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Design Guidelines - Senatobia, Mississippi

Design Guidelines - Senatobia, Mississippi

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guIdelIneS for new commercIal-type BuIldIngS<br />

Successful “contemporary interpretation” of the traditional storefront,<br />

with three-part vertical & horizontal composition. See diagram at right.<br />

Successful “contemporary interpretation” of the traditional<br />

storefront separating the “display windows”<br />

with brick piers, and maintaining recessed door entry.<br />

Successful “contemporary interpretation” of the traditional<br />

storefront. This building uses a glass canopy to create<br />

the covered entry of a historic storefront canvas awning.<br />

Traditional Storefront Composition<br />

X X X<br />

Examples of inappropriate storefront alterations. From left to right: new storefront features a “colonial theme” that is<br />

stylistically inappropriate; reflective glass prohibits pedestrian interaction with the storefront; storefront has been removed<br />

entirely and covered up with incompatible wall material and columns appear undersized and “weak.”<br />

3.2.8<br />

sTorefronT<br />

The first floor of downtown<br />

commercial buildings should be<br />

primarily transparent, with a pedestrian<br />

orientation and “storefront<br />

appearance.” It should be noted<br />

that the term “storefront” does not<br />

necessarily imply that a building has<br />

a retail commercial use; storefronts<br />

are simply the parts of the building<br />

that face the street and connect with<br />

the sidewalk.<br />

The ground floor of the typical<br />

downtown <strong>Senatobia</strong> structure was<br />

designed to be what is now referred<br />

to as a “traditional” storefront or<br />

sales floor. Traditional storefront<br />

buildings were designed to provide<br />

space for two or more businesses,<br />

separated by masonry columns or<br />

piers forming distinct storefront<br />

structural bays. New buildings should<br />

continue this tradition in a contemporary<br />

manner. Examples of successful<br />

contemporary interpretations in<br />

an existing context may be seen in<br />

the photographs to the left.<br />

<strong>Guidelines</strong><br />

v The main entrance to a building<br />

should be emphasized to delineate a<br />

clear point of arrival, or entry.<br />

v Commercial storefront entries<br />

should typically be recessed and/or<br />

sheltered by a covered arcade structure,<br />

canopy or awning. This provides<br />

more area for display space, a sheltered<br />

transition area to the interior<br />

of the building and emphasizes the<br />

entrance.<br />

v As long as the traditional<br />

storefront composition (that is, “threeup-and-three<br />

across.” Vertically: bulkhead,<br />

display window & transom. Horizontally:<br />

display window, door, display window)<br />

is adhered to, a variety of building<br />

materials such as metal, wood or masonry<br />

are appropriate as the framing<br />

members for the bulkhead, storefront<br />

display windows, and transom.<br />

43

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