Folie 1 - DSAG

Achieving more together! 

German-speaking SAP User Group 

The German-speaking SAP User Group (DSAG) 

From members for members

Page 2 

Agenda 

The DSAG 03 

Our Evolution 06 

DSAG Bodies 08 

DSAG & SAP Partnership 12 

Successful Cooperation 17 

Benefits for Members 20 

Membership 29 

Contact 34



The DSAG

Page 4 The DSAG 

The DSAG 

• Independent customer-run community of the German-speaking SAP users: 

Financially and institutionally independent – also from SAP. 

• Communication platform for exchanging experiences and any SAP related 

information among users – as well as with SAP. 

• Exert influence on the software development process to assist SAP to 

supply more user tailored solutions and services. 

• Supports members to make SAP-related 

decisions more sustained – based on 

an exclusive knowledge advantage. 

• Increase the efficiency of SAP systems 

use in member companies. 

• Facilitates further education and training.

Page 5 The DSAG 

Facts and Figures 

• One of the largest SAP user groups with more than 2.000 corporate members. 

• Consists in the German speaking area of: 

o almost all DAX-30 companies with their subsidiaries and 

o about 75% of the MDax companies. 

• Represents more than 23.000 registered individual members. 

• Is organised in 32 special interest groups (SIG) and 119 work groups (WG), that are 

either process, technology or industry focused. 

Quote: Prof. Dr. Henning Kagermann, CEO SAP 

In the 10 years of their existence, the DSAG has gained an outstanding position in the SAP 

environment. The strategic dialogue has impact on the product development of SAP. We profit 

and take advantage of the clustered and consolidated user experience for the ongoing development 

of our solutions and services. 

Source: DSAG Annual Report



Our Evolution

Page 7 Our Evolution 

Members and Participants Growth at the 

various DSAG Events 

• Current Members: 2.023 

• Participants – SIG and WG as well as the DSAG Annual Convention: Almost 11.000 until November 7, 2007



Die DSAG-Gremien 

DSAG Bodies

Page 9 DSAG Bodies 

DSAG e.V. 

WG1 

SIG1 

WG2 

SIGn 

Board 

Steering Committee 

DSAG Office 

SWG2 

WG2 

SWG1 

Members 

SIG3 

WG1 

WG1 

SIG2 

SIG: Special Interest Groups 

WG: Work Groups 

SWG: Sub Work Groups


32 Special Interest Groups, 

that are subdivided in 119 Work Groups 

Industries 

Automotive 

Banking 

Utilities 

Retail 

Commercial Real Estate 

Hospitals 

Trademarked Articles 

Media 

Mill Products 

Public Sector 

Service Providers 

Telecommunications 

Processes 

Environment, Health & Safety 

Financials 

Business Process Management 

Maintenance & Service Managemt. 

Human Resource 

Product Lifecycle Management 

Project Management 

Quality Management 

Audit / Risk Management 

SAP in the Midmarket 

Supplier Relationship Management 

Supply Chain Management 

Sales & Marketing 

Technology & Service 

Technology 

BI & CPM 

Business Process Technology 

CCC / Service & Support 

Globalization 

Mobile Business Community 

SAP NetWeaver Development 

– ABAP and Java


Interaction of DSAG Bodies 

Office 

Board 

Annual Membership Meeting 

Election of Board – Budgeting – Auditing – 

Membership Fees – Charter of the Association 

DSAG overall Strategy – Cooperation with other User Groups – Interaction with 

SAP Executives and Members – Financial and Legal Issues – Representation 

Organisation and support of SIGs 

Congresses, Workshops, Webinars ... 

Information distribution 

Public Relations 

Marketing 

Internal Communication 

Membership Administration 

Point of Contact for internal and external inquiries 

Special Interest Groups / Work Groups 

Steering Committee 

Overall Coordination of Interests between 

Board, Special Interest Groups and SAP 

Information Transfer between SAP und DSAG 

Arrangement and performance of SIGs 

Special SAP-related thematic Groups for Information Exchange, Networking 

and Influencing



DSAG & SAP Partnership

Page 13 DSAG & SAP Partnership 

DSAG – SAP Cooperation 

• Close cooperation with SAP on various levels. 

• Detailed and real-time information flow on the evolution of 

SAP software products and services as well as on 

relevant market trends. 

• Preferred handling of DSAG development requests. 

Referring SAP status reports on a regular basis. 

• Involvement in the SAP development planning. 

• Appreciation of the leading role of the DSAG among 

European user groups. 

• DSAG is a „Trusted Advisor“ for SAP decisions.


Cooperation – on a regular Basis (Examples) 

• SLA (Service Level Agreement) on development requests 

o Acceptance of prioritised DSAG development requirements 

o Up to two times a year per special interest group 

o Qualified response by SAP within 12 weeks 

• Establishment PIT (Product Influencing Team) Concept 

o Standardisation and institutionalisation of the collaboration 

between SAP development, special interest groups and the PITs. 

• Cooperation ESC (Enterprise Services Community) 

o DSAG was the first user group worldwide taking part 

o Exclusive process for the integration of DSAG members


Collaboration for more User tailored Solutions 

(PIT-Concept) 

PIT (Product 

Influencing Team): 

Managementteam per 

Special Interest Group 

DSAG 

• Speaker Special Interest Group 

• Deputy SIG 

• Decision Maker of selected 

Member Companies 

SAP AG 

• Person in charge of Develompent 

• BSG Solution Manager 

(Business Solution Groups) 

SAP Germany 

• SAP Sponsor SIG 

• Market Development 

• Product Manager 

initiate 

manage 

Modules 

Ramp-up Processes Topic Groups 

Usability Workshops 

Development 

Requests 

Roll-in- 

Workshops 

Strategy Forum for 

Industries 

CIO fit for SAP – 

SAP fit for CIO



Successful Cooperation

Page 17 Successful Cooperation 

Excamples – for all Users 

• Exerting influence on the release cycle of SAP R/3 

• Influencing the maintenance strategy 5-1-2 of SAP 

• Maintenance extension for SAP ERP 6.0 until 2013 

• International networking of user groups 

• CIO initiative: Value increasing cooperation on a regular 

level between CIOs and SAP 

• DSAG Annual Congress is the largest Event in the 

German-speaking SAP environment

Page 18 Successful Cooperation 

Success Examples of the SIGs 

• Replacement of the OSS with the SAP Solution Manager and the Service Market Place 

o SAP appreciated the apprehension of the DSAG and did amendments. 

• Solution Browser in the Service Market Place 

o Easy search for delta functionalities in R/3 and ERP releases including enhancement packages 

• MOPz (Maintenance Optimizer) going Live 

o „Going live“ was softened after the DSAG intervention 

• Bidirectional Interface with SAP Solution Manager starting with 4.0 

o DSAG taskforce worked with SAP development on a new interface 

• Guidance of the SIG Audit for audit procedures in an SAP environment 

o Downloads more than 50.000 times in 2006 

• Influencing CCC certification criteria 

• Strategic recommendation on GDPdU and SAP ERP 6.0 for Utilities



Benefits for members

Page 20 Benefits for Members 

Strategic Interest and Work Group Meetings 

• Definition 

o Working body, that is either process, technology or industry focused organised. 

• Meetings 

o Meetings of SIGs and WGs are usually taking place two or three times per annum. 

o Furthermore all groups are holding a meeting on the annual convention of the DSAG. 

• Lead 

o SIG speaker with deputy and SAP sponsor are guiding together the meeting and select relevant 

topics in advance 

• Goals 

o Exchange of information from and to SAP 

o Exchange of experiences amongst user companies


DSAG Annual Convention 

• Annual event for SAP users – members as well as non members 

• Is meanwhile established as the most important forum in the SAP environment for 

the German-speaking area 

• Main DSAG meeting with permanently increasing participant numbers – in 2007: 3.150 

• Participating of SAP-leaders up to the top-level 

• Lectures, forums and roundtable discussions 

• Exhibition with more than 100 partners and sponsors of the SAP environment 

• Make a mental note of the date of the 9. DSAG Convention of the DSAG: 

o September 23.-25., 2008, Congress Center Leipzig


DSAG Technology Days 

• Yearly event of the technology oriented SIG and Work Groups: 

o Focus topics are: 

MDM, Oracle, Portals, Security, Application Integration, Data Archiving, DB2/iSeries, 

DB2 NT& Unix, DB2 OS/390 & z/OS, Infrastructure & Operation, Linux and Knowledge 

Warehouse, SAP NetWeaver Development, ABAP and Java as well as Business Intelligence 

& Corporate Performance Management, Business Process Management, Mobile Business 

Community, CCC/Service & Support and Globalization. 

• Permanently increasing participant numbers 

o 2007: about 1.000 (members and non members) 

• Lectures, forums and roundtable discussions 

• Participating of SAP-leaders 

• Make a mental note of the date of the 7. DSAG Technology Days: 

o February 18.-19., 2009, Darmstadtium, Darmstadt


Special Interest Days and Webinars in 2007 

Information on overall IT-related topics, that are not yet represented in SIGs, through 

DSAG Special Interest Days and Webinars. 

Special Interest Days 

Webinars 

• IT Operational Management 

• Enterprise Services 

• Duet 

• Maintenance Optimizer (MOPZ) 

• eCommerce 

• Business Process Monitoring 

• Customer Relationship Management • ESOA in Retail 

• System Landscape Optimization and • SAP ERP: Strategy and Roadmap 

Consolidation 

• Upgrade Advantages 

• Adaptive Computing 

• Upgrade Technology 

• Testing 

• Successfully managed 

Upgrade-Projects 

• Implementing SAP Enhancement 

Packages 

tbc. …


DSAGNet – exclusive Use 

Functionality 

• Networking: 

o Master data management (members) 

o Forum for discussions 

o Online bulletin board 

o Knowledge marketplace: Finding experts 

o Mailing lists (activate/deactivate) 

• Online registration for: 

o SIG-/ WG-mailing lists 

o Events 

• Download area: 

o Meeting minutes 

o Presentations 

• Own workspace: 

o Change of documents 

• Added value: 

o Information on current cooperation's


Our Publications 

blaupause – our membership magazine 

• Source of information on SAP as well as DSAG topics 

• Reports from and to members 

• Professional routing of experience exchange 

• Tips for the daily business 

• Edited three times per year 

• Edition: approximately 28.000 

• Shipped to 24.000 individual members per edition in 

D-A-CH (Germany, Austria and Switzerland) 

The monthly newsletter – Latest news about DSAG via email.


Overview (I) 

• Knowledge Advantage Exchange of experience among more than 2.000 corporate members 

• Information Advantage Broad topic related overview with 151 groups, that meet up to 

3x per year. 

• Network With other corporate users, SAP, SAP Partners and 

service providers 

• DSAGNet Web-Community with knowledge market place, discussion 

forums and download area 

• blaupause Membership magazine – 3x per year 

• Newsletter Latest information on SAP, the groups and on cooperation's 

– 1x per month 

• Webinars Additional information via web sessions 

• Special Interest Days Additional events on special SAP-related topics 

(6-10x per year)


Overview (II) 

• Technology Days Annual event on two days about: NetWeaver, 

WAS, Portals, DB, XI,ABAP/Java … 

• Annual Convention Largest annual convention in the SAP environment 

for three days with more than 3.000 participants 

• Cooperations SAP Press (15%), for SAP events (e. g. SAPPHIRE ‘08: 

25%), SAPInsider and SAP NetWeaver Magazin: free of charge; 

as well as better conditions for our members on selected of other 

external events … 

• DSAG-CIO-Circle Exclusive CIO round table for the communication with SAP 

• International Contacts ASUG, VNSG, UK, F … 

• ICCC Community 9 European countries + ASUG 

• Globalization Steering 

Community DSAG, ASUG, VNSG …



Membership

Page 29 Membership 

Why getting involved? Comments (I) 

Quote: Gerald Jüttner, Felix Schoeller Group 

„The DSAG is useful to the Felix Schoeller Group in many respect. We profit on one hand 

of the exchange of experiences among corporate members for the use and optimisation of 

our SAP systems. On the other hand the work groups offer the platform to address 

requirements with the necessary emphasis to SAP. Otherwise single smaller and mid- 

sized companies have no chance, to get their requirements incorporated in the standard. 

The work of the DSAG saves us a severe amount of development costs for individual add 

on solutions". 

Quote: Hubert Petz, Leder & Schuh AG 

„Our in the meantime many years lasting DSAG membership proved to be a permanent 

information source to many aspects of ‚living with SAP’. The DSAG– according to our 

experience – has succeeded in working out and finding the balance between interaction 

and distance to SAP. Therefore we can directly build on initiatives and information 

provided by the DSAG.“ 



Why getting involved? Comments (II) 

Quote: Josef Knittelfelder, ANDREAS STIHL AG & Co. KG 

„For us, the DSAG membership, especially on an expert level, is very useful. There we get 

actively involved in the Special Interest Groups to participate as well as to prioritise 

development requests to SAP. Additionally we get really useful and profitable information 

out of the group meetings and special interest days for the IT-support of our business 

processes. The exchange of experiences with other members helps a lot.“ 



Membership Fee: 

Per Corporate not per individual Member 

Contribution Class A: 500,- Euro per Year 

• Companies with 250 million Euro turnover or less, if they don’t belong to 

contribution class B. 

• Public institutions 

• Fields of “research & teaching“ publicity-funded higher education institutions and 

advanced technical colleges. 

Contribution Class B: 1.000,- Euro per Year 

• Companies with 250 million Euro turnover or more. 

• All banks with more than 500 employees. 

• All hardware, software, network producers as well as training and other service 

providers.


Give us a try! 

Not yet sure? 

Then try our offer for a free DSAG membership trial 

limited to eight months! 

More information at: www.dsag.de



Contact

Page 34 Contact 

Officeport Walldorf 

DSAG Office 

Altrottstraße 34a 

69190 Walldorf 

Germany 

Tel.: 0049 / 6227 / 358 0 958 

Fax: 0049 / 6227 / 358 0 959 

info@dsag.de 

www.dsag.de

Page 35 Contact 

The D-A-CH (roof) for SAP Users

Folie 1 - DSAG

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