Augie In Action! Augie In Action! - Ihrsa
Augie In Action! Augie In Action! - Ihrsa
Augie In Action! Augie In Action! - Ihrsa
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Public Service Openings<br />
ClubCorp Event Supports Multiple Charities<br />
Nieto, l., and Affeldt<br />
What better way to celebrate a half-century serving others than with the<br />
largest-ever charity event in your company’s history? Held this past October,<br />
the ClubCorp Charity Classic, a company-wide day of fundraising events,<br />
raised $1.6 million for the Muscular Dystrophy Association’s <strong>Augie</strong>’s Quest,<br />
the PGA Foundation, Susan G. Komen for the Cure, and Club Corp’s<br />
Employee Partners Care Foundation. Throughout the day, Dallas-based<br />
ClubCorp’s 150-plus private clubs opened their doors for dinners, live<br />
auctions, tennis and golf tournaments, and fitness activities.<br />
“For the past 50 years, ClubCorp has been in the business of building<br />
relationships and enriching lives, but never more so than this past October,”<br />
observes Eric Affeldt, the company’s president and CEO. “I am so proud of<br />
our clubs, our employee partners, and our members, and how they came<br />
together to provide extraordinary and unique experiences for those in their<br />
communities while also raising money for four very worthy causes.” —|<br />
American Family Fitness Shows Its Heart<br />
A good corporate citizen helps its community grow and thrive as it does.<br />
When the seven-facility American Family Fitness chain, headquartered in<br />
Richmond, Virginia, built its latest 90,000-square-foot West End club, the<br />
company shared its good fortune with the local Henrico County Schools.<br />
A portion of membership sales was earmarked for a donation of $1,200,<br />
enabling the Henrico County Health and Physical Education program to<br />
purchase heart-rate monitors for use in alternative physical education<br />
courses for its special needs students.<br />
“Henrico County Public Schools is most appreciative of this donation by<br />
American Family Fitness,” says Bonnie Conner-Gray, educational specialist<br />
for health and physical education for Henrico County Public Schools. “Without<br />
the partnership and support of local fitness centers, the students in most need<br />
would not have this curricular advantage. Students will be able to develop<br />
a positive relationship between the local fitness and wellness centers,<br />
which will carry over into adulthood.” —|<br />
| News & Know How | On The Move<br />
Fitness First Achieves a First in Bahrain<br />
Britain’s Fitness First has added another club to its<br />
family of 500, which currently spans 16 countries.<br />
This facility has the distinction of being the chain’s<br />
debut club in Bahrain in the Middle East. The<br />
high-end 8,530-square-foot club, located inside<br />
the Bahrain World Trade Center, will feature more<br />
than 100 pieces of strength and cardiovascular<br />
equipment; free-weight training areas; groupexercise<br />
studios; a private, women-only workout<br />
area; sauna and steam rooms; and an outdoor<br />
pool overlooking the Arabian Gulf.<br />
Fitness First is now in its third year of expansion<br />
into the Middle East, with 10 clubs in Dubai,<br />
Jordan, Lebanon, and Saudi Arabia. —|<br />
Just for UK Kids<br />
To help stem the tide of childhood obesity in Europe,<br />
two new youth-specific club companies have recently<br />
debuted in the U.K.—SHOKK énergie, a new franchise<br />
model for kids ages 5-15 that’s a collaboration<br />
between the énergie Group and SHOKK; and<br />
t2, a club in Northampton for 7-16-year-olds.<br />
SHOKK énergie is based on the SHOKK youth<br />
fitness model, which is already in place in some<br />
120 U.K. clubs and eight international locations.<br />
The new model will be rolled out using the énergie<br />
franchise platform.<br />
t2 will help build its membership base through<br />
local physician referrals. The club will offer a range<br />
of physical activities for kids using such equipment<br />
as arcade-style dance platforms, a boxing zone,<br />
an indoor mountain bike studio, as well as advice<br />
on nutrition and lifestyle. —|<br />
SHOKK-ing!<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 49