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Table 14<br />
Registered Sales of Cars in the “MPV” Segment for 2008<br />
2008<br />
Model Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total<br />
Avanza 1.3 1091 744 857 984 955 931 933 865 997 773 584 471 10185<br />
Avanza 1.5 1028 886 1035 1016 1083 1007 832 749 929 658 622 786 10631<br />
Citra 540 456 495 594 570 472 478 419 537 217 226 207 5211<br />
Rondo 0 0 0 0 0 0 0 0 71 147 192 164 574<br />
Innova 532 399 440 465 449 674 559 490 337 269 375 428 5417<br />
Wish 28 28 45 52 39 32 60 32 49 21 31 40 457<br />
Serena 27 10 14 36 40 44 38 30 25 40 35 29 368<br />
Kangoo 11 5 6 12 7 10 0 0 10 0 2 1 64<br />
APV 8 5 2 0 3 0 0 0 0 0 0 0 18<br />
Stream 99 31 207 231 158 105 172 112 160 55 62 54 1446<br />
Mazda 5 13 11 4 1 4 3 20 19 14 10 10 9 118<br />
VW Touran 0 0 1 0 0 0 0 0 0 0 1 1 3<br />
Rush 0 0 0 756 731 808 619 376 422 230 335 368 4645<br />
Livina 1.6 458 805 609 459 333 415 596 623 860 537 468 410 6573<br />
Livina 1.8 268 401 447 371 562 571 636 830 413 405 289 240 5433<br />
Ria 170 141 145 169 170 134 98 79 88 40 51 73 1358<br />
Stavic 0 0 0 0 0 0 0 0 4 2 0 0 6<br />
Odyssey 0 3 9 6 5 2 2 4 8 0 4 1 44<br />
Previa/Estima 0 0 0 0 0 2 0 0 0 1 1 1 5<br />
Grandis 61 31 80 76 87 63 64 32 65 31 53 28 671<br />
Cherry Eastar 0 0 0 0 0 0 0 0 60 76 162 165 463<br />
Others 0 1 19 7 1 1 3 0 7 7 1 7 54<br />
Monthly Total (MPV) 4334 3957 4415 5235 5197 5274 5110 4660 5056 3519 3504 3483 53744<br />
MPV below 2000cc<br />
MPV above<br />
2000cc<br />
Table 15<br />
Registered Sales of Cars in the “MPV” Segment for 2009<br />
2009<br />
Model Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total<br />
Avanza 1.3 310 401 462 1173<br />
Avanza 1.5 614 641 870 2125<br />
Citra<br />
Rondo<br />
Innova<br />
164<br />
194<br />
285<br />
144<br />
112<br />
361<br />
535<br />
136<br />
364<br />
Source: MAA Sales Report, gained from<br />
Marketing Dision, Pro<strong>to</strong>n Holdings Berhad<br />
843<br />
442<br />
1010<br />
Wish 15 11 13 39<br />
Serena 35 23 39 97<br />
Stream 52 39 111 202<br />
Mazda 5 40 27 21 88<br />
Rush 183 144 278 605<br />
Livina 1.6 482 551 579 1612<br />
Livina 1.8 280 514 432 1226<br />
Ria 77 43 138 258<br />
Grandis 65 40 56 161<br />
Cherry Eastar 159 93 106 358<br />
Others 1 8 8 17<br />
Monthly Total (MPV) 2956 3152 4148 0 0 0 0 0 0 0 0 0 10256<br />
MPV below 2000cc<br />
MPV<br />
above<br />
2000cc<br />
This data shows the sales of MPV-segment in 2007 through <strong>to</strong> 2009. The MPV segment is<br />
defined as a people mover or multi-purpose vehicle. It is the fastest growing segment in<br />
Malaysia due <strong>to</strong> the affordability of these vehicles as well as the choices available. The newly<br />
launched Exora will face competition from the soon-<strong>to</strong>-be launched Perodua MPV later in the<br />
year. Engine sizes for this segment are typically 1.6litres and above.<br />
UNITAR E-JOURNAL Vol. 6, No. 2, June 2010 99
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