this is my portfolio - Brynn Evans

http://about.me/brynnevans
bmevans@gmail.com
I’m Brynn
Q
this is my portfolio
http://brynnevans.com/blog
http://twitter.com/brynn

social search 2007-2010
Q

Social Search
thesis research, independent work
I spent about three years doing
formative research on social search—
or, how people share information in
social environments (online or
offline).
Research Projects
Three Flavors of Social Search
Wireframes
Q
Modeling Question-Answering
Next Project >
2007
2008
2009
2010
Augmented information assimilation: Social &
algorithmic web aids for the information long tail
Brynn M. Evans & Stuart K. Card (pdf)
Towards a model of understanding social search
Brynn M. Evans & Ed H. Chi (pdf)
Exploring the cognitive consequences of social
search
Brynn M. Evans, Sanjay Kairam, & Peter Pirolli (pdf)
Do your friends make you smarter? An analysis of
social strategies in online information seeking
Brynn M. Evans, Sanjay Kairam, & Peter Pirolli (pdf)
An elaborated model of social search
Brynn M. Evans & Ed H. Chi (pdf)
Tell me about your problems: An analysis of search
failures and social interactions
Brynn M. Evans & Ed H. Chi (email to request a copy)

Social Search
thesis research, independent work
This led to theories of social search
and contributions to the broader
community as a thought leader. I’ve
written articles & given talks on the
design implications of these
theories.
Research Projects
Three Flavors of Social Search
Wireframes
Q
Modeling Question-Answering
Next Project >
Search Phase
EARLY MIDDLE LATE
Users advance through phases of search (early, middle, and late) — characterized by different information
needs, background knowledge, state & context. Three “flavors” of social search evolved from this insight
(Full article: http://brynnevans.com/blog/2009/11/22/three-flavors-of-social-search-what-to-expect/).
Collective Social Search:
Pooled & aggregated data from
many (anonymous) users. Value
is in finding large-scale trends.
Friend-Filtered Social Search: Collaborative Social Search:
Content from your friends and
wider “social circle.” Value is in
the trustworthiness of this data.
Searching together with a peer or
colleague. Value is in the use of
natural language with real people.

Social Search
thesis research, independent work
This is a series of wireframes that
shows how (1) collective, (2)
friend-filtered, and (3)
collaborative social search features
could be designed into a search UI.
Research Projects
Three Flavors of Social Search
Wireframes
Q
Modeling Question-Answering
Next Project >
This displays a set of (1) search results, plus (2) related concepts and (3) people in the network who have
searched for similar content or have created content (documents, blog posts, comments, etc) that may appear
in the results. The content in the side panel (2, 3) is meant to be accessible, but not detracting from the main
search result items.
Design Principle:
1 2
Don’t interrupted users in their search, especially in the early stages. Keep social data passive and implicit
(“related people” in sidebar; “social depth” & other social activity right in-line with search results).
3

Social Search
thesis research, independent work
This is a series of wireframes that
shows how (1) collective, (2) friendfiltered,
and (3) collaborative social
search features could be designed
into a search UI.
Research Projects
Q
Three Flavors of Social Search
Wireframes
Modeling Question-Answering
Next Project >
(1) Keywords in blue are “social terms” — the number next to the terms (e.g., 8) indicates how frequently this
term occurs in the content colleagues have shared or commented on.
(2) “Social Depth” is a measure of how rich the social contributions and commentary is for this search result.
(3) Ability to contact a person in the network directly (within the search interface) to ask a question, etc.
Design Principle:
2
1 1
Keep social data passive and implicit but in-line with search results. Allow users to ask questions of their
friends & contacts without leaving the page.
2
3
3

Social Search
thesis research, independent work
This is a series of wireframes that
shows how (1) collective, (2)
friend-filtered, and (3)
collaborative social search features
could be designed into a search UI.
Research Projects
Q
Three Flavors of Social Search
Wireframes
Modeling Question-Answering
Next Project >
(1) Can send questions to colleagues directly in the search results page.
(2) Click-and-drag a response or keyword from the IM box and add it to the search box.
Design Principle:
2
Keep users on the page, even when they’re refining their search (based on an IM conversation, etc.)
1

Social Search
thesis research, independent work
Finally, I extended my work to
consider mathematical models and
the likelihood that online versus
real-world networks would actually
produce answers to a user’s
question!
Research Projects
Three Flavors of Social Search
Wireframes
Q
Modeling Question-Answering
Next Project >
1
3
In addition to my research and design work on social search, I also used NetLogo to model questionanswering
behavior — or the likelihood that searcher with a question will receive an answer from people in
her network. The model takes into account (1) how many potential answerers are available, (2) how
knowledgeable they are about the topic, how knowledgeable the searcher is about the topic, (3) how difficult
the topic is to answer, and (4) the size and diversity of people in her online social networks. It also requires
some degree of corroboration before a question is “answered” (e.g, questions need to receive more than two
right answers to be satisfied).
Try it yourself: http://brynnevans.com/projects/netlogo/
4
2

Giftly Aug 2010 - Mar 2011
Q

GIFTLY
head of design, early stage start-up
We progressed through about 5-6
full site designs in 6 months. (The
product focus changed considerably
across these designs.). Two were
built as prototypes.
Select screenshots from the product
progression are shown on the next
few pages. I did all the visual and
UX designs.
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
The Problem:
Explain or demonstrate how Giftly gift cards work & then get users customizing
their very own gift cards a.s.a.p – directly on the homepage.
A Sketch:
This sketch has a marketing banner at the top; an actual gift card and
personalized note, which the user can directly edit from the homepage; along
with example gift cards along the bottom. We decided this concept had too
much going on in it!

GIFTLY
head of design, early stage start-up
We progressed through about 5-6
full site designs in 6 months. (The
product focus changed considerably
across these designs.). Two were
built as prototypes.
Select screenshots from the product
progression are shown on the next
few pages. I did all the visual and
UX designs.
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
The Problem:
Explain or demonstrate how Giftly gift cards work & then get users customizing
their very own gift cards a.s.a.p – directly on the homepage.
A Sketch:
This sketch focuses on showing the user how our gift cards are unique (showing
a lot more text from the personalized note, and combining the personal note
with places (eligible stores) where the gift card is good.) Description of how the
gift cards work for recipients got moved to below the fold. We tried visually
mocking up this concept, but it was, again, too busy.

GIFTLY
head of design, early stage start-up
We progressed through about 5-6
full site designs in 6 months. (The
product focus changed considerably
across these designs.). Two were
built as prototypes.
Select screenshots from the product
progression are shown on the next
few pages. I did all the visual and
UX designs.
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
The Problem:
Explain or demonstrate how Giftly gift cards work & then get users customizing
their very own gift cards a.s.a.p – directly on the homepage.
A Solution:
This became the live homepage of the e-commerce prototype (Fall 2010). The
large rotating banner images always tested really well with users, so we left it in
to evoke emotions and interest in our product. The cartoon illustration did the
best job of describing how our gift cards work (compared to bullets, text, or
describing the purchasing and redemption processes separately).

GIFTLY
head of design, early stage start-up
We progressed through about 5-6
full site designs in 6 months. (The
product focus changed considerably
across these designs.). Two were
built as prototypes.
Select screenshots from the product
progression are shown on the next
few pages. I did all the visual and
UX designs.
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
The Problem:
Explain or demonstrate how Giftly gift cards work & then get users customizing
their very own gift cards a.s.a.p – directly on the homepage.
Another Solution:
By 2011, we were relaunching the site with a focus on hand-made, customizable
gift cards — all of which could be done from a clean & simple homepage. This
mock shows a single gift card; when clicked on, it becomes fully editable. This
was our first attempt at editing directly on the homepage!
However, this was at the expense of additional copy and illustrations (for
simplicity). We reverted to a plain text description of high-level questions
about the product, rather than an continuing with illustrations of how it works.
(Those questions could be addressed after users have customized their cards!)

GIFTLY
head of design, early stage start-up
Before the emphasis on usercustomized
gift cards, we had an estore
where users could browse gift
cards that our staff had created.
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
The Problem:
Let users dive in and browse for gift cards, while addressing questions of how
our gift cards work. Most users would get half-way through the purchase
process before realizing they didn’t understand how their recipients would be
able to use the gift.
A Solution:
This mockup attempted to put How it Works in a bold, central spot on the page
– with a link a short explanatory video. We also styled each gift card like a
“baseball card” — when you clicked “details”, you’d see a longer description of
where the gift card is good and how the recipient can redeem it (educating the
buyer during the browsing process).

GIFTLY
head of design, early stage start-up
Before the emphasis on usercustomized
gift cards, we had an estore
where users could browse gift
cards that our staff had created.
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
Another Solution:
This became the live page for browsing gift cards in our prototype (Fall 2010).
We didn’t have time to implement the “baseball card” idea, so we simplified
that to more of a “notecard” theme. The description of each gift card is
expanded here: part education of how it works, part description of where the
gift is good.
The character in the right gutter space was added to break up the monotony of
the page with a reminder to click and learn (in more detail) how the recipient
redemption process works.
This page’s main weakness was users couldn’t see at a glance what categories of
gift cards we featured.

GIFTLY
head of design, early stage start-up
We eventually moved to usercreated
& customized gift cards.
The challenge then became: how to
make the customizing of gift cards
fun and easy, even though the user
could create an infinite number of
gift cards. (The real challenge was
making it clear that our gift cards
were good at any and many places,
all in the same gift card).
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
1
3
Sketches:
We explored a number of options for customizing gift cards: (1) through a form
of progressive disclosure; (2) like an e-card; (3) with a progress indicator? We
ended up using a blend of these ideas.
2

GIFTLY
head of design, early stage start-up
We eventually moved to usercreated
& customized gift cards.
The challenge then became: how to
make the customizing of gift cards
fun and easy, even though the user
could create an infinite number of
gift cards. (The real challenge was
making it clear that our gift cards
were good at any and many places,
all in the same gift card).
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
Implementation:
One of the implementations that went live was this wizard/creator. It began
with a quick introduction to clarify what the wizard will ask (many users were
confused as to what came next and would either abort the wizard or miss an
important step before we added this screen).

GIFTLY
head of design, early stage start-up
We eventually moved to usercreated
& customized gift cards.
The challenge then became: how to
make the customizing of gift cards
fun and easy, even though the user
could create an infinite number of
gift cards. (The real challenge was
making it clear that our gift cards
were good at any and many places,
all in the same gift card).
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
Implementation:
Step 1: specify the recipient and the gift card (colors, font, title, amount). Users
loved this step — and just loved customizing the card to look exactly like they
wanted. The toolbox options (that look like speech bubbles) would only appear
when you hovered on an input area, even though they’re both shown in this
mock.
We added Steps 1-2-3-4 in the bottom right corner to provide context to users.
(This mockup has a mistake — it’s showing that this is Step 2, even though it’s
Step 1.)

GIFTLY
head of design, early stage start-up
We eventually moved to usercreated
& customized gift cards.
The challenge then became: how to
make the customizing of gift cards
fun and easy, even though the user
could create an infinite number of
gift cards. (The real challenge was
making it clear that our gift cards
were good at any and many places,
all in the same gift card).
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >
Implementation:
Step 3: preview and confirm that the gift card and personal note is correct!
(Steps 1-2-3-4 in the bottom right corner are incorrect here, as well — it’s
showing that this is Step 2, even though it’s Step 3. The progress bar does not
reflect the full progress up to this step, either.)

GIFTLY
head of design, early stage start-up
One feature that users loved was
the ability to send a Thank-You
note after receiving a gift card. In
this example, the recipient chooses
to send the Thank-You via
Facebook, but the gift giver hadn’t
authorized Facebook when he/she
purchased the gift. The recipient
has to choose which “Chris” to send
the Thank-You to.
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >

GIFTLY
head of design, early stage start-up
We went through about four
versions of the check-out flow. It
began as a 1-2-3 step process and
we eventually streamlined it to one
page (shown here). Even though
there is more information on this
single page, it felt easier to fill out
and complete checkout when all the
requested items were on a one page
rather than three.
Homepage design
Browsing gift cards
Customizing gift cards
Sending a Thank-You note
Checkout Flow
Q
< Previous Project Next Project >

BOLT PETERS 2010
Q

Bolt Peters
social interaction designer, lead
researcher
Worked with approximately 20
clients & interviewed 250 users.
Responsibilities included:
• Moderating a lot of user research
sessions
• Developing recommendations
based on usability findings
(including wireframes & written
reports)
• Facilitating brainstorming
sessions with clients
• Facilitating bodystorming with
clients
• Presenting findings and design
recommendations to the client
team(s)
< Previous Project Next Project >
Research on Levi’s early Facebook
integration in their e-store.
Combining 50 participants in selfmoderated
sessions with 5 moderated
(live) interviews, we worked with
Facebook & Levi’s together to
understand users’ social and brand
expectations in the shopping
experience.
In-person research with 8 active
traders to test Zecco’s new account
application process. Ran a bodystorm
with the entire product team to help
clarify our research insights. Result:
simpler, more intuitive design
increased completion rate by 10%!
Remote research with 10 participants
on the on-boarding experience and
overall UX of the Mindflash web app
(for e-training). Subsequent
brainstorming session with the entire
company that resulted in simplifying
the trainee test experience and
making it easier to assess progress at
a glance.
Sybase wanted to know how well their
lead generation process and
navigation was working for users. We
helped them identify key information
that was missing or mis-represented
to users, and suggested improvements
that helped visitors navigate through
the site much more easily, resulting in
a better user experience.
Was involved in 3 projects with
Autodesk, interviewing 8-12
participants in each study about their
experience: 1) using the single-sign on
function; 2) in their purchase and
checkout experience; and 3) with
software for non-experts to layout and
design their homes.
Research on the browse and purchase
experience of Sony TVs. Combining 50
participants in self-moderated
sessions with 5 moderated (live)
interviews, we helped Sony put more
control in the hands of their users
help surface relevant information
sooner.
In-person research with 24
participants on 2 separate Wiley
training products. Brainstorming
session with the Wiley UX team on
our research findings that led to
concrete recommendations for
improving the customization of
training courses and the completion
rate by trainees.
Ran 2 remote research “blitzes” with
Blurb, both times live recruiting and
interviewing users about their bookmaking
experience (through the
website and downloadable app).
Worked with UX team at Blurb on
practical application of the findings.
Remote research with 10
participants on the first-time
experience on the website and the
on-boarding experience of the
desktop app. We helped to identify
points of confusion for users and
ways to improve the social
experience so it would be
competitive with other social apps.

ipad vs. iphone ux
social interaction designer, lead
researcher
This is a study of the real-world
usage of the iPad vs the iPhone in a
business context to understand how
things like design affordances and
user expectations vary by device.
I observed, recorded, & interviewed
14 customers over three months at
our neighborhood coffee shop,
Sightglass, as they interacted with
the Square mobile payments app
(squareup.com). First study was in
December 2009 with the iPhone;
then a follow-up in April 2010 with
the iPad.
Full report: http://uxmag.com/
technology/ipad-vs-iphone-a-userexperience-study
< Previous Project Next Project >
Side-by-side comparison
iPhone (left) versus iPad interactions (right). The larger
screen and swivel base of the iPad made for highly social
transactions — more conversations between employees and
customers, but fewer tips (because of the awkwardness of
tipping in a social context where the employee is present.)
Highlight video:
http://vimeo.com/11986446

gamestorming ongoing
Q

gamestorming
facilitator
Gamestorming is about bringing
structured games to brainstorming
and ideation sessions to help
increase productivity & innovation
in a workgroup.
Gamestorming activities that
I’ve used in meetings:
• bodystorming
• Create-a-Poster
• Personas
• Challenge Cards
• Party invitations
• Brainwriting
• Speedboat
< Previous Project Next Project >
The goal of gamestorming:
The goal of gamestorming is to take unstructured, unanalyzed, or underdeveloped
information & ideas, and turn it into structured, meaningful,
and actionable concepts. Gamestorming activities can be used to
brainstorming new ideas as well as refine existing ideas.
My gamestorming clients have included:
April 26, 2010,
San Francisco, CA
October 6, 2010,
Miami,FL
Nov 16-17, 2010,
Tarrytown, NY
April 1, 2011
San Jose, CA

gamestorming
facilitator
Gamestorming is about bringing
structured games to brainstorming
and ideation sessions to help
increase productivity & innovation
in a workgroup.
Gamestorming activities that
I’ve used in meetings:
• bodystorming
• Create-a-Poster
• Personas
• Challenge Cards
• Party invitations
• Brainwriting
• Speedboat
< Previous Project Next Project >
1 2
3 4
Bodystorming for thebetacup.com (July 2009):
The challenge was to find a way to reduce the amount of paper cup waste in the
world. This bodystorming activity let us quickly test out one solution and
revealed several additional issues that we must pay attention to.
Watch the bodystorm: http://brynnevans.com/blog/2009/08/06/
bodystorming-the-betacup/

The Betacup 2009 - 2010
Q

The Betacup
design strategist & jury member
The betacup was a community
initiative to reduce paper cup waste.
I was involved in the project for one
year, with the following
contributions:
• participated in ideation sessions
• designed, prototyped, and ran a
survey of people’s coffee drinking
behavior
• wrote several blog posts on the
survey results and about the status
of the betacup project in general
• created a comic (“Papel the Paper
Cup”) as part of the marketing
campaign for the betacup. (View
the whole comic: http://
www.scribd.com/doc/22133391/
Papel-the-Paper-Cup)
• served as a jury member in the
final design contest (over 400
proposals submitted!)
< Previous Project Next Project >

The Betacup
design strategist & jury member
The betacup was a community
initiative to reduce paper cup waste.
I was involved in the project for one
year, with the following
contributions:
• participated in ideation sessions
• designed, prototyped, and ran a
survey of people’s coffee drinking
behavior
• wrote several blog posts on the
survey results and about the status
of the betacup project in general
• created a comic (“Papel the Paper
Cup”) as part of the marketing
campaign for the betacup. (View
the whole comic: http://
www.scribd.com/doc/22133391/
Papel-the-Paper-Cup)
• served as a jury member in the
final design contest (over 400
proposals submitted!)
< Previous Project Next Project >

“Muting” Twitter 2011
Q

“Muting” Twitter
personal design exercise
As part of a personal design
exercise, I considered how to add a
“Muting” feature to Twitter, to hide
certain kinds of tweets either
temporarily or permanently.
< Previous Project Next Project >
Muting topics:
In the search results area, there is an option to mute select topics (aka
hashtags). The default option is to mute the given hashtag indefinitely;
however, the user can enter Advanced Options to restrict the muting to a single
individual and/or period of time.
View all the screens that are part of the design: http://brynnevans.com/files/
muting-twitter.html

“Muting” Twitter
personal design exercise
As part of a personal design
exercise, I considered how to add a
“Muting” feature to Twitter, to hide
certain kinds of tweets either
temporarily or permanently.
< Previous Project Next Project >
Muting people:
The other common use case is muting individuals. I designed in two places to
mute people: (1) on the status bar to mute for only 24 hours, and (2) under the
“Settings” drop-down to mute indefinitely (by default) or for a limited period of
time.
View all the screens that are part of the design: http://brynnevans.com/files/
muting-twitter.html
1
2

itdefender 2009-2010
Q

BITDEFENDER
user experience designer
I worked with the BitDefender
usability team to test and improve
the existing anti-virus installation
process. I ran usability studies of
the experience installing the 2009
software; created wireframes and
mockups for improvements; and
tested the improved prototype.
Q
Software Installation Flow
Campaign Management Website
< Previous Project Next Project >
The Problem:
The installation process was difficult and frustrating for most users. Many
would call help & support for guidance on technical questions that were
actually unnecessary for a simple, basic installation of the anti-virus software.
Solution #1:
At first, we tried having users answer a few simple questions about how they
want to interact with BitDefender. Depending on their answers, we’d present
them with “Basic” vs. “Custom” (Advanced) installation options. In the end, we
simply promoted the Basic install over a Custom install on the initial screen.

BITDEFENDER
user experience designer
I worked with the BitDefender
usability team to test and improve
the existing anti-virus installation
process. I ran usability studies of
the experience installing the 2009
software; created wireframes and
mockups for improvements; and
tested the improved prototype.
Q
Software Installation Flow
Campaign Management Website
< Previous Project Next Project >
(The final solution — with visual design)
The Problem:
The installation process was difficult and frustrating for most users. Many
would call help & support for guidance on technical questions that were
actually unnecessary for a simple, basic installation of the anti-virus software.
Solution #1:
At first, we tried having users answer a few simple questions about how they
want to interact with BitDefender. Depending on their answers, we’d present
them with “Basic” vs. “Custom” (Advanced) installation options. In the end, we
simply promoted the Basic install over a Custom install on the initial screen.

BITDEFENDER
user experience designer
I worked with the BitDefender
usability team to test and improve
the existing anti-virus installation
process. I ran usability studies of
the experience installing the 2009
software; created wireframes and
mockups for improvements; and
tested the improved prototype.
Q
Software Installation Flow
Campaign Management Website
< Previous Project Next Project >
(The final solution — wireframe only)
The Problem:
The installation process was difficult and frustrating for most users. Many
would call help & support for guidance on technical questions that were
actually unnecessary for a simple, basic installation of the anti-virus software.
Solution #2:
Additionally, we changed the configuration options so that users were adding
and editing options in screens that looked just like the real software UI. This
helped educate users on where these options could be edited later on, and gave
them an introduction to the interface during the installation process.

BITDEFENDER
user experience designer
I worked with the BitDefender
usability team to test and improve
the existing anti-virus installation
process. I ran usability studies of
the experience installing the 2009
software; created wireframes and
mockups for improvements; and
tested the improved prototype.
Q
Software Installation Flow
Campaign Management Website
< Previous Project Next Project >
(The final solution — with visual design for viewing/editing product in installation flow)
The Problem:
The installation process was difficult and frustrating for most users. Many
would call help & support for guidance on technical questions that were
actually unnecessary for a simple, basic installation of the anti-virus software.
Solution #2:
Additionally, we changed the configuration options so that users were adding
and editing options in screens that looked just like the real software UI. This
helped educate users on where these options could be edited later on, and gave
them an introduction to the interface during the installation process.

BITDEFENDER
user experience designer
I also worked with the social media
team at BitDefender to create a site
where they could view and manage
all the current social media efforts
by the company. I gathered
requirements, and went through
two iterations of wireframes and
mockups.
Q
Software Installation Flow
Campaign Management Website
< Previous Project Next Project >
(The site before redesign)
The Problem:
Create an internal website that becomes the dashboard where all members of
the social media team can access information about current campaigns.
Including: campaign name and description, logistical details, links to any
relevant URLs and internal project docs, monthly analytics, comments, etc.

BITDEFENDER
user experience designer
I also worked with the social media
team at BitDefender to create a site
where they could view and manage
all the current social media efforts
by the company. I gathered
requirements, and went through
two iterations of wireframes and
mockups.
Q
Software Installation Flow
Campaign Management Website
< Previous Project Next Project >
The Landing Page:
The landing page provides an at-a-glance view of the latest campaigns and
social media activity, with location & contact info for each campaign (which
was important to the global team). It also lets the team see how well the
Campaign Objectives are being met. This helped managers assess how well the
objectives were being met by the current live initiatives.

BITDEFENDER
user experience designer
I also worked with the social media
team at BitDefender to create a site
where they could view and manage
all the current social media efforts
by the company. I gathered
requirements, and went through
two iterations of wireframes and
mockups.
Q
Software Installation Flow
Campaign Management Website
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Campaign Template:
The campaign template page has detailed information about the campaign, how
well it’s doing, who’s involved, with an area for comments below.

LIKES IRL 2010-2011
Q

Likes IRL
designer and co-creator
I designed and ran this site from
July 2010 – March 2011. We made
and sold stickers of the Facebook
Like button. (But were not affiliated
with Facebook!)
I did all the visual and UX design.
• ~$2000 in revenue
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Likes IRL
designer and co-creator
I designed and ran this site from
July 2010 – March 2011. We made
and sold stickers of the Facebook
Like button. (But were not affiliated
with Facebook!)
I did all the visual and UX design.
• ~$2000 in revenue
< Previous Project Next Project >

UX FOR GOOD Jan 2011
Q

UX FOR GOOD
designer
January 28-29, 2011
Chicago, Illinois
I was one of 40 UX designers
invited to the weekend’s design
thinking exercise, to come up with
breakthrough solutions to some of
the most vexing social challenges. I
stepped up early in the weekend as
a team leaders, running the
ideation sessions, facilitating our
discussions, and working to both
develop ideas and narrow down the
scope of possibilities. I also helped
prepare, and design, & present our
final presentation at the evening
banquet.
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The problem
My team was tackling community mental health — or how our society treats and
talks about mental health disorders. Specifically, we worked with the Adler
School of Psychology to develop changes to the curriculum, the graduate
program overall (e.g., the way it recruits, trains, and supports students and
faculty), and how graduates can get more involved in the community at large.

UX FOR GOOD
designer
January 28-29, 2011
Chicago, Illinois
I was one of 40 UX designers
invited to the weekend’s design
thinking exercise, to come up with
breakthrough solutions to some of
the most vexing social challenges. I
stepped up early in the weekend as
a team leaders, running the
ideation sessions, facilitating our
discussions, and working to both
develop ideas and narrow down the
scope of possibilities. I also helped
prepare, and design, & present our
final presentation at the evening
banquet.
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Deliverables
We developed 15-20 solutions in 3 key problem areas: 1) how to empower
Adler's graduate students, 2) how to encourage faculty to develop and embrace
the Adlerian philosophy, and 3) how to bring change to community
organizations (prisons, clinics, schools, politics, etc). We presented these to our
client, the President of the Adler School, who helped us identify 2–3 of the most
promising ideas. We fleshed out these top recommendations in our final
presentation deck.
Final presentation: http://www.slideshare.net/bmevans/community-mental-
health.

Comics for your enjoyment
Q