ECTS - PWSZ im. Witelona w Legnicy

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The Witelon University of Applied Sciences in Legnica - Field: Political science ECTS Course Catalogue 2010/2011 ECTS credits 5 1. Course title Methods and Technics of PR – non-stationary studies 2. Course contents Lecture and classes Public relations’ essence. The rules of organization of public relations’ activities. Formation of public relations program. Techniques of creation of organization’s image. System of visual identification. Inner public relations – influence on the workers. Media relations. Principles and forms of cooperation with journalists. Modern PR techniques. Using Internet in communication campaigns. Sponsorship as a toll of public relations. Public relations versus critical situation. Methods and techniques of conduct in crisis. System of evaluation of PR actions effectiveness. 3. Prerequisites None 4. Learning outcomes Graduate understands the essence of public relations actions, knows methods of creating positive company’s image as well as the most important public relations techniques and he or she can use them in practice. 5. Recommended reading Budzyński W., Public relations, Strategia i nowe techniki kreowania wizerunku, Warszawa 2008. Gregory A. (red.), Skuteczne techniki PR, Gdańsk 2005. Knecht Z., Racjonalne public relations. Budowa działu, instrumenty, studia przypadków, Warszawa 2005. Olędzki J., Tworzydło D. (red.), Public relations. Znaczenie społeczne i kierunki rozwoju, Warszawa 2006. Rozwadowska B., Public relations. Teoria, praktyka, perspektywy, Warszawa 2001. Tworzydło D., Soliński T. (red.), Public relations – wyzwania współczesności, Rzeszów 2004. Wojcik K., Public relations od A do Z, Warszawa 2002. 6. Type of course Obligatory 7. Teaching team Department of Political Science 8. Course structure Form Number of hours Semester Year Lecture 18 V III Classes 12 V III Laboratory Project Seminar Other Total student’s workload 9. Assessment methods Exam 10. Language of instruction Polish 150 750
The Witelon University of Applied Sciences in Legnica - Field: Political science ECTS Course Catalogue 2010/2011 ECTS credits 2 1. Course title The World’s and Polish Media System 2. Course contents Lecture Media system - the term and structure. Media system in economic sphere of influence. Media system versus political system. Media doctrines. Media systems’ models by Hallin and Mancini. Polish media system. Press system in social structure. Press forms of ownership in Poland. Readership and reception. Radio and television market in Poland. Tasks of State’s Radio and Television Council. Public and private media. Foreign capital on Polish media market. Legal basis of media activity in Poland. Systems of mass communication in chosen countries. 3. Prerequisites None 4. Learning outcomes Graduate acquires knowledge that enables him/her to understand mechanisms and determinants deciding about media functioning. Student can compare and classify chosen media systems, analyze media market from legal, politic science and economic point of view. 5. Recommended reading Dobek-Ostrowska B. (red.), Media masowe na świecie. Modele systemów medialnych i ich dynamika rozwojowa, Wydawnictwo Uniwersytetu Wrocławskiego, Wrocław 2007. Hallin Daniel C., Mancini Paolo, Systemy medialne. Trzy modele mediów i polityki w ujęciu porównawczym, Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków 2007. Jaskiernia A., Publiczne media elektroniczne w Europie, Wydawnictwo Aspra, Warszawa 2006. Mielczarek T., Monopol, pluralizm, koncentracja. Środki komunikowania masowego w Polsce w latach 1989- 2006, Wydawnictwa Akademickie i Profesjonalne, Warszawa 2007. Mikułowski-Pomorski J., Zmieniający się świat mediów, Wydawnictwo Universitas, Kraków 2008. Williams Kevin, Media w Europie, Wydawnictwa Akademickie i Profesjonalne, Warszawa 2008. 6. Type of course Obligatory 7. Teaching team Department of Political Science 8. Course structure Form Number of hours Semester Year Lecture 15/14 IV II Classes Laboratory Project Seminar Other Total student’s workload 9. Assessment methods Credit 10. Language of instruction Polish 60 751
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ECTS EUROPEJSKI SYSTEM TRANSFERU I
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ECTS - PWSZ im. Witelona w Legnicy

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