Augie In Action! Augie In Action! - Ihrsa

ASSOCIATE PROFILES ASSOCIATE NEWS
Big ’N Beefy
Products
Big ’N Beefy Products
manufactures and
markets lifting gloves
and accessories for
serious weight lifters.
Founded by several
bodybuilding enthusiasts
with more than
75 years of combined
experience in marketing and product
development, Big ’N Beefy makes and
distributes heavy-duty products under
the Muscle Daddy and Big ’N Beefy
brands. Products in the Muscle Daddy
lineup include Power Grips, Power Straps,
Bear Claws, Bear Paws, Big Lift gloves
and belts, Power Wrist Wraps, and Power
Grip Pads; and the Big ’N Beefy line
carries tank tops and T-shirts. For more
information, contact the company at 712
Bancroft Road, Ste.#519, Walnut Creek,
CA 94598; 877-543-8244; 877-372-2759
(FAX); www.bignbeefy.com. —|
Chi Herbal
Formulas
Chi Herbal
Formulas offers a
complete line of
exclusive East
Asian health and
beauty products that contain the highest
levels of all-natural, organically grown, and
ethically harvested wild herbs. Adaptogenic
herbs can help balance both the immune
system and endocrine system to preserve
optimal homeostasis. All the company’s
products are hypoallergenic and non-comedogenic,
and are free of parabens, pthalates,
mineral oil, alcohol, color, and dye. Formulas
are designed to correct previous damage,
protect healthy skin and well being, and
prevent future damage through a blend of
herbs containing vitamins, minerals, and
antioxidants to promote detoxification,
purification, collagen formation, and cellular
repair. For more information, contact the
company at 4901 Morena Blvd., Ste. 1104,
San Diego, CA 92117; 858-373-1830; 858-
366-4991 (FAX); www.chiformulas.com. —|
| IHRSA Report | Member News
Body Bar Systems, Inc.
Congratulations to Body Bar Systems, Inc., which earned a
“Great Gear of the Year” designation from the first annual sports,
health, and fitness gear awards from ShapeYou.com. The Body
Bar Flex, which won the honor, is a flexible fiberglass composite
rod with easy-grip, durable rubber casing and end caps; it comes
in lengths of 3' and 4' and 1-20 pounds of resistance for total-body
training. A team of industry professionals, including personal
Flex best
trainers, nutritionists, healthcare practitioners, health club
owners, and retail operators, judged the Gear awards. “As one of the judges said, ‘the
Body Bar Flex throws a new curve at the simplicity of fitness,’ ” notes Myra Shinkman,
the project coordinator for ShapeYou.com. —|
GlobalFit
Kudos to the ever-expanding GlobalFit, which was named to the first-ever Inc.
5,000 list of fastest-growing private companies in the United States. An extension
of the business magazine’s annual Inc. 500 list, the Inc. 5,000 recognizes many small
businesses that reflect entrepreneurial excellence. GlobalFit ranked 2,519 overall and
71 for the Philadelphia metro region—and was in the top 100 for Pennsylvania and the
top 10 for the state’s Business Services category. “GlobalFit was founded well ahead
of the current trends in employee wellness, and it’s precisely that vision that lies at the
heart of the entrepreneurial enterprise,” explains Frank Napolitano, the president
and CEO of GlobalFit. “We supply our end-users with the inspiration and affordability
to start living and feeling better.” —|
National Sports and Conditioning Association
The Certification Commission of the National Sports and Conditioning Association
(NSCA) has elected two members to its executive council, both of whom have previously
served in this capacity. Jaynie Bjornaraa, CSCS, D, is an assistant professor on the
Doctor of Physical Therapy faculty at the College of St. Catherine, in Minneapolis,
Minnesota. She holds a board certification from the American Physical Therapy
Association (APTA) as a Sports Clinical Specialist. She is also a Certified Athletic
Trainer, and a member of the National Athletic Trainers’ Association (NATA). Dr. Donald
Chu, CSCS, D, NSCA-CPT, D, is the director of the Athercare Fitness and Rehabilitation
Clinic, in Castro Valley, California; part of the adjunct faculty to the Ohlone College
physical therapist assistant program; and a past NSCA president. —|
Power Plate
Esporta Health and Fitness Clubs in Europe are the first
to install Power Plate’s new vibration machines, which are
fitted with ProTRAC software, a CRM tool designed to track
customer usage. Created in response to requests from endusers,
ProTRAC also serves as a “debit account” for minutes
spent on Power Plate equipment. Both the pro5 and pro5
AIRdaptive models can be fitted with proTRAC, which requires
Power Plate premier
users to swipe their token before stepping onto the machine.
In other news from the company, Lady of America Franchise Corporation is installing
Power Plate’s pro5 Acceleration Training machines into its women-only health
clubs nationwide, making it the first women’s fitness center chain to offer
Power Plate products. —|
www.ihrsa.org | MARCH 2008 | Club Business International 181