ANNUAL REPORT 2011 - DONG Energy

The ambitious business strategy
means stricter requirements for managers
The execution of DONG Energy’s ambitious business strategy
means stricter requirements for individual managers.
The managers must help ensure the right balance between
growth and discipline in relation to the overall business
strategy.
To obtain a thorough analysis of the current managerial
resources in DONG Energy, an extensive assessment of
the Top 200 managers was carried out in the first half of
2011. The ongoing assessment and development of
managers in relation to the overall strategy are linked to
the annual dialogue with all employees on performance
and development.
strategic robustness
DONG Energy has focused its operations in recent years.
Growth will be in wind, biomass and oil and gas. At the
same time, a number of activities have been divested, including
interests in hydro power, small-scale CHP plants
and oil terminals.
“Each employee must understand his or her role in relation
to the strategy. We achieve this by means of annual
performance and development reviews between
managers and employees. The reviews take place after
the managers’ performance and development have been
assessed in relation to the strategy. This enables us to
create cohesion at all levels,” says Hanne Blume, Vice
President of People & Development.
This focus has helped DONG Energy come through the
financial crisis and subsequent debt turmoil in Europe
unscathed. Its robustness is also the reason why DONG
Energy is continuously able to raise the necessary capital
for investments on attractive terms.
DONG ENERGY DONG ENERGY GROUP ANNUAL REPORT 2011 – manaGEmEnt’s rEviEw 15