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This system of prepaid maintenance is very similar to a passenger who books for an Air Asia flight and chooses to pre-purchase the baggage check-in. If the baggage is paid for on-line and in advance, the passenger gets a 50% discount. However, if the passenger only decides to bring luggage at the check-in counter without having pre-booked the luggage, the price would be significantly higher. For Proton and Perodua, the recently announced „scrapping incentive‟ by the Malaysian Government should be immediately and effectively exploited. In this government incentive customers wishing to buy a brand new Proton or Perodua vehicle may opt to trade in any 10 year old car (or older) for a RM5,000 cash voucher which can be used for the down-payment of a new vehicle of their choice. Some terms and conditions may apply, but in general it is hoped that with this new incentive, the sales of Proton and Perodua vehicles will rise in the immediate future especially during these very difficult times. The entire automotive industry and its eco-system are in jeopardy if these two companies do not pull through during this period. SUMMARY Based on the case study of car manufacturers in Malaysia it is evident that each automotive manufacturer has its own set of strategies that can improve sales to a certain extent during the economic uncertainties. However, the long term strategies which effectively executed such as the case with Toyota will give the maximum benefit to the organization. For this to be realised, a strong leadership coupled with succession planning is essential to ensure the long term strategies remain executed even though there is a change of leadership. In many OEMs, the strategies are designed to bring short term gains. This will ultimately look good for the current leadership. However when there is a change in leadership, the strategies take on a slightly different course and whole workforce becomes confused and lethargic due to the frequently changing directions. It is also important to point out that due to the dynamic nature of the automotive industry, and since the article was written in 2009, some facts may have already become obsolete. Reader‟s discretion is therefore highly sought. UNITAR E-JOURNAL Vol. 6, No. 2, June 2010 91
REFERENCES Bernama News Agency. (March 10 2009). Muhyiddin upbeat to woo RM26 bln FDI this year. Retrieved on March 29, 2009, from http://web6.bernama.com/bernama/v3/news_ business.php?id=395236 Cole D, McAlinden S, Dziczek K, & Menk, D.M., (Nov 4 2008). CAR Research Memorandum: The Impact on the U.S. Economy of a Major Contraction of the Detroit Three Automakers. Center for Automotive Research. Retrieved July 14, 2009, from http://www.cargroup.org/documents/FINALDetroitThreeContractionImpact_ 3__001.pdf Aishah Ahmad, (March 28, 2009). Excerpt from Goh, TE. Malaysia takes pole position in regional car sales. Business Times. Retrieved on March 29, 2009, from http://www. btimes.com.my/Current_News/BTIMES/articles/maa27/ Article/index_html Najib Tun Razak, (November 26, 2008). Malaysia‟s stimulus package will work. Wall Street Journal. Retrieved on March 29, 2009, from http://online.wsj.com/article/ SB122763736171857009.html Department of Statistics, Malaysia (December 2008). Malaysia economic indicators –leading, coincident and lagging indices. Economic Planning Unit, PM‟s Department(March 30, 2009). Malaysia‟s Current Economic Position and Short Term Prospects. Retrieved on April 3, 2009, from http://www.epu.gov.my/bajet/MRR_216_teks_kp.pdf Graeme Roberts, (January 16, 2009). The week that was : buckle up for a long rough ride. Just –auto.com editorial team. Retrieved on April 3, 2009, from http://www.justauto.com/article.aspx%E2%80%A6 Ishak, N.K., Mutum, D., Ghazali, E. & Fan, C.K(2006). An exploratory study of the implementation of customer relationship management by Malaysian Automobile Distributors. Journal for Business and Entrepreneurship Development. 3 (1/2), 41-56. Just-auto.com editorial team, (January, 2 2009). Malaysia: Dealer group wants more support. Retrieved March 28, 2009,from http://www.justauto.com/ article. aspx?id=97361 Just-auto.com editorial team, (March 27, 2009). GERMANY: Scrapping incentive still working. Retrieved on March 29, 2009, from http://www.just-auto.com/article. aspx?id =98669&lk=dm. Just-auto.com editorial team, (March 27, 2009). US: Ford ships 100 Euro-spec fiestas for 'movement' promotion. Retrieved on April 2, 2009, from http://www.justauto.com/article. aspx?id=98651&lk=dm Liker, J.K., & Hoseus, (2008). Toyota culture: The heart and soul of the Toyota way. New York: McGraw Hill. UNITAR E-JOURNAL Vol. 6, No. 2, June 2010 92
Page 1 and 2: THE 2008 FINANCIAL CRISIS AND THE S
Page 3 and 4: The stimulus package as a whole is
Page 5 and 6: Currently, the approval rate for ca
Page 7 and 8: large as Toyota, which has a volume
Page 9 and 10: Strategies Employed by Nissan Up un
Page 11 and 12: In this regard, it can be noted tha
Page 13: would have to bring in the car to t
Page 17 and 18: 2007 Model Jan Feb Mar Apr May Jun
Page 19 and 20: This data shows the sales of B-segm
Page 21 and 22: Table 12 Registered Sales of Cars i
Page 23 and 24: Table 16 Registered Sales by OEM fo

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