pročitaj više - Doncafé

Don vesti / Don News: 

NOVA KAMPANJA / NEW CAMPAIGN 

AUREA 2012 

INSTANT INVAZIJA / 

INSTANT INVASION 

Intervju / Interview: 

MENADŽERI SA NAJDUŽIM STAŽOM / 

MANAGERS WITH THE LONGEST SERVICE 

Zanimljivosti / Interesting: 

STARI NARODNI OBIČAJI I VEROVANJA U SRBIJI / 

OLD FOLK CUSTOMS AND BELIEFS IN SERBIA 

NARODNA MEDICINA / 

FOLK MEDICINE 

osamnaesto izdanje, jun 2012. 

eighteenth edition, june 2012

SADRŽAJ/CONTENT 

ZAMIRISALA MI DONKAFICA ŠEFE 

BOSS, I SMELL DONCAFE..............................................................2 

. VIRTUELNO RAZGIBAVANJE UZ KAFU 

VIRTUAL EXERCISE WITH COFFEE .................................................6 

DONCAFE ZA DECU BEZ RODITELJSKOG STARANJA 

DONCAFE FOR CHILDREN WITHOUT PARENTAL CARE..............8 

DONCAFE ICEIN1 POKLON PAKET 

DONCAFE ICEIN1 GIFT PACKAGE .......................................................10 

DOGOVOR STRAUSS ADRIATIC-A I DONCAFE DIRECT-A 

AGREEMENT BETWEEN STRAUSS ADRIATIC AND DONCAFE DIRECT.........11 

NAJLEPŠI POKLON ZA NAJRADOSNIJI DAN 

BEST PRESENT FOR THE HAPPIEST DAY...................................12 

MENADŽERI SA NAJDUŽIM STAŽOM 

MANAGERS WITH THE LONGEST SERVICE ...............................14 

NARODNI OBIČAJI 

FOLK CUSTOMS ............................................................................18 

NARODNA MEDICINA 

TRADITIONAL MEDICINE ..............................................................20 

DA LI STE ZNALI 

DID YOU KNOW ............................................................................ 24 

Glavni i odgovorni urednik/Editor-in-Chief: 

Marija Stojić, HR analitičar/HR analyst 

e-mail: marija.stojic@strauss-group.rs 

Grafički dizajn // Graphic Design: 

„Leo Burnett“, Beograd d.o.o. 

Beograd 

e-mail: office@leoburnett.rs 

Press-clipping: 

„Real Time Clipping“ 

e-mail: pressclipping@realtime.co.rs 

Štampa // Print: 

„Future Media“, Beograd 

web-site: www.futuremedia.rs 

Pišite nam // Write to us!

2 

Vesti 

NOVA KAMPANJA 

ZAMIRISALA MI DONKAFICA, ŠEFE! 

Pored kafe nezaboravnog mirisa i ukusa, Doncafé je još jednom 

obradovao svoje potrošače, gledaoce kraj malih ekrana i, pre 

svega, ljubitelje dobrih reklama. Naime, na televizijskim stanicama od 

nedavno se emituju nove reklame brenda Doncafé. Ovog puta, glavna 

uloga, uloga nervoznog reditelja na snimanju reklame upravo za Doncafé, 

poverena je čuvenom članu trupe T.Kuguar, glumcu Dejanu Matiću - 

Mati. Mati je u dočaravanju izazova sa kojima se reditelji suočavaju kada 

na snimanju zamiriše Donkafica, pomogao i Jova Radovanović, komičar i 

nekadašnji član „Sedmorice mladih“. Vrlo uskoro, u sličnim ulogama će 

se pojaviti i pevač Cune Gojković najpoznatiji po hitu „Kafu mi draga ispeci“, 

pevač Miroslav Ilić i napoznatija supervizorka u Srbiji Milka Canić. 

Zanimljivo je da je set novih Doncafé reklama sniman filmskom 

kamerom Arri Alexa, koja spada u red najboljih savremenih 

digitalnih kamera. 

iščekivanju novih dogodovština sa snimanja reklame za 

U Doncafé, gledaocima ne preostaje ništa drugo nego da pristave 

vodu i sebi i svojim bližnjima prirede nezaboravno iskustvo uz miris 

Donkafice. 

Olivera Jokić, 

PR Menadžer & tim Represent Communications

NEW CAMPAIGN 

BOSS, I SMELL DONCAFE! 

In addition to coffee of unforgettable taste and smell, once more, Doncafé 

offered a treat to its consumers, TV viewers and, most of all, fans of good 

commercials. Specifically, as of recently, TV stations have been airing new 

commercials for Doncafé brand. This time the leading role, one of a nervous 

director at the shooting of a Doncafé commercial, is played by the famous member 

of The Kuguars theater troupe, actor Dejan Matić - Mata. In his attempt to bring 

to life the challenges faced by the directors when they smell Doncafé coffee on 

the set, Mata was assisted by Jova Radovanović, comedian and former member 

of “The Young Seven“. Very soon, similar roles will be played by Cune Gojković, 

singer most famous for the hit song “Make me Some Coffee Dear“, Miroslav 

Ilić, singer, and Milka Canić, the most famous Serbian quiz show supervisor. 

Interestingly, this series of new Doncafé commercials was shot by Arri 

Alexa motion picture camera, currently one of the best digital cameras. 

In anticipation of the new adventures from the set of Doncafé commercial, 

viewers are left with no choice but to put the kettle on and treat themselves 

and their loved ones with another unforgettable experience, with the smell of 

Doncafé coffee. 

Olivera Jokic, 

PR Manager & tim Represent Communications 

Vesti 

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Projekat grejanja na briket kafene plevice kompanije Strauss Adriatic, nagrađen 

je prestižnim priznanjem poslovnog portala „eKapija“ Aurea 2012 

u kategoriji inovativnosti. Upotrebom neobičnog proizvodnog otpada iz procesa 

prerade kafe, kao energenta za proizvodnju toplotne energije, ovaj projekat ispunio 

je glavni kriterijum za dobijanje nagrade. Idejni tvorac projekta je inženjer Nemanja 

Mašić, menadžer održavanja u kompaniji Strauss Adriatic. 

„Zahvalan sam i ponosan što su žiri i čitaoci portala „eKapija“ prepoznali važnost ovog 

projekta i nagradili ga. Naravno, pre svega sam zahvalan kolegama iz kompanije Strauss 

Adriatic, koji su podržali moju ideju i matičnoj kompaniji Strauss Group iz Izraela 

koja nam je omogućila investiciju za realizovanje projekta. Ova nagrada predstavlja veliku 

čast i podršku da nastavimo dalje u prilagođavanju proizvodnih procesa prirodnoj 

okolini. Ona je podstrek i za druge kompanije u pronalaženju novih načina reciklaže 

proizvodnog otpada“, izjavio je Nemanja Mašić. 

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NAGRADA 

PROJEKAT KOMPANIJE STRAUSS ADRIATIC 

NAJINOVATIVNIJI 

Jedinstveni projekat grejanja na briket kafene plevice dobitnik je specijalnog priznanja za 

inovativnost Aurea 2012. koje dodeljuje poslovni portal „eKapija“ 

Nemanja Mašić prima priznanje za inovativnost Aurea 2012 

Tim kompanije Strauss Adriatic 

Projekat grejanja na briket kafene plevice predstavlja jedinstveni projekat u 

regionu, kojim se otpad iz procesa prerade kafe, takozvana kafena plevica, 

koristi za grejanje 6000m2 proizvodnog i administrativnog prostora kompanije 

Strauss Adriatic. Ova kompanija, čuvena po brendu Doncafé i proizvodima 

od kafe, u toku jedne godine generiše oko 140t kafene plevice. U traganju 

za načinima da se ta količina otpada ponovo upotrebi, otkriveno je da kafena 

plevica izuzetno dobro gori, a njena toplotna moć potvrđena je i ispitivanjima 

sprovedenim u laboratorijama Instituta Vinča i Mašinskog fakulteta. Takvo 

otkriće, bilo je motiv za izradu projekta kotlarnice koja sagoreva briket kafene 

plevice. Kako je godišnja količina proizvedene plevice dovoljna za oko tri 

meseca grejanja, kotlarnica je u saradnji sa Inovacionim centrom Mašinskog 

fakulteta i profesorom Mirkom Komatinom, projektovana tako da sagoreva i 

drvne brikete. 

Ovakav vid grejanja ima velike prednosti. Kao klasičan primer biomase, kafena 

plevica oslobađa produkte sagorevanja koji su potpuno ekološki prihvatljivi 

i bez štetnog uticaja po okolinu. Na taj način, ukupna godišnja emisija ugljen 

dioksida u atmosferu iz fabrike Strauss Adriatic biće smanjena za 14 odsto 

tj. za 341 tonu u poređenju sa dosadašnjim rezultatima. Pored ekološkog aspekta, 

ovaj projekat donosi i izuzetne finansijske uštede, koje iznose od 65 

do 90 hiljada evra. Time će investicija odobrena na 8. Operativnom sastanku 

Strauss Group-a u Izraelu biti isplaćena za manje od godinu i po dana. Ovaj 

vid grejanja, koji kompaniju Strauss Adriatic čini nezavisnom od tržišta energenata, 

u upotrebi je od 15. novembra 2011. godine, a nakon izuzetnih rezultata 

ostvarenih u Srbiji, biće primenjen i u drugim zemljama u kojima Strauss 

Group posluje. 



The project of heating using coffee chaff briquettes is a unique project in the 

region and is based on using waste from coffee processing, the so-called coffee 

chaff, for heating 6000m2 of the production and administrative facilities 

of Strauss Adriatic. This company, renowned for the Doncafé brand and coffee 

products, generates around 140t of coffee chaff annually. Searching for ways 

to reuse that waste, it was discovered that its heating power was exceptionally 

high, as confirmed by testing in the labs of the Vinča Institute and the Faculty 

of Mechanical Engineering. This discovery motivated the project of a heating 

room using coffee chaff briquettes. As the annual volume of chaff is sufficient 

for around three months of heating, the heating room, in cooperation with the 

Innovation Centre of the Faculty of mechanical Engineering and Professor 

Mirko Komatina, is designed to use wood briquettes as well. 

This type of heating brings numerous advantages. As a classic example of biomass, 

coffee chaff releases products of burning which are fully environmentally 

friendly and cause no pollution effect. In that manner, the total annual 

CO2 emission from Strauss Adriatic will be reduced by 14%, or 341t. In addition 

to the environmental aspect, this project saves between EUR65,000 to 

EUR90,000 annually. As a result, the investment approved at the 8th Operational 

Meeting of Strauss Group in Israel will provide return in less than a year 

and a half. This type of heating, which makes Strauss Adriatic independent 

from the energy market, was put in use on November 15, 2011, and after outstanding 

results achieved in Serbia, it will be applied in other countries where 

Strauss Group operates as well. 



REWARD 

STRAUSS ADRIATIC’S PROJECT MOST 

INNOVATIVE 

Unique project of heating using coffee chaff briquettes won the special award for innovativeness 

Aurea 2012, granted by business portal “eKapija“ 

Vesti 

The project of heating using coffee chaff briquettes of Strauss Adriatic 

has won the prestigious Aurea 2012 Award of business portal “eKapija” 

in the innovativeness category. Using the extraordinary production waste as a 

source for producing heating energy, this project fulfilled the key criteria for winning 

the award. The author of the project is Nemanja Mašić, an engineer, Maintenance 

Manager of Strauss Adriatic. 

“I am grateful and proud of the fact that the selection jury and readers of portal “eKapija“ 

have recognised the importance of this project and rewarded it. First of all I am 

grateful to my colleagues from Strauss Adriatic, who supported my idea and also to 

the holding company, Strauss Group from Israel, which provided funds for the project 

execution. This award represents great honor and support in continuing to adjust our 

production processes to the living environment. It also encourages other companies 

to find new ways of recycling production waste,” said Nemanja Mašić. 

Nemanja Masic receives the Aurea 2012 reward 

for innovativeness 

Nominees for the Aurea 2012 reward with members of the jury 

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Vesti 

INSTANT INVAZIJA 

VIRTUELNO RAZGIBAVANJE UZ KAFU 

Jutarnje vežbe kao sredstvo za razbuđivanje nikome nisu baš 

favorit, pa se uglavnom traži neki način kako bi se zaobišle u 

širokom luku. U tom slučaju, najčešći izbor predstavlja dobro 

skuvana kafa koja zamiriše prostoriju, dok polako otvarate oči 

i dolazite sebi. Ipak, dobitna kombinacija je definitivno spoj jutarnjeg 

razgibavanja i ukusne kafe, a kada se tome doda još i 

po neka nagrada za trud, onda zasigurno znamo koji je novi 

recept za dobro jutro. 

Svi ljubitelji kafe su tokom proteklog meseca, imali još jedan 

razlog više da vole svoj omiljeni jutarnji napitak jer ih je na Facebook 

stranici Ljubitelji kafe čekalo pravo razgibavanje, uz 

invaziju dobrih ukusa i brojnih nagrada. Različiti ukusi instant 

kafe su vas vodili kroz pet nivoa, dajući vam super moći za trku 

do Samsung Galaxy Note tableta, HTC one V te 

lefona i posebnih posebnih poklon poklon paketa Doncafé 

instant kafe sa sa termo šoljom. U 

pitanju su jedinstvene 

šolje koje reaguju 

na toplotu tako da 

aplikacije na njima, u 

dodiru sa toplim Doncafé 

napicima menjaju 

boju. 

Za nepune dve nedelje, 

igrica je odigrana preko 

pet hiljada puta što je doprinelo 

da broj ljubitelja 

kafe na stranici prestigne 

30 hiljada, a samim tim se 

povećao i broj fanova koji su 

u svakodnevnoj interakciji sa 

brendom, sa 3 na 7 hiljada. 

Interesantna i impresivna činjenica 

je svakako broj, od preko 

700 hiljada Facebook korisnika 

koji su imali prilike u toku jedne 

nedelje da vide sadržaj o ostvarenim 

rezultatima u igrici, koji su igrači 

delili putem svojih profila. 

Igrica Instant invazija je 

trajala mesec dana i potpuno je oduševila sve svojom dinamikom, 

energijom i brzinom zagrejanih prstiju, a ljubitelji kafe su 

potpuno zaboravili na pospanost dok su započinjali novi dan 

kao pravi šampioni. 



INSTANT INVASION 

VIRTUAL EXERCISE WITH COFFEE 

Morning exercise as means of fully waking up is nobody’s favorite 

choice, so people mostly try to find a way to avoid it as 

much as possible. In this case, the most frequent choice is freshly 

prepared coffee, sending its smell across the room while 

you slowly open your eyes and come to. Nevertheless, the best 

combination, definitely, is the one of morning exercise and tasty 

coffee, and when even a prize or two for the effort made is 

added to it as well, then we are certain we have found a new 

recipe for a good morning. 

In the previous month, all coffee lovers had an additional reason 

to love their favorite morning beverage, because the 

Coffee Lovers Facebook page presented them with a real 

exercise, with invasion of good aromas and numerous prizes. 

Different aromas of instant coffee led them through five levels, 

giving them superpowers for the race to win Samsung Galaxy 

Note tablet, HTC One V phone and special Doncafé instant 

coffee gift packages with thermal cup. These are unique cups 

that react to heat, so that images on them, when cups come in 

contact with warm Doncafé beverage, change color. 

Vesti 

For less than two weeks, this game was played over five thousand 

times, which made the number of coffee lovers on the 

page exceed 30 thousand, increasing the number of fans interacting 

with the brand on a daily basis from 3 to 7 thousand. 

An interesting and impressive fact is certainly the number of 

over 700 thousand Facebook users who, during one week, 

were able to see the game score content, shared by users through 

their profiles. 

Instant Invasion game lasted for a month and everyone was 

absolutely thrilled with its pace, energy and speed, and the coffee 

lovers, with their fingers warm from playing, completely 

forgot about their sleepiness while starting their day as true 

winners. 



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REALIZACIJA HUMANITARNIH AKCIJA 

DONCAFÉ ZA DECU BEZ RODITELJSKOG 

STARANJA 

Prodajom Doncafé poklon paketa „Šoljica puna ljubavi“, prikupljena su sredstva i nabavljena 

oprema kojom će uslovi života mališana bez roditeljskog staranja biti poboljšani 

Zahvaljujući donaciji kompanije Strauss Adriatic, dom za decu 

bez roditeljskog staranja „Jovan Jovanović Zmaj“ dobio je novi 

centralni bojler, dok su u stacionaru Centra za zaštitu odojčadi, 

dece i omladine počeli radovi na opremanju senzorne sobe koja 

će deci sa posebnim potrebama omogućiti kvalitetnije metode 

u terapiji. Sredstva za opremanje ovih ustanova prikupljena su 

izdvajanjem po 50 dinara od prodaje poklon paketa „Šoljica 

puna ljubavi“, nastalog u okviru projekta „Doncafé i deca boje 

Vaš pogled na svet“. Tokom ove akcije, crteži mališana iz doma 

„Jovan Jovanović Zmaj“, nastali na slikarskoj koloniji na Srebrnom 

jezeru, ukrasili su ograničenu seriju šoljica. Unikatne 

šoljice sa osam različitih motiva iz dečije mašte, prodavale su 

se u poklon paketu, zajedno sa 2X200gr Doncafé Moment 

kafe, čime je prikupljeno više od 2 miliona dinara. 

„Zadovoljstvo nam je da smo i ove godine uspešno realizovali 

akciju „Doncafé i deca boje Vaš pogled na svet“ i prikupili sredstva 

za opremanje doma „Jovan Jovanović Zmaj“ i senzorne 

sobe za decu sa posebnim potrebama u stacionaru Centra za 

zaštitu odojčadi, dece i omladine. Mališani su dali svoj doprinos 

u oslikavanju šoljica i zbog toga je naše zadovoljstvo veće što 

možemo da im se zahvalimo na ovakav način. Nadamo se da 

će oprema koju smo donirali unaprediti uslove u kojima odrastaju 

ovi mališani“ , izjavila je Olivera Jokić, menadžer za odnose 

s javnošću kompanije Strauss Adriatic. 

Dom Jovan Jovanovic Zmaj - Instalirani novi bojleri 

Deca bez roditeljskog staranja sa predstavnicima kompanije Strauss Adriatic 

Doniranjem sredstava od prodaje poklon paketa „Šoljica puna 

ljubavi“ kompanija Strauss Adriatic je još jednom potvrdila svoje 

tradicionalno prijateljstvo sa domovima u okviru Centra za 

zaštitu odojčadi, dece i omladine. Tokom realizacije prethodne 

akcije u okviru projekta „Doncafé i deca boje vaš pogled na 

svet“ štićenici doma „Drinka Pavlović“ su oslikali ukupno 22 

šoljice koje su bile deo ograničene serije od 2.200 komada. 

Kompanija Strauss Adriatic otkupila je deo šoljica i inicirala 

njihovu prodaju svojim poslovnim partnerima. Na taj način prikupljeno 

je više od milion dinara. Ovim sredstvima kupljeno je 

novo postrojenje za sušenje veša, nameštaj za Dom i instaliran 

je video nadzor. 



IMPLEMENTATION OF HUMANITARIAN ACTIVITIES 

DONCAFÉ FOR CHILDREN WITHOUT 

PARENTAL CARE 

Sale of Doncafé “Cup filled with love” gift packs raised funds for purchasing equipment for 

improving the living conditions of children without parental care 

Owing to a donation of Strauss Adriatic, the “Jovan Jovanović 

Zmaj“ Centre for Children without Parental Care has received a 

new central heating boiler, while works on equipping a sensory 

room, providing higher-quality treatment methods for children 

with special needs, have commenced in the Dispensary of the 

Centre for the Protection of Infants, Children and Youth. Funds 

for equipping these institutions were raised by allocating 

RSD50 from the sale of each “Cup filled with love” gift pack, 

within the “Doncafé and children paint your view of the world” 

project. As part of the campaign, drawings of children from the 

“Jovan Jovanović Zmaj“Centre, made in an art colony at Srebrno 

Jezero lake, decorated a limited series of cups. The unique 

coffee cups with eight different motives were sold within the 

gift pack, which also included 2X200g of Doncafé Moment 

coffee. More than RSD2 million were raised from the sale. 

“We are glad that we have successfully implemented the “Doncafé 

and children paint your view of the world” campaign this 

year as well and raised funds for equipping the “Jovan Jovanović 

Zmaj“ Centre and the sensory room for children with special 

needs in the Centre for the Protection of Infants, Children 

and Youth’s Dispensary. Children provided their contribution 

by painting cups and the fact that we can thank them in this 

manner makes our pleasure even greater. We hope that the 

equipment we have donated will improve the conditions in which 

these children grow up,” said Olivera Jokić, Public Relations 

Manager of Strauss Adriatic. 

Dom Jovan Jovanovic Zmaj - Instalirani novi bojleri 

Deca bez roditeljskog staranja sa predstavnicima kompanije Strauss Adriatic 

Vesti 

By donating funds from the sale of the “Cup filled with love” 

packs, Strauss Adriatic has once again confirmed its traditional 

friendship with the institutions within the Centre for the Protection 

of Infants, Children and Youth. In the previous campaign 

within the “Doncafé and children paint your view of the world” 

project, children from the “Drinka Pavlović“ Centre painted 22 

cups, which were part of a limited series of 2,200 packs. Strauss 

Adriatic purchased a volume of the cups and initiated sale 

to its business partners. As a result, more than RSD1 million 

were raised. These funds were allocated for purchasing a new 

laundry dryer, furniture for the Centre and installation of a video 

surveillance system. 



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10 

Vesti 

DONCAFÉ ICEIN1 

POKLON PAKET 

U susret vrelim letnjim danima, Doncafé ponovo nudi osveženje 

svim istinskim ljubiteljima kafe. Poklon paket IceIn1 

idealan je izbor za predah u hladovini. Napitak na bazi instant 

kafe, uz nekoliko kockica leda i hladno mleko prava je osvežavajuća 

poslastica čija se aroma ne zaboravlja. 

Poklon paket IceIn1 sadrži pakovanje od 200 gr ovog jedinstvenog 

letnjeg napitka, a kako bi užitak bio potpun, Doncafé 

potrošačima poklanja i moderno dizajniranu čašu. Trenuci na 

poslu ili slobodno vreme sa prijateljima, postaju nezaboravni 

uz Doncafé IceIn1! 


PR Menadžer & tim Represent Communications 

DONCAFÉ ICEIN1 

GIFT PACKAGE 

In anticipation of hot summer days, Doncafé once again offers 

refreshment for all true coffee lovers. IceIn1 gift package is an 

ideal choice for a break in the shade. The instant coffee drink, 

with a few ice cubes and cold milk, is a truly refreshing treat 

with unforgettable aroma. 

IceIn1 gift package contains a 200 gr packaging of this 

unique summer drink, and to make the enjoyment complete, 

Doncafé also presents the consumers with a modern design 

glass. Moments in the office or free time with friends become 

unforgettable with Doncafé IceIn1! 


PR Manager & Executive Group team

U ime menadžment tima i u svoje lično ime, želim da vas obavestim da je postignut dogovor sa kompanijom 

Doncafe Direct da od 01.05.2012. godine Strauss Adriatic preuzme posao distribucije svojih proizvoda čime 

se okončava naša trogodišnja saradnja sa DCD-om. 

Naša odluka je u skladu sa dugoročnom strategijom naše kompanije. 

Iskoristio bih i ovu priliku da se u ime Strauss Adriatic zahvalim na dosadašnjoj saradnji kompaniji Direct 

Group i Doncafe Direct i da im poželim puno uspeha u daljem radu. 

Srdačan pozdrav, 

Mihailo Stanišić 

Generalni Direktor 

On behalf of the management team and my own behalf, I wish to inform you that an agreement was reached 

with Doncafe Direct that, as of May 01, 2012, Strauss Adriatic would take over the distribution of its products, 

thus ending our three year-long cooperation with DCD. 

Our decision is in line with our company’s long-term strategy. 

On behalf of Strauss Adriatic, I would like to use this opportunity to thank Direct Group and Doncafe Direct 

for previous cooperation and wish them great success in their future business operations. 

Best regards, 

Mihailo Stanišić 

General Manager 

DOGOVOR STRAUSS ADRIATIC–a 

I DONCAFE DIRECT-a 

AGREEMENT BETWEEN STRAUSS 

ADRIATIC AND DONCAFE DIRECT 

Vesti 

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Vesti 

USKRŠNJE POKLON PAKOVANJE 

NAJLEPŠI POKLON ZA NAJRADOSNIJI DAN 

Obeležavajući ovogodišnji Uskrs, najradosniji Hrišćanski praznik, Doncafé je još jednom odlučio da obraduje svoje 

potrošače. Kako bi upotpunili trenutke radosti, Doncafé je svojim potrošačima darovao interesantne poklone. Uz 

pakovanje od 2x200gr Moment kafe, Doncafé je poklanjao vrećicu za hleb ili nadstoljnjak sa Uskršnjim motivima. 


PR Menadžer & tim Represent Communications 

2 x 200g Moment + USKRŠNJI POKLON 

EASTER GIFT PACK 

BEST PRESENT 

FOR THE 

HAPPIEST DAY 

Marking this year’s Easter, the happiest 

Christian holiday, Doncafé had again surprised 

its consumers. To add up to moments of 

joy, Doncafé granted interesting gifts to its 

consumers. With a 2x200g Moment coffee 

pack purchased, Doncafé granted a bread 

bag or a table topper with Easter motives. 


PR Manager & tim Represent Communications

Kompanija Strauss osmu godinu zaredom 

rangirana među prvih 10 na listi 

„Najbolje kompanije za zaposlenje“ 

Ponosni smo što je, čak i u ovako izazovnoj godini, 

kompanija Strauss rangirana među najboljih 10 kompanija za 

zaposlenje u Izraelu, u godišnjem istraživanju koje je sproveo 

BDICoface, u saradnji sa ekonomskim dnevnikom The Marker. 

Kao organizacija koja je sebi postavila cilj da postane 

poželjan poslodavac, vas zaposlene u kompaniji Strauss 

smatramo našom najvećom vrednošću i glavnim partnerima u 

našem poslovnom uspehu. 

Strauss Group je zauzela 10. mesto među 

svim kompanijama na listi „100 najboljih kompanija 

za zaposlenje u Izraelu“, i 1. mesto, uz značajnu prednost 

u odnosu na drugoplasiranog, među proizvođačima 

hrane i pića. 

Među prvih 10, zajedno sa nama, plasirale su se sledeće 

kompanije: 

Intel Izrael, Elektroprivreda Izraela, Teva, HP Izrael, Majkrosoft 

Izrael, Hapoalim banka, Gugl Izrael, Leumi banka and Amdoks. 

Pomenuto rangiranje je vršeno od strane zaposlenih 

u kompanijama, kao i od strane spoljnih saradnika od kojih se 

tražilo da u obzir uzmu različite parametre, kao što su uspešnost 

poslovanja, sigurnost zaposlenja, radni odnosi, zarade i 

We are proud that even in such a challenging year, 

Strauss was ranked among the top 10 companies to work for 

in Israel, in an annual survey conducted by BDICoface, in 

collaboration with The Marker economic daily. 

As an organization that has set a goal to become an employer 

of choice, we regard you, Strauss people, as our major asset 

and main partners in our business success. 

Strauss Group was ranked 10th among all companies 

on the “100 Best Companies to Work For in Israel” 

list, and 1st, by a considerable gap, among the 

Food & Beverage companies. 

Sharing the Top 10 ranking with us were: Intel Israel, 

Israel Electricity Company, Teva, HP Israel, Microsoft Israel, 

Bank Hapoalim, Google Israel, Bank Leumi and Amdocs. 

This ranking is compiled by company employees as well as 

external parties who are asked to consider various parameters, 

such as the company’s robustness, sound employment, 

labor relations, salary and benefits, professional promotion 

and more. 

Survey findings this year indicate that the key considerations 

in choosing a workplace were labor relations, sound em- 

Vesti 

naknade zarada, stručno napredovanje i drugi. 

Rezultati ovogodišnjeg istraživanja ukazuju na to da 

ključne faktore prilikom izbora radnog mesta predstavljaju 

radni odnosi, sigurnost zaposlenja i zarade i naknade zarada. 

Istraživanje takođe pokazuje da, od izbijanja socijalnih nemira, 

zaposleni u izraelu, sa jedne strane, postaju sve više svesni 

svog statusa – znajući da mogu da zahtevaju više, i da se, sa 

druge strane, sve više opredeljuju za sigurnost zaposlenja u 

svetlu globalne nestabilnosti,.. 

Zahvaljujemo se svim našim zaposlenima koji 

su nam pomogli da zadržimo visoko rangirano mesto 

kao jedan od najpoželjnijih poslodavaca u Izraelu. 

Naša pažnja će i dalje biti konstantno usmerena na 

naše zaposlene kako bismo stvorili pravično, raznovrsno i bezbedno 

radno okruženje, koje ispunjava i u kojem se doprinos 

zaposlenih prepoznaje, a koje za cilj ima unapređenje radnih 

odnosa i pružanje mogućnosti za lični i profesionalni razvoj uz 

ekonomsku sigurnost. 

Svima vama izražavamo veliku zahvalnost za vašu trajnu 

posvećenost i podršku, 

Rukovodstvo kompanije Strauss 

Strauss Ranks Among the Top 10 Companies 

on the “Best Companies to Work For” List for 

the Eighth Consecutive Year 

ployment and salary and benefits. The survey further shows 

that since the eruption of the social protest, Israeli employees 

are experiencing, on the one hand, growing awareness of their 

status - knowing that they can demand more, and, on the 

other hand, a leaning toward occupational security in light of 

global instability. 

We thank all our employees who helped us retain our 

top position as one of Israel’s most preferred employers. 

We continue to focus constantly on our employees, in order 

to create a fair, rewarding, diverse, healthy, safe and fulfilling 

work environment that recognizes their contribution and aims 

to improve labor relations and provide opportunities for personal 

and professional development along with economic security. 

A big thanks to all of you for your ongoing commitment and 

support, 

Rukovodstvo kompanije Strauss 

13

14 

Reportaža 

INTERVJU – MILENA PJEŠČIĆ (36) I DRAGAN RADOSAVLJEVIĆ (37) 

MENADŽERI SA NAJDUŽIM STAŽOM 

U svakoj kompaniji je potpuno normalna pojava da se 

ljudi menjaju – jedni odlaze, drugi dolaze… Ipak, još je normalnije 

da određeni broj ljudi provede dugi niz godina u istoj kompaniji. 

Mi se možemo pohvaliti da imamo znatan broj kolega 

čiji radni staž u ovoj kompaniji je već dobio dvocifreni oblik (u 

prethodnom izdanju smo vam predstavili sve one koji su za prvih 

deset godina rada prošle godine i nagrađeni). 

Ovom prilikom smo izabrali da vas malo bolje upoznamo sa dvoje 

mladih menadžera, pripadnika tzv. srednjeg menadžmenta, 

koji su među kolegama na svom hijerarhijskom nivou ostvarili 

najduži staž u našoj kompaniji. Predstavljamo vam Milenu Pješčić, 

mladu damu koja se već deset godina trudi da, uz pomoć 

svog malog ali odabranog tima, nabavlja sve ono što je neophodno 

za funkcionisanje svih nas radeći na poziciji menadžera 

nabavke, i Dragana Radosavljevića, našeg veselog, duhovitog 

i izuzetno stručnog finansijskog kontrolora zbog koga nam i te 

nerazumljive brojke deluju manje “strašno”. 

Don Revija: Vas dvoje imate najduži staž među članovima 

srednjeg nivoa menadžmenta u kompaniji. Kako sa vaše tačke 

gledišta izgleda kompanija danas u odnosu na period kada ste 

počeli da radite? 

Milena: Iako sam od početka svog rada u ovoj kompaniji imala 

privilegiju da radim u preduzeću koje je lider na tržištu u svojoj 

djelatnosti, radno okruženje, uslovi i način rada nisu bili na 

zavidnom nivou te 2002. godine (o tome svakako najbolje 

mogu da posvjedoče neki od zaposlenih u proizvodnji koji su 

dovoljno dugo sa nama). Međutim, kako sam u kompaniju došla 

po preporuci ljudi iz Elite International-a (koji je tada već bio 

u pregovorima oko preuzimanja dijela Golex produkt-a), već 

sam dijelom mogla da osjetim „internacionalni“ duh kompanije 

i „naslutim“ promjene koje su uslijedile. Promjene su se dešavale 

ubrzano, a period „tranzicije“ (2003-2005), rekla bih, 

posebno nije bio lak za sve. 

Međutim, zahvaljujući 

prirodi svog 

posla i uvjerenju 

da posao treba da 

obavljam u najboljem 

interesu kompanije, 

uspjela sam 

da „preživim“ sve 

teške i neizvjesne 

momente u ovih desetak 

godina. 

Već nekoliko godina 

unazad, Strauss 

Adriatic uživa ugled 

društveno odgovorne, 

tehnološki napredneinternacio- 

nalne kompanije čije su osnovne vrijednosti briga o zaposlenima 

sa jedne strane i briga o potrošačima kroz visokokvalitetan 

proizvod sa druge strane. 

Dragan: Na početku bih iskoristio priliku da se zahvalim na 

pruženoj mogućnosti da podelim sa dragim mi kolegama svoje 

utiske o Strauss-u nekad i sad. Naša kompanija je tokom 20 

godina postojanja konstantno napredovala i evoluirala. U prvim 

godinama mala porodična manufaktura opstala je samo zahvaljujući 

ogromnom zalaganju pojedinaca. Na prelasku iz 20-og 

u 21. vek, u jednoj brdovitoj zemlji na Balkanu, malo društvo sa 

ograničenom odgovornošću nastojalo je da nađe svoje mesto 

pod suncem. 

U tom delu životnog ciklusa naše kompanije, spletom okolnosti 

ali na moje veliko 

zadovoljstvo, i sam 

sam postao deo 

Doncafe priče. U 

to doba preovladavao 

je autokratski 

stil upravljanja, poslovali 

smo u poluuslovnom 

radnom 

okruženju, i koristili 

zastarelu tehnologiju. 

Međutim, uprkos 

svim izazovima 

kompanija je nastavljala 

da raste i 

da napreduje. 

Preuzimanjem od 

strane Strauss-a 

postajemo deo velike multinacionalne grupacije i polako stvari 

počinju da se menjaju. Korak po korak i došli smo do toga da 

danas predstavljamo stabilan i uređen sistem koji prati i implementira 

najsavremenije tehnologije, neguje asertivnu komunikaciju 

i u potpunosti je posvećen dobrobiti svih zaintresovanih 

strana. Naravno da tu nije kraj. 

Siguran sam da ćemo nastaviti da se menjamo i prilagođavamo 

kako bi prevazišli sva buduća iskušenja koja su pred nama. 

Don Revija: Šta mislite da izdvaja Strauss u poređenju sa drugim 

kompanijama u Srbiji? 

Milena: Pored već pomenutih stvari, izdvaja nas naša poslovna 

filozofija koja je već godinama „urezana“ u svijest svakog od 

nas, a glasi „create wonders out of basics“ – „od jednostavnih 

stvari, pravimo nešto izuzetno“. Vodeći se ovom filozofijom, od 

naizgled „običnog“ proizvoda, zahvaljujući našem jedinstvenom 

načinu proizvodnje i Aroma expert konceptu, visokim 

standardima koje primjenjujemo, posvećenosti i kreativnosti 

naših zaposlenih, činimo čuda (wonders) ☺.

Dragan: Strauss Adriatic je u odnosu na postojeće kompanije 

u okruženju u mnogome poseban, ali prvenstveno po ljudima 

koji ga čine. 

Ipak, mislim da se izdvajamo po tome što sve zadatke realizujemo 

kroz timski rad u neformalnoj i relaksirajućoj atmosferi. 

Ono što je još važnije, podrška koju jedni drugima pružamo ne 

samo na profesionalnom već i na privatnom planu, bilo da se 

radi o dobrim ili lošim vremenima čini da se svi osećamo delom 

jedne velike porodice. Naša kompanija stimuliše sticanje novih 

znanja i veština i kontinuirano napredovanje u profesionalnoj 

karijeri. Međutim, posebno bih izdvojio prostor koji se ostavlja 

zaposlenima da slobodno i otvoreno iznose svoje stavove i razmišljanja 

i time doprinose boljem radu kompanije. 

Sve ovo čini Strauss Adriatic veoma posebnim. Ponekad pomislim 

da treba „patentirati“ našu korporativnu kulturu kao zaštitni 

znak. U svakom slučaju, treba je čuvati i dalje razvijati. 

Don Revija: Koji momenat ili period vašeg rada ovde biste 

posebno izdvojili i zašto? 

Milena: Iako nije bilo lako, uvijek se vrlo rado prisjetim svojih 

početaka rada u kompaniji. Tada sam, kao potpuni laik kada je 

trgovina kafom u pitanju, bila odgovorna za nabavku kafe! 

Međutim, na svoju sreću (i sreću kompanije☺), vrlo brzo sam 

se snašla na novom polju. Samo upoznavanje sa kafom bilo 

je divno iskustvo, a svakodnevno praćenje berze, predviđanje 

kretanja cijene kafe i donošenje odluka o kupovini bilo je nezaboravno 

iskustvo. I danas mi najviše nedostaje adrenalin iz 

tog perioda... Međutim, kako u nabavci uvijek postoji šansa da 

nešto ne krene po planu i ugrozi proces proizvodnje, meni i 

kolegama u nabavci nikad nije „dosadno“ ☺. 

Dragan: Razmišljajući na ovu temu, naišao sam na problem 

da izdvojim jedan period a kamoli samo jedan momenat kao 

poseban. Na mene je najveći utisak ostavio sam proces sazrevanja 

kroz koji sam prošao (razvojni put Bore Šnajdera ☺). 

U toku obuke na poslovima podrške prodajnoj sili najvažnije 

mi je bilo da se prilagodim i uklopim u novo okruženje. Na početku 

rada u knjigovodstvu ceo svet računovodstva mi je bio 

nadasve nov, čudan i nerazumljiv, tako da sam se prevenstveno 

skoncentrisao na sticanje prvih znanja iz finansija, koja će se 

kasnije pokazati kao fundamentalna za posao koji danas obavljam. 

I pored toga što je rad u IT-u bio naporan i zahtevan uživao sam 

u svakom trenutku. Moram priznati da sam ponosan na činjenicu 

da smo u tom periodu uspešno izveli implementacije novog 

poslovnog softvera u Srbiji i u BiH. 

Prelazak u odeljenje finansija je, bar kako to izgleda iz današnje 

perspektive, oblikovao moj profesionalni život. Upoznavanjem 

sa finansijskim izveštajima, malim brojkama, velikim ciframa, 

ekselom i drugim alatima pružila mi se prilika da istražim potpuno 

drugu galaksiju, koju i dan danas pokušavam da osvojim. 

U procesu sazrevanja veliko iskustvo sam stekao učestvovanjem 

na projektu preuzimanja kompanije u Albaniji. 

Nakon ukazanog poverenja i unapređenja na mesto finansijskog 

kontrolora susreo sam se sa najkompleksnijim ali u isto 

vreme i najinspirativnijim poslom u dosadašnjoj karijeri. Na 

početku sam imao tremu da li ću uspeti da se snađem u kompleksnim 

odnosima koji postoje u svakoj velikoj kompaniji. Još 

uvek mi svaki dan predstavlja novi izazov ali u isto vreme i izvor 

zadovoljstva i motivacije. Na kraju mogu izraziti zahvalnost što 

Reportaža 

imam priliku da rastem i napredujem zajedno sa našom kompanijom. 

Don Revija: Šta je najstresniji a šta najlepši deo vašeg posla? 

Milena: Rekla bih da je nastresniji ujedno i najljepši dio posla 

u nabavci – neizvjesnost kretanja cijena proizvoda koje nabavljamo, 

konstantna briga da sirovine i repromaterijali stignu u 

dovoljnoj količini za proizvodnju, u pravo vrijeme, a da sa druge 

strane ne opteretite zalihe je istovremeno i stresno jer na mnogo 

faktora u samom toku procesa ne mozete da utičete, ali, sa 

druge strane, vrlo je kreativno jer dosta toga treba predvidjeti 

i isplanirati. 

Dragan: Ne mogu identifikovati najstresniji deo mog posla, 

ali kao i sve druge kolege susrećem se sa stresnim situacijama 

i pokušavam da se izborim sa istim. Da bi u tome uspeo, 

oslanjam se na podršku porodice i prijatelje. Takođe mi prija 

bavljenje sportom, muzikom, igrom kao i drugim aktivnostima 

koje me opuštaju i smanjuju nivo napetosti. Tokom vremena 

sam naučio da pojednostavljujem stvari i probleme na koje nailazim, 

i pokazalo se da to za sada funkcioniše. Ne zaboravite 

da život čine male stvari. 

Kao najlepši deo mog posla mogu izdvojiti samo jedno a to 

su dve stvari: red, rad i disciplina. Šalu na stranu, najlepši deo 

mog posla u profesionalnom smislu je zadovoljstvo koje osetim 

kada vidim da su brojke iz finansijskih izveštaja tekućeg 

perioda bar za nijansu bolje od prethodnog. Najzanimljivije i 

najizazovnije mi je kada učestvujem u izradi kratkoročnih i dugoročnih 

planova kompanije. Ali mnogo više od toga, svakodnevno 

zadovoljstvo mi pričinjavaju naši tradicionalni ručkovi tokom 

kojih “punimo baterije”, saradnja sa najbližim saradnicima 

iz računovodstva, IT-ja i finansija i poverenje koje mi ukazuju 

kolege iz drugih odeljenja kada mi se obrate za savet. 

U stvari, kada malo bolje rasmislim, najlepši deo posla je kada 

odete na godišnji odmor i uživate, jer znate da će svi zadaci i 

poslovi koji stoje pred vašim timom biti obavljeni stručno i u 

okviru dogovorenih rokova. 

Don Revija: Podelite sa nama neku anegdotu koju posebno 

pamtite. 

Milena: Možda nije anegdota, ali je sigurno interesantno za 

pomenuti da moja koleginica Danijela i ja već četvrti put dokazujemo 

da je „dobro planiranje“ profesionalnih i porodičnih obaveza 

takođe važno za dobro funkcionisanje sektora nabavke!☺ 

Što se anegdota tiče, sigurna sam da moj kolega Dragan može 

da ispriča i jednu za mene ☺ 

Dragan: Jednog sunčanog novembarskog prepodneva jedan 

mladić se pojavio na vratima jednog čudnog mesta koji su ljudi 

nazivali poslom. Tu se bliže upoznao sa malim zrnom i velikim 

ljudima koji su ga opčinili. Od tada, svaki dan koji provode zajedno 

je jedna velika anegdota. Doncafe inspiriše život. 

Don Revija upućuje veliku zahvalnost Mileni i Draganu 

na odvojenom vremenu i želji da sa nama podele svoja iskustva 

i razmišljanja. 

15

16 

Reportaža 

INTERVIEW – MILENA PJEŠČIĆ (36) AND DRAGAN RADOSAVLJEVIĆ (37) 

MANAGERS WITH THE LONGEST SERVICE 

It is customary for a company to see changes in its personnel 

– people come and go… Still, it is even more customary that a 

certain number of people should stay with the same company 

for many years. We can boast the fact that we have a significant 

number of colleagues whose years of service in this company 

are already in the double digits (in the previous issue, we 

presented to you all those who had been rewarded, last year, 

for their first ten years of service). 

This time, we have decided to better acquaint you with two young 

managers, members of the middle management, with the 

longest service among their colleagues at the same level in 

the company. We introduce Milena Pješčić, a young lady who 

has been making an effort in the past ten years, at the position 

of procurement manager, with assistance from her small, 

but select team, to procure everything that is necessary for the 

operation of all of us, and Dragan Radosavljević, our jolly, witty 

and extremely knowledgeable financial controller who makes 

us feel less “afraid” of all those mystifying figures. 

Don Revija: The two of you are employees with the longest 

service among members of the company’s middle management. 

How do you see the company today, compared to the 

period when you started working? 

Milena: Even though, from the moment I started working for 

this company, I had the privilege of working for a company that 

was a market leader in its business, the working environment, 

conditions and manner of operation were not that good in 

2002 (this could certainly be best confirmed by some of the 

employees in production who have been with us long enough). 

However, since I came to the company through recommendation 

by the people from Elite International (which, at the time, 

had already been in talks over acquisition of a portion of Golex 

Produkt), I had already had the opportunity to feel, to a degree, 

the “international” atmosphere in the company and “anticipate” 

the forthcoming 

change. Changes 

were made at fast 

pace, and I would 

say that the “transition” 

period (2003- 

2005) especially 

wasn’t easy on 

anyone. 

However, due to the 

nature of my profession 

and belief that 

I should do my job 

in the best interest 

of the company, I 

have managed to 

“survive” all the har- 

dships and uncertainty in the past ten years. 

For the past few years, Strauss Adriatic has been known as 

socially responsible, technologically advanced international 

company whose core values are concern for its employees, on 

one hand, and care for its customers through high quality products 

on the other. 

Dragan: At the beginning, I would like to extend my gratitude 

for the opportunity to share the impressions of Strauss then 

and now with my dear colleagues. During its 20 years of operation, 

the company has been constantly improving and evolving. 

In the first few years, the small family firm survived only 

on account of great individual efforts. At the turn of the 20th to 

the 21st century, in a hilly country in the Balkans, a small limited 

liability company 

sought to find its 

place in the sun. 

In this period of 

our company’s lifecycle, 

certain circumstances, 

to my 

great pleasure, led 

to my becoming a 

part of the Doncafe 

story. At the 

time, company saw 

autocratic style of 

management, operating 

in an undeveloped 

working environment 

and using 

obsolete technology. 

However, despite the challenges, company continued to 

grow and improve. 

After being acquired by Strauss, we became a part of a large 

multinational group and, slowly, things started to change. Step 

after step, we reached today’s position when we represent a 

stable and organized system that keeps current with and implements 

the latest technologies, uses assertive communication 

and is fully committed to the welfare of all interested 

parties. And that is not all, of course. 

I am certain that we will continue to change and adapt in order 

to overcome any future challenges that are ahead of us. 

Don Revija: What do you think sets Strauss apart from other 

companies in Serbia? 

Milena: In addition to what was already said, we are set apart 

by our business philosophy, to “create wonders out of basics“, 

which has been “ingrained” in each of us for years. Keeping 

in line with this approach, we make wonders from seemingly 

“regular” products, due to our unique production process and

Aroma Expert concept, high standards we apply and dedication 

and creativity of our employees ☺. 

Dragan: Compared to surrounding companies, Strauss Adriatic 

is exceptional in many aspects, but mostly for its people. 

Still, I think we stand out because we perform all our tasks 

through team work and in an informal and relaxing atmosphere. 

What is even more important, the support we give to each 

other, in both professional and private life, makes us all feel as 

part of one big family, good times or bad. Our company encourages 

us to gain new knowledge and skills and continuously 

advance our careers. However, I would especially like to emphasize 

the opportunity given to employees to freely and openly 

state their views and opinions and, in that way, contribute to 

company’s better operation. 

All of this makes Strauss Adriatic a very special company. Sometimes 

I think we should “patent” our corporate culture as 

our trademark. In any case, it should be preserved and further 

improved. 

Don Revija: What moment or period of your employment with 

this company would you especially point out and why? 

Milena: Even though it was not easy, I always fondly remember 

my beginnings in the company. At the time, as an amateur in 

coffee trade, I was in charge of coffee procurement! 

However, luckily for me (and the company☺), I quickly found 

my way in this field. The very introduction to coffee was a lovely 

experience, while the monitoring of exchange on a daily basis, 

as well as predicting the coffee prices and making decisions 

on purchases was unforgettable. Even today, I miss the adrenalin 

from that period the most... Still, as there is always a chance 

of something unplanned happening in procurement and affecting 

the production process, my colleagues in procurement 

department and I are never “bored”☺. 

Dragan: When thinking about it, I have a hard time pointing 

out a single period, let alone a single moment as being special. 

I was mostly impressed by my personal development (as in the 

play Development of Bora Šnajder☺). 

During training in sales force support, the most important 

thing for me was to adjust and fit into the new environment. 

When I started working, the whole world of accounting was 

totally new, strange and incomprehensible to me, so I was primarily 

focused on learning first lessons in finance, which would 

later prove to be fundamental for the work I do today. 

Despite the fact that working in IT was hard and demanding, I 

enjoyed every moment of it. I must confess that I am proud of 

the fact that we successfully implemented new business software 

in Serbia and Bosnia and Herzegovina in that period. 

Transfer to finance department, at least as it seems today, has 

shaped my professional life. By learning about the financial 

statements, small figures, large numbers, Excel and other tools, 

I was given an opportunity to explore a whole new galaxy, 

which I still trying to conquer. In the process of my personal 

development, I gained a large experience by participating in 

the project of company acquisition in Albania. 

After the management placed trust in me and I was promoted 

to the position of financial controller, I was faced with the most 

complex and, at the same time, most inspiring job in my career 

at that moment. In the beginning, I was nervous, not knowing 

whether I would succeed in finding my way in the complicated 

Reportaža 

relations existing in every large company. Each day still brings 

a new challenge for me, but also a source of joy and motivation. 

In the end, I am grateful that I was given an opportunity to grow 

and advance together with our company. 

Don Revija: What is the most stressful and the most enjoyable 

part of your job? 

Milena: I would say that the most stressful and at the same 

time the most enjoyable part of procurement is – uncertainty 

of prices of products we procure and ensuring that raw and 

production materials arrive in quantities sufficient for production, 

at the right time, and that, on the other side, there isn’t too 

much pressure on the inventories. It is stressful because you 

are not able to control many aspects during the process itself, 

but, on the other hand, it is very creative since there are many 

things that need predicting and planning. 

Dragan: I am not able to identify the most stressful part of 

my job, but, just as other colleagues, I come across stressful 

situations and try to deal with them. In order to succeed, I rely 

on support from my family and friends. I also enjoy sports, music, 

dancing as well as other activities that relax me and relieve 

stress. In time, I learned how to make things and problems I am 

faced with simpler, and it works for now. Don’t forget that the 

life is made up of little things. 

As the most enjoyable part of my job I can point out only one, 

and that are two things: order, work and discipline. Kidding aside, 

the most enjoyable part of my job is the satisfaction I feel 

when I see that the figures in current financial statements are 

at least a little better than the ones in the previous one. For 

me, the most interesting and most challenging part is when 

I participate in preparation of short-term and long-term company 

plans. But I get much more pleasure, on a daily basis, 

from our traditional lunches during which we “recharge”, from 

cooperating with the closest associates in accounting, IT and 

finance and from the trust placed in me by my colleagues in 

other departments when they ask for my advice. 

In fact, when I think more of it, the most enjoyable part of my 

job is when I go on an annual leave and relax, because I know 

that all tasks and duties my team is faced with will be performed 

professionally and within agreed deadlines. 

Don Revija: Please share with us an anecdote you particularly 

remember. 

Milena: This might not be an anecdote, but it is certainly interesting 

to mention that, for the fourth time in a row, my colleague 

Danijela and me are proving that “good planning“ of professional 

and family duties is also important for good operation 

of procurement department! ☺ 

As for anecdotes, I am sure my colleague Dragan will be able 

to tell a story for me too☺ 

Dragan: On a sunny November morning, a young man 

showed up at the door of a strange place people called workplace. 

There, he got to know a small bean and great people 

that mesmerized him. Since then, each day they spend together 

is one big anecdote. Doncafe inspires life. 

Don Revija extends its gratitude to Milena and Dragan for their 

time and for sharing their experiences and thoughts with us. 

17

Postoje različiti običaji i tradicije širom sveta koji se odnose na rođenje 

bebe. Način na koji se pristupa novorođenoj bebi i novoj mami, te 

nega i ishrana, različit je u različitim zemljama. 

Ovi tradicionalni običaji imaju različite korene. Neki postoje iz čisto 

zdravstvenih razloga, neki su uslovljeni klimom, neki religijom, a neki 

datiraju i tako daleko da više niko i ne zna zašto se primenjuju. 

Donosimo interesantne, korisne, zanimljive, čudne i neobične običaje 

iz nekih zemalja širom sveta. 

DOMINIKANSKA REPUBLIKA 

U prvim mesecima majčinstva, nećete videti 

Dominikanske mame kako šetaju napolju sa 

svojim bebama. Dominikanske bebe se u prvim 

mesecima čuvaju gotovo isključivo u zatvorenom 

prostoru, kako bi ih zaštitili od sunca, 

oblaka, vetra, virusa… Ako se beba mora izvesti 

u tim prvim mesecima, uvek se pokriva u 

potpunosti tako da je i dalje „zaštićena“ od različitih 

elemenata, normalnih i paranormalnih. 

BUGARSKA 

Ako vam se dogodi da se nađete u Bugarskoj sa 

bebom, nemojte biti iznenađeni ako prolaznici, 

gledajući vašu bebu sa ljubavlju, pljunu (ili barem 

oponašaju ovaj postupak) uz reči: „Koka 

te pokakila“. Prema bugarskoj tradiciji, ako se 

dete previše hvali, đavo će postati ljubomoran. 

Dakle, najbolje je pretvarati se da je dete 

ružno. Ova tradicija je zapravo dovela do toga 

da se u ovoj zemlji izuzetno cijeni skromnost. 

MONGOLIJA 

Ovo je zemlja u kojoj se deca dugo 

doje. Majčino mleko se smatra 

najboljom hranom (bravo za Mongolke!) 

i većina dece se doji prve 

dve godine a neki i mnogo duže, 

sve do polaska u školu. Dojenje je 

u ovoj zemlji dopušteno na svim 

javnim mestima, i zasigurno nigde 

niko neće upozoriti majku zato što 

doji svoje dete. Zapravo, veruje se 

da su najbolji mongolski rvači bili 

dojeni sve do pete godine života. 

18 

Zabava 

NARODNI OBIČAJI 

NEOBIČNI OBIČAJI NAKON 

ROĐENJA BEBE 

JORDAN 

Nakon što rodi bebu, jordanska žena dugo neće pojesti sladoled. Žene u 

Jordanu obično izbegavaju hladnu hranu i pića nakon porođaja. Prema tradicionalnom 

verovanju, kosti nove mame su još uvek otvorene pa izloženost 

hladnoći u tom vrlo osetljivom stanju može prouzrokovati svakojake 

probleme kasnije u životu, uključujući reumatizam i artritis. Za toplu i vruću 

hranu i napitke u ovoj zemlji se veruje da podstiče proizvodnju mleka. 

ŠVEDSKA 

Kada su suočeni sa nemirnom i razdražljivom bebom koja neće da spava, švedski roditelji 

imaju posebnu taktiku. Oni stave bebu u krevetac okrenutu na stomak i lagano 

je lupkaju u predelu donjih leđa i pelene, stvarajući ritmičke vibracije. Veruje se da 

je ovo replika vibracija iz materice što bebi pruža osećaj sigurnosti, te lakše zaspe. 

GVATEMALA 

Žene u Gvatemali tradicionalno kupaju svoje bebe u ledenoj vodi verujući da hladna 

kupka umiruje osip na koži (obično usled prevelike vrućine) te utiče na miran 

san. Iako je hladna voda šok za male bebe, naročito zbog toga što su u ovoj državi 

temperature izuzetno visoke, majke u Gvatemali se ne obaziru previše na bebin 

plač niti smatraju da treba prestati sa ovom tradicijom. 

DANSKA 

Nikada nećete videti kolica u danskim 

kafićima. Videćete ih uredno 

„parkirana“ ispred kafića, gde 

bebe mirno spavaju dok roditelji u 

kafićima uživaju u kafi ili kapućinu. 

U stvari, Danski nacionalni odbor 

za zdravstvo preporučuje 

ovu praksu, verujući da 

bebe na otvorenom 

spavaju zdravije i 

imaju bolji apetit. 

najbolji mongolski 

rvači 

bili dojeni 

sve

JORDAN 

FOLK CUSTOMS 

UNUSUAL CUSTOMS AFTER 

CHILDBIRTH 

After having a baby, a Jordan woman will not eat any ice-cream for a long time. Women 

in Jordan usually avoid cold food and beverages after childbirth. According to traditional 

belief, the bones of a new mother are still open and exposure to cold at this very 

sensitive stage can cause various problems later in life, including rheumatism and 

arthritis. In this country, warm and hot food is believed to promote production of milk. 

SWEDEN 

When having to deal with a restless and irritable baby that won’t sleep, 

Swedish parents apply special methods. They put the baby in the crib on 

its stomach and lightly tap the baby’s lower back and diaper, thus creating 

rhythmic vibrations. It is believed that this imitates the vibrations inside 

the womb, which makes the baby feel safe and fall asleep easier. 

GUATEMALA 

Women in Guatemala traditionally bathe their babies in ice-cold water believing 

that cold baths soothe skin rash (usually caused by heat) and enable peaceful 

sleep. Even though cold water is a shock to small babies, especially because 

of extremely high temperatures in this country, Guatemalan mothers are quite 

unperturbed by their baby’s crying and believe that this tradition should not be 

abandoned. 

There are various customs and traditions related to childbirth around 

the world. Treatment of the newborn baby and its mother, including their 

nurture and diet, are different in various countries. 

These traditional customs have different origins. Some exist for 

purely health-related reasons, some are influenced by the climate and 

some by religion, while some customs date so far back that nobody 

even knows why they are practiced. 

We bring to you interesting, useful and unusual customs from some 

of the countries around the world. 

DOMINICAN REPUBLIC 

DENMARK 

You will never see a baby carriage 

in Danish cafés. You will see 

them properly “parked” outside 

the café with babies peacefully 

sleeping in them, while their parents 

are having a coffee or cappuccino 

inside. Actually, Danish 

national health board recommends 

this practice because the babies 

who spend time outdoors sleep 

better and have better appetite. 

Zabava 

During the first months of their motherhood, 

you will see no Dominican mothers having a 

walk outside with their babies. Dominican 

babies are kept almost only indoors during 

the first months of their lives, to protect them 

from sun, clouds, wind, viruses… If the baby 

needs to be taken out at this age, it is always 

fully covered to keep it “protected” from various 

elements, both normal and paranormal. 

BULGARIA 

If you happen to visit Bulgaria with a baby, don’t 

be surprised if passers-by, while lovingly looking 

at your baby, spit (or at least imitate this 

action) and say: “Hen pooped on you”. According 

to Bulgarian tradition, if a child is praised 

too much, the devil will become jealous. So, 

it is best to pretend that the child is ugly. This 

tradition has actually contributed to the higher 

appreciation of modesty in this country. 

MONGOLIA 

In this country, babies are breastfed 

for a long time. Mother’s milk 

is considered the best food (hurray 

for Mongolian women!) and most 

children are breast-fed until the 

age of two, and some even much 

longer, until they start school. 

Breastfeeding is allowed in this 

country in all public places, and 

surely no one will warn a mother 

for breast-feeding her child. Actually, 

people believe that the best 

Mongolian wrestlers have been 

breast-fed until the age of five. 

19

20 

Zabava 

//NARODNA MEDICINA 

U narodu, beli luk je lek za sve, prema kome se ima vrlo 

veliko i nepokolebljivo poverenje. U tom gotovo fanatičnom 

iskonskom verovanju ide se često tako daleko da se beli 

luk i danas u nekim domaćinstvima na selu upotrebljava ne 

samo kao preventivno već i kao mađijsko zaštitno sredstvo 

protiv »zlih duhova« i drugih »nevidljivih opasnih sila«, dakle, 

kao sredstvo za bajanje, vračanje, čini i mađije. Iskonsko verovanje 

u lekovitu, zaštitnu i mađijsku moć belog luka zaoralo 

je duboku brazdu u materijalnom i duhovnom životu našeg 

naroda. Nema kod nas seoske kuće koja ne sadi luk. Beli 

luk se gotovo redovno jede i stavlja kao začin u razna jela. U 

proleće i za vreme nekadašnjih dugotrajnih postova beli luk 

se obavezno morao jesti uz svaki obrok. Za vreme raznih epidemija 

tifusa, kolere, kuga, dizenterije, gripa i uopšte kad god 

se javljao velik pomor naroda od zaraznih bolesti, uvek je kao 

preventivno i kurativno sredstvo preporučivan i svakodnevno 

upotrebljavan, pre svega, beli luk. Kad je majka spremala 

sina u vojnike, kćer među mladež, a jedro dete na ulicu, uvek 

se negde u odelu ili oko tela krilo malo belog luka (amajlija). I 

danas mnogi na put ne kreću bez belog luka. 

LEKOVITA SVOJSTVA 

Kad se ima u vidu da se u novije vreme beli luk i naučno 

ispituje u hemijskim i mikrobiološkim laboratorijama, u farmaceutskoj 

industriji i na klinikama, da su dobijeni dobri rezultati 

u lečenju mnogih bolesti, od kojih su se i narodi na raznim 

kontinentima hiljadama godina štitili i lečili na primitivan način 

belim lukom, onda se još više nameće potreba za proučavanje 

upotrebe ove biljke u narodnom životu, narodnoj ishrani, 

a pre svega u narodnoj medicini. Tome treba dodati još i 

onu široku višestranost belog luka, ne samo kao biljke koja 

se istovremeno kod nas upotrebljava i kao svakidašnja hrana, 

znači, lek, a ponekad i kao mađija, već i zbog toga što je i 

njegovo fiziološko, lekovito dejstvo vrlo mnogostruko. Naime, 

i u narodnoj i u naučnoj medicini poslednjih godina beli luk se 

upotrebljava za lečenje znatnog broja vrlo raznovrsnih bolesti, 

kako iznutra tako i spolja. Iz istorijskih podataka vidi se da su i 

u starom i u srednjem i dugo vremena u novom veku beli luk 

priznavale za lek i službene medicine raznih naroda, ali je u 

poslednjim vekovima, a naročito u XIX veku gotovo potpuno 

izbačen iz farmakopeja. Tek u I, a naročito u II svetskom ratu 

i posle njega počinje pravo naučno proučavanje belog luka 

zajedno sa izvanrednim radovima na izučavanju i otkrivanju 

bakteriostatičnih lekova tipa penicilina, streptomicina, dakle, 

antibiotika. 


BELI LUK KAO LEK 

MALO JE NAŠIH DOMAćIH BILJAKA KOJIMA SE PRIDAJE TOLIKA VAŽNOST I U KOJE SE 

IMA TAKO NEPOKOLEBLJIVO POVERENJE KAO PREMA BELOM LUKU 

Upotreba belog luka u narodnoj medicini 

Beli luk se u narodnoj medicini koristi za 

• Lečenje organa za disanje 

• Lečenje obolelog srca i krvnih sudova (arterioskleroze) i 

snižavanje holesterola u krvi, čime smanjuje rizik od 

srčanog i moždanog udara 

• Lečenje živčanih bolesti, glavobolje, nesvestice, itd. 

• Lečenje organa za varenje 

• Upotreba belog luka protiv crevnih parazita 

• Lečenje kožnih bolesti, kospopada i ustobolje 

• Lečenje bolesne džigerice 

Ova biljka je dokazan antibiotik, pa se veoma često upotrebljava 

za suzbijanje prehlade i gripa, a koristan je i kao preventiva 

protiv ovih bolesti. Redovnim konzumiranjem belog 

luka umanjuje se rizik od pojave raka, povećava imunitet i 

proizvodnja antitela u organizmu. Potvrđeno je da deluje protiv 

ćelija tumora pa je korisno pomoćno prirodno sredstvo za 

lečenje raka.


Beli luk dugo zadržava svoju ljutinu, dok se ne 

osuši ili ne proklija u tolikoj meri da nova biljčica 

iz njega izvuče svu hranu i vodu, sokove. Nasuprot 

tome, samleven ili stucan beli luk, kao i ostale 

droge sličnog hemijskog sastava, brzo gube 

ljuti miris i ukus. 

UPOTREBA U NAUČNOJ MEDICINI 

Beli luk se sve više i raznovrsnije upotrebljava u naučnoj 

medicini. Osim galenskih, izrađuju se i preparati u farmaceutskoj 

industriji. Upotreba u naučnoj medicini uglavnom se 

poklapa sa primenom u narodnoj. Ulazi u sastav raznih preparata 

za izazivanje apetita, za jačanje, kao stimulans živčanog 

sistema (u SAD), protiv visokog krvnog pritiska, arterioskleroze 

i dečjih glista, kao efikasno antiseptično preventivno 

sredstvo protiv raznih zaraznih bolesti (tifus, grip, difterija, 

kolera), protiv hroničnog bronhitisa, velikog i običnog kašlja 

kao ekspektorans, u obliku kašice za lečenje čireva i uboja, a 

za vreme II svetskog rata i za sprečavanje zagnojavanja rana, 

protiv peruti i opadanja kose i dr. 

Interesantno je reći da bebe prilikom dojenja 

popiju veću količinu mleka ukoliko je majka nešto 

pre dojenja konzumirala beli luk. Pri tom neće 

izazvati dodatne neželjene grčeve kod bebe. 

ISTORIJAT 

Zabava 

Beli luk je, prema ispitivanjima mnogih naučnih istraživača, 

veoma stara kulturna biljka. Stari Kinezi, Indusi, Jevreji, 

Egipćani i drugi narodi gajili su beli luk više vekova pre naše 

ere kao hranljivu, začinsku i lekovitu biljku. U staroj induskoj 

medicini beli luk je bio vrlo cenjen lek, a upotrebljavali su ga i 

kao ljubavni napitak. U toj dalekoj zemlji, beli luk je bio cenjen 

kao lek protiv raznovrsnih bolesti. Pre svega, upotrebljavan 

je kao opšti tonik, sredstvo za jačanje u slučajevima velikog 

broja bolesti: nedostatka apetita, lošeg varenja, mršavosti i 

opšte slabosti, kašlja, kožnih bolesti, reumatizma, hemoroida 

i dr. U Vedama, induskim svetim knjigama, spominju se 

lekovi, među njima i beli luk. Induski sveštenici bili su prvi lekari 

i apotekari, pa je razumljivo da je lečenje i davanje lekova 

obavljano uz primenu tajni, molitava, mađija, složenog rituala i 

raskošne ceremonije. Stari Egipćani su mnogo cenili beli luk. 

Zahvaljujući preventivnoj moći belog luka, uspelo je građenje 

piramida, jer su sprečene zarazne bolesti. 

Stari Grci su takođe mnogo cenili luk. Iako su zabranjivali 

pristup u hramove onima koji su jeli beli luk (nazivali su ga 

»smrdljiva ruža«), ipak je malo lekovitih droga koje su toliko 

poštovali kao beli luk. Orfej spominje beli luk, kukurek i druge 

biljke kao lek. Hipokrat u svojim delima navodi beli luk kao 

lek protiv crevnih parazita, za uređivanje stolice i pojačavanje 

mokrenja. Dioskorid navodi beli luk kao lek protiv crevnih 

parazita, sredstvo za uređivanje menstruacije i protiv ujeda 

zmija (beli luk se pije u vinu) i protiv ujeda besnog psa (polaže 

se na ranu). Pomešan s uljem i solju, dobar je protiv ospica, a 

s medom, protiv lišaja i nekih drugih bolesti. 

Arapski lekari u srednjem veku mnogo su doprineli širenju 

upotrebe belog luka za lek, kao što su, uostalom, učinili 

i za mnoge druge droge za koje dotle nije znala tadašnja nazadna 

zapadna Evropa, utonula u mrak i neznanje. 

21

People see garlic as remedy for every ailment and put 

great and unwavering trust in it. This, almost fanatical, primal 

belief goes so far that garlic is still used in some country households 

as not only a preventative medicine, but also as 

magic protection against “evil spirits” and other “invisible 

dangerous forces”, therefore as means for casting spells, 

cursing and enchantment. Primal belief in medicinal, protective 

and magic properties of garlic made a deep impact on 

our people’s spiritual and material life. There isn’t a country 

house that doesn’t plant garlic. Garlic is almost regularly eaten 

and used as seasoning for various dishes. In the spring 

and during the long fasting periods, garlic was used as addition 

with every meal. During various epidemics of typhus, 

cholera, plague, dysentery, flu and in general, whenever large 

number of people died from infectious diseases, it was garlic 

that was primarily recommended and used on a daily basis as 

preventive medicine and cure. When mothers saw their sons 

off to wars, or let their daughters join other young people or 

let their children play outside, garlic was always there, hidden 

somewhere in clothes or around the body (as lucky charm). 

Even today, many people don’t go on a trip without bringing 

22 

Zabava//TRADITIONAL MEDICINE 

MEDICINAL PROPERTIES 

Having in mind that garlic has recently been the subject 

of many scientific tests carried out in chemical and microbiological 

laboratories, in pharmaceutical industry and in clinics, 

and that good results have been achieved in treating numerous 

diseases, primitively treated with garlic by people across 

continents for thousands of years, the need for studying the 

use of this plant in people’s lives, diet and, most of all, folk 

medicine is even more compelling. One should also add the 

extremely diverse use of garlic, not only as plant used on a 

daily basis as food and remedy, and sometimes as magic, but 

also for its physiological, medicinal properties which are varied. 

Specifically, in the past few years, in both folk medicine 

and medical science, garlic has been used for treating a large 

number of diverse diseases, both internally and externally. 

The historic data show that in old, middle and, for a long time, 

in the new age garlic was recognized as medicine in medical 

practices of various peoples, but also that, in the recent centuries, 

especially in the XIX century, it had been completely 

removed from pharmacopoeias. As recent as the World War 

I, and especially in World War II and after it, the real scientific 

studies of garlic started, together with exceptional work on 

research and discovery of bacteriostatic medicines, such as 

penicillin and streptomycin, therefore antibiotic drugs. 

FOLK MEDICINE 

GARLIC AS MEDICINE 

THERE ARE NOT MANY PLANTS THAT ARE GIVEN SUCH IMPORTANCE AND IN WHICH SO 

MUCH UNWAVERING TRUST IS PLACED AS GARLIC 

some garlic. 

Use of garlic in folk medicine 

Garlic is used in folk medicine for 

• treating respiratory organs 

• treating diseases of the heart and arteries (arteriosclero 

sis) and for lowering blood cholesterol, thus reducing the 

risk of heart attack and stroke 

• reating nervous system disorders, headaches, fainting 

• treating digestive system 

• for intestinal parasites 

• treating skin conditions, hair loss and mouth disease 

• treating liver conditions 

This plant is a proven antibiotic which is why it is very often 

used for treating as well as preventing cold and flu. Regular 

use of garlic lowers the risk of cancer, strengthens immune 

system and production of antibodies. It is confirmed that it 

has effect on tumor cells, which makes it a useful additional, 

natural aid for cancer.

TRADITIONAL MEDICINE 

Garlic keeps its pungency for a long time, until 

it is dried or it sprouts so much that all nutrients 

and juices are sucked out of it. In addition, ground 

and pulverized garlic, just like other drugs of 

a similar chemical composition, quickly loses its 

pungency and smell. 

Use in medical science 

Garlic is being increasingly and more diversely used in 

medical science. In addition to galenical preparations, pharmaceutical 

industry also produces a number of preparations. 

Use in medical science mostly reflects the applications in 

folk medicine. Garlic is an ingredient of various preparations 

for increasing appetite, for strengthening immune system; 

it is used in stimulants for the nervous system (in the US), 

preparations for high blood pressure, arteriosclerosis and 

intestinal worms. It is also used as an efficient antiseptic, preventive 

medicine for various infectious diseases (typhus, flu, 

diphtheria, cholera), for treatment of chronic bronchitis, and 

whooping and regular cough as an expectorant; it is used in 

the form of pulp for treatment of ulcers and bruises. During 

the World War II, it was used for preventing the festering of 

wounds, for dandruff and hair loss, etc. 

It is interesting that, during breastfeeding, babies 

drink larger quantity of milk if the mother 

has used garlic moments before breastfeeding. 

Also, this will not cause additional cramps for the 

baby. 

HISTORY 

Zabava 

According to the studies of a number of scientific researchers, 

garlic is an old cultivated plant. In the ancient times, 

the Chinese, Hindus, Jews, Egyptians and other cultures 

cultivated garlic for centuries before Christ as a nutritious, 

seasoning and medicinal plant. In old Hindu medicine, garlic 

was a much esteemed remedy, and it was also used as a 

love potion. In this faraway land, garlic was known as remedy 

for a number of various conditions. Most of all, it was used 

as a general herbal tonic, for strengthening the systems in 

the body in cases of various conditions: lack of appetite, indigestion, 

loss of weight and general weakness, cough, skin 

conditions, rheumatism, hemorrhoids, etc. In the Vedas, sacred 

Hindu texts, garlic is included in the medicines. Since 

the Hindu priests were the first doctors and pharmacists, it is 

only understandable that the treatments and administration 

of medicines were carried out with the use of secret knowledge, 

prayer, magic, complex rituals and elaborate ceremony. 

The Ancient Egyptians had high respect for garlic. Due to 

garlic’s preventative properties, the construction of pyramids 

was successfully carried out, since many infectious diseases 

were prevented. 

The Ancient Greeks also had respect for garlic’s properties. 

Even though they prohibited entrance to the temples for 

those who ate garlic (calling it “stinking rose”), there were 

not many remedies that they respected as much as garlic. 

Orpheus mentions garlic, hellebore and other plants as remedies. 

Hippocrates writes in his works of garlic as remedy 

for intestinal parasites, for regulating bowel movements and 

increased urination. Dioscorides mentions garlic as remedy 

for intestinal parasites, for regulating menstruation and for 

snake bite (garlic drunk in wine) and rabid dog bite (placed 

on the wound). Mixed with oil and salt, it is good for rash, 

and mixed with honey it may be used for eczema and other 

conditions. 

Arab doctors in the Middle Ages contributed much to 

spreading of the use of garlic as medicine, as they, in general, 

did for many other drugs hitherto unknown in Europe. 

23

DA LI STE ZNALI? DID YOU KNOW? 

• Kravu je moguće voditi uz stepenice, 

ali ne i niz stepenice. 

• Zvuk najbrže putuje kroz čvrste 

predmete, zatim kroz vodu, a najsporije 

kroz vazduh. 

• Nojevo oko je veće od njegovog 

mozga. 

• Meksiko Siti tone oko 25 centimetara 

godišnje. 

• Otvarač za konzerve je pronađen 

48 godina nakon što su uvedene 

konzerve. 

• Krokodili ne mogu da izbace svoj 

jezik napolje. 

• Kada bi bila u prirodnoj veličini, 

Barbika bi bila bi visoka 2,18 i 

imala bi mere 99-46-84. 

• Za jedan kilogram meda pčele 

moraju da posete 4 miliona cvetova 

i pređu put 4 puta duži od zemljinog obima. 

• Mačke ne osećaju sladak ukus. 

• Prosečan covek u svom životu popije oko 75.000 litara vode. 

• Zapremina vode se poveća za oko 9% nakon smrzavanja. 

• Donja vilica je najtvrđa kost u čovekovom telu. 

• U ljudskom telu butna kost je najduža. 

• Zarez napravljen na kori stabla uvek ostaje na istom rastojanju od zemlje 

iako stablo konstantno raste. 

• Mačka svoju vilicu ne može da pomera na stranu. 

• Riba mačka ima preko 27.000 senzora za čulo ukusa. 

• Svaka ptica svakoga dana mora pojesti hranu makar polovine svoje mase 

da bi preživela. 

• Ljudsko srce pravi toliki pritisak u telu dok pumpa da može izbaciti mlaz 

krvi preko 9 metara. 

24 

VIC 

Muž dobacuje svojoj ženi iz radne sobe: 

- Draga, jesi li ti možda promenila lozinku 

na kompjuteru? 

- Jesam! 

- Možeš li mi reći koja je? 

- Da, datum kada smo se upoznali. 

- Grrrrrr…. 

• A cow can be led up the stairs, but not down the stairs. 

• Sound travels the fastest through solid objects, followed by water, 

while it travels the slowest through the air. 

• Ostrich egg is larger than its 

brain. 

• Mexico City sinks about 25 

centimeters a year. 

• Can opener was invented 

48 years after cans were 

introduced. 

• Crocodiles cannot stick their 

tongues out. 

• Did you know that if Barbie doll were life-size she would be 2.18 m 

tall and her measures would be 99-46-84. 

• For one kilogram of honey, bees must visit 4 million flowers 

and travel a distance 

4 times the Earth’s 

circumference. 

• Cats are not able to taste 

sweet. 

• An average human drinks 

about 75,000 liters of 

water during lifetime. 

• The volume of water 

increases by about 9% 

after freezing. 

• Lower jaw is the hardest bone of the human body. 

• Thigh bone is the longest bone of the human body. 

• A notch in the tree bark always stays at the same distance from 

the ground, even though the tree continues to grow. 

• Cat cannot move its jaw sideways. 

• Catfish has over 27,000 taste sensors. 

• Every bird must eat every day food equal to at least half of its 

JOKE 

Husband calls to his wife from the 

study: 

- Dear, have you changed the computer 

password? 

- Yes! 

- Can you tell me what it is? 

- Yes, it’s the date we met. 

- Grrr….

pročitaj više - Doncafé

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