^Tn^Z^Ei*] - Pennsylvania Fish and Boat Commission

C\ Hurrah For Little Giant Heeby-Jeeby Plastic
I Porkrind!
J- picked up an outdoor magazine the
."Jer day, and on the back cover appeared
''Ull-page advertisement for a well-known
'J 6 of lures. Almost half the space was
•>en Up by a photograph showing three
Mermen holding a string of twenty-two
^Umouth bass, wall-eyed pike and (one)
^kellunge. All caught, says the ad, on
! e advertised lure. And while several of
6
fish were of a respectable size, none
" the sort that you rush to the taxider-
1st, i and at least a dozen should have been
jj*ed loose to finish junior high school,
presumably there were plenty more in
e
Ontario lake from which these came,
j * they won't be missed. Nevertheless,
: '"ink the advertisement raised several
J 6 resting questions. Or at any rate, they
» er est me. For instance: What did these
., r 6e guys do with what appeared to be
,i°Ut sixty-five pounds of fish? Possibly
e
fishermen intended to eat their catch—
P how hungry can you get? And if the
v^ermen were merely interested in food,
k y didn't they stay home and spend the
j ' c e of the trip on pork chops or pate de
1 *& gras? But let's assume that the men
|i^ some acceptable reason for keeping
(.^ many fish. In that case, why did the
^ufacturer feel obliged to use the photoc
a Ph in an advertisement? His lures are
a^-rate—even I can dredge up fish with
6tn—but for my money, his advertising
^ e Us to high heaven. There must be some
y^ he could find to convince customers
it'hout showing bushels of dead gamefish
ij, e Wn all over a page, in a go-thou-and-doe
Wise way.
f Ut again, let's assume that the manuj
11 'Urer had his own reasons for using
! R 6 photograph, as presumably he had. In
* a t case, why don't the outdoor magazines
v together, agree to refuse to accept ad-
[J'tisement which in any way glorify the
s-take-everything-the-law-allows boys,
force the manufacturers to find some
X 6
r advertising technique?
fi
rsonally
%
liu
I look forward to the day
n ^l see an *
advertisement which goes
6 this:
? TEMBEIt-1949
By ED ZERN
The illustration shows an angler, absolutely
empty-handed, with the legend to
the effect that Gus Glmptch, pictured above,
took seventeen smallmouth bass from 1V2 to
4.V4, pounds in one afternoon and evening on
a Little Giant Heeby-Jeeby Plastic Porkrind,
and released every damn one of them.
When I see this advertisement, I'll go right
down to my favorite plastic-porkrind dealer's
and buy a dozen Little Giant Heeby-Jeebies.
Because the fact is, of course, that photographs
of dead fish don't prove any more
than a simple statement, unillustrated. If
I'm willing to take an advertiser's word that
the fish in the picture were caught on his
lure rather than seined or dynamited, I'll
be willing to take his word that the same
number of fish were caught and released—
and I'll have a lot more respect for the advertiser.
So will most readers of this
magazine, I suspect.
rfi
^
-O^b -M-a.»i
f*+
For obstinate cases of rusted hooks, tarnished
spoons, rod fittings and reels flour
emery in oil may be used. Dry emery cuts
too rapidly on any polished surface.
Bacon, lard, butter and other perishable
foods can be kept sweet in a tightly capped
mason jar sunk in a spring or stream.
To make your fishing plugs waterproof,
scratch proof and keep the enamel from
cracking and colors from fading, give them
a coat of liquid auto wax.
To revive dying minnows put a teaspoon
of salt in the water of an average sized
minnow pail.
If short of pork rinds cut some from a
piece of chamois skin or white rubber toy
balloon.
No matter how careful a camp cook is
he is bound to scorch the beans or stew
sooner or later. If it happens to you just
drop one or two small pieces of charcoal into
the pot of food and the scorched taste will
disappear like magic.
Swatara Creek Becoming Clean
Preventing silt from anthracite operations
from entering the streams has extended beyond
the Schuylkill River basin under the
intensive efforts of the Bureau of Engineering,
State Department of Health. It is now
reported that clear water is flowing in the
Swatara Creek and the streams by which it
is formed in Western Central Schuylkill Co.
as a result of the installation of desilting
systems by coal operators to meet requirements
under the Clean Streams program.
That stream, which flows into the Susquehanna
River at Middletown, has been a
heavily silt-laden waterway since the beginning
of coal mining along its course
nearly 50 years ago. Not only has the silt
problem been solved on the main stream, but
desilting systems are also keeping the silt
from the streams by which it is formed,
which are Good Spring, Lower Rausch,
Middle and Lorberry Creeks.
At the present time there are 11 breakers
and five dredgers operating along the different
waterways. The number of breakers
was reduced by three during the past year
through discontinuance of operations, but
one dredger was added to the list during
that time. Excepting at one of the breakers
where the wastes are discharged to an
abandoned mine, the breakers have constructed
silt ponds for keeping the silt from
entering the waterways.
This accomplishment follows closely upon
the heels of the outstanding achievement in
the Schuylkill River Basin where all of the
47 collieries along that river and its tributaries
now have desilting systems, which it
is estimated are keeping more than two
million tons of silt annually from those
waterways.
Outdoor Recreation Beneficial
The benefits of outdoor recreation and
sports afield have been enumerated frequently
and this is one case where the
doctor takes his own medicine. Did you
ever stop to think how many in the medical
professions are fishing and hunting devotees?
We have checked countless lists of
outdoor enthusiasts and MDs. and DDSs.
are always well up in the various classifications.
Physicians, surgeons, dentists, various
specialists and others interested in
therapeutics not only prescribe recreative
outdoor activities for their patients, but take
a good dose of that medicine themselves—
hunting, fishing, running dogs in field trials,
camping outdoors, wilderness canoe trips,
ranch vacations, etc.
There's one feature about fishing that accounts
for its tremendous popularity. Unlike
the lyric popular during the World
War II—"They're either too young or too
old"—the very young and the very old,
as well as all those in between, can enjoy
fishing. The boy with his willow pole and
bent pin; the octogenarian situated comfortably
on a sloping bank with cane pole
and bobber, dunking a worm or live-bait
and hauling out (often enough to keep it
interesting) a good panfish or even a finny
gamester.
A plug with a wiggle will account for some
nice bass and walleyes if sunk deep and
trolled.
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