Ruthann Weaver Lariscy, Professor - Grady College of Journalism ...

Ruthann Weaver Lariscy, Professor
Department of Advertising and Public Relations
Henry W. Grady College of Journalism and Mass Communication
The University of Georgia
Office Address: 223B
` Grady College of Journalism and Mass Communication
Department of Advertising and Public Relations
The University of Georgia
Athens, GA 30602-3018
(706) 542-5008
rlariscy@uga.edu
Mobile: (706) 540-9045
ACADEMIC BACKGROUND
Ph.D., Communications: University of Missouri-Columbia, Missouri, 1980
M.A., Speech Communication: Southwest Missouri State University, Springfield,
Missouri, 1974
B.A., Political Science: University of Missouri--Columbia, Missouri, 1971
(Honors)
ACADEMIC EMPLOYMENT
Professor, Department of Advertising and Public Relations, Henry W. Grady College of
Journalism and Mass Communication, The University of Georgia, 2001-Present.
Associate Professor, Department of Advertising and Public Relations, Henry W. Grady
College of Journalism and Mass Communication, The University of Georgia, 1994-2001;
Assistant Professor, 1989-1994; 1981-1986.
Undergraduate Courses Taught:
Introduction to Public Relations
Public Relations Administration
Public Relations Communications
Public Relations Research
Public Relations Campaigns
Communication and Persuasion
Ruthann Weaver Lariscy-1

Graduate courses taught:
Public Opinion
Public Relations Topics: Excellence
Public Relations Topics: Accountability
Principles of Public Relations
Graduate Faculty Member:
Directed 11 Ph.D. dissertations, 34+ MA theses, and served
on numerous doctoral and masters reading committees
Honors College Instructor, 1989-Present; Honors mentor 2001present;
Center for Undergraduate Research (CURO) 2001-present
Assistant Professor, Auburn University, Auburn, Alabama, 1980-81
PROFESSIONAL EXPERIENCE
Consultant
Opinion Research Solutions, LLC, 2004-present, with co-founder and partner Dr.
Jeffrey Springston. Provide public opinion research to government agencies,
foundations, school districts, and corporations.
Research and Training Consultant, 1991-2001
Provided research to corporate clients on topics of communication, management
strategies, public relations, diversity, and related subjects. Provided training
sessions to corporate and public agency clients on a variety of public relations and
communications topics. Sample clients include: AVADO Brands (restaurant
group), Madison, Georgia; General Motors, Doraville, Georgia; National
Restaurant Association.
Matt Reese & Associates and Campaigns, Inc, Washington, DC & Jefferson City, MO,
Political consulting and public affairs (1970s).
.
SCHOLARLY BOOKS, ENCYCLOPEDIA ENTRIES, AND CHAPTERS
Springston, Jeffrey K. and Ruthann W. Lariscy (2010). The Role of Public Relations in
Promoting Community Health. In Robert Heath, Handbook of Public Relations,
Thousand Oaks, CA: Sage (pp. 547-557).Invited.
Avery, E., Lariscy, R.W. (2010). FEMA and the Rhetoric of Redemption: New
Directions in Crisis Communication Models for Government Agencies. In Tim Coombs
& Sherry Holladay (Ed.) Wiley Blackwell Publisher (pp. 319-334). Malden, MA.
Competitively selected.
Ruthann Weaver Lariscy-2

Lariscy, Ruthann W (2009). “Negative Political Advertising.” In Lynda Kaid & Christina
Holtz-Bacha, Ed’s. SAGE.
Springston, Jeffrey and Ruthann W.Lariscy (2007), “Health Crises and Media Relations:
Relationship Management Under Fire,” in Public Relations in Health Services, Dilaver
Tengilimoglu and Mehmet Yesiltas (Eds), The Hawthorn Press, Inc., 2007, pp. 81-96.
.
Lariscy, Ruthann W.(2006), “Negative Political Advertising.” In The Encyclopedia of
Political Communication, Lynda L. Kaid and 000 Christina Holtz-Bacha, Editors. Sage
Publications. (IN PRESS)
Weaver Lariscy, Ruthann, (2004), “News Story,” 570-572; “Political Action
Committees,” 624-627, and “Voter Relations,” 891-892. In The Encyclopedia of Public
Relations, Robert L. Heath (Ed), 1000 Oaks California: Sage Publications, Inc.
Weaver Lariscy, Ruthann and Spencer F. Tinkham, “Accentuating the Negative.” In
Taking Sides: Mass Media and Society, 8 th edition, Alison Alexander (Ed).
Springston, Jeffrey and Ruth Ann Weaver Lariscy, “Health As Profit: Public Relations in
Health Communication,” in Handbook of Health Communication, (2002). Ann Dorsey,
Kathy Miller, Roxanne Parrott, and Teresa Thompson, Eds., Lawrence Erlbaum
Associates, Hillsdale, NJ.
Mansfield, Michael and Ruth Ann Weaver, “Political Communication Theory and
Research: An Overview, 1979-80.” In Communication Yearbook V, pp. 296-307,
International Communication Association. Michael Burgoon, editor.
SCHOLARLY JOURNAL ARTICLES IN PRESS
Avery, Elizabeth Johnson, Ruthann Weaver Lariscy, and Youngju “YJ” Sohn “Health
Journalists and Three levels of Public Information: Issue and Agenda Disparities?”
Journal of Public Relations Research. (in press)
Sohn, YoungJu & Weaver Lariscy, R. (forthcoming/in press).. Resource-based crisis
management: The important role of the CEO’s reputation, Journal of Public Relations
Research. Journal of Public Relations Research, asccepted February, 2011.
Sweetser, K.D., Weaver Lariscy, R., and Tinkham, S.T. (forthcoming/in press). “The
dabblers, devoted, developing, and disinterested: Examining political Internet use,
Internet political sophistication, political information efficacy, and cynicism,” Journal of
New Communication Research
Ruthann Weaver Lariscy-3

SCHOLARLY JOURNAL ARTICLES
Avery, Elizabeth Johnson & Lariscy, Ruthann W. (2011). Public Information Officers¹
Perceived Control in Building Local Public Health Agendas and the Impact of
Community Size. Health Communication 26(8): 691-700.
Lariscy, Ruthann W., Bryan Reber & Hye-Jin Paek (2011).Exploration of Health
Concerns and the Role of Online Social Media, International Electronic Journal of Health
Education 14: 16-36.
Paek, Hye-Jin, Reber, Bryan, & Lariscy, Ruthann W. (2011). Roles of Interpersonal and
Media Socialization Agents in Adolescent Self-reported health Literacy: A Health
Socialization Perspective. Health Education Research 26(1): 131-149.
Sweetser, K.D., Lariscy, R.W., Tinkham, S.F. (2011). Kids These Days: Examining
Differences in Political Uses and Gratifications, Internet Political Participation, Political
Information efficacy, and Cynicism Based on Age. American Behavioral Scientist.
Himelboim, Itai, Lariscy, Ruthann Weaver, & Tinkham, Spencer F. (2011). Social Media
and Political Communication: The Role of Interpersonal Political Trust and Openness.
Journal of Broadcasting & Electronic Media 56(1):
Kim, S., Avery, E., & Lariscy, R. (2011). Reputation repair at the
expense of providing instructing and adjusting information following crises:
Examining 18 years of crisis response strategy research. International Journal of Strategic
Communication, 5(3): 183-199.
Avery, E.J., Lariscy, R.W., Kim, S.& Hocke, T. (2010). A Quantitative Review of Crisis
Communication Research in Public Relations Journals, 1999-2009. Public Relations
Review, 36, 190-193.
Avery, E.J., Lariscy, R.W. Amador, R.A., Ickowitz, E., Primm, C., & Taylor, A.
(2010). Diffusion of Social Media Among Public Health Departments Across Various
Community Populations Sizes. Journal of Public Relations Research/Special Issue,
22(3), 336-358.
Avery, E.J., Lariscy, R.W., Sweetser, K.D. (2010). Social media and Shared—or
Divergent Uses? A Coorientation Analysis of PR Practitioners and Journalists.
International Journal of Strategic Communication 4(3), 189-205.
Lariscy, R.W., Avery, E.J., & Sohn, Y. (2010). Health Journalists and Three Levels of
Public Information: Issue and Agenda Disparities? Routledge, Taylor & Francis, 22(2),
113-135.
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Lariscy, R.W., Reber, B.H., Paek, H.J. (2010). Re-examining the Media Mix in
Adolescent Health Socialization: Comparison for Black/White, Male/Female,
Urban/Rural. Journal of Broadcast and Electronic Media, 54(1), 102-120.
Lariscy, Ruthann Weaver (2009). IRBs and Communication Research: Some Perplexing
Issues. Journal of Broadcasting & Electronic Media 53(4): 668-671.
Sweetser, Kaye D. & Ruthann W. Lariscy (2009). Candidates Make Good Friends:
Candidates Use of Facebook. International Journal of Strategic Communication 2(3):
175-198.
Kim, S., Avery, E.J., Lariscy, R.W. (2009). Are Crisis Communicators Practicing What
We Preach? An Evaluation of Crisis Communication Public Relations Research from
1991-2009. Public Relations Review 4: 446-448.
Lariscy, Ruthann Weaver, Elizabeth Johnson Avery, Kaye D. Sweetser & Pauline Howes
(2009). Monitoring Public Opinion in Cyberspace: How Corporate Public Relations is
Facing the Challenge,” Public Relations Journal 3(4).
Avery, Elizabeth Johnson., Lariscy, Ruthann W., & Sohn, Young Ju “YJ”. (2009). Public
Information Officers’ and Journalists’ Perceived Barriers to Providing Excellent Health
Information. Health Communication 24:327-336.
Lariscy, Ruthann Weaver, Elizabeth Johnson Avery, Kaye D. Sweetser and Pauline
Howes.(2009).“An Examination of the Role of Online Social Media in Journalists’
Source Mix,” Public Relations Review 35:314-316.
Tinkham, Spencer F., Ruthann Weaver Lariscy and Elizabeth Johnson Avery (2009).
“Political Advertising and the Older Electorate,” Journal of Advertising 38(2), Summer.
Sohn, Young Ju “YJ”, Ruthann Weaver Lariscy, and Spencer F. Tinkham (2009),
“Negative news and financial decisions: The impact of CEO reputation,” International
Journal of Strategic Communication 3(1): 1-18.
Hatzios, Ada and Ruthann W. Lariscy, (2008)“Perception of utility and importance of
international public relations education among educators and practitioners,” Journalism &
Mass Communication Educator 63(3): 241-259.
Macias, Wendy. Jeffrey K. Springston, Ruth Ann Weaver Lariscy, and Benjamin
Neustifter. (2008, Spring). A 13-Year Content Analysis of Survey Methodology in
Communication Related Journals, Journal of Current Issues and Research in Advertising,
Volume 30, Number 1, 81-96.
Avery, E.J., Lariscy, R.A., & Sohn, Y.J. (2007). Public Relations Practitioners’
Relationships with Media and Each Other as Moderators of Excellent Health Information
and the Local Public Health Agenda. Public Relations Journal, 1, 1-21
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Springston, Jeffrey K. and Ruthann W. Lariscy, (2007), “Health crises and Media
Relations: Relationship Management by Fire,” Health Marketing Quarterly 24 ¾ .
Springston, Jeffrey K. and Ruthann Weaver Lariscy, (2007) “Public Relations
Effectiveness in Health Institutions,” Journal of Health and Human Services , 28(2):
218-45.
Weaver Lariscy, Ruthann, Spencer F. Tinkham, Heidi Hatfield Edwards and Karyn Ogata
Jones, (2007)“The ‘Ground War’of Political Campaigns: Nonpaid Activities in US State
Legislative Races,” Journalism and Mass Communication Quarterly 81:3, 477-497.
Bernhardt, Jay M., Ruth Ann Weaver Lariscy, Roxanne L. Parrott, Kami J. Silk, and
Elizabeth M. Madison, “Human Genetics Information and the Internet: Opportunities and
Obstacles for Communication, Journal of Health Communication, 7: 325-340.
Benigni, Vincent, Ruth Ann Weaver Lariscy and Spencer F. Tinkham, “To Evolve is to
Involve: Analyzing Contract Options in the Introduction to Public Relations Class,”
Journalism and Mass Communication Educator, 56: 4, 6-18.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “The Sleeper Effect and Negative
Political Advertising,” Journal of Advertising 28(4) 1999, 13-30.*
* “Best Article of 1999” award, Publications Board, American Academy
ofAdvertising.
Sallot, Lynne M., Glen T. Cameron and Ruth Ann Weaver Lariscy, “PR Educators and
Practitioners Identify Professional Standards,” Journalism & Mass Communication
Educator, 53(2) 1998, 19-30.
Sallot, Lynne M., Glen T. Cameron and Ruth Ann Weaver Lariscy, “Pluralistic Ignorance
and Professional Standards: Underestimating Professionalism of Our Peers in Public
Relations,” Public Relations Review, 24(1) 1998, 1-19.
Weaver Lariscy, Ruth Ann, Lynne Sallot and Glen Cameron, “Justice and Gender: An
Instrumental and Symbolic Explication,” Journal of Public Relations Research, 8(2)
1997, 107-122.
Sallot, Lynne, Glen Cameron and Ruth Ann Weaver Lariscy, “Professional Standards in
Public Relations: A Survey of Educators,” Public Relations Review, 23(3), 1997, 197-
216.
Cameron, Glen, Lynne Sallot and Ruth Ann Weaver Lariscy, “Developing Standards of
Professional performance in Public Relations,” Public Relations Review, 22(1), 1996, 43-
61.
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Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “The Use and Impact of Direct Mail
in the Context of Integrated Marketing Communication: U.S. Congressional Campaigns
in 1982 and 1990,” Journal of Business Research, Special Issue: Integrated Marketing
Communications, 37(3), 1996, 233-244.
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “Advertising Message Strategies in
U. S. Congressional Campaigns: 1982-1990,” Journal of Current Issues & Research in
Advertising, Spring, 1996, 53-66.
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “Incumbency, Dollars, and
Campaign Activities: An Examination of Their Impact on Election Outcome, 1982,
1990,” Current Politics and Economics of the United States, 2(1), 1996, 28-40.
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “Incumbency and Its Perceived
Advantage: A Comparison of 1982 and 1990 Congressional Advertising Strategies,”
Political Communication, 12 (1), 1995, 291-304.
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “Ethical Judgments of Political
Television Commercials as Predictors of Attitude Toward the Ad,” Journal of
Advertising, Special Issue on Ethics in Advertising, 23(3), 1994, 43-58.
Tinkham, Spencer and Ruth Ann Weaver Lariscy, “A Diagnostic Approach to Assessing
the Impact of Negative Political Advertisements,” Journal of Broadcasting & Electronic
Media, 37(4), 1994, 377-400.
Weaver Lariscy, Ruth Ann, Glen Cameron and Duane Sweep, “Women in Higher
Education Public Relations: An Inkling of Change,” Journal of Public Relations
Research, 6(2), 1994, 125-140.
Cameron, Glen T., Ruth Ann Weaver Lariscy and Duane Sweep, “Predictors of
Systematic Research in Public Relations Practice,” Journalism Quarterly, 69(2), 1992,
466-472.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “News Coverage, Endorsements
and Personal Campaigning: The Impact of Non-Paid Activities on Election Outcome,”
Journalism Quarterly, 68(3), 1991, 432-444.
Tinkham, Spencer and Ruth Ann Weaver Lariscy, “Advertising Message Strategy in U.S.
Congressional Campaigns: Its Impact on Election Outcome,” Current Issues and
Research in Advertising, 13(1), 1990, 207-226.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “The Influence of Media
Expenditure and Allocation Strategies in Congressional Advertising Campaigns,” Journal
of Advertising, 16(3), 1987, 13-21.
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Weaver Lariscy, Ruth Ann, Spencer F. Tinkham and Kurt E. Nordstrom, “The Use and
Impact of Polling as a Strategic Planning Tool in Congressional Campaigns,” Political
Communication Review, 12, 1987, 1-24.
Weaver Lariscy, Ruth Ann and Theodore Glasser, “Use of Survey Research for
Governmental Relations,” Public Relations Review, 10(2), 1984, 39-49.
Weaver Lariscy, Ruth Ann, Barbara Sweeney and Thom Steinfatt, “Communication
During Assassination Attempts,” Southern Speech Communication Journal, 49, 1984,
258-276.
Weaver Lariscy, Ruth Ann, “Acknowledgment of Victory or Defeat: The Reciprocal
Ritual.” Central States Speech Journal, Fall, 1982, pp. 480-490.
FUNDING/GRANT ACTIVITY
Weaver Lariscy, Ruthann, Reber, Bryan. Obesity among young adolescents in 3 rural
Georgia communities: Expanding primary socializing theory to include social media in
health socialization and illiteracy reduction, National Institutes of Health, not funded.
Lariscy, Ruthann W., Kaye Sweetser, Polly Howes and Elizabeth J. Avery, “Monitoring
Public Opinion in Cyberspace: How Corporate Public Relations is Facing the Challenge,”
Public Relations Society of America, $15,400.
Paek, Hye-Jin, Bryan Reber, and Ruthann W. Lariscy, “Understanding Health
Socialization Processes and Health Information Disparities Among Young Adolescents in
Rural and Urban Georgia,” Southern Center for Communication, Health, and Poverty,
2007-2008, $79,000.
Weaver Lariscy, Ruthann , 2004, “News Reporters and Health Information,” funded by
the James M.Cox Jr. Institute for Newspaper Management Studies, $14,500.
“Congressional Campaign Practices, Election 2002” funded by the James M. Cox Jr.
Institute for Newspaper Management Studies, $24,000. With Spencer F. Tinkham.
Co-principal investigator 1999-2001, “Communicating Genetics Information to the Lay
Public,” Centers for Disease Control and Prevention, 1999-2004, $780,284.000 With
Roxanne Parrott, PI. Funded through the Centers for Disease Control and Prevention,
U.S. Department of Health and Human Services.
Co-principal investigator, “The Impact of Newspaper Clustering on Local Retail
Advertisers,” James M. Cox, Jr., Center for Newspaper Management Studies, 2000-2001,
$26,700. With Barry Hollander. Additional funding of $15,120. Total: $39,380.
Ruthann Weaver Lariscy-8

Co-principal investigator, “New Media in the Local Business Advertising Mix: Its Impact
on Traditional Advertising Media,” James M. Cox, Jr., Center for Newspaper
Management Studies, 1999-2000, $23,000. With Barry Hollander.
Co-investigator, “Impact of the Political Adwatch, 1998 Georgia Gubernatorial and
Senate Elections,” PBS, The Democracy Project, (funded through Georgia Public
Television), $2500. With Spencer F. Tinkham.
Principal Investigator, “Diversity in U.S. Business and Industry,” National Restaurant
Association and AVADO Brands, 1998, $25,000. With John Hocking, Department of
Speech Communication.
Co-investigator, “Study of the 1998 U.S. Congressional campaigns, media and message
strategies,” James M. Cox, Jr., Institute for Newspaper Management Studies, $18,000.
With Spencer F. Tinkham.
Co-investigator, “Political Advertising in 1996 State Legislative Campaigns,” James M.
Cox Jr.,Institute for Newspaper Management Research, $26,000. With Spencer F.
Tinkham.
University of Georgia faculty research grant, 1993, $4969.00. Study ethical dimensions
of political advertisements.
Co-investigator, “Relative credibility of newspaper advertising in political campaigns,”
James M. Cox, Jr., Institute for Newspaper Management Research, 1993, $13,864. With
Spencer F. Tinkham.
Consultant, Georgia Department of Natural Resources, 1991, $23,000. Research and
write plan to implement solid waste reduction act. With Spencer F. Tinkham.
Co-investigator, “Newspaper Advertising in 1990 U.S. Congressional Election
Campaigns,” James M. Cox Institute for Newspaper Management Research, 1990-91,
$14,000. With Spencer F. Tinkham.
University of Georgia Research Foundation, Faculty Grants Program, Office of the Vice
President for Research, 1982. $4500; Auburn University, Faculty Research Development
Grant, 1980. $4000.
BOOK REVIEWS (selected)
Glen W. Richardson, Jr, Pulp Politics: How Political Advertising Tells the Stories of
American Politics, Lanham, MD: Rowman & Littlefield Publishers. In Journalism &
Mass Communication Quarterly Fall, 2004.
David Paletz and Robert M.Entman, Media-Power-Politics. New York: The Free Press,
1981; in Political Communication Review, (Spring, 1982).
Ruthann Weaver Lariscy-9

David H. Weaver, Doris A. Graber, Maxwell McCombs, and Chaim H. Eyal, Media
Agenda-Setting in a Presidential Election: Issues, Images, and Interest. New York:
Praeger Publisher, 1981; in Southern Speech Communication Journal, (Spring, 1982).
SELECTED PRESENTATIONS AND PUBLISHED PROCEEDINGS (REFEREED)
Kim, Sora, Avery, Elizabeth Johnson and Ruthann Weaver Weaver Lariscy (2010).
Reputation repair at the expense of providing instructing and adjusting information
following crises: Examining f18 years of crisis response strategy research, presented to
the Association for Education in Journalism & Mass Communication, August. BEST
DIVISION PAPER AWARD
Paek, Hye-Jin, Bryan H. Reber, and Ruthann Weaver Lariscy (2009). Roles of
Interpersonal and Media Socialization Agents in Adolescent Health Literacy: Proposing
and Applying a Health Socialization Model,” presented to the Health Communication
Division of the Annual Conference of the International Communication Association, May
21-25, Chicago, IL.
Lariscy, Ruthann Weaver, Elizabeth Johnson Avery, Kaye D. Sweetser, and Pauline
Howes (2009). “An Examination of the Role of Online Social Media in Journalists’
Source Mix,” Accepted and Presented to the International Public Relations Research
Conference, February, Miami, FL. TOP PAPER/$1000.
Sweetser, Kaye D., Elizabeth J. Avery, Ruthann W. Lariscy, & Pauline Howes (2009).
Examining the Diffusion of Social Media in American Corporations.” Paper presented to
the Public Relations Division, National Communication Association, Chicago, Il.
Thomas, Patricia J., Jeffrey K. Springston, and Ruthann W. Lariscy (2008), “A Survey of
Low-Income Health Information Consumers in the Southeast,” presented to the National
Conference on Health Communication, Marketing, and Media, Centers for Disease
Control and Prevention, Atlanta, GA.. August 12.
Lariscy, Ruthann W., and Young Ju “YJ” Sohn (2008). “Searching for effective crisis
response strategies: An empirical approach,” presented to the Public Relations Division
of the International Communication Association, Chicago, August, 2008.
Lariscy, Ruthann W., Bryan Reber, and Hye Jin Paek (2008), “Are Social Media
Important and Trusted Health Information Sources? A Preliminary Exploration of Health
Information Sources among Rural and Urban Adolescents,” poster presented to the 2 nd
Annual National Conference on Health Communication, Marketing, and Media,” Atlanta,
GA, August, 2008.
Sohn, YoungJu, Ruthann W. Lariscy, and Spencer F. Tinkham, (2008) “Negative news
and financial decisions: The impact of CEO reputation,” presented to the Annual Meeting
of the National Communication Association, San Diego, CA, November
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Bishop, Carl, Kristin English, Ruthann W. Lariscy, and Spencer F. Tinkham (2008).
Need for Cognition and Race or Gender Based Judgments of Political Candidates Drawn
from an Online News excerpt. Paper presented to the Association for Education in
Journalism & Mass Communication annual meeting, Chicago, August, 2008.
Sweetser, Kaye, Ruthann W. Lariscy, and Spencer F. Tinkham (2008). “The Dabblers,
Devoted, Developing, and Disinterested: Examining Political Uses and Gratifications,
Internet Political Sophistication, Political Information Efficacy, and Cynicism,” presented
to the National Communication Association annual meeting, San Diego, CA., November.
Lariscy, Ruthann W., E.A. Avery, and Young Ju “YJ” Sohn (2007). “Time to warn the
Surgeon General?: Public information officers’ and journalists’perceived barriers to
providing excellent health information.” Presented to the annual meeting of the National
Communication Association, Chicago, November.
Lariscy, Ruthann W., Elizabeth Johnson Avery, and Young Ju “YJ” Sohn (2007). “Time
to warn the Surgeon General?: Relationships between public information officers and h
ealth journalists.” Presented to the Internatioinal Public Relations Conference, Miami,
March. BEST PAPER AWARD, $1000 Cash prize.
Avery, Elizabeth J., Ruthann W. Lariscy, and Spencer F. Tinkham (2007). “Impact of
political advertising message sponsorship on members of the young electorate.”
Presented to the annual meeting of the National Communication Association, Chicago,
November.
Avery, Elizabeth Johnson, Heidi Henninkk-Kaminsi, Ruthann W. Lariscy, and Spencer F.
Tinkham (2007), “Advertising Message and Media Strategies as Predictors of Election
Outcome. Published in the Proceedings of the American Academy of Advertising, 129-
138.
Avery, E.J., H.J. Kaminski, R.A. Lariscy, and S.F. Tinkham (2007). “Public policies and
political advertising: What do source disclosure, message valence and repetition
achieve?” Presented to the American Marketing Association Marketing & Public Policy
Conference, Washington, D.C., June.
Lariscy, Ruthann and Kaye Sweetser (2007). “Candidates make good friends: An
analysis of candidates’ use of Facebook.” Presented to the Annual Meeting of the
National Communication Association, November, 2007, Chicago.
Kim, Hana, Ruthann W. Lariscy, and Spencer F. Tinkham (2006), “Comparison of
Televised Political Advertising During the 2002 Korean Presidential Campaign and the
United States Presidential Campaign Advertising Model,” Proceedings of the 2006
Conference of the American Academy of Advertising, Jef Richards, Editor
Ruthann Weaver Lariscy-11

Kim, Hana, Spencer F. Tinkham, and Ruthann W. Lariscy (2007), “Public Policies and
Political Advertising: What Do Source Disclosure, Message Valence, and Repetition
Achieve?” presented to the Marketing and Public Policy annual conference, June.
Avery, E.J., & Kaminski, H.J., Lariscy, R.A., and Tinkham, S. (2007). Advertising
Message and Media Strategies as Predictors of Election Outcome in State Legislative
Campaigns. Presented at the annual meeting of the American Academy of Advertising,
Burlington, Vermont, April.
Lariscy, R.A., & Johnson (Avery), E.A. (2004). “Sources of Information for Health
Journalists.” Presented to the Public Relations Division at the annual meeting of the
National Communication Association, Chicago, IL, November.
Lariscy, R.A. & Johnson (Avery), E.A. (2006). Sources of Information for Health
Journalists: Opportunities for Corporate Health Public Relations. Presented at the annual
meeting of the National Communication Association, Public Relations Division, San
Antonio, TX, November.
Lariscy, R.A., Springston, J., & Johnson (Avery), E.A. (2004). “Newspaper and
Freelance Health Reporters’ Evaluations of Public Health Departments as Sources of
Information.” Presented to the Public Relations Division at the annual meeting of the
National Communication Association, Chicago, IL, November.
Lee, H., Ruthann W. Lariscy, Spencer Tinkham, and Elizabeth Johnson (2006),
“Comparison of Televised political Advertising During the 2002 Korean Presidential
Campaign and the United States Presidential Campaign Advertising Model,” presented to
the annual meeting of the American Academy of Advertising, Reno, NV, March.
Springston, Jeffrey K. and Ruthann Weaver Lariscy, “ A Survey of Public Information
Officers at State Departments of Health, “ presented to the National Communication
Association national conference, Chicago, IL, November 2004.
Tinkham, Spencer F., Ruth Ann Weaver Lariscy, Hyeonjin Soh and Pumsoon Park,
“Positive-Negative Versus Negative-Negative Political Advertising: The Role of
Political Involvement,” presented at the 2004 Annual Conference of the American
Academy of Advertising.
Tinkham, Spencer F., Pumsoon Part, Hyeonjin Soh, and Ruth Ann Weaver Lariscy,
“Need for Cognition and Information Processing of Political Advertising Campaign,”
presented to the 2003 Annual Conference of the American Academy of Advertising,
Denver, Colorado.
Tinkham, Spencer F., Ruth Ann Weaver Lariscy, Yongjun Sung, and Andrew L. Hall,
“Should Negative Political Advertising be Regulated? Empirical Implications for ‘Stand
Ruthann Weaver Lariscy-12

y Your Ad’ Legislation,” presented to the AMA Marketing and Public Policy
Conference, Atlanta, GA, May, 2002.
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “Attitude-Toward-the-Political-Ad:
Mediator or Moderator?” American Academy of Advertising annual conference,
Jacksonville, FL, 2002. Also published as Abstract in AAA Conference Proceedings.
Bernhardt, Jay, Ruth Ann Weaver Lariscy, Roxanne L. Parrott, Kami J. Silk and
Elizabeth M. Madison, “Human Genetics Information and the Internet: Opportunities and
Obstacles for Communication,” (Research supported by Grant #R06/CCR417219 from
the Centers for Disease Control and Prevention). American Public Health Association
National Conference, Atlanta, November 2001.
Springston, Jeffrey and Ruth Ann Weaver Lariscy, “Public Relations in For-Profit Health
Care,” Health Communication Division, American public Health Association National
Conference, Atlanta, November, 2001. *
Top Paper Award
Weaver Lariscy, Ruth Ann, Spencer F. Tinkham, Heidi Edwards, and Karyn O. Jones,
“The ‘Ground Wars’of Political Campaigns: Grass Roots Activities in US State
Legislative Races,” Political Communication Division, International Communication
Association, Washington, DC 2001.*
*Top Paper Award
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Positive Vs. Negative Political
Television Commercials: Comparing How They Work.” Presented to the Annual
Conference of the American Academy of Advertising, Newport, RI, April, 2000.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Political Partisanship and Political
Advertising: Searching for Psychological Reactance.” Presented to the Annual
Conference of the International Communication Association, Political Communication
Division, Acapulco, Mexico, May, 2000.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Watching the Adwatch: Does it
Make a Difference? Should it?” Presented to the Political Communication Division,
International Communication Association, San Francisco, CA, May, 1999.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Copytesting in Political
Advertising: Defensive and Attack Messages in a Competitive Context,” presented to the
annual conference of the American Academy of Advertising, Albuquerque, NM, March,
1999. (Abstract) Proceedings of the AAA’s 1999, M. Roberts (Ed).
Benigni, Vincent and Ruth Ann Weaver Lariscy, “To Evolve is to Involve: Analyzing
Ruthann Weaver Lariscy-13

Contract Options in the Introduction to Public Relations Class.” Presented to the Public
Relations Division of the International Communication Association, San Francisco, CA,
May, 1999.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Defensive Political Advertising:
What Works and What Doesn=t.” Presented to the annual conference of the American
Academy of Advertising, Lexington, KY, April, 1998. (Abstract) Proceedings of the
AAAs, D. Muehling (Ed).
Weaver Lariscy, Ruth Ann Weaver and Spencer F. Tinkham, “Defensive Political
Advertising Strategies: What Works and What Doesn=t.” Presented to the annual
conference of the American Academy of Advertising, Lexington, KY, 1998.
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “The Role of Advertising Attention
and Political Involvement in Assessing the Cognitive and Affective Impact of Negative
Political Advertising.” Presented to the annual conference of the American Academy of
Advertising, St. Louis, MO, 1997. (Abstract) Proceeding of AAA=s, 1997, M. Carole
Macklin (Ed).
Sallot, Lynne, Glen Cameron and Ruth Ann Weaver Lariscy, “Professional Standards and
Ethics in Public Relations: A Survey of Educators.” Presented to the National
Communication Association, Chicago, IL, November 1997.
Sallot, Lynne, Glen Cameron and Ruth Ann Weaver Lariscy, “Professional Standards in
Public Relations: A Survey of Educators.” Presented to the National Communication
Association, Chicago, IL, November 1997.
Cameron, Glen, Lynne Sallot and Ruth Ann Weaver Lariscy, “Pluralistic Ignorance and
Educators in Public Relations: Underestimating Professionalism of our Educator Peers
and of Practitioners in the Field.” Presented to the Public Relations Division of the annual
conference of the Association for Education in Journalism and Mass Communication,
August, 1997.
Sallot, Lynne, Glen Cameron and Ruth Ann Weaver Lariscy, “Dissensus in Public
Relations: What Practitioners Think About Professional Standards.” Presented to the
annual conference of the Southern Speech Communication Association, Savannah, GA,
1997. *
“Top Paper Award”
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “The Role of Research in Political
Campaigns: U.S. Congressional Races, 1982, 1990.” Presented to the Political
Communication Division of the International Communication Association, Chicago, IL,
1996.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “The Use and Impact of Direct Mail
in the Context of Integrated Marketing Communications: U.S. Congressional Campaigns,
Ruthann Weaver Lariscy-14

1982-1990.” Presented to the Integrated Marketing Communication Preconference of the
American Academy of Advertising, Norfolk, VA, 1995.
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “An Examination of Alternative
Methods for Assessing the Persuasive Impact of Negative Political Advertising.”
Presented to the annual conference of the American Academy of Advertising, Tucson,
AZ, 1994. (Abstract) Proceedings of the AAA’s, Karen W. King (Ed).
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Advertising Message Strategy in
U.S. Congressional Campaigns, 1982-90.” Presented to the annual conference of the
International Communication Association, Washington, D.C., May, 1993.
Cameron, Glen T., Ruth Ann Weaver Lariscy and Duane Sweep, “Rethinking Constraints
on Public Relations Practice.” Presented to the annual conference of the International
Communication Association, Washington, D.C., May, 1993.
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “Attack Ads and Message Strategies
as a Function of Incumbency and Perceived Incumbency Advantage, 1982-90.” Presented
to the annual conference of the American Academy of the American Academy of
Advertising, Montreal, Canada, April, 1993. (Abstract) Proceeding of the AAA=s 1993,
E. Thorsen (Ed).
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Knowledge and Opinions as
Predictors of Recycling Behavior: Implications for Environmental Advertising Strategy.”
Presented to the annual conference of the American Academy of Advertising, San
Antonio, Texas, April, 1992. (Abstract) Proceedings of the AAA=s 1992, L. Reid (Ed).
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “A Diagnostic Approach to
Assessing the Impact of Negative Political Advertisements.” Presented to the annual
conference of the International Communication Association, Miami, Florida, May, 1992.
Weaver Lariscy, Ruth Ann, Glen Cameron, and Duane Sweep, “Women in Higher
Education Public Relations: An Inkling of Change?” Presented to the annual conference
of the Speech Communication Association, Atlanta, Georgia, November, 1991.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Choice of Political Message
Strategy as a Function of Incumbency and the Perception of Incumbency Advantage.”
Presented to the annual conference of the International Communication Association,
Chicago, Illinois, May, 1991.
Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “Marketing The Candidate: A
Method for Comparing the Relative Impact of Advertising and Other Promotional
Activities.” Proceedings of the American Academy of Advertising, 1991, pp. 129-135.
Tinkham, Spencer F., Kurt E. Nordstrom and Ruth Ann Weaver Lariscy, “Marketing
Research As A Moderator Variable: The Role of Polling in U.S. Congressional
Ruthann Weaver Lariscy-15

Campaigns.” Presented to the American Marketing Association Educators Conference,
San Francisco, California, 1988. (Abstract) Proceedings of the American Marketing
Association Summer Marketing Educator=s Conference 1988.
Weaver Lariscy, Ruth Ann, Spencer F. Tinkham and Kurt E. Nordstrom, “The Use and
Impact of Polling as A Strategic Planning Tool in Congressional Campaigns.” Presented
to the Annual Conference of the International Communication Association, Montreal,
Canada, 1987. *
Selected as a “Top 3” paper.
Tinkham, Spencer F. Ruth Ann Weaver Lariscy, and Kurt E. Nordstrom, “Congressional
Advertising Campaign Budgeting Practice As A Function of Antecedent Conditions in
the Congressional District.” Presented to the Annual Conference of the American
Academy of Advertising, Columbia, S.C., 1985. Proceedings of the AAA=s, Section 1,
pp. 118-122.
Weaver, Ruth Ann and Douglas N. Freeman, “Cognitive Processes, Media
Predispositions, and the Relative Importance of Selected Issues in Campaign '80.”
Presented to the Annual Conference of the International Communication Association,
Minneapolis, Minnesota, 1981.
Weaver, Ruth Ann, “Professional Political Message Targeting: Analysis of Effects on
Voter Turnout and Preferences.” Presented to the Annual Conference of the International
Communication Association, Minneapolis, Minnesota, 1981.
Weaver, Ruth Ann, “Presidential Acknowledgment of Victory or Defeat: The Rhetorical
Ritual.” Presented to the Annual Conference of the Central States Speech Association,
Chicago, Illinois, 1981.
Weaver, Ruth Ann, “The Organizational Consultant in Political Campaigns” Presented to
the Annual Conference of the Eastern Communication Association, Ocean City,
Maryland, 1980.
TRADE PUBLICATIONS
Weaver Lariscy, Ruthann and Spencer F. Tinkham, “Accentuate the Negative,” USA
Today Magazine, May, 2004, 18-19.
Weaver Lariscy conducted 2 radio interviews and was interviews 4 times by print
reporters during the 08 elections.
Weaver Lariscy conducted 3 radio interviews (1 local, 2 national) and was interviewed 13
times by reporters for print media during the 04 election season; she was interviewed in
two hour-long radio call-in political interest shows (Georgia public Radio and Denver,
CO)
Weaver Lariscy and Tinkham were quoted and their research cited by popular press
throughout the 2002 elections. Discussion of them and their research appeared in:
Atlanta Journal/Constitution, Boston Herald, Los Angeles Times, Washington Post.
Ruthann Weaver Lariscy-16

Their work was discussed on National Public Radio in San Francisco and the CBS
affiliate in Charlotte, NC. In 2006 they were quoted in several stories published by the
AP.
Update of political advertising research of Weaver Lariscy and Tinkham, Research
Reporter, Summer 2002, 3.
Recent findings from Weaver Lariscy/Tinkham political communications research
program reviewed in feature linked to the 1997 British election cycles: Day, Michael,
“Mud Sticks,” New Scientist, Vol. 154, April 5, 1997, pp. 28-30.
Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Newspapers Must Work Hard for
Political Ads,” presstime, December, 1991.
Political advertising research of Weaver Lariscy and Tinkham, “Politics of Persuasion,”
J. Daly, Research Reporter, Vol. 25:2, 4-9.
SELECTED PAPERS AND PRESENTATIONS (Invited)
Lariscy, Ruthann W. (2009). IRBs and Communication Research: Some Perplexing
Issues. Journal of Broadcasting & Electronic Media 53(4): 668-671.
Tinkham, Spencer F., Ruthann Weaver Lariscy and Youngjun Sung, “Political
Advertising and the American Voter,” invited paper presented to the American Marketing
Association Winter Educators’ Conference, San Antonio, TX, Feb., 2005.
Invited discussant, “Teaching the Large Lecture Public Relations Class,” Public Relations
Educators Conference, Arlington, VA, July, 1998.
Invited presenter/discussant, Georgia Public Television, Channel 8, “Georgia Week in
Review” with Bill Niget, October 30, 1998. Topic: Political advertising in the Georgia
gubernatorial and Senate campaigns. With Spencer F. Tinkham. (Rebroadcast 11/1/98).
RAI Corporation, Italian Radio TV System, October 1997. Interviewed for documentary
news feature for Italian public television. The interview focused on recently published
political communication research done by the Weaver-Lariscy/Tinkham team.
PROFESSIONAL SERVICE
Paper Reviewer for Conferences
American Academy of Advertising
International Communication Association
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National Communication Association
Association for Education in Journalism and Mass Communication
Editing and Board Member
Journal of Communication, Bill Benoit, Editor. Editorial Review Board. 2001-
2005
Guest Co-Editor, Special Election 2000 Issue, Journal of Advertising
(With Spencer F. Tinkham).
Journal of Public Relations Research, Linda Childers Hon, Editor, Editorial
Review Board. 2000-2007
Journal of Public Relations Research, Karen Miller Russell, Editor, Editorial
Review Board. 2008-present
International Journal of Strategic Communication, Kirk Hallahan, Editor.
Editorial Review Board 2009-present.
Manuscript Reviewer
Journal of Advertising
Journal of Broadcasting & Electronic Media
Journal of Public Relations Research
Journalism & Mass Communication Quarterly
Mass Communication & Society
International Journal of Strategic Communication
Conferences: AAAs, NCA, AEJMC
SELECTED HONORS
“Best Public Relations Division Paper,” Association for Education in Journalism & Mass
Communication, August, 2010
“Top Three Paper” International Public Relations Conference, Miami, FL, February,
2009. $1000.
University of Missouri Distinguished Alumni Award, Loren Reid Lecturer, February,
2008, Columbia, MO.
“Top Three Paper” International Public Relations Conference, Miami, FL, January, 2007,
$1000.
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Arthur W. Page Center, Penn State College of Communications, Page and Johnson
Legacy Scholar Grant recipient, 2005, $1000.
“Best Teacher Award,” Georgia Panhellenic Council, 2006
“Top Paper” Award, Political Communications Division, International Communication
Association, 2001.
“Top Paper & Panel” Award, American Public Health Association Conference, 2001.
“Best Article of the Year for 1999” in the Journal of Advertising.
American Academy of Advertising Research Award, March, 1998 (one of three national
awards). “Political advertising and the Elderly: Comprehension, Recall, and Persuasive
Impact,” $5000. With Spencer F. Tinkham.
Rated as one of Top 4 scholars in U.S. in terms of total number of articles contributed to
all public relations journals, 1994-1998 and rated as one of the top 3 scholars in terms of
total articles contributed to Public Relations Review 1994-1998, cited in Terlip &
Hansen-Horn presentation to the 1999 Public Relations Division of the National
Communication Association Annual Conference.
American Academy of Advertising Research Award, 1991, $2500 (one of four nationally
awarded). National study of negative political commercials. With Spencer F. Tinkham.
Kappa Tau Alpha, Journalism Honorary Society, 1992.
Outstanding Faculty Member of the Quarter, Winter, 1997, University of Georgia
Panhellenic Council.
PUBLIC AND UNIVERSITY SERVICE
University Promotion & Review Committee (for Sallot), 2011
Scholarships & Awards, 2010-present
Wrote requested opinion piece for CNN on negativity in political campaigns,
2011
Appeared on local talk radio regarding negative ads, 2011, 2012
Interviewed by several journalists in Iowa & South Carolina about negative ads
Executive Committee, 2009
University Promotion and Review Committee, 2006-2009
Broun Student Enrichment Fund, Chair, 2008-present
ADPR Department, Search Committee Chair, 2007
Speaker, PRSSA Senior Banquet, 2006
Center for Undergraduate Research Opportunities (CURO) faculty advisor
SGA Commencement Speaker Selection Committee, 2004
Pandora, Senior Leadership Awards Committee, 2004
Ruthann Weaver Lariscy-19

Mentor, Honors College, 2003-2004, 2007
Chair, PR Search Committees, 2003
Guest Speaker, 04 and 06 Election Season, UGA Young Republicans, PRSSA,
several classes
College Promotion/Tenure Committee, 2003-04
College Curriculum Committee, 2003-04
College Executive Committee, 2002
College Ad Hoc Curriculum Committee, 2001, 2002.
Search Committee for Journalism Assistant Professor, 2002.
Post-Tenure Review Committee for Hollander, 2002.
Chair, Masters of Mass Communication Examination Committee, 2001-02
Masters of Mass Communication Examination Committee member, 1999-2001
NCAA Athletics Certification Steering Committee, The University of
Georgia, 2000-2001
Evaluator, Dean’s Review Committee, 1999
Ad Hoc University Committee to Investigate Feasibility of Reorganization Into
College of Communication, 1999
University of Georgia Academic Honesty Faculty Juror, 1996-2000
Ad Hoc Committee on Undergraduate Research Course, College of Journalism &
Mass Communication, 1999
Curriculum Committee for Accreditation Self-Study, College of Journalism &
Mass Communication, 1998-99
Search Committee for Public Relations Associate Professor, Chair, 1998
Rifkind Public Relations Scholarship Committee, Chair, 1997, 1998, 1999
Advertising/Public Relations Admissions Committee, 1998
Public Relations Assistant Professor Search Committee, 1998
George Foster Peabody Awards, Judge, 1983-87; 1989-2001
Department of Advertising and Public Relations Committee to Study
Semester Conversion: head, public relations undergraduate curriculum,
996
The University of Georgia Task Force on Environmental Literacy, member, 1993-
96
College Representative on University Panel that applied for a University Hewlett
Foundation Instructional Grant (with Jim Fletcher)
M.M.C. Exam Committee, College of Journalism & Mass Communication, 1994;
1995; 1993; 1991
Ph.D. Program Evaluation Committee, College of Journalism & Mass
Communication, member, 1995
Development Committee, Department of Advertising and Public Relations, 1994
University Graduate Council, elected College representative, 1991-1994; served
on Graduate Curriculum Committee 1991-94
Status of Women and Minorities Committee for Accreditation Self-Study, Chair,
College of Journalism & Mass Communication, 1992-3
Two search committees for assistant professors, College of Journalism & Mass
Communication, member, 1992-93
Institute for Behavioral Research, Attitudes & Opinions Interest Group, member,
Ruthann Weaver Lariscy-20

1991-1992
Public Relations Curriculum Development Committee, 1990
Public Relations Student Society of America, Faculty Co-Advisor, 1990
Judge, Public Relations Public Service Campaigns, National Council of Farm
Cooperatives, 1989-1991
Committee to Evaluate Need for College Ethics Course, member, 1989
Guest Lecturer and Discussant, JRL 8000, Graduate ProSeminar, 1991-2001
Dr. Elli Lester); 2010
Guest Lecturer and Discussant, JRL Graduate Seminar in Instruction, 1995-2001;
2005-2010
Ruthann Weaver Lariscy-21