MARKETING & SALES

Master Programme full-time
MARKETING & SALES
YOUR GUIDELINE FOR ADMISSION
Entry requirements Application and
Admission Procedure
Students who have obtained a Bachelor
or university diploma in Business
Administration or a related subject, or
provide proof that they have completed
a degree at a recognised Institution of
Higher Education in Austria or abroad
are judged to have satisfied the academic
entry requirements for the Master
programme in Marketing and Sales.
Minimum number of ECTS credits
required: 180.
PROOF OF ENGLISH LANGUAGE
SKILLS
All applicants who are not native
speakers of English, or who have not
completed a Bachelor programme with
at least 50% of the courses having
been taught in English, are required
to include one of the following
certificates with their applications:
IELTS Academic Training -
minimum score: 6.0
Cambridge Certificate - Level C1
TOEFL iBT - minimum score 90
The IMC University of Applied Sciences
Krems will only accept certificates
obtained in the last two years.
The academic board is responsible for
checking compliance with the entry
requirements on a case-by-case basis
once the prospective student’s complete
application file has been received.
Admission, dates
and deadlines
All details are available under
www.fh-krems.ac.at/en/apply.
STEP ONE
Required documents for your online
application (digital version):
Curriculum vitae
Letter of motivation
Passport
A passport-sized photo
Certified/legalised complete secondary
school leaving certificate or general
university entrance qualification (incl.
stamp and signatures)
Certified/legalised Bachelor degree
certificate/university diploma, other
degree or equivalent (incl. degree
supplement)
Certified/legalised official transcript of
your Bachelor degree or equivalent
Certified/legalised official transcript
of records (list of all completed courses
incl. contact hours and ECTS credits
Record of previous work experience
(if applicable)
Record of completed military or
alternative service, or of your
dispensation (applies to male Austrian
applicants only)
A proof of English language proficiency
(English language certificate or record
of undergraduate degree in English)
STEP TWO
The procedure involves an admission
interview which either will take place
in Krems or will be held via Skype. The
dates for the admission interviews will be
published on the IMC Krems website.
IMPORTANT HINT
If you wish to apply before completing
your Bachelor degree or equivalent,
please submit official confirmation from
your university of your target degree,
the scheduled final exam date and the
qualification you will obtain at the end of
your degree course. You should also add
your official transcripts of records for each
semester to your online application.
MANDATORY REQUIREMENTS FOR
APPLICANTS WITH INTERNATIONAL
CERTIFICATES AND DEGREES
Applicants with international certificates,
must have their documents translated into
German or English and certified/legalised.
For detailed information regarding the
legalisation of documents please visit
our website. We strongly recommend
all international applicants to start the
application for visa and residence permit
as soon as possible as the processing may
take up to six months.
Contact us for any
further details
Our prospective student advisory service
is glad to answer all your queries
regarding your application.
CONTACT
IMC University of
Applied Sciences Krems
Piaristengasse 1,
3500 Krems, Austria, Europe
Prospective student advisory service
0800 80 80 10 (toll free within Austria)
T: +43 2732 802 140 or 515 or 512
E: information@fh-krems.ac.at
I: www.fh-krems.ac.at
www.facebook.com/imcfhkrems
www.fh-krems.ac.at

Curriculum
MARKETING & SALES
full-time
CONTACT
SEMESTER I
HOURS
Marketing Planning, Project Management and
Budgeting
Marketing Planning and Budgeting 2
Project Management 1
Sector-Specific Market Intelligence and Marketing
Metrics
Consumer Behaviour 2
Market Intelligence and Marketing Metrics 2
Integrated Marketing Communications I 8
Public Relations 2
Integrated Marketing Communication I 2
Business Partner Analysis, Individual and Group
Negotiation
Business Partner Analysis 1
Individual and Group Negotiation 1
Marketing Environment 4
Legal Regulations for Marketing and Sales 2
ECTS
Total 15 30
SEMESTER III
CONTACT
HOURS
6
8
4
ECTS
Applied Research and Training 20
Applied Research and Training Semester
Applied Research and Training Seminar 2
Master Thesis 10
Total 2 30
Version 03/2012
SEMESTER II
CONTACT
HOURS
Integrated Marketing Communications II 9
Integrated Marketing Communication II 3
Agency & Expert Management 1
Leadership and Corporate Social Responsibility I 6
Leadership and Human Resources 2
Corporate Social Responsibility and Business
1
Ethics
Research Seminar and Preparation for Master
Thesis
Research Seminar 2
ECTS
Key Account Management I * 11
Account Management 2
Domestic and International Sales 2
Intercultural Negotiation and Cooperation 1
Brand Management I * 11
Brand Development and Strategic
Innovation
3
Intercultural Behaviour and Communication 2
Total 14 30
SEMESTER IV
CONTACT
HOURS
Business Case/Planspiel 2
Business Workshop 2
Leadership and
Corporate Social Responsibility
Change Management 2
4
ECTS
Key Account Management II * 12
Product Design Innovation 2
Budgeting and Performance Management 2
Conflict Management 1
Contractual Law 2
Brand Management II * 12
Strategic Brand and Channel Management 2
Budgeting and Performance Management 2
Conflict Management 1
Patent and Trademark Law 2
Master Thesis 12
Total 11 30
* Semester II and IV: The specialisation Key Account
Management or Brand Management has to be chosen.
www.fh-krems.ac.at
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