upgrade to a premium cabin and travel in
comfort (available on most Star Alliance airlines).

CUSTOMS
& IMMIGRATION
ENTRY REGULATIONS
CUSTOMS DECLARATION
ENGLISH
All passengers (or one per family) are
required to complete the Customs
Declaration forms prior to arrival in the U.S.
The forms will be distributed infl ight and
should include all personal data in English
and in capital letters. Please ensure you sign
your name.
SPANISH/ESPAÑOL
Todos los pasajeros (o uno por cada familia)
tienen que llenar los formularios de
Declaración de Aduanas antes de llegar a
los EE.UU. Los formularios se distribuirán
durante el veulo y deben incluir todos sus
datos personales en inglés y con letras
mayúsculas. No olvide fi rmar en el reverso
del formulario.
1. Apellido, Nombre, Segundo
nombre
2. Fecha de nacimiento (Día/Mes/Año)
HAZARDOUS MATERIALS
The following items are considered hazardous
materials. Do not pack in checked or
carry-on luggage.
FLAMMABLE LIQUIDS OR SOLIDS
Fuel, paints, solvents, lighter fl uid, matches
WEAPONS
Loaded fi rearms, ammunition, gunpowder,
Mace, tear gas, pepper spray
HOUSEHOLD ITEMS
Drain cleaners and solvents
COMPRESSED GASES
Spray can, butane fuel, oxygen bottles
FIREWORKS
Firecrackers, sparklers or explosives
OTHER HAZARDOUS MATERIALS
Dry ice, gasoline-powered tools, camping
equipment with fuel, wet cell batteries,
oxidizers, corrosives, radioactive materials,
3. Cuántos familiares viajan con usted
4. (a) Dirección en los EE.UU.
(nombre del hotel/lugar)
(b) Ciudad, (c) Estado
5. Pasaporte expedido en (páis)
6. Número del pasaporte
7. País de residencia
8. Países que visitó durante este viaje
antes de su llegada a los EE.UU.
9. Línea aérea/número de vuelo o nombre
del barco
10. El propósito principal de este viaje es de
negocios: Sí / No
11. Traigo (Traemos)
(a) frutas, plantas, alimentos, insectos:
Sí / No
(b) carnes, animales, productos de
animales o silvestres: Sí / No
(c) agentes de enfermedades, cultivos
celulares, caracoles:Sí / No
(d) tierra o he (hemos) estado en fi nca/
granja/pastizales: Sí / No
12. He (Hemos) estado en cercanías de
ganado (tocando o manipulándolo):
Sí / No
13. Llevo (Llevamos) divisas o
instrumentos monetarios por valor
superior a $10,000 o su equivalente en
moneda extranjera (Véase la defi nición
de instrumentos monetarios al dorso):
Sí / No
14. Tengo (Tenemos) mercancías
comerciales (artículos para la venta,
muestras para solicitar pedidos o bienes
que no constituyen efectos personales):
Sí / No
15. Residentes—el valor total de todos
los bienes, incluidas las mercancías
comerciales que he (hemos) comprado
en el extranjero, (incluyendo regalos
para otras personas, pero sin incluir
los artículos enviados por correo a
los EE.UU.) y que estoy (estamos)
introduciendo en los EE.UU. es de:
$___
Visitantes—el valor total de todos
los artículos que permanecerán en
los EE.UU., incluidas las mercancías
comerciales, es de: $___
I-94 ARRIVAL / DEPARTURE RECORD
DEPARTMENT OF HOMELAND SECURITY OMB No. 1651-0111
U.S. Customs and Border Protection
Welcome to the United States
I-94 Arrival/Departure Record
Instructions
This form must be completed by all persons except U.S. Citizens, returning resident aliens,
aliens with immigrant visas, and Canadian Citizens visiting or in transit.
Type or print legibly with pen in ALL CAPITAL LETTERS. Use English. Do not write on the
back of this form.
This form is in two parts. Please complete both the Arrival Record (Items 1 through 17) and
the Departure Record (Items 18 through 21).
When all items are completed, present this form to the CBP Officer.
Item 9 - If you are entering the United States by land, enter LAND in this space. If you are
entering the United States by ship, enter SEA in this space.
5 U.S.C. § 552a(e)(3) Privacy Act Notice: Information collected on this form is required by Title 8 of the U.S. Code,
including the INA (8 U.S.C. 1103, 1187), and 8 CFR 235.1, 264, and 1235.1. The purposes for this collection are to
give the terms of admission and document the arrival and departure of nonimmigrant aliens to the U.S. The
information solicited on this form may be made available to other government agencies for law enforcement purposes
or to assist DHS in determining your admissibility. All nonimmigrant aliens seeking admission to the U.S., unless
otherwise exempted, must provide this information. Failure to provide this information may deny you entry to the
United States and result in your removal.
CBP Form I-94 (05/08)
OMB No. 1651-0111
Arrival Record
Admission Number
See Other Side
ENGLISH
Prior to arrival in the U.S., all foreign
nationals (except Canadian citizens and
U.S. permanent residents or nationals
of countries entitled to the Visa Waiver
Program—see I-94W on next page) are
required to complete an I-94 form. One
form is required for each family member.
Customers should complete all personal and
travel-related information included on the
front side of the form. Please do not write on
ENGLISH
000000000 00
1. Family Name
2. First (Given) Name 3. Birth Date (DD/MM/YY)
4. Country of Citizenship 5. Sex (Male or Female)
6. Passport Issue Date (DD/MM/YY) 7. Passport Expiration Date (DD/MM/YY)
8. Passport Number 9. Airline and Flight Number
10. Country Where You Live 11. Country Where You Boarded
12. City Where Visa Was Issued 13. Date Issued (DD/MM/YY)
14. Address While in the United States (Number and Street)
15. City and State
16. Telephone Number in the U.S. Where You Can be Reached
17. Email Address
DEPARTMENT OF HOMELAND SECURITY
U.S. Customs and Border Protection
Departure Record
Admission Number
000000000 00
18. Family Name
CBP Form I-94 (05/08)
OMB No. 1651-0111
19. First (Given) Name 20. Birth Date (DD/MM/YY)
21. Country of Citizenship
CBP Form I-94 (05/08)
STAPLE HERE
Effective January 12, 2009, all passengers
who intend to travel to the United States
without a U.S. Visa under the terms of
the Visa Waiver Program must obtain
an electronic preauthorization or ESTA
in advance of travel. When planning
international travel, please be sure that
you are in possession of all required
documents. Remember to allow ample time
for acquiring offi cial travel documents. For
complete information on the requirements,
and to apply for ESTA, please visit www.
cbp.gov/esta.
the back side of the form. All information
should be written in capital letters and in
English. You are required to keep this form
until your departure from the U.S.
SPANISH / ESPAÑOL
Antes de su llegada a los Estados Unidos,
todos los ciudadanos extranjeros (excepto
los ciudadanos de Canadá y los residentes
permanentes en los Estados Unidos o
ciudadanos de los países que tienen el
Programa “Visa Waiver”—Ver formulario
I-94W en hoja adjunta) tienen que llenar
un formulario I-94. Hay que rellenar un
formulario por cada miembro de la familia.
Los pasajeros llenarán toda la información
personal y relativa al viaje que se incluye en
el anverso del formulario. Le rogamos que
no escriba en el reverso del formulario. Toda
la información debe estar escrita con letras
mayúsculas y en inglés. Le rogamos que
guarde este formulario hasta que salga de
los Estados Unidos.
1. Apellido
2. Nombre
3. Fecha de nacimiento
(Día/Mes/Año)
4. País de ciudadanía
5. Sexo (masculino o femenino)
6. Fecha de emisión del pasaporte
7. Fecha de vencimiento del pasaporte
8. Número de pasaporte
9. Aerolínea y número de vuelo
10. País donde vives
11. País en el que abordaron
12. Ciudad donde obtuvo el visado
13. Fecha del visado (Día/Mes/Año)
14. Direccion donde se quedará en los
EE.UU (Número, calle)
15. Ciudad y Estado
16. Teléfono de contacto en EE.UU.
17. Dirección de correo electrónico
18. Apellido
19. Nombre
20. Fecha de nacimiento (Día/Mes/Año)
21. Pais de ciudadanía
HAZARDOUS MATERIALS NOTICE & IMPORT RESTRICTIONS ELECTRONIC SYSTEM FOR TRAVEL AUTHORIZATION
poisons, infectious substances
NOTE
There are special exceptions for small
quantities of up to 70 oz. (2 kg or 2 liters) of
medicinal and toilet articles carried in your
luggage. For further information, check with
any airline representative.
IMPORT RESTRICTIONS
Please note new controls on the import of
meat, fi sh, plants and their products into the
United Kingdom and European Union. Check
the advisory notices displayed in the baggage
hall for a detailed explanation of these
restrictions. If you possess any of these items,
please declare them to customs in the red
channel to avoid legal consequences.
SPANISH / ESPAÑOL
A partir del 12 de enero de 2009, todos los
pasajeros que quieran viajar a los EE.UU.
(entre los terminos del programa de no tener
que usar la Visa) tendran que obtener una
preautorización electronica o ESTA antes
de viajar. Cuando estés coordinando viajes
internacionales, este seguro que tenga todos
los documentos requerídos. No se olvide
de dejar tiempo sufi ciente para adquirir los
documentos ofi ciales de viaje.
Para información completa sobre todos los
requisitos, y para aplicar para ESTA, por
favor visite www.cbp.gov/esta.

I-94 NONIMMIGRANT VISA WAIVER / FRONT
DEPARTMENT OF HOMELAND SECURITY
OMB No. 1651-0111
U.S. Customs and Border Protection
Welcome to the United States
I-94W Nonimmigrant Visa Waiver Arrival/Departure Record
Instructions
This form must be completed by every nonimmigrant visitor not in possession of a visitor’s
visa, who is a national of one of the countries enumerated in 8 CFR 217. The airline can
provide you with the current list of eligible countries.
Type or print legibly with pen in ALL CAPITAL LETTERS. USE ENGLISH
This form is in two parts. Please complete both the Arrival Record (Items 1 through 15) and
the Departure Record (Items 18 through 21). The reverse side of this form must be signed
and dated. Children under the age of fourteen must have their form signed by a parent or
guardian.
Item 9 - If you are entering the United States by land, enter LAND in this space.
If you are entering the United States by ship, enter SEA in this space.
5 U.S.C. § 552a(e)(3) Privacy Act Notice: Information collected on this form is required by Title 8 of the U.S. Code,
including the INA (8 U.S.C. 1103, 1187), and 8 CFR 235.1, 264, and 1235.1. The purposes for this collection are to
give the terms of admission and document the arrival and departure of nonimmigrant aliens to the U.S. The
information solicited on this form may be made available to other government agencies for law enforcement purposes
or to assist DHS in determining your admissibility. All nonimmigrant aliens seeking admission to the U.S., unless
otherwise exempted, must provide this information. Failure to provide this information may deny you entry to the
United States and result in your removal.
Admission Number
00000000000
Arrival Record
VISA WAIVER
1. Family Name
2. First (Given) Name 3. Birth Date (DD/MM/YY)
4. Country of Citizenship 5. Sex (Male or Female)
6. Passport Issue Date (DD/MM/YY) 7. Passport Expiration Date (DD/MM/YY)
8. Passport Number 9. Airline and Flight Number
10. Country Where You Live 11. City Where You Boarded
12. Address While in the United States (Number and Street)
13. City and State
14. Telephone Number in the U.S. Where You Can be Reached
15. Email Address
16. 17.
Admission Number
00000000000
Departure Record
VISA WAIVER
18. Family Name
See Other Side
CBP Form I-94W (05/08)
OMB No. 1651-0111
19. First (Given) Name 20. Birth Date (DD/MM/YY)
21. Country of Citizenship
Government Use Only
CBP Form I-94W (05/08)
STAPLE HERE
ENGLISH
Prior to arrival in the United States, foreign
nationals (except Canadian citizens and
U.S. permanent residents) who are not
in possession of a visitors visa and are
entitled to the Visa Waiver Program are
required to complete the I-94W form. One
form is required for each family member.
Customers should complete all personal
and travel-related information included
on the front side of the card. Please ensure
that you answer all questions and sign and
date where indicated on the back side of this
form. All customers must provide a U.S.
address for entry.
Countries that are participants of
the Visa Waiver Program are as follows:
Andorra, Australia, Austria, Belgium,
Brunei, *Czech Republic, Denmark,
*Estonia, Finland, France, Germany,
*Greece, *Hungary, Iceland, Ireland,
Italy, Japan, *Latvia, Liechtenstein,
STAYING FIT: INFLIGHT FLEXIBILITY
Knee Flexion: Lift knee toward
chest, decreasing the amount of
joint space at back of the knee.
Repeat with other leg.
Knee Extension: Straighten knee,
increasing the amount of joint
space at the back of the knee
to its full range. Repeat with
other leg.
*Lithuania, Luxembourg, *Malta, Monaco,
the Netherlands, New Zealand, Norway,
Portugal, San Marino, Singapore, *Slovakia,
Slovenia, *South Korea, Spain, Sweden,
Switzerland, the United Kingdom.
*Nationals of these countries must present
an electronic (e-ppt) passport to be eligible
for the U.S. Visa Waiver Program.
Nationals of all Visa Waiver countries
must present a machine-readable passport
for the U.S. Visa Waiver Program.
SPANISH / ESPAÑOL
Antes de su llegada en los Estados Unidos,
los ciudadanos extranjeros (excepto
ciudadanos Canadienses y residentes
permanentes de los Estados Unidos) que
no tengan un visado de visita y se acojan
al programa “Visa Waiver”, tienen que
completar el formulario I-94W. Se requiere
un formulario por cado miembro de
familia. Los pasajeros deberán rellenar toda
información tanto personal como relacionada
con viajes en el anverso de la tarjeta. Por
favor, asegúrese de contestar todas las
preguntas , fi rmen y pongan la fecha en el
lugar indicado en el formulario. Todos los
pasajeros deben proporcionar una dirección
en Estados Unidos para entrar al país.
Los países que participan del Programa
de exención de visas son los siguientes:
Alemania. Andorra, Australia, Austria,
Bélgica, Brunei, *Corea del Sur, Dinamarca,
*Eslovaquia, Eslovenia, Espána, *Estonia,
Finlandia, Francia, *Grecia, *Hungría,
Irlanda, Islandia, Italia, Japón, *Letonia,
Liechtenstein, * Lituania, Luxemburgo,
*Malta, Mónaco, Noruega, Nueva Zelandia,
Países Bajos, Portugal,*República Checa,
San Marino, Singapur, Suecia, Suiza y el
Reino Unido.
*Los ciudadanos de estos países deben
presentar un electrónicos (e-ppt) pasaporte
para ser elegible para del Programa de
exención de visas de Estados Unidos.
Los ciudadanos de los demás países
exentos de visas deben presentar un
pasaporte de lectura electrónica en el marco
del Programa de exención de visas de
Estados Unidos a partir del 26 de octubre
de 2004.
1. Apellido
2. Nombre
3. Fecha de nacimiento
(Día/Mes/Año)
Do any of the following apply to you? (Answer Yes or No)
A. Do you have a communicable disease; physical or mental disorder, or are
Yes No
you a drug abuser or addict?
B. Have you ever been arrested or convicted for an offense or crime involving
Yes No
moral turpitude or a violation related to a controlled substance; or been
arrested or convicted for two or more offenses for which the aggregate
sentence to confinement was five years or more; or been a controlled
substance trafficker, or are you seeking entry to engage in criminal or
immoral activities?
C. Have you ever been or are you now involved in espionage or sabotage; or in
Yes No
terrorist activities; or genocide; or between 1933 and 1945 were involved, in
any way, in persecutions associated with Nazi Germany or its allies?
D. Are you seeking to work in the U.S.; or have ever been excluded and
Yes No
deported; or been previously removed from the United States; or procured
or attempted to procure a visa or entry into the U.S. by fraud or
misrepresentation?
E. Have you ever detained, retained or withheld custody of a child from a U.S.
Yes No
citizen granted custody of the child?
F. Have you ever been denied a U.S. visa or entry into the U.S. or had a U.S.
Yes No
visa cancelled? If yes,
when? ______________________ where? _________________________
G. Have you ever asserted immunity from prosecution?
Yes No
IMPORTANT: If you answered “Yes” to any of the above, please contact the American Embassy
BEFORE you travel to the U.S. since you may be refused admission into the United States.
Family Name (Please print) First Name
Country of Citizenship Date of Birth
WAIVER OF RIGHTS: I hereby waive any rights to review or appeal of a U.S. Customs and Border
Protection officer’s determination as to my admissibility, or to contest, other than on the basis of an
application for asylum, any action in deportation.
CERTIFICATION: I certify that I have read and understand all the questions and statements on this
form. The answers I have furnished are true and correct to the best of my knowledge and belief.
Signature Date
Paperwork Reduction Act Statement: An agency may not conduct or sponsor an information
collection and a person is not required to respond to this information unless it displays a current valid
OMB control number. The control number for this collection is 1651-0111. The estimated average
time to complete this application is 8 minutes per respondent. If you have any comments regarding the
burden estimate you can write to U.S. Customs and Border Protection, Asset Management, 1300
Pennsylvania Avenue, NW, Washington DC 20229
Departure Record
Important – Retain this permit in your possession; you must surrender it when you leave the U.S.
Failure to do so may delay your entry into the U.S. in the future.
You are authorized to stay in the U.S. only until the date written on this form. To remain past this date,
without permission from Department of Homeland Security authorities, is a violation of the law.
Surrender this permit when you leave the U.S.:
- By sea or air, to the transportation line;
- Across the Canadian border, to a Canadian Official;
- Across the Mexican border, to a U.S. Official.
Warning: You may not accept unauthorized employment; or attend school; or represent the foreign
information media during your visit under this program. You are authorized to stay in the U.S. for 90
days or less. You may not apply for: 1) a change of nonimmigrant status; 2) adjustment of status to
temporary or permanent resident, unless eligible under section 201(b) of the INA; or 3) an extension of
stay. Violation of these terms will subject you to deportation. Any previous violation of this program,
including having previously overstayed on this program without a proper DHS authorization, will
result in a finding of inadmissibility as outlined in Section 217 of the Immigration and Nationality Act.
Port:
Date:
Carrier:
Flight No./Ship Name:
4. Nacionalidad
5. Sexo (varón/hembra)
6. Fecha de emisión del pasaporte
7. Fecha de vencimiento del pasaporte
8. Número de pasaporte
9. Aerolínea y número de vuelo
10. País de residencia
11. País en el que abordó
12. Direccion donde se quedará en los
EE.UU (Número, calle)
13. Ciudad y Estado
14. Teléfono de contacto en EE.UU.
15. Dirección de correo electrónico
SPANISH / ESPAÑOL
¿Le afecta alguna de estas restricciones a
usted? (Conteste Si o No)
A. ¿Padece usted de alguna enfermedad
contagiosa, defi ciencia física o
mental, o es adicto a las drogas?
Sí / No
Dorsifl exion: With heel on fl oor, point
toes upward, decreasing the angle
between the foot and front of the leg.
Repeat with other foot.
Plantar Flexion: Lift the heel and
keep toes pointed toward the fl oor,
increasing the angle between the top
of the foot and front of the leg. Repeat
with other foot.
HEMISPHERESMAGAZINE.COM | MAY 2010
I-94 NONIMMIGRANT VISA WAIVER / BACK
131
B. ¿Ha sido usted arrestado o condenado
por alguna infracción o delito de
depravación moral; o por una violación
relacionada con estupefacientes;
arrestado o condenado por dos o más
infracciones cuya sentencia total de
reclusión fuera igual o superior a cinco
años; ha sido trafi cante de estupefacientes,
o pretende entrar en los Estados Unidos
para realizar actividades criminales o
inmorales? Sí / No
C. ¿Ha estado o está implicado en actos
de espionaje o sabotaje, actividades
terroristas o genocidios; o participó
de algún modo entre 1933 y 1945
en persecuciones relacionadas con la
Alemania nazi o sus aliados? Sí / No
D. ¿Tiene intención de trabajar en los
Estados Unidos; ha sido excluido o
deportado; o ha sido expulsado de los
Estados Unidos, o ha obtenido
o intentado obtener un visado o la
entrada a los Estados Unidos por
medios fraudulentos o dando
información falsa? Sí / No
E. ¿Ha detenido, retenido, o impedido
la custodia de un niño que corresponda
legalmente a un ciudadano de los
Estados Unidos? Sí / No
F. ¿Se le ha cancelado o denegado
alguna vez el visado o la entrada en los
Estados Unidos? En caso afi rmitavo,
especifi que? Sí / No
¿Cúando? ¿Dónde?
G. ¿Ha hecho valer alguna vez su
inmunidad frente a un
procesamiento? Sí / No
IMPORTANTE: Si ha contestado
afi rmativamente alguna de las preguntas,
comuníquese con la Embajada de los Estados
Unidos ANTES de su viaje, ya que se le puede
denegar la entrada en los Estados Unidos.
RENUNCIA DE DERECHOS: Por la presente
renuncio el derecho a solicitar la revisión del
Ofi cial de Inmigración acerca de mi admisión
en los Estados Unidos, o a apelarla, o a
impugnar cualquier acto de deportación que
no sea por razón de una solicitud de asilo.
DECLARACIÓN: Declaro que he leído y
entendido todas las preguntas y enunciados
enumerados en esta solicitud, y que las
respuestas que he propocionado en este
formulario son verdaderas y
correctas a mi mejor saber y entender.
Eversion: With foot on fl oor,
gently roll the sole of the foot
inward. Repeat with other foot.
Inversion: With foot on fl oor,
gently roll the sole of the foot
outward. Repeat with other foot.

132 MAY 2010 | UNITED.COM
ACROSS
1. Come together
5. Zest
10. Golden rule word
14. Asterisk
18. “What’s gotten
you?”
19. Opinions
20. Oyster’s prize
22. Wedding reception
centerpiece
23. Gravitate (toward)
24. Hog sound
25. This place has Seoul
26. Main line
27. Photographic equipment
29. Deal maker
31. An American wireless
network
33. Germ-free
34. Itty-bitty
35. Realize
36. Sensed
38. Top dog
41. A salt or ester of
hydriodic acid
45. Animal skin disease
49. Campaigned
51. Ancient
53. Pulled off
54. Fluish feeling
55. Nightspot
57. Manicurist's tool
58. What golfers aim for
59. Acrobatic move
61. Bearish
63. Depend (on)
64. Male possessive
pronoun
65. Garden tool
66. What's left behind
68. Earlier
70. Like some small towns
73. Wordplay
74. Proxy server
79. Cassowary cousin
80. Place of worship
83. Some trial evidence
84. Exchange blows
85. Swell
88. Earnest
90. Dessert of the heavens
93. Battery contents
94. Glazier's item
95. Bleacher feature
96. Cybercafé patron
97. Nudge
98. Indented
100. It may be tapped
New
Re-sealable
bag!
ALL THEME CLUES ARE IN BOLD
101. Done with money
102. Historical records
104. Happens to bars?
107. Bill Clinton's
birthplace
110. Conk
111. Thumbs-down
112. Accepting the facts
117. Hair curler
120. Bring back
122. Beguile
123. Region
124. Insect stage
126. Playful animal
128. Scheme
129. Pessimist's word
130. Understood
131. Informal term
for money
132. Of sound mind
133. “So what
is new?”
134. Mexican money
135. Gas additive
136. Water pitcher
DOWN
1. Davis of jazz
2. Concerning
3. Played out
4. Echo sounder
5. Laugh nervously
6. “ the tape”
7. Urge (on)
8. Wine holder
9. Someone from Canada's
capital
10. Maintenance
11. Broadway brightener
12. Bakery product
13. Kind of deposit
14. Frightened
15. Kind of stand
16. Related
17. Take fi ve
21. TV series that
starred a collie
28. Epidemic
30. Solidify
32. Unskilled laborer
37. In alignment
39. Raise
40. WWII forces
42. Like some threats
43. Tuner
44. Tense
45. Hardly wimpy
46. Another time
CROSSWORD
BORN TO RUN
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47. Hospital cry
48. Acquire
50. Accomplished
52. Hibernation site
55. Dancers or singers who
perform together
56. Popular jeans
57. Former French currency
58. Jumper
60. To It May Concern
61. Complete reversal
62. Breadwinner
67. Sea foam
69. Target
71. Observe
72. Cream-fi lled pastry
75. Fringe
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76. Bring down
105. Entirely
77. Arcade coin
106. Pouch
BRUCE
78. Put forth, as effort 108. Cantankerous
81. Reddish brown dye 109. Oceanic bird
GREG
82. Despise
113. Slip
BY
85. A prince in India
114. Acquired relative
86. Screen symbol
115. Teatime treat
87. Endorse
116. Taxi ticker
89. Make up one's mind 117. From the same
91. Near
genetic stock
CROSSWORD
92. Eight fl uid ounces
118. Reverend Roberts
98. Gin fl avorer
119. Telescope part
99. Liveliness of mind 120. Deal with
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121. Mythological shield
100. Lock feature
122. Make an impression
101. Scorch
125. Tourist's aid
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134 MAY 2010 | UNITED.COM
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MAY 2010 | UNITED.COM
138
“Working with
kids is a lot of
fun—way better
than a real job. ”
in transit
GETTING TO KNOW YOU
DANIEL CASAMASSINA / 20
WHY I’M TRAVELING / I’m
heading home to Newark,
New Jersey, for the
summer. I have a job lined
up as a counselor at a day
camp. Working with kids
is a lot of fun—way better
than a real job.
MY PREFLIGHT RITUAL / I take
a picture out the window
every time I fl y. I’ve
probably taken about fi fty
pictures. Every time it’s a
little bit different.
NEVER LEAVE HOME WITHOUT IT
My skateboard. Whenever
I can, I travel with my
skateboard. I’m always
scared it’ll break, so I never
check it. It takes me a lot of
time to get through security.
BY ADAM K. RAYMOND
PHOTOGRAPH BY SPENCER HEYFRON

FRUIT AND YOGURT PARFAIT
THAI CHICKEN WRAP
United does not serve peanuts as snacks or use peanuts or peanut oils in foods
served on our flights. However, we do serve vendor products manufactured in
facilities that also produce items containing peanuts or peanut oils, and we do
have snack mixes that contain other tree nuts, such as almonds and pistachios.
WELCOME
ABOARD!
We are pleased to enhance your in-flight experience with Choice Menu
options available for purchase on most North American flights, excluding
United Express ® . This month, we’ve streamlined our menu to make favorite
products more accessible than ever. Savor a cocktail, indulge in a snack
or save time by having your meal onboard. Should you opt to purchase an
Eat For GoodSM snackbox, United will donate $1.00 to support a critical
cause-related organization. Thank you for flying United and please enjoy
the service.
BREAKFAST
ON FLIGHTS OVER 3.5 HOURS DEPARTING BEFORE 10AM
FRUIT AND YOGURT PARFAIT $5
Low fat vanilla yogurt served with fruit and a side of granola.
HAM AND SWISS CROISSANT $5
Flavorful ham and swiss cheese on a croissant with dijonnaise sauce
(served cold).
LUNCH/DINNER
ON FLIGHTS OVER 3.5 HOURS DEPARTING BETWEEN 10AM-8PM
ASSORTED CHEESE TRAY $6
Specially selected cheeses including monterey jack, havarti dill and cheddar,
dried cranberries, almonds and assorted Pepperidge Farm crackers.
TURKEY SANDWICH $9
Tender smoked turkey topped with crisp romaine lettuce and sundried
tomato aioli sauce on multigrain bread, accompanied by Kettle Classics
potato chips.
THAI CHICKEN WRAP $9
Grilled chicken breast, romaine lettuce, julienned carrots, red and yellow
bell pepper strips and Thai aioli sauce wrapped in a tortilla, accompanied by
Kettle Classics potato chips.
CHICKEN CAESAR SALAD $9
Grilled chicken, red and yellow bell pepper strips, shredded parmesan
cheese on a bed of crisp romaine lettuce, served with classic caesar
dressing and croutons on the side.
Your feedback is welcomed via ualsurvey.com within seven days of your
flight. United, Choice Menu, and EasyPurchase are trademarks of United. All
other trademarks are the property of their respective owners. We apologize if
your selection is not available on today’s flight.

PAYMENT
EasyPurchase
Only credit/debit cards are accepted.
SNACKBOXES
AVAILABLE ALL DAY ON FLIGHTS OVER 2 HOURS
Actual contents may vary slightly.
CLASSIC $6
Kettle Backyard BBQ Chips Oreo Cookies
Pepperidge Farm Goldfish Crackers Sparrer
Beef Salami Gourmet Cheddar Cheese Spread Pepperidge
Farm Crackers
EAT FOR GOOD $
$ ®
Bumble Bee Chicken Salad Pepperidge Farm Crackers Kettle
Classics Plain Chips High Energy Trail Mix
Drink Mix Immaculate Baking Chocolate Chip Cookies
LUXE $
Rondelé Peppercorn Parmesan Cheese Spread Pepperidge
Farm Crackers Food Should Taste Good Multigrain Tortilla
Chips Wild Garden Hummus Dip Oloves Mediterranean or
Real Torino Sesame Breadsticks Asher’s
Dark Chocolate Pretzel
BEVERAGES
RELAX WITH YOUR FAVORITE DRINK
Beverage Service is available on most United flights. While we
try to ensure that you always receive your first choice, actual
selections may vary according to availability, class of service
or destination.
NON-ALCOHOLIC
COMPLIMENTARY
Soft Drinks
PREMIUM
ALCOHOLIC BEVERAGES
Complimentary in United Business ® and United First ® .
Priced as shown in United Economy.
WINES
Domestic flights only:
Domestic United Business and United First
may also choose:
Refer to printed menus for additional selections where applicable.
BEER, COCKTAILS, SPIRITS, LIQUEURS
BEER
PREMIUM COCKTAILS
SPIRITS
LIQUEURS
rule, we may not serve alcohol to customers who appear
intoxicated. Customers are limited to one alcoholic beverage
at a time during service. Only alcohol provided by United and
served by flight attendants may be consumed onboard.

« Turn the page to enjoy
This month we we are are celebrating a a significant milestone – –
the the 80-year anniversary of of United’s flight attendant service.
On On May May 15, 15, 1930, the the world’s first first stewardesses took took flight flight on on a Boeing a Boeing 80A, 80A, 20-hour flight flight
with with 13 13 stops between Oakland/San Francisco and and Chicago. The The original eight eight brave women
were were pioneers who who paved the the way way for for countless others to to follow in in their their footsteps. They They were were
instrumental in in launching an an era era of of enhanced travel experiences with with the the hallmark of of safe safe and and
professional service.
Our Our first first stewardesses were were all all registered nurses who who confidently eased customer apprehensions
about flying. Much like like today, they they were were safety experts, emergency responders, service
professionals, mediators and and counselors. While the the title title changed to to flight flight attendant in in 1972 as as
the the profession opened to to men men as as well well as as women, the the “stewardship” of of caring for for our our customers
has has never wavered.
Air Air travel has has come a long a long way way over over the the last last 80 80 years. The The Jet Jet Age Age launched advancements
beyond anything dreamed of of by by those early early pioneers. Throughout our our journey, flight flight attendants
have have taken on on much greater roles roles in in safety, security and and service.
The The flight flight attendant profession continues to to attract many individuals who who are are eager to to make
their their living living being of of service in in the the sky. sky. It’s It’s a tough a tough job job that that requires dedication, independence,
quick-thinking to to handle unusual situations, and and the the ability to to start start conversations with with perfect
strangers every day, day, every flight. It is It is my my honor to to support our our flight flight attendants who’ve made
it their it their profession to to serve over over 58 58 million customers each each year. year.
On On behalf of of the the men men and and women who who have have proudly earned their their United wings, thank you you for for
sharing in in this this very very special celebration. We We are are delighted to to have have you you flying with with us us today.
ALEXANDRIA MARREN
Senior Vice Vice President
Onboard Service
To To learn learn more more about about United’s United’s history,
history,
visit visit “About “About United” United” on on united.com
united.com

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