ECTS - PWSZ im. Witelona w Legnicy

The Witelon University of Applied Sciences in Legnica – Field: Tourism and recreation
ECTS credits
3
1. Course title
Marketing of Tourist and Recreation Services
2. Course contents
Lecture
Basic categories of marketing. Genesis of the marketing. The nature of marketing in tourism and recreation. The
process of marketing in tourism and recreation enterprises. The organization of marketing. Marketing management in
tourist and recreation enterprises. The marketing research in tourism and recreation. The tourist and recreational service
consumer behaviour. Market segmentation. Marketing mix in tourism and recreation. Product, price, place, promotion
and people.
Classes
Marketing research methods, analysis of case studies on marketing mix in tourism.
3. Prerequisites
There are no pre-requisites for this course.
4. Learning outcomes
The student knows the basic categories of marketing, has practical skills in the use of marketing mix instruments in the
field of tourism and recreational services, can apply the chosen methods of marketing research (surveys, interviews).
5. Recommended reading
1. Altkorn J., Marketing w turystyce , PWE, Warszawa 2005.
2. Marketing usług turystycznych, red. A. Panasiuk, Wyd. nauk. PWN, Warszawa 2005.
3. Marketing usług turystycznych, red. D. Dudkiewicz, ALMAMER Wyższa Szkoła Ekonomiczna, Warszawa
2009
4. Briggs S., Marketing w turystyce, PWE, Warszawa 2003.
6. Type of course
Obligatory
7. Teaching team
Department of Tourism
8. Course structure
Form Number of hours Semester Year
Lecture 15 4 2
Classes
Laboratory
Project
Seminar
Other
15 4 2
Total student’s workload 90
9. Assessment methods
lecture – written test at the end of the course
classes – essays, written tests
10. Language of instruction
Polish
ECTS Course Catalogue 2010/2011
924