Augie In Action! Augie In Action! - Ihrsa
Augie In Action! Augie In Action! - Ihrsa
Augie In Action! Augie In Action! - Ihrsa
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MARCH 2008<br />
CLUB BUSINESS<br />
INTERNATIONAL<br />
73 High-Retention Clubs<br />
78 Shopping for Success<br />
84 Winning With Wellness<br />
89 IHRSA ’08<br />
in San Diego<br />
<strong>Augie</strong><br />
<strong>In</strong> <strong>Action</strong>!<br />
FOR AUGIE AND LYNNE<br />
NIETO, IT’S STILL ABOUT<br />
LIFE AND FITNESS
Visit us at IHRSA 2008, Booth #2504
Visit us at IHRSA 2008, Booth #2104<br />
www.cybexintl.com
Visit us at IHRSA 2008, Booth #2936
Visit us at IHRSA 2008, Booth #1604
| Editor’s Welcome |<br />
Take a look at the photograph on the cover of this<br />
issue of CBI. No, take a good look at it. Study it for a<br />
minute or two. What does it say about these people?<br />
What does it say about the fitness industry? Virtually<br />
everything that you need to know.<br />
Kerry Brett<br />
Each month, in CBI, we designate a “fitness” role model of the<br />
month—generally a celebrity who, by virtue of their healthy<br />
lifestyle, inspires others to act similarly. That’s fine for club<br />
prospects and members. But if owners, managers, and staff were<br />
to desire an “industry” role model—an individual who could serve<br />
as an exemplar, a personal benchmark, for their business—they<br />
could hardly do better than <strong>Augie</strong> Nieto.<br />
Take another look at the photo. What qualities, what attributes,<br />
do you see there?<br />
To my way of thinking, the striking portrait of <strong>Augie</strong> and his wife,<br />
Lynne, reflects, among other things: warmth, strength, vitality, focus,<br />
clarity, commitment, optimism, and, it goes without saying, a great<br />
deal of affection for one another. With the exception of the latter,<br />
those aspects informed <strong>Augie</strong>’s achievements as the cofounder,<br />
essentially the creator, of Life Fitness. And all of<br />
them, including the latter, play a significant role in<br />
the work that <strong>Augie</strong> and Lynne are now doing,<br />
together, on <strong>Augie</strong>’s Quest.<br />
<strong>Augie</strong>, once the personification of health and<br />
fitness, was diagnosed with amyotrophic lateral<br />
sclerosis (ALS), a debilitating neuromuscular<br />
condition also known as Lou Gehrig’s disease, in<br />
March 2005. It was a startling, mind-numbing<br />
development, one that’s described, in unflinching<br />
detail, in <strong>Augie</strong>’s Quest, One Man’s Journey from<br />
Success to Significance, a memoir penned by<br />
<strong>Augie</strong> and T.R. Pearson, which we’ve excerpted in<br />
this issue. The news prompted a period of painful adjustment—<br />
involving shock, confusion, depression, and a suicide attempt.<br />
But, after a short while, the qualities that, in the past, had<br />
constituted <strong>Augie</strong>, made him the person that he was, reemerged,<br />
untouched, unscathed by ALS. The ambition, intelligence, courage,<br />
vision, and passion that had facilitated his success as an entrepreneur<br />
and businessman soon found a new mode of expression: the Quest,<br />
an ambitious initiative designed to raise $18 million to fund ALS<br />
research. His patient, methodical, and insistently businesslike pursuit<br />
of that goal is described in these pages by CBI Contributing Editor<br />
Stephen Wallenfels.<br />
A principal component of the Quest is <strong>Augie</strong>’s annual “Bash,” a<br />
gala fund-raiser held during IHRSA’s <strong>In</strong>ternational Convention and<br />
Trade Show. This year’s production, the “Beach Bash,” will take<br />
place this month, on March 7, and, if you’re going to be in San<br />
Diego, I’d like to encourage you, as strongly as I possibly can, to<br />
participate in this worthy, and rewarding, event. Just log on to<br />
www.augiesquest.com.<br />
You owe it to yourself to do so. —|<br />
6 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
The mission of IHRSA is to grow, protect,<br />
and promote the industry, and to provide its<br />
members with benefits that will help them<br />
be more successful.<br />
PUBLISHING<br />
Editor-<strong>In</strong>-Chief: Craig R. Waters<br />
Publisher: Jay M. Ablondi<br />
Managing Editor: Rebecca K. Waters<br />
Editor: Jennifer H. Mc<strong>In</strong>erney<br />
Associate Editor: Patricia Glynn<br />
Contributing Editors:<br />
Dawn Allcot, Patricia Amend, Phoebe Anderson,<br />
Jon Feld, Julie M. King, Catherine Larner,<br />
Lesley Mahoney, Jean Suffin, Stephen Wallenfels,<br />
Kristen A. Walsh<br />
Associate Vice President of Advertising:<br />
Michele Eynon<br />
Senior Account Manager:<br />
Jessica Gutstein<br />
Advertising Account Executives:<br />
Donna Garrity, Christine Paterson<br />
Advertising Business Development:<br />
William Finn<br />
Marketing Coordinator:<br />
Katie Noonan<br />
Advertising/Circulation Coordinator:<br />
Megan Horr<br />
Art Direction, Design, Production:<br />
HM Studios, Boston, MA<br />
CLUB BUSINESS INTERNATIONAL<br />
EDITORIAL & ADVERTISING OFFICES:<br />
c/o IHRSA<br />
263 Summer St., Boston, MA 02210 USA<br />
800-228-4772 USA & Canada<br />
617-951-0055 | 617-951-0056 FAX<br />
E-mail: cbi@ihrsa.org<br />
www.ihrsa.org<br />
To order reprints of articles,<br />
call 800-228-4772 ext. 192 or visit<br />
www.ihrsa.org/cbimagazine<br />
Club Business <strong>In</strong>ternational (ISSN 1043-9692,<br />
USPS 766-570) is published monthly ©2008<br />
by the <strong>In</strong>ternational Health, Racquet & Sportsclub<br />
Association, 263 Summer St., Boston, MA 02210. All<br />
rights reserved. Periodicals postage paid at Boston,<br />
Massachusetts, and additional mailing offices.<br />
Canadian Sales Agreement #40767601.<br />
Subscription rate for members is $48 per year,<br />
which is included in the dues. Additional subscriptions<br />
$48 per year (USA) and $75 (<strong>In</strong>ternational).<br />
Nonmember subscription rates are $72 (USA)<br />
and $120 (<strong>In</strong>ternational).<br />
POSTMASTER: Please send change of address<br />
to Club Business <strong>In</strong>ternational, c/o IHRSA,<br />
263 Summer St., Boston, Massachusetts 02210<br />
VOLUME 28, ISSUE 3
Visit us at IHRSA 2008, Booth #2915
CLUB BUSINESS<br />
INTERNATIONAL<br />
Features<br />
58 <strong>Augie</strong> <strong>In</strong> <strong>Action</strong>!<br />
Though he was diagnosed with amyotrophic<br />
lateral sclerosis (ALS), also known as Lou Gehrig’s<br />
disease, three years ago, <strong>Augie</strong> Nieto, the founder<br />
and former head of Life Fitness, has remained<br />
fully engaged in life—savoring moments spent<br />
with family and friends, and aggressively pursuing<br />
a cure for ALS. His initiative, <strong>Augie</strong>’s Quest, ramps<br />
up this month during IHRSA’s 2008 <strong>In</strong>ternational<br />
Convention and Trade Show.<br />
Cover: MDA<br />
8 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
CONTENTS | MARCH 08<br />
<strong>Augie</strong> Nieto was star of<br />
Jerry Lewis’ MDA telethon<br />
58<br />
52 “America’s Doctor”<br />
Dr. Mehmet Oz holds forth on healthcare<br />
73 High-Retention Clubs<br />
How to turn your attrition numbers around<br />
78 Shopping for Success<br />
IHRSA’s store has tools to handle every club need<br />
84 Winning With Wellness<br />
Healthtrax has forged a rewarding medical link<br />
89 IHRSA ’08 in San Diego<br />
Your guide to the 27th convention and<br />
trade show
Visit us at IHRSA 2008, Booth #2026
CLUB BUSINESS<br />
INTERNATIONAL<br />
Jeff Hall Photography<br />
Barack Obama at<br />
Hampshire Hills<br />
31<br />
Departments<br />
News & Know How<br />
19 News<br />
Cannons, Nautilus, Hampshire Hills, and<br />
Jessica Biel dominate our headlines<br />
43 First Person<br />
Tim Miller reflects on his first nine months<br />
as the new CEO of Crunch Fitness<br />
45 On the Move<br />
Club developments and other goings-on<br />
from the U.S., to England, to Bahrain<br />
<strong>In</strong>novations<br />
161 What’s New<br />
The “next big thing” from Iron Grip, Star Trac,<br />
Technogym, Life Fitness, and more<br />
CONTENTS | MARCH 08<br />
45<br />
10 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Cooper Aerobics<br />
claims Nova7<br />
IHRSA Report<br />
169 First Set<br />
“‘It’s always something!’ isn’t it?” reflects<br />
IHRSA Chairperson Michael S. Levy<br />
170 <strong>In</strong> Brief<br />
IHRSA’s Public Policy Department<br />
battles aggressively on three fronts<br />
to protect your business<br />
173 <strong>In</strong>ternational<br />
IHRSA’s recent international achievements<br />
offer a preview of exciting things to come<br />
173<br />
177 Club Advisor<br />
Our experts share five tips on determining<br />
the right price point for a club membership<br />
178 Success by Association<br />
What it takes to transform an industrial site<br />
into a breathtaking new $28-million club<br />
181 Member News<br />
What’s up with GlobalFit, Body Bar, Power<br />
Plate, and the industry’s other top vendors?<br />
211 Calendar<br />
IHRSA promenading<br />
in Paris<br />
Reps<br />
6 Editor’s<br />
Welcome<br />
12 <strong>Ihrsa</strong>.org<br />
14 Letters<br />
213 Marketplace<br />
218 Ad <strong>In</strong>dex<br />
224 Last Rep<br />
IHRSA and ACSM<br />
agree that “Exercise<br />
is Medicine,” notes<br />
IHRSA President<br />
and CEO Joe Moore
Visit us at IHRSA 2008, Booth #2530
ihrsa.org<br />
Browse IHRSA Publications in San Diego<br />
> www.ihrsastore.com<br />
IHRSA 2008 has so much<br />
to offer—it may seem overwhelming.<br />
Why not bring<br />
home some of the best<br />
insights from the convention?<br />
The IHRSA Book Store,<br />
located near registration<br />
at IHRSA 2008, has a wealth<br />
of resources that you can<br />
use for months afterward.<br />
Recommendations: For the<br />
»<br />
most detailed statistics and<br />
benchmark data from the health<br />
club industry, look no further<br />
than the 2007 Profiles of Success. For guidance on compensation for all<br />
staff levels, consult the 2007 Employee Compensation and Benefits Report.<br />
Whether or not you attend the convention, you can still enjoy<br />
any of the sessions presented at IHRSA 2008 by purchasing<br />
them as downloads or on DVD. If you are looking for anything<br />
in particular, the IHRSA staff will be happy to help!<br />
Special this month: all MP3s from IHRSA 2007 are on sale!<br />
<strong>In</strong> addition, as a CBI reader, take advantage of the same 20%<br />
savings enjoyed by IHRSA 2008 attendees until March 15th. —|<br />
Simply enter “sandiego” as the coupon code when you check out<br />
on www.ihrsastore.com.<br />
12 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
A PREVIEW OF WHAT’S NEW THIS MONTH ON WWW.IHRSA.ORG<br />
Are You Covered?<br />
> www.ihrsainsurance.com<br />
IHRSA welcomes Aon’s Affinity <strong>In</strong>surance<br />
Services, <strong>In</strong>c., as an official Group Purchasing Provider. IHRSA’s<br />
Group Purchasing program offers member clubs exclusive<br />
discounts on high-quality products and services that are needed<br />
to run effective and profitable businesses.<br />
As an official provider, Affinity is offering workers’ compensation<br />
and life and health insurance to IHRSA members in the United<br />
States. Affinity is a world-class leader in insurance programs for<br />
associations and is committed to meeting the insurance needs<br />
of IHRSA members, their families, and their employees. Visit<br />
www.ihrsainsurance.com for complete details on this moneysaving<br />
program. —|<br />
To speak with a benefits consultant or to request product information,<br />
call 877-617-5578.<br />
Enroll in Get Active<br />
America! Today<br />
> www.ihrsa.org/getactiveamerica<br />
Looking for a new way to generate<br />
excitement at your club this spring?<br />
Join hundreds of health clubs across<br />
the nation by participating in Get Active<br />
America! This grow-the-industry campaign<br />
is positioning health clubs as a leader in<br />
the anti-obesity movement. During one<br />
special week, May 12-18, clubs will open<br />
their doors free of charge to the general<br />
public. Each year tens of thousands<br />
of consumers around the country visit<br />
IHRSA clubs throughout this “open<br />
house” week. —|<br />
Log on to www.ihrsa.org/getactiveamerica<br />
to read more about this free program, enroll,<br />
and download materials!
Visit us at IHRSA 2008, Booth #1626
| Letters |<br />
p aris | f rance 2007<br />
7th Annual IHRSA European Congress<br />
Le Méridien Etoile<br />
Paris | France<br />
12-15 November 2007<br />
www.ihrsa.org/congress<br />
INTERNATIONAL HEALTH, RACQUET & SPORTSCLUB ASSOCIATION<br />
14 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Healthcare Crisis Resonates<br />
On behalf of the IHRSA Health Care Task Force, I’d<br />
like to extend our thanks to IHRSA for inviting us to<br />
present at this year’s European Congress. The first<br />
session was very well attended—we actually had to<br />
add chairs to the room. At the second session, we<br />
had over 35 people, but what was most interesting<br />
and gratifying to us was that 90% of the people who<br />
attended that session had also attended the 90-minute<br />
session the previous evening. The staggering challenges<br />
of the worldwide healthcare crisis continue to resonate<br />
strongly with club owners. The healthcare research we<br />
conducted on the European market clearly paid off.<br />
Thank you for all of your promotional efforts; they<br />
were successful and appreciated! —|<br />
David W. Pickering | Founder/CEO | Preventure & <strong>In</strong>ternational Fitness Club Network<br />
(IFCN) | Coventry, RI
Ministering to Malaysia<br />
> I’m most pleased that the IHRSA Asia Pacific Forum was<br />
a great success and that your delegates enjoyed their time in<br />
Malaysia. I hope the National Fitness Council and IHRSA can<br />
continue to build on a strong foundation and cooperate on a<br />
variety of initiatives and programs. IHRSA’s tagline, “Success<br />
by Association,” is indeed very apt. My ministry officers will<br />
maintain an open line of communication with you. —|<br />
Dato Sri’ Azalina Dato’ Othman Said | Minister of Youth and Sports,<br />
Malaysia | Putrajaya, Malaysia<br />
All in Favor!<br />
> Just a quick note to say congratulations to IHRSA on a very<br />
well organized and successful European Congress (despite<br />
having to deal with the French transit strikes!). The congress<br />
was very inspiring for me; I made some very good work contacts<br />
and reconnected with old friends!<br />
Next up, I’m really looking forward to presenting at the convention<br />
in San Diego! —|<br />
Fred Hoffman | Director of <strong>In</strong>ternational Services | Club & Spa Synergy<br />
Group | River Edge, NJ<br />
Visit us at IHRSA 2008,<br />
Booth #1147<br />
Arthur Appreciated<br />
| Letters |<br />
> The tribute to Arthur Jones in the December issue (see “An<br />
Appreciation: Arthur Jones,” pg. 42) was interesting. I’d just like<br />
to add that, more than anyone, he was responsible for starting<br />
the fitness revolution that’s now lasted for several decades.<br />
He simply made it “cool” to work out.<br />
By the way, I’m the guy with the beard in the photos of Arthur<br />
that accompanied the article. —|<br />
Boyer Coe | Former Professional Bodybuilder | Southern California<br />
Paris to Portugal<br />
> It was a pleasure to attend the extraordinary European<br />
Congress in Paris. For my very first time participating in<br />
this event, it couldn’t have been better. Thank you!<br />
A special word on the importance of the panelists invited:<br />
I hope that, next year, the interest of these individuals stays as<br />
high as it was in Paris. I’m looking forward to seeing you next<br />
year in my hometown. —|<br />
Nuno Saraiva | Ginasio Quinta do Valbom | Alcochete, Portugal<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 15
Visit us at IHRSA 2008, Booth #704
GoFigure<br />
DPC to place ad<br />
(included on AAs CD)<br />
fyi, proof looked wrong, need spaces<br />
inbetween words<br />
THIS TEXT DOES NOT PRINT<br />
Visit us at IHRSA 2008, Booth #4448
News & Know How<br />
News 19 | First Person 43 | On the Move 45<br />
Early Bird Catches the Workout. Statistics<br />
from the U.S. Census Bureau indicate that<br />
more people are rising early and, in many<br />
cases, hitting the gym to get their daily dose<br />
of exercise and avoid rush-hour traffic.<br />
Nearly 18% of American workers now leave<br />
their homes between 5 a.m. and 6:30 a.m.—<br />
3 million more than in 2000, and 6 million more<br />
than in 1990. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 19
Visit us at IHRSA 2008, Booth #2126
Time for a Change<br />
Survey suggests only 17% of Americans engage in regular exercise<br />
Arecent Time magazine study of<br />
Americans’ “average” daily<br />
behaviors revealed a disturbing<br />
trend: most people aren’t exercising.<br />
When the stats are averaged out, it<br />
appears that members of the general<br />
public engage in nearly 20 minutes of<br />
physical activity each day—but that’s<br />
only because 17% of the population<br />
exercises for over an hour, making up<br />
for the sedentary behavior of their inactive<br />
counterparts. <strong>In</strong> fact, according to<br />
the American Times Use Survey, the<br />
magazine reports, on any given day,<br />
83% of Americans don’t exercise at all.<br />
Short Takes | Celebrities Sweat More… Frequently<br />
Remote initiative<br />
The survey also showed that, last<br />
year, about $4.9 billion was spent on<br />
fitness equipment and $17.4 billion on<br />
club dues in the U.S. However, not even<br />
those investments guarantee participation:<br />
the magazine noted that 20% of<br />
paying Gold’s Gym members haven’t<br />
worked out at their club for the past<br />
four months.<br />
After work and sleep, TV viewing<br />
consumes the largest segment of the<br />
typical day.<br />
Given these statistics, it’s hardly surprising<br />
that most Americans—i.e., 62%<br />
of them—are overweight or obese. —|<br />
An estimated 75% of celebrities exercise at least once a week—clearly surpassing the<br />
approximately 30% of nonfamous Americans who, according to the U.S. Department of<br />
Health and Human Services, are physically active.<br />
“Celebrities have to work out,” J. Travis, the brand manager for the New York Health<br />
and Racquet Club chain, told Forbes.com. “There is a huge premium placed on body type<br />
and image.”<br />
The stats on celebrities, 56% of whom also make use of personal trainers, come from a<br />
forthcoming book, Fame & Fortune: Maximizing Celebrity Wealth, by Russ Alan Prince, the<br />
head of Prince & Associates, a Redding, Connecticut-based wealth-research firm. —|<br />
| News & Know How | News<br />
Nautilus<br />
Moves in a<br />
New Direction<br />
> Nautilus, <strong>In</strong>c. (NYSE: NSL),<br />
under pressure to improve its<br />
financial performance, recently<br />
announced an internal restructuring<br />
and a reduction in the size<br />
of its workforce. The company<br />
noted that it had selected Robert<br />
Falcone to serve as CEO; created<br />
two new management positions;<br />
made four management appointments;<br />
and implemented a new<br />
matrix management structure.<br />
It said it intended to lay off some<br />
140 employees, or 9% of its workforce,<br />
to reduce its annual fixed<br />
expenses by approximately $10<br />
million. Nautilus also plans to<br />
divest certain non-core acquisitions<br />
and reduce its inventory to increase<br />
its cash flow by $20 million.<br />
Robert Falcone<br />
With respect to its commercial<br />
business, the company hopes to<br />
expand its market presence in<br />
health clubs, with sales bolstered<br />
by its TreadClimber, the release<br />
of its Nautilus One circuit<br />
strength line, and the relaunch<br />
of its StairMaster series. “This<br />
segment is $1 billion domestically,<br />
and represents a large opportunity<br />
in the global fitness market,”<br />
the company stated in a letter<br />
to shareholders. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 21
| News & Know How | News<br />
Tennis Legend Navratilova to<br />
Headline IHRSA Convention<br />
Martina Navratilova<br />
at IHRSA ’08<br />
IHRSA is pleased to announce that it’s just signed tennis legend<br />
Martina Navratilova as a keynote speaker for its 27th Annual<br />
<strong>In</strong>ternational Convention and Trade Show, which takes place this<br />
month, March 5-8, at the San Diego Convention Center, in San Diego,<br />
California. Her address, “Champion for Life,” will be presented on<br />
Saturday, March 8, at 9 a.m.<br />
Navratilova, 51, is best known for her illustrious tennis career,<br />
which spanned four decades and produced 59 Grand Slam crowns<br />
and a record nine Wimbledon singles championships.<br />
“Martina has not only had tremendous, unparalleled success in professional<br />
tennis, but has personified healthy living and aging in a way that’s been<br />
unprecedented. We couldn’t be more thrilled to have her join us at this<br />
great event,” says Joe Moore, IHRSA’s president and CEO.<br />
Born in Prague, Czechoslovakia, Navratilova emigrated to the U.S.<br />
at the age of 19 to escape the oppressive communist regime in power<br />
there then. By 1980, she’d already earned two Wimbledon titles, been<br />
named tour player of the year twice, and won a countless number of<br />
singles and doubles matches; she was the most dominant player in<br />
tennis at the time.<br />
Over the course of her career, Navratilova was the Women’s Tennis<br />
Association’s “Tour Player of the Year” seven times, named the Associated<br />
Press’ “Female Athlete of the Year,” and declared one of the “Top Forty<br />
Athletes of All-time” by Sports Illustrated magazine. After being inducted<br />
into the <strong>In</strong>ternational Tennis Hall of Fame in 2000, she continued to<br />
participate in a variety of Grand Slam tournaments and competed in<br />
the 2004 Olympic Games. Before she retired in 2006, she was the oldest<br />
player to ever win a Grand Slam title. A compelling and inspirational<br />
fitness role model, particularly for aging adults, Navratilova signed on<br />
as AARP’s Health and Fitness Ambassador last year. —|<br />
22 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Concerning Clubs,<br />
Consumer Reports<br />
that ‘<strong>In</strong>dependents Rule’<br />
> Last month, Consumer Reports magazine<br />
published its first-ever rating of health clubs,<br />
which suggested, among other things, that people<br />
seem to prefer small, local, intimate fitness<br />
facilities. The report, which precipitated extensive<br />
follow-up coverage nationwide, was based on<br />
an online survey of 10,000 Consumer Reports<br />
subscribers, which questioned them on eight<br />
topics: staff, equipment, cleanliness, locker<br />
rooms, classes, value, crowds, and workout<br />
options. The magazine also dispatched 12 mystery<br />
shoppers to chain operations in seven states.<br />
Only one major chain, Life Time Fitness, <strong>In</strong>c.<br />
(NYSE: LTM), based in Chanhassen, Minnesota,<br />
placed in the top half of the magazine’s list.<br />
With a score of 79 out of a possible 100 points,<br />
it claimed the No. 2 spot, surpassed only by<br />
the category of yoga/dance/Pilates studios<br />
(80 points). Life Time Fitness, which operates<br />
71 upscale, multipurpose facilities in 16 states,<br />
was founded by CEO Bahram Akradi, a former<br />
member of IHRSA’s board of directors.<br />
Life Time Fitness is tops!<br />
It was followed, in terms of popularity, by<br />
corporate fitness and community recreation<br />
centers, Jewish Community Centers, and school<br />
gyms (78 points each); and YMCAs and YWCAs<br />
(77). Major independent or franchised chains<br />
and residential facilities comprised the bottom<br />
half of the list.<br />
Among the complaints made most frequently<br />
by respondents were long wait times for<br />
equipment, problems involving contracts and<br />
fees, unsatisfactory cleanliness, and inadequate<br />
locker rooms.<br />
The same issue of Consumer Reports<br />
also featured an extensive report on home<br />
fitness equipment —|
Visit us at IHRSA 2008, Booth #3336
| News & Know How | News<br />
Göthberg Steps Down<br />
from SATS<br />
Andreas Göthberg, l.<br />
Andreas Göthberg, the CEO of SATS Holding<br />
AB, the second-largest fitness provider in<br />
Europe, will step down this month to<br />
become the CEO of OneMed Group, the leading<br />
healthcare product distributor in the Baltic Rim.<br />
He assumes his new position May 1.<br />
Göthberg, who joined SATS as managing director<br />
in 2000, has been credited with creating a solid<br />
foundation for growth for that company and helping<br />
it to become the leading fitness chain in Scandinavia.<br />
He was featured in the February issue of CBI (see<br />
“IHRSA: The One for All,” pg. 64) for his increasing<br />
involvement in IHRSA.<br />
SATS, based in Loerenskog, Norway, currently<br />
has 104 corporate-owned facilities, as well as 44<br />
franchised or licensed sites, in Norway, Sweden,<br />
Denmark, and Finland, and serves more than<br />
230,000 members. —|<br />
BBB: Health Club Complaints<br />
on the Rise<br />
> The Better Business Bureau (BBB), a national consumer advocate group,<br />
recently reported that complaints against health clubs have increased more<br />
than 90% nationwide over the last five years. The most common grievances?<br />
Contract disputes (42%) and billing problems (32%). Another cause for<br />
customer dissatisfaction is clubs that sell membership contracts and then<br />
go out of business (15%), according to the BBB. However, there is a silver<br />
lining for the consumer: 77% of all health club complaints in 2006 were resolved.<br />
For additional information—including your club’s current BBB rating<br />
and whether any complaints have been filed against your company—log<br />
on to www.bbb.org. —|<br />
24 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Personnel Shifts<br />
in TSI’s Executive Suite<br />
> <strong>In</strong> January, Town Sports <strong>In</strong>ternational Holdings, <strong>In</strong>c. [NASDAQ:<br />
CLUB], the New York-based chain, announced additional personnel<br />
changes following the departure, last October, of CEO Robert<br />
Giardina. The company said that Randall Stephen, its chief<br />
operating officer (COO), had resigned, effective immediately, and<br />
that Richard Pyle, its chief financial officer (CFO), would resign<br />
from that post at the end of this month. No reason was given for<br />
Stephen’s departure, but Town Sports <strong>In</strong>ternational (TSI) indicated<br />
that Pyle was leaving to “pursue other interests.” Stephen’s duties<br />
will be assumed by other TSI executives, according to a company<br />
spokesperson, while Pyle will be replaced by Daniel Gallagher,<br />
who had been serving as senior vice president of finance.<br />
“Richard (Pyle) has made an enormous contribution to the<br />
growth and success of our company,” notes Alex Alimanestianu,<br />
who succeeded Giardina as CEO and is also the president of TSI.<br />
“Richard was essential in strengthening our balance sheet with<br />
his involvement, over the past several years, in our IPO and debt<br />
refinancing, which provided us with strong liquidity and positioned<br />
us for future growth.” Of Gallagher, Alimanestianu said, “This<br />
promotion is a natural progression for Dan, as well as part of a<br />
succession plan for TSI, as we continue to build a highly talented<br />
management team to lead the company over the coming years.”<br />
The company’s stock, which had enjoyed a 52-week high of<br />
$24 per share, was down to $8.01 shortly after the announcement<br />
of the most recent changes.<br />
TSI operates some 158 facilities, under four brand names, in<br />
the U.S., as well as three clubs in Switzerland. —|
Visit us at IHRSA 2008, Booth #1204
Cannons Gets a New Shot with Nuffield<br />
Hospital group acquires club chain for $391 million<br />
Aleading private healthcare group in the U.K. has<br />
purchased the Cannons chain of 52 health and<br />
fitness facilities in a deal believed to be worth<br />
about $391 million.<br />
Nuffield Hospitals acquired Health Club <strong>In</strong>vestment Group<br />
Limited, the parent company of Cannons Health & Fitness,<br />
from PPM Capital, a private-equity company, in November.<br />
“Nuffield has been steadily repositioning from being purely<br />
a hospitals operator to being a provider of a broad range of<br />
health services and healthcare,” David Mobbs, the group<br />
chief executive of Nuffield Hospitals, says of the move.<br />
Nuffield is believed to be the first U.K. company to offer businesses<br />
a single point of access to health, wellbeing, and fitness<br />
services, the result of its having launched its Nuffield Proactive<br />
Health service in 2005. On-site health assessment, physiotherapy,<br />
and general practice services proved popular with the corporate<br />
community and, through Cannons, there’s now an opportunity<br />
to introduce these services to a larger audience.<br />
“Cannons and Nuffield Proactive Health can complement<br />
each other’s strengths, and develop together,” observes Chris<br />
><br />
Short Takes | They Don’t Come Any Better than Jessica Biel<br />
For years now, Jessica Biel has<br />
been garnering accolades as a<br />
promising young actress and<br />
as “America’s favorite<br />
fitness girl,” and, on<br />
both counts, CBI is<br />
inclined to agree.<br />
Biel first came to the<br />
public’s attention in<br />
7th Heaven, a TV<br />
series, in 1996,<br />
engaged it fully in the<br />
2004 film Blade: Trinity<br />
as a vampire slayer,<br />
and has since held<br />
onto it with impressive<br />
appearances<br />
in such vehicles<br />
as Elizabethtown,<br />
Stealth, The Illusionist,<br />
and last year’s<br />
comedy, I Now<br />
Pronounce You<br />
Chuck and Larry.<br />
<strong>In</strong> virtually<br />
every one of them,<br />
she’s either hinted<br />
at, or unabashedly Jessica Biel<br />
Jessop, the chief executive of Nuffield Proactive Health. “We<br />
have expertise in integrating health services with fitness and<br />
exercise, whereas Cannons has built a strong reputation for<br />
operating excellent clubs that are great places to get in shape<br />
and stay healthy.”<br />
“We’re very excited by Nuffield’s vision of a broader-based<br />
health and fitness proposition,” says Cannons Chief Executive<br />
Arnu Misra. “Our colleagues and members can look forward to<br />
a bright, secure, and exciting future under the Nuffield umbrella.”<br />
Commenting on the acquisition, Andree Deane, chief<br />
executive of the Fitness <strong>In</strong>dustry Association (FIA), enthuses,<br />
“We think it’s fantastic news. This is a first for the medical<br />
profession to recognize the fitness industry as a contender for<br />
quality fitness provision… There’s no stronger message than<br />
a takeover of a fitness company.”<br />
Cannons, founded in 1980 by industry veteran Harm Tegelaars,<br />
was purchased by the Royal Bank of Scotland and PPM in 2001 for<br />
approximately $705 million. There are an additional 15 Courtneys<br />
sites in public leisure centers managed by Cannons Leisure Management.<br />
<strong>In</strong> all, the group serves some 165,000 members. —|<br />
demonstrated, her superb<br />
fitness and extraordinary athleticism.<br />
<strong>In</strong> Blade: Trinity,<br />
she flexed her taught<br />
biceps as she battled evil,<br />
and, in I Now Pronounce<br />
You Chuck and Larry,<br />
she showcased her svelte<br />
curves in lingerie.<br />
Her physique and<br />
physical vitality are both<br />
the result of hard work—<br />
lots of hard work. Guided<br />
by personal trainer Jason<br />
Walsh, the 5'7" Biel<br />
works out for one hour,<br />
six days a week, with<br />
sessions running the<br />
full gamut, from<br />
jogging and<br />
plyometrics, to<br />
weight training and<br />
yoga. Even during<br />
her free time,<br />
she remains active,<br />
playing volleyball on the<br />
beach, surfing, and hiking<br />
with her dogs.<br />
| News & Know How | News<br />
Recently, Walsh discussed some<br />
of the particulars of Biel’s regimen<br />
with People magazine. Stretch: one<br />
of her favorite exercises, he said, is<br />
the walking lunge. “This stretches the<br />
larger leg and glute muscles.” Cardio:<br />
a .25-mile jog, followed by 200-, 150-,<br />
and 100-meter sprints. “It’s the cardio<br />
than leans her out.” Core: “Hanging<br />
leg raises don’t build a six-pack, but<br />
they flatten. Jessica hates them,<br />
but she powers through!”<br />
Biel, who turns 26 on the 3rd of this<br />
month, has an equally healthy mental<br />
attitude. She refuses to obsess over<br />
her weight, ignores Hollywood’s<br />
fascination with the super-skinny,<br />
and, in fact, doesn’t even own a scale.<br />
<strong>In</strong>stead, she focuses on her strength<br />
and overall health. Her New Year’s<br />
resolution, according to People: “Stop<br />
eating cheese and start eating kale,”<br />
she told the magazine. “I eat way too<br />
much cheese. Kale is good for you and<br />
delicious with a little garlic.”<br />
When it comes to CBI’s fitness role<br />
models of the month—they don’t<br />
come any better than Jessica Biel. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 27<br />
Graham Whitby/Sportsphoto Ltd./Allstar/Newscom
| News & Know How | News<br />
><br />
Short Takes | Throw in the Towel?<br />
Body blast!<br />
Looking for a way to cut down on towel use at your facility?<br />
Haystack Dryers, the U.K. company that developed the world’s<br />
first “people-dryer,” is now marketing the latest version of its<br />
product to clubs.<br />
A full-body variation on the hand blow dryers found in many<br />
restrooms, the Haystack units employ high-volume fans that<br />
create a horizontal vortex of warm filtered air, accelerating<br />
evaporation, and infrared lamps that gently warm the skin,<br />
eliminating any chill factor. The resulting experience, according<br />
to one user, is “a gentle and warm drying sensation similar to<br />
that of a warm, windy, sunny day.”<br />
The average drying time: 2.5-3 minutes.<br />
Haystack manufactures several models of its dryers,<br />
including a step-in “family” unit that can accommodate up<br />
to five people, popular at water and theme parks; a step-in<br />
“personal” unit, for up to four users; and the wall-mounted<br />
“club” unit, for individual members.<br />
The latter, the company points out, offers a number of<br />
benefits for clubs. It enhances members’ club experience;<br />
offers an environmentally friendly alternative, or addition,<br />
to towel service; reduces laundry clutter and costs; reduces<br />
the facility’s carbon footprint; and, if charged for, generates<br />
nondues revenues. The units can be set up to operate with<br />
coins or tokens, or by button or fob triggers. —|<br />
.com<br />
For complete information about this product line,<br />
log on to www.haystack-dryers.com.<br />
Short Takes | Guinness for Strength<br />
It seems that the brewers of Guinness beer—known for such popular advertising<br />
slogans as “Guinness for Strength” and “Guinness Is Good For You”—may have<br />
been on to something. Researchers at Granada University in Spain have concluded<br />
that a pint of beer is more beneficial in rehydrating the body after exercise than water.<br />
28 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Brand-building with<br />
Four Other Franchises<br />
Contours Express forges unique strategic<br />
partnership in Dallas<br />
Banking on the theory that there’s strength in<br />
numbers, Contours Express <strong>In</strong>ternational,<br />
<strong>In</strong>c., recently teamed up with four other<br />
franchise companies in a joint marketing effort<br />
designed to generate an additional 250 franchised<br />
businesses within the greater Dallas area.<br />
<strong>In</strong> December, the five held a two-session<br />
Franchise Road Show Tour, a free franchiseopportunities<br />
seminar, to educate the general<br />
public about the basics of<br />
franchising, and to induce<br />
prospective franchisees to<br />
consider their respective<br />
offerings. Contours<br />
Express—a women-only<br />
circuit-training concept<br />
that offers clients a<br />
29-minute workout<br />
on specially designed<br />
equipment—joined with<br />
Fantastic Sams hair<br />
salons, Wireless Zone,<br />
Hollywood Tans, and<br />
Salad Creations to target<br />
the female population<br />
in the thriving Dallas<br />
Jose Perez, Jr.<br />
metro region.<br />
“Dallas is a great market<br />
for fitness because of<br />
the active lifestyles of its residents and the number<br />
of women in the market,” Contours’ CEO Jose<br />
Perez Jr., told Area Developer. “We see an underserved<br />
population which needs more women’s<br />
fitness centers.”<br />
Contours Express, based in Nicholasville,<br />
Kentucky, already has more than 600 locations<br />
worldwide. It hopes that, aided, in part, by group<br />
initiatives, such as the Franchise Road Show Tour,<br />
it will be able to open an additional 40 sites in the<br />
Dallas area within the next three to five years. —|<br />
It’s believed that the carbon dioxide<br />
in beer helps to quench thirst more<br />
quickly, while its carbohydrate content<br />
replenishes lost calories. Cheers! —|
Visit us at IHRSA 2008, Booth #1138
Jeff Hall Photography<br />
Obama at Hampshire Dome<br />
Exercising Bipartisan<br />
Politics in New Hampshire<br />
Health club stages events for both Democratic and Republican parties<br />
During the last presidential race,<br />
the Hampshire Dome, a 96,000square-foot<br />
structure adjacent to<br />
the Hampshire Hills Sports & Fitness<br />
Club in Milford, New Hampshire, didn’t<br />
even exist. It was built just a little over<br />
two years ago.<br />
But, during the current presidential<br />
proceedings, it became the site, on<br />
January 4, of the single largest Democratic<br />
Party fund-raising dinner ever held<br />
in the state. Hosting nearly 3,600 people,<br />
the $100-and-up per plate event raised<br />
more than $400,000.<br />
Presidential hopefuls in attendance<br />
included Senators Hillary Clinton<br />
and Barack Obama, Congressman<br />
Dennis Kucinich, and New Mexico<br />
Governor Bill Richardson (Senator<br />
John Edwards didn’t attend). Former<br />
President Bill Clinton, New Hampshire<br />
Governor John Lynch, and Democratic<br />
National Committee Chairman<br />
Howard Dean also appeared at<br />
the fund-raiser.<br />
“Bill Clinton told me this is one of<br />
the neatest facilities he’s ever been in,”<br />
reports Rick Holder, who owns both the<br />
117,000-square-foot Hampshire Hills<br />
club and the Hampshire Dome.<br />
That same weekend, on Sunday, the<br />
Republican Party took up residence<br />
next door, at the Hampshire Hills club,<br />
attracting some 1,000 people for a<br />
closed debate, followed by a brunch<br />
and speeches.<br />
Holder originally built the dome to<br />
service members “in a way they hadn’t<br />
been serviced before,” he explains. “We<br />
had plenty of outdoor fields, bike trails,<br />
and tracks, but none of those indoors;<br />
the Hampshire Dome gave us facilities<br />
in a protected, indoor environment.”<br />
With its 70-foot-high ceiling, the<br />
Hampshire Dome encompasses a<br />
remarkable 5.5 million cubic feet of<br />
space. While the structure—the largest<br />
configurable space in the state—was<br />
designed to provide additional opportunities<br />
for club members, it’s wound up serving<br />
the entire community in some unique<br />
ways. “We’ve been able to go beyond<br />
just what we do within the industry,”<br />
Holder observes. “I built the dome to<br />
offer activities and space that no other<br />
club could provide, and, now, we’re a<br />
huge source of pride for our community<br />
because nonmembers can also participate<br />
in fun activities—like walking, riding<br />
bikes, etc.—on an à la carte basis.”<br />
| News & Know How | News<br />
Exercising<br />
is Still a<br />
Great IDEA<br />
> To mark its silver anniversary,<br />
the IDEA Health & Fitness Association<br />
spotlighted the 25 most<br />
significant health benefits associated<br />
with physical activity and exercise.<br />
Among them:<br />
• Long-term participation in<br />
aerobic exercise lowers the risk<br />
of cardiovascular disease, the<br />
leading health-related cause<br />
of mortality among men<br />
and women.<br />
• Moderate-intensity aerobic<br />
exercise, for 30-60 minutes,<br />
three to five times a week, reduces<br />
elevated blood pressure levels.<br />
• Those who are moderately<br />
active have a 20% lower risk of<br />
stroke; those with high activity<br />
levels have a 27% lower risk.<br />
• Men and women who are<br />
physically active have a 30%-40%<br />
reduced risk of colon cancer, as<br />
opposed to those who are inactive.<br />
• Weight-bearing and resistance<br />
exercises that help to promote<br />
bone growth can reduce the<br />
effects of osteoporosis.<br />
• Low-impact aerobic exercise on<br />
a consistent basis has been shown<br />
to improve joint mobility and functional<br />
ability in arthritis sufferers.<br />
• Fitness has also proven to be<br />
an effective means of stressmanagement<br />
and has positive<br />
psychological benefits for people<br />
who suffer from depression. —|<br />
For the complete list of benefits,<br />
> .com visit www.ideafit.com.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 31
| News & Know How | News<br />
Short<br />
| Obesity Update |<br />
Is Obesity Really Leveling Off?<br />
Skeptics question CDC’s recent report of ‘plateau’<br />
> The U.S. Centers for Disease Control and Prevention (CDC)<br />
recently reported that obesity seemed to be leveling off for the<br />
first time since 1980. About 33% of adult men and 35% of women<br />
were regarded as obese in 2005-2006, as compared to 31%<br />
and 33%, respectively, during the 2003-2004 time period.<br />
Today, more than 72 million<br />
Americans fall into the obese category.<br />
Most are adults ages 40-59.<br />
CDC officials concluded that the<br />
increases, based on a survey and<br />
physical examination of 4,400 adults,<br />
weren’t statistically significant.<br />
Skeptics, however, warned that<br />
these figures were too high and<br />
still cause for concern. “Until the<br />
numbers start to go in the other<br />
direction, I don’t think we can<br />
consider this a success at all,”<br />
Mark Swanson, a researcher of<br />
32 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Takes | Fitness Franchises Face Off Online<br />
Cyberspace is now a virtual space in which you can “get the skinny,”<br />
so to speak, about how to firm up and slim down—in reality. <strong>In</strong> recent<br />
months, no less than three IHRSA members have introduced interactive<br />
health-and-fitness-minded Websites.<br />
• Curves <strong>In</strong>ternational, <strong>In</strong>c., the<br />
Woodway, Texas-based franchise<br />
company with more than 10,000<br />
locations worldwide, promises<br />
that users will “amaze themselves”<br />
when they subscribe to<br />
www.curvescomplete.com, a site<br />
awash with tips and tools inspired<br />
by the book Curves: Permanent<br />
Results Without Permanent<br />
Dieting, by Curves cofounder<br />
and CEO Gary Heavin.<br />
• Got a question? At www.askmehowtoloseweight.com, a site launched<br />
by Casey Conrad, the creator of the Healthy <strong>In</strong>spirations fitness franchise,<br />
industry expert Dr. Kevin Steele gives answers. Every two weeks,<br />
he and Conrad host a tele-seminar to answer user-submitted weightloss<br />
inquiries.<br />
• And elements, the franchiser of upscale clubs for women based<br />
in Miami, offers www.balanceyourelements.com, a Website offering<br />
members expert-provided solutions on everything from food to fitness<br />
to provide a “total-transformation” experience. —|<br />
Conflicting conclusions<br />
childhood obesity and school nutrition at the University of<br />
Kentucky’s College of Public Health, told the Associated Press.<br />
Bryan Young, the producer of an upcoming documentary<br />
about the dangers of obesity, titled Killer at Large, calls the<br />
CDC’s report a “clever PR stunt.” He argues that its claim<br />
that there have been “no significant<br />
gains” in the progression of obesity<br />
is inaccurate and misleading.<br />
“We’re still talking 2%-3% of the<br />
population—close to a million people—<br />
crossing over the threshold of obesity<br />
in the last two years. That sounds<br />
pretty significant to me,” Young points<br />
out. “This report is a failing grade<br />
for the government’s response to<br />
obesity, and they’re packaging it<br />
as a victory because the rate went<br />
up slightly less drastically than<br />
in years past.” —|
Visit us at IHRSA 2008, Booth #1120
| News & Know How | News<br />
Exercise innovation<br />
Exergaming’s Newest Player<br />
Foundation’s grant supports development of interactive workouts<br />
Getting fit isn’t all fun and games—<br />
or is it? Electronic gaming—long<br />
a favorite pastime of couch potatoes,<br />
and often blamed for contributing<br />
to the obesity epidemic—has recently<br />
emerged as a new, interactive, heartpumping<br />
fitness activity. Now, a major<br />
$8.25-million grant may further spur<br />
the development of this growing<br />
phenomenon.<br />
The Robert Wood Johnson Foundation,<br />
a philanthropic group committed to<br />
improving America’s health, is convinced<br />
that gaming holds promise for<br />
enhancing fitness and, as a result, has<br />
funded a new national program, Health<br />
Games Research. Its goal: “to support<br />
research to enhance the quality and<br />
effectiveness of interactive games that<br />
34 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
are used to improve health.” The research<br />
center will be sited at the University of<br />
California, in Santa Barbara, and overseen<br />
by communication researcher<br />
Debra Lieberman, Ph.D.<br />
The $8.25-million grant will also<br />
support the Games for Health Project,<br />
an ongoing effort to bring together<br />
game creators and health experts.<br />
“This will only help speed up the<br />
process of taking our industry from<br />
a niche market to the main stream,”<br />
Mike Hansen, the CEO and president of<br />
iTech Fitness, an IHRSA-member firm<br />
that specializes in interactive fitness,<br />
exergaming, and entertainment services,<br />
told CBI. “It will help spur innovation,<br />
resulting in product improvements and<br />
new product developments.” —|<br />
Fitness Trends: Elderly Living Longer<br />
> Senior citizens are living longer, healthier lives, thanks in large part to their commitment<br />
to physical fitness. Between 1995 and 2004, life expectancy for Americans has increased by<br />
two years, to 77.8, according to the National Center for Health Statistics (NCHS). Meanwhile,<br />
data from the National <strong>In</strong>stitute on Aging (NIA) reveals that, between 1982 and 2005, the<br />
disability rates for Americans 65 and older dropped from 26.5% to 19%. The improvements<br />
can be attributed, in part, to greater public awareness about the importance of exercise<br />
and sensible eating, Dr. Neil Resnick, the chief of geriatrics at the University of Pittsburgh<br />
Medical Center, told the Pittsburgh Tribune-Review.<br />
© 2006 Tyrone Turner<br />
><br />
Short Takes |<br />
Rhodes Racks Up<br />
Another Record<br />
Personal trainer Neil Rhodes<br />
knows more than his fair share<br />
about endurance. You may<br />
remember reading about him in<br />
the November, 2006, edition of<br />
CBI, after he successfully broke<br />
two world records on his Concept2<br />
rower in the North Pole at temperatures<br />
of minus 21 degrees<br />
centigrade, or minus 6 degrees<br />
Fahrenheit. (Concept2 is an<br />
IHRSA associate member.)<br />
Well, the extreme athlete has<br />
been at it again, racking up more<br />
unusual claims to sporting fame.<br />
Most recently, he completed the<br />
GORE-TEX TransAlpine Run, a<br />
150-mile run across the Alps, as<br />
well as the GORE-TEX TransRockies<br />
Run, a 110-mile stage trail run<br />
through the Colorado Rockies.<br />
“The GORE-TEX TransAlpine<br />
and TransRockies races were epic.<br />
To add to the beautiful scenery and<br />
challenging terrain, we had challenging<br />
weather for both races,”<br />
Neil Rhodes<br />
the 50-year-old Somerset, England,<br />
resident told CBI. “I made<br />
history as the only Englishman to<br />
have completed TransAlps and<br />
TransRockies, back to back. So, for<br />
at least a year, I hold that title.”<br />
To date, Rhodes holds four<br />
world records, including the highest<br />
climb in an hour on a VersaClimber<br />
while carrying a 40-pound pack on<br />
his back, and the highest climb in<br />
30 minutes on a VersaClimber.<br />
(VersaClimber is also an IHRSA<br />
associate member.) —|
Visit us at IHRSA 2008, Booth #4221
| News & Know How | News<br />
Equipment Sales<br />
Strong in 2007<br />
If equipment sales are any indication, the fitness<br />
industry enjoyed a very good year last year.<br />
Recently released fourth-quarter and full-year<br />
reports for three major manufacturers were<br />
peppered with superlatives:<br />
The Brunswick Corp. (NYSE: BC) had 4Q sales<br />
of $1.44 billion, beating analysts’ predictions of<br />
$1.31 billion, with the strong performance attributed,<br />
in part, to the company’s fitness division, which<br />
includes Life Fitness, Hammer Strength, and<br />
Parabody. “Life Fitness capped off a very successful<br />
year with solid growth in both sales and operating<br />
earnings during the fourth quarter of 2007, seasonally<br />
the unit’s strongest quarter of the year,” notes<br />
Dustan E. McCoy, Brunswick’s chairman and CEO.<br />
For the quarter, the division had net sales of<br />
$214.5 million (up 11% over the same period in<br />
2006); operating earnings of $32.4 million (+12%);<br />
and operating margins of 15.1% (up from 15%).<br />
For the year, it had sales of $653.7 million (up<br />
10% over ’06); operating earnings of $59.7 million<br />
(+3%); and operating margins of 9.1% (down<br />
from 9.7%).<br />
Precor, <strong>In</strong>c., the fitness-equipment subsidiary of<br />
the Amer Sports Corp., a Finland-based conglomerate,<br />
reported that it had booked its sixth consecutive<br />
year of record-setting gross revenues, with a 17%<br />
increase in sales, taking it to $411 million in ’07.<br />
That followed a 12% increase in ’06. The company<br />
has produced increases every year since 2000,<br />
resulting in a total increase, between ’00 and ’07,<br />
of 240%. “Successive year-upon-year revenue gains<br />
are an indication that we’re focused on the right<br />
things,” observes Paul Byrne, Precor’s president,<br />
“and reflect the momentum we’re building globally.”<br />
Matrix Fitness Systems, the Cottage Grove,<br />
Wisconsin-based manufacturer, announced dramatic<br />
increases both for its fourth quarter and full<br />
year. For the quarter, it registered a 120% increase<br />
in domestic sales and a 62% increase in worldwide<br />
sales; for the year, domestic sales were up 102%<br />
and worldwide sales, by 58%. —|<br />
Life Fitness’<br />
95T Engage<br />
36 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
FitLinxx Cofounder Joins GlobalFit<br />
Andy Greenberg, the cofounder of<br />
FitLinxx, was recently appointed to the<br />
position of senior vice president for<br />
sales and marketing at GlobalFit, a leading<br />
U.S. provider of healthy living benefits. One<br />
of two cofounders of FitLinxx, he served the<br />
company for 15 years in a variety of roles—<br />
from engineering, to prototyping, to business<br />
Greenberg<br />
development. During that time, more than<br />
700 facilities adopted FitLinxx’s coaching and<br />
tracking technology to improve their members’ experience.<br />
<strong>In</strong> his new capacity, Greenberg will be a key contributor to the<br />
development of a collaborative initiative involving FitLinxx and GlobalFit:<br />
an innovative new wellness product called Destination: You.<br />
“We’ve been working with Andy for many months, and we’re very<br />
excited to have him contributing to GlobalFit’s continued growth,<br />
particularly as it pertains to our collaboration with FitLinxx,” notes<br />
Frank Napolitano, the president and CEO of GlobalFit.<br />
To create Destination: You, GlobalFit incorporated FitLinxx’s Fitsense<br />
accelerometer technology into its proprietary motivational software,<br />
allowing users to track—and increase—their daily activity rates.<br />
Greenberg describes the new product as “a simple and convenient<br />
program with broad appeal for customers who, traditionally, have been<br />
underserved by our industry.” —|<br />
Alexander Club Chain<br />
Owner <strong>In</strong>dicted<br />
Candy Tang confronts serious charges,<br />
possible consequences<br />
> <strong>In</strong> mid-January, Candy Tang, the chairwoman of the Alexander<br />
Club chain, based in Taiwan, was indicted on charges of fraud and<br />
breach of trust, and the Taipei Prosecutors’ Office has indicated that<br />
she and her sister, Tang Shin-ju, could conceivably receive prison<br />
sentences of more than five years.<br />
The prosecution claims that Tang, the founder and owner of the<br />
30-club chain, ordered a company-wide membership-recruitment<br />
drive last August, even though she was aware that the business<br />
would soon cease operating. The company, which Tang has been<br />
running for more than 20 years, abruptly closed the doors of<br />
all its clubs in early December, without giving prior notice to<br />
members. Prosecutors also allege that the Tangs intended to<br />
pocket the $7.6 million in contract fees produced by the sale of<br />
8,900 new memberships.<br />
During a press conference in January, Tang told reporters that the<br />
Alexander Group had been losing money every month for two years<br />
and that she’d been swindled out of approximately $3 million by a<br />
business associate. Just before closing, the company’s monthly revenues<br />
had plummeted from approximately $7.8 million to $2.5 million.<br />
At press time, no trial date had yet been set. —|
Mean Percent Change<br />
Total revenue: $1.64 million 5.2%<br />
Total membership/dues revenue: $1.09 million 4.0%<br />
Total non-dues revenue: $0.54 million 7.8%<br />
Same-store total revenue: $1.73 million 5.3%<br />
Same-store membership/dues revenue: $1.14 million 4.4%<br />
Same-store non-dues revenue: $0.59 million 6.9%<br />
Total membership accounts: 3,073 -1.5%<br />
Same-store total membership accounts: 3,067 0.4%<br />
EBITDAR $0.47 million 5.3%<br />
Note: Data reflects information from 18 leading U.S. health and sport club companies, representing<br />
194 facilities. Same-store revenue data reflects clubs that have been in operation for at least two<br />
years. Participating companies reported owning/managing an average of 11 facilities (same-store<br />
count average of 8 facilities). EBITDAR: Earnings before interest, taxes, depreciation, amortization,<br />
and rent.<br />
| News & Know How | News<br />
IHRSA Clubs Report Strong<br />
Third Quarter 24 Hour Fitness<br />
Arecent IHRSA survey of<br />
18 leading U.S. health and<br />
sports club companies revealed<br />
that commercial clubs’ financial<br />
performance improved significantly<br />
for the third quarter of 2007 (which<br />
ended September 30), compared<br />
with the same period in 2006.<br />
These mid-sized companies, representing a total of 194 facilities,<br />
grew their total revenue by an average of 18.1%, to $16.6 million,<br />
according to the survey, which was conducted for IHRSA by <strong>In</strong>dustry<br />
<strong>In</strong>sights, <strong>In</strong>c. The participating companies also reported improved<br />
same-store revenue—by an average of 5.4%, to $7 million—for clubs<br />
that have been in operation for at least two years.<br />
On a per-club basis, individual units increased their revenue by an<br />
average of 5.2%, to $1.6 million. Nearly 70% of the total revenue was<br />
fueled by membership dues revenue, which totaled $1.1 million and<br />
grew 4% since the third quarter of 2006.<br />
“We’re pleased to report that these leading health clubs consistently<br />
grew dues and nondues revenue, while holding gross margins at 29%<br />
for the third quarter,” notes Joe Moore, IHRSA’s president and CEO.<br />
Looking forward, Katie Rollauer, the association’s senior manager<br />
of research, observes, “This growth pattern has been evident during<br />
all three quarters in 2007, and we anticipate a positive outlook for the<br />
year-end due to a historical increase in membership sales that typically<br />
occurs late in the fourth quarter.”<br />
The survey also found that the average earnings before interest,<br />
taxes, depreciation, amortization, and rent (EBITDAR) improved by<br />
5.3%, to $470,000. As a percentage of total revenue, EBITDAR was<br />
29% of revenue. —|<br />
3RD QUARTER 2007<br />
(FROM Q3-2006 TO Q3-2007 PER CLUB ANALYSIS)<br />
Makes ‘Strategic<br />
Adjustments’<br />
Five executives, including<br />
founder, leave the company<br />
> <strong>In</strong> January, Mark Mastrov, the founder of<br />
24 Hour Fitness Worldwide, <strong>In</strong>c., resigned as the<br />
chairman of the San Ramon, California-based<br />
chain, the first step in a major management<br />
realignment. Then, on the last day of the<br />
month, the official date of Mastrov’s departure,<br />
the company announced that four other<br />
executives were leaving. They are: Tony Bakos,<br />
vice president and general counsel; Mike<br />
Feinman, vice president; Don Harbich, vice<br />
president; and Adam Loew, vice president<br />
of new club development.<br />
<strong>In</strong> a statement about the latter changes, the<br />
company said: “24 Hour Fitness is dedicated to<br />
growing our business and to providing worldclass<br />
service to our customers. As part of this<br />
ongoing commitment, we regularly evaluate<br />
our resources and organizational structure<br />
and make strategic adjustments where<br />
necessary. Our recent personnel changes<br />
are consistent with these objectives… ”<br />
Earlier, the company had explained,<br />
simply, that Mastrov was leaving to “pursue<br />
other interests.”<br />
24 Hour Fitness, started by Mastrov in<br />
1983, now has more than 400 clubs and<br />
3 million members worldwide. <strong>In</strong> 2005, the<br />
company was sold to Forstmann Little<br />
and Co., a private investment firm, for<br />
$1.6 billion, and, the following year, Mastrov<br />
ceded his CEO position to Carl C. Liebert III,<br />
a former executive at The Home Depot.<br />
What Feinman would be doing in the<br />
future soon became clear: Last month,<br />
Gold’s Gym <strong>In</strong>ternational, <strong>In</strong>c. (GGI),<br />
announced that it had hired him to serve<br />
as its chief operating officer (COO), with<br />
responsibility for its 62 corporate-owned<br />
facilities. “We’ve known Mike for several<br />
years now and are excited to have him on<br />
board,” says David Schnabel, the CEO of<br />
GGI. “We’ve admired his accomplishments<br />
from afar, and look forward to having his<br />
expertise in-house.” —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 39
| News & Know How | News<br />
<strong>In</strong> U.K., a<br />
Changing<br />
of the Guard<br />
FIA chairman calls for creation<br />
of National Wellness Service<br />
> <strong>In</strong> an unprecedented move, Fred Turok,<br />
the chairman of the Fitness <strong>In</strong>dustry<br />
Association (FIA), a nonprofit trade<br />
organization based in the U.K. that,<br />
among other things, works to promote<br />
physical activity, has put pressure on the<br />
government to change its approach to<br />
healthcare. He’s called for the formation<br />
of a National Wellness Service, which<br />
would be similar to the National Health<br />
Service (NHS), Britain’s publicly funded<br />
healthcare system, but would focus less<br />
on treating the sick and concentrate more<br />
on fostering wellness and preventing the<br />
onset of illness.<br />
At the 2007 FIA Annual <strong>In</strong>dustry Summit<br />
in November, Turok, recognizing the everescalating<br />
cost of healthcare, appealed to<br />
government leaders to direct resources<br />
toward the creation<br />
of this new<br />
service. Such a<br />
move, he argued,<br />
would “cost a<br />
fraction of what<br />
we currently<br />
spend on treating<br />
the lifestyle-related<br />
diseases we<br />
currently could<br />
prevent, but fail<br />
to do so.”<br />
Fred<br />
Turok<br />
Pledging up to $1.1 billion in donations<br />
from the fitness industry to initiate what<br />
he termed an “Olympic Legacy,” Turok<br />
recommended that the government make<br />
the most of the nation’s underused fitness<br />
resources, namely “6,000 gyms [located]<br />
no more than 20 minutes from almost<br />
90% of the population, and almost 25,000<br />
trained fitness professionals.” (London<br />
has been selected as the site for the 2012<br />
Olympic and Paralympic Games.)<br />
Prior to joining FIA, Turok had founded<br />
and developed LA Fitness, one of the<br />
U.K.’s leading club chains; it currently<br />
has some 88 facilities and more than<br />
250,000 members. —|<br />
40 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Personal Training<br />
Testing Trainer Effectiveness<br />
By Dawn Allcot<br />
The conventional wisdom is that three key factors contribute to a<br />
personal trainer’s success—education/training; level of experience;<br />
and interpersonal skills.<br />
Cedric Bryant, Ph.D., the chief science officer for the American Council on<br />
Exercise (ACE), is concerned that many club owners don’t give enough<br />
consideration to the third area. “It’s called personal training for a reason,” he<br />
asserts. “The trainer and the client must establish a good personal connection.”<br />
So, how do you ensure that your trainers are delivering on the all-important<br />
“personal” portion of their jobs?<br />
Customer-service surveys are one way to determine<br />
whether or not a trainer communicates clearly,<br />
motivates clients without intimidating them, and<br />
remains attentive during training sessions.<br />
Bill Sonnemaker, the CEO of Catalyst Fitness, in<br />
Kennesaw, Georgia, takes written assessments a<br />
step further. His trainers complete self-evaluation<br />
forms, providing in-depth responses to questions<br />
about client retention, participation, and success, as<br />
well as their own goals and efforts.<br />
If you’re looking for solid numbers to evaluate a<br />
trainer’s job performance, review client retention rates, Personal touch<br />
new customers, hours worked, total revenue brought<br />
in, and total clients. “If members are attending<br />
regularly, not missing sessions, and seem to be getting a good experience, that would<br />
indicate quality performance on the part of the trainer,” says Bryant.<br />
Professional certifications provide another measurable benchmark. Sonnemaker<br />
requires that his trainers be certified through the National Academy of Sports<br />
Medicine (NASM), one of the many agencies that meets IHRSA’s recommendation<br />
of accreditation by a third-party accrediting body. “I cannot impress upon you the<br />
feeling of relief that comes from knowing that all of our trainers are playing on the<br />
same field,” says Sonnemaker.<br />
Certification goes hand-in-hand with ongoing education; experts recommend<br />
that trainers receive a minimum of 10 hours per year of continuing education, in<br />
the form of live workshops, seminars/conferences, distance-learning courses,<br />
or written coursework.<br />
Club owners may wish to consider providing tuition-assistance or paid time off<br />
to encourage continuing education. “Personal training generates a significant<br />
amount of revenue for most club operations,” Bryant points out. “It makes sense<br />
for the club owner to invest in the people responsible for generating it.”<br />
Bryant also suggests hosting a seminar or workshop onsite at the club. “It<br />
makes it convenient for trainers to continue their education, but it also brings some<br />
excitement to the club!”<br />
Written evaluations and metrics assessments give club owners a yardstick by<br />
which to measure trainers’ effectiveness, but nothing beats active management,<br />
according to Bryant. “Walk the floor and observe your staff. When they understand<br />
that you’re engaged in day-to-day operations, it will dramatically affect how your<br />
staff approaches the job.” —|<br />
– Dawn Allcot, dawnallcot@gmail.com
CBI Spends 10 Minutes on the Line with<br />
Tim Miller<br />
Tim Miller, 41, is now<br />
applying his hotelier<br />
expertise—acquired as<br />
both a principal for the<br />
Morgans Hotel Group,<br />
one of the fastestgrowing<br />
boutique<br />
hotel companies in<br />
the country, and as<br />
founder and president<br />
of Alden Hotels—to<br />
Crunch Fitness.<br />
.com<br />
For more information<br />
about Crunch<br />
Fitness, log on to<br />
www.crunch.com.<br />
What was it like to venture into a new industry, and why<br />
did you undertake such a challenge? How did you<br />
ramp up? <strong>In</strong> what ways does your background in the<br />
hospitality business support and complement your new<br />
responsibilities and your vision for Crunch Fitness? What<br />
are your plans for expanding and refining the brand?<br />
“When I was first approached about the job, I saw<br />
it as a once-in-a-lifetime opportunity. I was aware<br />
of Crunch both as a loyal member and as a mediasavvy<br />
person. I’d seen the luster of the brand fade a<br />
bit over the years, and I saw this as my opportunity<br />
to recreate and reinvent an excellent brand. After<br />
working for 17 years in the hospitality industry,<br />
serving in executive positions with both Alden and<br />
Morgans hotels, it was a tough decision. But I thought<br />
that, if I didn’t take this chance now—to make a mark<br />
with a company that already had great brand equity—<br />
I’d always second-guess that decision.<br />
Actually, I think I’ve had one of the best educations<br />
you can possibly get as far as fitness goes. I’ve been<br />
a workout enthusiast since I was in high school—<br />
for more than 20 years now. I truly have a member’s<br />
perspective. Being in a gym five days a week for the<br />
past two decades has taught me a lot about what<br />
works, and what doesn’t work, for the people who<br />
are most affected by the decisions we make.<br />
And, because the hospitality and fitness businesses<br />
aren’t really all that different, my transition has<br />
been incredibly smooth. <strong>In</strong> both cases, it’s the people<br />
who make the business happen. <strong>In</strong> hospitality,<br />
you’re serving guests; in fitness, it’s members. The<br />
two industries provide different experiences, but<br />
both share the mission of keeping people engaged,<br />
happy, and, ultimately, coming back. <strong>In</strong> the hotel<br />
business, it’s a metric we called the “repeat guest<br />
factor,” while, in fitness, it’s retention. Similarly, on<br />
the employee side, the staff work long hours, and,<br />
as a leader, you need to acknowledge the work<br />
they do to keep the guests and members happy,<br />
which can apply to almost any business.<br />
Crunch has always been an “inclusive” brand. We<br />
never made judgments, and everyone could<br />
| News & Know How | First Person<br />
belong—hence the tagline, “We all Crunch.” And<br />
there’s always been a great sense of fun and<br />
whimsy. But, since the chain was sold twice, we’ve<br />
lost a little bit of the glow. So I see my first task<br />
as fortifying the brand and making sure that<br />
people both inside and outside the organization fully<br />
understand what Crunch means and that they<br />
should be a part of it. If we want to grow—we’re at<br />
30 locations now and we’d like to be at 50 or more<br />
during the next three years—we need to have a welleducated<br />
and well-informed organization regarding<br />
the ethos and core of the brand. To that end, we’ve<br />
had a team here developing what I call our “cultural<br />
awareness program,” which is all about educating<br />
our staff about the brand. <strong>In</strong> January, every<br />
employee began participating in that program.<br />
And we’re poised to grow. We just announced<br />
two new San Francisco sites, and we’re looking at<br />
locations in Los Angeles, Miami, and New York.<br />
We’re also looking in entirely new markets where<br />
we feel there’s a synergy between what Crunch<br />
stands for and what the market will bear. We’ll be<br />
in key urban areas where there are people who<br />
fundamentally understand our brand. Crunch isn’t<br />
about New York City—it’s about a sensibility shared<br />
by people all over the world. We’re not based on a<br />
demographic, but, rather, a psychographic—someone<br />
who’s young at heart, savvy, knows what’s<br />
“good,” and likes to have fun.<br />
Another focus for us will be retention. Coming<br />
from outside the business, one thing that I find<br />
startling is the attitude the industry takes toward<br />
attrition and retention. Our goal is to provide an<br />
undeniably great experience—so that we don’t<br />
have a large number of people who decide to go<br />
someplace else. ” —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 43
Visit us at IHRSA 2008, Booth #811
Awards<br />
Fitness Management Bestows Nova7 Honors<br />
Each year, Fitness Management magazine recognizes fitness facilities<br />
both domestically and internationally with its Nova7 awards. A segment<br />
of the awards focuses on the most innovative programs in seven categories<br />
of excellence. This year, IHRSA member clubs swept the awards. Winners<br />
by category included:<br />
• Facility Design, Construction, and Decoration:<br />
Cooper Aerobics Center at Craig Ranch, McKinney, Texas<br />
• Fitness Prescription and Assessment: Club One, <strong>In</strong>c.,<br />
San Francisco, California<br />
• Exercise <strong>In</strong>centive Programming:<br />
A.G. Edwards Fitness Center, St. Louis, Missouri<br />
• Events, Classes, and Community Outreach:<br />
Bodyworks Family Sports Center, Lubbock, Texas<br />
• Customer Service: Rochester Athletic Club, Rochester, Minnesota<br />
• Websites and New Technology:<br />
Faster Fitness, Charleston, South Carolina<br />
• Management, Marketing, and Sales:<br />
Cooper Aerobics Center at Craig Ranch, McKinney, Texas<br />
Congratulations to all! —|<br />
Cooper Aerobics Center<br />
| News & Know How | On The Move<br />
Expansion<br />
Getting Capital Results in the Capitol<br />
Results, The Gym is expanding once again in its<br />
hometown of Washington, D.C. Owner Doug Jefferies<br />
recently opened a third location there—a two-level,<br />
25,000-square-foot club that offers cardiovascular<br />
machines with personal DirecTV screens and a<br />
training pool. Meanwhile, Jefferies, who opened<br />
his first Results, The Gym facility in 1996, has just<br />
signed a lease for his fourth D.C. location. —|<br />
Retrofitness Moves Forward<br />
at Rapid Rate<br />
Retro’s cardio<br />
Retrofitness, a workout destination that transports<br />
exercisers back to the 1980s, recently hit the 60-unit<br />
mark—after only one year of franchising. The<br />
company is now on track to open 450 additional<br />
centers in the next three years.<br />
While this unique club model offers a fun<br />
“flashback”—with such features as retro-style<br />
color schemes and classic pop-culture 80s music—<br />
it is anything but behind the times with respect to<br />
its equipment. One of its signature elements is a<br />
“RetroTheatre,” a state-of-the-art cinema where<br />
members can burn calories on the latest treadmills,<br />
recumbent bikes, and elliptical trainers while watching<br />
such popular ’80s flicks as Sixteen Candles and Ferris<br />
Bueller’s Day Off. Retrofitness also offers a full<br />
collection of more than 50 top-of-the-line strength<br />
and cardio machines, complete with individual LCD<br />
TV monitors. “People forget that they are working<br />
out because they are having such a good time just<br />
being in one of our gyms,” says Eric Casaburi, the<br />
chain’s founder.<br />
Retrofitness franchises range in size from<br />
10,000 to 15,000 square feet. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 45
| News & Know How | On The Move<br />
Promotions<br />
Patti Geigel Launches Her Own Anytime Fitness Star<br />
<strong>In</strong>spiring: Patti Geigel<br />
Movers and Shakers<br />
Wilkins<br />
MAC Promotes<br />
Mary Kim Wilkins<br />
to Site Manager<br />
> The Maryland Athletic Club<br />
& Wellness Center (MAC),<br />
with three facilities in the<br />
Timonium, Maryland, area,<br />
has promoted Mary Kim Wilkins<br />
to site manager of its recently<br />
opened MAC Express club in<br />
Hunt Valley. <strong>In</strong> this position,<br />
she will be responsible<br />
for leading and managing<br />
employees at the new location.<br />
Prior to joining MAC in 1998,<br />
Wilkins worked for Johns<br />
Hopkins University’s Alumni<br />
Relations Office. —|<br />
Gallagher<br />
TSI Adds Gallagher,<br />
Kastin, Rizzo to<br />
Management Team<br />
> Town Sports <strong>In</strong>ternational<br />
[Nasdaq: CLUB], based in<br />
New York City, has named<br />
Daniel Gallagher CFO; David<br />
Kastin senior vice president,<br />
general counsel, and corporate<br />
secretary; and James<br />
Rizzo senior vice president,<br />
human resources. Gallagher<br />
joined the company in 1999<br />
as vice president, finance; Kastin<br />
in August 2007; and Rizzo<br />
came onboard in February 2007<br />
as senior vice president,<br />
human resources. —|<br />
46 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Sometimes, it takes a single incident to send us off in a new direction.<br />
Patti Geigel, a 38-year-old hairdresser and mother of two from<br />
Manitowoc, Wisconsin, was happy with herself. “I’ve always been a<br />
big person,” she says. That happiness changed when she was unable<br />
to go on an amusement park ride with her daughter. As a result, “I<br />
went home and started changing my life,” she asserts. That change<br />
included joining both her local Anytime Fitness club and Weight<br />
Watchers and, a year later, achieving a weight loss of more than<br />
100 pounds.<br />
Recently, Geigel was cast in a “before and after” Anytime<br />
Fitness television commercial spot. “She came to our club looking<br />
for a little help,” notes Mike Langley, owner of the Anytime Fitness<br />
clubs in Manitowoc and Two Rivers. “Now she’s leading by example,<br />
helping others. I don’t think even Patti realizes how many people<br />
she has indirectly motivated by them hearing her story, seeing her<br />
commercial, or looking at her before and after pictures.”<br />
Headquartered in Hastings, Minnesota, fitness franchise company<br />
Anytime Fitness has more than 800 locations in operation across<br />
the U.S. and Canada. —|<br />
The Power Behind San Diego’s Superstars<br />
LaDainian Tomlinson<br />
If you watched a recent episode of 60 Minutes that featured<br />
philanthropist and San Diego Chargers superstar LaDainian<br />
Tomlinson, you may have noticed a trainer standing quietly at<br />
his side. The man who went unmentioned and unacknowledged<br />
on the show, but who helps Tomlinson, a running back, make the<br />
most of his physical assets is Todd Durkin, the owner of Fitness<br />
Quest 10, an 8,000-square-foot personal-training, massage, and<br />
athletic-performance facility in San Diego, California.<br />
Durkin also works with Tomlinson’s former teammate, quarterback<br />
Drew Brees, who now plays with the New Orleans Saints.<br />
Durkin has a special understanding when it comes to dealing<br />
with elite football players and their training programs, injuries,<br />
rehab regimens, etc. He played for the European and World<br />
Football Leagues until 1995, when a back injury sidelined him<br />
permanently. He subsequently developed his Optimal Performance<br />
Bodywork method, produced DVDs on the system, and taught it<br />
across the nation. <strong>In</strong> 2002, he opened Fitness Quest 10.<br />
Speaking of Tomlinson’s and Brees’ injuries and the rehab<br />
programs he helped them with, Durkin says, “I know the blood,<br />
sweat, and tears they put in to get where they’re at.” —|
Visit us at IHRSA 2008, Booth #726
Public Service Openings<br />
ClubCorp Event Supports Multiple Charities<br />
Nieto, l., and Affeldt<br />
What better way to celebrate a half-century serving others than with the<br />
largest-ever charity event in your company’s history? Held this past October,<br />
the ClubCorp Charity Classic, a company-wide day of fundraising events,<br />
raised $1.6 million for the Muscular Dystrophy Association’s <strong>Augie</strong>’s Quest,<br />
the PGA Foundation, Susan G. Komen for the Cure, and Club Corp’s<br />
Employee Partners Care Foundation. Throughout the day, Dallas-based<br />
ClubCorp’s 150-plus private clubs opened their doors for dinners, live<br />
auctions, tennis and golf tournaments, and fitness activities.<br />
“For the past 50 years, ClubCorp has been in the business of building<br />
relationships and enriching lives, but never more so than this past October,”<br />
observes Eric Affeldt, the company’s president and CEO. “I am so proud of<br />
our clubs, our employee partners, and our members, and how they came<br />
together to provide extraordinary and unique experiences for those in their<br />
communities while also raising money for four very worthy causes.” —|<br />
American Family Fitness Shows Its Heart<br />
A good corporate citizen helps its community grow and thrive as it does.<br />
When the seven-facility American Family Fitness chain, headquartered in<br />
Richmond, Virginia, built its latest 90,000-square-foot West End club, the<br />
company shared its good fortune with the local Henrico County Schools.<br />
A portion of membership sales was earmarked for a donation of $1,200,<br />
enabling the Henrico County Health and Physical Education program to<br />
purchase heart-rate monitors for use in alternative physical education<br />
courses for its special needs students.<br />
“Henrico County Public Schools is most appreciative of this donation by<br />
American Family Fitness,” says Bonnie Conner-Gray, educational specialist<br />
for health and physical education for Henrico County Public Schools. “Without<br />
the partnership and support of local fitness centers, the students in most need<br />
would not have this curricular advantage. Students will be able to develop<br />
a positive relationship between the local fitness and wellness centers,<br />
which will carry over into adulthood.” —|<br />
| News & Know How | On The Move<br />
Fitness First Achieves a First in Bahrain<br />
Britain’s Fitness First has added another club to its<br />
family of 500, which currently spans 16 countries.<br />
This facility has the distinction of being the chain’s<br />
debut club in Bahrain in the Middle East. The<br />
high-end 8,530-square-foot club, located inside<br />
the Bahrain World Trade Center, will feature more<br />
than 100 pieces of strength and cardiovascular<br />
equipment; free-weight training areas; groupexercise<br />
studios; a private, women-only workout<br />
area; sauna and steam rooms; and an outdoor<br />
pool overlooking the Arabian Gulf.<br />
Fitness First is now in its third year of expansion<br />
into the Middle East, with 10 clubs in Dubai,<br />
Jordan, Lebanon, and Saudi Arabia. —|<br />
Just for UK Kids<br />
To help stem the tide of childhood obesity in Europe,<br />
two new youth-specific club companies have recently<br />
debuted in the U.K.—SHOKK énergie, a new franchise<br />
model for kids ages 5-15 that’s a collaboration<br />
between the énergie Group and SHOKK; and<br />
t2, a club in Northampton for 7-16-year-olds.<br />
SHOKK énergie is based on the SHOKK youth<br />
fitness model, which is already in place in some<br />
120 U.K. clubs and eight international locations.<br />
The new model will be rolled out using the énergie<br />
franchise platform.<br />
t2 will help build its membership base through<br />
local physician referrals. The club will offer a range<br />
of physical activities for kids using such equipment<br />
as arcade-style dance platforms, a boxing zone,<br />
an indoor mountain bike studio, as well as advice<br />
on nutrition and lifestyle. —|<br />
SHOKK-ing!<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 49
‘America’s Doctor’ - Dr. Mehmet Oz
Michael Carpenter/ WENN/Newscom<br />
Dr. Mehmet Oz<br />
CBI: Your media achievements—as a regular guest on The Oprah Winfrey<br />
Show and Oprah & Friends and the coauthor of a series of best-selling<br />
books—have made you one of the best-known physicians in the world.<br />
How did you become such an effective communicator?<br />
DR. MEHMET OZ: I practice in Manhattan, the media capital of the country, so, whenever<br />
some journalist needed a quick insight, or interview, or sound bite, I was there.<br />
I got comfortable talking to the media. I understand the kinds of challenges that they<br />
face, trying to craft a story, but I also appreciate that they’re not authorities on the<br />
complexities of medicine.<br />
My wife is in the entertainment business, and, frequently, she’d say, “You present this<br />
information well. You could do something on a bigger scale. <strong>In</strong>stead of talking to people,<br />
one by one, in your office, let’s do a program, together, that will let you share with everyone<br />
what you teach your patients.” So, I did a show called Second Opinion. That was how<br />
I met Oprah—she came on my show in 2003, and, subsequently, invited me to appear<br />
on her show.<br />
CBI: <strong>In</strong> addition to television and radio, you’re also involved in a wide range<br />
of other activities. Can you provide a short synopsis? What ties all of these<br />
interests together?<br />
MO: All my work is driven by a conviction that we can create a movement to change<br />
health in America and that, in order for a country to be wealthy, it has to be healthy.<br />
That belief informs every aspect of my interests—the role of alternative medicine, my<br />
business and philanthropic ventures, the technologies I’ve invented to change the way<br />
we do heart surgery.<br />
I’ve worked hard to introduce integrative medicine into the hospital environment.<br />
People come to us broken, but they need more than just having their heart repaired.<br />
We need to employ a more holistic approach, helping patients to understand, accept,<br />
and meet their own responsibility for their health and well-being.<br />
CBI: Educating the public, the man or woman on the street, seems to be the<br />
defining goal of much of what you do.<br />
MO: Absolutely. The YOU Docs series of books that I’ve coauthored with Dr. Mike Roizen<br />
parallels what I’m trying to accomplish with my television and radio endeavors. They’re<br />
designed to teach the reader, of course, but, more than that, the books give them the<br />
knowledge they need to influence and help the people they love. And then there’s<br />
RealAge, the business that Mike and I are involved in. Mike has developed a remarkable<br />
database that allows him to calculate the “net present value” of a person’s health decisions—in<br />
plain English, how their choices about eating, exercise, sleeping, etc., affect<br />
their longevity. That’s important because, if you’re going to teach people, and get them<br />
to take charge, they need to understand the implications. RealAge allows them to<br />
quantify the results. ><br />
| CBI <strong>In</strong>terview |<br />
The man who’s known as “America’s Doctor” is determined to have an<br />
impact both on the public’s health and the country’s healthcare system<br />
Highlights<br />
» Media medical practice<br />
» National health crusade<br />
» Spotlight on kids’ needs<br />
» Revamping U.S. healthcare<br />
Dr. Mehmet Oz, M.D., 47,<br />
is best known as the man<br />
behind Oprah Winfrey’s “Ask<br />
Dr. Oz” television segments<br />
and, with partner Dr. Mike<br />
Roizen, as half of the “YOU<br />
Docs” team, which has<br />
created a series of bestselling<br />
books. Beyond that,<br />
he’s vice-chair and professor<br />
of surgery at Columbia<br />
University; directs the<br />
Cardiovascular <strong>In</strong>stitute and<br />
Complementary Medicine<br />
Program at New York Presbyterian<br />
Hospital; has authored<br />
more than 400 original publications,<br />
book chapters, and<br />
medical books; holds several<br />
patents for cardiac devices;<br />
and performs some 250 heart<br />
operations annually. He also<br />
participates in the daytime<br />
diva’s XM Satellite Radio<br />
show, Oprah & Friends, and<br />
is a chief medical consultant<br />
to Discovery Communications.<br />
He and his wife, producer/<br />
actor/author Lisa Oz, have<br />
four children, and live in<br />
Cliffside Park, New Jersey. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 53
| CBI <strong>In</strong>terview |<br />
CBI: Educating children is clearly<br />
another one of your priorities. It’s<br />
the primary focus of HealthCorps,<br />
one of your philanthropic interests.<br />
MO: Yes, it is. I’ve been involved with a<br />
number of national panels on childhood<br />
obesity, and I come back from them very<br />
dismayed because, while we know what<br />
we want to say, we don’t know how to say<br />
it to kids.<br />
But if I can get a college graduate,<br />
someone who’s hip and has some attitude,<br />
who’s been taught how to teach<br />
others about health issues… if I can get<br />
someone who’s just a few years older<br />
than the students to sit in a schoolroom<br />
and be their big brother—then<br />
we can get the message across to<br />
them. What’s the message? Sensible<br />
eating, regular exercise—those are<br />
the two basic fundamentals.<br />
That’s what HealthCorps is all<br />
about, giving kids good mentors to<br />
provide them with sound information.<br />
54 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
We’ve developed robust teaching<br />
plans, specific homework items, and,<br />
even, activist programs. You can check<br />
them out at www.healthcorps.org.<br />
CBI: We understand that you’ve<br />
been able to forge partnerships<br />
with schools in New York, New<br />
Jersey, Pennsylvania, and Florida.<br />
MO: New York is our biggest state and a<br />
good example. We’ve received several<br />
million dollars from the New York City<br />
Council, and match all of the money<br />
that we get from the city and state. A<br />
lot of the money we raise for the program<br />
comes from private individuals.<br />
I should point out that there’s nothing<br />
at all proprietary—no copyrights or<br />
patents—about this. We take no ownership<br />
of the program. We’ll do the training<br />
for you, but, basically, what we’re really<br />
saying is, “Take what you want! Just take<br />
it and use it!”<br />
CBI: We’ve heard you’re familiar<br />
with the program that Geoff Dyer,<br />
the head of Lifestyle Family Fitness,<br />
the Florida-based chain, has<br />
implemented to introduce teens,<br />
free of charge, to club services.<br />
What do you think about it?<br />
MO: What a great idea! It’s sort of like<br />
City Harvest, a program here in New<br />
York that collects unused food from<br />
restaurants and distributes it to the<br />
poor. Geoff’s idea is brilliant in that it<br />
takes unused resources and reallocates<br />
them. You don’t have to build new clubs<br />
or new infrastructure—everything is<br />
already there. You have unused weight<br />
machines … and you have kids—just<br />
put them together. It’s perfect!<br />
CBI: You did your undergraduate<br />
work at Harvard, but, afterward,<br />
attended a joint MD/MBA program<br />
at the University of Pennsylvania
and its Wharton School of business.<br />
What prompted you to do that?<br />
MO: The reason I wanted an MBA was<br />
because I wanted to understand healthcare<br />
finance. Even then, back in the early<br />
’80s, I recognized that we were going to<br />
face major challenges in terms of how<br />
we were going to pay for healthcare in<br />
America. I saw bureaucrats taking ownership<br />
of the problem; and I felt strongly<br />
that someone who actually took care of<br />
patients should understand enough<br />
about the business of medicine to be<br />
able to offer some sensible insights and<br />
viable solutions. The distinction between<br />
a medical and a business degree<br />
involves vocabulary, knowledge, and<br />
cultural issues; you evaluate and think<br />
about matters quite differently. So, now,<br />
when I’m giving advice to someone<br />
who’s thinking about the healthcare<br />
challenges facing this country, I understand<br />
concepts such as net present<br />
value or the value of a dollar today vs.<br />
tomorrow—I understand the actual<br />
market forces that are involved.<br />
CBI: Given the fact that you’d like<br />
to play some sort of role in reworking<br />
the healthcare system—what<br />
do you think needs to be done?<br />
MO: First, everyone has to have insurance.<br />
We need to have affordable healthcare<br />
for all. I’m not going to suggest, at this<br />
point, how we should pay for it, although<br />
I do have some ideas on the subject. But<br />
everyone has to be in the system. When<br />
a person is outside of the system, they<br />
actually wind up costing the system a<br />
lot more. An uninsured patient is like a<br />
rudderless ship coming into dock—it<br />
smacks into things and wreaks havoc.<br />
The collateral damage is unacceptable<br />
and unaffordable.<br />
Once everyone is in the system, we<br />
need a health-information system that<br />
allows us to be smarter patients and<br />
| CBI <strong>In</strong>terview |<br />
smarter doctors. Then, when I see a<br />
patient, the information about that visit<br />
will be collected and saved so that other<br />
doctors, down the road, can figure out if<br />
I did the right thing and, more importantly,<br />
determine whether it’s going to work<br />
for their patients.<br />
CBI: What sort of synergy, if any,<br />
is there between the work you’re<br />
doing and the goals that IHRSA<br />
and its member clubs are<br />
striving toward?<br />
MO: It’s huge! Bottom line: IHRSA is<br />
all about getting folks to recognize and<br />
accept the roles they have to play in<br />
order to enhance and ensure their own<br />
health. IHRSA is saying that, if you want<br />
to get in good physical shape, you have<br />
to show up at the gym. And that’s true!<br />
HealthCorps, and virtually all of the<br />
other activities that I’m involved in,<br />
are communicating very much the<br />
same message. —|<br />
Visit us at IHRSA 2008, Booth #3548<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 55
For industry<br />
pioneer<br />
AUGIE NIETO,<br />
it’s still<br />
all about<br />
‘LIFE’ AND<br />
‘FITNESS’<br />
58 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
<strong>Augie</strong> Nieto, the cofounder and former president and CEO of Life<br />
Fitness, was diagnosed with amyotrophic lateral sclerosis (ALS),<br />
also known as Lou Gehrig’s disease, a debilitating, untreatable, and<br />
eventually fatal motor-neuron condition, in March 2005. He recounts<br />
that development in <strong>Augie</strong>’s Quest: One Man’s Journey from Success<br />
to Significance, a book that he coauthored with T.R. Pearson, an<br />
excerpt of which appears here. Since then, insofar as possible, Nieto<br />
has struggled, successfully, to maintain a business-as-usual approach<br />
to life—dealing with ALS in the same way that he managed countless<br />
professional challenges during a long and distinguished career.<br />
His efforts to help find the cause of, and a possible cure for, ALS may<br />
eventually be counted as his most profound and far-reaching achievement.<br />
Nieto’s ongoing victory—at living life well and productively—is described<br />
by Contributing Editor Stephen Wallenfels. ><br />
<strong>Augie</strong><br />
<strong>In</strong> <strong>Action</strong>!
Courtesy of MDA<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 59
<strong>Augie</strong> Ongoing<br />
<strong>Augie</strong>’s Quest: An Excerpt<br />
60 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
The trouble began with a sharp twinge in the summer of 2004. Forty-six-yearold<br />
<strong>Augie</strong> Nieto had endured bouts of lumbar pain before, but this one was<br />
different, more tenacious and acute. The discomfort lasted for weeks and only<br />
ebbed after a full course of prednisone and three epidural injections. <strong>Augie</strong><br />
attributed the ordeal to overexertion and middle age, but what seemed at the<br />
time an isolated episode would soon take on grimmer significance. That<br />
twinge would prove to be the opening salvo in a cascading calamity.<br />
Over the course of the following months, <strong>Augie</strong> noticed a gradual erosion<br />
in his strength and endurance. A lifelong weight lifter, marathoner, and<br />
evangelical fitness fanatic, <strong>Augie</strong> was soon incapable of training with his<br />
customary hundred-pound weights. Then ninety pounds proved too much.<br />
Then eighty. And seventy. At length, he was reduced to working out with forty-pound weights,<br />
which he blamed largely on his weak back but also on the curious state of his right arm.<br />
The muscles had begun to twitch. The entire limb was alive, day and night, with rapid-fire,<br />
involuntary contractions. The condition was painless but maddening.<br />
By early 2005, <strong>Augie</strong>’s speech had slowed perceptibly, and he was having difficulty reaching<br />
across his body with his right hand to spread shaving cream on his left cheek. A January trip<br />
to Vietnam found <strong>Augie</strong> waterskiing on the Mekong River, where the towrope pulled out of his<br />
hands, a novel experience for this veteran outdoorsman. “I’d never had that happen to me<br />
before,” <strong>Augie</strong> confessed. “I came home and told my wife, ‘We’ve got to check this out.’ ”<br />
At the time <strong>Augie</strong> had no personal physician, but through the years he’d undergone numerous<br />
biannual executive physicals at the Mayo Clinic’s Scottsdale facility. When he called for an<br />
appointment, the staff was quick to accommodate him,<br />
“<br />
and <strong>Augie</strong> and Lynne Nieto flew from their Southern<br />
That twinge would prove California home to Arizona on the evening of March 23.<br />
to be the opening salvo in a The following morning, <strong>Augie</strong> met with the physician who<br />
cascading calamity.<br />
”<br />
would serve as coordinator and quarterback for the<br />
battery of tests he would undergo in the ensuing two days.<br />
The Mayo Clinic prefers to start cold with its patients.<br />
Its doctors consult no past histories but begin anew with every evaluation. <strong>Augie</strong> merely<br />
provided a description of his symptoms, and a team of physicians—specialists in far-ranging<br />
fields—began quizzing and prodding him as they set about working with exhaustive<br />
deliberation toward a diagnosis. They analyzed <strong>Augie</strong>’s blood chemistry, subjected him<br />
to thoroughgoing motor reflex tests, and performed both a CT scan and an MRI in a bid to<br />
pinpoint the cause of his degenerating strength.<br />
Everyone hoped that the trouble would prove to be relatively benign, a case of heightened<br />
stress and overexertion or, possibly, chronic Lyme disease. But by Friday afternoon, <strong>Augie</strong>’s<br />
team had only succeeded in eliminating potential culprits, not identifying a cause.<br />
<strong>In</strong> a final meeting that day, a clinic neurologist asked <strong>Augie</strong> to stick out his tongue. “Thank<br />
God it’s not vibrating,” the doctor told him. “That’s a symptom of ALS”— amyotrophic lateral<br />
sclerosis, otherwise known as Lou Gehrig’s disease. ALS remains incurable and is invariably<br />
fatal, typically within three to five years.<br />
<strong>Augie</strong> passed along the news to his wife as they drove to the airport for their flight home.<br />
“They don’t know what it is,” he told her, “but at least it’s not ALS.”<br />
<strong>Augie</strong>’s lead physician had requested that he return to Scottsdale the following Monday.<br />
“You never,” <strong>Augie</strong> quips these days, “want to get called back to the Mayo Clinic.” <strong>Augie</strong>’s
younger brother Dave accompanied <strong>Augie</strong> and Lynne on<br />
this second trip. Doctors subjected <strong>Augie</strong> to an increasingly<br />
invasive series of neurological tests throughout the day.<br />
These culminated in an EMG, a procedure <strong>Augie</strong> never<br />
speaks of without wincing.<br />
Electromyography, a nerve induction velocity test, requires the insertion of needle<br />
electrodes through the skin and into the muscles. The patient contracts and relaxes his<br />
muscles by turn, and the resulting electrical impulses register on an oscilloscope to be<br />
weighed against a known healthy standard. The disorders that can cause abnormal EMG<br />
results run into the dozens and include, in addition to ALS, Guillain-Barré syndrome and<br />
muscular dystrophy.<br />
Most literature on the procedure includes language to the effect that the patient “may feel<br />
some pain or discomfort when the electrodes are inserted.” <strong>Augie</strong>’s description is a bit more<br />
incisive: “It hurt like hell.”<br />
Stretched out on the examination table, his body bristling with needles, <strong>Augie</strong> could see<br />
little of what was going on around him beyond the face of the neurologist conducting the<br />
test, who was monitoring the screen of the oscilloscope. “I was looking at the expression on<br />
his face,” <strong>Augie</strong> said, “and it wasn’t good.”<br />
By Monday evening, <strong>Augie</strong> still had no definitive diagnosis, though the inquiry was clearly<br />
moving into an area where none of the answers would be welcome. There is no affirmative<br />
test for ALS. The diagnosis is one of exclusion, and early Tuesday afternoon, <strong>Augie</strong> and<br />
Lynne entered neurologist Ben Smith’s office and were confronted by some stark news.<br />
<strong>Augie</strong>’s team of physicians had succeeded in eliminating all possibilities but two, multiple<br />
sclerosis and amyotrophic lateral sclerosis—MS and ALS.<br />
A definitive test for MS requires a spinal tap—one more needle buried deep—which <strong>Augie</strong><br />
submitted to later that afternoon. Then he, Lynne, and Dave awaited the results, passing<br />
several hours strolling through the Mayo Clinic’s renowned cactus garden and indulging<br />
in what <strong>Augie</strong> and Lynne describe today as a perfectly surreal driving tour past Phoenix<br />
hotels for the benefit of <strong>Augie</strong>’s brother, who was visiting the area for the first time. All the<br />
while, <strong>Augie</strong> and Lynne shared one wish.<br />
“Can you even imagine,” <strong>Augie</strong> asks today, “hoping to have MS?”<br />
By midafternoon on Tuesday, March 29, the spinal tap results were in, and <strong>Augie</strong> and<br />
Lynne sat together on Dr. Smith’s office sofa awaiting <strong>Augie</strong>’s diagnosis. Dr. Smith delivered<br />
the baleful news as delicately and empathetically as circumstances would allow. “I almost<br />
felt sorry for him,” Lynne said, remembering that afternoon. “He was a very nice man,<br />
and very uncomfortable. I think I had tears running down my face. <strong>Augie</strong> was stunned.<br />
He didn’t say a word.”<br />
Even after four rigorous days of testing at one of the premier medical facilities on the<br />
planet, Dr. Smith could only allow that <strong>Augie</strong> had an 80 percent chance of having ALS, a<br />
testament to the mysterious and elusive nature of the disease.<br />
When <strong>Augie</strong> and Lynne asked about potential therapy and treatment, they got more<br />
bad news. There was only one FDA-approved drug specifically for ALS: riluzole, a glutamate<br />
blocker that can extend the life of an ALS sufferer by sixty to ninety days, though even<br />
those modest figures are in some doubt. “You’d best,” Dr. Smith advised <strong>Augie</strong>, “get your<br />
affairs in order.” —|<br />
Reprinted by permission of Bloomsbury USA. Copyright © 2007 by T.R. Pearson and <strong>Augie</strong> Nieto<br />
You’d best,”<br />
Dr. Smith advised <strong>Augie</strong>,<br />
“get your affairs in order.<br />
“<br />
”<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 61
Conquest<br />
of a<br />
I first interviewed <strong>Augie</strong> Nieto in October 2005, seven months after he’d been<br />
diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease.<br />
We talked in a small local restaurant near his home on Balboa Island, a tranquil oasis<br />
30 minutes down the coast from Los Angeles. The effects of ALS were just beginning to<br />
make themselves outwardly apparent. An occasional slurred word, the simple challenge<br />
of balancing food on a fork, showed that his muscles were disconnecting from their motor<br />
neurons and, progressively, losing their ability to function.<br />
While he spoke about many things that day—his beloved family, his legendary career with<br />
Life Fitness, his strong and enduring enthusiasm for the industry—it was clear that he’d<br />
embarked on a new mission. A line had been drawn in the sand. Since then, <strong>Augie</strong> has been<br />
marshalling his most precious resources—his time, energy, and passion—to wage an all-out<br />
war against a devastating and incurable disease that has confounded scientists for well over<br />
a century.<br />
To do so, he needed to raise money—lots of it, and fast.<br />
The result of his decision, and determination, is an ambitious and unique initiative<br />
known as <strong>Augie</strong>’s Quest (AQ).<br />
Identifying a new path<br />
The fund-raising target was $18 million, and the time allotted, a mere 36 months. It<br />
was an audacious goal to be sure, but not unfamiliar territory for the cofounder of Life<br />
Fitness. But, before the campaign could get under way in earnest, <strong>Augie</strong> had to make<br />
a critical decision: to set up his own foundation… or to partner with the Muscular Dystrophy<br />
Association (MDA).<br />
<strong>Augie</strong> wanted the money to go where it would do the most good, and the MDA<br />
certainly had all of the necessary components in place. It was the world’s largest<br />
underwriter of ALS research and operated the most ALS patient clinics in the country.<br />
An admitted neophyte, <strong>Augie</strong> immersed himself in the worlds of fund-raising and<br />
medical research. He set up a focus group and asked people what they thought about<br />
the MDA. ><br />
62 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Courtesy of MDA
<strong>Augie</strong>’s Quest was created to find a cure for ALS<br />
Stephen Wallenfels KillerBy<br />
Nieto, center, on Jerry Lewis’ MDA telethon<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 63
Conquest of a Killer<br />
“<br />
Whether you’re building<br />
a fitness company or<br />
trying to raise money for<br />
a medical cure, the same<br />
three principles apply.<br />
You need an investor,<br />
you need a customer,<br />
and you need a product.<br />
”<br />
64 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
‘Black & Blue Bash’ raised $1.9 million<br />
The process confirmed that the group was widely, and uniformly,<br />
respected, but <strong>Augie</strong> had concerns about entering into a partnership with<br />
it. “The problem with most medically based fund-raising,” he told me<br />
recently, “is that there’s a disconnect in the system. It’s been 67 years since<br />
Lou Gehrig died. Only one FDA drug has been approved to treat ALS—and<br />
it only adds two months to your life.”<br />
<strong>Augie</strong> became convinced that, in many cases, one of the major impediments<br />
to meaningful progress was a lack of accountability between the actual fundraising<br />
and the associated research. And, for hyper-successful entrepreneurs<br />
such as <strong>Augie</strong>, accountability is hardwired into their DNA.<br />
<strong>Augie</strong> approached the MDA with a list of five requirements: (1) 100% of<br />
the funds raised would go to research; (2) AQ would approve the placement<br />
of all research dollars; (3) the money raised would be incremental to—not<br />
substitute for—the MDA’s annual ALS budget; (4) AQ would pay no<br />
overhead, but, rather, only direct expenses; and (5) any other relationship<br />
that AQ brought to the MDA table would fund AQ in perpetuity.<br />
The MDA readily agreed to the terms, and a promising new partnership<br />
was forged.<br />
Formulating a new model<br />
<strong>Augie</strong> infused the ALS fund-raising community and, by extension, the MDA<br />
with his novel business-style approach. “Whether you’re building a fitness<br />
company, or trying to raise money for a medical cure, the same three<br />
principles apply,” he tells me. “You need an investor, you need a customer,<br />
and you need a product.”
<strong>In</strong> the case of AQ, the donors are treated like investors, the ALS patients<br />
like customers, and the research like the product.<br />
Approaching ALS pragmatically as “a business problem awaiting a solution,”<br />
<strong>Augie</strong> set out to develop AQ as he would a corporate brand, making himself,<br />
as it were, the “face” of that brand. Recognizing that there were lots of worthy<br />
causes competing for charitable dollars, he distinguished his own, in part, by<br />
insisting that all dollars raised go fully and directly to medical research. “There<br />
will be no set-asides for overhead,” he promises, “and our books will be made<br />
available to anyone who cares to see them.”<br />
<strong>Augie</strong>’s insistence on transparency was well received and has produced<br />
impressive results. Just 24 months after its inception, AQ has raised more than<br />
$12 million and is on schedule to meet, or exceed, its three-year goal of<br />
$18 million. A number of independent fund-raising activities have contributed<br />
significantly to the cause. Among them: online auctions; ironman competitions;<br />
golf tournaments, including one conducted by ClubCorp that raised over<br />
$600,000 for AQ in one day; and Clubs for a Cure, an ongoing industry-wide<br />
initiative launched by the Atlantic Club, of Manasquan and Red Bank,<br />
New Jersey, that hopes to generate $3 million.<br />
For the past two years, however, the most conspicuous and<br />
successful fund-raising event has been one held on the closing<br />
night of the IHRSA convention.<br />
Christened “The Bash,” the first one was held in Las Vegas in<br />
March 2006, and featured such celebrities as Lance Armstrong<br />
and the Doobie Brothers; it raised nearly $3 million, setting a<br />
record for the most productive single-day fund-raiser in the<br />
MDA’s history. It was followed, in 2007, by the Black and Blue<br />
Bash, a black-tie and blue-jeans affair featuring singer John<br />
Ondrasik and author Mitch Albom, the author of Tuesdays with<br />
Morrie, which attracted 1,000 attendees and raised over<br />
$2 million.<br />
The 2008 sequel, the Beach Bash, will take place this month,<br />
on March 7, during IHRSA’s 27th Annual <strong>In</strong>ternational Convention<br />
and Trade Show in San Diego. It will feature Today Show<br />
host Natalie Morales and NFL Hall of Famer Ronnie Lott,<br />
whose close friend and former NLF player, Eric Scoggins, was<br />
diagnosed with ALS early last year.<br />
Each Bash builds on its predecessors’ successes and always sells out<br />
the 1,000-plus seats, notes John McCarthy, IHRSA’s executive director<br />
emeritus and chairman of the ’08 Bash committee. McCarthy credits<br />
<strong>Augie</strong>’s flair for theater, along with an intense sense of unified purpose<br />
within the industry, for the overwhelming support. “The goal, as always,”<br />
he says, “is to make ‘giving’ a fun, social, and enjoyable experience,”<br />
he indicates. “We want everyone to be glad that they participated and glad<br />
that they gave.”<br />
Targeting unmet needs<br />
<strong>Augie</strong>, for his part, attributes much of AQ’s stunning fund-raising performance<br />
to donations from executives with the foresight to “engineer<br />
savvy philanthropy into their corporate genetic code.” This, he points out,<br />
represents a dramatic change from the way things used to be. “The<br />
relationship between business and philanthropy has changed radically<br />
over the years,” he explains. “There was a time when giving was a<br />
common tax strategy, a kind of fiduciary afterthought. My experience with<br />
AQ has taught me that those days are long past.”<br />
Nieto, singer Paula Abdul<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 65
Conquest of a Killer<br />
Nieto, IHRSA President/CEO Joe Moore<br />
MDA telethon clout<br />
66 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Today, he attests, companies invest enormous energy, resources, and<br />
imagination in their charitable arms. And they don’t just throw money at<br />
problems, but, rather, contribute their time and talents as well. “Their<br />
goal,” he says, “is to fill those gaps where government and society have<br />
faltered, where, otherwise, human suffering might go unrelieved and cures<br />
might never be found.”<br />
Shannon Shryne, a veteran fund-raiser and the national director of<br />
business development for the MDA, is painfully familiar with such gaps.<br />
Because ALS affects a relatively small number of Americans—approximately<br />
5,600 victims are diagnosed each year—it’s considered an orphan<br />
disease, and, as a result, doesn’t attract meaningful attention from<br />
profit-oriented pharmaceutical companies.<br />
Shryne now spends 90% of her time on AQ and has observed,<br />
firsthand, the impact that it’s had on the MDA. “The MDA deals<br />
with 43 different neuromuscular diseases, one of which is ALS,”<br />
she tells CBI. “We’ve always been determined to find a cure for<br />
ALS, but <strong>Augie</strong>, with his business acumen and strong fundraising<br />
instincts, has allowed us to intensify that focus, and begin<br />
making some important progress toward finding a cure.”<br />
Shryne describes <strong>Augie</strong> and his wife, Lynne, who, together,<br />
co-chair the association’s ALS division, as the “two most important<br />
people ever” in terms of having an impact on the search for a<br />
cure for ALS.<br />
Systematic search for a cure<br />
The MDA has a total research budget of approximately $40 million<br />
a year, with $10-$12 million of that amount earmarked for<br />
ALS projects. <strong>Augie</strong>, with his three-year $18-million goal, would<br />
effectively increase ALS research funding by 50%. The infusion<br />
promises to expand, in a significant way, what the MDA can<br />
do, notes Sharon Hesterlee, the organization’s vice president of<br />
translational research. “It’s given us the ability to try some edgier,<br />
out-of-the box projects, without risking the basic $10 million a year<br />
that we’ve already committed to academic research,” she says.<br />
One such project involves another partnership, this one between<br />
AQ and the ALS Therapy Development <strong>In</strong>stitute (ALS TDI), a nonprofit<br />
biotechnology and drug therapy discovery firm based in<br />
Cambridge, Massachusetts. Working with the MDA’s clinics, ALS<br />
TDI collected DNA samples from ALS patients, began searching<br />
for genes that might play a role in the disease, and, initially, found<br />
50 that seemed to be involved; it subsequently narrowed the field<br />
to 14 genetic “targets of interest.” The company announced its<br />
groundbreaking findings at a major medical conference in 2006.<br />
The hope is that the studies, which are still being analyzed, will improve<br />
the understanding of the biochemical pathways used by ALS and, possibly,<br />
point in the direction of possible therapies or, even, a cure.<br />
AQ paid for half of the project’s $1.3-million cost.<br />
“Thanks to the business advice provided by <strong>Augie</strong>, and to the fund-raising<br />
work on the part of the AQ team, we’ve been able to attack this disease<br />
with the same weapons utilized by the pharmaceutical companies,” explains<br />
Hesterlee. “It’s a very systematic approach that looks at every single<br />
gene change. If you turn over enough rocks, you’ll eventually find what you’re<br />
looking for. Now, it’s just a matter of when—not if.”
Some of his friends and colleagues say that <strong>Augie</strong>, 50, is busier now<br />
than he was when he headed up Life Fitness. <strong>In</strong> addition to his treasured<br />
time with family, he spends 30 hours a week on AQ, and another 20 hours<br />
on his other commitments, e.g., as the chairman of Octane Fitness and<br />
board member of several firms. He travels at least 10 days a month; last<br />
year, his trips encompassed an interview on the Today Show and the<br />
launch of his book, in New York City, with his coauthor, Pearson. He’s<br />
appeared on the cover of Parade magazine and been featured in the Wall<br />
Street Journal and on Jerry Lewis’ MDA telethon.<br />
Lynne, his wife of 12 years and steady companion during this<br />
challenging journey, has been there for each step of <strong>Augie</strong>’s experience.<br />
She was there, he says, during the “hazy, scary time” of diagnosis, depression,<br />
and suicide attempt, and, later, when he emerged on the other side with a<br />
renewed and enlightened sense of purpose.<br />
“The Quest gives <strong>Augie</strong> a reason to get up every day,” Lynne says<br />
earnestly. “It keeps him energized, his brain active, his ideas moving at<br />
warp speed. I believe that, in many ways, it saves his life.”<br />
And that—saving lives—is why <strong>Augie</strong> has embarked on this, his most<br />
recent, battle. That’s why he’s drawn the line in the sand.<br />
Today, he’s consigned to a wheelchair, and his speech is difficult and<br />
exhausting. But that doesn’t slow him down. “As I lose the ability to move<br />
my body,” he tells me, “I find new ways to perform old tasks. I redefine<br />
normal every day.”<br />
Living in a world where normal is, by any other standard, extraordinary,<br />
<strong>Augie</strong> remains relentless in his pursuit of a cure. All of those who know him,<br />
all of those who have been inspired by him, and all of those whose ALS<br />
research has been facilitated by his remarkable efforts… are convinced<br />
that he’s already succeeded. —|<br />
– Stephen Wallenfels, stevewall@charter.net<br />
The Atlantic Club champions <strong>Augie</strong>’s Quest<br />
We’ve always been<br />
determined to find a cure<br />
for ALS, but <strong>Augie</strong>, with<br />
his business acumen… has<br />
allowed us to intensify that<br />
focus, and begin making<br />
some important progress<br />
towards finding a cure.<br />
“<br />
”<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 67
AD PAGE 68<br />
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Visit us at IHRSA 2008, Booth #1113
Concerned about your club’s declining member-retention rates? Take a page out<br />
of the books of clubs that consistently retain high numbers of members with this<br />
excerpt from IHRSA’s Guide to Membership Retention 2007, by John McCarthy,<br />
IHRSA’s executive director emeritus. ><br />
HOW TO TURN<br />
Attrition<br />
Ar und<br />
Characteristics<br />
of High-Retention<br />
Clubs<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 73
How to Turn Attrition Around<br />
“ Whenever, over<br />
a 60-day period,<br />
a member’s usage<br />
drops by 50% or<br />
more, that member<br />
is in danger<br />
of quitting. ”<br />
74 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Clubs with strong member-to-member connections<br />
have higher retention than clubs with weak memberto-member<br />
connections. Multipurpose clubs have<br />
higher retention rates than fitness clubs (71.9% vs.<br />
69.1%, according to the 2007 edition of IHRSA’s<br />
Profiles of Success). Although IHRSA does not collect<br />
data on tennis-only clubs, we know, anecdotally,<br />
that tennis clubs have higher retention rates than<br />
multipurpose clubs.<br />
Anecdotally, we have also learned that country clubs have higher retention rates than<br />
commercial clubs of all types. These private clubs achieve this despite the fact that many of their<br />
properties, especially in the Midwest and Northeast, lie fallow from November 1 to May 1.<br />
This point underlines the importance of a fact that is seldom discussed: namely, that memberto-member<br />
connections, as distinguished from member-to-staff connections, are integral to every<br />
club with high retention. An argument can be made—and it is an argument with which I agree—<br />
that in terms of achieving high membership retention rates, member-to-member connections<br />
are much more important than member-to-staff connections. Therefore, the assumption that<br />
the retention issue can be resolved simply and exclusively by enhancing staff-to-member<br />
connections is, in my opinion, fundamentally flawed.<br />
I have visited many private clubs where the staff-to-member connections are no better or<br />
no worse than such connections at athletic or fitness facilities. Yet, year after year, these clubs<br />
achieve membership retention rates that are substantially higher than those of even the best<br />
performing athletic or fitness facilities. Several factors are at play here, including price<br />
and cachet, but it is the member-to-member connections and the social environment of these<br />
facilities that give them such a huge advantage with respect to membership retention.<br />
Members who use multiple services at a club have higher retention rates than members<br />
who only use one service. For example, the member who uses only the treadmill is<br />
more likely to leave than the member who uses the treadmill, the café, personal training<br />
services, and the spa.<br />
Getting members involved in multiple dimensions of a club is always advisable. This is<br />
another advantage of couple and family memberships because generally the spouses and the<br />
different members of a family are all involved in different activities at the club.<br />
It is also part of the rationale behind why club cafés—though they are often not profitable in<br />
themselves—can be an important asset with respect to membership retention. Such facilities<br />
not only expand members’ breadth of usage, but they also facilitate member-to-member and<br />
staff-to-member connections.<br />
Retention rates are higher for ‘group fitness’ members than for ‘machine members.’<br />
Every club has hundreds, and sometimes thousands, of “machine members,” i.e., members<br />
whose only interactions with their club are with the particular exercise machines on which<br />
they exercise. Such members tend to be deficient in both member-to-member connections<br />
and member-to-staff connections. Their only connection to the club is the connection that they<br />
have to the cold metal machines on which they perform their exercises.<br />
Machine members are, by definition, high-risk members.<br />
They belong, as it were, in every club’s “intensive care<br />
unit.” The loyalty of such members is paper-thin. For<br />
them, their club is no more than a place that stockpiles<br />
exercise machines.<br />
Participation in group activites correlates with<br />
higher retention. As might be anticipated from<br />
the previous discussion of machine members,<br />
members who are involved in group activities—
whether they be tennis lessons, basketball leagues, or summer sports camps—have higher<br />
retention rates than those who are not involved in group activities.<br />
A higher percentage of members involved in group exercise is a leading indicator for<br />
higher retention. As this percentage increases, so also can one expect that the retention rate<br />
will increase.<br />
Members stay longer with a little help from their friends. Members who socialize with<br />
friends at their clubs have higher retention rates than members whose club experience is<br />
solitary. The proof of this is amply demonstrated anecdotally by the exceptionally high<br />
retention rates among tennis players and, particularly, among contract tennis players (i.e.,<br />
players who contract with their club to play at a particular time every week with the same<br />
group of friends). Typically, death alone diminishes the retention rates of such players. Why?<br />
Because every time such a group gathers to play, they are meeting with their friends not<br />
only for a game of tennis, but also for a social hour or two that often culminates with a beer<br />
or soda after the game.<br />
This, once again, points to the importance of the immense,<br />
relatively untapped potential of creating programs that facilitate<br />
member-to-member interaction.<br />
Four-season, indoor-outdoor family clubs have, on average,<br />
higher retention rates than indoor-only clubs. <strong>In</strong>creasingly,<br />
four-season clubs are occupying a power position within the<br />
industry in two different respects. First, they enjoy an important<br />
competitive advantage with respect to neighboring indoor-only<br />
facilities, and, second, they offer to their members a four-season<br />
value proposition with respect to both membership acquisition<br />
and membership retention.<br />
As a result, there is an increasing number of four-season clubs<br />
today that are as busy, or even busier, in July than they are in<br />
January. These clubs have a huge advantage over indoor-only<br />
clubs when it comes to membership retention.<br />
Declining usage by a member is always a red flag. Declining<br />
usage is a signal that the member’s perception of the value of their Source: IHRSA/ASD Health Club Trend Report 1987-2005<br />
membership is moving in a negative direction. As indicated by<br />
research conducted by Richard Blacklock for Sport and Health,<br />
<strong>In</strong>c., whenever, over a 60-day period, an individual member’s<br />
normal club usage drops by 50% or more, that member is in danger of quitting. For<br />
example: adjusting for the effects of seasonality, if, over a six-month period, a member<br />
had established a usage pattern of two visits per week to the club, and then, during a<br />
subsequent 60-day period, usage fell to less than one visit per week, this is a signal that the<br />
member may be heading toward terminating the membership.<br />
This highlights the importance of computerized tracking systems that can alert clubs to<br />
significant variances in a member’s participation. Such variances are often telltale signs of a<br />
deteriorating relationship between a member and the club.<br />
The likelihood of quitting generally decreases with each year of membership. <strong>In</strong> mature<br />
clubs, i.e., those that have been open two or more years, the attrition rate for people in<br />
their first year of membership is higher than the attrition rate for those in their second<br />
year of membership. —|<br />
– John McCarthy, jmccarthy77@gmail.com<br />
.com<br />
To order IHRSA’s Guide to Membership Retention 2007, please log on to www.ihrsastore.com.<br />
Total Health Club Members<br />
by Length of Current Membership<br />
Average = 4.7 years<br />
78 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org
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Savvy Operators! Spreefor IHRSA’S STORE HAS TOOLS TO HANDLE EVERY CORPORATE DEMAND<br />
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IHRSA IS COMMITTED to being a one-stop source for club operators, providing its members with<br />
resources that assist them in building their business and increasing their bottom line. Every year,<br />
IHRSA updates these resources and adds new, valuable materials created by industry experts in<br />
response to members’ requests for guidance.<br />
“Our objective is to help IHRSA members by providing resources that will help them operate their<br />
clubs more efficiently, whether it’s through a publication on best retention practices or a training<br />
DVD for club employees on sales,” Phoebe Anderson, IHRSA’s publications coordinator, tells CBI. “Our<br />
exclusive reports, such as Profiles of Success and the Employee Compensation Report, are vital to<br />
club owners who want to continuously compare their operating statistics to the industry benchmarks.”<br />
This year, IHRSA is offering many new and updated resources to its members, including the following:<br />
IHRSA Print On Demand<br />
For busy clubs of all sizes and types, IHRSA has simplified the marketing process by creating<br />
these professional, predesigned marketing materials—newsletters, flyers, brochures, direct mail, and<br />
sales pieces. They can be easily customized with a company’s logo, address, and special messaging,<br />
printed on demand.<br />
“We developed IHRSA Print On Demand in response to requests by members who want the<br />
quality of IHRSA research customized with their own club branding,” explains Anderson.<br />
2007 IHRSA Profiles of Success Report<br />
The 2007 <strong>In</strong>dustry Data Survey, conducted by IHRSA and the research firm <strong>In</strong>dustry <strong>In</strong>sights, gathers<br />
the latest statistics on the North American health club industry. The survey results, which are<br />
compiled and published in the form of Profiles of Success, include data on membership, patronage,<br />
industry revenues, member market share, member demographics, operating benchmarks, club<br />
growth by region, club prices, payroll, income statement statistics, balance-sheet data, profitability<br />
ratios, and more. Profiles of Success is available in print or PDF format. New this year: IHRSA is<br />
making it easier for clubs to purchase individual sections of the report, which is divided into four<br />
parts, separately.<br />
“With this publication, the club owner has a wealth of knowledge to work with,” notes Anderson. ><br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 79
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2007 IHRSA<br />
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IHRSA’s Guide<br />
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IHRSA’s Guide to Membership Retention:<br />
<strong>In</strong>dustry Lessons on What—and What Not—to Do<br />
Written by John McCarthy, IHRSA’s executive director<br />
emeritus, the second edition of IHRSA’s Guide to<br />
Membership Retention contains the latest industry<br />
statistics plus four case studies on IHRSA clubs with<br />
successful retention programs. This essential text is<br />
based on 25 years of knowledge about membership<br />
retention and provides a comprehensive list of tactical<br />
measures that will aid in reducing membership attrition.<br />
2007 Employee Compensation & Benefits Report<br />
The 2007 IHRSA Employee Compensation & Benefits<br />
Report is the most comprehensive survey of the North<br />
American health club industry’s compensation and<br />
benefits practices. This report provides helpful employee<br />
compensation information for 50 common job titles<br />
(e.g., ownership, management, and staff), as well as<br />
commission rates and benefits practices (e.g., health<br />
benefits, retirement plans, vacation/sick leave, etc.). Data<br />
is presented in terms of company revenues, geographic<br />
region, and number of clubs/facilities operated.<br />
2008 Subscription to Get Active!<br />
Members’ Magazine<br />
Get Active! is a motivational consumer magazine<br />
tailored specifically to health club members and guests<br />
that can be distributed in IHRSA facilities. Providing<br />
club-goers with this quarterly publication reinforces<br />
their decision to belong to a club by highlighting the<br />
countless health and physiological benefits of regular<br />
exercise, and by increasing their awareness about the<br />
numerous services offered by fitness facilities.<br />
The 2007 IHRSA European Market Report<br />
The 2007 IHRSA European Market Report,<br />
produced in conjunction with Deloitte and spon-<br />
80 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
2007 Employee<br />
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Benefits Report<br />
Get Active!<br />
sored by Matrix Fitness Systems/Johnson Health<br />
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industry suppliers, researchers, banks, investors,<br />
insurance companies, and government agencies. It<br />
contains current membership and growth statistics;<br />
an overview of the European market; and individual<br />
snapshots of the club business in 16 countries.<br />
IHRSA Professional Development and<br />
Management DVD Series: Sales<br />
Because club operators have requested simple, easy,<br />
efficient, and affordable ways to train their staff, IHRSA<br />
offers four new sales-training DVDs. Managing the<br />
Sales Team & Process explains how to create and<br />
foster a successful sales team. Selling Club Memberships<br />
demonstrates a five-point plan for generating<br />
membership sales leads; reviews telephone sales skills;<br />
and explains the role of a club tour in the sales process.<br />
Selling Club Services to Corporations provides a<br />
template for clubs to utilize when designing their<br />
corporate sales programs. And The Guide to Selling<br />
Club Services & Products for Non-Sales Professionals<br />
reviews the role of all club employees in the ongoing<br />
sales process.<br />
IHRSA’s Financial Management Tool<br />
The Financial Management Tool (FMT) is an Excelbased<br />
package set in IHRSA’s Uniform Accounting<br />
System—the industry standard. Designed to assist<br />
clubs with financial planning, FMT includes<br />
17 linked spreadsheets that can be easily customized<br />
to address a club’s specific business model and<br />
financial-management needs. It automatically calculates<br />
hundreds of key metrics and compares them to<br />
industry benchmarks and ratios. Profit centers are
The 2007<br />
IHRSA European<br />
Market Report<br />
Professional Development and Management Series<br />
Managing the Sales Team<br />
and Process<br />
Bill McBride<br />
IHRSA Professional<br />
Development and<br />
Management DVD<br />
Series: Sales<br />
individually analyzed, and monthly input for the<br />
whole package takes just 30 minutes.<br />
“The Financial Management Tool allows club<br />
owners and managers to be on top of their numbers<br />
in a way that any professional operator should be,”<br />
industry veteran John Atwood, the developer of the<br />
package, tells CBI. “With FMT, projections become<br />
more accurate, profits centers are analyzed individually,<br />
margins are clarified, and staffing costs are<br />
seen in detail. The return on investment on the FMT<br />
should occur in the first month of use as operators<br />
immediately obtain better data, allowing them to<br />
make better financial decisions.”<br />
Mastering Health Club Management<br />
Exceptional management requires being receptive<br />
to new ideas, filtering out concepts that aren’t right<br />
for one’s business, and employing innovations that<br />
will enhance the club experience for members and<br />
staff. Often, valuable insights don’t trickle down into<br />
the public domain and, thus, are lost to managers<br />
seeking strategies to make their business flourish.<br />
<strong>In</strong> the book Mastering Health Club Management,<br />
13 leading sector specialists share their insights<br />
about market positioning, member profiling, team<br />
building, innovating, club finance, leading teams,<br />
managing a crisis, and more.<br />
IHRSA’s Financial<br />
Management Tool<br />
The Health/Fitness Club Operator’s Guide to<br />
Recruiting and Retaining Great Employees<br />
Recruiting and managing employees effectively is<br />
critical to the success of any business. <strong>In</strong> his book,<br />
The Health/Fitness Club Operator’s Guide to Recruiting<br />
and Retaining Great Employees, author and industry<br />
expert Steve Tharrett offers club operators advice<br />
on hiring, developing, empowering, mentoring, and, if<br />
necessary, firing employees. Tharrett provides practical<br />
“Our objective is to help IHRSA members by providing<br />
resources that will help them operate their clubs<br />
more efficiently.”<br />
tools to help managers develop and lead their team,<br />
including internship and performance-evaluation<br />
forms, and job-description, compensation-plan, and<br />
employee-handbook templates.<br />
“I wrote the Club Operator’s Guide to Recruiting<br />
and Retaining Great Employees to provide club<br />
operators with a one-stop resource for developing<br />
a great employee team,” Tharrett explains. “As the<br />
research indicates, the most profitable clubs and<br />
businesses are those with great employees. But that<br />
doesn’t just happen. It requires a commitment to<br />
recruiting, selecting, educating, and creating a<br />
rewarding employee environment. I believe this<br />
book will give clubs the tools to do just that.” —|<br />
– Jean Suffin, jrsuffin@comcast.net<br />
.com<br />
Mastering Health<br />
Club Management<br />
THE HEALTH/FITNESS CLUB OPERATOR’S<br />
GUIDE TO RECRUITING AND RETAINING<br />
GREAT EMPLOYEES<br />
How to Make<br />
the Right<br />
Decisions About<br />
the Right<br />
People<br />
Stephen J. Tharrett<br />
All of these IHRSA resources are available online at<br />
http://www.ihrsastore.com/clubdeveloper.html<br />
A Comprehensive Handbook<br />
on Hiring, Developing,<br />
Empowering, Mentoring,<br />
and, if Necessary,<br />
Firing Employees<br />
The Health/Fitness<br />
Club Operator’s Guide<br />
to Recruiting and<br />
Retaining Great Employees<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 81
A Unique<br />
WELLNESS<br />
NOTION<br />
84 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org
IT MAY NOT BE WHAT MOST CLUB OPERATORS THINK OF AS A WELLNESS CENTER. Healthtrax<br />
Fitness and Wellness, a chain of medically-affiliated fitness centers based in Glastonbury,<br />
Connecticut, operates much like a traditional IHRSA club, with the same best-of-breed fitness<br />
equipment and programs that have become the industry standard.<br />
But what makes its locations special, what makes them different, is exactly that—their physical<br />
locations. They are not separate, free-standing clubs; they are designed as an integral piece of a healthcare<br />
community, well-positioned as part of a network of health and wellness practitioners of every<br />
sort and specialty, from major hospital partners to individual chiropractors, all in one location.<br />
The Healthtrax Fitness and Wellness model, which first emerged in Hanover, Massachusetts, in<br />
1990, is “a new breed of real estate,” explains Bob Stauble, the director of new business and sales<br />
for Healthtrax. “We’ve branded the building as a community wellness center. It’s a medical building<br />
that has a 35,000-square-foot fitness center as its anchor.”<br />
Eighteen years and 15 community wellness centers later, Healthtrax has perfected a formula that<br />
makes clever and effective use of medical affiliations, collective marketing, and strategic branding—<br />
resulting in high member retention, consistent profits, and continued growth.<br />
Wellness from the ground up<br />
<strong>In</strong> the 1980s, before the days of healthcare reform, hospitals were relatively well-funded and<br />
even expanded beyond their core businesses. <strong>In</strong> some cases, such as in the Chicago area, they<br />
built oversized health clubs on their medical campuses that performed quite well, when<br />
compared to other hospital departments. But the downfall of the now-defunct hospital fitness<br />
center model was that many of the institutions often applied their not-for-profit mentality to what<br />
most believe should be managed as a for-profit business.<br />
“The problem was that, in one example, they weren’t charging themselves rent, and they were just<br />
looking at net income, not EBITDA, not cash flow—so, while it appeared that they were generating a<br />
half a million dollars in profits, by IHRSA’s standards, they were actually losing money to the tune of a<br />
quarter-million dollars a year,” explains Stauble, who watched the phenomenon closely.<br />
It was during this period that Healthtrax, which had a handful of New England clubs in its<br />
portfolio, began to study the medical fitness model carefully, and its current business plan began<br />
to take shape. ><br />
By Jennifer H. Mc<strong>In</strong>erney<br />
Healthtrax has<br />
successfully forged a<br />
rewarding medical link<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 85
WELLNESS NOTION<br />
“<strong>In</strong> the mid-1980s, a hospital built a cardiac rehabilitation<br />
center off of one of our gyms and would make use of it<br />
several days a week,” Stauble recalls. “<strong>In</strong> another case, in<br />
1983, there was a physical therapy facility adjacent to one<br />
of our clubs—we shared equipment and learned that side<br />
of the business.”<br />
From those experiences, Healthtrax developed “the second<br />
generation of a medically-affiliated fitness center<br />
in a large medical building.” Each community wellness<br />
center, typically situated in a relatively affluent suburb with<br />
a population of about 100,000, consists of a two-story Class<br />
A medical office building with a large central atrium that<br />
allows plenty of sunlight to shine down from the second<br />
IS THERE A DOCTOR IN THE CLUB?<br />
How operators can forge a medical connection<br />
It’s true that the medical community focuses on cures and<br />
treatments, while the health club industry favors a more<br />
preventative approach. But the reason that most doctors<br />
are hesitant to refer their patients to health clubs is not—<br />
contrary to popular belief—because they’re afraid they’ll<br />
lose their livelihood, according to Bob Stauble, the director<br />
of new business and sales for Healthtrax Fitness and<br />
Wellness, in Glastonbury, Connecticut. Having worked<br />
closely with hospitals and doctors for nearly three decades,<br />
he’s learned that it’s not competition that they fear, but,<br />
rather, the unknown.<br />
“To their credit, doctors are just so busy—barely getting<br />
through their 11-minute appointments, getting their<br />
prescriptions right, giving all of their advice—that it’s hard<br />
for them to make use of everything that’s available in<br />
healthcare today,” he explains. “They just don’t know what<br />
to expect out there in health clubs, which aren’t regulated<br />
the way traditional healthcare providers are. They don’t want<br />
to refer their patients to a fitness center and then<br />
have them get hurt. If that happens once, they may stop<br />
referring their patients to gyms—period.”<br />
So how can club operators remedy this situation?<br />
One way is to invite a group of doctors to participate in a<br />
medical advisory board or focus group, Stauble suggests.<br />
Give them a membership, introduce them to your club’s<br />
services, and ask them to meet occasionally to provide<br />
feedback on the business. “If they come and see your<br />
systems and procedures firsthand, that’s a huge plus.<br />
There’s no easy solution to physician referrals, but that<br />
helps a lot.”<br />
To operators interested in establishing a formal business<br />
relationship with a hospital or medical practitioner, Stauble<br />
advises, “You really want to convey the notion that you enhance<br />
their core business—not that you’re a new additional business<br />
component. Make sure they understand that, by aligning with<br />
your club, they don’t have to change their business plan.”<br />
86 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
floor. A 35,000-square-foot<br />
Healthtrax fitness center<br />
typically occupies most of<br />
the first floor, sharing space<br />
with some clinical offices,<br />
while the upstairs houses<br />
the offices of doctors and<br />
other medical professionals.<br />
The building itself is<br />
usually constructed by a<br />
third-party developer, who<br />
owns the real estate and<br />
acts as landlord to all of Bob Stauble<br />
the tenants. <strong>In</strong> most cases,<br />
Healthtrax seeks out a hospital partner to attach its name<br />
to the building, thus extending its brand presence beyond<br />
its own medical campus and increasing its market share<br />
in the community.<br />
Together, the hospital and Healthtrax offer a construction<br />
project that presents the most appeal to a developer. “The<br />
benefit to the developer is that, between the hospital and<br />
Healthtrax, the building is almost preleased,” Stauble notes.<br />
“And, if a hospital can bring a 100,000-square-foot project<br />
to a developer, instead of a 50,000-square-foot one, they can<br />
probably get a better deal on development costs and rent by<br />
going with the bigger project.”<br />
“A medical affiliation helps<br />
your credibility, and it appeals<br />
to the kind of member<br />
who’s not interested, or<br />
comfortable, in a traditional<br />
club setting.”<br />
Once the community wellness center has been constructed,<br />
Healthtrax sets out to strike up cooperation agreements, or<br />
strategic partnerships, with its various neighbors.<br />
“The agreement spells out the myriad ways in which<br />
we might cooperate, in terms of cross-referrals and doing<br />
marketing together,” Stauble explains. “We might even share<br />
some of our amenities. For example, a therapy operation<br />
might ask to use our pools during certain hours.”<br />
Differentiation, referrals, profits<br />
Today, Healthtrax Fitness and Wellness represents the<br />
only fitness business model of its kind—which gives it a<br />
measurable advantage over nearby health clubs.<br />
“Being a differentiated fitness center leads to more<br />
profits,” Stauble points out. “When you’re not competing<br />
head-to-head with traditional gyms and health clubs, then
your acquisition cost for the new<br />
member is lower, and your retention<br />
tends to be higher.”<br />
Also, because Healthtrax has positioned<br />
itself within a wellness community,<br />
it’s able to charge a slightly higher<br />
price for membership. “A medical<br />
affiliation helps your credibility, and<br />
it appeals to the kind of member<br />
who’s not interested, or comfortable,<br />
in a traditional club setting.”<br />
The company derives additional<br />
positive benefits, both directly and<br />
indirectly, from its cooperative partnerships<br />
with its medical neighbors. At one<br />
hospital, 600 employees have become<br />
members of the club—which provides<br />
the company with invaluable marketing<br />
power to bolster its corporate aspirations.<br />
At others, the constant referrals<br />
between the hospital partner and the<br />
medical offices create an enormous<br />
amount of foot traffic that Healthtrax<br />
wouldn’t otherwise enjoy. <strong>In</strong> just about<br />
every case, Healthtrax and its medical<br />
neighbors cross-refer—sending members<br />
to their offices and gaining new<br />
prospects from physicians’ patients.<br />
“It’s a steady source of new<br />
members, particularly nontraditional<br />
joiners—people who aren’t already<br />
in shape,” Stauble remarks. “This<br />
arrangement really helps us crack<br />
into that 85% of the population that<br />
doesn’t belong to a health club.”<br />
This innovative model has produced<br />
healthy margins for the business, helping<br />
to turn it into a $35-million company.<br />
Each of its wellness model locations has<br />
about 4,000 members and generates<br />
annual revenues of approximately<br />
$3 million with an EBITDA margin of<br />
over 20%, according to Stauble.<br />
And Healthtrax continues to grow,<br />
with a brand-new center recently completed<br />
in Raleigh, North Carolina, and<br />
two more in the pipeline for 2008. —|<br />
– Jennifer H. Mc<strong>In</strong>erney,<br />
j.mcinerney@fit-etc.com<br />
“This arrangement<br />
really helps us crack<br />
into that 85% of<br />
the population that<br />
doesn’t belong to<br />
a health club.”<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 87
IHRSA’s 27th Annual <strong>In</strong>ternational<br />
Convention and Trade Show<br />
March 5-8, 2008 | San Diego, CA<br />
SPECIAL IHRSA 2008 CONVENTION SECTION<br />
It’s time for<br />
Sunny San Diego!<br />
Thousands of attendees from over 70 countries will log<br />
tens of thousands of miles this month to come together<br />
at IHRSA 2008. It’s almost here—IHRSA 2008, the 27th Annual<br />
<strong>In</strong>ternational Convention and Trade Show! From all four corners of<br />
the world, it’s east meets west meets north meets south… at the<br />
San Diego Convention Center. This gathering is truly the One for All of<br />
the fitness industry, and the celebration won’t be complete without you!<br />
So, if you haven’t made your plans, there’s still time to register. Join us<br />
in San Diego and look forward to the industry’s most anticipated event<br />
of the year. Just take a look at these highlights and be sure to check back<br />
at www.IHRSA2008.org for dates and times:<br />
Outstanding Speakers: Newsman Bob Woodruff<br />
(sponsored by Precor), business guru Kjell Nordström<br />
(sponsored by Technogym), sports analyst Dick Vitale<br />
(sponsored by Matrix), American Medical Association<br />
President Ronald Davis, MD (presented by the<br />
American Journal of Health Promotion).<br />
Comprehensive Education: The IHRSA<br />
Convention is traditionally the place for the most<br />
comprehensive roster of educational sessions, panel<br />
discussions, and topical forums in the industry. This<br />
year will be no exception as dozens of seasoned<br />
industry professionals from around the world share<br />
their expertise in all aspects of succeeding in the health<br />
club business. Visit www.IHRSA2008.org to plan your<br />
schedule with IHRSA’s exclusive Online Scheduler.<br />
Supplier Seminars: Getting the most from<br />
your valuable equipment and services investments is<br />
a necessity when you want to give the most to your<br />
valuable members! So learn from the source… attend<br />
the supplier seminars and understand how to best<br />
leverage your club equipment, products, and services<br />
for success. Supplier Seminars will be presented by the ><br />
continued on page 94<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 89<br />
Photo courtesy of San Diego Convention Center Corporation/Corporate Helicopters
If you want to develop a<br />
world-class brand, the<br />
IHRSA connection can help<br />
Just ask Lindsay G. Merrithew and Jill Stevens Kinney<br />
By Patricia Amend<br />
Consider, if you would, the case of Lindsay G.<br />
Merrithew, a talented individual who studied<br />
theatre at the renowned Juilliard School in<br />
New York City after receiving his undergraduate<br />
degree from Dalhousie University, in Halifax,<br />
Nova Scotia. Now, he’s best known for cofounding<br />
the Merrithew Corporation, in Toronto, the parent<br />
company of STOTT PILATES, along with his wife,<br />
Moira, a former professional dancer. Today, STOTT<br />
PILATES has two corporate training facilities<br />
and 50 licensed training centers in 19 countries,<br />
and more than 15,000 trained instructors in<br />
67 countries. It also manufactures its own line of<br />
Pilates equipment, which is marketed worldwide.<br />
STOTT PILATES first joined IHRSA as a club<br />
member in the late 1980s and later switched to an<br />
associate membership.<br />
Consider also, if you would, the case of Jill Stevens Kinney,<br />
a brilliant woman armed with an MBA, who’s best known<br />
as the cofounder of Club One, <strong>In</strong>c., the San Francisco-based<br />
chain, along with her husband, John, who also holds<br />
an MBA. Today, Club One owns and operates 23 fitness<br />
facilities and manages an additional 72 fitness and wellness<br />
programs, under contract, in 10 states and Canada. Kinney<br />
is also known for her long and intimate association with<br />
IHRSA, which dates back to the early ’80s.<br />
90 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
The One<br />
Merrithew and Kinney are very different people, occupying<br />
different parts of the North American fitness industry, but<br />
both have left an indelible mark on the business. Ironically,<br />
however, there are strong parallels in their careers. Both<br />
have created world-class brands. Both have done so via<br />
successful working relationships with their spouses. And<br />
both have relied heavily on IHRSA—its publications, research<br />
studies, conventions and trade shows, industry advocacy<br />
efforts, etc.—to help them achieve their goals.<br />
Trending into business<br />
Twenty years ago, when the Merrithews<br />
opened their first Pilates<br />
studio in Toronto, the discipline<br />
was best known, and most utilized,<br />
by the dance community.<br />
At first, the husband/wife team<br />
didn’t think they could transform<br />
it into a significant commercial<br />
venture, but, by the late<br />
The Merrithews<br />
’80s, they realized that they’d been<br />
wrong: Pilates, it had become clear,<br />
represented a major business opportunity.<br />
“We recognized that training, while lengthy and somewhat<br />
complicated, was important and there was a real need<br />
for it,” says Merrithew. “Equipment was also hard to get,<br />
so, initially, we designed our own reformer—one that was<br />
both aesthetically and ergonomically appealing, as well as<br />
adjustable to suit the individual user—and, then, an entire
for All:<br />
line. We established a manufacturing facility and began<br />
selling equipment around the world.”<br />
The fitness industry, however, didn’t warm up to Pilates<br />
training immediately, Merrithew explains. “It requires<br />
very specific training. This was something of a barrier to<br />
Pilates’ growth for 10-15 years. But, over time, the fitness<br />
industry has evolved, and now understands the importance<br />
of high-quality Pilates education and equipment.”<br />
Today, the worldwide enthusiasm for Pilates owes much<br />
to the Merrithew Corporation and STOTT PILATES, which,<br />
in turn, credit IHRSA for its ongoing help.<br />
The Merrithews began by training instructors at their<br />
corporate headquarters, but, in 1999, embarked on a<br />
licensing program. Now, in addition to its own Licensed<br />
Training Centers and numerous hosting sites around the<br />
world, a number of club chains, such as Planet Fitness in<br />
Russia, host STOTT PILATES instructor teams to train their<br />
staff and, sometimes, the general public. The company also<br />
offers Full Solutions, a consulting service that helps fitness<br />
facilities create successful Pilates programs.<br />
“The company has been growing by double digits<br />
yearly,” reports Merrithew. “Exhibiting at IHRSA’s annual<br />
trade shows was a great way for us to expose our company<br />
to the domestic and international markets,” Merrithew<br />
attests. “<strong>In</strong> addition, as our business has grown, we’ve looked<br />
to the IHRSA convention for help with our professional<br />
staff development. We send more staff people to the IHRSA<br />
event than to any other show.”<br />
<strong>In</strong>vigorating an industry<br />
IHRSA, it seems, has played a significant role in Kinney’s<br />
career virtually from the beginning.<br />
A professional downhill ski racer prior to attending<br />
college, she brought a sports-oriented focus to her studies,<br />
and obtained her MBA from the University of California<br />
at Berkeley. A short while later, she became the business<br />
manager of Physis, an innovative new wellness company that<br />
happened to be located next to the Western Athletic Club<br />
(WAC) in San Francisco. She soon met WAC owners Jim<br />
Gerber, Pete Jones, and John Melin, who, recognizing her<br />
potential, hired her to manage The Bay Club. Later, as the<br />
company’s chief operating officer (COO), she oversaw the two<br />
WAC sites in San Francisco, plus additional facilities in<br />
Dallas, Houston, and Seattle, Washington.<br />
SPECIAL IHRSA 2008 CONVENTION SECTION<br />
Kinney attended her first IHRSA convention in 1984<br />
at Gerber’s suggestion. “He said it was a great way to<br />
network and to learn about the industry,” she recalls, “and<br />
he was right.” It wasn’t long before she became involved<br />
with IHRSA’s board of directors, initially helping to choose<br />
speakers for the convention.<br />
<strong>In</strong> 1986, she left WAC to become a consultant, and then,<br />
nursing her own dream, to create a business plan for Club<br />
One—a smaller fitness facility that would<br />
offer wellness services and a high level of<br />
personal care. She met John Kinney,<br />
who liked the Club One concept,<br />
as well as Jill. The two became<br />
business partners, married, and<br />
opened the first Club One in 1991.<br />
John served as CEO, and Jill, as<br />
COO. “It was a nice balance in<br />
terms of skill sets,” she says. “We<br />
really enjoy working together.”<br />
Kinney<br />
While running that first club, the<br />
two relied on IHRSA’s staff for basic<br />
information about a host of vital issues—from<br />
membership agreement terms to political and tax issues<br />
specific to the state of California. “I’d call an IHRSA staff<br />
member, and, a few hours later, they’d have the information<br />
for me.” They continued to call on IHRSA as they nurtured<br />
Club One, transforming it into one of the fastest-growing club<br />
companies in the country, and also continued giving back:<br />
Kinney served as chairperson of IHRSA’s market research<br />
committee for five years, giving her a first glance at—and<br />
a chance to affect—industry developments.<br />
Two years ago, the Kinneys hired a new management team<br />
to run Club One, while retaining their ownership, in order to<br />
pursue other interests. John now runs his own biodiesel fuel<br />
manufacturing company. Jill remains involved in the industry,<br />
as the managing director of Clubsource Development Partners,<br />
LLC, which designs and builds new clubs under the Club One<br />
brand. Club One, <strong>In</strong>c., then manages them under contract.<br />
And IHRSA still figures prominently in the picture.<br />
“I’m on the board of three start-ups—a wellness company,<br />
a women-only concept, and a teen fitness center,” she explains.<br />
“I’ve taken people from all three to IHRSA conventions,<br />
advising them to make friends and go to every workshop they<br />
can. They come away overwhelmed… but with a realistic sense<br />
of the possibilities.” —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 91
Thank You To Our Sponsors<br />
The IHRSA 2008 <strong>In</strong>ternational Convention and Trade Show would not be possible without<br />
the generous support of a number of IHRSA’s Associate Members, who sponsor various<br />
activities and events throughout the convention. We gratefully acknowledge their<br />
participation and commitment to enhancing our programming efforts.<br />
financial<br />
92 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Software
Motionsoft<br />
ideas implemented sm<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 93<br />
<br />
<br />
<br />
<br />
Black For B&W applications<br />
PMS Cool Gray 5<br />
PMS Red186<br />
White on PMS 186
Photo courtesy of San Diego Convention Center Corporation<br />
SPECIAL IHRSA 2008 CONVENTION SECTION<br />
< continued from page 89<br />
following companies: Concept2; American Specialty<br />
Health; AON; Power Plate; CSI Software; Clean<br />
Holdings; Polar; and Sunlight Saunas.<br />
Cutting-edge Workouts: Group exercise<br />
has become a true differentiator in the club landscape in<br />
recent years. Classes that take your members to new heights<br />
of fitness and entertainment are annually showcased at the<br />
IHRSA Convention. And you can participate. Here’s a<br />
listing of scheduled classes:<br />
The Balanced Body EXO Chair:<br />
Functional Pilates at its Best<br />
Sponsored by Balanced Body<br />
GRAVITY :: Grandslam<br />
Sponsored by efi Sports Medicine<br />
Les Mills Sampler Class of BODYATTACK,<br />
BODYCOMBAT, and BODYJAM<br />
Sponsored by Les Mills <strong>In</strong>ternational<br />
BODYFLOW<br />
Sponsored by Les Mills <strong>In</strong>ternational<br />
BODYPUMP<br />
Sponsored by Les Mills <strong>In</strong>ternational<br />
Peak Pilates: MVe Chair and Reformed Circuit Training<br />
Sponsored by Peak Pilates<br />
Strength Without Boundaries<br />
Sponsored by Power Systems<br />
Rowbics <strong>In</strong>door Rowing with QuadCore Conditioning<br />
Sponsored by Rowbics<br />
Sgt. Ken’s Fit Camp<br />
Sponsored by SPRI Products, <strong>In</strong>c.<br />
Cardio/Circuit/Stretch by Jazzercise<br />
Sponsored by SPRI Products, <strong>In</strong>c.<br />
Work Out with a Whole New Slant with Kimberly Spreen<br />
Sponsored by SPRI Products, <strong>In</strong>c.<br />
STOTT PILATES Matwork for Men (...but women do it, too!)<br />
Sponsored by STOTT PILATES<br />
The Trade Show on the Waterfront: Visit<br />
the Trade Show and marvel at virtually every type of<br />
equipment, supply, and service available to the fitness<br />
club operator. Don’t miss these features on the Trade<br />
Show Floor:<br />
94 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
See you in San Diego!<br />
Register Today for IHRSA 2008<br />
T: 800-228-4772 U.S. & Canada<br />
+1 617-951-0055 <strong>In</strong>ternational<br />
F: 617-737-3323<br />
M: IHRSA, 263 Summer St., Boston, MA 02210<br />
W: www.ihrsa2008.org<br />
IHRSA Group Purchasing: Come meet all of the<br />
companies participating in this exceptional savings<br />
program, exclusively for IHRSA members.<br />
Relaxation Stations, sponsored by Twin Oaks: Back by<br />
popular demand, enjoy a soothing massage, the perfect<br />
break from an energy-filled trade show adventure!<br />
MDA Free Throw Competition, to benefit <strong>Augie</strong>’s Quest:<br />
Go for “nothing but net” as IHRSA raises dollars to fund<br />
critical research for amyotrophic lateral sclerosis (ALS).<br />
Flooring donated by: Fitness Flooring<br />
Basketball hoops donated by: GoalSetter Systems<br />
Sanitizing Stations, sponsored by GoJo: Located throughout<br />
the Trade Show floor, visit often and stay germ-free.<br />
<strong>In</strong>ternet Kiosks, sponsored by Conexion: Just outside<br />
the Trade Show floor in the Convention Center Lobby,<br />
log on and check up on your e-mail and the latest news!<br />
IHRSA Pavilion: Just outside the Trade Show floor, across<br />
from the Registration Desk, stop by and say hello to IHRSA<br />
ambassadors and get all the information you need to get<br />
the most from your association!<br />
The Fourth Annual Technology Summit: IHRSA is<br />
pleased to welcome back CheckFree for the fourth consecutive<br />
year of sponsoring this important summit. As the need<br />
for comprehensive technology solutions continues to grow<br />
for health clubs worldwide, CheckFree offers the Summit<br />
to all convention attendees. Visit www.IHRSA2008.org for<br />
all the details.<br />
The Beach Bash: For the third year, <strong>Augie</strong>’s Quest,<br />
honoring longtime industry icon <strong>Augie</strong> Nieto, will throw<br />
the Bash to raise money and increase awareness about<br />
the need for research to cure amyotrophic lateral sclerosis<br />
(ALS), commonly known as Lou Gehrig’s disease. —|
At the IHRSA 2008 Trade Show, March 6-8, on the<br />
southern California waterfront, the views will be<br />
spectacular both outside and inside the San Diego<br />
Convention Center! The stunning space will be<br />
transformed into the industry’s best, and most<br />
exciting, showcase of products and services from<br />
more than 400 exhibitors. All of the major<br />
fitness-equipment manufacturers, the industry’s<br />
finest service providers and suppliers, and<br />
specialty and niche product developers will be on<br />
hand to share with fitness professionals all of the<br />
latest innovations that will help improve day-to-day<br />
business, generate new business, retain customers,<br />
resolve problems, facilitate growth, and more.<br />
TRADE SHOW PRODUCT PREMIER<br />
IHRSA’s 27th Annual <strong>In</strong>ternational<br />
Convention and Trade Show<br />
Prepare to be awestruck by the best products the industry has to offer<br />
To register for the trade show, log on to<br />
www.ihrsa.org/register. You can attend all three<br />
days of the show, plus the early-morning<br />
exercise sessions, for just $40.<br />
Some of the products that will be on display<br />
at the show are described in this section;<br />
additional details and live product demonstrations<br />
will be available at the convention center.<br />
The following list includes confirmed exhibitors,<br />
as of January 1, 2008. For a current list of<br />
show exhibitors by booth location, log on to<br />
www.ihrsa.org/exhibitors, or consult the IHRSA<br />
Exhibitor Directory, which will be available at<br />
the show. ><br />
March 5-8, 2008 | San Diego, California<br />
Trade Show Hours<br />
San Diego Convention Center | Halls A-F<br />
Thursday, March 6 1 p.m.-6 p.m. Trade Show<br />
Friday, March 7 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
www.ihrsa.org www.ihrsa.org | MARCH 2008 | Club Business Business <strong>In</strong>ternational <strong>In</strong>ternational 95<br />
Trade Show Product Premier continued
Visit us at IHRSA 2008, Booth #1249
2XL Corporation - Gymwipes<br />
See our ad on page 129<br />
2415 Braga Drive<br />
Broadview, IL 60155<br />
888-977-3726<br />
708-344-4090<br />
Fax: 708-344-4095<br />
sales@2xlcorp.com<br />
www.gymwipes.com<br />
Booth #4411<br />
GymWipes Anti-Bacterial formula PLUS provides the<br />
highest level of disinfectant wipes for all health club and<br />
equipment surfaces. The freshly scented alcohol-free,<br />
phenol-free, and bleach-free formula is effective against<br />
E.coli, Staph, MRSA, Tuberculosis, HIV-1, and the<br />
Norwalk virus.<br />
3D ART (DYNAFORCE 3D)<br />
12 Tannery Road #09-06<br />
Singapore 347722<br />
Republic of Singapore<br />
65-9109-8363<br />
65-9637-8391<br />
Fax: 65-6842-3066<br />
annie@3dart.com.sg<br />
www.3dart.com.sg<br />
Booth #128<br />
3D ART provides 3-D drawings and fly-throughs to help<br />
operators visualize their club and budget set-up costs<br />
before construction begins. It is also a powerful marketing<br />
tool to help sign up new members and launch a club.<br />
A-1 Textiles<br />
See our ad on page 118<br />
P.O. Box 5259<br />
Chatsworth, CA 91313<br />
800-351-1819<br />
818-890-6744<br />
Fax: 800-453-0952<br />
linen@a1textiles.com<br />
www.a1athleticTowels.com<br />
Booth #4326<br />
A-1 Textiles offers five quality levels of Golden Mills<br />
Towels for every type of club, spa, and resort. New<br />
addition: softer, more absorbent Golden Mill Utility<br />
Towels are 100% Ring Spun cotton to please club<br />
members and save the environment.<br />
AB Coaster<br />
See our ad on page 148<br />
P.O. Box 9<br />
Chester, NJ 07930<br />
866-219-5335<br />
908-879-2713<br />
Fax: 908-879-5717<br />
info@abcoaster.com<br />
www.abcoaster.com<br />
Booth #535<br />
The Ab Coaster exercise machine works exercisers’<br />
abs from the bottom up, like a hanging leg raise. The<br />
biometrically-designed curved track helps users stay in<br />
perfect form through a full range of motion, without<br />
straining the neck or lower back.<br />
ABC Financial Services, <strong>In</strong>c.<br />
See our ad on page 48<br />
8320 Highway 107<br />
Sherwood, AR 72120<br />
800-551-9733<br />
501-515-5000<br />
Fax: 501-992-0801<br />
info@abcfinancial.com<br />
www.abcfinancial.com<br />
Booth #726<br />
ABC Financial Services’ Datatrak Software is a complete<br />
Web-based club-management software. New to Datatrak:<br />
electronic agreement entry, POS credit card processing,<br />
fingerprint technology, 24-hour access integration, and<br />
custom branding. Onsite training and 24/7 live support<br />
are included.<br />
A Best Enterprises, <strong>In</strong>c.<br />
12670 E. 132nd Ave.<br />
Brighton, CO 80601-7111<br />
800-731-5088<br />
303-659-4477<br />
Fax: 303-659-4488<br />
info@glasswalls.com<br />
www.glasswalls.com<br />
Booth #712<br />
A Best Enterprises manufactures structural glass walls<br />
and DOUBLEPLAY moveable walls for squash and<br />
racquetball courts. DOUBLEPLAY’s patented system<br />
utilizes scissor-arm supports to provide exceptional<br />
stability. It’s the only moveable wall that is trackless<br />
and self-supporting.<br />
ABSOLO<br />
1979 Marcus Ave. #210<br />
Lake Success, NY 11042<br />
877-422-7656<br />
516-622-2354<br />
Fax: 516-622-2201<br />
sales@absolofitnessinc.com<br />
www.absolo.com<br />
Booth #4046<br />
ActivTrax, LLC<br />
849-J Quince Orchard Blvd.<br />
Gaithersburg, MD 20878<br />
866-879-8729<br />
301-840-0040<br />
Fax: 301-840-0041<br />
info@activtrax.com<br />
www.activtrax.com<br />
Booth #4425<br />
ActivTrax helps club owners sell more memberships for<br />
more money by providing an easy means of “up-selling”<br />
every new member at the point of sale. Its sales system<br />
and its Web-based technology allow clubs to meet every<br />
member’s fitness budget.<br />
Advecor, <strong>In</strong>c.<br />
7428 Trade St.<br />
San Diego, CA 92121<br />
858-397-1400<br />
Fax: 858-397-1401<br />
info@advecor.com<br />
www.advecor.com<br />
Booth #4616<br />
Meet UFC Hall of Famer Ken Shamrock and explore<br />
another innovative, breakthrough program for 2008 f<br />
rom the leader in direct-mail marketing solutions. This<br />
program will grow clubs’ business and profits! Visit the<br />
booth for Shamrock’s appearance schedule.<br />
Aerobics and Fitness Association of<br />
America (AFAA)<br />
See our ad on page 104<br />
15250 Ventura Blvd., Ste. 200<br />
Sherman Oaks, CA 91403<br />
800-225-2322<br />
818-905-0040<br />
Fax: 818-990-5468<br />
www.afaa.com<br />
Booth #3938<br />
Attention fitness professionals: come explore AFAA’s<br />
booth (#3938). AFAA is the one-stop source for educational<br />
services, including certifications, workshops, written and<br />
practical exams, DVDs, CDs, books, manuals, continuing<br />
education, and a new 4,500-square-foot video production<br />
studio—and much more.<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
Aerobic Microphones Australia Pty, Ltd.<br />
849 Almar Ave., Ste. C #288<br />
Santa Cruz, CA 95060<br />
831-458-1800<br />
Fax: 831-420-3642<br />
johnp@aeromic.com.au<br />
www.aeromic.com.au<br />
Booth #633<br />
Aerobic Microphones will be featuring the user-friendly<br />
Aeromix 2+2DC Stereo Mixer from Fitness Audio;<br />
SoundEar SPL Monitors, which can keep a lid on<br />
studio sound level; and the recently upgraded<br />
Aeromic, Cyclemic, and E*Mic headset microphones<br />
for fitness instructors.<br />
Aeromat/Ecowise Fitness Product<br />
2070 Zanker Road<br />
San Jose, CA 95131<br />
877-278-6158<br />
408-437-8882<br />
Fax: 707-221-4040<br />
info@aeromats.com<br />
www.aeromats.com<br />
Booth #3349<br />
Aeson Flooring Systems<br />
See our ad on page 118<br />
4701 Bath St., Bldg. 46B<br />
Philadelphia, PA 19137<br />
800-523-0960<br />
215-636-9000<br />
Fax: 267-672-2912<br />
info@aesonflooring.com<br />
www.aesonflooring.com<br />
Booth #636<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Aeson offers a full line of flooring systems for athletic,<br />
fitness, and sports activities, including hardwood,<br />
vinyl, and rubber surfaces, plus subfloors for both<br />
permanent and portable use. Aeson also features<br />
installation and maintenance products, technical<br />
support, and financing services.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 97<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Affiliated Acceptance Corporation<br />
See our ad on page 182<br />
P.O. Box 790001, N. State Hwy. 5<br />
Sunrise Beach, MO 65079<br />
800-233-8483<br />
573-374-9970<br />
Fax: 573-374-9972<br />
businessdevelopement@affiliated.org<br />
www.affiliated.org<br />
Booth #3936<br />
Affiliated Acceptance Corporation has released the latest<br />
upgrade of its FrontDesk <strong>In</strong>teractive facility-management<br />
software. This release includes the new and improved<br />
prospecting system, integrated credit card POS<br />
processing, complete department-level reporting,<br />
and the Personal Training package.<br />
Airex<br />
See our ad on page 109<br />
<strong>In</strong>dustrie Nord<br />
Sins, CH-5643<br />
Switzerland<br />
41-41-789-6648<br />
Fax: 41-41-789-6660<br />
harald.werz@alcan.com<br />
www.alcanairex.com<br />
Booth #4340<br />
98 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Airex provides the fitness industry with high-quality<br />
exercise mats. Come see the company’s new mat<br />
hanging system that will help facilities save space, as well<br />
as the YogaPilates190 that has taken the Pilates market<br />
by storm.<br />
Alexandave <strong>In</strong>dustries Co. Ltd.<br />
9F-1, No. 203 Gong Yuan Road Linkou<br />
Taipei County 244<br />
Taiwan<br />
886-2-26002671<br />
Fax: 886-2-26002670<br />
alex168@alexandave.com<br />
www.alexandave.com<br />
Booth #322<br />
Alexandave <strong>In</strong>dustries offers an extensive line of<br />
weight-training equipment and fitness accessories<br />
for the health club market.<br />
Alloy Fitness Network<br />
10 Abeel Road<br />
Cranbury, NJ 08512<br />
877-348-8889<br />
609-619-8878<br />
Fax: 609-619-8760<br />
fitness@alloymarketing.com<br />
www.alloymarketing.com<br />
Booth #839<br />
The Alloy Fitness Network consists of 2,100-plus clubs<br />
that receive free product samples and in-gym promotions<br />
for members. Additionally, it brings national advertisers<br />
who pay gym partners for hosting advertisement displays.<br />
These services are provided at no cost to clubs.<br />
American College Of Sports Medicine<br />
See our ad on page 185<br />
401 W. Michigan St.<br />
<strong>In</strong>dianapolis, IN 46202-3233<br />
800-486-5643<br />
317-637-9200<br />
Fax: 317-634-7817<br />
certification@acsm.org<br />
www.acsm.org<br />
Booth #304<br />
The American College of Sports Medicine (ACSM) is<br />
leading the way to better health and fitness through<br />
research, education, advocacy, and its newest program,<br />
Exercise is Medicine. Since 1975, ACSM has certified over<br />
35,000 health, fitness, and clinical exercise professionals.<br />
American Council On Exercise<br />
4851 Paramount Drive<br />
San Diego, CA 92123<br />
800-825-3636<br />
Fax: 858-279-8064<br />
support@acefitness.org<br />
www.acefitness.org<br />
Booth #1026<br />
Advance staff expertise, increase revenue, and enhance<br />
member services with the American Council On<br />
Exercise’s Club Partnership Program. Receive facilityand<br />
staff-assessment tools, staff development and career<br />
planning, and discounted materials and exam fees on<br />
ACE’s NCCA-accredited fitness certifications.<br />
American Specialty Health<br />
777 Front St.<br />
San Diego, CA 92101<br />
800-848-3555<br />
Fax: 619-237-2346<br />
Bretth@ASHN.com<br />
www.ashcompanies.com<br />
Booth #739<br />
American Specialty Health provides comprehensive<br />
benefit offerings to health plans and employer groups.<br />
ASH companies cover over 11 million members in benefit<br />
plans; over 73 million members in affinity discount<br />
programs; and over 750,00 members in its new<br />
wellness program.
Am-Finn Sauna Company<br />
228 E. Plaza St., Ste. B-226<br />
Eagle, ID 83616<br />
800-237-2862<br />
208-286-0460<br />
Fax: 208-286-0290<br />
jvanderpool@mxxi.com<br />
www.saunasolutions.com<br />
Booth #4549<br />
Am-Finn Sauna & Steam is a leading manufacturer of<br />
saunas and steam rooms nationwide. Saunas, steam<br />
rooms, heaters, parts and accessories—it is the one-stop<br />
solution for clubs’ needs.<br />
ANGELA LAGANA srl<br />
Via G. Di Vittorio, 11<br />
Bologna<br />
Granarolo Emilia, Bologna 40057<br />
Italy<br />
+39 051-763418<br />
+39 339-7854079<br />
Fax: +39 051-763532<br />
v.strazzari@byoteam.it<br />
www.byoteam.it<br />
Booth #4739<br />
Byoteam Products, created by a cosmetics company<br />
present on the international market since 1938 (70th<br />
anniversary), meet the needs of those who play sports.<br />
Byoteam is made up of three ranges: Physiocare,<br />
Beautycare, and Leisure.<br />
AptusSoft<br />
23 Crosby Drive<br />
Bedford, MA 01730<br />
781-275-9191<br />
Fax: 781-275-6446<br />
cms@aptussoft.com<br />
www.aptussoft.com<br />
Booth #2454<br />
AptusSoft offers unmatched performance and<br />
scalability, real-time, exportable dashboards,<br />
comprehensive retention tools, integrated<br />
scheduling— all the ingredients to suit small, medium,<br />
and large personal training, fitness, multipurpose, and<br />
sports facilities. Unleash the power of technology to<br />
run a fitter business.<br />
ASF <strong>In</strong>ternational<br />
See our ad on pages 2, 3 &101<br />
640 Plaza Drive, Ste. 300<br />
Highlands Ranch, CO 80129<br />
800-227-3859<br />
303-986-9563<br />
Fax: 303-914-2744<br />
info@asfint.com<br />
www.asfinternational.com<br />
Booth #2936<br />
Stop by the ASF <strong>In</strong>ternational booth and check out<br />
Online Point of Sale. This new application allows<br />
operators to stay connected to their business by<br />
reviewing sales data, creating custom reports, and<br />
more—all without stepping foot in their club.<br />
Aspen <strong>In</strong>formation Systems<br />
See our ad on page 144<br />
6607 Ampton Drive<br />
Spring, TX 77379<br />
800-414-0343<br />
281-320-0343<br />
Fax: 281-251-7271<br />
sales@aspensoftware.com<br />
www.aspensoftware.com<br />
Booth #4228<br />
Aspen’s Visual Clubmate software suite provides<br />
powerful member management, check-in, incentive<br />
points, credit book, scheduling, POS, inventory, EFT,<br />
receivables, fitness testing, exercise prescription, and<br />
logging. These modular-based programs are designed<br />
specifically for managing the needs of today’s memberbased<br />
facilities.<br />
Athletic Business<br />
4130 Lien Road<br />
Madison, WI 53704<br />
800-722-8764<br />
608-249-0186<br />
Fax: 608-249-1153<br />
editors@athleticbusiness.com<br />
www.athleticbusiness.com<br />
Booth #4321<br />
Athletic Business produces a monthly magazine for<br />
owners and operators of athletic, recreation, and fitness<br />
facilities, and the Athletic Business Conference & Expo,<br />
held annually in November or December.<br />
Athletic Republic<br />
2301 25th St. South, Ste. E<br />
Fargo, ND 58103<br />
888-226-3278<br />
701-241-9018<br />
Fax: 701-232-0119<br />
info@athelticrepublic.com<br />
www.athleticrepublic.com<br />
Booth #321<br />
Visit us at IHRSA 2008, Booth #526<br />
Company names in ORANGE are Convention Sponsors<br />
Athletic Republic is a science-based sports training<br />
system that has delivered results to over 500,000<br />
athletes, including more than 2,500 Olympic and<br />
professional athletes. Its sport-specific programs<br />
and patented equipment give athletes a competitive<br />
advantage at every level.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 99<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
100 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Athletix Products by Contec, <strong>In</strong>c.<br />
See our ad on page 200<br />
525 Locust Grove<br />
Spartanburg, SC 29303<br />
800-289-5762<br />
864-503-8333<br />
Fax: 864-503-8444<br />
athletixproducts@contecinc.com<br />
www.athletixproducts.com<br />
Booth #917<br />
Athletix Guide Rod Wipes provide an easy, one-step<br />
process to cleaning and protecting guide rods.<br />
They apply just the right amount of PTFE protective<br />
lubricant, repelling dust and preventing excess lubricant<br />
from dripping and running between weight plates.<br />
Avanti Fitness, <strong>In</strong>c./CardioGym<br />
1609 S. Grove Ave., Ste. 103<br />
Ontario, CA 91761<br />
888-499-5533<br />
Fax: 909-673-0478<br />
connie@avantifitness.com.au<br />
www.cardiogym.com<br />
Booth #4316<br />
The CG-5000 Commercial CardioGym allows users to<br />
sustain a continuous cardio and strength workout while<br />
hitting all their muscle groups in half the time, using its<br />
adjustable pulley system and quality recumbent bike.<br />
It’s a must-see in 2008!<br />
AV Now, <strong>In</strong>c.<br />
100 Pioneer St., Ste. B<br />
Santa Cruz, CA 95060<br />
800-491-6874<br />
831-425-2500<br />
Fax: 831-423-0253<br />
sales@avnow.com<br />
www.avnow.com<br />
Booth#625<br />
The new Fit For Sound, available through AV Now, is<br />
the ideal rack-mounted solution for iPod music<br />
playback for fitness instructors, gym owners, facilities<br />
directors, and group-exercise managers. It’s also great<br />
for iPod Video Playback.<br />
Balanced Body Pilates<br />
See our insert<br />
8220 Ferguson Ave.<br />
Sacramento, CA 95828<br />
800-PILATES<br />
916-388-2838<br />
Fax: 916-379-9277<br />
info@pilates.com<br />
www.pilates.com<br />
Booth #3236<br />
Balanced Body offers flexible Pilates equipment and<br />
training packages for clubs. Come try the EXO Chair—<br />
the first Pilates Chair to offer a full-body workout. It’s<br />
great for group-exercise programming or launching<br />
Pilates programming with minimal investment.
Visit us at IHRSA 2008, Booth #720<br />
Visit us at IHRSA 2008, Booth #404
Ball Dynamics <strong>In</strong>ternational, LLC<br />
See our ad on page 186<br />
14215 Mead St.<br />
Longmont, CO 80504<br />
800-752-2255<br />
Fax: 877-223-2962<br />
info@fitball.com<br />
www.fitball.com<br />
Booth #1042<br />
Ball Dynamics has been supplying the professional<br />
market since 1991. Name brands include FitBALL,<br />
Gymnic, and Original Pezzi. Over 13 new FitBALL<br />
products are available for 2008, including FitBALL<br />
HeavyMeds with straps, FitBALL 5/1 Balance Board<br />
kit, and FitBALL MiniMeds.<br />
BH North America Corporation<br />
20155 Ellipse<br />
Foothill Ranch, CA 92610<br />
800-475-7899<br />
Fax: 949-206-0350<br />
fitness@bhnorthamerica.com<br />
www.bhnorthamerica.com<br />
Booth #1446<br />
As one of the world’s largest fitness equipment<br />
manufacturers, BH is a world leader in building<br />
high-quality fitness equipment for the world’s best<br />
24-hour access health clubs. BH will have all of its<br />
exciting new models on display.<br />
Big Ass Fans<br />
2425 Merchant St.<br />
Lexington, KY 40511<br />
877-BIG-FANS<br />
859-233-1271<br />
Fax: 859-233-0139<br />
info@bigassfans.com<br />
www.bigassfans.com<br />
Booth #604<br />
Big Ass Fans’ 6’-24’ diameter ceiling fans keep members<br />
comfortable year-round without blasting the AC or<br />
risking overheating. Low operating costs and virtually<br />
silent operation make the PowerfoilPlus from Big Ass<br />
Fans the choice for fitness and recreation centers.<br />
Biometrics Nutrition & Fitness<br />
15825 Shady Grove Road, Ste. 10<br />
Rockville, MD 20850<br />
866-246-1922<br />
240-683-6315<br />
Fax: 240-683-6312<br />
info@BiometricsHealth.com<br />
www.BiometricsHealth.com<br />
Booth #1618<br />
Continuing its tradition of bringing exceptional weightmanagement<br />
products to the health and fitness industry,<br />
Biometrics Nutrition & Fitness is now offering three new<br />
Web-based products to meet the needs of clients: My<br />
Diet Coach, Fit4Kidz, and My Peak Performance.<br />
BIOSPACE, <strong>In</strong>c.<br />
8820 Wilshire Boulevard, Ste. 310<br />
Beverly Hills, CA 90211<br />
310-358-0360<br />
Fax: 310-358-0370<br />
dj@biospaceamerica.com<br />
www.biospaceamerica.com<br />
Booth #643<br />
BIOSPACE has revolutionized Body Composition<br />
Analysis using patented DSM-BIA technology. Within<br />
one minute, the <strong>In</strong>Body measures the entire body to<br />
provide a result sheet that reveals body-fat percentage,<br />
segmental lean mass, BMR, body water, overall<br />
muscular balance, and more.<br />
BioTech Research<br />
7800 Whipple Ave. N.W.<br />
North Canton, OH 44720<br />
330-494-5504<br />
Fax: 330-497-6847<br />
custserv@biotechresearch.com<br />
www.biotechresearch.com<br />
Booth #320<br />
A division of SCI, BIOTECH RESEARCH develops,<br />
manufactures, and promotes an entire line of health,<br />
fitness, and weight-loss products, including exercise<br />
programs, vitamins, nutritional supplements, and<br />
exercise equipment.<br />
Blue Fish Active Wear<br />
777 N.W. 72nd Avenue, Ste. 2044<br />
Miami, FL 33126<br />
305-267-9494<br />
Fax: 305-267-9427<br />
bea@bluefishactivewear.com<br />
www.bluefishactivewear.com<br />
Booth #223<br />
Blue Fish is a high-end activewear company that has<br />
been on the leading edge of fitness and fashion since<br />
1998. Blue Fish captures the color, passion, and fit<br />
known by women around the world.<br />
BOD Nutrition, <strong>In</strong>c. - bodLab<br />
5348 Vegas Drive, Ste. C-846<br />
Las Vegas, NV 89108<br />
702-997-5226<br />
Fax: 702-997-5178<br />
info@bodlab.com<br />
www.bodlab.com<br />
Booth #4618<br />
Meet UFC Hall of Famer Ken Shamrock and sample the<br />
company’s pure line of fitness supplements and readyto-eat<br />
customized organic meals. Now clubs can change<br />
their members’ eating habits, boost their success, and<br />
increase retention like never before.<br />
Body Bar Systems<br />
1942 Broadway, Ste. 211<br />
Boulder, CO 80302<br />
800-500-2030<br />
303-938-6867<br />
Fax: 303-938-6860<br />
info@bodybars.com<br />
www.bodybar.com<br />
Booth #4310<br />
Body Bar Systems is committed to enhancing the fitness<br />
and well-being of the world by providing quality products<br />
and education with passion, sustainability, and fun,<br />
including the original Body Bar, award-winning<br />
Body Bar Flex, and Master Your Body DVDs.<br />
Body Bike North America<br />
28 Johnny Drive<br />
Farmingdale, NJ 07727<br />
732-921-5939<br />
732-919-1415<br />
Fax: 908-345-0555<br />
sandra@body-bike.com<br />
bodybikeusa@aol.com<br />
www.body-bike.com<br />
Booth #622<br />
BodyBike is recognized worldwide for its uniquely<br />
designed indoor cycles. The bikes’ key features are<br />
simplicity, durability, and low maintenance. At IHRSA<br />
2008, BodyBike is excited to introduce its newest<br />
addition: The BodyBike Classic Supreme.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 103<br />
Trade Show Product Premier continued
Bodyblade/Hymanson, <strong>In</strong>c.<br />
P.O. Box 5100<br />
Playa Del Rey, CA 90296<br />
800-772-5233<br />
310-578-6500<br />
Fax: 310-827-3400<br />
moreinfo@bodyblade.com<br />
www.bodyblade.com<br />
Booth #4447<br />
Body Care Resort, <strong>In</strong>c.<br />
1815 W. 205th St., Ste. 106<br />
Torrance, CA 90501<br />
310-782-3992<br />
Fax: 310-388-1519<br />
sales@bodycareonline.com<br />
www.bodycareonline.com<br />
Booth #644<br />
Body Masters Sports <strong>In</strong>dustries, <strong>In</strong>c.<br />
700 E. Texas Ave.<br />
Rayne, LA 70578<br />
800-325-8964<br />
337-334-9611<br />
Fax: 337-334-6726<br />
sales@body-masters.com<br />
www.body-masters.com<br />
Booth #2944<br />
The Premiere Series and matching MT Series<br />
multistation units feature proprietary oval tubing design<br />
combined with traditional Body Masters function,<br />
durability, and quality. Gas spring-assisted seat<br />
adjustments and counterbalanced movements make<br />
these units user-friendly for both men and women.<br />
Body-Solid<br />
See our ad on page 171<br />
1900 S. Des Plaines Ave.<br />
Forest Park, IL 60130<br />
800-833-1227<br />
Fax: 708-427-3556<br />
info@bodysolid.com<br />
www.bodysolid.com<br />
Booth #2446<br />
Body Togs, <strong>In</strong>c.<br />
13191 Starkey Road, Ste. 3<br />
Largo, FL 33773<br />
727-507-8400<br />
Fax: 727-507-8411<br />
michael@bodytogs.com<br />
www.bodytogs.com<br />
Booth #406<br />
BodyTogs add extra weight to the calves in an<br />
ergonomically correct and evenly distributed manner.<br />
They can be used to burn calories and tone muscle while<br />
shopping, running errands, going to work, housecleaning,<br />
walking the dog, and during workout sessions.<br />
Body Training Systems<br />
2130 Newmarket Pkwy.<br />
Marietta, GA 30067<br />
800-729-7837<br />
770-989-4700<br />
Fax: 770-989-4710<br />
info@bodytrainingsystems.com<br />
www.bodytrainingsystems.com<br />
Booth #3148<br />
BTS, a division of The STEP Company, provides branded<br />
systems with comprehensive management,<br />
programming, training, and marketing resources to<br />
improve clubs’ profitability. BTS’ brands are Group<br />
Power, Group Centergy, Group Step, Group Kick, Group<br />
Ride, Group Groove, and Group Active.<br />
BOSU by Fitness Quest, <strong>In</strong>c.<br />
See our ad on pages 113, 115 & 117<br />
1400 Raff Road S.W.<br />
Canton, OH 44750<br />
800-497-8281<br />
Fax: 330-477-9996<br />
sales@bosu.com<br />
www.bosu.com<br />
Booth #3826<br />
Join the functional training revolution today—experience<br />
the BOSU Ballast Ball, the new school of stability ball<br />
training. Create BOSU Balance Trainer workouts with<br />
ease using the BOSU Complete Workout System. Save<br />
big on selected BOSU products shipped directly.<br />
Bronze Biologic Spray Tanning<br />
c/o Wellness Image<br />
12457 N.W. 44th St.<br />
Coral Springs, FL 33065<br />
954-753-6223<br />
Fax: 954-753-3708<br />
spaadvisor@wellnessimage.com<br />
www.wellnessimage.com<br />
Booth #950<br />
Bronze Biologic can help clubs increase profits and<br />
retain members with its Bronze Biologic Spray Tanning<br />
Systems, an all-natural, non-toxic, premiere tanning<br />
solution. The company is offering a show special: $500<br />
off the Deluxe 2500 System.<br />
Brudden Equipamentos LTDA<br />
See our ad on page 155 & 157<br />
Av. <strong>In</strong>dustrial 700<br />
17580-000 Pompeia, São Paulo<br />
Brazil<br />
+55-14-3405-5001<br />
Fax: + 55-14-3405-5037<br />
mariaelvira@brudden.com.br<br />
www.movement.com.br<br />
Booth #228<br />
Movement Next is a new concept in strength-training<br />
equipment. Using a remote automatic weight<br />
adjustment system controlled by touch-screen<br />
electronic panels, the equipment sets the load and also<br />
shows exercise statistics, resulting in a quiet, clean, and<br />
customized gym space.<br />
California University of Pennsylvania<br />
250 University Ave.<br />
California, PA 15419<br />
866-595-6348<br />
724-938-4356<br />
Fax: 724-938-4342<br />
calugo@cup.edu<br />
www.cup.edu/go<br />
Booth #4620<br />
CalU Global Online fitness degree programs are delivered<br />
completely over the <strong>In</strong>ternet so that users can log on and<br />
complete their school work when it’s convenient for<br />
them. Accredited MS and BS programs are available<br />
from this prestigious 155-year-old university.<br />
CDM Sport / Monitored<br />
Rehab Systems<br />
816 Ladera Drive<br />
Fort Worth, TX 76108<br />
800-400-7542<br />
Fax: 817-448-8701<br />
info@cdmsport.com<br />
www.cdmsport.com<br />
Booth # 510<br />
Company names in ORANGE are Convention Sponsors<br />
Celsius, <strong>In</strong>c.<br />
See our ad on page 35<br />
140 N.E. 4th Ave., Ste. C<br />
Delray Beach, FL 33483<br />
866-423-5748<br />
561-276-2239<br />
Fax: 561-276-2268<br />
info@celsius.com<br />
www.celsius.com<br />
Booth #4221<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Celsius is a dietary supplement that has been shown to<br />
burn calories, boost energy, and increase metabolism<br />
for up to three hours. It contains a blend of healthy<br />
ingredients, including green tea and vitamins, and<br />
comes in five great-tasting flavors.<br />
CEMCO Physical Fitness Products, <strong>In</strong>c.<br />
P.O. Box 3036<br />
South El Monte, CA 91733<br />
800-782-6377<br />
626-442-2295<br />
Fax: 626-444-5157<br />
gil@cemcofitness.com<br />
www.cemcofitness.com<br />
Booth #722<br />
Cemco Fitness Products’ solid steel dumbbells feature<br />
the company’s revolutionary “<strong>In</strong>visa-Weld” process.<br />
The 32mm medium knurl <strong>In</strong>dustrial Chrome handle is<br />
press-fit into the steel head, chamfered, and welded<br />
onto the face of the slug, then fully machined.<br />
Centaur Floor Systems, LLC<br />
135 Chapala St.<br />
Santa Barbara, CA 93101<br />
800-536-9007<br />
Fax: 805-957-0125<br />
info@centaurfloors.com<br />
www.centaurfloors.com<br />
Booth #1238<br />
The Gymlastic multipurpose sports floor is an<br />
environmentally-friendly, multi-layered system<br />
comprised of a rubber granulate base covered with<br />
four coats of polyurethane. This system allows for a<br />
seamless floor installation, and provides excellent<br />
shock-absorption, sound-absorption, and durability.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 105<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
CheckFree<br />
See our ad on page 9<br />
6000 Perimeter Drive<br />
Dublin, OH 43017<br />
800-324-9800<br />
hfsales@checkfree.com<br />
www.checkfreecompete.com<br />
Booth #2026<br />
Visit CheckFree for more mind-reading and magic,<br />
plus an introduction to the Gold Edition of CheckFree<br />
Compete, as well as its outsourced billing and payment<br />
services. And…don’t miss the IHRSA Technology<br />
Summit on Friday at 4 p.m.<br />
Chi Herbal Formulas<br />
4901 Morena Blvd. # 1104<br />
San Diego, CA 92117<br />
858-373-1830<br />
Fax: 858-366-4991<br />
rcs1@san.rr.com<br />
www.chiformulas.com<br />
Booth #517<br />
Chi Herbal Formulas invites fitness professionals to<br />
experience the centuries-proven Chun (Heaven) Jee<br />
(Earth) Een (Human) Method, which consists of internal<br />
and external skin and healthcare products, patches, and<br />
techniques that uncover health and beauty from the<br />
inside out.<br />
City Blends, Ltd.<br />
See our ad on page 205<br />
11330 Pagemill Road<br />
Dallas, TX 75243<br />
877-525-3637<br />
214-221-8433<br />
Fax: 214-221-6726<br />
info@cityblends.com<br />
www.cityblends.com<br />
Booth #426<br />
City Blends offers a complete juice bar program<br />
conveniently dispensed through a sophisticated piece of<br />
blending equipment. The City Blends team has developed<br />
the lowest-sugar fruit purees on the market… to make<br />
the country healthier, one city at a time!<br />
Clean Holdings<br />
P.O. Box 869<br />
New Milford, CT 06776<br />
888-426-0101<br />
203-733-6948<br />
Fax: 860-350-2423<br />
doreen@cleanholdings.com<br />
www.cleanholdings.com<br />
Booth #1148<br />
Clean Holdings offers the Cleaning Station, a patented,<br />
freestanding sanitizing system that protects members<br />
and staff from contagious germs or viruses. It includes<br />
center pull wipes, built-in shelves for disinfectants,<br />
trash receptacle, and hand sanitizer.<br />
Club <strong>In</strong>dustry’s Fitness Business Pro<br />
See our ad on page 212<br />
9800 Metcalf Ave.<br />
Overland Park, KS 66212<br />
913-341-1300<br />
www.fitnessbusinesspro.com<br />
Booth #4226<br />
The Club <strong>In</strong>sider News<br />
P. O. Box 681241<br />
Marietta, GA 30068<br />
770-850-8506<br />
Fax: 770-933-9698<br />
clubinsidernews@mindspring.com<br />
www.clubinsidernews.com<br />
Booth #4424<br />
106 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Club <strong>In</strong>sider is celebrating 15 years of “telling it like it<br />
is.” The publication’s staff offers sincere thanks to its<br />
advertisers, subscribers, contributors, IHRSA, and the<br />
entire industry, and pledges to continue to report on the<br />
pulse of the industry.<br />
Club Resource Group<br />
25520 Schulte Court<br />
Tracy, CA 95377<br />
800-536-6858<br />
209-836-4100<br />
Fax: 209-836-4131<br />
ecom@clubresourcegroup.com<br />
www.clubresourcegroup.com<br />
Booth #1944<br />
Club Resource Group is a leader in the design and<br />
manufacturing of high-quality locker systems and<br />
a supplier of sports flooring, steam/sauna, laundry,<br />
and furniture. It’s introducing a change in brand<br />
names from MultiSpace to ClubLine lockers, case<br />
goods, and furniture.<br />
The Club & Spa Synergy<br />
Group Consultants<br />
P.O. Box 4173<br />
River Edge, NJ 07661<br />
732-236-2273<br />
Fax: 201-343-2926<br />
info@clubsynergygroup.com<br />
www.clubsynergygroup.com<br />
Booth #504<br />
The Club & Spa Synergy Group’s nationally-recognized<br />
consultants provide staff training and customized<br />
solutions to improve clubs’ bottom line. The company<br />
has introduced Mystery Shopper and Mystery Member<br />
programs to ensure customer service delivery, member<br />
satisfaction, and retention.<br />
CMS - Club Marketing and<br />
Management Services<br />
335 N. Last Chance Gulch<br />
Helena, MT 59601<br />
406-449-5559<br />
Fax: 406-449-0110<br />
nona@cms-clubweb.com<br />
www.cms-clubweb.com<br />
Booth #2452<br />
Concept2, <strong>In</strong>c.<br />
See our ad on page 88<br />
105 <strong>In</strong>dustrial Park Drive<br />
Morrisville, VT 05661<br />
800-245-5676<br />
Fax: 802-888-4791<br />
rowing@concept2.com<br />
www.concept2.com<br />
Booth #1622<br />
Concept2 has been a world leader in the manufacturing<br />
of indoor rowers for over 30 years. <strong>In</strong>tegrating the latest<br />
technology and rowing programming with tried and true<br />
design, the Concept2 <strong>In</strong>door Rower is the common<br />
denominator for all fitness goals.<br />
Conexion<br />
See our ad on page 165<br />
23 Fontana Lane<br />
Baltimore, MD 21237-4606<br />
800-780-0115<br />
410-780-0100<br />
Fax: 410-780-3085<br />
sales@conexionllc.com<br />
www.conexionllc.com<br />
Booth #1304<br />
Conexion offers a true club-management software<br />
“enterprise solution” to the world’s leading health club<br />
chains, multi-location managers, and single-facility<br />
operators. Its scalable, robust database enables smooth<br />
growth, while its industry-leading interfaces enable<br />
unlimited expandability of the club-management<br />
software platform.<br />
Connect18<br />
1550 Market St.<br />
San Francisco, CA 94102<br />
415-355-9755<br />
info@connect18.com<br />
www.connect18.com<br />
Booth #4520<br />
Connect18 is defining a new niche in the exerciseentertainment<br />
space: Virtual Active Travel. Delivered<br />
via traditional media displays, each program leads<br />
the exerciser on a virtual tour through a place of<br />
interest that is simultaneously physical, educational,<br />
and enjoyable.<br />
Connor Sport Court<br />
See our ad on page 176<br />
939 S. 700 West<br />
Salt Lake City, UT 84104<br />
800-421-8112<br />
Fax: 801-975-7752<br />
jmorton@sportcourt.com<br />
www.sportcourt.com<br />
Booth #4325<br />
Connor Sport Court, <strong>In</strong>c., is a recognized manufacturer<br />
of hardwood and synthetic sports surfaces servicing<br />
churches, multi-use facilities, arenas, high schools,<br />
colleges/universities, and professional teams/clubs<br />
throughout the world.<br />
Continua Health Alliance<br />
3855 S.W. 153 Drive<br />
Beaverton, OR 97006<br />
503-619-0867<br />
Fax: 503-644-6708<br />
admin@continuaalliance.org<br />
www.continuaalliance.org<br />
Booth #620<br />
Continua is a collaborative industry organization<br />
dedicated to helping people live healthier lives through<br />
interoperable systems that make their fitness and<br />
wellness information easily available to them. These<br />
systems enable them to track their progress and share<br />
their fitness information.<br />
Coral Springs Software<br />
1440 Coral Ridge Drive #145<br />
Coral Springs, FL 33071<br />
800-827-2567<br />
954-575-7160<br />
Fax: 866-723-6864<br />
qcsales@healthclubsoftware.net<br />
www.healthclubsoftware.net<br />
Booth #443<br />
Coral Springs Software is an industry leader in providing<br />
easy-to-use, affordable club-management solutions,<br />
including check-in, POS, scheduling, sales and marketing,<br />
retention, billing, and reporting. The company offers<br />
easy, no-interest payment plans and full-service billing.
Visit us at IHRSA 2008, Booth #826
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Courtlite By Pacific Energy Solutions<br />
11112 18th St. N.E.<br />
Lake Stevens, WA 98258<br />
425-422-1744<br />
503-810-6943<br />
Fax: 503-612-6766<br />
sales@courtlite.com<br />
www.courtlite.com<br />
Booth #635<br />
Courtlite offers the perfect lighting solution for indoor<br />
sports clubs, delivering optimum lighting levels for each<br />
sport and energy savings that pay for the system.<br />
Operators may visit Courtlite’s booth for a free lighting<br />
analysis of their facility.<br />
Creative Agency Group<br />
See our ad on page 194<br />
15 Creative Circle/Rt. 520<br />
Holmdel, NJ 07733<br />
800-888-8381<br />
732-946-4000<br />
Fax: 732-858-8010<br />
jdenley@creativeagency.com<br />
www.creativeagency.com<br />
Booth #1310<br />
108 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Creative Agency Group offers the National Club<br />
<strong>In</strong>surPak Business Owner’s Policy and the National<br />
Workers’ Compensation Dividend Safety Group<br />
Program, underwritten by Wausau. Both are<br />
competitively priced and loaded with coverage<br />
specifically designed for the health club industry.<br />
Creative Fitness Marketing<br />
9240 Bonita Beach Road S.E., Ste. 1105<br />
Bonita Springs, FL 34135<br />
800-226-7044<br />
239-948-0843<br />
Fax: 239-948-0853<br />
usa@creativefitness.net<br />
www.creativefitness.net<br />
Booth #1247<br />
Creative Fitness Marketing provides a complete risk-free<br />
sales and marketing package for health and fitness clubs<br />
around the world. This package is designed to enroll 200-<br />
700 new members into a club in just four to six weeks.<br />
Creative Health Products<br />
5148 Saddle Ridge Road<br />
Plymouth, MI 48170<br />
800-742-4478<br />
734-996-5900<br />
Fax: 734-996-4650<br />
chp-sales@chponline.com<br />
www.chponline.com<br />
Booth #4516<br />
“Test try” Creative Health Products’ latest and greatest<br />
fitness testing equipment. The company’s knowledgeable<br />
staff will be on hand at its booth to assist operators with<br />
any questions they may have.<br />
CRS Products <strong>In</strong>ternational, <strong>In</strong>c.<br />
10565 - 111 St.<br />
Edmonton, Alberta T5H 3E8<br />
Canada<br />
800-661-4174<br />
780-484-2786<br />
Fax: 780-484-5827<br />
sales5@crsproducts.com<br />
Booth #1314<br />
Crunch Fitness Offices<br />
See our ad on page 103<br />
22 W. 19th St., Floor 4<br />
New York, NY 10011<br />
212-993-0300<br />
ckrivanek@crunch.com<br />
www.crunch.com<br />
Booth #4516<br />
Crunch Fitness is a tasty blend of fitness, fashion,<br />
music, entertainment, and style. Since opening in 1989,<br />
its mission has been to make working out a good time.<br />
The Crunch staff creates a “no judgments” environment<br />
where everyone feels accepted.<br />
CSI Software<br />
See our ad on pages 4 & 5<br />
3333 Richmond Ave., 2nd Floor<br />
Houston, TX 77098<br />
800-247-3431<br />
713-942-7779<br />
Fax: 713-942-7731<br />
sales@csisoftwareusa.com<br />
www.csisoftwareusa.com<br />
Booth #1604<br />
CSI Software is a leading provider of software for health<br />
and fitness clubs and other membership-based<br />
facilities. Since 1978, CSI Software has achieved<br />
success by providing innovative technology solutions<br />
that help organizations meet their most critical<br />
challenges.
CTA Sport<br />
306 W. Railroad St., Ste. 104<br />
Missoula, MT 59802<br />
800-757-9522<br />
406-728-9522<br />
Fax: 406-728-8287<br />
danm@ctagroup.com<br />
www.ctagroup.com<br />
Booth #942<br />
CTA Architecture & Engineers has brought its extensive<br />
experience in commercial architecture and engineering<br />
into the highly specialized world of fitness facilities,<br />
health clubs, and spas. To start a fitness facility, health<br />
club, or spa project, please contact Daniel McGee.<br />
CYBEX <strong>In</strong>ternational, <strong>In</strong>c.<br />
See our ad on the inside front cover & page 1<br />
10 Trotter Drive<br />
Medway, MA 02053<br />
508-533-4300<br />
Fax: 508-533-5500<br />
www.cybexintl.com<br />
Booth #2104<br />
CYBEX will work with operators to customize a<br />
solution that will exceed the expectations of their staff<br />
and members. Stop by the company’s booth to check<br />
out what’s new at CYBEX, including exclusive show<br />
promotions and product demonstrations.<br />
DietMaster Pro by Lifestyles Tech<br />
1334 E. Chandler Blvd. #5-A34<br />
Phoenix, AZ 85048<br />
888-286-7677<br />
661-296-0460<br />
Fax: 661-296-0452<br />
sales@lifestylestech.com<br />
www.lifestylestech.com<br />
Booth #4322<br />
Lifestyles Tech’s DietMaster Web Lite, the Web version<br />
of DietMaster Pro, provides all of the functionality of<br />
DietMaster Pro plus many additional features that<br />
make it an incredible value. DMWeb Lite allows<br />
shared access between clubs and their customers.<br />
The Dietz Partnership, LLC<br />
100 Eagle Rock Ave.<br />
East Hanover, NJ 07936<br />
973-884-7400<br />
Fax: 973-884-7475<br />
cdietz@dietzpartnership.com<br />
www.thedietzpartnership.com<br />
Booth #4622<br />
The Dietz Partnership is a full-service architectural<br />
design firm with expertise in designing health and<br />
fitness facilities. The company prides itself on<br />
performing within the owner’s budget and schedule.<br />
Each project receives a personalized approach from<br />
its team of professionals.<br />
Digilock<br />
5341 Old Redwood Highway, Ste. 200<br />
Petaluma, CA 94954<br />
800-989-0201<br />
707-766-6000<br />
Fax: 707-766-6226<br />
sales@digilock.com<br />
www.digilock.com<br />
Booth #1844<br />
Digilock electronic locks offer style and convenience<br />
for both day and assigned use lockers/cabinets. Users<br />
access their belongings with a user-selected four-digit<br />
code or an ADA-compliant user key, while management<br />
has access with electronic manager bypass keys.<br />
Dimension One Spas<br />
2611 Business Park Drive<br />
Vista, CA 92081<br />
760-727-7727<br />
Fax: 760-734-4225<br />
info@aquaticfitnesssystems.com<br />
www.AquaticFitnessSystems.com<br />
Booth #3454<br />
The revolutionary Aquapro19 is equipped with six highvolume,<br />
adjustable swim jets and provides a variety of<br />
features to enhance flexibility, strength, and tone. Come<br />
discover this product in the company of Derek Duke<br />
Noble, the fitness guru to Hollywood stars.<br />
DINOFLEX Manufacturing Ltd.<br />
P.O. Box 3309<br />
Salmon Arm, British Columbia V1E 4S1<br />
Canada<br />
877-713-1899<br />
250-832-7780<br />
Fax: 250-832-7788<br />
dinoflex@dinoflex.com<br />
www.dinoflex.com<br />
Booth #1318<br />
Visit us at IHRSA 2008, Booth #4340<br />
Company names in ORANGE are Convention Sponsors<br />
DINOFLEX manufactures a high-quality interlocking<br />
recycled rubber flooring tile. Its Sport Mat can be easily<br />
installed or replaced, creating a manageable floor.<br />
<strong>In</strong>terlocking Sport Mat is an excellent choice for<br />
high-performance and easy-to-maintain fitness<br />
flooring designs.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 109<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Dr. Smoothie Brands<br />
See our ad on page 125<br />
1730 Raymer Ave.<br />
Fullerton, CA 92833<br />
888-466-9941<br />
714-449-9787<br />
Fax: 714-449-9474<br />
info@drsmoothie.com<br />
www.drsmoothie.com<br />
Booth #4644<br />
110 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Dr. Smoothie’s 100% crushed fruit smoothies provide<br />
three servings of fruit per 16-ounce drink. The three-<br />
Amino (hydrate, repair, and recovery) products are for<br />
connective tissue support without the carbs or calories.<br />
Its products are ideal for athletes!<br />
DSM Food Specialties B.V.<br />
PeptoPro Department<br />
38901 Cherry Point Lane<br />
92563 Murrieta, CA<br />
951-461-1619<br />
Fax: 951-461-1638<br />
<strong>In</strong>fo.peptopro@dsm.com<br />
www.peptopro.com<br />
Booth #642<br />
PeptoPro is a non-allergenic milk protein (casein)<br />
hydrolysate, which is the first clearly water-soluble,<br />
non-bitter milk peptide. It dissolves very well in water,<br />
is easy to digest, and is suitable for people with<br />
lactose intolerance.<br />
Dynamic Research Company, <strong>In</strong>c.<br />
4800 S.W. Meadows, Ste. 300<br />
Lake Oswego, OR 97035<br />
800-876-2232<br />
503-699-1335<br />
Fax: 503-699-1094<br />
info@saf-t-step.com<br />
www.saf-t-step.com<br />
Booth #436<br />
Dynamic Research Company features the self-applied,<br />
UL-classified, non-hazardous SAF-T-STEP anti-slip<br />
treatments and grout line cleaning products that lower<br />
operating costs, improve sanitation, and help to reduce<br />
slipping and falling accidents.<br />
Ekho Heart Rate Monitors<br />
3500 Nicollet<br />
Minneapolis, MN 55408<br />
612-922-3766<br />
Fax: 612-922-3767<br />
www.ekho.us<br />
Booth #614<br />
Stop by to see the new EKHO WM series heart-rate<br />
monitors—high-quality, affordable monitors with a<br />
five-year warranty and user-changeable batteries.<br />
With excellent service and selection, EKHO is the<br />
new name is assessment products!<br />
Visit us at IHRSA 2008, Booth #819 Visit us at IHRSA 2008, Booth #506
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Elations<br />
See our ad on page 195<br />
740 Tweed Ave.<br />
Cincinnati, OH 45226<br />
513-321-4072<br />
Fax: 513-321-4072<br />
stebeau@cinci.rr.com<br />
www.elations.com<br />
Booth #3354<br />
Play “sports for a lifetime” with Elations, the greattasting,<br />
high-absorption glucosamine and chondroitin<br />
drink that combats joint discomfort. A complimentary<br />
personal golf or tennis swing video analysis is available<br />
at the booth.<br />
EO Products<br />
See our ad on page 184<br />
15A Koch Road<br />
Corte Madera, CA 94925<br />
800-570-3775<br />
415-945-1900<br />
Fax: 415-945-1910<br />
emma@eoproducts.com<br />
www.eoproducts.com<br />
Booth #4642<br />
Visit us at IHRSA 2008, Booth #1952<br />
112 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
EO locker room amenities include body lotions, hair<br />
products, liquid soaps, and hand sanitizers. Quality<br />
and reliability are the company’s trademarks. EO<br />
can support its clients as they seek out health and<br />
wellness with quality products. Try the entire<br />
EO offering.<br />
EVERLAST made by<br />
Ecore <strong>In</strong>ternational<br />
See our ad on page 112<br />
P.O. Box 989<br />
Lancaster, PA 17608-0989<br />
888-383-7655<br />
717-295-3400<br />
Fax: 717-295-3414<br />
www.everlastflooring.com<br />
Booth #1952<br />
EVERLAST Performance Flooring delivers color<br />
vividness, no odor, and a smooth finish. Its superior<br />
resilience and durability outlasts. Available in traditional<br />
rolls and tiles, plus modular UltraTile, EVERLAST<br />
works in any fitness area. Choose from 40 cutting-edge<br />
color combinations.<br />
Expresso Fitness Corporation<br />
See our ad on page 72<br />
435 Lakeside Drive<br />
Sunnydale, CA 94085<br />
888-528-8589<br />
408-636-2200<br />
Fax: 408-636-2299<br />
contact@expressofitness.com<br />
www.expresso.com<br />
Booth #3346<br />
Expresso Fitness’ revolutionary interactive cycling<br />
systems bring the adventure of outdoor biking indoors!<br />
With Expresso bikes, exercisers can steer and shift<br />
through over 30 realistic rides, play games with new<br />
Expresso Chases, compete, listen to music, or watch TV!<br />
EXTREME ENGINEERING<br />
9198-B Ridge Road<br />
Newcastle, CA 95658<br />
916-663-1560<br />
Fax: 916-663-9249<br />
info@extremeengineering.com<br />
www.extremeengineering.com<br />
Booth #4728<br />
Extreme Engineering offers a new innovative climbing<br />
structure for fitness centers’ kid zones. The Spider Zone<br />
is an interactive climbing structure that allows kids to<br />
climb, crawl, and explore! A range of climbing walls are<br />
also available for fitness facilities.<br />
EZ Facility.com<br />
700 Hicksville Road, Ste. 104<br />
Bethpage, NY 11714<br />
866-498-3279<br />
516-349-1999<br />
Fax: 515-575-6934<br />
info@ezfacility.com<br />
www.ezfacility.com<br />
Booth #4542<br />
EZFacility provides cost-effective Web-based trainer<br />
scheduling, membership management, and reporting<br />
software for health clubs and fitness facilities of all<br />
sizes. There is no software to buy or maintain, and<br />
affordable subscriptions start at only $99.95 per month,<br />
per club.<br />
Fabiano Designs<br />
See our ad on page 147<br />
6 S. Fullerton Ave.<br />
Montclair, NJ 07042<br />
973-746-5100<br />
Fax: 973-746-5103<br />
bonnie@fabianodesigns.com<br />
www.fabianodesigns.com<br />
Booth #623<br />
Managing the design, construction, and completion of<br />
highly successful facilities, clubs, spas, and integrated<br />
wellness centers is Fabiano Designs’ specialty. Clubs<br />
will appreciate the dedication, passion, and intelligence<br />
the company brings to each of its projects, every day.
Face2Face Retention Systems<br />
1645 E. Highway 193<br />
Layton, UT 84037<br />
888-323-2010<br />
Fax: 800-574-0074<br />
help@retentionf2f.com<br />
www.RetentionF2F.com<br />
Booth #548<br />
Improve retention, sales, and marketing effectiveness<br />
with Paul Brown’s Face2Face Retention Systems,<br />
IHRSA’s Official “120m x 2010” Member Retention<br />
Program. Face2Face can really grow a club’s<br />
membership and profits with leading retention<br />
programs, training, software, resources, and support.<br />
FD Group<br />
1880 W. Oak Pkwy., Ste. 216<br />
Marietta, GA 30062<br />
800-920-1099<br />
770-548-2256<br />
Fax: 678-581-1949<br />
sales@fd-group.com<br />
www.fd-group.com<br />
Booth #938<br />
First Service<br />
737 Southpoint Blvd., Ste. D<br />
Petaluma, CA 94954<br />
800-227-1742<br />
707-781-1960<br />
Fax: 800-809-9172<br />
firstservice@clubstuff.com<br />
www.clubstuff.com<br />
Booth #1316<br />
GameFlex multipurpose athletic flooring sets the<br />
standard for synthetic surface performance, featuring<br />
superior resilience, shock-absorption, and ball rebound<br />
characteristics that meet DIN standards. The unique<br />
three-layer cushioned construction makes it ideal for<br />
indoor basketball, volleyball, aerobics, group exercise,<br />
and more.<br />
Fit Express/First Degree Fitness<br />
See our ad on page 217<br />
6593 Noah Curtis St.<br />
Shannon, MS 38868<br />
888-544-1324<br />
662-767-9550<br />
Fax: 662-767-9056<br />
www.fitexpress.com<br />
Booth #536<br />
Fit Express manufactures unique hydraulic-resistance<br />
strength machines and is the North American distributor<br />
for First Degree Fitness. Together they create Fluid<br />
<strong>In</strong>terval Training (FIT), total-body conditioning that<br />
appeals to all fitness levels.<br />
Fitistics, LLC<br />
83 Northwood Road<br />
Newington, CT 06111<br />
860-324-3622<br />
Fax: 860-755-3861<br />
www.Fitistics.com<br />
Booth #736<br />
Fitistics offers leading-edge technology to track<br />
members’ exercise stats. This new, easy-to-install profit<br />
center can enhance personal training revenues and<br />
corporate wellness accountability. The company is<br />
offering a 50% discount on show sales.<br />
FitLinxx<br />
See our ad on page 197<br />
542 Westport Ave., 2nd Floor<br />
Norwalk, CT 06851<br />
866-316-5151<br />
203-316-5151<br />
Fax: 203-316-5150<br />
info@fitlinxx.com<br />
www.fitlinxx.com<br />
Booth #1744<br />
FitLinxx technology provides solutions to motivate<br />
people into starting, managing, and maintaining healthy<br />
lifestyles. C-Series, designed specifically for commercial<br />
clubs, offers wireless packages from $9,995 to create an<br />
exceptional experience that helps sell additional<br />
memberships, retain members, and increase<br />
secondary spending.<br />
Fitness Anywhere<br />
See our ad on page 100<br />
1660 Pacific Ave.<br />
San Francisco, CA 94109<br />
888-878-5348<br />
415-655-4740<br />
Fax: 415-358-9090<br />
info@fitnessanywhere.com<br />
www.fitnessanywhere.com<br />
Booth #4146<br />
Fitness Anywhere, <strong>In</strong>c., produces and sells Suspension<br />
Training equipment and programs to trainers, athletes,<br />
and active individuals. The TRX Suspension Trainer is the<br />
original bodyweight-based performance-training tool<br />
that delivers a high-quality, total-body functional<br />
workout, yet is completely portable.<br />
Fitnessbotics, <strong>In</strong>c.<br />
2529 Foothill Blvd, Suite #210<br />
La Cresenta, CA 91214<br />
818-785-9559<br />
Fax: 818-785-4802<br />
mike@fitnessbotics.com<br />
www.fitnessbotics.com<br />
Booth #407<br />
FBmotion 100 by Fitnessbotics makes skating exercise<br />
easier than ever with a unique patented system, guiding<br />
handle, and pedal motions, so that users can enjoy the<br />
cardio workout focusing on core muscle groups, hips,<br />
thighs, and arms.<br />
Fitness Business News<br />
106 Lafayette St.<br />
P.O. Box 995<br />
Yarmouth, ME 04096<br />
207-846-0600<br />
Fax: 207-846-0657<br />
info@fitnessbusinessnews.com<br />
www.fitnessbusinessnews.com<br />
Booth #509<br />
Fitness Business News is the business newspaper<br />
dedicated to industry growth. It reports on all aspects<br />
of the industry, including commercial and non-profit<br />
clubs, institutions, and suppliers. Get a free subscription<br />
and keep up with the news!<br />
Company names in ORANGE are Convention Sponsors<br />
Visit us at IHRSA 2008, Booth #3826<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 113<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Fitness Equipment Depot<br />
See our ad on page 116<br />
15 Grumman Road W., Ste. 100<br />
Bethpage, NY 11714<br />
866-965-4653<br />
516-346-4370<br />
Fax: 516-346-4377<br />
sales@fitnessplus.com<br />
www.fitnessplus.com<br />
Booth #817<br />
114 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Fitness Equipment Depot specializes in providing<br />
remanufactured equipment at a fraction of the cost of<br />
new equipment to help club owners and managers<br />
design, develop, and outfit new and existing facilities.<br />
Fitness Fit Wear<br />
1500 Bay Road, Apt. 1158<br />
Miami Beach, FL 33139<br />
305-695-9907<br />
info@fitnessfit.com<br />
www.fitnessfit.com<br />
Booth #713<br />
Fitness Flooring<br />
See our ad on page 160<br />
6801 Lake Plaza, Ste. A-105<br />
<strong>In</strong>dianapolis, IN 46220<br />
800-428-5306<br />
317-849-6181<br />
Fax: 317-842-5384<br />
sales@fitnessfloors.com<br />
www.fitnessfloors.com<br />
Booth #921<br />
Fitness Flooring provides quality flooring to clubs<br />
nationwide. Its well known Exerflex group-exercise<br />
floors, popular Flecks rubber floors, and a host of other<br />
flooring products designed for fitness represent the<br />
utmost in safety.<br />
Fitness <strong>In</strong>surance<br />
8480 E. Orchard Road, Ste. 5500<br />
Greenwood Village, CO 80111<br />
800-881-7130<br />
www.fitnessinsurance.com<br />
Booth #1043<br />
Fitness <strong>In</strong>surance has been insuring health clubs<br />
across the nation for 25 years. It offers coverage for<br />
property, general liability, workers compensation,<br />
employment practices liability, as well as umbrellas<br />
and bonds. Stop by its IHRSA booth for a quote.<br />
Fitness Law -<br />
Thomas J. Klc & Associates<br />
See our ad on page 110<br />
4725 S. Holladay Blvd., #110<br />
Salt Lake City, UT 84117<br />
801-277-3033<br />
Fax: 801-424-0258<br />
tomklc@prodigy.net<br />
www.fitness-law.com<br />
Booth #506<br />
The law firm that has served the fitness industry giants<br />
for over 30 years is now available to all. Visit the firm’s<br />
booth for a free consultation about legal needs or pick<br />
up a brochure detailing its services.<br />
Fitness Management<br />
4130 Lien Road<br />
Madison, WI 53704<br />
800-722-8764<br />
Fax: 608-249-1153<br />
edit@fitnessmgmt.com<br />
www.fitnessmanagement.com<br />
Booth #4122<br />
Sign up for a free subscription to Fitness Management, the<br />
industry magazine for operators of commercial, corporate,<br />
and community fitness facilities. Content emphasizes<br />
safe and effective professional fitness leadership,<br />
results-based research, profitable management,<br />
and programming and marketing strategies.
Fitness Pak, a division of<br />
<strong>In</strong>terWest <strong>In</strong>surance<br />
P.O. Box 8110<br />
Chico, CA 95927<br />
800-873-3725<br />
530-895-1010<br />
Fax: 530-895-1313<br />
kmckay@iwins.com<br />
www.fitnesspak.com<br />
Booth #4216<br />
2008 marks the company’s 22nd IHRSA Convention &<br />
Trade Show. Many of the clubs Fitness Pak insures<br />
today have been customers since 1985. Its agents,<br />
consultants, and staff have a wealth of experience<br />
and expertise in the club industry.<br />
Fitness Underwriters<br />
3922 Pender Drive #120<br />
Fairfax, VA 22030<br />
800-220-4967<br />
703-352-0030<br />
rdenning@kerxton.com<br />
www.fitnessunderwriters.com<br />
Booth #718<br />
Fitness Underwriters is a national agent and broker<br />
offering quality insurance programs designed to meet<br />
the specific needs of the health and fitness industry.<br />
Current programs include property and casualty<br />
insurance, commercial auto, workers’ compensation,<br />
and health club surety bonds.<br />
Fitness & Wellness <strong>In</strong>surance<br />
380 Stevens Ave., Ste. 206<br />
Solana Beach, CA 92075<br />
800-395-8075<br />
phlysales@phlyins.com<br />
www.phly.com<br />
Booth #225<br />
FitQuake, <strong>In</strong>c.<br />
530 Showers Drive, Ste. 7<br />
Mountain View, CA 94040<br />
800-718-7030<br />
415-730-6351<br />
sales@fitquake.com<br />
www.fitquake.com<br />
Booth #310<br />
Fitquake is shaking up the industry with the easiest<br />
solution for managing all aspects of a health club. It<br />
offers absolute simplicity for scheduling, billing,<br />
inventory, payroll, member log-in, and more—fully<br />
scalable, fully integrated, and all from any Web browser.<br />
Fit Rewards<br />
61 Princeton Hightstown Road<br />
Princeton Junction, NJ 08550<br />
888-762-8156<br />
732-384-2222<br />
Fax: 888-762-8156<br />
map@fitrewards.com<br />
www.fitrewardsclub.com<br />
Booth #4217<br />
Fit Rewards facilitates member and staff motivation,<br />
club loyalty, and brand image. It’s been proven to<br />
improve the bottom line numbers in profit centers,<br />
increase referrals, boost retention, and build<br />
member loyalty.<br />
Fitter <strong>In</strong>ternational, <strong>In</strong>c.<br />
3050 2600 Portland St.<br />
Calgary, Alberta T2U261<br />
Canada<br />
800-348-8371<br />
403-243-6830<br />
Fax: 403-229-1230<br />
louisstack@fitter1.com<br />
www.fitter1.com<br />
Booth #1047<br />
Fitter is celebrating its 20th year of service and achieving<br />
its goal of offering its valued customers the best<br />
FUNctional equipment available. Its unique mix of<br />
products can help health professionals, athletes, and<br />
individuals interested in maintaining better wellness.<br />
Five Giri, <strong>In</strong>c./Krankcycle<br />
1482 E. Valley Road, Ste. 302<br />
Montecito, CA 93108<br />
805-637-0820<br />
info@krankcycle.com<br />
www.krankcycle.com<br />
Booth #2426<br />
<strong>In</strong>dustry innovator Johnny G has developed the next<br />
wave of fitness in the form of upper-body rotational<br />
exercise, called Kranking. Kranking is done on a<br />
radically new piece of equipment—the Krankcycle—<br />
providing valuable cross-training for active,<br />
lower-limb injured, and special populations.<br />
Flaps Company<br />
8124 Whelan Drive<br />
San Diego, CA 92119<br />
619-890-7007<br />
Fax: 619-741-9775<br />
flapsco@cox.net<br />
www.flapsco.com<br />
Booth #520<br />
New FLAPS Wearable Sports Towels are fast and<br />
convenient easily attachable and detachable sports<br />
towels. They clip on and are removable by means of<br />
hook and loop fasteners. They are ideal for all sports<br />
and fitness activities.<br />
FOREMAN Products, <strong>In</strong>c.<br />
108 Obvodnogo Kanala nab.<br />
Saint Petersburg 196084<br />
Russia<br />
7-812-332-58-43<br />
Fax: 7-812-332-58-45<br />
info@foremanfitness.com<br />
www.foremanfitness.com<br />
Booth #1248<br />
Foreman offers a new generation of high-quality locker<br />
systems made of water-resistant high-pressure<br />
laminate and durable anodized aluminum extrusion,<br />
covered by a 10-year limited warranty, as well as<br />
strength-training equipment tested and approved by<br />
World Class fitness clubs, Russia.<br />
FreeMotion Fitness<br />
See our ad on page 145<br />
1096 Elkton Drive, Ste. 600<br />
Colorado Springs, CO 80907<br />
877-363-8449<br />
719-533-2900<br />
Fax: 719-533-2932<br />
sales@freemotionfitness.com<br />
www.freemotionfitness.com<br />
Booth #1726<br />
FreeMotion Fitness, creators of a full line of integrated<br />
functional strength equipment, is taking training the way<br />
exercisers move to the next level. Visit the company’s<br />
booth to witness a new revolution in functional training.<br />
Company names in ORANGE are Convention Sponsors<br />
Visit us at IHRSA 2008, Booth #3826<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 115<br />
Trade Show Product Premier continued
FUNdamental FITness PROducts<br />
1001 W Arizona Ave.<br />
Denver, CO 80223<br />
866-207-6308<br />
303-996-8995<br />
Fax: 303-722-0130<br />
sales@funfitpro.com<br />
www.funfitpro.com<br />
Booth #4342<br />
Stop by the FFP booth to receive a free pocketed<br />
workout towel (while supplies last) and discounts on its<br />
full line of products, including Kettlebells, BOSUs, Steps,<br />
medicine balls, and much more.<br />
GDI/Gottadigit.com<br />
1802 N. Carson St., Ste. 212-2978<br />
Carson City, NV 89701<br />
713-864-1110<br />
Fax: 713-864-1110<br />
joe@gottadigit.com<br />
www.gottadigit.com<br />
Booth #709<br />
GDI (GottaDigIt) provides the highest-quality gym<br />
merchandise/accessories using crystals/rhinestones,<br />
embroidery and/or silk-screening. Products can be<br />
custom-designed to meet businesses’ needs. Operators<br />
who open an account at the IHRSA show will receive free<br />
standard shipping on their first order.<br />
Gentle Touch Whitening<br />
310 Palisades Circle<br />
Stoughton, MA 02072<br />
781-341-4830<br />
Fax: 781-341-1237<br />
m.balboni@comcast.net<br />
www.gtwhitening.com<br />
Booth #4441<br />
Gentle Touch Whitening offers an exciting way to build<br />
one’s business. The company performs teeth-whitening<br />
treatments on-site in club facilities. Members enjoy<br />
brightened smiles, while club owners benefit from<br />
a healthy commission. Stop by the booth for a<br />
free treatment.<br />
GETMEMBERS.com<br />
750 Hammond Drive<br />
Bldg. 6, Ste. 300<br />
Atlanta, GA 30328<br />
800-827-0133<br />
770-399-9033<br />
Fax: 770-399-6494<br />
bob@getmembers.com<br />
www.getmembers.com<br />
Booth #4348<br />
GETMEMBERS.COM is an industry leader in direct-mail<br />
marketing. The company designs, prints, addresses, and<br />
mails highly targeted, full-color, 100% customizable<br />
direct-mail campaigns—for less than the cost of a<br />
stamp! Direct marketing dollars to qualified prospects<br />
and drive up membership numbers.<br />
Gerflor Sports Flooring, LLC<br />
3080 McCall Drive, Ste. 6<br />
Atlanta, GA 30340<br />
800-727-7505<br />
770-455-7072<br />
Fax: 770-455-4577<br />
info@gerflorsport.com<br />
www.gerflortaraflex.com<br />
Booth #4721<br />
Taraflex Fitness Tile and Taraflex Locker flooring<br />
provide durability, performance, and easy maintenance.<br />
Taraflex Locker features a permanent anti-microbial<br />
treatment and has a slip-resistant surface. Fitness Tiles<br />
fit securely together without adhesives and their surface<br />
resists scratches and indentations.<br />
glacéau<br />
17-20 Whitestone Expressway<br />
Whitestone, NY 11357<br />
877-glacéau<br />
718-746-0087 ext. 319<br />
Fax: 718-475-3003<br />
lthompson@glaceau.com<br />
www.vitaminwater.com<br />
Booth #2046<br />
Vitaminwater is a great-tasting, healthy, enhanced water<br />
that is packed with nutrients. It provides a perfect<br />
complement to everyone’s less-than-perfect diet, and<br />
has a unique combination of nutrients to deliver a<br />
specific benefit to get exercisers through the day.<br />
Goalsetter Systems, <strong>In</strong>c.<br />
1041 Cordova Ave.<br />
Lynnville, IA 50153<br />
800-362-4625<br />
641-594-4625<br />
Fax: 641-594-3343<br />
info@goalsettersystems.com<br />
www.goalsetter.com<br />
Booth #4623<br />
Operators in need of basketball equipment need look<br />
no further than Goalsetter Systems. The company<br />
offers high-quality height-adjustable goals for the<br />
fitness club market backed by the finest warranties<br />
and customer service.<br />
Go Figure, <strong>In</strong>c.<br />
See our ad on page 18<br />
12808 W. Airport Blvd. #300<br />
Sugar Land, TX 77478<br />
877-463-4487, Ext. 7212<br />
877-Go-Figure, Ext. 7212<br />
Fax: 281-207-0003<br />
sales@igofigure.com<br />
www.igofigure.com<br />
Booth #4448<br />
iGo Figure Software has become a widely used fitness<br />
facility software by helping club owners efficiently<br />
manage memberships, recurring billing, $.10 payment<br />
processing, POS sales, facility access, and much more.<br />
Visit the booth to receive $100 off!<br />
GOJO <strong>In</strong>dustries, <strong>In</strong>c.<br />
One GOJO Plaza<br />
Akron, OH 44311<br />
800-321-9647<br />
Fax: 330-255-6766<br />
healthandfitness@GOJO.com<br />
www.GOJO.com<br />
Booth #4225<br />
GOJO <strong>In</strong>dustries is a leader in hygiene and skincare<br />
products and the inventor of PURELL <strong>In</strong>stant Hand<br />
Sanitizer. GOJO creates specialized solutions for club<br />
locker rooms and exercise areas because, when it<br />
comes to attracting and retaining members,<br />
hygiene matters.<br />
GP <strong>In</strong>dustries, <strong>In</strong>c.<br />
See our ad on page 164<br />
3230 Riverside Ave., Ste. 110-A<br />
Paso Robles, CA 93446<br />
800-814-4943<br />
805-227-6565<br />
Fax: 805-227-6790<br />
info@gpindinc.com<br />
www.gpindinc.com<br />
Booth #1112<br />
GP <strong>In</strong>dustries’ urethane dumbbells feature a solid head<br />
design with an innovative, patented Uni-Lock handle.<br />
The urethane coating is specially formulated for wear<br />
and durability, and gravity-molded to prevent peeling of<br />
seams. They’re available in straight, tapered, or<br />
urethane-coated handle design.<br />
Company names in ORANGE are Convention Sponsors<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 117<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Graham Meus, <strong>In</strong>c., Architects<br />
6 Edgerly Place<br />
Boston, MA 02116<br />
617-423-9399<br />
Fax: 617-482-8506<br />
info@graham-meus.com<br />
www.graham-meus.com<br />
Booth #807<br />
GRAVITY by efi Sports Medicine<br />
See our ad on pages 50 & 51<br />
7755 Arjons Drive<br />
San Diego, CA 92126<br />
800-541-4900<br />
858-586-6080<br />
Fax: 858-566-8898<br />
gravitysales@efisportsmedicine.com<br />
www.efisportsmedicine.com<br />
Booth #920<br />
118 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
GRAVITY by efi Sports Medicine combines programming<br />
for group strength, Pilates, personal training, and postrehabilitation<br />
conditioning—performed on one machine,<br />
the GTS—and is designed to maximize space, expand<br />
variety, and increase revenue. Drop by and try out the<br />
new SCRUNCH accessory!<br />
GymValet/B & D Specialty<br />
Concepts, <strong>In</strong>c.<br />
23230 Chagrin Blvd., Ste. 950<br />
Beachwood, OH 44122<br />
866-435-2009<br />
Fax: 216-839-1752<br />
info@gymvalet.com<br />
www.gymvalet.com<br />
Booth #719<br />
GymValet—the combined bottle- and towel-holder—<br />
helps clubs provide the best possible workout<br />
environment for their members. Also take advantage of<br />
the new Elite GymValet System, which offers one-stop<br />
shopping for the industry’s best cleaning and sanitizing<br />
products to complement the GymValet.<br />
Hampton Fitness Products<br />
See our ad on pages 16 & 17<br />
1913 Portola Road<br />
Ventura, CA 93003-8030<br />
877-339-9733<br />
805-339-9733<br />
Fax: 805-339-0401<br />
sales@hamptonfit.com<br />
www.hamptonfit.com<br />
Booth #704<br />
Hampton’s new urethane-coated Gel-Bars are changing<br />
the landscape of group exercise once again. Strategically<br />
placed urethane color-coated grips eliminate the<br />
guesswork of positioning one’s hands during a workout.<br />
Gel-Bars are backed by a five-year warranty.<br />
Visit us at IHRSA 2008, Booth #636
Hanzal Morris Design Group, <strong>In</strong>c.<br />
216-A Spring St.<br />
Pleasanton, CA 94566<br />
925-461-8605<br />
Fax: 925-461-8609<br />
brent@hanzalmorris.com<br />
www.hanzalmorris.com<br />
Booth #547<br />
Clubs can project their image with branding graphics<br />
from Hanzal Morris. The company offers standard and<br />
custom sign programs, marketing displays, wall murals,<br />
3-D logos, and letters. It has provided design services<br />
and products to fitness customers for over 15 years.<br />
Harbinger/Grizzly Fitness USA<br />
35 Executive Court<br />
Napa, CA 94558<br />
800-729-5954<br />
707-257-5838<br />
Fax: 707-257-5843<br />
sales@harbingersports.com<br />
www.harbingerfitness.com<br />
Booth #626<br />
Harbinger’s Women’s Training Grip WristWrap is a wrist<br />
wrap glove designed specifically for women. Its<br />
innovative curved finger design provides a natural fit,<br />
while its patented WristWrap gently keeps the wrist in<br />
the proper position. The WristWrap retails for $25.<br />
HardKore, <strong>In</strong>c.<br />
P.O. Box 20828<br />
Cheyenne, WY 82003<br />
888-632-3684<br />
630-882-6277<br />
Fax: 630-882-6255<br />
info@hkgear.com<br />
www.hkgear.com<br />
Booth #1648<br />
HardKore and Geneva Capital have joined forces to<br />
accommodate the growing trend in personal training<br />
salons, with special terms and same-day loan or lease<br />
approval at the show. HardKore has set a new paradigm<br />
in strength and fitness equipment.<br />
Harms Software, <strong>In</strong>c.<br />
See our ad on page 188<br />
85 Fulton St., Building 9A<br />
Boonton, NJ 07005<br />
888-813-2141<br />
973-402-9500<br />
Fax: 973-402-8813<br />
sales@harms-software.com<br />
www.harms-software.com<br />
Booth #3252<br />
Harms Software is pleased to announce Millennium<br />
HealthFitness—management and billing software<br />
designed to refresh a club’s business. Its developers<br />
have created an all-inclusive product with no additional<br />
billing fees! For further details, speak to a Business<br />
Solutions Specialist.<br />
Company names in ORANGE are Convention Sponsors<br />
HealthCare <strong>In</strong>ternational<br />
See our insert<br />
1723 W. Nickerson St.<br />
Seattle, WA 98119<br />
206-285-5219<br />
Fax: 206-285-3628<br />
info@hcifitness.com<br />
www.HCIFitness.com<br />
Booth #1850<br />
HCI will be launching the innovative H2O Fitness Line,<br />
which includes the new Hydro-Power Rowers—the RX-<br />
850 and RX-950—at the show. Other products include<br />
the new PhysioStep, Recumbent Elliptical, and a<br />
showcase of the new Monark Sports and Medical<br />
Commercial Bikes.<br />
HealthClubCampaigns.com<br />
See our ad on page 141<br />
901 W. Algonquin Road<br />
Algonquin, IL 60102<br />
847-658-5090<br />
Fax: 847-658-1484<br />
sales@healthclubcampaigns.com<br />
www.HealthClubCampaigns.com<br />
Booth #1016<br />
HealthClubCampaigns.com is a single-source<br />
marketing solution dedicated to helping clubs gain<br />
and retain members. It offers target list rental, design,<br />
printing, and mailing. Clubs can choose pre-designed<br />
templates or custom design of postcards, brochures,<br />
catalogs, membership cards, banners, and more.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 119<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Health Club Panel Network<br />
17835 Ventura Boulevard, Ste. 100<br />
Encino, CA 91316<br />
800-468-2211<br />
818-401-8888<br />
Fax: 818-401-6666<br />
cdeeds@captivemediainc.com<br />
www.healthclubpanel.com<br />
Booth #4350<br />
Health Club Panel Network is the nation’s largest<br />
provider of advertising/marketing opportunities in<br />
health clubs to national brands. HCPN provides<br />
regular non-dues revenues for health clubs, product<br />
sampling, and digital advertising. HCPN is the exclusive<br />
sampling/promotions agency for IHRSA.<br />
Health Mate Sauna<br />
6655 Knott Ave.<br />
Buena Park, CA 90620<br />
800-946-6001<br />
714-739-6600<br />
Fax: 714-739-6601<br />
shows@healthmatesauna.com<br />
www.healthmatesauna.com<br />
Booth #818<br />
Since 1979, Health Mate has proudly served as a<br />
benchmark in the industry, innovating with the latest<br />
technology to provide top-quality far infrared saunas,<br />
ideal for deep relaxation and soothing comfort, as well<br />
as health and healing.<br />
Healthways<br />
9280 S. Kyrene Road<br />
Tempe, AZ 85284<br />
800-728-8492<br />
800-295-4993<br />
Fax: 480-598-3540<br />
www.healthways.com<br />
Booth #4218<br />
120 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Healthways is a leading national provider of exciting<br />
programs that help operators acquire and retain<br />
members, and generate revenue to improve their<br />
bottom line. Stop by the company’s booth for<br />
information on the SilverSneakers Fitness Program,<br />
Forever Fit, and Prime.<br />
Helixco<br />
3 Spruce Court<br />
Boston, MA 02108<br />
888-HELIXCO or 888-435-4926<br />
617-367-0693<br />
Fax: 603-619-0207<br />
Lenny@helixco.com<br />
www.helixco.com<br />
Booth #4836<br />
Helixco introduces the revolutionary Helix, an aerobic<br />
trainer that simultaneously works the inner and<br />
outer thighs, delivering the kind of dramatic leg- and<br />
glute-sculpting results normally achieved only via<br />
weight training.<br />
Hoffman <strong>In</strong>surance Services/<br />
insureyourclub.com<br />
141 Linden St.<br />
P.O. Box 9002<br />
Wellesley, MA 02181-9002<br />
800-649-0087<br />
781-235-0087<br />
Fax: 781-235-6665<br />
rkuchefski@hoffmaninsurance.com<br />
www.insureyourclub.com<br />
Booth #621<br />
For over 25 years, Hoffman <strong>In</strong>surance has provided<br />
property, casualty, liability, and workers compensation<br />
insurance programs to the fitness industry. At IHRSA<br />
’08, the company will present insureyourclub.com,<br />
featuring programs for professionals certified by ACE,<br />
NCSF, NASM, and STOTT Pilates.<br />
HOIST Fitness Systems, <strong>In</strong>c.<br />
See our ad on page 26<br />
9990 Empire St., Ste. 130<br />
San Diego, CA 92126-4200<br />
800-548-5438<br />
858-578-7676<br />
Fax: 858-578-9558<br />
sales@hoistfitness.com<br />
www.hoistfitness.com<br />
Booth #3536<br />
HOIST continues to revolutionize the specialty fitness<br />
equipment industry with exciting new products.<br />
The company seizes every opportunity to improve<br />
or create technologies that move the fitness industry<br />
in a new direction.<br />
Hollman, <strong>In</strong>c.<br />
See our ad on pages 149 & 222<br />
1825 Walnut Hill Lane, Ste. 110<br />
Irving, TX 75038<br />
800-433-3630<br />
972-815-4000<br />
Fax: 972-815-2921<br />
lockers@hollman.com<br />
www.hollman.com<br />
Booth #4128<br />
Hollman is a leading manufacturer of wood and plastic<br />
laminate lockers and racquetball/squash courts for<br />
fitness centers, as well as the revolutionary Keyless<br />
Security Lock. It has 300,000 square feet of manufacturing<br />
space, equipped with the latest green technology.<br />
Hoop Gym<br />
P.O. Box 30474<br />
Fort Lauderdale, FL 33303<br />
954-491-1312<br />
Fax: 954-491-1347<br />
info@hoopgym.com<br />
www.hoopgym.com<br />
Booth #616<br />
HoopGym is ideal for land and water workouts.<br />
h/p/cosmos sports & medical gmbh<br />
Am Sportplatz 8<br />
Nussdorf-Traunstein D-83365, Bavaria<br />
Germany<br />
49-866-986-420<br />
Fax: 49-866-9864-249<br />
sales@h-p-cosmos.com<br />
www.h-p-cosmos.com<br />
Booth #3650<br />
h/p/cosmos offers several system solutions, including<br />
quasar med with safety arch, for performance<br />
diagnostics, and 150/50 locomotion DE med, for<br />
neurologic rehabilitation. Machines include wireless<br />
heart-rate control and powerful drive systems with<br />
maintenance-free three-phase AC motor and seven<br />
acceleration levels.
Visit us at IHRSA 2008, Booth #1322
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Hugger Mugger Yoga Products<br />
3937 S. 500 West<br />
Salt Lake City, UT 84123<br />
800-473-4888<br />
801-327-0071<br />
Fax: 801-327-0073<br />
sales@huggermugger.com<br />
www.huggermugger.com<br />
Booth #1038<br />
122 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Hugger Mugger, an expert in designing, manufacturing,<br />
and selling yoga products for over 25 years, is<br />
committed to eco-friendly products, including its Earth<br />
Elements & Tapas mats, bamboo and cork blocks, and<br />
hemp and cotton straps. Ask about show specials.<br />
Human Dynamo<br />
1520 Goodyear Drive H<br />
El Paso, TX 79936<br />
915-592-9100<br />
Fax: 915-592-9102<br />
mtaggett@henryworks.com<br />
www.humandynamo.net<br />
Booth #4615<br />
The Human Dynamo is a new machine for full-body<br />
cardio. It combines cycling with an upper-body<br />
ergometer that is uniquely dynamic with a wide range of<br />
motion. This means more muscle groups exercised and<br />
more calories burned.<br />
Visit us at IHRSA 2008, Booth #4116<br />
Human Kinetics<br />
P.O. Box 5076<br />
Champaign, IL 61825<br />
800-747-4457<br />
217-351-5076<br />
Fax: 217-351-2674<br />
info@hkusa.com<br />
www.HumanKinetics.com<br />
Booth #2145<br />
Human Kinetics’ new Emergency Care training program<br />
allows clubs to take control of first aid/CPR training of<br />
staff, and open a new revenue stream by offering these<br />
programs to members. Also browse its large selection<br />
of fitness books and resources.<br />
Humane Manufacturing, LLC<br />
805 Moore St.<br />
Baraboo, WI 53913-2796<br />
800-369-6263<br />
608-356-8336<br />
Fax: 608-356-8338<br />
info@humanemfg.com<br />
www.humanemfg.com<br />
Booth #4327<br />
Humane Manufacturing offers LOKTUFF, a high-quality<br />
rubber flooring. New for 2008: 95% color mats, solid,<br />
durable, vulcanized mats that will protect clubs’<br />
equipment and floors.<br />
HydroMassage<br />
15395 Roosevelt Blvd.<br />
Clearwater, FL 33760<br />
800-699-1008<br />
727-536-5566<br />
Fax: 727-536-6633<br />
info@hydromassage.com<br />
www.hydromassage.com<br />
Booth #741
Hydrorider<br />
777 N.E. 62nd St., Ste. C101<br />
Miami, FL 33138<br />
305-762-7557<br />
Fax: 305-762-7557<br />
info@hydrorider.com<br />
www.hydrorider.com<br />
Booth #944<br />
Hydrorider, a leader in aquatic equipment, presents the<br />
Professional Aquabike, the Easy Line Aquabike, and the<br />
new optimized version of its Aquatreadmill. Take<br />
advantage of the promotions reserved for trade show<br />
visitors, and discover a new dimension of<br />
water fitness!<br />
HydroTher Spa & Wellness Equipment<br />
See our ad on page 152<br />
135 Matheson Blvd. E.<br />
Mississauga, ON<br />
CANADA<br />
L4Z 1R2<br />
800-891-5811<br />
905-890-3111<br />
Fax: 905-890-3119<br />
info@hydrother.com<br />
www.hydrother.com<br />
Booth #210<br />
The HydroTher Massage Bed—a self-contained, dry<br />
hydrotherapy massage system that combines the<br />
benefits of flotation, heat, and massage—offers<br />
unlimited profit potential for health clubs. Users<br />
experience all the physical and emotional benefits of<br />
massage therapy in just 20 minutes.<br />
HYPERSTRIKE, <strong>In</strong>c.<br />
See our ad on page 207<br />
10052 Pasadena Ave., Ste. A<br />
Cupertino, CA 95014<br />
408-607-3011<br />
Fax: 408-973-8059<br />
mike@hyperstrike.com<br />
www.HyperStrike.com/Partners<br />
Booth #708<br />
HyperStrike offers custom online fitness, nutrition<br />
services, and FitScore (fitness assessments) to help<br />
clubs generate new revenue opportunities and improve<br />
member satisfaction and retention. HyperStrike<br />
provides custom branded solutions for any gym.<br />
<strong>In</strong>-club kiosks are now available!<br />
Ideal Products, <strong>In</strong>c.<br />
See our ad on page 186<br />
5555 Brooks St.<br />
Montclair, CA 91763-4547<br />
800-88-IDEAL<br />
909-988-2871<br />
Fax: 909-988-7263<br />
idealocker@aol.com<br />
www.idealockers.com<br />
Booth #439<br />
IHRSA<br />
263 Summer St.<br />
Boston, MA 02210<br />
617-951-0055<br />
Fax: 617-951-0056<br />
www.ihrsa.org<br />
Booth #914; 916; 435<br />
Company names in ORANGE are Convention Sponsors<br />
IHRSA Group Purchasing<br />
680 Lakeshore Drive, Ste. 2200<br />
Chicago, IL 60611<br />
312-787-1739<br />
hirschbgr@aol.com<br />
Booth #1113<br />
IHRSA Regional Associations<br />
263 Summer St.<br />
Boston, MA 02210<br />
800-228-4772, Ext. 115<br />
617-951-0055, Ext. 115<br />
Fax: 617-951-0056<br />
www.nehrsa.org<br />
www.califclubs.com<br />
www.macmaclubs.org<br />
www.thrsa.org<br />
www.flhealthclubs.org<br />
Booth #4052<br />
Visit the Regional Associations affiliated with IHRSA.<br />
<strong>In</strong>doorwalking<br />
Ravon <strong>In</strong>vest, SL<br />
C/ Josep Anselm Clavé, 27, local<br />
08950 Esplugues<br />
Barcelona<br />
Spain<br />
00-34-93-4802216<br />
00-34-61-9413201<br />
Fax: 00-34-93-4802566<br />
eas@telefonica.net<br />
www.indoorwalking.net<br />
Booth #748<br />
<strong>In</strong>doorwalking is a unique cardio program developed for<br />
group elliptical exercise. After three years of successful<br />
incorporation in fitness clubs in Europe, the company<br />
will present its program at IHRSA 2008.<br />
Visit us at IHRSA 2008, Booth #3749<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 123<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
<strong>In</strong>flight Fitness<br />
8321 Standustrial St.<br />
Stanton, CA 90680<br />
714-821-4177<br />
Fax: 714-821-4181<br />
rick.cole@inflightfitness.com<br />
www.inflightfitness.com<br />
Booth #403<br />
At IHRSA ’08, <strong>In</strong>flight Fitness will be showcasing the<br />
Liberator Multi-Gym with the new adjustable cable<br />
column option. Also on display will be machines from<br />
the CT Platinum Series.<br />
<strong>In</strong>ko Sport America<br />
2200 S. Dixie Hwy., Ste. 607<br />
Miami, FL 33133<br />
866-465-6776<br />
305-285-0681<br />
Fax: 305-285-1722<br />
info@inkoamerica.com<br />
www.inkoamerica.com<br />
Booth #438<br />
<strong>In</strong>ko Sport America offers the Active Body L-Carnitine<br />
Sports Drink, which has 1,000 mg of L-Carnitine. It<br />
burns fat while improving performance by raising<br />
energy, endurance, and stamina, resulting in a faster<br />
recovery. Show orders will receive a 15% discount.<br />
<strong>In</strong>tek Strength<br />
1211 Weaver Road<br />
Herrin, IL 62948<br />
866-996-3825<br />
618-942-6611<br />
Fax: 618-988-1313<br />
www.intekstrength.com<br />
Booth #804<br />
<strong>In</strong>telametrix<br />
6246 Preston Ave.<br />
Livermore, CA 94551<br />
877-838-9918<br />
925-606-7044<br />
Fax: 925-371-3903<br />
hstark@intelametrix.com<br />
www.intelametrix.com<br />
Booth #4421<br />
124 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
<strong>In</strong>telametrix offers BX2000, a simple, accurate<br />
ultrasound body composition assessment device. It’s<br />
fast, accurate, and less invasive, and the results are not<br />
limited by hydration, caffeine, exercise, or time of day.<br />
It’s offered with a 30-day money-back guarantee.<br />
<strong>In</strong>ternational Play Company<br />
20216-98 Ave.<br />
Langley, British Columbia V1M 3G1<br />
Canada<br />
604-882-1188<br />
Fax: 604-882-1977<br />
sales@iplayco.com<br />
www.iplayco.com<br />
Booth #524<br />
<strong>In</strong>ternational Play Company designs, manufactures, and<br />
installs indoor play structures and outdoor playgrounds<br />
for fitness centers. The company meets all safety<br />
standards and ships worldwide, and is an IHRSA<br />
associate member.<br />
<strong>In</strong>ternational Tanning Equipment/HEX<br />
See our ad on page 183<br />
2201 S. Michigan Ave.<br />
Saginaw, MI 48602<br />
800-556-3201<br />
989-792-6119<br />
Fax: 989-792-2491<br />
info@itehex.com<br />
www.itehex.com<br />
Booth #2036<br />
Iron Grip Barbell Company<br />
See our ad on page 13<br />
4012 W. Garry Ave.<br />
Santa Ana, CA 92704<br />
800-664-4766<br />
714-850-6900<br />
Fax: 714-850-6910<br />
info@irongrip.com<br />
www.irongrip.com<br />
Booth #1626<br />
Iron Grip Barbell Company, one of the largest providers<br />
of commercial free-weight equipment worldwide, with a<br />
line of exclusively American-made free weights, is<br />
dedicated to building the most reliable and innovative<br />
dumbbells, weight plates, and Olympic bars available.<br />
Island Oasis<br />
P.O. Box 769<br />
141 Norfolk St.<br />
Walpole, MA 02081<br />
800-777-4752<br />
508-660-1176<br />
mail@islandoasis.com<br />
www.islandoasis.com<br />
Booth #417<br />
I-Trainer <strong>In</strong>ternational, <strong>In</strong>c.<br />
1913 Shifting Winds St.<br />
Las Vegas, NV 89117<br />
702-892-0400<br />
Fax: 702-363-9176<br />
info@Itrainer<strong>In</strong>ternational.com<br />
www.Itrainer<strong>In</strong>ternational.com<br />
Booth # 837<br />
At the trade show, I-Trainer <strong>In</strong>ternational will launch its<br />
PEP software, an interactive <strong>In</strong>ternet-based program<br />
that allows members to view personalized fitness<br />
programs in video format and then download them to<br />
an iPod, iPhone, or any MP3 player that supports video.<br />
Ivanko Barbell Company<br />
See our ad on page 25<br />
P.O. Box 1470<br />
San Pedro, CA 90733<br />
800-247-9044<br />
310-514-1155<br />
Fax: 310-514-1363<br />
chet@ivankobarbell.com<br />
www.ivankobarbell.com<br />
Booth #1204<br />
Ivanko’s 100% solid stainless steel E Z Curl bar<br />
features a perfectly balanced 40-degree bend with<br />
no welds, no bolts, and no end play (i.e., “slop”) in<br />
the rotation of the sleeves.
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
JD Max Fitness<br />
5057 Drake Drive<br />
College Station, TX 77845<br />
979-690-3903<br />
979-574-3124<br />
David@jdmaxfitness.com<br />
www.jdmaxfitness.com<br />
Booth #508<br />
JD Max Fitness is debuting a new patent-pending<br />
product that assists people in performing traditional<br />
Olympic bar squats with improved ergonomics while<br />
eliminating shoulder impingement. This product easily<br />
retrofits any existing Olympic bar and is simple to use.<br />
Jenkins Athens <strong>In</strong>surance Services -<br />
ProFitness <strong>In</strong>surance Program<br />
2552 Stanwell Drive<br />
Concord, CA 94520<br />
800-234-6363, Ext. 9041<br />
925-822-9041<br />
Fax: 925-609-5395<br />
dcaldwell@jenkinsathens.com<br />
www.jenkinsathens.com<br />
Booth #809<br />
ProFitness <strong>In</strong>surance insures large health club chains<br />
and single-location clubs. Its specialized programs offer<br />
aggressive pricing, quality claims management, loss<br />
control expertise, and personalized service for<br />
businesses of all sizes.<br />
JLR Associates<br />
72 School St.<br />
Dedham, MA 02026<br />
781-251-0094<br />
Fax: 781-251-0095<br />
jr@JLRassoc.com<br />
www.JLRassoc.com<br />
Booth #4041<br />
126 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
JLR Associates is an independent search and<br />
recruitment firm specializing in the placement<br />
of senior-level management in the health, fitness,<br />
and wellness industry. JLR Associates presents<br />
outstanding candidates and career opportunities<br />
for these candidates for all sectors.<br />
Joel B. Cantor AIA Architect<br />
340 Brannan St.<br />
Ste. 401<br />
San Francisco, CA 94107<br />
415-957-9755<br />
Fax: 415-957-1677<br />
JCantorAIA@aol.com<br />
www.jcantorarchitect.com<br />
Booth #4223<br />
Visit us at IHRSA 2008, Booth #747<br />
Serving the club industry since 1977, this full-service<br />
firm provides design, architectural, and consulting<br />
services for new facilities, expansions, and remodeling.<br />
It has completed a range of projects of all sizes,<br />
including athletic clubs, swim and tennis facilities,<br />
and fitness centers.<br />
Keiser Corporation<br />
2470 S. Cherry Ave.<br />
Fresno, CA 93706<br />
800-888-7009<br />
559-256-8000<br />
Fax: 559-256-8100<br />
info@keiser.com<br />
www.keiser.com<br />
Booth #1418<br />
Keiser Corporation is setting out to lead the indoor<br />
cycling revolution with its Keiser M3 indoor cycle. It<br />
features a smooth feel, a whisper-quiet ride, and ease<br />
of use like no other cycle.<br />
Kids’ Athletic Club<br />
320 West Centa Drive<br />
Hayden, ID 83835<br />
208-762-7262<br />
Laura@KidsAthleticClub.com<br />
www.KidsAthleticClub.com<br />
Booth #4640<br />
Kids’ Athletic Club offers health clubs a turnkey<br />
sports-development and fitness program for kids<br />
ages 18 months to 18 years. Its original curriculum,<br />
music, and lesson plans are age-appropriate and<br />
developmentally progressive, providing exciting<br />
new memberships to untapped clientele.<br />
Kidzpace <strong>In</strong>teractive<br />
P.O. Box 550<br />
Collingwood, Ontario L9Y 4B2<br />
Canada<br />
800-668-0206<br />
705-444-2300<br />
Fax: 705-444-0007<br />
www.kidzpace.com<br />
Booth #4317<br />
KI Software<br />
See our ad on page 15<br />
8701 Georgia Ave. # 810<br />
Silver Spring, MD 20910<br />
800-829-4321<br />
301-495-2370<br />
Fax: 301-495-2373<br />
sales@kisoftware.com<br />
www.kisoftware.com<br />
Booth #1147<br />
From membership billing and reporting to efficient<br />
front-desk operations, KI believes that membershipmanagement<br />
software should achieve higher levels<br />
of membership satisfaction and increased retention<br />
rates. KI has over 25 years of experience working<br />
with club companies.<br />
K & K <strong>In</strong>surance Group, <strong>In</strong>c.<br />
See our ad on page 175<br />
1712 Magnavox Way<br />
Fort Wayne, IN 46804<br />
866-554-4636<br />
260-459-5959<br />
Fax: 260-459-5800<br />
sandee_howle@kandkinsurance.com<br />
www.kandkinsurance.com<br />
Booth #3940<br />
With insurance programs designed for the specific<br />
needs of health, fitness, racquet, and tennis clubs,<br />
exercise studios, circuit-training studios, and fitness<br />
instructors, K&K is a one-stop shop for all<br />
insurance needs.
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
128 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
KORR Medical Technologies, <strong>In</strong>c.<br />
2463 S. 3850 W. #200<br />
Salt Lake City, UT 84120<br />
800-895-4048<br />
Fax: 801-483-2123<br />
sales@korr.com<br />
www.korr.com<br />
Booth #224<br />
CardioCoach by Korr Medical delivers simple and<br />
accurate VO2-based fitness testing. It measures data<br />
ideal for customizing an exercise plan that will enable a<br />
person to reach their fitness goals more efficiently, and<br />
with less pain, fatigue, and injury.<br />
Landice Treadmills<br />
See our ad on page 202<br />
111 Canfield Ave.<br />
Randolph, NJ 07869<br />
800-526-3423<br />
973-927-9010<br />
Fax: 973-927-0630<br />
sales@landice.com<br />
www.landice.com<br />
Booth #4136<br />
Since 1967, Landice Treadmills has dedicated itself to<br />
producing the highest-quality treadmills and is now<br />
introducing an elliptical with an unprecedented five-year<br />
warranty. All Landice products are designed for light<br />
institutional, rehabilitation, and heavy club environments.<br />
LEADBOX.COM<br />
12407 E. Slauson Ave. #P<br />
Whittier, CA 90606<br />
800-353-6612<br />
562-789-8161<br />
Fax: 562-789-8851<br />
mark@leadbox.com<br />
www.leadbox.com<br />
Booth #1041<br />
LEADBOX.COM offers a wide variety of lead-generation<br />
boxes with turnkey packages that include boxes,<br />
artwork, stick-on pens, and registration pads. Also<br />
available are wall-mounted suggestion boxes, freestanding<br />
boxes, a wide array of brochure holders, and<br />
deluxe postcards.<br />
Legacy Lockers<br />
4433 Bronze Way<br />
Dallas, TX 75236<br />
866-937-1088<br />
214-466-1700<br />
Fax: 214-466-1789<br />
info@legacylockers.com<br />
www.legacylockers.com<br />
Booth #717
LeMond Fitness, <strong>In</strong>c.<br />
See our ad on page 208<br />
15540 Woodinville-Redmond #A-100<br />
Woodinville, WA 98072<br />
425-482-6773<br />
Fax: 425-482-6724<br />
bb@lemondfitness.com<br />
www.LeMondfitness.com<br />
Booth #2150<br />
Stop by to experience LeMond’s new products for 2008!<br />
Designed to support commercial facilities, the new<br />
Digital g-force Bike series offers USB downloading plus<br />
an electronic training diary. Test drive the new 2008<br />
RevMaster—an improved design and much more.<br />
Les Mills <strong>In</strong>ternational<br />
See our ad on page 107<br />
Level 2 - Rainger House<br />
150 Victoria St. W.<br />
Auckland 1142<br />
New Zealand<br />
(64) 9-366-9900<br />
Fax: (64) 9-366-9901<br />
info@lesmills.com<br />
www.lesmills.com<br />
Booth #826<br />
Les Mills turns group exercise into a profit center. More<br />
than 5 million people each week, in over 11,500 clubs<br />
worldwide, enjoy Les Mills’ programs: BODYPUMP,<br />
BODYCOMBAT, BODYFLOW, BODYATTACK, RPM,<br />
BODYSTEP, BODYJAM, and BODYVIVE.<br />
Lifecore Fitness<br />
242 Bingham Drive #101<br />
San Marcos, CA 92069<br />
888-815-5559<br />
Fax: 760-471-1324<br />
todd@lifecorefitness.com<br />
www.lifecorefitness.com<br />
Booth #4439<br />
Lifecore Fitness is unveiling a new commercial-grade<br />
indoor cycle in 2008. It features a padded handlebar<br />
with a comfortable saddle that offers both vertical<br />
and horizontal adjustments. The clipless pedals<br />
and computer console with heart-rate read-out<br />
are standard features.<br />
Life Fitness<br />
See our ad on the back cover<br />
5100 River Road, Ste. 300<br />
Schiller Park, IL 60176-1075<br />
800-634-8637<br />
847-288-3300<br />
Fax: 847-288-3796<br />
www.lifefitness.com<br />
Booth #1704<br />
Life Fitness combines form and function with its new 95X<br />
Elliptical Cross-Trainer. Part of the Elevation Series, the<br />
95X is offered with three unique options—the Engage,<br />
<strong>In</strong>spire, and Achieve consoles, which feature iPod<br />
compatibility, USB connectivity, and a Virtual Trainer.<br />
Lightspace Corporation<br />
529 Main St., Ste. 330<br />
Boston, MA 02129<br />
877-544-4855<br />
877-404-1700<br />
Fax: 617-242-1440<br />
info@lightspacecorp.com<br />
www.lightspacecorp.com<br />
Booth #4528<br />
Lightspace Play is an interactive game system that<br />
promotes healthy kids and active play. Lightspace Play<br />
for Fitness will be introduced at IHRSA 2008! Kids work<br />
out while having fun playing games like Super Jump<br />
Style, Dance Off, and Dodgeball.<br />
Lincoln Equipment, <strong>In</strong>c.<br />
2051 Commerce Ave.<br />
Concord, CA 94520<br />
800-223-5450<br />
925-687-9500<br />
Fax: 888-680-2825<br />
sales@lincolnaquatics.com<br />
www.lincolnaquatics.com<br />
Booth #711<br />
Lincoln Equipment is a national distributor of<br />
commercial swimming pool equipment, chemicals, and<br />
supplies, serving the swimming pool industry since 1954<br />
with quality products that are specifically designed for<br />
commercial pool use. Stop by for the newly expanded<br />
184-page catalog.<br />
Magnum Fitness Systems<br />
2201 12th Ave.<br />
South Milwaukee, WI 53172<br />
800-372-0554<br />
414-764-4068<br />
Fax: 414-768-7047<br />
sales@magnumfitness.com<br />
www.magnumfitness.com<br />
Booth #3744<br />
Magnum will be introducing an array of new products at<br />
the 2008 IHRSA Trade Show, including its 5000 Series of<br />
selectorized machines, its expandable Tower System,<br />
and a new design of its Recumbent Stepper. Visit the<br />
booth for show specials.<br />
Marpo Kinetics<br />
313 Earhart Way<br />
Livermore, CA 94551<br />
925-337-4205<br />
Fax: 877-275-1005<br />
getfit@marpokinetics.com<br />
www.marpokinetics.com<br />
Booth #1142<br />
Marpo Kinetics makes a line of innovative rope<br />
climbers for total upper-body strength and cardio<br />
fitness. Viper Rope Climber combines weight<br />
assistance and revolutionary design to deliver a<br />
true rope-climbing experience. Come test-climb<br />
the latest models at the booth.<br />
Mateflex<br />
2007 Beechgrove Place<br />
Utica, NY 13501<br />
800-926-3539<br />
315-733-1412<br />
Fax: 315-735-4372<br />
info@mateflex.com<br />
www.mateflex.com<br />
Booth #1413<br />
Visit us at IHRSA 2008, Booth #4411<br />
Company names in ORANGE are Convention Sponsors<br />
TileFlex 12” interlocking modular tiles in light parquet<br />
are new for 2008. The luxury vinyl tile inserted into an<br />
interlocking modular base forms a single, snaptogether<br />
unit. The unique recessed rim design protects<br />
the tile from chipping and damage.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 129<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Matrix Fitness Systems<br />
See our ad on page 11<br />
1610 Landmark Drive<br />
Cottage Grove, WI 53527<br />
866-693-4863<br />
608-839-8686<br />
Fax: 608-839-8687<br />
info@matrixfitness.com<br />
www.matrixfitness.com<br />
Booths #2530<br />
Matrix Fitness Systems offers a complete line of<br />
commercial cardiovascular and strength-training<br />
equipment. Debuting at IHRSA ’08 are 11 new<br />
strength-training products, including the Matrix<br />
Functional Trainer, which combines functional<br />
design and enhanced strength-training movements.<br />
Maxion Design<br />
9410 Alto Drive<br />
La Mesa, CA 91941<br />
619-668-5678<br />
Fax: 619-668-5679<br />
www.maxiondesign.com<br />
Booth #4124<br />
Maxion Design is a multifaceted, internationallyrecognized<br />
design company. Its services include<br />
custom artwork, interior design, and architectural<br />
consulting, budget planning, millwork design, lighting<br />
design, documentation, and site supervision.<br />
Maxuvibe<br />
Hoogstraat 348<br />
Eindhoven 5654 NJ<br />
Netherlands<br />
0031-(0)40 2555361<br />
Fax: 0031-402514964<br />
info@maxuvibe.com<br />
www.maxuvibe.com<br />
Booth #4628<br />
130 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Maxuvibe has innovated its models so that they can be<br />
equipped with a USB communication port to personalize<br />
training by using a PC. The company will also be<br />
unveiling a new model, affordably priced with the<br />
same professional quality.<br />
MBT Physiological Footwear<br />
515 N. River St., Ste. D<br />
Hailey, ID 83333<br />
208-788-0883<br />
Fax: 208-788-0802<br />
www.swissmasaius.com<br />
Booth #326<br />
The effect of MBT physiological footwear lies in its<br />
unique sole structure, which has been patented<br />
worldwide. The sole is constructed of the unique Masai<br />
Sensor, the Shank, and the PU midsole with pivot,<br />
creating a natural, soft surface.<br />
Visit us at IHRSA 2008, Booth #935<br />
McArthur Towel & Sports<br />
700 Moore St., P.O. Box 448<br />
Baraboo, WI 53913<br />
800-356-9168<br />
608-356-8922<br />
Fax: 608-356-7587<br />
vfowler@mcarthurtowels.com<br />
www.mcarthur-towels.com<br />
Booth #519<br />
The new line of Aegis Microbe Shield technology-treated<br />
McArthur Super Gym towels is engineered to resist the<br />
contamination and growth of bacteria, fungi, and many<br />
other microorganisms, while providing the same<br />
reliability and durable performance customers<br />
expect from McArthur towels.<br />
MicroFit, <strong>In</strong>c.<br />
1077-B <strong>In</strong>dependence Ave.<br />
Mountain View, CA 94043<br />
800-822-0405<br />
650-969-7296<br />
Fax: 650-969-2067<br />
sales@microfit.com<br />
www.microfit.com<br />
Booth #1415<br />
For 20 years, MicroFit has set the fitness industry<br />
standard for quality health and fitness assessment<br />
systems. MicroFit technology is the preferred choice<br />
to accurately assess health and fitness status, identify<br />
appropriate intervention programs, and track individual<br />
and group outcomes.
MIHA Maschinen GmbH<br />
An der Laugna 2<br />
Emersacker 86494<br />
Germany<br />
49-8293-706<br />
info@miha.de<br />
www.miha.de<br />
Booth #912<br />
Milnor Laundry Systems<br />
700 Jackson St.<br />
Kenner, LA 70062<br />
504-467-9591<br />
504-712-7656<br />
Fax: 504-468-3094<br />
mktg@milnor.com<br />
www.milnor.com<br />
Booth #1411<br />
Milnor is a leading commercial and industrial laundry<br />
equipment manufacturer of washer-extractors that<br />
range in capacity from 20-700 pounds, and dryers from<br />
30-550 pounds. These models are available with a<br />
variety of controls from very simple to sophisticated.<br />
MINDBODY<br />
See our ad on page 110<br />
4051 Broad St.<br />
San Luis Obispo, CA 93401<br />
877-755-4279<br />
Fax: 866-759-7958<br />
info@mindbodyonline.com<br />
www.mindbodyonline.com<br />
Booth #819<br />
MINDBODY brings the club industry the most<br />
technologically advanced business management<br />
solution, featuring comprehensive client account<br />
management; Web-based scheduling; integrated<br />
retail POS and gift cards; powerful marketing tools<br />
and integrated e-mail; and the new MINDBODY<br />
PartnerStores profit centers.<br />
Mitchell Rubber Products<br />
10220 San Sevaine Way<br />
Mira Loma, CA 91752<br />
800-453-7526<br />
Fax: 909-681-1479<br />
mvasquez@mitchellrubber.com<br />
www.mitchellrubber.com<br />
Booth #319<br />
Mondo<br />
See our ad on page 153<br />
1100 E. Hector St., Ste. 160<br />
Conshohocken, PA 19428<br />
800-361-3747<br />
Fax: 610-834-3837<br />
mondo@mondousa.com<br />
www.mondousa.com<br />
Booth #1048<br />
Mondo’s Sport Impact and Ramflex vulcanized rubber<br />
surfaces are designed to resist abuse from weights and<br />
weightlifting equipment. Both contain a heavy-duty wear<br />
layer for superior resistance and structural elasticity,<br />
and a shock-absorbent lower layer for unparalleled<br />
safety and comfort.<br />
Motivatrix<br />
125 E. Reno #4<br />
Las Vegas, NV 89119<br />
888-Y-MOTIVATE<br />
702-868-3500<br />
Fax: 305-468-6244<br />
info@motivatrix.com<br />
www.motivatrix.com<br />
Booth #3950<br />
The Workout Master has 3-D technology that allows<br />
one’s body movements to be captured with four<br />
modules: Personal Trainer and Profile module; Aerobics<br />
Modules (5-40-minute aerobics classes); Max Challenge<br />
Workouts (game-type workouts); and Music Master.<br />
Motus USA<br />
See our ad on page 133<br />
13705 Cimarron Ave.<br />
Gardena, CA 90249<br />
866-668-8766<br />
310-515-1000<br />
Fax: 310-515-1151<br />
www.motususa.com<br />
Booth #1126<br />
Motus USA is taking a fresh new approach to fitness<br />
with innovative solutions that inspire fit, fun, and<br />
fabulous workouts. Discover the company’s cuttingedge<br />
commercial-grade cardio equipment, featuring<br />
fully integrated LCD TV entertainment solutions.<br />
Munters<br />
16900 Jordan<br />
Selma, TX 78154<br />
800-686-8377<br />
210-651-5018<br />
Fax: 210-651-9085<br />
drycoolinfo@munters.com<br />
www.munters.us<br />
Booth #3254<br />
Visit us at IHRSA 2008, Booth #4118<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 131<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
MUSCLEDADDY Products<br />
712 Bancroft Road, Ste. #519<br />
Walnut Creek, CA 94598<br />
800-Lift-Big (543-8244)<br />
415-747-8924<br />
Fax: 877-372-2759<br />
bnbwholesale@comcast.net<br />
www.bignbeefy.com<br />
Booth #126<br />
132 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
MUSCLEDADDY’s unique line of weight pads, straps,<br />
and hooks is designed for heavy lifters. Dual functionality<br />
combines straps and pads into one product, and<br />
heavier, more efficient materials increase stamina,<br />
maximize muscle isolation, and enhance dryness,<br />
comfort, and support.<br />
Muscle Dynamics/Maxicam<br />
20100 Hamilton Ave.<br />
Torrance, CA 90502<br />
800-544-2944<br />
310-323-9055<br />
Fax: 310-323-7608<br />
brent@muscledynamics.com<br />
www.muscledynamics.com<br />
Booth #3816<br />
Muscular Dystrophy Association<br />
3300 E. Sunrise Drive<br />
Tucson, AZ 85718<br />
520-529-5470<br />
kmoran@mdausa.org<br />
www.mdausa.org<br />
Booth #4748<br />
Musculart, <strong>In</strong>c.<br />
See our ad on page 124<br />
22024 Marine View Drive #202<br />
Des Moines, WA 98198<br />
206-878-0935<br />
Fax: 206-878-2483<br />
tellmemore@musculart.com<br />
www.musculart.com<br />
Booth #516<br />
Experience Musculart’s exclusive collection of quality<br />
artwork for club facilities, including prints, framed art, glass<br />
and metal sculpture, and custom pieces. Create a powerful,<br />
visual statement of commitment to health, fitness,<br />
and beauty. <strong>In</strong>spire and motivate staff and members.<br />
National Academy of Sports Medicine<br />
(NASM)<br />
26632 Agoura Road<br />
Calabasas, CA 91302<br />
800-460-6276<br />
818-595-1200<br />
Fax: 818-878-9511<br />
www.nasm.org<br />
Booth #3942<br />
Since 1987, the National Academy of Sports Medicine<br />
(NASM) has been a global leader in certification,<br />
personal training, continuing education, and solutions<br />
and tools for health, fitness, sports performance, and<br />
sports medicine professionals.<br />
National Exercise & Sports Trainers<br />
Association (NESTA)<br />
30245 Tomas<br />
Rancho Santa Margarita, CA 92688<br />
877-348-6692<br />
949-589-9166<br />
Fax: 949-589-8216<br />
scott@nestacertified.com<br />
www.nestacertified.com<br />
Booth #410<br />
NESTA and POLAR, the leader in heart-rate monitoring<br />
technology, are introducing a new personal training<br />
certification: PFT 2.0, “monitoring the new era of<br />
personal training.” NESTA and POLAR will have<br />
giveaways and specials for purchases during the show.<br />
National Exercise Trainers Association<br />
(NETA)<br />
See our ad on page 102<br />
5955 Golden Valley Road, Ste. 240<br />
Minneapolis, MN 55422<br />
800-237-6242<br />
763-545-2505<br />
Fax: 763-545-2524<br />
neta@netafit.org<br />
www.netafit.org<br />
Booth #720<br />
NETA offers an NCCA-accredited personal trainer<br />
certification, which ensures the competency of NETA<br />
CPTs. New in 2008, aspiring personal trainers can<br />
purchase a four-disc DVD set which, in conjunction with<br />
NETA’s Fitness Professionals Manual, prepares them<br />
for the certification exam.<br />
National Federation of<br />
Professional Trainers (NFPT)<br />
See our ad on page 99<br />
P.O. Box 4579<br />
Lafayette, IN 47903<br />
800-729-6378<br />
765-471-4514<br />
Fax: 765-471-7369<br />
info@nfpt.com<br />
www.nfpt.com<br />
Booth #526<br />
The NFPT has been certifying fitness professionals<br />
since 1988 and is an NCCA-accredited organization.<br />
With more than 300 test sites and free CECs, the NFPT<br />
provides convenience and affordability while offering<br />
credibility and confidence.<br />
National Fitness Business Alliance<br />
P.O. Box 929<br />
Mashpee, MA 02649<br />
800-726-3506<br />
Fax: 508-420-1992<br />
www.totalclubsupport.com<br />
Booth #4426<br />
National Fitness Business Alliance, total support for<br />
independent club owners, was created by industryleading<br />
experts and vendors who saw a need for<br />
business education in the fitness industry. It offers<br />
assistance with: new equipment, profit centers,<br />
marketing companies, and member-retention tools.<br />
Nautilus<br />
See our ad on page 29<br />
16400 S.E. Nautilus Drive<br />
Vancouver, WA 98683<br />
800-628-8458<br />
800-437-1986<br />
www.nautilus.com<br />
Booth #3216<br />
Nautilus celebrates the 25th anniversary of StairMaster!<br />
Since 1983, StairMaster has set the standard for highperformance<br />
fitness products. The legend continues<br />
today, with the introduction of a redesigned stepping<br />
line, being unveiled at the show.<br />
New Leaf Health & Fitness<br />
350 Oak Grove Pkwy.<br />
St. Paul, MN 55127<br />
888-826-2751<br />
651-484-4874<br />
Fax: 651-484-8941<br />
info@newleaffitness.com<br />
www.newleaffitness.com<br />
Booth #4236<br />
New Leaf’s Active Metabolic Training combines metabolic<br />
assessment with a proven revenue model to redefine<br />
cardio as a profit center for clubs. Trainers benefit from<br />
individualized training programs that deliver real results<br />
for members by “making every workout count.”
Visit us at IHRSA 2008, Booth #1126
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Nice Pak Commercial<br />
Two Nice Pak Park<br />
Orangeburg, NY 10962<br />
800-444-6725<br />
845-365-1700<br />
Fax: 845-398-5807<br />
ldennis@nicepak.com<br />
www.nicepak.com<br />
Booth #618<br />
Nicros, <strong>In</strong>c., Climbing Walls<br />
845 Phalen Blvd.<br />
St. Paul, MN 55106<br />
651-778-1975<br />
Fax: 651-778-8080<br />
info@nicros.com<br />
www.nicros.com<br />
Booth #648<br />
134 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Nicros has a unique and awe-inspiring wall system to fit<br />
every budget and need, from its stunning A.R.T.Wall,<br />
which is the centerpiece of many colleges, universities,<br />
and health clubs, to the beautifully hand-sculpted<br />
features on its WestCoast walls.<br />
North West Rubber<br />
33850 <strong>In</strong>dustrial Ave.<br />
Abbotsford, British Columbia V2S 7T9<br />
Canada<br />
800-663-8724<br />
604-859-2002<br />
Fax: 604-859-2009<br />
sales@northwestrubber.com<br />
www.sportfloor.ca<br />
Booth #503<br />
NSCA Certification Commission<br />
See our ad on page 119<br />
3333 Landmark Circle<br />
Lincoln, NE 68504<br />
888-746-2378<br />
402-476-6669<br />
Fax: 402-476-7141<br />
commission@nsca-cc.org<br />
www.nsca-cc.org<br />
Booth #1312<br />
Sign up to win a free NSCA-Certified Personal Trainer<br />
paper/pencil exam registration with the NSCA<br />
Certification Commission, the only certifying<br />
organization to have fitness-related certification<br />
programs accredited by NCCA for more than 10 years.<br />
Nury Tec, <strong>In</strong>c.<br />
201 Saehan Venture B/D<br />
113-15, Shiheung-Dong,Keumcheon-Ku<br />
Seoul, 153-030<br />
Republic of South Korea<br />
82-2-803-401<br />
Fax: 82-2-809-401<br />
nurytec@nurytec.co.kr<br />
www.nurytec.co.kr<br />
Booth #952<br />
Octane Fitness<br />
See our ad on page 38<br />
9200 Wyoming Ave. N., Ste. 380<br />
Brooklyn Park, MN 55445<br />
888-OCTANE-4<br />
763-757-2662<br />
Fax: 763-323-2064<br />
sales@octanefitness.com<br />
www.octanefitness.com<br />
Booth #3924<br />
Visit Octane Fitness to experience the most<br />
ergonomically correct and technologically advanced<br />
ellipticals, with unmatched features, such as<br />
SmartStride, Converging Path handlebars, MultiGrip, X-<br />
Mode, and GluteKicker. It offers clubs the hottest cross<br />
trainers, including the new Pro3700 Series!<br />
Ohlson Lavoie Collaborative (OLC)<br />
1515 Wazee St., Ste. 400<br />
Denver, CO 80202-1262<br />
800-203-1491<br />
Fax: 303-294-9440<br />
olc@olcdesigns.com<br />
www.olcdesigns.com<br />
Booth #1409<br />
Ohlson Lavoie Collaborative (OLC) is a full-service<br />
architectural firm that emphasizes client relationships<br />
and building functionality. With U.S. offices in Denver<br />
and Orlando, OLC specializes in designing fitness,<br />
recreation, medical wellness, and aquatic facilities.<br />
For more than 46 years, the firm has set an industry<br />
standard for responsiveness.
Oka b.<br />
4823 Roy Carlson Blvd.<br />
Buford, GA 30518<br />
888-730-6522<br />
Fax: 770-945-1628<br />
sales@shoesthatloveyou.com<br />
www.shoesthatloveyou.com<br />
Booth #710<br />
OKA b. shoes keep active customers looking and feeling<br />
good. Thongs and slides are lightweight, reflexologybased,<br />
and massage feet with every step. They’re<br />
antimicrobial and non-slip—perfect for club use.<br />
Discover new styles and colors for spring and summer.<br />
Optimal Design Systems <strong>In</strong>ternational<br />
1135 Glenwood Ct.<br />
Weston, FL 33326<br />
954-888-5960<br />
Fax: 954-888-5961<br />
bruce@optimaldsi.com<br />
www.optimaldsi.com<br />
Booth #522<br />
Optimal Design is known for “profit designing.” It has the<br />
ability to create beautiful, exciting, award-winning<br />
facilities that increase sales and retention yet are not<br />
expensive to build. This results in more revenue, less<br />
debt, and, therefore, more profits.<br />
Paramount Acceptance<br />
See our ad on page 123<br />
4725 S. Holladay Blvd. #100<br />
Holladay, UT 84117<br />
800-316-4444<br />
801-272-8623<br />
Fax: 877-634-7318<br />
sales@paramountacceptance.com<br />
www.paramountacceptance.com<br />
Booth #3749<br />
Paramount Acceptance provides an array of Web-based<br />
club business applications, including PT tracking/<br />
reporting, Corporate Sales Site, and Front Desk Monitor<br />
check-in/reporting. It boasts ASP.NET SQL Server<br />
technology, which means clubs need only an <strong>In</strong>ternet<br />
connection to achieve 24/7 access.<br />
Paramount Fitness Corporation<br />
See our ad on page 37<br />
6450 E. Bandini Blvd.<br />
Los Angeles, CA 90040-3185<br />
800-721-2121<br />
323-721-2121<br />
Fax: 323-724-2000<br />
nasales@paramountfitness.com<br />
www.paramountfitness.com<br />
Booth #1404<br />
For over 50 years, Paramount has been recognized<br />
worldwide for its manufacturing expertise, stylish<br />
designs, and superior customer service. The long<br />
anticipated introduction of several new product<br />
innovations is sure to reinforce Paramount’s position as<br />
a global fitness leader.<br />
Parisi Speed School<br />
See our ad on page 98<br />
2-22 Banta Place<br />
Fair Lawn, NJ 07410<br />
888-GET-FAST<br />
888-438-3278<br />
Fax: 201-540-0143<br />
info@parisischool.com<br />
www.parisischool.com<br />
Booth #3250<br />
The Parisi Speed School takes advantage of the<br />
$4.1-billion youth fitness market by delivering an<br />
exciting profit center within existing health clubs. Its<br />
franchise model will diversify a club in its community<br />
and is proven to drive club membership.<br />
PaviGym USA<br />
2910 Falling Waters Blvd.<br />
Lindenhurst, IL 60046<br />
866-PAVIGYM<br />
866-PaviGym<br />
Fax: 847-265-5946<br />
infousa@pcg.es<br />
www.pavigym.com<br />
Booth #1137<br />
PaviGym Performance Flooring will be exhibiting all of<br />
its newest products and technologies along with a<br />
number of show specials sure to fit any flooring budget.<br />
Also featured will be the ComfortMat, which will be<br />
offered at fantastic show specials.<br />
Peak Performance<br />
See our insert<br />
2285 116th Ave. N.E., Ste. 101<br />
Bellevue, WA 98004-3041<br />
800-574-4400<br />
425-451-8337<br />
Fax: 425-451-9483<br />
info@healthclubpros.com<br />
www.healthclubpros.com<br />
Booth #4229<br />
Peak Performance specializes in highly effective club<br />
marketing materials, including direct mail, brochures,<br />
banners, door-hangers, newspaper ads, and more. The<br />
company handles the entire process, including a highly<br />
targeted mailing list, custom design, printing, postage,<br />
and mailing.<br />
Peak Pilates<br />
See our ad on the inside back cover<br />
5555 Central Ave., Ste. 200<br />
Boulder, CO 80301<br />
800-925-3674<br />
303-998-1531<br />
Fax: 303-473-9142<br />
info@peakpilates.com<br />
www.peakpilates.com<br />
Booth #3736<br />
Make Pilates fun, simple, and rewarding with MVe:<br />
all-inclusive Pilates-based group-exercise equipment,<br />
programming, and training, designed for the health<br />
and fitness market. MVe gives clubs the power to offer<br />
heart-pumping, music-driven fusion workouts for all<br />
demographics, skill levels, and abilities.<br />
Pea Pod Print<br />
7476 E. 29th St.<br />
Denver, CO 80238<br />
303-495-9577<br />
haw@peapodprint.com<br />
www.peapodprint.com<br />
Booth #4523<br />
Penco Products, <strong>In</strong>c.<br />
99 Brower Ave.<br />
Oaks, PA 19456<br />
800-562-1000<br />
610-666-0500<br />
Fax: 610-666-7561<br />
general@pencoproducts.com<br />
www.pencoproducts.com<br />
Booth #227<br />
Penco Products provides space management in the<br />
form of lockers and space-saving custom Schmidt<br />
CardioDecks for club facilities. A wide variety of steel and<br />
plastic lockers are available in a broad range of colors.<br />
Company names in ORANGE are Convention Sponsors<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 135<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Performance Food Centers<br />
See our ad on page 219<br />
59 Airport Road<br />
Pottstown, PA 19464<br />
888-732-9151<br />
Fax: 610-474-0444<br />
info@performancefoodcenters.com<br />
www.performancefoodcenters.com<br />
Booth #4635<br />
136 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
PFC was created with one goal in mind: to provide the<br />
highest-quality natural and wholesome food products to<br />
people who care about their bodies. PFC juice bars are a<br />
place where individuals can acquire healthy products<br />
and nutritional advice.<br />
Perform Better<br />
See our ad on page 55<br />
11 Amflex Drive<br />
Cranston, RI 02920<br />
800-556-7464<br />
401-942-9363<br />
Fax: 800-682-6950<br />
performbetter@mfathletic.com<br />
www.performbetter.com<br />
Booth #3548<br />
Petra Hygienic Systems<br />
P.O. Box 733<br />
Hudson, MA 01749<br />
800-463-2516<br />
Fax: 888-329-7387<br />
info@petrasoap.com<br />
www.petrasoap.com<br />
Booth #3946<br />
Promote health and knock out germs with Petra’s<br />
Athleticare Waterless Hand Sanitizing Gel, which is<br />
ideal for club facilities. Give members peace of mind<br />
at a great low bulk price.<br />
P & F Brother <strong>In</strong>d. Corp.<br />
No. 12, 6th Road <strong>In</strong>dustrial Park<br />
Taichung 40755<br />
Taiwan<br />
886-423-591-000<br />
Fax: 886-423-590-787<br />
clara@pandfbrother.com<br />
www.pandfbrother.com<br />
Booth #4349<br />
P & F manufactures a diverse range of fitness<br />
equipment products, including treadmills, ellipticals,<br />
and bikes, from home use to light commercial. P&F is<br />
focused on quality assurance and continuing service.<br />
PFP - Personal Fitness Professional<br />
2901 <strong>In</strong>ternational Lane<br />
Madison, WI 53704<br />
800-536-1992<br />
608-241-8777<br />
Fax: 608-241-8666<br />
josh.v@rbpub.com<br />
www.fit-pro.com<br />
Booth #4540<br />
PFP media offers the only “free” independent personal<br />
training magazine in the professional fitness market,<br />
reaching club and studio owners, managers, fitness<br />
directors, personal trainers, etc. It contains information<br />
on building a successful fitness business, industry<br />
developments, and profit-generating ideas.
Pneumex, <strong>In</strong>c.<br />
2605 N. Boyer Ave.<br />
Sandpoint, ID 83864<br />
800-447-5792<br />
208-265-4105<br />
Fax: 208-265-9651<br />
pneumex@pneumex.com<br />
www.pneumex.com<br />
Booth #2354<br />
The Pneumex FAST programs are designed to enhance<br />
performance at every level, regardless of age, sex, or<br />
ability. The FAST programs—with vibration, corestrengthening<br />
exercises, and overspeed training—<br />
provide the extra edge members are looking for.<br />
Polar Electro, <strong>In</strong>c.<br />
See our ad on page 142<br />
1111 Marcus Ave., Ste. M15<br />
Lake Success, NY 11042<br />
800-290-6330<br />
516-364-0400<br />
Fax: 516-364-5454<br />
sales@polarusa.com<br />
www.PolarUSA.com<br />
Booth #1104<br />
Engage the 90% of club members who use only cardio<br />
equipment. Attend the company’s supplier seminar<br />
to learn how Polar’s cardio coaching program will<br />
streamline clubs’ sales process; sell more personal<br />
training services; improve member fitness; and<br />
increase profits.<br />
Popular Equipment Finance, <strong>In</strong>c.<br />
15933 Clayton Road, Ste. 200<br />
Ballwin, MO 63011-2146<br />
800-829-9411<br />
636-391-0777<br />
Fax: 636-557-1064<br />
abell@poplease.com<br />
www.poplease.com<br />
Booth #2652<br />
Popular Equipment Finance (Popular Leasing) offers<br />
both leases and loans with 100% financing and fast<br />
credit approvals. There are no lease prepayment<br />
penalties after 12 months. Flexible programs and terms,<br />
from 36 to 84 months, are available.<br />
PowerBlock<br />
1071 32nd Ave. N.W.<br />
Owatonna, MN 55060<br />
800-446-5215<br />
507-451-5152<br />
Fax: 507-451-5278<br />
jay@powerblock.com<br />
www.powerblock.com<br />
Booth #4450<br />
PowerBlock Dumbbells will debut its new U-90 set at<br />
IHRSA ’08. The U-90 is a revolutionary urethane-coated<br />
selectorized dumbbell system with built-in “Flex<br />
technology” that replaces 28 pairs of dumbbells (or<br />
2,565 pounds of free weights) in just one pair.<br />
Power Lift<br />
P.O. Box 348<br />
Jefferson, IA 50129<br />
800-872-1543<br />
Fax: 515-386-3220<br />
mrichardson@power-lift.com<br />
www.power-lift.com<br />
Booth #422<br />
Power Lift is a leading manufacturer of high-quality<br />
strength-training equipment. Display items will include<br />
the modular rack and platform systems and the Pro<br />
Select selectorized line of equipment. The Pro Select<br />
line will feature 11 selectorized pieces.<br />
Power Plate<br />
See our ad on page 196<br />
400 Skokie Blvd., Ste. 105<br />
Northbrook, IL 60062<br />
877-87-Plate<br />
847-509-6000<br />
info@powerplate.com<br />
www.powerplate.com<br />
Booth # 3616<br />
The Power Plate pro5 AIRdaptive provides the largest<br />
range of settings and adapts to more users—from<br />
heavier/high-intensity to lightweight/fragile exercisers—<br />
than any other machine Power Plate offers. It features<br />
100 pounds of extra load-bearing capacity and three<br />
air settings.<br />
Power Systems, <strong>In</strong>c.<br />
See our ad on page 180<br />
P.O. Box 51030<br />
Knoxville, TN 37950-1030<br />
800-321-6975<br />
865-769-8223<br />
Fax: 800-298-2057<br />
fitness@power-systems.com<br />
www.power-systems.com<br />
Booth #4036<br />
For excellent cushioning and easy storage, Power<br />
Systems offers new Premium Hanging Club Mats. These<br />
5/8” thick, nonslip mats provide a comfortable, spongelike<br />
feel plus two reinforced hanging rings. The supportive<br />
closed-cell foam structure resists moisture.<br />
Precor <strong>In</strong>corporated<br />
See our ad on page 20<br />
P.O. Box 7202<br />
Woodinville, WA 98072<br />
800-786-8404<br />
425-486-9292<br />
Fax: 425-482-5654<br />
commsls@precor.com<br />
www.precor.com<br />
Booth #2126<br />
Precor introduces the Adaptive Motion Trainer, a selfpowered,<br />
low-impact, total-body cardio breakthrough<br />
that allows users to define and control stride motion and<br />
length from 0”-27”, at 20 resistance levels. An integrated<br />
Cardio Theater screen is optional.<br />
Productive Fitness Publishing<br />
1645 Jill’s Court, Ste. 102<br />
Bellingham, WA 98226<br />
800-994-9097<br />
360-527-1771<br />
Fax: 360-527-3328<br />
mike@productivefitness.com<br />
www.productivefitness.com<br />
Booth #714<br />
Productive Fitness produces a series of fitness books,<br />
charts, and DVDs. The charts are now available in<br />
Spanish, French, and English.<br />
Professional Fitness <strong>In</strong>stitute<br />
See our ad on page 138<br />
3320 E. Flamingo Road, Ste. 32<br />
Las Vegas, NV 89121<br />
702-434-8940<br />
Fax: 702-434-7058<br />
davidm@pf-institute.com<br />
www.pf-institute.com<br />
Booth #408<br />
Professional Fitness <strong>In</strong>stitute assists schools nationwide<br />
in implementing its groundbreaking personal training<br />
program. The program is endorsed by many fitness<br />
celebrities, including former Miss Fitness Olympia Jen<br />
Hendershott, reigning Mr. Olympia Jay Cutler, and<br />
American Gladiator Beth Horn.<br />
Company names in ORANGE are Convention Sponsors<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 137<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Progressive Products<br />
See our ad on page 158<br />
4 <strong>In</strong>ternational Drive<br />
Rye Brook, NY 10573<br />
866-999-4737<br />
914-417-6022<br />
Fax: 914-939-1864<br />
info@wipesplus.com<br />
www.disinfectwipe.com<br />
Booth #514<br />
138 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
An established manufacturer with multiple plants and<br />
national distribution centers, Progressive Products<br />
offers a cost-effective and consistent supply of<br />
disinfecting wipes. The wipes are EPA-approved in<br />
all 50 states for use on equipment, and kill bacteria,<br />
viruses, and staph quickly.<br />
ProMaxima Strength and Conditioning<br />
5310 Ashbrook<br />
Houston, TX 77081<br />
800-231-6652<br />
713-667-9606<br />
Fax: 713-667-9941<br />
order@promaximamfg.com<br />
www.promaximamfg.com<br />
Booth #1750<br />
ProMaxima’s top-of-the-line strength series fits into<br />
clubs without breaking a sweat…or one’s budget.<br />
Backed by pro bodybuilder Lee Labrada, the Raptor<br />
series offers a full array of 23 exercises with a sleek,<br />
space-efficient design at factory-direct pricing.<br />
PureFit, <strong>In</strong>c.<br />
2 Avellino, Ste. 100<br />
Irvine, CA 92620<br />
866-PureFit (787-3348)<br />
949-679-7997<br />
Fax: 949-679-7998<br />
sales@purefit.com<br />
www.purefit.com<br />
Booth #530<br />
PureFit works diligently to provide high-quality,<br />
award-winning nutrition bars without artificial<br />
ingredients, sugar alcohols, or common allergens,<br />
including milk, wheat, or gluten.<br />
R.B. Rubber Products, <strong>In</strong>c.<br />
904 N.E. 10th Ave.<br />
McMinnville, OR 97128<br />
800-525-5530<br />
503-472-4691<br />
Fax: 503-434-4455<br />
info@rbrubber.com<br />
www.rbrubber.com<br />
Booth #815<br />
R.B. Rubber Products is a leader in recycled rubber<br />
flooring. The company features its R.B. Ziptile, an<br />
excellent interlocking floor tile, along with its superior<br />
rolled rubber flooring. These featured products come<br />
in multiple colors and percentages.
Visit us at IHRSA 2008, Booth #3136
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Ready Care <strong>In</strong>dustries<br />
See our ad on page 160<br />
15845 E. 32nd Ave., Ste. 2A<br />
Aurora, CO 80011<br />
800-477-4283<br />
303-341-7171<br />
Fax: 303-341-5558<br />
sales@readycare.com<br />
www.readycare.com<br />
Booth #4536<br />
140 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Ready Care offers an array of locker room amenities<br />
in one convenient location, including thousands of<br />
name-brand personal care products; antibacterial<br />
equipment-cleaning wipes; and custom silk-screened<br />
dispensers for showers, vanities, and spa treatment areas.<br />
RealRyder <strong>In</strong>ternational LLC<br />
See our ad on page 127<br />
3666 Moore St.<br />
Los Angeles, CA 90066<br />
310-398-4040<br />
sales@realryder.com<br />
Booth #2950<br />
<strong>In</strong>door cycling comes alive with RealRyder! Members<br />
can choose their own riding path while experiencing<br />
the evolution of stationary bikes. Book a reservation, via<br />
e-mail, for a RealRyder class and earn a $100 biking<br />
jacket at IHRSA.<br />
Visit us at IHRSA 2008, Booth #2752<br />
Relaxation Station Sponsored by<br />
Twin Oaks Software<br />
1463 Berlin Turnpike<br />
Berlin, CT 06037<br />
866-278-6750<br />
860-829-6000<br />
Fax: 860-829-2467<br />
info@tosd.com<br />
Booth #1034; 4328; 4329<br />
Stop by either of the Twin Oaks Relaxation Stations<br />
(at booths 1134 or 4328) and receive a free 10-minute<br />
seated massage. Twin Oaks is the easy, affordable,<br />
flexible club-management solution that always<br />
keeps its clients relaxed!<br />
Retention Management<br />
19809 N. Cove Road, Ste. 102<br />
Cornelius, NC 28031<br />
800-951-8048<br />
704-895-4021<br />
Fax: 704-895-0035<br />
info@retentionmanagement.com<br />
www.RetentionManagement.com<br />
Booth #835<br />
Running a successful fitness facility requires putting<br />
together all the right pieces. Retention Management’s<br />
e-mail-based service creates a stronger connection<br />
between clubs and their members by automatically<br />
sending targeted usage-based e-mails.
Sales Makers<br />
51 Old West Point Road E.<br />
Garrison, NY 10524<br />
800-428-3334<br />
845-736-0307<br />
Fax: 845-736-0508<br />
info@sales-makers.com<br />
www.sales-makers.com<br />
Booth #1717<br />
With Sales Makers, an IHRSA “Associate Business of<br />
the Year,” clients average a 12%-30% increase in sales.<br />
The company offers on-site seminars and performanceimprovement<br />
programs in sales, marketing, and proven<br />
profit procedures, and has delivered results for 1,200plus<br />
clubs.<br />
Salsbury <strong>In</strong>dustries Lockers<br />
See our ad on page 126<br />
1010 E. 62nd St.<br />
Los Angeles, CA 90001<br />
800-562-5377<br />
323-846-6700<br />
Fax: 800-562-5399<br />
salsbury@lockers.com<br />
www.lockers.com<br />
Booth #747<br />
Established in 1936, Salsbury <strong>In</strong>dustries/Lockers.com<br />
is an industry leader in manufacturing and distributing<br />
quality lockers. Lockers include standard, extra wide,<br />
vented, open access, designer, modular, plastic,<br />
storage, and storage cabinets.<br />
Salutron, <strong>In</strong>c.<br />
40979 Encyclopedia Circle<br />
Fremont, CA 94538<br />
800-799-9951<br />
Fax: 510-657-7334<br />
sales@salutron.com<br />
www.salutron.com<br />
Booth #2552<br />
S-Pulse is Salutron’s patented revolutionary heartrate-sensing<br />
technology, designed to measure heart<br />
rate the same way an electrocardiogram does. Only<br />
S-Pulse gives EKG-accurate heart-rate monitoring<br />
with the mere touch of a finger. Stop by the booth<br />
for a demonstration.<br />
SANTEPLUS, <strong>In</strong>c.<br />
See our ad on page 189<br />
3-4-1 MIC<br />
Minato-ku, Tokyo 108-0073<br />
Japan<br />
+81-3-5443-6585<br />
Fax: +81-3-6203-8368<br />
info@santeplus.biz<br />
www.flexcushion.com<br />
Booth #3353<br />
Flexcushion innovative stretch gear is used by Japan’s<br />
three professional baseball teams, leading judo,<br />
marathon, and skating teams, and by TIPNESS, a<br />
nationwide health club, among others. It is derived<br />
from Japanese martial arts Sumo “splits” training.<br />
Company names in ORANGE are Convention Sponsors<br />
Saris Cycling Group<br />
5253 Verona Road<br />
Madison, WI 53711<br />
800-783-7257<br />
608-274-6550<br />
Fax: 608-274-1702<br />
info@cycleops.com<br />
www.cycleops.com<br />
Booth #4416<br />
Saris Cycling Group manufactures the CycleOps Club<br />
Pro 300PT, a power-measuring indoor cycle. Clients<br />
training with power find themselves fitter, faster, and<br />
having the ability to go further. Saris Cycling Group<br />
brings the power of cycling to life.<br />
Savvier Fitness<br />
225 Esmeralda Drive<br />
Santa Cruz, CA 95060<br />
800-464-7309<br />
831-458-0985<br />
Fax: 831-457-0519<br />
bruce@savvierfitness.com<br />
www.savvierfitness.com<br />
Booth #4250<br />
One of the hottest new trends in core training is the<br />
Bender Method of Core Training, developed by master<br />
trainer Leslee Bender. Bender’s method of Selective<br />
Stabilization cranks up the intensity and targets the<br />
muscles from all sides.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 141<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Scazu, <strong>In</strong>c.<br />
173 Owens Ct.<br />
Mountain View, CA 94043<br />
650-450-3127<br />
Fax: 650-618-1852<br />
info@scazu.com<br />
www.scazu.com/clubowner<br />
Booth #4624<br />
Scazu is a Web-based community for health clubs.<br />
<strong>In</strong>crease sales and decrease attrition by creating<br />
relationships in and around the club.<br />
SCIFIT<br />
See our ad on page 135, 137 & 139<br />
5151 S. 110th E. Ave.<br />
Tulsa, OK 74146<br />
800-278-3933<br />
918-359-2000<br />
Fax: 918-359-2012<br />
info@scifit.com<br />
www.scifit.com<br />
Booth #3136<br />
Clubs can attract new members, increase revenue, and<br />
make a difference with a program that works: Fit-Quik<br />
Pods, SCIFIT’s ultimate circuit-training system. It<br />
provides a complete strength and cardio workout in<br />
only 30 minutes—perfect for group exercise and<br />
personal training.<br />
Shape.net Software<br />
See our ad on page 102<br />
40 Maple Drive<br />
Colts Neck, NJ 07722<br />
800-381-2082<br />
212-826-9502<br />
Fax: 212-826-9502<br />
sales@getshape.net<br />
www.getshape.net<br />
Booth #404<br />
142 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
SHAPE.NET provides an easy-to-use Web-based clubmanagement<br />
software system. Functions include<br />
Web-scheduler, memberships, package tracking,<br />
check-in, fitness assessments, EFT and billing, pointof-sale,<br />
marketing tools, and Web access for members<br />
and trainers. It’s great for training facilities and clubs.<br />
Sigma Sport USA, LLC<br />
See our ad on page 168<br />
1067 Kingsland Dr.<br />
Batavia, IL 60510<br />
888-744-6277<br />
630-761-1106<br />
Fax: 630-761-1107<br />
sales@sigmasport.us<br />
www.sigmasport.com<br />
Booth #3656<br />
SIGMA SPORT, a German manufacturer of sporting<br />
electronics, is celebrating its 25th year in business.<br />
SIGMA offers a complete line of cycling computers,<br />
ECG-exact heart-rate monitors, and lighting systems<br />
for cycling, fitness, and outdoor recreation.<br />
SofSurfaces, <strong>In</strong>c.<br />
4393 Discovery Line<br />
Petrolia, Ontario N0N 1R0<br />
Canada<br />
800-263-2363<br />
519-882-8799<br />
Fax: 519-882-2697<br />
info@duraflex.com<br />
www.duraflex.com<br />
Booth #822<br />
DuraFLEX, from SofSurfaces, <strong>In</strong>c., is a resilient<br />
interlocking surfacing system with several exclusive<br />
features, including superior noise- and shockabsorption;<br />
glue-less installation; and a 10-year<br />
warranty, among others.<br />
Soft Play, LLC<br />
See our ad on page 131<br />
13620 E. Reese Blvd., Ste. 300<br />
Huntersville, NC 28078<br />
800-782-7529<br />
704-875-6550<br />
Fax: 704-949-1609<br />
www.softplay.com<br />
Booth #4118<br />
Soft Play has nearly 25 years of experience as a<br />
commercial contained play equipment manufacturer,<br />
offering a wide range of indoor and outdoor play<br />
equipment, from small standard systems, to large<br />
custom themed units, to free-standing products<br />
and parts.
Special Projects Audio<br />
P.O. Box 735<br />
Paris, TX 75461<br />
866-491-2677<br />
Fax: 866-746-4366<br />
tracy@ansraudio.com<br />
www.specialprojectsaudio.com<br />
Booth #4547<br />
Special Projects Audio manufactures waterproof<br />
wireless microphone systems for the fitness industry.<br />
Its microphones are designed for use in demanding<br />
environments. Regardless of a club’s requirements for<br />
voice amplification, its systems meet every need.<br />
Speed Queen<br />
1 Shepard St.<br />
Ripon, WI 54971<br />
800-345-5649<br />
920-748-3121<br />
Fax: 920-748-4411<br />
sales@alliancels.com<br />
www.speedqueen.com<br />
Booth #1417<br />
Speed Queen’s new slim line 55 drying tumbler is fast,<br />
efficient, and, unlike many similarly sized tumblers, fits<br />
through a 36” doorway. These traits make the 55pound-capacity<br />
tumbler the perfect fit for health clubs<br />
and other recreational facilities.<br />
Spinning/Mad Dogg Athletics, <strong>In</strong>c.<br />
2111 Narcisus Court<br />
Venice, CA 90291-4818<br />
800-847-SPIN<br />
310-823-7008<br />
Fax: 310-823-7408<br />
info@spinning.com<br />
www.spinning.com<br />
www.spinfitness.com<br />
Booth #4436<br />
Spinning/Mad Dogg Athletics, a worldwide leader in<br />
indoor cycling bikes, education, and products, recently<br />
launched Spin Fitness and its new Spin Pilates brand<br />
of reformers, Pilates chairs, and Pilates educational<br />
programs, geared toward fitness professionals<br />
and facilities.<br />
Sport Coatings<br />
2849 Product Drive<br />
Rochester Hills, MI 48309<br />
888-510-2847<br />
248-299-2607<br />
Fax: 248-299-2643<br />
info@csgsport.com<br />
www.csgsport.com<br />
Booth #4437<br />
Visit us at IHRSA 2008, Booth #2018<br />
Company names in ORANGE are Convention Sponsors<br />
SportsArt Fitness<br />
See our ad on page 41<br />
19510 144th Ave. N.E., Ste. A-1<br />
Woodinville, WA 98072<br />
800-709-1400<br />
425-481-9479<br />
Fax: 425-488-8155<br />
info@sportsartamerica.com<br />
www.sportsartfitness.com<br />
Booth #1326<br />
Attendees are invited to try SportsArt Fitness’ new<br />
Xtreme cardio products in the special Escape Ordinary<br />
area of the company’s booth, for a chance to win one of<br />
1,000 prizes, such as an Escape Ordinary vacation to a<br />
fantasy camp.<br />
Sportsbeat, <strong>In</strong>c.<br />
45 W. Jefryn Blvd.<br />
Deer Park, NY 11729<br />
888-760-3059<br />
631-274-3248<br />
Fax: 631-274-3033<br />
Russ@sportsbeatny.com<br />
www.sportsbeatusa.com<br />
Booth #715<br />
Sportsbeat produces heart-rate monitors under the<br />
Reebok, Cardiosport, and Dummies brands. The<br />
company is a leader in strapless technology, offering a<br />
line of heart-rate monitors that display accurate heart<br />
rate without having to wear the chest strap.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 143<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Trade Show Hours<br />
San Diego Convention Center<br />
Halls A-F<br />
Thursday, March 6<br />
1 p.m.-6 p.m. Trade Show<br />
Friday, March 7<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
11 a.m.-6 p.m. Trade Show<br />
Saturday, March 8<br />
6:30 a.m.-8:30 a.m. Early-Morning<br />
Workouts & Exercise Classes<br />
10 a.m.-2 p.m. Trade Show<br />
Visit us at IHRSA 2008, Booth #4228<br />
144 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Sports & Fitness <strong>In</strong>surance Corporation<br />
See our ad on page 122<br />
1519 Union Ave., Ste. 210<br />
Memphis, TN 38104<br />
888-276-8392<br />
901-726-6259<br />
Fax: 901-726-6226<br />
jennifer@sportsfitness.com<br />
www.sportsfitness.com<br />
Booth #4116<br />
Since 1985, Sports & Fitness <strong>In</strong>surance has been in the<br />
business of insuring health clubs and fitness centers.<br />
For the past nine years, SFIC has been IHRSA’s<br />
business partner, providing general liability and property<br />
insurance, as well as surety bonds.<br />
Sportsmark<br />
#127 998 Harbourside Drive<br />
North Vancouver, British Columbia V7P 3T2<br />
Canada<br />
604-904-1125 (west)<br />
905-338-8653 (east)<br />
Fax: 604-904-1126<br />
Claude@sportsmark.ca or<br />
sportsmark@cogeco.ca<br />
www.sportsmark.ca<br />
Booth #4227<br />
Sportsmark offers custom deluxe sports bags and<br />
backpacks in a choice of fashion colors that match a<br />
club’s logo. These products become a walking billboard<br />
for the club, traveling the public transit, to the office,<br />
through the airports, advertising the club.<br />
Sports Solutions, <strong>In</strong>c.<br />
2536 Manana Road<br />
Dallas, TX 75220<br />
800-969-8008<br />
214-351-2834<br />
Fax: 214-351-2609<br />
sales@sportssolutionsinc.com<br />
www.sportssolutionsinc.com<br />
Booth #4336<br />
Sports Solutions is a one-stop shop for clubs’ amenity<br />
requirements and presentation solutions in the shower,<br />
vanity, spa, and guest rooms. It features new 97%<br />
natural liquid amenity lines and beautiful dispensers.<br />
Free samples, brochure, and freight programs<br />
are available.<br />
Sportwall <strong>In</strong>ternational, <strong>In</strong>c.<br />
6460 Via Real, Ste. 5<br />
Carpinteria, CA 93013<br />
800-695-5056<br />
805-745-5559<br />
Fax: 805-745-1021<br />
sales@sportwall.com<br />
www.sportwall.com<br />
Booth #3844<br />
XerGames by Sportwall offers interactive products and<br />
programs that are revolutionizing the way people of all<br />
ages improve their health and wellness. Its offerings are<br />
designed to be fun and to attract more people to clubs.
SPRI Products<br />
See our ad on page 143<br />
1600 Northwind Blvd.<br />
Libertyville, IL 60048<br />
800-222-7774<br />
847-680-7774<br />
Fax: 847-680-7550<br />
teamspri@spriproduct.com<br />
www.spriproducts.com<br />
Booth #2018<br />
Continuing to lead in innovation, SPRI produces<br />
products that are new and exciting for the fitness<br />
industry. Visit the SPRI booth to try out the newest<br />
products for clubs, including SPRI’s new Slanted Riser<br />
and Braided Tubing.<br />
Star Trac<br />
See our ad on page 7<br />
14410 Myford Road<br />
Irvine, CA 92606<br />
800-228-6635<br />
714-669-1660<br />
Fax: 714-508-3303<br />
sales@startrac.com<br />
www.startrac.com<br />
Booth #2915<br />
Star Trac will unveil its much-anticipated touch screen<br />
interface on its E Series cardio line. Directly aligned with<br />
members’ usage goals, the touch screen features an<br />
intuitive interface, full iPod capabilities, unprecedented<br />
workout data displays, and on-board TV.<br />
Steam Sauna, <strong>In</strong>c.<br />
210 S. 8th St.<br />
Lewiston, NY 14092<br />
800-354-8462 ext. 229<br />
716-838-8003<br />
Fax: 716-838-6600<br />
mvodden@steam-sauna.com<br />
www.steam-sauna.com<br />
Booth #640<br />
Steam Sauna has supplied advanced energy-saving<br />
steam generators and luxury customized free-standing<br />
saunas for 40 years. Products cover commercial and<br />
residential installations with exclusive system functions,<br />
offering maintenance-free reliability while keeping the<br />
room always fully steamy (UL-listed/CSA-approved).<br />
Steelstretch, LLC<br />
11907 Royalton Road<br />
N. Royalton, OH 44133<br />
440-652-6140<br />
service@mikeadamsfitness.com<br />
www.SteelStretch.com<br />
Booth #619<br />
SteelStretch offers Antibacterial Seamless Unisex<br />
Compression Shirts. These comfortable shirts are<br />
available in long- and short-sleeve styles, and will be<br />
featured in San Diego for retail and wholesale at the<br />
IHRSA show.<br />
Company names in ORANGE are Convention Sponsors<br />
STOTT PILATES<br />
See our ad on page 33<br />
2200 Yonge St., Ste. 500<br />
Toronto, Ontario M4S 2C6<br />
Canada<br />
800-910-0001<br />
416-482-4050<br />
Fax: 416-482-2742<br />
sales@stottpilates.com<br />
www.stottpilates.com<br />
Booth #1120<br />
Operators who book an appointment with STOTT’s<br />
Full Solutions Business Consulting team at the show<br />
can fill out a ballot to win a V2 Max Plus Reformer.<br />
Also, find out about its V2 Max Plus Package and<br />
programming workshops.<br />
Strive Enterprises<br />
See our ad on page 140<br />
400 Southpointe Blvd. Plaza 1 – Ste. 120<br />
Canonsburg, PA 15317<br />
800-368-6448<br />
724-873-5780<br />
Fax: 724-873-5770<br />
moreinfo@strivefit.com<br />
www.strivefit.com<br />
Booth #2752<br />
STRIVE is a world-class manufacturer of the Ultimate<br />
Fitness Circuit, featuring its patented Smart Strength<br />
technology. For clubs that want to make a difference in<br />
a person’s health and in their business, STRIVE Smart<br />
Circuit is the solution.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 147<br />
Trade Show Product Premier continued
Sun Ergoline, Division of JK Products &<br />
Services, <strong>In</strong>c.<br />
See our ad on page 154<br />
1 Walter Kratz Drive<br />
Jonesboro, AR 72401<br />
800-643-0086<br />
870-935-1130<br />
Fax: 870-935-3618<br />
ergoline@sunergoline.com<br />
www.sunergoline.com<br />
Booth #4242<br />
Sun Ergoline is a leading manufacturer of commercial<br />
indoor tanning equipment, including Ergoline, Soltron,<br />
and Sundash. Visit the booth for a free industry report<br />
on tanning and fitness.<br />
Sunlight Saunas<br />
See our ad on page 42<br />
7373 W. 107th St.<br />
Overland Park, KS 66212<br />
877-292-0020<br />
913-754-0831<br />
Fax: 775-514-4314<br />
porourke@sunlightsaunas.com<br />
www.sunlightsaunas.com<br />
Booth #836<br />
Sunlight Saunas and Sunburst heaters radiate<br />
therapeutic Solocarbon far infrared heat—instead of<br />
convection heat created by typical steam or hot rock<br />
saunas. Solocarbon provides a deeper sweat for<br />
maximum results in detoxification, workout recovery,<br />
pain relief, and weight loss.<br />
Supplement RX Nutrition Systems<br />
See our ad on page 172<br />
7840 Redwood Road<br />
West Jordan, UT 84084<br />
801-352-0178<br />
Fax: 801-255-3844<br />
info@supplementrx.com<br />
www.supplementrx.com<br />
Booth #532-534<br />
Fitness professionals looking for a simple, but amazing,<br />
revenue source can facilitate the delivery of Supplement<br />
RX Nutrition Systems’ pharmaceutical-grade nutrition<br />
supplements directly to their members’ doorsteps every<br />
month. There is no inventory or product handling.<br />
Susan K. Bailey Advertising<br />
See our insert<br />
244 Ashley St.<br />
Foxboro, Ontario K0K 2B0<br />
Canada<br />
888-349-4594<br />
613-969-8896<br />
info@clubads.com<br />
www.clubads.com<br />
Booth #4423<br />
Direct mail is the most targeted, persuasive, and<br />
cost-effective advertising ever invented. Brochures,<br />
newsletters, take-ones, ads, posters, Websites, and<br />
more—SKB creates, prints, and delivers exactly what<br />
is needed to inspire a club’s audience.<br />
Company names in ORANGE are Convention Sponsors<br />
Suunto<br />
2030 Lincoln Ave.<br />
Ogden, UT 92011<br />
800-543-9124<br />
Fax: 801-334-4501<br />
www.suunto.com<br />
Booth #613<br />
Suunto, a leader in precision training instruments, will<br />
debut its new 2008 line of training “wristop” computers<br />
at IHRSA. The line includes an updated premium model<br />
for athletes, a women-specific collection, the Suunto<br />
Comfort Belt, and a cadence option for cycling.<br />
Swiss Therapeutic Training Pro<br />
1943 Midway Drive<br />
Twinsburg, OH 44087<br />
330-486-0915<br />
Fax: 440-201-6953<br />
info@swissttp.com<br />
www.swissttp.com<br />
Booth #4636<br />
The swisswing biomechanical stimulation machine<br />
transfers mechanical vibrations to muscle and<br />
connective and nerve tissue at frequencies that<br />
correspond to natural muscle tones. Benefits include<br />
increased flexibility, mobility, coordination, muscle<br />
strength, blood circulation, and the reduction and<br />
elimination of muscle soreness.<br />
Visit us at IHRSA 2008, Booth #4128<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 149<br />
Trade Show Product Premier continued
Tanita Corporation<br />
2625 S. Clearbrook Drive<br />
Arlington Heights, IL 60005<br />
847-640-9241<br />
Fax: 847-640-7978<br />
4health@tanita.com<br />
www.tanita.com<br />
Booth #603<br />
Tanita is a world leader in body-composition and weight<br />
measurement. Its reputation for quality has made Tanita<br />
the standard that other scales and body-fat monitors<br />
are weighed against. Tanita offers a versatile line of<br />
easy-to-use, highly accurate scales.<br />
Technogym<br />
See our ad on the French cover<br />
830 Fourth Ave. S., Ste. 300<br />
Seattle, WA 98134<br />
800-804-0952<br />
206-623-1488<br />
Fax: 206-623-1898<br />
info@technogym.com<br />
www.technogym.com<br />
Booths #2504<br />
Technogym expands its product solutions in preparation<br />
for its role as exclusive fitness equipment supplier of the<br />
2008 Beijing Olympics. Five new products will take the<br />
floor at IHRSA 2008, including Active Wellness TV, Excite<br />
Jog, FLEXability, and Pure Strength.<br />
Thin & Healthy’s Total Solution<br />
709 N. Cable Road<br />
Lima, OH 45805<br />
866-260-8446<br />
Fax: 419-991-6983<br />
mbigler@thinandhealthy.com<br />
www.thinandhealthy.com<br />
Booth #4222<br />
This licensed model provides five new income streams,<br />
increased retention, higher cash flow, doubled monthly<br />
dues, full training, and permanent weight loss with a<br />
focus on motivation—not food! It’s easy for anyone to<br />
get involved with the program.<br />
TKO Sports Group USA Ltd.<br />
7354 Denny Road, Ste. 100<br />
Houston, TX 77040<br />
866-856-3488<br />
713-895-9270<br />
Fax: 713-895-9078<br />
inquiries@tko.com<br />
www.tko.com<br />
Booth #1346<br />
TKO SPORTS GROUP offers an <strong>In</strong>cline-Decline Bench<br />
with multiple incline and decline adjustments; new EZ<br />
handle design; rear transport wheels for mobility; and a<br />
53"-long space-saving design. It’s constructed of heavygauge<br />
steel with a powder-coated silver metallic finish.<br />
Company names in ORANGE are Convention Sponsors<br />
TMI Salt Pure Corp.<br />
1605 Alaska E.<br />
Port Orchard, WA 98366<br />
800-818-8266<br />
360-871-9148<br />
Fax: 360-871-6871<br />
chele@tmisaltpure.com<br />
www.tmisaltpure.com<br />
Booth #4323<br />
The TMI X-Series commercial chlorine generators<br />
with automated control have a five-year warranty.<br />
With 15 years of experience, TMI will sanitize any size<br />
body of water and offer daily remote support.<br />
Total Sports Creates, <strong>In</strong>c.<br />
20695 S. Western Ave., Ste. 241<br />
Torrance, CA 90501<br />
323-319-3584<br />
Fax: 323-262-2089<br />
info@totalsportscreate.biz<br />
www.totalsportscreate.biz<br />
Booth #418<br />
Total Sports Creates, <strong>In</strong>c., provides a variety of exercise<br />
equipment that can be marketed as a club’s private<br />
brand. High-quality fitness gear is now available to sell<br />
and promote a club or company. Special pricing is<br />
available at IHRSA 2008.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 151<br />
Trade Show Product Premier continued
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Treeforms, <strong>In</strong>c.<br />
4242 Regency Drive<br />
Greensboro, NC 27410<br />
800-447-8733<br />
336-292-8998<br />
Fax: 336-292-8963<br />
sales@treeforms.com<br />
www.treeforms.com<br />
Booth #4435<br />
Treeforms manufactures plastic laminate and wood<br />
lockers, benches, grooming stations, and towel stations<br />
for wellness centers, fitness centers, and country clubs.<br />
Its lockers are shipped completely assembled and ready<br />
for installation. The company also offers SOLOS<br />
electronic keyless locks.<br />
Tropic Craft, <strong>In</strong>c.<br />
603 S.E. Fort King St.<br />
Ocala, FL 34471<br />
800-327-1541<br />
Fax: 352-368-2471<br />
www.tropiccraft.com<br />
Booth #4215<br />
Tropic Craft, a commercial-grade outdoor furniture<br />
manufacturer, is headquartered in the USA. The<br />
company presents its newest product lines for 2008,<br />
with a look for every club. Stop by the booth for special<br />
club discounts.<br />
TROY Barbell<br />
See our ad on page 30<br />
2516 Fairway Park Drive<br />
Houston, TX 77092<br />
800-872-7762<br />
713-957-2882<br />
Fax: 713-957-3577<br />
sales@troybarbell.com<br />
www.troybarbell.com<br />
Booth #1138<br />
152 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Troy Barbell’s urethane line-up is designed for<br />
durability and functionality. From its patented<br />
interlocking grip plates to its solid urethane<br />
dumbbells, Troy Barbell is the Brand of Iron.<br />
TRUE Fitness<br />
See our ad on page 23<br />
865 Hoff Road<br />
St. Louis, MO 63366<br />
800-426-6570<br />
636-272-7100<br />
Fax: 636-272-7148<br />
info@truefitness.com<br />
www.truefitness.com<br />
Booth #3336<br />
The new TRUE CSX total-body elliptical utilizes<br />
proprietary side steps that make it possible to step<br />
off the machine and isolate the upper body. Users<br />
can also work upper and lower body simultaneously<br />
for a total-body workout.<br />
TuffStuff Fitness Equipment, <strong>In</strong>c.<br />
1325 E. Franklin Ave.<br />
Pomona, CA 91766<br />
888-884-8275<br />
909-629-1600<br />
Fax: 909-629-1600<br />
info@tuffstuff.net<br />
www.tuffstuffitness.com<br />
Booth #904<br />
TuffStuff is introducing the CalGym strength equipment,<br />
all new for 2008. The new CalGym Series features a full<br />
range of versatile and streamlined machines.<br />
Tuflex Rubber Flooring<br />
1401 E. 6th St.<br />
Tuscumbia, AL 35674<br />
813-870-0390<br />
813-870-0390<br />
Fax: 813-875-2312<br />
info@tuflex.com<br />
www.tuflex.com<br />
Booth #4639<br />
Tune Belt, <strong>In</strong>c.<br />
11400 Grooms Road<br />
Cincinnati, OH 45242<br />
800-860-1175<br />
513-247-4400<br />
Fax: 513-247-4410<br />
tunebelt@fusc.net<br />
www.tunebelt.com<br />
Booth #4126<br />
Come see show specials and new products for<br />
members’ entertainment enjoyment, including<br />
new armbands for all the latest Apple iPods; nine<br />
styles of headphones for cardio entertainment<br />
systems; and wireless mike belts and batteries<br />
for instructors’ transmitters.<br />
Twin Oaks Software<br />
1463 Berlin Turnpike<br />
Berlin, CT 06037<br />
866-278-6750<br />
860-829-6000<br />
Fax: 860-829-2467<br />
info@tosd.com<br />
www.tosd.com<br />
Booth #1035<br />
Twin Oaks makes club management easy. The company<br />
was founded by former club owners and operators, who<br />
understand the unique needs of the business. It offers<br />
powerful comprehensive software; affordable,<br />
integrated billing and receivables management;<br />
and unlimited, free, friendly technical support.<br />
UltraSun USA, <strong>In</strong>c.<br />
4305 Saguaro Trail<br />
<strong>In</strong>dianapolis, IN 46268<br />
800-858-7229<br />
317-280-7000<br />
Fax: 317-280-7010<br />
info@ultrasunusa.com<br />
www.ultrasunusa.com<br />
Booth #4736<br />
Ultrasun has introduced its new 2008 tanning<br />
equipment line, which makes a statement with its<br />
unique features, high quality, and stylish design. The Q<br />
and I series are a symbol of the latest technological<br />
trends in the global tanning market.
Visit us at IHRSA 2008, Booth #1048
Trade Show Product Premier continued<br />
154<br />
Company names in ORANGE are Convention Sponsors<br />
Visit us at IHRSA 2008, Booth #4242<br />
UMAX Strength<br />
See our ad on page 191<br />
13901 Magnolia Ave.<br />
Chino, CA 91710<br />
888-851-8989<br />
909-627-2488<br />
Fax: 909-627-8988<br />
info@umaxstrength.com<br />
www.umaxstrength.com<br />
Booth #607<br />
UMAX provides high-quality urethane free weights to<br />
the industry, featuring innovative Dual-Lock and Dura-<br />
Edge technology that creates maximum durability and<br />
structural stability. UMAX offers luxury urethane<br />
products at affordable prices.<br />
Unelko Corporation<br />
14641 N. 74th St.<br />
Scottsdale, AZ 85260<br />
800-528-3149<br />
480-991-7272<br />
Fax: 480-483-7674<br />
rebecca@unelko.com<br />
www.unelko.com<br />
Booth #4153<br />
Unelko’s patented Eliminate Sani-Shield and Sani-<br />
Scrub three-in-one products are a major breakthrough in<br />
surface care. They simultaneously clean, shield, and<br />
protect surfaces in one step, leaving a long-lasting<br />
antimicrobial barrier on surfaces to inhibit re-soiling and<br />
prevent germ growth.<br />
UniMac<br />
1 Shepard St.<br />
Ripon, WI 54971<br />
800-587-5458<br />
920-748-3121<br />
Fax: 920-748-4411<br />
sales@alliancels.com<br />
www.uniwash.com<br />
Booth #4315<br />
UniMac’s new UniLinc control for its washer-extractors<br />
takes laundry efficiency, ease of use, and management<br />
to another level. Acting like an additional laundry<br />
manager, it tracks and records 100-plus activities.<br />
UniLinc helps on-premises laundries cut costs and<br />
maximize productivity.<br />
United Leasing, <strong>In</strong>c.<br />
See our ad on page 96<br />
3700 Morgan Ave.<br />
Evansville, IN 47715<br />
800-742-3928<br />
812-485-3576<br />
Fax: 812-474-4359<br />
mahlers@unitedevv.com<br />
www.unitedevv.com<br />
Booth #1249<br />
United Leasing, <strong>In</strong>c., provides fitness financing solutions<br />
to club owners for all their gym equipment needs,<br />
including fitness, tanning, computers, phones, lockers,<br />
audio/visual, flooring, and more. Visit the company’s<br />
booth to learn about its special Prime Plus Program.<br />
U.S. Rubber SportFloor Systems<br />
1231 Lincoln St.<br />
Colton, CA 92324<br />
888-473-8453<br />
909-825-1200<br />
Fax: 909-825-1288<br />
info@usrubber.com<br />
www.usrubber.com<br />
Booth #740<br />
U.S. Rubber’s Survivor Rolled SportFloor is the flooring<br />
solution of choice for many of the nation’s largest chains.<br />
It also offers Kulture Sportive solid maple planking,<br />
featuring the Uni-Click system for group-exercise areas<br />
and SureFlexx interlocking tiles for portability.<br />
Valeo, <strong>In</strong>c.<br />
W248 N5499 Executive Drive<br />
Sussex, WI 53089<br />
800-634-2704<br />
Fax: 262-695-4850<br />
ann@valeoinc.com<br />
ww.valeoinc.com<br />
Booth #610<br />
Visit the Valeo booth to receive a free gift and to preview<br />
several new products, including a 40-pound Weighted<br />
Fitness Vest and 65-centimeter Body Ball Kit. Receive a<br />
10% discount on orders placed at the show.<br />
Vectra Fitness<br />
7901 S. 190th St.<br />
Kent, WA 98032<br />
800-283-2872<br />
425-291-9550<br />
Fax: 425-291-9650<br />
sales@vectrafitness.com<br />
www.vectrafitness.com<br />
Booth #4043<br />
Vectra Fitness is a U.S. manufacturer of premium<br />
multi-gyms. Stop by the booth to see the new VX-FT<br />
Functional Trainer, which is now in production, and<br />
learn about its innovative technology.<br />
Velocity Sports Performance<br />
4340 Von Karman Ave.<br />
Ste. 100<br />
Newport Beach, CA 92660<br />
866-955-0400<br />
949-567-0031<br />
Fax: 866-269-7024<br />
info@velocitysp.com<br />
www.velocitysp.com<br />
Booth #1015<br />
At Velocity Sports Performance, athletes of any age and<br />
skill level realize their potential through advanced<br />
training programs, scientifically designed to maximize<br />
sports performance while reducing the risk of injuries.<br />
The company offers worldwide franchise opportunities<br />
and world-class training and support.<br />
VersaClimber<br />
See our ad on page 121<br />
3190-E Airport Loop<br />
Costa Mesa, CA 92626<br />
800-237-2271<br />
714-850-9716<br />
Fax: 714-755-5749<br />
email@heartrateinc.com<br />
www.VersaClimber.com<br />
Booth #1322<br />
VersaClimber provides a unique cardio training solution<br />
with the SM VersaClimber. Features include: highest<br />
calorie burn rate, compact footprint, audio module<br />
display, versatility of a stepper and a climber all in the<br />
same machine. VersaClimber is a total-body solution.<br />
Vibration Health Solutions<br />
232 Avenida Fabricante #110<br />
San Clemente, CA 92672<br />
888-386-8471<br />
949-485-5425<br />
Fax: 949-313-1787<br />
john@vibrahs.com<br />
www.vibrahs.com<br />
Booth #507<br />
Vibration Health Solutions is proud to shake up the<br />
whole-body vibration industry by introducing “The<br />
Evolution.” This revolutionary machine offers pure,<br />
low-impact, vertical vibration and ranges from 1 to<br />
100 hertz. Come ask about the special $1,000 discount.
Trade Show Product Premier continued<br />
Company names in ORANGE are Convention Sponsors<br />
Vision Financial Corp.<br />
4 W. Red Oak Lane, Ste. 302<br />
White Plains, NY 10604<br />
866-590-8500<br />
914-220-0800<br />
Fax: 914-417-6333<br />
k.doyle@visionfinancialcorp.com<br />
www.visionfinancialcorp.com<br />
Booth #738<br />
Visual Fitness Planner<br />
2912 W. Pafford St.<br />
Fort Worth, TX 76110<br />
877-837-1212<br />
Fax: 877-837-1212<br />
info@vfp.us<br />
www.vfp.us<br />
Booth #125<br />
Visual Fitness Planner calculates a person’s health<br />
risks for diseases, predicts their “health age,” creates a<br />
3-D image of their body once they achieve their goals,<br />
and calculates exactly how long it will take them to<br />
achieve their goals.<br />
Vitabot<br />
P.O. Box 8<br />
Riverdale, MD 20738<br />
888-629-2875<br />
301-864-3886<br />
heather@vitabot.com<br />
www.vitabot.com<br />
Booth #948<br />
Vitabot provides a private-labeled system for member<br />
nutrition tracking and planning. The system works<br />
individually with members through a club’s Website,<br />
analyzing their eating habits and helping them learn<br />
to improve. Vitabot also provides marketing materials<br />
and consulting.<br />
Volo <strong>In</strong>novations<br />
See our ad on page 111<br />
1762 W. 8th Ave.<br />
Vancouver, British Columbia V6J 1V6<br />
Canada<br />
866-303-1038<br />
604-638-0213<br />
Fax: 604-638-0214<br />
info@voloinnovations.com<br />
www.voloinnovations.com<br />
Booth #448<br />
What’s Volo? A business software without the attitude.<br />
<strong>In</strong>dependent trainer? Cool. Big club? No problem.<br />
Get functionality at a price that makes sense. End<br />
scheduling errors. Do invoicing within seconds.<br />
Provide killer customer service. That’s Volo.<br />
Volume Fitness<br />
4371 S. Adonis Drive<br />
Salt Lake City, UT 84124<br />
801-424-4240<br />
Fax: 801-365-9099<br />
sales@volumefitness.com<br />
www.volumefitness.com<br />
Booth #2052<br />
Volume Fitness offers world-class fitness equipment<br />
with world-class quality, reliability, and value for<br />
light commercial vertical markets and home users.<br />
Check out its new treadmills, bikes, and ellipticals<br />
and try its innovative upper-body treadmill workout,<br />
called i-Follow.<br />
WaterRower, <strong>In</strong>c.<br />
See our ad on page 14<br />
560 Metacom Ave.<br />
Warren, RI 02885<br />
800-852-2210<br />
401-247-7742<br />
Fax: 401-247-7743<br />
admin@WaterRower.com<br />
www.WaterRower.com<br />
Booth #4035<br />
156 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Rowing is an exercise that provides total-body<br />
cardiovascular conditioning in a smooth, nonweight-bearing,<br />
and non-impact environment. The<br />
WaterRower rowing machine is uniquely suited to be<br />
used by people of all ages and conditioning levels.<br />
Wellness Health Education Network<br />
1 Doc St., Ste. 608<br />
Stamford, CT 06902<br />
800-275-2767 xt. 2334<br />
Fax: 203-975-9078<br />
mmoecook@tsngroup.com<br />
www.whennetwork.com<br />
Booth #841<br />
The Wellness Health Education Network (WHEN)<br />
is a comprehensive program for medical fitness<br />
and wellness centers. WHEN delivers timely and<br />
relevant information about wellness, health, and<br />
disease-management to clubs’ members through a<br />
wall-mounted digital screen and educational seminars.<br />
Wellworks<br />
See our ad on page 130<br />
3980 Broadway, Ste. 103<br />
Boulder, CO 80304<br />
888-515-3099<br />
303-526-3863<br />
Fax: 303-526-3864<br />
johnme@wellworks.com<br />
www.wellworks.com<br />
Booth #935<br />
Wellworks Communiqué improves client retention and<br />
profitability through targeted e-mail marketing and<br />
e-commerce solutions. Custom articles, recipes, and<br />
horoscopes generate client interest in receiving a club’s<br />
Communiqués. The personalized e-commerce market<br />
place brings in revenue from hundreds of exciting products.<br />
WOODWAY<br />
W229 N591 Foster Court<br />
Waukesha, WI 53186<br />
800-WOODWAY<br />
262-548-6235<br />
Fax: 262-548-6239<br />
info@woodway.com<br />
www.woodway.com<br />
Booth #3916; 3918<br />
Woodway takes its already green treadmills to the next<br />
level with the introduction of its ecological friendly,<br />
non-motorized treadmill, which utilizes nearly zero<br />
electricity. The machine flips conventional treadmill<br />
wisdom on its head, turning the exerciser into the motor.<br />
Woori Health Bank Co., Ltd.<br />
#101 Cdong. Bundang Technopark, Yatap-dong,<br />
Bundang-gu<br />
Seongnam, 463-070<br />
Republic of South Korea<br />
82-31-701-3404<br />
Fax: 82-31-701-3405<br />
moon@standingmate.com<br />
Booth #1051<br />
StandingMate uses a linear motor (i.e., voice coil motor)<br />
and a fully bidirectional inverter equipped with robotic<br />
sensors. They monitor the positions of the plate 20,000<br />
times a second for safety, energy-saving, and finding<br />
optimum frequency.<br />
Workout 180 Everywhere, LLC<br />
See our ad on page 54<br />
520 Elliot St., Ste. 200<br />
Charlotte, NC 28202<br />
704-369-7345<br />
Fax: 704-369-7340<br />
michael.twer@everydayedisons.com<br />
www.workout180.com<br />
www.everydayedisons.com<br />
Booth #4641-43<br />
The Workout 180 personal gym combines strength,<br />
cardiovascular, and stability training into one compact<br />
piece of equipment. This exercise step, balance board,<br />
and push-up bar includes a built-in resistance band<br />
system offering users multiple intensity and<br />
resistance options.<br />
Worldwide Sport Nutrition/MET-Rx<br />
See our ad on page 44<br />
2100 Smithtown Ave.<br />
Ronkonkoma, NY 11779<br />
800-556-3879<br />
Fax: 631-200-5520<br />
info@metrx.com<br />
www.sportnutrition.com/www.metrx.com<br />
Booth #811<br />
MET-Rx Engineered Nutrition, the brand famous for the<br />
exclusive METAMYOSYN Protein blend, offers innovative<br />
products, such as Amplified energy shot, Big 100<br />
Colossal bars, and the Original Meal Replacement<br />
powder. Pure Protein offers delicious, high-quality<br />
protein bars and convenient nutrition shakes.<br />
YogaFit Training Systems<br />
Worldwide, <strong>In</strong>c.<br />
2321 Torrance Blvd.<br />
Torrance, CA 90501<br />
888-786-3111<br />
310-320-0110<br />
Fax: 310-320-1001<br />
train@yogafit.com<br />
www.yogafit.com<br />
Booth #4219<br />
A leader in mind-body fitness education since 1994,<br />
YogaFit specializes in yoga training for health club<br />
instructors, offering 200-hour and 500 RYT certification<br />
programs. It is the official yoga program of TSI and an<br />
ACE preferred partner.<br />
Youth Fitness Solutions<br />
5433 Loop 205 #143<br />
Temple, TX 76052<br />
254-931-0252<br />
Fax: 254-228-5583<br />
yfs.kdurham@gmail.com<br />
www.youthfitnesssolutions.com<br />
Booth #936<br />
Youth Fitness Solutions manufactures KidzPower,<br />
a time-tested, hydraulic resistance circuit built<br />
specifically for children 6-12 years old. The eight<br />
machines are supplemented by kick/punch bags,<br />
BOSU Balance Trainers, hoppy balls, mini-trampolines,<br />
and a parachute.<br />
Zoom Media<br />
112 Madison Ave., Floor 8<br />
New York, NY 10016<br />
212-685-7981<br />
Fax: 212-634-0041<br />
vprato@zoommedia.com<br />
www.zoommedia.com<br />
Booth #940
<strong>In</strong>novations What’s<br />
New 161<br />
www.pilates.com<br />
EXO Chair, a full-body Pilates workout. —|<br />
Photo sponsored by Balanced Body<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 159
Visit us at IHRSA 2008, Booth #921<br />
»
Life Fitness<br />
» To make circuit training even easier to implement at health clubs,<br />
Life Fitness has created the Transition Exercise System, developed<br />
exclusively for its 11-machine Circuit Series. The system features<br />
40 easy-to-read placards that slide into attractive stands to make<br />
programming simple for instructors and exercisers. It is comprised<br />
of four training programs: strength and cardio, strength and cardio<br />
step, strength and stretch, and strength plus. <strong>In</strong>structors can mix<br />
and match placards to offer a variety of workout combinations.<br />
“Our Transition Exercise Kits engage new users and keep regulars<br />
coming back,” explains Bob Quast, the vice president of product<br />
management for Life Fitness. For more information, contact the<br />
company at 5100 River Road, Schiller Park, IL 60176; 800-634-8637;<br />
847-288-3300; 847-288-3791 (FAX); www.lifefitness.com. —|<br />
efi Clubhouse<br />
members<br />
efi Sports Medicine<br />
New from efi Sports Medicine is GRAVITYClubhouse, a subscriptionbased<br />
membership program that provides ongoing educational DVDs,<br />
online training, and marketing support for health clubs that offer its<br />
GRAVITY programming. The Clubhouse issues regular updates for three<br />
GRAVITYTracs—personal training, group strength, and Pilates—that<br />
are designed and delivered by the company’s development team. Two<br />
membership levels are available—facility and individual—and additional<br />
benefits can include free GRAVITY CEC education courses, sports-specific<br />
programming, and exclusive savings on GRAVITYGear and GRAVITY-<br />
Training courses. “We’ve created GRAVITYClubhouse to stay connected<br />
with our customers who regularly ask for the latest programming to<br />
keep their sessions fresh and fun,” explains Tom Campanaro, the CEO<br />
and cofounder of efi Sports Medicine. —|<br />
| <strong>In</strong>novations | What’s New<br />
Expresso Fitness<br />
» The S2u, a new virtual<br />
reality-enhanced<br />
stationary bike from<br />
Expresso Fitness,<br />
integrates premium<br />
fitness and computer<br />
systems to offer customized,<br />
engaging<br />
programs. Features<br />
include a fully integrated,<br />
sleek design; advanced<br />
drive-train technology<br />
for fluid motion; and new<br />
game-play options. Riders<br />
can choose an off-road environment with the Expresso<br />
Chases for a fun form of exergaming; race against<br />
their best personal time using the Ghost ride; gauge<br />
their time with the Pacer; or compete in real time<br />
against virtual competitors, friends, or members in<br />
the same health club. A 17" high-contrast LCD screen<br />
lets users enjoy TV as well. For more information, contact<br />
the company at 845 Steward Drive, Ste. D., Sunnyvale,<br />
CA 94085-4504; 888-528-8589; 408-746-9122;<br />
408-746-9127 (FAX); www.expressofitness.com. —|<br />
Iron Grip Barbell Company<br />
» Designed to be suitable for <strong>In</strong>ternational Weightlifting<br />
Federation (IWF) Olympic-style competition, Iron<br />
Grip’s new Competition Series Needle Bearing<br />
Olympic barbell is built exactly to IWF specifications.<br />
Made entirely in the U.S. in Iron Grip’s on-site facility,<br />
this bar is built with a 28mm premium steel shaft<br />
that provides the right amount of flex and whip for<br />
Olympic-style lifting. It also features a heavy-duty,<br />
swaged steel sleeve/collar assembly, and each sleeve<br />
houses a combination of one heavy-duty ball bearing<br />
and four needle bearings. A proprietary snap ring<br />
locking system secures the shoulder bearings in<br />
position, and a hard chrome finish protects against<br />
flaking or peeling. For more information, contact the<br />
company at 4012 West Garry Ave., Santa Ana, CA<br />
92704; 800-664-4766; 714-850-6900; 714-850-6910<br />
(FAX); www.irongrip.com. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 161
| <strong>In</strong>novations | What’s New<br />
Balanced Body<br />
» Balanced Body has<br />
developed a new,<br />
patent-pending Pilates<br />
Arc, which is a lightweight,<br />
versatile tool<br />
to build core strength<br />
and enhance spinal, Balanced Body’s Arc<br />
shoulder, and hip mobility.<br />
The three-in-one device includes a spine corrector with a gentle<br />
barrel curve and a rounded step; an exercise arc, which has an<br />
asymmetrical shape to accommodate various body types and<br />
uses; and a Reformer wedge, which adds head and back support<br />
to any Balanced Body Reformer machine. Composed of highdensity<br />
foam, the Pilates Arc weighs just over three pounds and<br />
adds variety for Pilates novices or experts, at home or in the<br />
studio. Priced at $150, it has a 30-day money-back guarantee.<br />
For more information, contact the company at 8220 Ferguson<br />
Ave., Sacramento, CA 95828-0931; 800-745-2837; 916-388-2838;<br />
916-379-9277 (FAX); www.pilates.com. —|<br />
162 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Technogym<br />
» Technogym<br />
is entering the<br />
flexibility and<br />
stretching<br />
arena with the<br />
introduction of FLEXability by Technogym<br />
its FLEXability<br />
equipment and methodology to help all levels of exercisers<br />
elongate their muscles and improve posture. Developed in<br />
collaboration with doctors and physiotherapists, the program is<br />
designed to efficiently stretch the anterior and posterior muscle<br />
chains in just a few minutes, to save time and maximize results.<br />
The machine’s patented technology is regulated to ensure natural,<br />
progressive elongation for every user, and the program delivers<br />
a sense of relaxation and wellbeing. For more information,<br />
contact the company at 830 Fourth Ave. S., Ste. 300, Seattle, WA<br />
98134; 800-804-0952; 206-623-1488; 206-623-1898 (FAX);<br />
www.technogym.com. —|
HD by BV Entertainment<br />
Power Plate<br />
» To satisfy the increasing demand for training,<br />
Power Plate has launched a dedicated Training<br />
Academy at its home office in London. Open daily,<br />
the academy offers courses that are accredited by<br />
the Register of Exercise Professionals (REPS) at basic<br />
and advanced levels for fitness professionals, as well<br />
Power Plate U.<br />
as a new introductory course for beginning users.<br />
Courses cover the fundamentals of vibration, anatomy<br />
and physiology, physiological and strength adaptations, program design, and more. Fitness<br />
professionals must successfully complete a practical assessment and written exam to earn<br />
continuing personal/professional development points. Future courses will cover golf training,<br />
performance academy, and seminars on osteoporosis and multiple sclerosis. For more information,<br />
contact the company at 3363 Commercial Ave., Northbrook, IL 60062; 847-509-6000; 847-509-6004<br />
(FAX); www.powerplateusa.com. —|<br />
Star Trac<br />
» Star Trac’s new premium E series line of cardiovascular<br />
equipment—including treadmills, total-body trainers,<br />
stationary bikes, and steppers—is designed to satisfy today’s<br />
savvy exercisers in health clubs. It includes 15" personal<br />
viewing screens, iPod connectivity, composite audio/video<br />
(A/V) inputs, and USB portals. Users can charge their iPod<br />
and view iPod media content on the personal viewing<br />
screens while exercising, and the convenient USB port<br />
provides charging power to small portable devices, such as<br />
MP3 players, mobile phones, and personal digital assistants<br />
(PDAs). For more information, contact the company at 14410<br />
Myford Road, Irvine, CA 92606; 800-228-6635; 714-669-1660;<br />
714-508-3303 (FAX); www.startrac.com. —|<br />
»BV Entertainment<br />
| <strong>In</strong>novations | What’s New<br />
To enhance personal entertainment options at health clubs,<br />
BV Entertainment now offers a new Philips 15" digital LCD HDTV<br />
screen with a sharp, high-definition picture, rich color, and<br />
dynamic contrast. The built-in digital ATSC/QAM tuner receives<br />
and decodes off-air and unscrambled digital signals directly<br />
so that exercisers can view high-definition programming<br />
without an additional set-up box. The AXS15HD screens can<br />
be positioned in front of cardiovascular equipment or used with<br />
manufacturer-attached mounts; members simply need to plug<br />
in their headphones and select their program. Multiple package<br />
options are available, with pricing starting at $699. For more<br />
information, contact the company at 31344 Via Colinas, Ste. 103,<br />
Westlake Village, CA 91362; 800-770-9770; 818-879-9785;<br />
www.bventertainment.com. —|<br />
Star Trac-ing with E series<br />
Perform Better<br />
Perform Better with Superbands<br />
» Perform Better now has two<br />
new tools to enhance both cardio<br />
and strength training. The company’s<br />
Superbands are thick,<br />
extra-strong bands that are<br />
suitable for assisted pull-ups or<br />
dips, resisted walking, shuffles,<br />
running, and overload or leverage<br />
during weight training. Measuring<br />
40" long, the Superbands are<br />
3/16" thick and come in widths<br />
of 1/2", 1", 1-3/4", and 2-1/2".<br />
Also new is the Gray Cook Functional<br />
Movement Screen Test Kit,<br />
which is used to test and assess<br />
functional mobility, stability, and<br />
flexibility. It includes a portable,<br />
easy-to-read measurement device<br />
and a DVD that demonstrates the<br />
entire movement screen. For more<br />
information, contact the company<br />
at 11 Amflex Drive, Cranston, RI<br />
02920-0090; 888-556-7464; 401-<br />
942-9363; 401-942-7645 (FAX);<br />
www.performbetter.com. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 163
| <strong>In</strong>novations | What’s New<br />
Tune Belt, <strong>In</strong>c.<br />
164 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
» To accommodate the ever-increasing use of MP3 players, Tune Belt has created two open-view armbands.<br />
One accommodates Apple’s latest 3G iPod nano, and the other holds the 3G iPod nano along with a<br />
connected Nike+iPod Sport Kid receiver. Both are made from lightweight neoprene; are ultra slim; and<br />
feature a clear, protective window cover that provides full navigational control. The flexible, cushioned<br />
Velcro armband adjusts from 8" to 18", and is designed to allow users to wear the armband upside-down<br />
for easier screen readability. A flap stores and manages earphone cords, and a reflective logo and trim<br />
enhance nighttime visibility. For more information, contact the company at 11400 Grooms Road,<br />
Cincinnati, OH 45242; 800-860-1175; 513-247-4400; 513-247-4410 (FAX); www.tunebelt.com. —|<br />
Visit us at IHRSA 2008, Booth #1112<br />
Shape Up Your Career…<br />
Or Your Club’s Bottom Line!<br />
www.ActiveCareers.com
Visit us at IHRSA 2008, Booth #912
IHRSA Report<br />
First Set 169 | <strong>In</strong> Brief 170 | <strong>In</strong>ternational 173 | Club Advisor 177<br />
Success by Association 178 | Member News 181 | Calendar 211<br />
Fitness Rx Depression, which<br />
increases during winter months,<br />
affects an estimated 17 million<br />
Americans each year, reports<br />
the National <strong>In</strong>stitute of Mental<br />
Health. Exercise can be as<br />
effective as drugs in treating<br />
the condition. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 167
DPC to replace ad<br />
with one on AAs CD.<br />
The $ on the proofs looks strange,<br />
but in Quark looks fine.<br />
THIS BOX AND ARROW ARE FOR<br />
INFO ONLY AND<br />
SHOULD NOT PRINT<br />
Visit us at IHRSA 2008, Booth #3656
The <strong>In</strong>ternational Health, Racquet & Sportsclub<br />
Association is a not-for-profit trade association<br />
open to investor-owned and member-owned<br />
fitness, racquet and athletic facilities. Associate<br />
memberships are available to manufacturers<br />
or suppliers of products and services of use<br />
to IHRSA members.<br />
800-228-4772 USA & Canada<br />
617-951-0055 <strong>In</strong>ternational<br />
617-951-0056 FAX<br />
www.ihrsa.org<br />
www.healthclubs.com<br />
E-mail: info@ihrsa.org<br />
IHRSA BOARD OF DIRECTORS<br />
Michael Levy: Chairperson<br />
Casaral, <strong>In</strong>c.<br />
416-961-5556, ext. 242<br />
Tony de Leede: Fitness First Australia<br />
(61) 2-9387-5266<br />
Lloyd Gainsboro: Dedham Health & Athletic Complex<br />
781-326-2900<br />
Mike Motta: Plus One Fitness<br />
646-312-6200<br />
Ed Williams: The Wellbridge Company<br />
303-866-0800<br />
Laurie Smith: Leisure Sports<br />
925-600-1966<br />
Gene LaMott: TW Holdings<br />
360-877-3915<br />
Phil Wendel: ACAC Fitness & Wellness Centers<br />
434-978-3800<br />
Lynne Brick: Brick Bodies Fitness<br />
410-252-8058<br />
David Patchell-Evans: GoodLife Fitness Clubs<br />
519-661-0190 ext. 238<br />
Rick Beusman: Saw Mill Club<br />
914-241-0797<br />
Bob Shoulders: Fayetteville Athletic Club<br />
479-587-0500<br />
Frank Napolitano: GlobalFit<br />
215-751-1992<br />
Mike Raymond: Curves <strong>In</strong>ternational<br />
254-399-9285<br />
Susan Cooper: BodyBusiness Health Club & Spa<br />
512-459-9424<br />
Art Curtis: Millennium Partners<br />
Sports Club Management, LLC<br />
617-476-8910<br />
Sandy Hoeffer: Western Athletic Clubs<br />
415-901-9243<br />
Julie Main: Ex-officio<br />
West Coast Athletic Clubs<br />
805-966-6147<br />
SPECIAL ADVISOR<br />
LATIN AMERICA<br />
Richard Bilton: Companhia Athletica<br />
(55) 11-5181-2000<br />
What’s happening out there? Why are we so worried<br />
about our industry’s health? Is it really as bad as<br />
all of the headlines and some individuals suggest?<br />
I recently received a letter from a small group of club owners<br />
who are concerned that our industry isn’t growing and prospering<br />
as it should. They cited statistics which indicated that America<br />
was in decline and that our industry may have passed its peak.<br />
They detailed what, it seemed, was an interminable catalog of<br />
woes: issues with families; a weak dollar; rising energy costs;<br />
the subprime lending crisis; increased governmental interference;<br />
problems with immigration and diversity; the upcoming election;<br />
global warming; and the wars in Iraq and Afghanistan.<br />
Are they really right? Should we just fold up our tents and<br />
Michael S. Levy<br />
slink away into the night?<br />
IHRSA Chairperson<br />
I think not.<br />
Ironically, as the new year got under way, I found myself<br />
reflecting on how fortunate those of us in this industry are. It’s a belief borne<br />
not of Pollyannaish optimism, but, rather, of a clear-eyed pragmatism<br />
produced by more than 60 years of life experience.<br />
As the years pass, each generation, it seems, faces issues, problems, and<br />
crises that perplex and frighten it. <strong>In</strong> the ’60s, it was the cold war and the<br />
threat of nuclear annihilation. <strong>In</strong> the ’70s, it was, among other things, the oil<br />
embargo and the shock of $1-a-gallon gasoline. <strong>In</strong> the ’80s, it was stagflation and<br />
higher interest rates than we could possibly afford. <strong>In</strong> the ’90s, it was the<br />
meltdown of real-estate values.<br />
As the late Gildna Radner, in the character of Roseanne Roseannadanna<br />
on Saturday Night Live, inevitably observed: “Well, it just goes to show you—<br />
it’s always something.”<br />
However, if you look at the nation’s, and our industry’s, underlying<br />
strengths, the impressions that emerge are quite different. Our standard<br />
of living is the highest in the world and continues to climb. We have full<br />
employment, rising productivity, declining costs for consumer goods, the<br />
lowest interest rates in more than 50 years, and an international environment<br />
in which products and services cross borders efficiently.<br />
We work in an industry that offers its members good health and good times,<br />
at a reasonable price, in a safe and friendly setting. It’s also an industry that’s<br />
growing in both size and profitability; increasingly popular with investors;<br />
and quickly gaining credibility with the extended healthcare community.<br />
We will always have problems… but, if history is any guide, we will always<br />
find ways to solve them. —|<br />
The Photo Group<br />
– Michael S. Levy, mslevy@casaral.com<br />
| IHRSA Report | First Set<br />
‘It’s Always Something!’<br />
Isn’t It?<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 169
| IHRSA Report | <strong>In</strong> Brief<br />
Public Policy:<br />
Adding Value<br />
to Your IHRSA<br />
Membership<br />
170 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Today, many health insurance companies provide incentives or subsidies<br />
for their members who exercise regularly. Did you know that, in 1994,<br />
it almost became illegal to offer such incentives? Thanks to the passage<br />
of IHRSA’s Healthy Lifestyle <strong>In</strong>centive Provision, such incentives remain<br />
legal and are increasingly common.<br />
Do you live in a state that has tried to tax health club memberships? Since 1997,<br />
11 states and Washington, D.C., have filed 17 pieces of legislation to tax club dues.<br />
How much money did your club save when the sales tax effort was stopped?<br />
<strong>In</strong> a similar vein, have you ever wondered how your business would change if<br />
it became illegal to automatically renew a member’s contract on a month-to-month<br />
basis at the end of an annual membership?<br />
These are just a few examples of how the IHRSA Public Policy Department is<br />
working tirelessly to add value to your club, and to the industry as a whole, in<br />
three main ways:<br />
• Protecting the industry from harmful business regulation that could negatively<br />
affect club owners’ bottom lines.<br />
• Growing the industry by enacting legislation that will increase the size of the<br />
exercising population.<br />
• Promoting the industry as a critical part of the solution to the healthcare-cost<br />
and obesity crises.<br />
Much of the Public Policy Department’s work is done behind the scenes. <strong>In</strong><br />
2007, the department monitored more than 400 pieces of legislation at the state<br />
and federal levels.<br />
Some bills last year, such as those in Michigan,<br />
Maryland, and Pennsylvania, would have<br />
imposed a sales tax on health club dues.<br />
These bills were defeated by major lobbying<br />
and grassroots initiative advocacy campaigns<br />
led by IHRSA.<br />
<strong>In</strong> Maryland, for example, fitness professionals<br />
from across the state took part in a campaign<br />
that involved more than 900 health club consumers<br />
and generated an astounding 14,839<br />
e-mails to legislators. IHRSA worked closely<br />
with its lobbyist in Maryland, as well as with a<br />
coalition of concerned club operators who led<br />
a petition drive; gave testimony at a hearing;<br />
held a rally at the state house; and ran an ad<br />
campaign in area newspapers. The work paid<br />
off—the Maryland legislature responded by removing health club dues from its tax<br />
package, and IHRSA’s efforts were highlighted in an article on Forbes.com.<br />
Even with a staff of nine, the Public Policy Department is always busy. <strong>In</strong> 2007,<br />
it increased IHRSA’s federal presence by opening an office in Washington, D.C. The<br />
Washington team enables the association to more readily capitalize on the growing<br />
attention to prevention and healthy lifestyles as key elements in the battle against<br />
rising healthcare costs, to build strong partnerships, and to grow support for its<br />
health-promotion initiatives, such as the Workforce Health Improvement Program<br />
(WHIP) Act and the Personal Health <strong>In</strong>vestment Today (PHIT) Bill. These bills will<br />
not only create incentives for Americans to exercise; they will position the fitness club<br />
industry as a critical part of the solution to the healthcare-cost and obesity crises.<br />
<strong>In</strong> addition to this ongoing work, IHRSA also counsels member health club operators<br />
who face competition from tax-exempt fitness facilities, and is continually improving<br />
its materials and guidance on this topic. —|<br />
.org For more information about IHRSA’s public policy efforts and benefits to clubs, please visit www.ihrsa.org/publicpolicy.
Visit us at IHRSA 2008, Booth #532
Around the World with IHRSA<br />
Global meetings bring industry leaders together<br />
While IHRSA’s annual <strong>In</strong>ternational<br />
Convention and Trade Show is the largest<br />
gathering of the global club industry, it’s not<br />
the only opportunity that the association offers<br />
for industry leaders to come together and<br />
network with colleagues. During the coming<br />
year, IHRSA will stage several events across<br />
three continents—all aimed at helping members<br />
get away from day-to-day operations, obtain<br />
a new perspective on their businesses, and<br />
make connections with other leaders<br />
As a preview of what’s to come… let’s<br />
explore some of the exciting events that took<br />
place last fall:<br />
IHRSA Europe Council debuts at European Congress<br />
Last November, nearly 400 industry professionals attended the<br />
7th Annual IHRSA European Congress in Paris, where the first<br />
meeting of the newly formed IHRSA Europe Council was<br />
conducted and IHRSA’s new European director, Hans Muench,<br />
was introduced.<br />
The council was formed to guide the association in<br />
crafting its European development plans. The consensus of the<br />
group, which includes club company CEOs, federation heads,<br />
and other fitness industry leaders, was that IHRSA should<br />
continue to strengthen and enhance its traditional program<br />
offerings in Europe.<br />
Another highlight of the event was a “Public Policy Discussion,”<br />
which brought together 40 representatives from clubs,<br />
federations, and other industry organizations to initiate a dialogue<br />
designed to lead to the creation of an industry-wide<br />
strategic plan, and to identify priorities to promote physical<br />
activity and fitness participation at the European-Union (EU)<br />
and nation-states levels. IHRSA invited APCO Worldwide, its<br />
public policy advisors, to outline the context and dynamics of<br />
EU sport and health EU policies, and to describe current and<br />
future opportunities for the industry.<br />
Networking at European Congress<br />
IHRSA Walk for Diabetes, Paris<br />
| IHRSA Report | <strong>In</strong>ternational<br />
The international roster<br />
of distinguished speakers<br />
included: Henri Giscard<br />
d’Estaing, president,<br />
Club Mediterranee, who<br />
presented “Leadership;”<br />
Jack Groppel, human<br />
performance expert, LGE IHRSA Congress-people<br />
Performance Systems,<br />
who discussed “The Making of a Corporate Athlete;”<br />
John McCarthy, IHRSA’s executive director emeritus, who<br />
considered “<strong>In</strong>novation, Entrepreneurship, and the Future of<br />
the <strong>In</strong>dustry” (sponsored by Cybex <strong>In</strong>ternational, <strong>In</strong>c.); Mark<br />
Leonard, executive director, European Council on Foreign<br />
Relations, who explained “Why Europe Will Run the 21st<br />
Century” (sponsored by Technogym); Phillip Mills, founder and<br />
president, Les Mills <strong>In</strong>ternational, <strong>In</strong>c., who addressed the topic<br />
of “Healthy People, Healthy Profits, Healthy Planet;” Frank<br />
Napolitano, president and CEO, GlobalFit, on “From One<br />
Small Club to a Global Network: Lessons Learned Along the<br />
Way;” and Jason Fulton, head of consumer insight, Nike, who<br />
presented “Women and Fitness—How to Engage Her for Life.”<br />
The Congress was sponsored this year by the American<br />
Council on Exercise (ACE), Cybex, Deloitte, FHRSA, Les Mills<br />
<strong>In</strong>ternational, Matrix Fitness Systems/Johnson Health Tech,<br />
miha <strong>In</strong>ternational, Nautilus, Precor, Qualitop, SPRI, Star Trac,<br />
and Technogym.<br />
Preparation yields results in Latin America<br />
More than 10,000 attendees gathered in São Paulo, Brazil, last<br />
October, for the 8th Annual IHRSA/Fitness Brasil Latin<br />
American Conference & Trade Show—the largest and most<br />
comprehensive Latin American event for the industry. Over<br />
100 exhibitors showcased new and innovative products in the<br />
160,000-square-foot exhibition area. The convention and<br />
trade show were sponsored by Adidas, Biofenac, Gatorade,<br />
and Santaconstancia.<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 173
| IHRSA Report | <strong>In</strong>ternational<br />
Joe Moore, l., of IHRSA,<br />
Waldyr Soares,<br />
of Fitness Brasil<br />
<strong>In</strong> a market that’s shown considerable growth, it’s estimated<br />
that there are now some 7.6 million health club members in<br />
Latin America, with 3.6 million of them in Brazil alone. Brazil<br />
now qualifies as one of the top 10 global markets for members.<br />
Utilizing the theme “Preparation Brings Results,” the<br />
conference featured several distinguished speakers, including:<br />
Bernardinho, a Brazilian volleyball coach and Gold Medalist<br />
at the 2006 Pan-American Games, who presented “Striving for<br />
Excellence;” Gustavo Franco, the former president of Central<br />
Bank Brazil, who addressed “Perspectives of Brazil;” Stephen<br />
Tharrett, president of Club <strong>In</strong>dustry Consulting and former<br />
senior vice president of athletics, golf, and tennis at ClubCorp,<br />
who discussed “Retention and Profitability” and “Marketing<br />
and Branding;” and Gustavo Venturi, Ph.D., the director of<br />
Criterium, coordinator of public opinion of Abramo, and<br />
counsel for SBPM-Marketing Research Brazilian Society, who<br />
took up the topic of “Best Age, Best Sale.”<br />
<strong>In</strong>dustry receives warm welcome in Malaysia<br />
Her Honorable Minister Azalina Othman Said, the minister<br />
of Malaysian Youth & Sports, delivered a keynote address to<br />
the more than 200 people who attended the 6th Annual<br />
Asia-Pacific Forum, which was held last November in Kuala<br />
Lumpur, Malaysia. The minister, who’s working to encourage<br />
more Malaysians to become physically active, welcomed<br />
attendees to her country and the forum at a reception sponsored<br />
174 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Michael Levy, center, of IHRSA, at ASIA Pacific event<br />
by Technogym. The Malaysian Ministry of Youth & Sports<br />
sponsored a festive closing reception and dinner.<br />
<strong>In</strong> addition to the minister’s presentation, attendees heard<br />
from an impressive array of industry experts and motivational<br />
speakers, including: Nick Wreden, CEO, FusionBrand, who<br />
presented “How to Save on Marketing, Reduce Churn, and<br />
<strong>In</strong>crease Profitability;” Mike Chaet, Ph.D., president, CMS<br />
<strong>In</strong>ternational, <strong>In</strong>c., who discussed the “Seven Laws of<br />
Profitable Club Management;” Klaus Hilgers, president, Epoch<br />
Consultants, who addressed “Winning Sales Strategies;” Tony<br />
de Leede, managing director, Fitness First Australia, who<br />
identified “The Three E’s of Health Club Success;” Phillip Mills,<br />
founder, Les Mills <strong>In</strong>ternational, <strong>In</strong>c., who talked about<br />
“Healthy People, Healthy Planet, Healthy Profits;” and Jan<br />
Spattichia, chief executive, Energie Fitness Clubs Limited, who<br />
presented “Lighting the Fire Within: Motivational Strategies<br />
for Building a Strong Team.”<br />
The event concluded with a behind-the-scenes tour of some<br />
of Kuala Lumpur’s premier health clubs, sponsored by Universal<br />
Fitness & Leisure. Other event sponsors included California<br />
Fitness, Cybex, Deloitte, Fitness First, Les Mills <strong>In</strong>ternational,<br />
Life Fitness, Matrix, Precor, SportsArt Fitness, Star Trac,<br />
Technogym, and TRUE Fitness. —|<br />
.org<br />
John Holsinger,<br />
director, IHRSA Asia<br />
Pacific, addresses<br />
attendees at<br />
Malaysian gathering<br />
For a complete schedule of 2008 IHRSA meetings, turn to the “IHRSA Events<br />
Calendar” on pg. 211, or log on to www.ihrsa.org/meetings.
Visit us at IHRSA 2008, Booth #3940
Visit us at IHRSA 2008, Booth #4325
The Price is Right?<br />
By Patricia Amend<br />
What’s the best way to determine the appropriate price<br />
point for your membership? Should you, for example,<br />
“bundle” it with personal training and charge a<br />
higher price, or charge less and sell such services<br />
separately? Experts agree that your price doesn’t<br />
just affect your bottom line; it tells the marketplace<br />
what type of club you operate and who your<br />
target market is. Here, two of the industry’s<br />
best-known consultants discuss how to set<br />
the “right price.”<br />
Research your market. “People often tell me they know<br />
their market, and yet they haven’t done the research,”<br />
says Rick Caro, president of Management Vision, <strong>In</strong>c.,<br />
an industry consulting firm in New York City. “Market<br />
research and analysis can help determine your market<br />
potential, and may show, for example, that your<br />
market is stronger than you think, thus allowing for<br />
higher pricing.”<br />
Research the area that spans 6-8 minutes of travel<br />
time (walking or driving) from your club, says Mike Chaet,<br />
founder and president of CMS, <strong>In</strong>c., a health club<br />
consultancy based in Helena, Montana. “This is your<br />
market, from which you’ll get 80% of your members.”<br />
<strong>In</strong>clude demographics, such as educational attainment,<br />
occupation, age, ethnicity, and family income.<br />
Position yourself to prevent price competition. Use this<br />
research to position yourself clearly in your market,<br />
Caro urges. “If you don’t, the market will view you<br />
as similar to other clubs, and you may find yourself<br />
adjusting your joining fees and monthly dues slightly,<br />
in an attempt to differentiate yourself from the competition.<br />
Before long, you’ll be fighting the game of who<br />
has the deeper pockets.”<br />
Charge what you’re worth. Once positioned, Caro<br />
advises doing a good job of promoting your programs<br />
and services, and setting prices that reflect your positioning<br />
and inherent value. “If, for example, you charge<br />
upfront fees, you’re telling the membership that your<br />
club is worth that initial investment. They will have a<br />
| IHRSA Report | Club Advisor<br />
Price<br />
Boutique Clubs<br />
Big Box Clubs<br />
Larger Chains<br />
YMCAs<br />
Hotel Club Membership<br />
Recreation Centers<br />
School Fitness Centers<br />
Free Condo/Apt. Clubs<br />
Free Hotel Clubs<br />
Guest<br />
FREE MODEST MIDLINE UPPER END<br />
HIGH PERSONAL<br />
SERVICE<br />
Service<br />
Positioning Triad<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 177<br />
GENERAL<br />
SERVICE<br />
VERY LOW<br />
SERVICE<br />
NONE OR SELF<br />
Graphic by CMS <strong>In</strong>ternational<br />
stake and will be less likely to resign, especially in the<br />
beginning. If you don’t, you’re telling them that your<br />
club is not worth it.”<br />
Bundle memberships—or not. When it comes to setting<br />
the actual price, Chaet points out that the more education<br />
and income people have, the greater the chance that<br />
they will pay a higher price for a “bundled” membership<br />
that includes some services. He offers the “Price/ Service<br />
Positioning Triad” (above), with high-service clubs at<br />
the top, and YMCAs and recreation centers at the bottom.<br />
“Americans spend an average of 1.2% of their household<br />
income on dues and other services in a health club. A<br />
household with $80,000 in income may spend as little<br />
as $800 or as much as $1,600 per year. If that’s your<br />
market, you may want to bundle your membership to<br />
include personal training or other services. However,<br />
if your member income level is $40,000-$80,000, and<br />
the member education level is lower, then you may<br />
want to offer a stripped-down membership, with<br />
services that people can add if they choose.<br />
Communicate price changes. When you must raise<br />
prices, be sure to inform members of the reasons behind<br />
the increase, so they continue to understand the price/<br />
value relationship in your club, Caro recommends.<br />
“Find out how members want to be communicated<br />
with—via your Website, a flyer, a bulletin board—and<br />
tell them about improvements that matter to them. If<br />
you don’t, then even a $2 per month increase will be<br />
upsetting to some.” —|
| IHRSA Report | Success by Association<br />
Late last year, the News Journal of Wilmington,<br />
Delaware, announced that the Delaware State<br />
Police would be holding an event at the Hockessin<br />
Athletic Club in December to collect coats for the<br />
Salvation Army and to discuss opportunities for<br />
the community to become more involved in<br />
police activities.<br />
It was just a casual, matter-of-fact news item in<br />
the local paper, but it underscored a remarkable<br />
accomplishment: less than six months after opening,<br />
the Hockessin Athletic Club (HAC), a meticulously<br />
designed $28-million multipurpose facility in<br />
Hockessin, Delaware, was well on its way to being<br />
much more than just a health club; it was already<br />
becoming a significant community asset.<br />
Of course, this feat was no mere fluke. It was, in<br />
fact, an extremely deliberate objective—the culmination<br />
of six years of laborious planning and design,<br />
in concert with public officials, by two accomplished<br />
IHRSA members—Roger Ralph, the former owner<br />
and founder of the Bel Air Athletic Club, in Bel Air,<br />
Maryland, one of the largest family-oriented facilities<br />
in the nation; and Bob Carpenter, the former owner<br />
of HAC’s predecessor, the Pike Creek Fitness Club, in<br />
Wilmington, Delaware.<br />
It was also very much a validation, and a shining<br />
example, of the possibilities inherent in collaboration—<br />
a power more commonly referred to by IHRSA as<br />
“Success by Association.”<br />
Before: club site<br />
HAC Pack on Track<br />
<strong>In</strong> creating a new club, industry veterans<br />
rely on ‘Success by Association’<br />
By Thomas Richards<br />
178 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Carpenter, Ralph, GM Greg Maurer<br />
Meeting of the minds<br />
HAC began to take shape in 2001 when Carpenter,<br />
considering the next phase of development for his<br />
Pike Creek Fitness Club, sought advice from Ralph,<br />
whom he’d met at an IHRSA convention. Ralph<br />
observed that his former club in Bel Air might<br />
provide Carpenter with a useful blueprint for<br />
pursuing his goals, and Carpenter agreed. Such a<br />
project, however, would require a massive plot of<br />
land zoned for commercial use—a rare commodity<br />
in Hockessin—and so, together, the two began a<br />
quiet, improbable search for suitable property.<br />
At the start of their quest, Carpenter and Ralph,<br />
who quickly became partners on the project, were<br />
unaware that the Delaware Department of Transportation<br />
(DelDot) had recently contracted with an<br />
engineering firm to develop 35 acres of state property,<br />
known as Tweed’s Park, that encircled a 12-acre<br />
private industrial plot used for activities ranging<br />
from mushroom processing to transmission repair.<br />
When representatives of DelDot learned of the<br />
pair’s interest in suitable land for commercial development,<br />
they urged them to consider purchasing<br />
the 12-acre parcel, which had complicated DelDot’s<br />
plans to beautify Tweed’s Park. Recognizing a good<br />
opportunity when they saw one, Carpenter and<br />
Ralph obliged.<br />
Not long after their purchase of the land, Carpenter<br />
and Ralph were summoned to the office of Delaware’s<br />
then-Secretary of Transportation, Nathan Hayward,<br />
who delivered a frank message: “I’ve flown over<br />
both sites and, collectively, we’re going to have too<br />
much asphalt. I want you to build a shared-use parking<br />
deck that will serve the park and your club. You’ve got<br />
the government as a neighbor, and both parties need<br />
to look at your club and our park as two elements of<br />
a larger picture.”
The pair agreed to build a<br />
parking deck, but only to the<br />
extent that their costs wouldn’t<br />
exceed the cost of the equivalent<br />
number of surface parking<br />
spaces. As a result, Carpenter<br />
and Ralph added a shared-use<br />
parking deck to their land,<br />
partially funded by DelDot. It<br />
was the beginning of a beautiful<br />
friendship between HAC and<br />
DelDot—one that earned both<br />
parties praise from the public.<br />
“The HAC and Tweed’s Park<br />
project had virtually unanimous<br />
community support,” explains<br />
Carpenter. “The fact that we’d After: club success<br />
taken on the challenge of transforming<br />
a very unattractive landscape<br />
into something that would be beautiful and<br />
accessible to the community made a big difference in<br />
our success.” <strong>In</strong> addition to building the parking deck,<br />
the club also granted an easement to DelDot to build<br />
a public walking trail that circles the club as it winds<br />
through wooded areas and open space, benefiting<br />
both HAC members and nonmembers.<br />
“ We’ve taken on the challenge of transforming<br />
a very unattractive landscape into something…<br />
beautiful and accessible.<br />
”<br />
The club’s commitment to forging a successful<br />
private/public relationship with DelDot didn’t go<br />
unappreciated by public officials.<br />
“They’ve taken a site that was one of the most<br />
underused and polluted brown fields in the country<br />
and turned it into a world-class facility,” noted New<br />
Castle County Executive Chris Coons. “We, in government,<br />
can only create the opportunity, but it takes<br />
people in the private sector with a vision to make<br />
something like this happen.”<br />
Capitalizing on IHRSA<br />
Of course, creating goodwill and establishing a<br />
healthy relationship with public officials didn’t<br />
guarantee that HAC would generate enough revenue<br />
to sustain a $28-million facility. To pull off that trick,<br />
Carpenter and Ralph knew that they’d need to attract<br />
an enormous cross-section of the community to the<br />
club—as members or visitors—and that such an<br />
undertaking would require them to dig deep into their<br />
collective pool of experience and resources. It was at<br />
this point in the development that “Success by<br />
Association” came to mean more than simply<br />
| IHRSA Report | Success by Association<br />
associating with a partner or public officials—it<br />
meant capitalizing on their IHRSA membership.<br />
HAC’s articulated “Mission and Values,” which are<br />
posted prominently in the club’s foyer, are rooted in<br />
Ralph’s experience with IHRSA. “<strong>In</strong> my early days as<br />
a club owner, I found that going to IHRSA conventions<br />
and hearing motivational, outside-the-box thinkers<br />
was inspiring, and, for our club, often a call to action,”<br />
he says.<br />
More recently, the importance of establishing a<br />
mission-driven business model for HAC was reinforced<br />
by Ralph’s involvement with the IHRSA <strong>In</strong>stitute.<br />
“I spoke at the 2007 IHRSA <strong>In</strong>stitute about the<br />
importance of building a lasting business culture and,<br />
in preparation for that talk, had the opportunity to<br />
interview some of our industry’s leaders,” notes<br />
Ralph. “Two things immediately struck me during the<br />
interview process. First, how instantly and passionately<br />
each was able to talk about their company’s values.<br />
And, second, the commonality of the themes in their<br />
answers: care, trust, respect, integrity, etc.”<br />
IHRSA conventions also facilitated HAC’s vendorselection<br />
process, says Ralph. <strong>In</strong> particular, he attributes<br />
its relationship with 3D Art, a Singapore-based<br />
marketing firm that creates three-dimensional<br />
portraits of clubs for presale marketing efforts, to a<br />
chance meeting at a trade show. “We simply wouldn’t<br />
have known about 3D Art if it weren’t for the IHRSA<br />
convention,” he says.<br />
HAC has transcended the public/private divide,<br />
a line that’s often an unnecessary barrier to<br />
commercial development, and has also become an<br />
integrated, significant community asset—one that’s<br />
leveraged IHRSA resources wisely to achieve<br />
“Success by Association.” —|<br />
– Tom Richards, tgr@ihrsa.org<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 179
ASSOCIATE PROFILES ASSOCIATE NEWS<br />
Big ’N Beefy<br />
Products<br />
Big ’N Beefy Products<br />
manufactures and<br />
markets lifting gloves<br />
and accessories for<br />
serious weight lifters.<br />
Founded by several<br />
bodybuilding enthusiasts<br />
with more than<br />
75 years of combined<br />
experience in marketing and product<br />
development, Big ’N Beefy makes and<br />
distributes heavy-duty products under<br />
the Muscle Daddy and Big ’N Beefy<br />
brands. Products in the Muscle Daddy<br />
lineup include Power Grips, Power Straps,<br />
Bear Claws, Bear Paws, Big Lift gloves<br />
and belts, Power Wrist Wraps, and Power<br />
Grip Pads; and the Big ’N Beefy line<br />
carries tank tops and T-shirts. For more<br />
information, contact the company at 712<br />
Bancroft Road, Ste.#519, Walnut Creek,<br />
CA 94598; 877-543-8244; 877-372-2759<br />
(FAX); www.bignbeefy.com. —|<br />
Chi Herbal<br />
Formulas<br />
Chi Herbal<br />
Formulas offers a<br />
complete line of<br />
exclusive East<br />
Asian health and<br />
beauty products that contain the highest<br />
levels of all-natural, organically grown, and<br />
ethically harvested wild herbs. Adaptogenic<br />
herbs can help balance both the immune<br />
system and endocrine system to preserve<br />
optimal homeostasis. All the company’s<br />
products are hypoallergenic and non-comedogenic,<br />
and are free of parabens, pthalates,<br />
mineral oil, alcohol, color, and dye. Formulas<br />
are designed to correct previous damage,<br />
protect healthy skin and well being, and<br />
prevent future damage through a blend of<br />
herbs containing vitamins, minerals, and<br />
antioxidants to promote detoxification,<br />
purification, collagen formation, and cellular<br />
repair. For more information, contact the<br />
company at 4901 Morena Blvd., Ste. 1104,<br />
San Diego, CA 92117; 858-373-1830; 858-<br />
366-4991 (FAX); www.chiformulas.com. —|<br />
| IHRSA Report | Member News<br />
Body Bar Systems, <strong>In</strong>c.<br />
Congratulations to Body Bar Systems, <strong>In</strong>c., which earned a<br />
“Great Gear of the Year” designation from the first annual sports,<br />
health, and fitness gear awards from ShapeYou.com. The Body<br />
Bar Flex, which won the honor, is a flexible fiberglass composite<br />
rod with easy-grip, durable rubber casing and end caps; it comes<br />
in lengths of 3' and 4' and 1-20 pounds of resistance for total-body<br />
training. A team of industry professionals, including personal<br />
Flex best<br />
trainers, nutritionists, healthcare practitioners, health club<br />
owners, and retail operators, judged the Gear awards. “As one of the judges said, ‘the<br />
Body Bar Flex throws a new curve at the simplicity of fitness,’ ” notes Myra Shinkman,<br />
the project coordinator for ShapeYou.com. —|<br />
GlobalFit<br />
Kudos to the ever-expanding GlobalFit, which was named to the first-ever <strong>In</strong>c.<br />
5,000 list of fastest-growing private companies in the United States. An extension<br />
of the business magazine’s annual <strong>In</strong>c. 500 list, the <strong>In</strong>c. 5,000 recognizes many small<br />
businesses that reflect entrepreneurial excellence. GlobalFit ranked 2,519 overall and<br />
71 for the Philadelphia metro region—and was in the top 100 for Pennsylvania and the<br />
top 10 for the state’s Business Services category. “GlobalFit was founded well ahead<br />
of the current trends in employee wellness, and it’s precisely that vision that lies at the<br />
heart of the entrepreneurial enterprise,” explains Frank Napolitano, the president<br />
and CEO of GlobalFit. “We supply our end-users with the inspiration and affordability<br />
to start living and feeling better.” —|<br />
National Sports and Conditioning Association<br />
The Certification Commission of the National Sports and Conditioning Association<br />
(NSCA) has elected two members to its executive council, both of whom have previously<br />
served in this capacity. Jaynie Bjornaraa, CSCS, D, is an assistant professor on the<br />
Doctor of Physical Therapy faculty at the College of St. Catherine, in Minneapolis,<br />
Minnesota. She holds a board certification from the American Physical Therapy<br />
Association (APTA) as a Sports Clinical Specialist. She is also a Certified Athletic<br />
Trainer, and a member of the National Athletic Trainers’ Association (NATA). Dr. Donald<br />
Chu, CSCS, D, NSCA-CPT, D, is the director of the Athercare Fitness and Rehabilitation<br />
Clinic, in Castro Valley, California; part of the adjunct faculty to the Ohlone College<br />
physical therapist assistant program; and a past NSCA president. —|<br />
Power Plate<br />
Esporta Health and Fitness Clubs in Europe are the first<br />
to install Power Plate’s new vibration machines, which are<br />
fitted with ProTRAC software, a CRM tool designed to track<br />
customer usage. Created in response to requests from endusers,<br />
ProTRAC also serves as a “debit account” for minutes<br />
spent on Power Plate equipment. Both the pro5 and pro5<br />
AIRdaptive models can be fitted with proTRAC, which requires<br />
Power Plate premier<br />
users to swipe their token before stepping onto the machine.<br />
<strong>In</strong> other news from the company, Lady of America Franchise Corporation is installing<br />
Power Plate’s pro5 Acceleration Training machines into its women-only health<br />
clubs nationwide, making it the first women’s fitness center chain to offer<br />
Power Plate products. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 181
| IHRSA Report | Member News<br />
< ASSOCIATE PROFILES < ASSOCIATE NEWS<br />
Foreman Fitness Products<br />
Foreman Fitness Products is a Russian-<br />
American enterprise located in the city of<br />
Saint Petersburg, Russia. The company<br />
produces two main lines: strength equipment<br />
for intensive commercial use, and newgeneration,<br />
high-quality lockers. Both make<br />
use of Russian steel and labor and American<br />
designs and controls. The complete line of<br />
high-quality strength equipment includes<br />
17 selectorized stations. The line’s lowmaintenance<br />
ClearBelt technology eliminates<br />
the possibility of belt wear or fatigue, which<br />
could result in sudden breakage. The use of<br />
long-life linear bearings and stainless-steel<br />
Olympic bar holders on its weight benches<br />
distinguish its line of 24-plus pieces of<br />
plate-loaded equipment. New-generation<br />
locker systems, benches, and shower walls<br />
are constructed from waterproof high-pressure<br />
laminate (HPL) and durable aluminum ><br />
RHB Solutions, <strong>In</strong>c.<br />
182 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Sportplex, a premier fitness company<br />
that operates four health clubs in the<br />
Birmingham and Mobile, Alabama,<br />
communities, has hired RHB Solutions,<br />
<strong>In</strong>c., to help stimulate additional growth.<br />
“We have had much success over 20 years in the Alabama market, and we are now ready<br />
to step up our growth efforts. Working with RHB Solutions is an integral part of that<br />
plan,” explains Buster Osborn, the president of Osborn <strong>In</strong>vestments, which is the parent<br />
company of Sportplex. Adds Rick Bouza, the founder and president of RHB Solutions,<br />
“Sportplex has a lot of positive fundamentals in place, and we are very excited about the<br />
possibilities.” Established in 2005, RHB Solutions specializes in single-source management<br />
and turnarounds for health clubs. —|<br />
Star Trac<br />
A new luxury health club, the GL-14 in Fairfield, Bedfordshire, United Kingdom,<br />
has outfitted its entire facility with a comprehensive range of Star Trac equipment.<br />
Offerings include Star Trac’s new E-Series of cardiovascular machines, complete<br />
with integrated viewing screens and iPod connectivity, along with the company’s >
Visit us at IHRSA 2008, Booth #2036
Visit us at IHRSA 2008, Booth #4642
ASSOCIATE PROFILES<br />
continued from Foreman Fitness Products<br />
extrusions. A wide range of layouts, colors,<br />
and designs are available, and locks and<br />
digital locking systems come from wellknown<br />
producers. For more information,<br />
contact the company at 108 Obvodnogo<br />
Kanala nab., Saint Petersburg 196084,<br />
Russia; 7-812-332-5843; 7-812-332-5845<br />
(FAX); info@foremanfitness.com;<br />
www.foremanfitness.com. —|<br />
Gentle Touch Whitening<br />
Gentle Touch Whitening is a cosmetic<br />
teeth-whitening company that makes it<br />
easy to keep health club members feeling<br />
good about their overall health and physical<br />
appearance. The company’s professional<br />
staff brings everything to club locations to<br />
deliver a relaxing, non-invasive experience<br />
that gives individuals a white, bright smile.<br />
The Gentle Touch program is unique<br />
because this one-time treatment takes just<br />
45 minutes and costs only $199, which is a<br />
significant value compared to other professional<br />
whitening treatments. No peroxide is<br />
used, so there is no tooth or gum sensitivity.<br />
The company also offers a commission<br />
incentive for club owners and personal<br />
trainers. For more information, contact the<br />
company at 11682 Aberdeen Landing Lane,<br />
Midlothian, VA 23113; 781-431-4830;<br />
www.gtwhitening.com. —|<br />
HeartSine<br />
Technologies, <strong>In</strong>c.<br />
<strong>In</strong> 1966, HeartSine<br />
Technologies developed<br />
the first mobile defibrillator<br />
for sudden cardiac<br />
arrest (SCA), and thereby<br />
changed the way emergency care was<br />
delivered. <strong>In</strong> the years since, HeartSine<br />
has introduced several “firsts,” including<br />
a truly portable defibrillator in a transport<br />
case; one of the first rechargeable systems;<br />
flat-screen displays for mobile defibrillators; ><br />
< ASSOCIATE NEWS<br />
GL-14’s finest<br />
| IHRSA Report | Member News<br />
continued from Star Trac<br />
<strong>In</strong>stinct, Impact, and HumanSport strength-training lines.<br />
The group-cycling studio also houses Star Trac Spinner<br />
NXT indoor cycling bikes. According to Lee Pollit, the group<br />
general manager of GL-14, “The equipment looks great and<br />
is very user-friendly, for both members and instructors. It<br />
is functional without being overly complicated.” The Livesly<br />
Group runs the 30,000-square-foot facility, which also<br />
includes a pool, day spa, sauna, and steam room. —|<br />
Visit us at IHRSA 2008, Booth #304<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 185
Visit us at IHRSA 2008, Booth #1042<br />
186 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Visit us at IHRSA 2008, Booth #439<br />
| IHRSA Report |<br />
Member News<br />
< ASSOCIATE PROFILES<br />
continued from HeartSine Technologies, <strong>In</strong>c.<br />
and a defibrillator that can operate over a<br />
telephone system to a base station. More<br />
recently, HeartSine created the Samaritan<br />
PAD (Public Access Defibrillator), which is<br />
an automatic external defibrillator (AED)<br />
that can be used by non-professionals with<br />
appropriate training. HeartSine products<br />
come in 25 languages and are available in<br />
more than 40 countries. For more information,<br />
contact the company at 105 Terry Drive,<br />
Ste. 116, Newtown, PA 18940; 215-860-8100;<br />
215-860-8192 (FAX); www.heartsine.com. —|<br />
I-Trainer <strong>In</strong>ternational<br />
I-Trainer <strong>In</strong>ternational has combined<br />
nationally accredited personal training,<br />
technology, and affordability to produce<br />
a cutting-edge tool for health clubs. This<br />
interactive software, called PEP (Personalized<br />
Exercise Programs), offers members<br />
monthly exercise routines with instructions<br />
that are displayed online and can then be<br />
downloaded to an i-Pod, i-Phone, or any<br />
MP3 player that supports video, so that<br />
individuals can view the exercises as they<br />
perform them in the facility. I-Trainer can<br />
recommend specific exercises based<br />
upon clients’ profile selections (skill level,<br />
requested body part, equipment selection,<br />
and modality). Viewers can either receive<br />
a personalized program by selecting from<br />
the 400-plus exercise database, or can choose<br />
to follow pre-arranged routines, which are<br />
updated monthly. For more information,<br />
contact the company at 1913 Shifting Winds<br />
St., Las Vegas, NV 89117; 702-892-0400;<br />
www.itrainerinternational.com. —|<br />
MikeAdamsFitness.com, <strong>In</strong>c.<br />
MikeAdamsFitness.com, <strong>In</strong>c., is now<br />
offering SteelStretch Sports Performance<br />
Apparel, a new generation of workout<br />
clothing that uses a high-quality blend of<br />
antibacterial nylon, polyester, and elastane<br />
to conform to the body and provide maximum<br />
>
Visit us at IHRSA 2008, Booth #3252
ASSOCIATE NEWS<br />
Life Fitness<br />
The premium, commercial 95Xi elliptical<br />
cross-trainer from Life Fitness has<br />
received a Great Gear of the Year Award<br />
from ShapeYou.com’s sports, health, and<br />
fitness gear awards. Offering a smooth,<br />
comfortable workout, the 95Xi features<br />
Fit Stride technology, Lifepulse digital<br />
heart-rate monitoring hand sensors, and<br />
several motivating workouts. “Life Fitness<br />
is an industry leader, and an independent<br />
group of fitness enthusiasts has recognized<br />
that,” says Myra Shinkman, the project<br />
coordinator for ShapeYou.com. Adds Jay<br />
Megna, an executive vice president at Life<br />
Fitness, “Our commitment to top-of-theline<br />
cardiovascular equipment is constant,<br />
and this award confirms our dedication to<br />
designing and manufacturing machines<br />
that meet industry and customer needs.”<br />
A diverse team of health and fitness<br />
experts selected the awards. —|<br />
STOTT PILATES<br />
STOTT PILATES has<br />
added two seasoned<br />
professionals to its<br />
marketing and communications<br />
team.<br />
Henderson Holly Henderson, who<br />
joined STOTT PILATES<br />
as a consultant last<br />
May, serves as senior<br />
vice president of<br />
marketing; and Kerrie<br />
Lee Brown comes to<br />
the company as vice<br />
Brown<br />
president of communications.<br />
With more<br />
than 25 years of experience, Henderson<br />
has worked with a variety of companies,<br />
including Colgate Palmolive, Schering<br />
Plough Canada, American Express, and<br />
SkyDome Fitness, in addition to starting<br />
Kids Help Foundation. Brown comes from<br />
a 10-year career in the health and fitness<br />
industry as a journalist, editorial consultant,<br />
writer, and magazine editor. Most recently,<br />
she was vice president of publishing and<br />
communications for FAME Media Group,<br />
and is the former editor-in-chief of Oxygen<br />
magazine, and author of A Woman’s Guide<br />
to Rapid Weight Loss. —|<br />
| IHRSA Report | Member News<br />
The United States Professional<br />
Tennis Association<br />
The United States Professional Tennis<br />
Association (USPTA), through its first vice<br />
president Tom Daglis, presented a $2,000<br />
grant to the first collegiate wheelchair tennis<br />
team, the Rolling Lakers, at Grand Valley USPTA Rolling along<br />
State University in Allendale, Michigan. “We<br />
requested funding because wheelchair tennis is a new program, and we are basically<br />
starting from scratch,” explains Lynn Bender, the wheelchair tennis team program ><br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 189
| IHRSA Report | Member News<br />
< ASSOCIATE PROFILES < ASSOCIATE NEWS<br />
continued from MikeAdamsFitness.com, <strong>In</strong>c. continued from The United States Professional Tennis Association<br />
director at the university. The money will be used specifically for the team’s travel<br />
expenses. The USPTA Foundation provides grants and donations to programs and<br />
organizations that strive to help economically disadvantaged people learn tennis. —|<br />
comfort in both warm and cold weather. The<br />
SteelStretch antibacterial, seamless, unisex<br />
compression shirts fight odors during high<br />
perspiration activities, deliver a great range<br />
of motion, and do not chafe or scratch the<br />
skin. Wholesale pricing is available. For<br />
more information, contact the company at<br />
11907 Royalton Road, North Royalton, OH<br />
44133; 440-652-6140; 216-650-1228;<br />
www.mikeadamsfitness.com. —|<br />
Pandamonium, LLC<br />
Pandamonium, LLC, has created<br />
www.FitFiend.com to provide a free platform<br />
for health club members, fitness enthusiasts,<br />
and fitness professionals to connect with<br />
each other. On the site, users can share ><br />
190 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Fabiano Designs<br />
Club H Fitness has opened its fourth facility<br />
in New York City, a luxurious 30,000-squarefoot<br />
gym and spa situated in the Murray Hill<br />
section of the city. Each of the young chain’s<br />
clubs is intended to reflect the community in<br />
which it’s located and has been conceived by<br />
Fabiano Designs to achieve that goal. The<br />
Fabiano’s Club H<br />
$10-million renovation of the new Club H<br />
Fitness made use of materials specifically<br />
chosen to appeal to all of the senses and to embody the Murray Hill aesthetic. Details<br />
include natural American walnut floors, iridescent mosaic tiles, backlit hand-cast glass<br />
that serves as a curtain wall, 1960’s-style cast concrete block screens, and a 30-foot<br />
moss wall. “We want members to feel that they’re part of their community—fully<br />
integrated, homegrown, and not that they just landed there,” explains Design Director<br />
Rudy Fabiano. —|
Visit us at IHRSA 2008, Booth #607
ASSOCIATE PROFILES<br />
continued from Pandamonium, LLC<br />
fitness plans and experiences; dispense<br />
tips; track progress; customize workouts;<br />
search for services and classes; schedule<br />
workouts; and motivate each other. This<br />
fully integrated Website provides fitness<br />
professionals with valuable insight and useful<br />
features, such as the ability to promote<br />
their services, communicate with clients<br />
and students, and post their availability, to<br />
help improve their business. “Whether<br />
searching for a workout partner or a fitness<br />
specialist, FitFiend.com, helps users meet<br />
their fitness goals,” says Vik Panda, the<br />
founder and president of FitFiend.com. For<br />
more information, contact the company at<br />
211 Thompson St., Ste. 6N, New York, NY<br />
10012; 917-687-5920; www.fitfiend.com. —|<br />
P&F Brother <strong>In</strong>d. Corp.<br />
Established<br />
in 1983, P&F<br />
Brother <strong>In</strong>d.<br />
P&F M-7000<br />
Corp. is a<br />
manufacturer<br />
and exporter<br />
of motorized<br />
treadmills, ellipticals, and stationary<br />
bicycles. The company focuses on<br />
innovation in all areas of operations,<br />
including management, implementation<br />
of CBOM (Customer’s BOM), product<br />
design, and integrated electrical-mechanical<br />
technologies. The management team<br />
is dedicated to shortening the product<br />
delivery schedule to reduce the R&D<br />
cycle and to expedite after-services.<br />
P & F Brother <strong>In</strong>d. prides itself on its<br />
high-quality products and excellent<br />
customer service. For more information,<br />
contact the company at No. 12, 6th Road,<br />
<strong>In</strong>dustrial Park, Taichung, Taiwan, 40755;<br />
886-4-23591000; 886-4-23590787 (FAX);<br />
www.pandfbrother.com. —|<br />
RealRyder <strong>In</strong>ternational LLC<br />
RealRyder <strong>In</strong>ternational LLC has introduced<br />
a revolutionary group-exercise<br />
cycling product to the market. Its RealRyder<br />
IC Bike allows the cyclist to physically<br />
maneuver and balance their bike, much<br />
like the actual experience of riding a<br />
road bicycle. The RealRyder’s patented ><br />
Motus USA<br />
The Avenue Plaza Hotel, which opened recently in Naga<br />
City, in the Philippines, is among the newest five-star<br />
facilities featuring Motus USA cardiovascular equipment in<br />
its fitness center. The hotel caters to an upscale, businessclass<br />
clientele, and its Olympic gym and sauna reflect its<br />
commitment to providing visitors with the finest amenities. ><br />
| IHRSA Report | Member News<br />
Motus M770 EL<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 193
| IHRSA Report | Member News<br />
< ASSOCIATE PROFILES < ASSOCIATE NEWS<br />
continued from RealRyder <strong>In</strong>ternational, LLC continued from MOTUS USA<br />
CoreBalanceTechnology<br />
provides the<br />
group-exercise<br />
market with a new<br />
and exciting dynamic<br />
RealRyder IC bike that brings the outdoors<br />
indoors. The<br />
RealRyder IC bike targets both the serious<br />
road cyclist and the studio cyclist, who are<br />
either currently training on stationary bikes<br />
or have in the past. For more information,<br />
contact the company at 3666 Moore St.,<br />
Los Angeles, CA 90066; 310-398-4040;<br />
805-499-4697 (FAX); sales@realryder.com. —|<br />
SofSurfaces, <strong>In</strong>c.<br />
DuraFLEX, from SofSurfaces, <strong>In</strong>c., is<br />
an interlocking, dual durometer, premium<br />
fitness flooring system designed to maximize<br />
comfort, durability, functionality, and<br />
visual appeal. A hollow core impact ><br />
194 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
With a stunning view of the scenic and growing Bicol district, the gym is outfitted with a<br />
cross-section of Motus USA’s cardio line, which encompasses treadmills, stationary<br />
bikes, stairclimbers, and elliptical crosstrainers. Many of the units offer fully integrated<br />
LCD TV screens for individual viewing satisfaction, and all make use of high-quality<br />
components manufactured by Samsung, Mitsubishi, and Hyundai. Motus USA also<br />
produces Pilates, strength-training, and group-cycling products. —|<br />
Sing Lin Technology Company, Ltd.<br />
Established in 2002, Sing Lin is experienced in the research and development of<br />
mechanical and electrical technologies in the healthcare and energy industries, and<br />
has recently applied its expertise in the fitness and sporting goods fields. It’s used<br />
its background in servo-motor and driving-control systems to develop innovative<br />
fitness equipment, including a vibrating treadmill, a magnetic-energy health bed,<br />
and strength machines. Many of its inventions in high-efficiency and long-distance<br />
brushless motors have earned it patents in Taiwan, Japan, and the U.S. Sing Lin is<br />
committed to developing energy-saving, high-efficiency, and long-lasting technology<br />
that conserves oil and electricity. For more information, contact the company at No.<br />
202-1, Sz. Ping Road, Bei Tun District, Taichung 40679 Taiwan; 886-4-2292-0921;<br />
886-4-2291-3911 (FAX); www.singlin.com. —|
| IHRSA Report |<br />
Member News<br />
< ASSOCIATE PROFILES<br />
continued from SofSurfaces, <strong>In</strong>c.<br />
pedestal creates<br />
air space under the<br />
surfacing system,<br />
which provides<br />
unparalleled<br />
resilience, shock,<br />
and sound absorp- DuraFlex-fine<br />
tion. DuraFLEX<br />
also incorporates the patented KrosLOCK<br />
joining system, so the surface can be quickly<br />
and firmly locked into place without the use<br />
of adhesive. DuraFLEX flooring can be<br />
picked up or reconfigured to harmonize with<br />
any layout changes. Available in a wide<br />
range of vibrant and earth tone color blends,<br />
DuraFLEX provides numerous pattern,<br />
texture, and color capabilities to complement<br />
any decor. For more information,<br />
contact the company at 4393 Discovery<br />
Line, Petrolia, Ontario, Canada N0N 1R0;<br />
800-263-2363; 519-882-8799; 519-882-<br />
2697 (FAX); www.duraflex.com. —|<br />
Volume Fitness<br />
Volume<br />
07e Elliptical<br />
Fitness offers<br />
cardiovascular<br />
fitness equipment<br />
with<br />
exceptional<br />
quality, reliability,<br />
and<br />
value for the<br />
light commercial vertical markets and<br />
home users. Its lineup includes treadmills,<br />
elliptical trainers, and stationary bikes.<br />
With more than 33 combined years of<br />
experience manufacturing and selling<br />
fitness equipment for some of the largest<br />
brands in the industry, the Volume Fitness<br />
team knows how the best products are<br />
made. Its exciting new line of fitness<br />
equipment boasts some of the most<br />
innovative features used worldwide, along<br />
with the company’s own developments,<br />
such as the new, unique upper-body<br />
treadmill workout called i-Follow. For<br />
more information, contact the company<br />
at 4371 Adonis Drive, Salt Lake City, Utah<br />
84124; 801-424-4240; 801-365-9099 (FAX);<br />
www.VolumeFitness.com. —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 197
See us at IHRSA Booth #3916 for the Fastest Man and Woman Contest
NEW MEMBERS<br />
Arkansas<br />
PRO GYM<br />
3719 JFK Blvd.<br />
N. Little Rock, AR 72116<br />
501-771-2021<br />
Mr. Kyle Clouette<br />
California<br />
ANYTIME FITNESS<br />
2602 Marconi Ave.<br />
Ste. A<br />
Sacramento, CA 95821<br />
916-485-9600<br />
ANYTIME FITNESS<br />
3001 F St.<br />
Bakersfield, CA 93301<br />
661-328-0311<br />
Mr. Terry Delamater<br />
ANYTIME FITNESS<br />
2602 Marconi Ave.<br />
Ste. A<br />
Sacramento, CA 95821<br />
916-485-9600<br />
Mr. Reid Tileston<br />
BAY-O-VISTA FAMILY FITNESS<br />
SWIM & TENNIS CLUB<br />
1881 Astor Drive<br />
San Leandro, CA 94577<br />
510-357-8366<br />
Mr. Mark Mohr<br />
BODY XCHANGE SPORTS<br />
CLUB DOWNTOWN<br />
1128 Truxtun Ave.<br />
Bakersfield, CA 93301<br />
661-410-6000<br />
Mr. John Ovanessian<br />
DYNAMIC ADVANTAGE<br />
2161 Colorado Blvd.<br />
Ste. 206<br />
Eagle Rock, CA 90041-1251<br />
323-257-8853<br />
Mr. Brandon Flowers<br />
FULL CIRCLE FITNESS<br />
2801 E. Coast Hwy.<br />
Ste. D & E<br />
Corona Del Mar, CA 92625<br />
949-673-7705<br />
Ms. Deanna Holloway<br />
GEORGE BROWN<br />
SPORTS CLUB<br />
7825 N. Palm<br />
Fresno, CA 93720<br />
559-438-3003<br />
Mr. George Brown<br />
NIFTY AFTER FIFTY<br />
16405 Whittier Blvd.<br />
Whittier, CA 90603<br />
562-501-2200<br />
Ms. Jody Lane<br />
NIFTY AFTER FIFTY<br />
11021 Brookhurst St.<br />
Garden Grove, CA 92840<br />
714-399-1111<br />
Ms. Jody Lane<br />
SCOTT JACKSON’S<br />
REAL LIFE FITNESS<br />
133 Argall Way<br />
Nevada City, CA 95959<br />
530-265-4041<br />
Mr. Scott Jackson<br />
SNAP FITNESS<br />
1232 W. Hillsdale Blvd.<br />
San Mateo, CA 94403<br />
STONEBRAE COUNTRY CLUB<br />
222 Country Club Drive<br />
Hayward, CA 94542<br />
510-728-7910<br />
Mr. Kevin Jack<br />
SHAPEMAKERS 2000<br />
3049 W. Bullard Ave.<br />
Fresno, CA 93711<br />
559-435-0332<br />
Ms. Lyndsi DuFresne<br />
SNAP FITNESS<br />
9921 Carmel Mountain Road<br />
Ste. 240<br />
San Diego, CA 92129<br />
858-213-5680<br />
Mr. Kevin Juza<br />
SNAP FITNESS<br />
303 E. Katella Ave.<br />
Orange, CA 92867<br />
SNAP FITNESS<br />
8412 E. Chapman Ave.<br />
Orange, CA 92869<br />
SNAP FITNESS<br />
42 San Mateo<br />
Rancho Santa Margarita, CA 92688<br />
Tom Nadal<br />
STUDIO 11<br />
217-D W. Central Ave.<br />
Lompoc, CA 93436<br />
805-737-4604<br />
Ms. Michelle Janssen<br />
Colorado<br />
ANYTIME FITNESS<br />
325 Waneka Pkwy.<br />
Lafayette, CO 80026<br />
720-890-7437<br />
Mr. Paul Larson<br />
VILLASPORT ATHLETIC<br />
CLUB AND SPA *<br />
5904 Prairie Schooner Drive<br />
Colorado Springs, CO 80923<br />
719-522-1221<br />
Ms. Andrea Dyer<br />
District of Columbia<br />
U.S. SECURITIES AND<br />
EXCHANGE COMMISSION<br />
FITNESS CENTER<br />
Station Place One<br />
Room 2130<br />
100 F St. N.E.<br />
Washington, DC 20549<br />
205-551-4141<br />
Ms. Christine J. Hyde<br />
Florida<br />
ANYTIME FITNESS<br />
855 E. State Road 434, Ste. 1121<br />
Winter Springs, FL 32708<br />
407-327-4336<br />
ANYTIME FITNESS*<br />
10700 U.S. Hwy. 441<br />
Stes. 107, 108<br />
Leesburg, FL 34748<br />
352-742-2008<br />
Mr. Michael Brashear<br />
ANYTIME FITNESS<br />
1110 S.E. 68th Ave.<br />
Ocala, FL 34472<br />
352-369-3827<br />
Mr. William White<br />
| IHRSA Report | Member News<br />
IHRSA Membership Eligibility Standards<br />
Members of the association must comply with IHRSA’s baseline health,<br />
safety, and ethical standards. To lean more, visit www.ihrsa.org/standards or<br />
contact IHRSA at 617-951-0055.<br />
ANYTIME FITNESS<br />
900 Central Ave.<br />
St. Petersburg, FL 33705<br />
727-687-2866<br />
Mr. Steven Ashton<br />
ANYTIME FITNESS<br />
420 College Drive<br />
Ste. 100<br />
Middleburg, FL 32068<br />
904-644-8111<br />
Ms. Kim Macy<br />
ANYTIME FITNESS<br />
10 Preston Circle<br />
Ste. G<br />
Crawfordville, FL 32327<br />
850-926-2010<br />
Mr. Russell Barbarino<br />
ANYTIME FITNESS<br />
1812 Highway 77<br />
Ste. 104<br />
Lynn Haven, FL 32444<br />
850-248-0310<br />
Mr. Andrew Pace<br />
ANYTIME FITNESS<br />
900 Central Ave.<br />
St. Petersburg, FL 33705<br />
727-501-9100<br />
Mr. Steven Ashton<br />
L.A. FITNESS *<br />
10624 S.W. Village Pkwy.<br />
Port St. Lucie, FL 34987<br />
772-345-2850<br />
SNAP FITNESS<br />
2645 S. Florida Ave.<br />
Lakeland, FL 33803<br />
SNAP FITNESS<br />
14740 Biscayne Blvd.<br />
North Miami Beach, FL 33162<br />
XPRESS FITNESS CLUB<br />
1209 Main St.<br />
Ste. 116<br />
Jupiter, FL 33458<br />
561-630-4500<br />
Mr. Gary Mackler ><br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 199
Visit us at IHRSA 2008, Booth #917<br />
200 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
| IHRSA Report | Member News<br />
< NEW MEMBERS<br />
Georgia<br />
ANYTIME FITNESS<br />
2227A Georgia Hwy. 20<br />
Conyers, GA 30013<br />
770-761-6868<br />
Mr. James Arrington<br />
ANYTIME FITNESS<br />
1656 Buford Hwy.<br />
Cumming, GA 30041<br />
678-455-4156<br />
Mr. Bill Taylor<br />
ANYTIME FITNESS<br />
2870 E Cherokee Drive<br />
Hickory Flats, GA 30115<br />
770-345-4387<br />
Mr. Kyle Campbell<br />
ANYTIME FITNESS<br />
55 Freedom Pkwy.<br />
Hoschton, GA 30548<br />
706-654-2909<br />
Mr. Jerry Martin<br />
ANYTIME FITNESS<br />
3435 Medlock Bridge Road<br />
#200<br />
Norcross, GA 30092<br />
770-441-7533<br />
Mr. James Crowe<br />
ANYTIME FITNESS<br />
2615 Peachtree <strong>In</strong>dustrial<br />
Blvd.<br />
Duluth, GA 30097<br />
770-232-4949<br />
Mr. John Foster<br />
GOLD’S GYM<br />
3161 Cobb Pkwy.<br />
Ste. 300<br />
Kennesaw, GA 30152<br />
770-529-7200<br />
Mr. Mark Montgomery<br />
GOLD’S GYM<br />
215 Peachtree St.<br />
Atlanta, GA 30303<br />
404-589-4438<br />
SNAP FITNESS<br />
317 W. Hill St.<br />
Decatur, GA 30030<br />
Mr. Michael Chapman<br />
SNAP FITNESS<br />
1720 Powder Springs Road<br />
Marietta, GA 30064<br />
Mr. Alverro Brown<br />
SNAP FITNESS<br />
3425 Old Hwy. 41<br />
Kennesaw, GA 30144<br />
Bob & Sue Light<br />
SNAP FITNESS<br />
795 Ponce de Leon Place<br />
Atlanta, GA 30306<br />
Mr. Michael Chapman<br />
SNAP FITNESS<br />
910 Dual Hall Ct.<br />
Powder Springs, GA 31027<br />
Mr. Alverro Brown<br />
Idaho<br />
ANYTIME FITNESS<br />
6582 S. Federal Way<br />
Boise, ID 83716<br />
208-343-1865<br />
Ms. Genesis Nelson<br />
Illinois<br />
ANYTIME FITNESS<br />
11447 Second St.<br />
Roscoe, IL 61073<br />
815-623-8900<br />
Mr. Renols Konomi<br />
ANYTIME FITNESS<br />
985 Avenue of the Cities<br />
Silvis, IL 61282<br />
309-792-8000<br />
Mr. Paul Del Vecchio<br />
GOLD’S GYM<br />
2500 Williamson County Pkwy.<br />
Marion, IL 62959<br />
618-998-1755<br />
Mr. Shane Smith<br />
GOLD’S GYM<br />
712 E. Walnut St.<br />
Carbondale, IL 62901<br />
618-457-0318<br />
Mr. Shane Smith<br />
L.A. FITNESS *<br />
1101 South Canal St.<br />
Chicago, IL 60607<br />
312-379-8631<br />
SNAP FITNESS<br />
1325 S. Oakwood Ave.<br />
Geneseo, IL 61254<br />
<strong>In</strong>diana<br />
ANYTIME FITNESS<br />
6214 Madison Ave.<br />
Anderson, IN 46013<br />
765-622-6363<br />
Mr. Dennis Albert<br />
ANYTIME FITNESS<br />
3249 State Road 32<br />
Westfield, IN 46074<br />
317-867-4567<br />
Ms. Nancy Lawrence<br />
ANYTIME FITNESS<br />
101 Cherry Tree Plaza<br />
Washington, IN 47501<br />
812-254-2200<br />
Mr. Jason Neukam<br />
L.A. FITNESS *<br />
540 N. State Road 135<br />
Greenwood, IN 46142<br />
317-215-5947<br />
LIFESTYLE FAMILY<br />
FITNESS *<br />
7603 S. Shelby St.<br />
<strong>In</strong>dianapolis, IN 46227<br />
317-885-2911<br />
Mr. Andrew Young<br />
SHIPSHEWANA<br />
FITNESS CENTER<br />
P.O. Box 1<br />
Shipshewana, IN 46565<br />
260-768-4705<br />
Ms. Dorothy Hooley<br />
Iowa<br />
ANYTIME FITNESS<br />
5620 Northwest Blvd.<br />
Ste. 4<br />
Davenport, IA 52806<br />
563-445-2222<br />
Mr. Karl Dimmer<br />
ANYTIME FITNESS<br />
660 Iowa St.<br />
Dubuque, IA 52001<br />
563-556-0056<br />
Ms. Jane Frazier >
Visit us at IHRSA 2008, Booth #4136
ANYTIME FITNESS<br />
521 Westbury Drive<br />
Ste. 2<br />
Iowa City, IA 52245<br />
319-338-2447<br />
Mr. Ryan Pharr<br />
ANYTIME FITNESS<br />
1718 1st Ave. E.<br />
Newton, IA 50208<br />
641-792-3880<br />
Mr. Brandon Rutledge<br />
Kansas<br />
68' INSIDE SPORTS<br />
11301 W. 88th St.<br />
Overland Park, KS 66214<br />
913-888-9247<br />
Ms. Laura Edwards<br />
ANYTIME FITNESS<br />
2350 N. Greenwich Road<br />
Stes . 300, 400, 500<br />
Wichita, KS 67226<br />
316-425-0292<br />
Mr. Lance McReynolds<br />
Louisiana<br />
ANYTIME FITNESS<br />
2419 N. Seventh St.<br />
West Monroe, LA 71291<br />
318-396-6966<br />
Mr. Mark Johnson<br />
ANYTIME FITNESS<br />
25550 Juban Road<br />
Denham Springs, LA 70726<br />
225-243-5500<br />
Ms. Shanda Dale<br />
ANYTIME FITNESS<br />
2419 N. Seventh St.<br />
West Monroe, LA 71291<br />
318-396-6966<br />
Mr. Mark Johnson<br />
SNAP FITNESS<br />
12807 Highway 90<br />
Luling, LA 70070<br />
985-785-1718<br />
Mr. Corey Bartolo<br />
SNAP FITNESS<br />
13559 Old Hammond Hwy.<br />
Baton Rouge, LA 70808<br />
Brett Oubre<br />
SNAP FITNESS<br />
151 Almedia Road<br />
St. Rose, LA 70087<br />
Antonio & Lisa James<br />
Maryland<br />
BIG VANILLA<br />
26 Magothy Beach Road<br />
Pasadena, MD 21122<br />
410-437-4242<br />
Mr. Larry Ray<br />
GOLD’S GYM<br />
6324 Ritchie Highway<br />
Glen Burnie, MD 21601<br />
410-789-4653<br />
Mr. Marc Calderone<br />
Massachusetts<br />
ANYTIME FITNESS<br />
100 Worcester St.<br />
Grafton, MA 01563<br />
508-839-0084<br />
Mr. Greg Scanlon<br />
SNAP FITNESS<br />
700 S. Main St.<br />
Sharon, MA 02067<br />
Mr. Antonio “Tony” Parham<br />
Michigan<br />
ANYTIME FITNESS<br />
7300 Secor Road<br />
Ste. 4B<br />
Lambertville, MI 48144<br />
734-568-6000<br />
Ms. Karen Beamish<br />
ANYTIME FITNESS<br />
23796 West Road<br />
Brownstown, MI 48183<br />
734-675-2447<br />
Mr. Michael O’Neill<br />
ANYTIME FITNESS<br />
30110 Harper Ave.<br />
St. Clair Shores, MI 48082<br />
586-415-9662<br />
Ms. Christine Vitale<br />
| IHRSA Report | Member News<br />
ANYTIME FITNESS<br />
32340 N. Campbell Road<br />
Madison Heights, MI 48071<br />
248-588-1020<br />
Mr. Jay Radloff<br />
SNAP FITNESS<br />
G-1381 W. Bristol Road<br />
Flint, MI 48507<br />
Mr. John Blakeslee<br />
SNAP FITNESS<br />
1625 E. Wheeler St.<br />
Midland, MI 48642<br />
Tony & Theresa Jones<br />
SNAP FITNESS<br />
2314 N. Trail Road<br />
Midland, MI 48642<br />
Tony & Theresa Jones<br />
SNAP FITNESS<br />
42918 Schoenherr Road<br />
Sterling Heights, MI 48313<br />
Snap Fitness<br />
710 Temple St.<br />
Mason, MI 48854<br />
SNAP FITNESS<br />
6101 Lake Michigan Drive<br />
Allendale, MI 49401<br />
SNAP FITNESS<br />
1455 N. Michigan Ave.<br />
Howell, MI 48843<br />
SNAP FITNESS<br />
2650 E. Beltline Ave. S.E.<br />
Grand Rapids, MI 49546<br />
SNAP FITNESS<br />
4567 Washtenaw Ave.<br />
Ann Arbor, MI 48108<br />
Minnesota<br />
ANYTIME FITNESS *<br />
5276 203rd St. W.<br />
Farmington, MN 55024<br />
651-686-4667<br />
Ms. Theresa Gibbs<br />
ANYTIME FITNESS<br />
7942 Mitchell Road<br />
Eden Prairie, MN 55344<br />
612-963-9634<br />
Ms. Debra Breedlove<br />
ANYTIME FITNESS<br />
2115 Shalstrom Drive<br />
Crookston, MN 56716<br />
218-281-1123<br />
Mr. Tim Falk<br />
L.A. FITNESS *<br />
4175 W. 76th St.<br />
Edina, MN 55435<br />
612-235-4831<br />
SNAP FITNESS<br />
1008 Paul Bunyan Drive<br />
Bemidji, MN 56601<br />
SNAP FITNESS<br />
5409 Nicollet Ave. S<br />
Minneapolis, MN 55419<br />
SNAP FITNESS<br />
2145 Main St.<br />
St. Bonifacius, MN 55375<br />
SNAP FITNESS<br />
1515 Railroad Ave.<br />
Albany, MN 56307<br />
SNAP FITNESS<br />
220 Lake St. S.<br />
Long Prairie, MN 56347<br />
SNAP FITNESS<br />
1203 Center Ave. W.<br />
Dilworth, MN 56529<br />
SNAP FITNESS<br />
2025 Coulter Blvd.<br />
Chanhassen, MN 55317<br />
SNAP FITNESS<br />
1303 1st St. N.E.<br />
Buffalo, MN 55313<br />
Ms. Beth Rasmussen<br />
Mississippi<br />
ANYTIME FITNESS *<br />
5750 I-55 S.<br />
Ste. 312<br />
Byram, MS 39272<br />
601-371-8499<br />
Ms. Pam Medrano<br />
SNAP FITNESS<br />
123 Grandview Blvd.<br />
Madison, MS 39110<br />
Mr. Brett Oubre ><br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 203
| IHRSA Report | Member News<br />
< NEW MEMBERS<br />
Missouri<br />
ANYTIME FITNESS<br />
643 W. Hwy. 92<br />
Kearney, MO 64060<br />
816-903-1300<br />
Ms. Stacey Schockley<br />
ANYTIME FITNESS<br />
1131 N. Kings<br />
Cape Girardeau, MO 63701<br />
573-332-1733<br />
Mr. Colin Reilly<br />
ANYTIME FITNESS<br />
585 E. Elm St.<br />
Republic, MO 65738<br />
417-732-5999<br />
Mr. Monte Pearce<br />
ANYTIME FITNESS<br />
913 W. Foxwood Drive<br />
Raymore, MO 64083<br />
816-331-5040<br />
Mr. David Hawkins<br />
GOLD’S GYM<br />
635 Gravois Road<br />
Fenton, MO 63026<br />
866-964-6537<br />
GOLD’S GYM<br />
2691 Highway K<br />
O’Fallon, MO 63366<br />
636-379-4653<br />
GOLD’S GYM<br />
5230 Highway 94<br />
St. Peters, MO 63304<br />
866-502-4653<br />
SNAP FITNESS<br />
5900 N.W. 63rd Terrace<br />
Kansas City, MO 64151<br />
SNAP FITNESS<br />
8015 State Line Road<br />
Kansas City, MO 64101<br />
Montana<br />
SNAP FITNESS<br />
85 W. Kagy<br />
Bozeman, MT 59715<br />
Mr. Kyle Eckmann<br />
Nebraska<br />
ANYTIME FITNESS<br />
409 East Douglas<br />
O’Neil, NE 68763<br />
402-336-2285<br />
Mr. Roger Aaron<br />
ANYTIME FITNESS<br />
712 E. Grant St.<br />
West Point, NE 68788<br />
402-372-6984<br />
ANYTIME FITNESS<br />
1910 S. 112th St.<br />
Omaha, NE 68144<br />
402-981-3855<br />
ANYTIME FITNESS<br />
11336 S. 96th St.<br />
Papillion, NE 68046<br />
402-504-9555<br />
Mr. Don Williams<br />
ANYTIME FITNESS<br />
104 N. Main St.<br />
West Point, NE 68788<br />
402-372-9910<br />
Mr. Stu Kolosick<br />
SNAP FITNESS<br />
13220 Callum Drive<br />
Waverly, NE 68462<br />
Mr. Ryan Theil<br />
SNAP FITNESS<br />
830 Cambrian Court<br />
Lincoln, NE 68150<br />
Mr.Ryan Theil<br />
SNAP FITNESS<br />
27th & Superior<br />
Lincoln, NE 68521<br />
New Hampshire<br />
THE WORKOUT CLUB &<br />
WELLNESS CENTER<br />
1271 Hooksett Road<br />
Hooksett, NH 03106<br />
603-623-1111<br />
Mr. Ron Tringale<br />
New Jersey<br />
SNAP FITNESS<br />
514 SR 515<br />
Vernon, NJ 07462<br />
204 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
SNAP FITNESS<br />
5677 Berkshire Valley Road<br />
Jefferson, NJ 07438<br />
New Mexico<br />
ANYTIME FITNESS<br />
9550 Sage Road S.W.<br />
Ste. A105<br />
Albuquerque, NM 87121<br />
505-821-9850<br />
Mr. Gabor Steven Kerekes<br />
SNAP FITNESS<br />
1763 B University Ave.<br />
Las Cruces, NM 88001<br />
New York<br />
FINEST FITNESS<br />
HEALTH & SPORTS CLUB<br />
308 E. Main St.<br />
Patchogue, NY 11772<br />
631-730-8820<br />
Mr. Steven Curran<br />
GOLD’S GYM<br />
90 John St.<br />
New York, NY 10038<br />
212-227-0005<br />
Mr. Dave Rubin<br />
SNAP FITNESS<br />
1560 State Route 332<br />
Farmington, NY 14425<br />
SNAP FITNESS<br />
587 E. Main St.<br />
Bay Shore, NY 11706<br />
North Carolina<br />
SNAP FITNESS<br />
1718 Beaufort Square<br />
Beaufort, NC 28516<br />
SNAP FITNESS<br />
120 Lowes Drive<br />
Pittsboro, NC 27312<br />
Ohio<br />
ANYTIME FITNESS<br />
4848 Foote Road<br />
Medina, OH 44256<br />
330-721-6833<br />
ANYTIME FITNESS<br />
720 N. Main St.<br />
Springboro, OH 45066<br />
937-748-9977<br />
Mr. Eric Bailey<br />
ANYTIME FITNESS<br />
151 Tuttle Road<br />
Springfield, OH 45504<br />
937-717-6907<br />
Mr. Jerry Clum<br />
SNAP FITNESS<br />
10576 Loveland Madeira Road<br />
Loveland, OH 45140<br />
SNAP FITNESS<br />
767 S. Broadway Ave.<br />
Geneva, OH 44041<br />
Oregon<br />
SNAP FITNESS<br />
152 Lancaster Drive S.E.<br />
Salem, OR 97317<br />
Pennsylvania<br />
SNAP FITNESS<br />
6041 Route 30 W.<br />
Greensburg, PA 15601<br />
South Carolina<br />
ANYTIME FITNESS<br />
2806 Devine St.<br />
Columbia, SC 29206<br />
803-546-8578<br />
Mr. Dennis Rabon<br />
Texas<br />
ACCELERATION<br />
TRAINING CONCEPTS<br />
902 San Marino<br />
Sugar Land, TX 77478<br />
713-208-2499<br />
Mr. Tony Talamini<br />
ANYTIME FITNESS<br />
9091 Fair Oaks Pkwy.<br />
Boerne, TX 78015<br />
210-521-2348<br />
Mr. Adam Bielecki >
| IHRSA Report | Member News<br />
< NEW MEMBERS<br />
ANYTIME FITNESS<br />
205 Lago Vista St.<br />
Kemah, TX 77565<br />
281-648-3100<br />
Mr. Matt Soileau<br />
ANYTIME FITNESS<br />
23010 Highland Knolls #G<br />
Katy, TX 77450<br />
832-588-6464<br />
Ms. Kim Pendergraft<br />
ANYTIME FITNESS<br />
8790 FM-1960 Road W.<br />
Humble, TX 77338<br />
Mr. Shahin Jamea<br />
ANYTIME FITNESS<br />
8790 FM 1960 Road W.<br />
Humble, TX 77338<br />
Mr. Shahin Jamea<br />
ANYTIME FITNESS<br />
23010 Highland Knolls #G<br />
Katy, TX 77450<br />
832-588-6464<br />
Ms. Kim Pendergraft<br />
ANYTIME FITNESS<br />
800 Silken Crossing<br />
Ste. 100<br />
Midlothian, TX 76065<br />
972-775-8447<br />
Mr. Steve Emerson<br />
ANYTIME FITNESS<br />
9023 Huebner Road<br />
Ste. 100-102<br />
San Antonio, TX 78240<br />
210-561-2300<br />
Mr. Wade <strong>In</strong>man<br />
ANYTIME FITNESS *<br />
611 N. Bishop Ave.<br />
Ste. 100<br />
Dallas, TX 75208<br />
214-948-6161<br />
Ms. Jacqui Bliss<br />
ANYTIME FITNESS<br />
8650 N. Sam Houston Pkwy. E.<br />
Humble, TX 77396<br />
281-312-4444<br />
Mr. Shahin Jamea<br />
GOLD’S GYM<br />
1655 FM 802<br />
Stes. 201 & 202<br />
Brownsville, TX 78526<br />
Mr. Noe Lozano<br />
GOLD’S GYM<br />
4817 W. Park Blvd.<br />
Plano, TX 75093<br />
Mr. Clint Rayner<br />
GOLD’S GYM<br />
8335 Westchester Drive<br />
Ste. 40<br />
Dallas, TX 75225<br />
214-265-0053<br />
GOLD’S GYM<br />
6623 South Staples<br />
Corpus Christi, TX 78413<br />
Mr. Doc Jarrett<br />
L.A. FITNESS *<br />
4220 Midway Road<br />
Carrollton, TX 75007<br />
214-483-1834<br />
SNAP FITNESS<br />
301 Trophy Lake Drive<br />
Trophy Club, TX 76262<br />
SNAP FITNESS<br />
2510 Mills Branch Drive<br />
Kingwood, TX 77345<br />
Shari & Daniel Ruelas<br />
SNAP FITNESS<br />
108 S. McKinney<br />
Ennis, TX 75119<br />
Steve & Andrea Bakley<br />
SNAP FITNESS<br />
1380 Bluff Springs Road<br />
Ferris, TX 75125<br />
Steve & Andrea Bakley<br />
Utah<br />
ANYTIME FITNESS<br />
1100 Canyon View Drive<br />
Santa Clara, UT 84765<br />
435-229-4427<br />
Mr. Steven Hecksel<br />
206 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
ANYTIME FITNESS<br />
325 E. State Hwy. 73<br />
Saratoga Springs, UT 84045<br />
719-310-8189<br />
Ms. Jamie Dodge<br />
ANYTIME FITNESS<br />
675 E. 400 S.<br />
Springville, UT 84663<br />
801-491-9977<br />
Mr. Matthew Jorgensen<br />
ANYTIME FITNESS<br />
4097 S. 3475 W.<br />
West Haven, UT 84401<br />
801-589-6549<br />
Mr. Vinnie Phaysounlaphong<br />
ANYTIME FITNESS<br />
555 S. 200 W.<br />
Bountiful, UT 84010<br />
801-392-2348<br />
Ms. Melissa Englebrecht<br />
FITNESS ZONE<br />
1335 N. Highway 89<br />
Farmington, UT 84025<br />
801-447-8300<br />
Ms. Khelly Agee<br />
SNAP FITNESS<br />
781 E. Gordon St.<br />
Layton, UT 84041<br />
Virginia<br />
ANYTIME FITNESS<br />
19 First St.<br />
Ste. 201<br />
Berryville, VA 22611<br />
540-955-5555<br />
ANYTIME FITNESS<br />
1258 Still Meadow Ave.<br />
Charlottesville, VA 22901<br />
434-465-0190<br />
Ms Melody Swartz<br />
ANYTIME FITNESS<br />
19 1st St.<br />
Ste. 201<br />
Berryville, VA 22611<br />
540-955-5555<br />
Ms. Denice Levi<br />
GOLD’S GYM<br />
1926 High Crest Court<br />
Roanoke, VA 24012<br />
540-527-4653<br />
Mr. Dwight Ward<br />
GOLD’S GYM<br />
5620-A Ox Road<br />
Fairfax, VA 22030<br />
SNAP FITNESS<br />
3107 Blvd.<br />
Colonial Heights, VA 23834<br />
SNAP FITNESS<br />
3008 Stony Point Road<br />
Richmond, VA 23235<br />
Washington<br />
ANYTIME FITNESS *<br />
23327 E. Appleway Ave.<br />
Ste. 102<br />
Liberty Lake, WA 99019<br />
509-891-6800<br />
Mr. Dan Briggs<br />
ANYTIME FITNESS<br />
112 Del Guzzi Drive<br />
Ste. 5<br />
Port Angeles, WA 98362<br />
360-457-3200<br />
Mr. Jay Bryan MS<br />
ANYTIME FITNESS<br />
101 E. Hastings Road<br />
Spokane, WA 99218<br />
509-466-1348<br />
Mr. David Facer<br />
West Virginia<br />
ANYTIME FITNESS<br />
2107 Pike St.<br />
Parkersburg, WV 26101<br />
304-865-2348<br />
Ms. Mischa Johnson<br />
Wisconsin<br />
ANYTIME FITNESS<br />
3130 Village Square Drive<br />
Delafield, WI 53029<br />
262-369-9300<br />
Mr. Michael Bell >
Visit us at IHRSA 2008, Booth #708
Visit us at IHRSA 2008, Booth #2150
| IHRSA Report | Member News<br />
< NEW MEMBERS<br />
ANYTIME FITNESS<br />
2200 W. Court St.<br />
Ste. 150<br />
Janesville, WI 53546<br />
608-756-0007<br />
Mr. Jeffrey A. Brewer<br />
ANYTIME FITNESS<br />
1275 N. Shawano St.<br />
New London, WI 54961<br />
920-982-9922<br />
Mr. James Moyer<br />
ANYTIME FITNESS<br />
6519 W. Greenfield Ave.<br />
West Allis, WI 53214<br />
414-259-9999<br />
Ms. Tiffinay Means<br />
ANYTIME FITNESS<br />
2205 N. Calhoun Road<br />
Brookfield, WI 53005<br />
262-993-9111<br />
Mr. Randy Felber<br />
ANYTIME FITNESS<br />
329 Water St.<br />
Eau Claire, WI 54701<br />
715-831-6400<br />
Mr. Mark Anderson<br />
ANYTIME FITNESS<br />
401 Pinnacle Way<br />
Ste. 116<br />
Eau Claire, WI 54701<br />
7158316200<br />
Mr. Mark Anderson<br />
ANYTIME FITNESS<br />
1018 Superior St.<br />
Tomah, WI 54660<br />
608-372-7000<br />
Mr. Ron Puppe<br />
SNAP FITNESS<br />
10009 Northwestern Ave.<br />
Franksville, WI 53126<br />
SNAP FITNESS<br />
10351 Washington Ave.<br />
Sturtevant, WI 53177<br />
SNAP FITNESS<br />
815 W. Fulton St.<br />
Waupaca, WI 54981<br />
SNAP FITNESS<br />
N69 W25055 <strong>In</strong>dian Grass Lane<br />
Sussex, WI 53089<br />
SNAP FITNESS<br />
365 E. Linnerud Drive<br />
Sun Prairie, WI 53590<br />
SNAP FITNESS<br />
12888 W. Bluemound Road<br />
Elm Grove, WI 53122<br />
SNAP FITNESS<br />
5060 W. Rawson Ave.<br />
Franklin, WI 53132<br />
Australia<br />
MELBOURNE CITY BATHS<br />
420 Swanston St.<br />
Melbourne, Victoria 3000<br />
Australia<br />
(61) 3-9668-4331<br />
Mr. Mark Jones<br />
RMIT UNIVERSITY<br />
80 Victoria St.<br />
Building 51, Level 8<br />
Carlton, Victoria 3001<br />
Australia<br />
(61) 3-9925-4757<br />
Mr. Jason Patten<br />
BALANCE HEALTH CLUB<br />
Cnr. <strong>In</strong>dustrial Drive &<br />
William St.<br />
Mayfield, New South Wales 2304<br />
Australia<br />
(61) 249-036-21<br />
Ms. Emma Tupou<br />
FERNWOOD MITCHAM<br />
602 Whitehorse Road<br />
P.O. Box 213<br />
Mitcham, Victoria 3132<br />
Australia<br />
(61) 9-874-2244<br />
Ms. Michelle Caitlin<br />
KING GEORGE V RECREATION<br />
CENTRE<br />
3B Cumberland St.<br />
The Rocks<br />
Sydney, New South Wales 2000<br />
Australia<br />
(61) 924-436-11<br />
Mr. Nathan Effeney<br />
M1 MOUNTIES<br />
Locked Bag 1<br />
Wetherill Park, New South Wales<br />
2164<br />
Australia<br />
(61) 2-9610-0300<br />
Ms. Karen Shipley<br />
MACQUARIE UNIVERSITY<br />
SPORT & AQUATIC CENTRE<br />
P.O. Box 9<br />
Locked Bag 3500<br />
North Ryde, New South Wales<br />
1670<br />
Australia<br />
(61) 2-9850-9483<br />
Mr. James Borbone<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 209
Save the date | 2008 IHRSA Events<br />
MARCH 5-8<br />
IHRSA 2008 - 27th Annual <strong>In</strong>ternational<br />
Convention & Trade Show<br />
San Diego, California<br />
www.ihrsa.org/meetings<br />
MAY 21-22<br />
6th Annual IHRSA Legislative Summit<br />
Washington, DC<br />
www.ihrsa.org/summit<br />
JUNE 2-6<br />
3rd Annual IHRSA University<br />
IESE Business School<br />
Barcelona, Spain<br />
www.ihrsa.org/university<br />
2008 <strong>In</strong>dustry Events<br />
MARCH 24-27<br />
ACSM’s 12th Health &<br />
Fitness Summit &<br />
Exposition<br />
Long Beach, California<br />
www.acsm.org/summit<br />
MARCH 29-30<br />
2008 Asian Fitness<br />
Education Expo (AFEEX)<br />
Hong Kong, Hong Kong<br />
www.afeex.org<br />
APRIL 3-6, 2008<br />
IDEA Fitness Fusion<br />
Conference<br />
Rosemont, Illinois<br />
www.ideafit.com/fusion<br />
APRIL 10-13<br />
FIBO 2008<br />
Essen, Germany<br />
www.fibo.de<br />
APRIL 17-19<br />
Club <strong>In</strong>dustry East<br />
New York, New York<br />
www.clubindustryshow.com<br />
APRIL 18-20<br />
Australian Fitness Expo<br />
Sydney, Australia<br />
www.fitnessexpo.com/au<br />
APRIL 22-27<br />
Feria Fitness 2008<br />
Madrid, Spain<br />
www.ifema.es<br />
APRIL 24-25<br />
4th Conference Mercado<br />
Fitness ’08<br />
Buenos Aires, Argentina<br />
APRIL 25-27<br />
2008 Asian Fitness<br />
Education Expo (AFEEX)<br />
Beijing, China<br />
www.afeex.org<br />
MAY 2-4<br />
15th Annual EFAA Fitness,<br />
Aerobics & Management<br />
Convention<br />
Arnhem, The Netherlands<br />
www.efaa.nl<br />
MAY 15-18<br />
Rimini Wellness<br />
Rimini, Italy<br />
www.riminiwellness.com<br />
MAY 21-22<br />
SIBEC UK<br />
Wishaw, North<br />
Warwickshire, England<br />
www.sibec.co.uk<br />
AUGUST 11-15<br />
20th Annual IHRSA <strong>In</strong>stitute for Professional<br />
Club Management<br />
Babson Executive Conference Center<br />
Wellesley, Massachusetts<br />
www.ihrsa.org/institute<br />
SEPTEMBER 8-11<br />
4th Annual IHRSA Club Business<br />
Entrepreneur Conference<br />
Las Vegas, Nevada<br />
www.ihrsa.org/meetings<br />
SEPTEMBER 9-11<br />
27th Annual IHRSA/Wally Boyko Productions’<br />
National Fitness Trade Show<br />
Las Vegas, Nevada<br />
www.ihrsa.org/meetings<br />
MAY 28-31<br />
American College of<br />
Sports Medicine (ACSM)<br />
55th Annual Meeting<br />
<strong>In</strong>dianapolis, <strong>In</strong>diana<br />
www.acsm.org<br />
MAY 29-31<br />
<strong>In</strong>ternational Conference<br />
on Sports<br />
Athens, Greece<br />
www.atiner.gr/docs/<br />
sports.htm<br />
MAY 29-JUNE 1<br />
The 22nd China Sportshow<br />
Beijing, China<br />
www.sportshow.com.cn/<br />
English/default.asp<br />
JUNE 9-11<br />
SGMA Spring Market<br />
Las Vegas, Nevada<br />
www.sgmamarkets.com<br />
JUNE 18-20<br />
Health & Fitness Japan<br />
Tokyo, Japan<br />
JUNE 21-23<br />
Fitness China 2008<br />
Beijing, China<br />
www.fitnesschina.com/en/<br />
index.php<br />
| IHRSA Report | Calendar<br />
OCTOBER 23-26<br />
8th Annual IHRSA European Congress<br />
Libson, Portugal<br />
www.ihrsa.org/congress<br />
NOVEMBER 6-9<br />
7th Annual IHRSA Asia-Pacific Forum<br />
Shanghai, China<br />
www.ihrsa.org/meetings<br />
.org<br />
To obtain complete details about, or to register for,<br />
all IHRSA events, log on to www.ihrsa.org/meetings.<br />
JULY 8-12<br />
IDEA World Fitness<br />
Convention<br />
Las Vegas, Nevada<br />
http://w2.ideafit.com/<br />
events<br />
JULY 21 - 23<br />
Gold’s Gym Convention<br />
Las Vegas, Nevada<br />
www.goldsgym.com<br />
Out of Shape by Stan Tran<br />
AUGUST 1 - 2<br />
Expo Wellness Argentina<br />
Buenos Aires, Argentina<br />
www.expofitness.com.ar<br />
AUGUST 8 - 24<br />
Beijing 2008<br />
Olympic Games<br />
Beijing, China<br />
http://en.beijing2008.cn —|<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 211
Visit us at IHRSA 2008, Booth #4226
Products for Sale<br />
• Sell<br />
• Buy<br />
• Recondition<br />
• Broker<br />
• Lease<br />
• Trade <strong>In</strong><br />
Like–New Fitness Equipment<br />
at Wholesale Prices<br />
800-922-3488<br />
www.firstfitnessequipment.com<br />
Employment<br />
DRIVE Sales? MANAGE Operations & Facilities? SUPPORT<br />
Programming? OPERATE Financial Budgets? You are the<br />
General Manager we want!<br />
Sport & Health, DC’s premiere provider of over 20 multipurpose<br />
health clubs, is in search of business & sales minded General<br />
Managers! Ideal managers will have 5-10 yrs of direct industry<br />
experience, an entrepreneur attitude and a passion for success.<br />
We offer an aggressive compensation & bonus plan, full<br />
medical/dental plan, 401(k) plan, an upbeat & enriching<br />
work environment and long term growth opportunities!<br />
Send resume and salary requirements to jobs@sportandhealth.com<br />
or fax to (703) 893-8487.<br />
Visit us at www.sportandhealth.com<br />
JLR<br />
ASSOCIATES<br />
Executive Search, Recruitment<br />
and Placement – Helping<br />
You Find the Right People<br />
Call Jeff Randall at<br />
781-251-0094<br />
jr@jlrassoc.com<br />
Or Dennie Noecker at<br />
609-430-8455<br />
dennie@jlrassoc.com<br />
WE HAVE IMMEDIATE<br />
OPENINGS!<br />
www.jlrassoc.com<br />
EXERCISE YOUR POTENTIAL.<br />
Continue your career path in the<br />
fitness industry with our team of<br />
highly motivated & well compensated<br />
industry professionals at one of our<br />
20 state-of-the-art athletic clubs &<br />
spas located in CO, FL, GA, HI, MA,<br />
MD, MN, MO, TX & NY.<br />
Employee Benefit<br />
Highlights <strong>In</strong>clude:<br />
:: Life & Disability Coverage<br />
:: 401K & Contribution Match<br />
:: Medical, Dental & Vision <strong>In</strong>surance<br />
:: Training, Development & Advancement<br />
Visit us at www.wellbridge.com<br />
or send your resume to<br />
resumes@wellbridge.com.<br />
| Marketplace |<br />
JOIN OUR TEAM<br />
OF PROFESSIONALS!<br />
Opportunities Available<br />
Throughout the Southeast<br />
AMERICAN CLUB<br />
SYSTEMS, INC.<br />
NOW HIRING<br />
General Managers<br />
Sales Managers<br />
Personal Training<br />
Directors<br />
Personal Trainers<br />
(Positions available in Coed<br />
& Women’s Only Clubs)<br />
$75K to $100K<br />
earnings potential!<br />
If you are Career-Oriented,<br />
Self-Motivated, Energetic<br />
and interested in<br />
developing the skills<br />
and knowledge to succeed<br />
in an exciting industry<br />
Fax resume to<br />
(706) 322-4123<br />
or e-mail resume to<br />
recruiting@<br />
americanclubsystems.com<br />
ATTN: Jack Letz<br />
Phone: 800-640-5161<br />
www.ihrsa.org | MARCH 2008 | Club Business <strong>In</strong>ternational 213
| Marketplace |<br />
Lifestyle Family Fitness is one of the fastest-growing premier<br />
fitness clubs in the industry. <strong>In</strong>vesting in our employees, creating<br />
a culture of teamwork, and building lasting relationships with our<br />
members is what gives Lifestyle Family Fitness the competitive<br />
edge to achieve great things!<br />
The Company is in an aggressive growth state with locations in<br />
Florida, <strong>In</strong>diana, Ohio and North Carolina. Our target markets<br />
include the Southeast, Mid-West, and Mid-Atlantic.<br />
Give your career more strength and join the Lifestyle Family<br />
Fitness team!<br />
Lifestyle Family Fitness has immediate career opportunities for<br />
qualified candidates in the following areas:<br />
SALES<br />
• Regional Sales Managers<br />
• District and Area Sales Manager<br />
• Club Sales Managers<br />
OPERATIONS<br />
• Regional Operations Managers<br />
• District and Area Operations Manager<br />
• Club Operations Managers<br />
TRAINERS / INSTRUCTORS<br />
• District and Area Personal Training Managers<br />
• Personal Trainers<br />
• Group Fitness <strong>In</strong>structors<br />
Experience the benefits of working with some of the most<br />
talented people in the fitness industry. Exercise your ability to<br />
have a fulfilling career with Lifestyle Family Fitness today!<br />
Lifestyle Family Fitness offers a Competitive Salary, Bonus, &<br />
Commission Programs; Robust Benefits Package; State-of-the-Art<br />
Fitness Facilities, Certification Reimbursement & Continuing Education,<br />
An Energetic, Enthusiastic, Team Oriented Work Environment.<br />
APPLY NOW at www.lff.com. EOE<br />
visit www.ihrsa.org<br />
Looking for a Job in the<br />
Fitness <strong>In</strong>dustry?<br />
ActiveCareers is the Answer!<br />
214 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
ActiveCareers.com connects job seekers with exciting and rewarding opportunities at fitness<br />
clubs and companies located around the world. It’s free—and easy—to post and edit your<br />
resume and cover letters and to apply instantly for jobs. You can even set up automatic<br />
searches to receive e-mail notification of new, relevant job openings in your area! Other<br />
free resources include: compensation data, sample job descriptions, articles on key<br />
employment issues, fitness industry HR news and much more. Log on today—and be<br />
sure to check out our Featured Employers—they’re hiring, right now!<br />
www.ActiveCareers.com
Visit us at IHRSA 2008, Booth #3554
| Marketplace |<br />
SALES<br />
REPRESENTATIVES<br />
Matrix Fitness Systems, one<br />
of the fastest growing companies<br />
in the commercial fitness industry,<br />
is looking for experienced<br />
Sales Representatives in the<br />
following territories:<br />
-Northeast (MA, CT or RI)<br />
-Virginia<br />
-Texas<br />
-San Francisco / Northern CA<br />
-Orange County / Southern CA<br />
Qualifications include:<br />
• Bachelor’s degree preferred<br />
• <strong>In</strong>dustry experience<br />
• Proven producer<br />
• Computer savvy<br />
• Excellent organizational<br />
and communication skills<br />
• Extensive travel required<br />
• Health & fitness enthusiast<br />
Excellent benefits program<br />
and competitive pay offered.<br />
Please submit apply online on our<br />
website:www.matrixfitness.com<br />
Matrix Fitness Systems<br />
1620 Landmark Drive<br />
Cottage Grove, WI 53527<br />
hr@jhtna.com<br />
WANTED<br />
We are looking for existing<br />
fitness center locations!<br />
Minimum Requirements:<br />
• 20,000 sq. ft. facility<br />
• Adequate Parking Minimum<br />
10 year lease with 5 year option<br />
• We are looking to expand in<br />
all counties of Massachusetts,<br />
• New Hampshire and<br />
Rhode Island<br />
Please contact:<br />
William Silvestri<br />
1-603-893-4324 ext.11<br />
fax: 1-603-893-8216<br />
Bill@SilvestriCorp.com<br />
Hockessin Athletic Club<br />
State of the art 110,000 sq ft fitness<br />
facility, Hockessin Athletic Club<br />
opened its doors on June 10, 2007.<br />
With the commitment to New<br />
Castle County, Delaware and<br />
neighboring communities, HAC<br />
provides its members with an<br />
environment that is welcoming,<br />
friendly, comfortable, fun, and<br />
attractive. HAC is dedicated to the<br />
personal and professional growth<br />
of all of its associates and provides<br />
a one of a kind work environment.<br />
The Hockessin Athletic Club,<br />
(www.hachealthclub.com) is<br />
seeking a Controller to oversee<br />
the daily financial operations of<br />
3 companies, coordinate Financial<br />
Planning and Budgeting. Analyze<br />
monthly operating results against<br />
budget, cash flow management,<br />
and interface with vendors, and<br />
Financial Statement preparation.<br />
Ensure compliance with local,<br />
state and federal requirements.<br />
This position requires 7+ yrs<br />
accounting experience, with<br />
3+ yrs of management experience,<br />
and 3+ yrs experience of Quick-<br />
Books required. QuickBooks<br />
certification preferred. <strong>In</strong>dustry<br />
experience a plus but not required.<br />
Exceptional opportunity.<br />
Salary range:<br />
60,000 – 75,000 + Benefits<br />
E-mail resume to<br />
Jobs@hachealthclub.com.<br />
Business Opportunities<br />
GoodLife Fitness, Canada’s<br />
largest chain of fitness clubs<br />
is looking to acquire one club<br />
in the United States. Ideally<br />
this club would be located in<br />
a good ski location or a<br />
sunny, warm location easily<br />
accessible from Toronto. If you<br />
have a club that meets these<br />
requirements contact David<br />
Patchell-Evans by emailing<br />
patch@goodlifefitness.com<br />
and referring to this publication.<br />
216 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Consulting<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
NF<br />
A<br />
NATIONAL FITNESS BUSINESS ALLIANCE<br />
total support for the independent club owner<br />
1-800-726-3506<br />
Visit us at www.totalclubsupport.com<br />
Missed an Issue?<br />
Did you know you can access the<br />
full text of CBI articles from as<br />
early as 2001 on IHRSA’s web site?<br />
You can also download entire past<br />
issues, and purchase reprints!<br />
To learn more, visit<br />
www.ihrsa.org/cbi.<br />
If you’ve heard<br />
Every excuse<br />
in the book<br />
We have a new marketing<br />
campaign that overcomes the<br />
excuses prospects have for<br />
not exercising and gets them to<br />
enthusiastically join your club!<br />
humorous & eye catching<br />
adapts to any type of advertising<br />
superb branding tool<br />
appeals to all demographics<br />
Works for referrals &<br />
former members<br />
888•349•4594<br />
www.clubads.com/everyexcuse<br />
Looking for an exciting<br />
and rewarding job<br />
in the fitness industry?<br />
Find it today at<br />
ActiveCareers.com!
| Ad <strong>In</strong>dex |<br />
Page Advertiser<br />
118 » A-1 Textiles<br />
www.a1athletictowels.com | 800-351-1819<br />
48 » ABC Financial Services, <strong>In</strong>c.<br />
www.abcfinancial.com | 800-622-6290<br />
132 » ABC Wipes by Spa Partners<br />
www.spapartners.com | 800-243-6772<br />
148 » Abcoaster LLC<br />
www.abcoaster.com | 866-219-5335<br />
166 » Abcore Fitness, <strong>In</strong>c.<br />
www.abcoreinc.com | 800-748-8525<br />
114 » Active XL, LLC<br />
www.activexl.com | 866-952-2848<br />
104 » Aerobics and Fitness Association of America<br />
www.afaa.com | 800-225-2322<br />
118 » Aeson Flooring Systems<br />
www.aesonflooring.com | 800-523-0960<br />
182 » Affiliated Acceptance Corporation<br />
www.affiliated.org | 800-233-8483<br />
109 » Airex ® distributed by SPRI Products, <strong>In</strong>c.<br />
www.spriproducts.com | 800-222-7774<br />
209 » Air Structures American Technologies, <strong>In</strong>c.<br />
www.asati.com | 800-AIR-BLDG<br />
185 » American College of Sports Medicine<br />
www.acsm.org | 800-486-5643<br />
192 » American Fitness Professionals & Associates<br />
www.afpafitness.com | 609-978-7583<br />
162 » Anytime Fitness, <strong>In</strong>c.<br />
www.anytimefitness.com | 800-704-5004<br />
146 » Aon<br />
www.aon.com | 866-229-3343<br />
2, 3 & 101 » ASF <strong>In</strong>ternational<br />
www.asfinternational.com | 800-227-3859<br />
144 » Aspen <strong>In</strong>formation Systems<br />
www.aspensoftware.com | 800-414-0343<br />
200 » Athletix Products by Contec, <strong>In</strong>c.<br />
www.athletixproducts.com | 864-503-8333<br />
<strong>In</strong>sert » Balanced Body Pilates<br />
www.pilates.com | 800-745-2837<br />
186 » Ball Dynamics <strong>In</strong>ternational<br />
www.fitball.com | 800-752-2255<br />
201 » Body Rev<br />
www.bodyrev.com | 877-974-7733<br />
171 » Body-Solid <strong>In</strong>c.<br />
www.bodysolid.com | 800-833-9300<br />
113, 115, 117» BOSU by Fitness Quest<br />
www.bosu.com | 800-497-8281<br />
155, 157 » Brudden Equipamentos Ltda.<br />
www.movement.com.br | 55-14-3405-5000<br />
187 » Can-Fit-Pro<br />
www.canfitpro.com | 800-667-5622<br />
35 » Celsius <strong>In</strong>c.<br />
www.celsius.com | 866-423-5748<br />
9 » CheckFree Corporation<br />
www.checkfreeclubmanager.com | 800-242-9522<br />
205 » City Blends, Ltd.<br />
www.cityblends.com | 877-525-3637<br />
212 » Club <strong>In</strong>dustry<br />
www.clubindustry.com | 610-238-9306<br />
88 » Concept2<br />
www.concept2.com | 800-245-5676<br />
218 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Page Advertiser<br />
165 » Conexion LLC<br />
www.conexionllc.com | 866-440-9007<br />
194 » Creative Agency<br />
www.creativeagency.com | 800-888-8381<br />
103 » Crunch Fitness<br />
www.crunch.com | 212-993-0300<br />
4 & 5 » CSI Software<br />
www.csisoftwareusa.com | 800-247-3431<br />
<strong>In</strong>side Front » CYBEX <strong>In</strong>ternational, <strong>In</strong>c.<br />
Cover & 1 www.cybexinternational.com | 508-533-4300<br />
108 » CycleOps by Saris<br />
www.saris.com | 800-783-7257<br />
125 » Dr. Smoothie<br />
www.drsmoothie.com | 888-466-9941<br />
112 » EVERLAST made by ECORE <strong>In</strong>ternational<br />
(formerly Dodge-Regupol)<br />
www.ecoreintl.com | 866-883-7780<br />
83 » eFit Financial<br />
www.efitfinancial.com | 877-772-3348<br />
195 » ELATIONS<br />
www.elations.com | 513-321-4072<br />
116 » Electronic Billing & Collecting Services<br />
www.achbilling.com | 800-766-1918<br />
144 » Electro-Steam Generator Corp.<br />
www.electrosteam.com | 866-617-0764<br />
184 » EO Products<br />
www.eoproducts.com | 800-570-3775<br />
72 » Expresso Fitness Corporation<br />
www.expresso.com | 888-528-8589<br />
147 » Fabiano Designs<br />
www.fabianodesigns.com | 973-746-5100<br />
217 » Fit Express/First Degree Fitness<br />
www.fitexpress.com/<br />
www.firstdegreefitness.com | 888-544-1324<br />
197 » FitLinxx, <strong>In</strong>c.<br />
www.fitlinxx.com | 866-316-5151<br />
100 » Fitness Anywhere, <strong>In</strong>c.<br />
www.fitnessanywhere.com | 415-655-4740<br />
116 » Fitness Equipment Source <strong>In</strong>c.<br />
www.fitnessequipmentsource.com | 800-748-5125<br />
160 » Fitness Flooring<br />
www.fitnessfloors.com | 800-428-5306<br />
110 » FITNESS LAW - THOMAS J. KLC<br />
www.fitness-law.com | 801-277-3033<br />
145 » FreeMotion Fitness<br />
www.freemotionfitness.com | 877-363-8449/<br />
int'l (+1)719-533-2900<br />
151 » GANTNER Electronic GmbH<br />
www.gantner.com | +43 (0)5556 73784-0<br />
197 » Gerstung<br />
www.gerstung.com | 800-922-3575<br />
76 & 77 » Global Fitness, <strong>In</strong>c.<br />
www.globalfitness.com | 888-991-9991<br />
18 » Go Figure<br />
www.igofigure.com | 866-532-9588<br />
164 » GP <strong>In</strong>dustries<br />
www.gpindinc.com | 800-814-4943<br />
50 & 51 » Gravity System by efi Sports Medicine<br />
www.efisportsmedicine.com | 800-541-4900<br />
129 » Gym Wipes-2XL Corporation<br />
www.gymwipes.com | 888-977-3726
| Ad <strong>In</strong>dex |<br />
Page Advertiser<br />
16 & 17 » Hampton Fitness<br />
www.hamptonfit.com | 877-339-9733<br />
<strong>In</strong>sert » HealthCare <strong>In</strong>ternational <strong>In</strong>c.<br />
www.hcifitness.com | 206-285-5219<br />
141 » HealthClubCampaigns.com<br />
www.HealthClubCampaigns.com | 847-658-5090<br />
120 » HenryWorks<br />
www.henryworks.com | 915-592-9100<br />
183 » HEX Tanning<br />
www.hextanning.com | 800-556-3201<br />
26 » HOIST Fitness Systems<br />
www.hoistfitness.com | 800-548-5438<br />
149, 222 » Hollman, <strong>In</strong>c.<br />
www.hollman.com | 800-433-3630<br />
152 » HydroTher Commercial Spa & Wellness Equipment<br />
www.Hydrother.com | 800-891-5811<br />
207 » HyperStrike, <strong>In</strong>c.<br />
www.HyperStrike.com | 408-746-9122<br />
186 » Ideal Products<br />
www.idealockers.com | 800-88-IDEAL<br />
13 » Iron Grip Barbell Company<br />
www.irongrip.com | 800-664-4766<br />
25 » Ivanko Barbell Company<br />
www.ivankobarbell.com | 310-514-1155<br />
215 » Jacob's Ladder, LLC<br />
www.jacobsladderexercise.com | 866-697-4100<br />
175 » K & K <strong>In</strong>surance<br />
www.kandkinsurance.com | 800-637-4757<br />
202 » Landice Treadmills, <strong>In</strong>c.<br />
www.landice.com | 800-526-3423<br />
208 » LeMond Fitness <strong>In</strong>c.<br />
www.lemondfitness.com | 425-482-6773 ext 101<br />
107 » Les Mills <strong>In</strong>ternational Ltd.<br />
www.lesmillsusa.com | 888-669-8876<br />
Back Cover » Life Fitness<br />
www.lifefitness.com | 800-634-8637<br />
56 & 57 » Main Street Bank<br />
www.msbanktx.com | 866-722-8500 ext. 1053<br />
11 » Matrix Fitness Systems, Corp.<br />
www.matrixfitness.com | 866-693-4863<br />
221 » Medical Sport SSD a RL<br />
www.slowfit.com | (39)861-789239<br />
47 » MembersFirst, <strong>In</strong>c.<br />
www.memfirst.com | 866-636-3477<br />
223 » Mercado Fitness<br />
www.mercadofitness.com | (54) 11-4865-789<br />
188 » Millennium by Harms Software <strong>In</strong>c.<br />
www.millenniumhealthfitness.com | 888-813-2141<br />
110 » MINDBODY Online<br />
www.mindbodysoftware.com | 877-755-4279<br />
153 » Mondo USA<br />
www.mondousa.com | 800-441-6645<br />
15 » MotionSoft, <strong>In</strong>c (KI Software)<br />
www.kisoftware.com | 800-829-4321<br />
133 » MOTUS USA<br />
www.motususa.com | 866-668-8766<br />
124 » Musculart <strong>In</strong>c.<br />
www.musculart.com | 253-486-5750<br />
150 » MYE Entertainment LLC<br />
www.myeclubtv.com | 800-779-6759<br />
220 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Page Advertiser<br />
102 » National Exercise Trainers Association<br />
www.netafit.org | 800-237-6242<br />
99 » National Federation of Professional Trainers<br />
www.nfpt.com | 800-729-6378<br />
29 » Nautilus, <strong>In</strong>c.<br />
www.Nautilus.com | 800-NAUTILUS<br />
119 » NSCA Certification Commission<br />
www.nsca-cc.org | 888-746-2378<br />
38 » Octane Fitness<br />
www.octanefitness.com | 763-757-2662<br />
193 » OPTP<br />
www.optp.com | 800-367-7393<br />
123 » Paramount Acceptance<br />
www.paramountacceptance.com | 800-316-4444<br />
37 » Paramount Fitness Corporation<br />
www.paramountfitness.com | 800-721-2121<br />
98 » Parisi Speed School<br />
www.parisischool.com | 888-GET-FAST<br />
<strong>In</strong>side Back » Peak Pilates<br />
Cover www.peakpilates.com | 800-925-3674<br />
<strong>In</strong>sert » Peak Performance<br />
www.healthclubpros.com | 800-574-4400<br />
219 » Performance Food Centers<br />
www.juicebarguys.com | 888-732-9151<br />
55 » Perform Better<br />
www.performbetter.com | 800-556-7464<br />
142 » Polar Electro <strong>In</strong>c.<br />
www.polarusa.com | 800-290-6330<br />
<strong>In</strong>sert » Powerful Promotions, <strong>In</strong>c.<br />
www.powerfulpromotions.com | 877-822-5577<br />
196 » Power Plate North America<br />
www.powerplateusa.com | 877-877-5283<br />
180 » Power Systems<br />
www.power-systems.com | 800-321-6975<br />
20 » Precor Commercial Division<br />
www.precor.com | 800-786-8404<br />
138 » Professional Fitness <strong>In</strong>stitute<br />
www.pf-institute.com | 702- 434-8940<br />
160 » Ready Care <strong>In</strong>dustries<br />
www.readycare.com | 800-477-4283<br />
127 » Real Ryder<br />
www.realryder.com | 800-976-6280<br />
126 » Salsbury <strong>In</strong>dustries<br />
www.lockers.com | 800-562-5377<br />
189 » SANTEPLUS, <strong>In</strong>c.<br />
www.flexcushion.com | 81-3-5443-6585<br />
135, 137, 139 » SCIFIT<br />
www.scifit.com | 800-278-3933<br />
102 » Shape.Net Software<br />
www.getshape.net | 800-381-2082<br />
210 » Sibec<br />
www.mccleanevents.com | 954-942-8143<br />
168 » Sigma Sport USA<br />
www.sigmasport.us | 888-744-6277<br />
131 » Soft Play & Little Tikes Playground by PlayPower<br />
www.softplay.com | 888-752-9582<br />
198 » SPEEDFIT<br />
www.speedfit.com | 866 5+SPEED+1<br />
122 » Sports & Fitness <strong>In</strong>surance Corporation<br />
www.sportsfitness.com | 888-276-8392
| Ad <strong>In</strong>dex |<br />
Page Advertiser<br />
41 » SportsArt Fitness<br />
www.sportsartfitness.com | 800-709-1400<br />
176 » Sport Court <strong>In</strong>ternational<br />
www.sportcourt.net | 800-421-8112<br />
134 » Sportsmith<br />
www.sportsmith.net | 800-713-2880<br />
143 » SPRI Products, <strong>In</strong>c.<br />
www.spriproducts.com | 800-222-7774<br />
7 » Star Trac<br />
www.startrac.com | 800-228-6635<br />
33, <strong>In</strong>sert » STOTT Pilates<br />
www.stottpilates.com | 800-910-0001<br />
140 » Strive Enterprises, <strong>In</strong>c.<br />
www.strivefit.com | 800-368-6448<br />
154 » Sun Ergoline, A Division of JK Products & Services, <strong>In</strong>c.<br />
www.sunergoline.com | 888-771-0996, Direct: 870-935-1130<br />
42 » Sunlight Saunas<br />
www.sunlightsaunas.com | 877-292-0020 x124<br />
172 » Supplement RX Fitness<br />
www.supplementrx.com | 801-352-0178<br />
164 » Supreme Audio, <strong>In</strong>c.<br />
www.supremeaudio.com | 800-445-7398<br />
<strong>In</strong>sert » Susan K. Bailey Advertising<br />
www.clubads.com | 888-349-4594<br />
French » TECHNOGYM<br />
Cover www.technogymusa.com | 303-875-0306<br />
222 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
Page Advertiser<br />
30 » Troy Barbell<br />
www.troybarbell.com | 800-872-7767<br />
23 » True Fitness Technology, <strong>In</strong>c.<br />
www.truefitness.com | 877-712-7209<br />
191 » Umax Strength<br />
www.umaxstrength.com | 888-851-8989<br />
96 » United Leasing, <strong>In</strong>c.<br />
www.unitedevv.com | 800-742-3928<br />
190 » United States Professional Tennis Association<br />
www.uspta.com | 800-877-8248<br />
121 » VersaClimber<br />
www.versaclimber.com | 800-237-2271<br />
111 » Volo <strong>In</strong>novations<br />
www.voloinnovations.com | 866-303-1038<br />
14 » WaterRower, <strong>In</strong>c.<br />
www.waterrower.com | 800-852-2210<br />
130 » Wellworks<br />
www.wellworks.com | 888-515-3099<br />
158 » WipesPlus by Progressive<br />
www.disinfectwipe.com | 866-99WIPES<br />
54 » Workout 180/Everywhere, LLC<br />
www.workout180.com | 704-369-7345<br />
44 » Worldwide Sport Nutritional Supplements, <strong>In</strong>c.<br />
www.sportnutrition.com | 800-854-5019
Tracy Powell<br />
| Last Rep |<br />
Clubs Fill Exercise<br />
Prescriptions<br />
“Physical inactivity is a fast-growing public health problem in this<br />
country and contributes to a variety of chronic diseases and health<br />
conditions.” So reads a release announcing a new initiative,<br />
“Exercise is Medicine,” from the American Medical Association (AMA).<br />
T<br />
hose of us in the health and fitness club industry<br />
have long accepted, as a given, that exercise provides<br />
wonderful health benefits. Now, nearly every day,<br />
research confirms the soundness of our conviction.<br />
The medical community is proving that the services<br />
we’ve been offering for years are a powerful, costefficient<br />
tool in both disease prevention and treatment.<br />
Recently, the obesity pandemic<br />
has focused attention on<br />
one of the health ramifications<br />
of inactivity, but, as the AMA<br />
notes, it also contributes to a<br />
wide range of other chronic<br />
diseases and medical complications,<br />
including cancer,<br />
diabetes, high blood pressure,<br />
coronary artery disease, anxiety<br />
and depression, arthritis<br />
and osteoporosis.<br />
As the health implications<br />
have become clear, the resulting<br />
economic problems have<br />
become obvious. Lifestylerelated<br />
conditions have the<br />
potential to destroy healthcare systems, wreak<br />
havoc with economies, and even, potentially,<br />
bankrupt governments.<br />
Corporations, insurers, healthcare providers,<br />
public officials—all have been forced to admit that<br />
regular exercise, especially when conducted in the<br />
safe and supportive environment that clubs provide,<br />
is a critical part of the solution.<br />
For years, industry leaders—Lloyd Gainsboro, of<br />
the Dedham Health and Fitness Complex, and Phil<br />
Wendel, of the ACAC Fitness and Wellness<br />
Center, prominent among them—have pushed for<br />
“exercise prescriptions,” i.e., a recommendation, by<br />
doctors, that their patients become more active.<br />
Their idea was formally endorsed last fall when the<br />
AMA and American College of Sports Medicine<br />
(ACSM) launched “Exercise is Medicine.”<br />
Joe Moore<br />
IHRSA President & CEO<br />
224 Club Business <strong>In</strong>ternational | MARCH 2008 | www.ihrsa.org<br />
IHRSA is proud to be an official supporter of<br />
this program.<br />
“If we had a pill that contained all of the<br />
benefits of exercise, it would be the most widely<br />
prescribed drug in the world,” observes Ronald M.<br />
Davis, M.D., the president of the AMA and a keynote<br />
speaker, this month, at IHRSA’s 27th Annual<br />
<strong>In</strong>ternational Convention and Trade Show in San<br />
Diego. Davis will discuss “Improving the Health of<br />
the Nation Through Policy, Lifestyle, and Treatment,”<br />
at 11 a.m. on March 7, in conjunction with the Art<br />
and Science of Health Promotion Conference.<br />
The AMA and ACSM have set a number of<br />
important goals for “Exercise is Medicine.” They’re<br />
hopeful that the program will:<br />
1. Create a broad awareness that exercise is, in fact,<br />
a form of medicine.<br />
2. Make “level of physical activity” a standard vitalsign<br />
question raised during every patient visit.<br />
3. Help physicians and other healthcare providers<br />
become consistent and effective in counseling<br />
and referring patients with respect to their<br />
exercise needs.<br />
4. Promote policy changes, in both the private<br />
and public sectors, to support physical-activity<br />
counseling and referrals in clinical settings.<br />
5. Produce an expectation, among patients and the<br />
public at large, that healthcare providers should and<br />
will ask about, and prescribe, exercise.<br />
6. Encourage physicians and other healthcare<br />
providers to be physically active themselves.<br />
The medical community has acknowledged the<br />
problem and identified a remedy. Now, we must<br />
reach out to healthcare providers, providing them<br />
with the information they need to assure them that,<br />
when they’re in our clubs, their patients are in<br />
excellent hands. —|<br />
– Joe Moore, jmoore@ihrsa.org<br />
.org<br />
For full details about the AMA/ACSM program, log on to<br />
www.exerciseismedicine.org.<br />
One Hundred Twenty Million<br />
Members by 2010
Visit us at IHRSA 2008, Booth #3736
Visit us at IHRSA 2008, Booth #1704