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value-added products to corporate clients accounted for
29% of treasury results. The Group is also leader in the
currency, fixed income and interest rate derivatives
markets.
In Argentina, the magazine Latin Finance awarded Banco
Rio its "Local Currency Corporate Bond of the Year
2004" prize for a placement of Telefónica Argentina.
Lastly, in Colombia we closed the first 100% structured
deposit of local origin, making us one of the pioneers in
this field.
The second vector of the new structure is management of
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Information by secondary segments
January - March 2005
corporate and institutional clients. In this area, the Group has
segmented those clients who for reasons of complexity,
potential and the multinational dimension of their activities
require global management at Group level in order to
integrate the Global Customer Relation Model. The aim is to
boost customer revenue generation through a range of high
value products and services.
These global groups are managed by a team comprising a
global account officer, local account officers in the markets
where the client operates and product specialists. The total
revenues generated by the Global Customer Relation
Model increased 6% year-on-year, with Brazil up 22%.
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