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ECTS - PWSZ im. Witelona w Legnicy

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The Witelon University of Applied Sciences in Legnica - Field: Political science<br />

<strong>ECTS</strong> Course Catalogue 2010/2011<br />

<strong>ECTS</strong> credits<br />

4<br />

1. Course title<br />

The Basics of Social Communication<br />

2. Course contents<br />

Lecture and classes<br />

Communication as a basic social process. Main typologies of social communication. Psychological, social and<br />

cultural determinants of communicative competence. Interpersonal, organizational, mass and global<br />

communication. Strategies and techniques of exerting influence on people. Media and its social role. Mass<br />

media. Mass media influence on contemporary society. Political communication and civil activity. Realization of<br />

the informative society idea in Poland.<br />

3. Prerequisites<br />

None<br />

4. Learning outcomes<br />

Graduate recognizes basic terms and categories from the scope of social communication. He or she knows the<br />

rules and conditions affecting communication in determined social interactions and by mass media.<br />

5. Recommended reading<br />

Dobek-Ostrowska B., Podstawy komunikowania społecznego, Wrocław 2004.<br />

Fras J., Komunikacja polityczna. Wybrane zagadnienia gatunków i języka wypowiedzi, Wrocław 2005.<br />

Goban-Klas T., Media i komunikowanie masowe. Teorie i analizy prasy, radia, telewizji i Internetu, Warszawa-<br />

Kraków 2004.<br />

Griffin E., Podstawy komunikacji społecznej, Gdańsk 2003.<br />

McQuail D., Teoria komunikowania masowego, Warszawa 2007.<br />

Mrozowski M., Media masowe. Władza, rozrywka i biznes, Warszawa 2001.<br />

Pisarek W. (red.), Słownik terminologii medialnej, Kraków 2006.<br />

6. Type of course<br />

Obligatory<br />

7. Teaching team<br />

Department of Political Science<br />

8. Course structure<br />

Form Number of hours Semester Year<br />

Lecture 30/18 IV II<br />

Classes 15/12 IV II<br />

Laboratory<br />

Project<br />

Seminar<br />

Other<br />

Total student’s<br />

workload<br />

9. Assessment methods<br />

Exam<br />

10. Language of instruction<br />

Polish<br />

120<br />

747

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